Marissa Candy - Podcast Details

Shows

The Marketing Factory#042 - Don’t Write Another Email Copy Until You’ve Watched This! ✍️ 📧Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting effective emails that resonate with your audience. She highlights the importance of clarity, purpose, and connection in yo...2025-07-3011 min

The Marketing Factory#041 - Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign 🚀👔In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate ROI is expected. Listeners will learn how to navigate boardroom conversations, shift mindsets around brand value, and articulate the importance of...2025-07-2310 min

Death Kissed TravelerThe Full Ride: Fairs Pt. 1Step right up to the forgotten past—where cotton candy, calliopes, and chaos collided. In this episode, we dig into the early days of county fairs, when safety was an afterthought and excitement sometimes ended in tragedy. From rickety rides to freak fires and deadly stampedes, discover the dark side of these beloved small-town spectacles. sun-kissedtraveler.com Music and sound effects from Epidemic Sound. This podcast is for entertainment purposes only. 2025-07-2028 min

The Marketing Factory#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent branding when relying on DIY methods, such as fluctuating logos and graphics that lack a cohesive identity. It's ti...2025-07-1611 min

The Marketing Factory#039 - The Organic Strategy That’s Beating Paid Ads in 2025! 🎯 💀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative power of organic social media, highlighting it as the greatest opportunity for individuals and businesses to enhance their outcomes. She discusses how Gen Z has disrupted traditional marketing funnels and emphasizes the importance of leveraging social media effectively. Marissa shares insights on viral video reactions and encourages listeners to fully utilize social media platforms, noting that ev...2025-07-0915 min

The Marketing Factory#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party wi...2025-07-0209 min

The Marketing Factory#037 - How To 10X The Sale Price of Your Business! 🚀💰Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your business. Marisa outlines key areas to improve, such as updating your website, revitalizing your social me...2025-06-2509 min

Extended KiddushS1:E11- We're Done With PenniesS1:E11- We’re Done With Pennies18 June 2025Now that we’re 11 episodes in, it’s time to expand the XK universe, so this week we level up and welcome two new voices into the studio- Jenna Friedman and Talia Hirsh. We recap last Friday night’s service celebrating Susan DeSelms, a Sunday softball victory for Chai Heat 1, and Father’s Day activities, and begin to say goodbye to the amazing Marissa Kaye. We give Jenna her flowers for being an XK OG but Dan and her disagree about “Tenet”, Marissa’s secret segment gets us...2025-06-1958 min

The Marketing Factory#036 - Your Brand is Getting CRUSHED By Competition… Here’s How to Fix It! 💥📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She discusses how to identify your competitors and the potential customers you may be losing to them. The episode focuses on...2025-06-1811 min

The Marketing Factory#035 - Top 5 Marketing Tricks Big Brands Use (That You Can Steal)! 🚀 💡Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to buying, while highlighting how overwhelming choices can hinder sales. She reveals the top five marketing tricks used by successful brands like Koala, Bo...2025-06-1111 min

The Marketing Factory#034 - Which Social Media Is Right for Your Business? (Find Out in 10 Minutes!) 📱 ✨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the Marketing Factory, host Marisa Candy dives into the critical first steps of social media marketing. With over two decades of experience in the field, Marisa emphasizes the importance of aligning your social media strategy with your business goals. She discusses how understanding what you want to achieve—whether it's building brand awareness, engaging with customers, or generating leads—will guide your choice of social media platfo...2025-06-0412 min

Scale with Virtual AssistantsWhy Marissa’s Not Stopping at Two VAs and What She’s Learned Along the WayI had the pleasure of chatting with Marissa Candy, founder and CEO of The Marketing Factory, who decided to take her business to the next level by building a team of Virtual Assistants to support their growing client base. Fast forward to today, and she’s now working with two incredible VAs and is already dreaming of more. From managing content across multiple platforms to jumping in on creative projects and supporting clients directly, Marissa’s VAs have quickly become an integral part of her team. But it wasn’t smooth sailing from the st...2025-06-0432 min

The Marketing Factory#033 - Exposing the Biggest Marketing LIES… Audience Q&A! 🚫 📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead and that email marketing is no longer effective. With a strong emphasis on the continued relevance of email marketing, Marisa highlights its impressive ROI, averaging $36 for every $1 spent, emphasizing the importance of personalized and value-driven content. The episode promises to cl...2025-05-2812 min

The Marketing Factory#032 - Naming Your Business? Do This or FAIL! 🚫 💥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With over two decades of experience, Marissa emphasizes the continued relevance of email marketing, showcasing its impressive ROI of $36 for every $1 spent. She highlights the importance of personalization and delivering valuable content to engage audiences effectively.It's time to get sm...2025-05-2111 min

The Marketing Factory#031 - Award Winning Marketer Reacts To Viral Hacks! 🏆📲Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the essential distinctions between branding and marketing, emphasizing that branding revolves around the "why" while marketing focuses on the "how." She shares a fascinating case study of a coffee brand that sold out six months of inventory in just 28 minutes, highlighting their clever use of celebrity names like Dwayne Johnson, Michael Jordan, and Ronaldo in their advertising. By cr...2025-05-1413 min

The Marketing Factory#030 - I Read The BEST Marketing Books Of All Time (So You Don’t Have To) 📚🔥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five impactful books that can inspire new marketing strategies and ideas. With over two decades of experience as an award-winning marketer, Marisa emphasizes that marketing goes beyond ads and selling; it's about creating meaningful connections and driving real results. She introduces the first book, "Purple Cow" by Seth Godin, which focuses on the importance of standing out in a cr...2025-05-0709 min

The Marketing Factory#029 - Can Good Marketing Save A Terrible Offer?In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the infamous launch of Vegemite's iSnack 2.0 as a cautionary tale. Tune in for insights on how to craft impactful marketing campaigns while ensuring that your product...2025-04-3011 min

The Marketing Factory#028 - The Hidden Secrets Behind Iconic Logos! (What They’re NOT Telling You) 🔍 ✨Sick of wasting time on logos, content, and making the wrong marketing decisions? Let us step in and take marketing completely off your hands: https://themarketingfactory.com.au/doneforyouIn this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions and behaviors. Marisa highlights the hidden meanings and symbols behind iconic logos and discusses how listeners can leverage these insights to enhance...2025-04-2310 min

The Marketing Factory#027 - 7 Marketing Mistakes That Are COSTING You Thousands! 🚫 💸Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can dr...2025-04-1612 min

The Marketing FactoryWhy Lowering Prices Won't Boost Your Sales (The Price Myth!) 🎥 🏆Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to bo...2025-04-0914 min

The Marketing Factory#025 - I Went Viral On LinkedIn! (Here’s What I Learned) 🚀📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan. Follow Th...2025-04-0212 min

The Marketing Factory#024 - How To Build A Successful Personal Brand! (a guide for average business owners)💡🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer to do business with individuals rather than faceless brands. She promises to provide valuable insights into building a personal br...2025-03-2610 min

The Marketing Factory#023 - The BORING Marketing Strategies That Just WORK! 💼 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights and relationships. Marisa also highlights the power of face-to-face networking and the significance of building strong referral partnerships. While ac...2025-03-1909 min

The Marketing Factory#022 - TikTok Marketers Are LYING To You! (Here’s The TRUTH) 🎯🚨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing various roles like strategy and branding to navigating the pressures of social media and content creation. She reflects on how perceptions of...2025-03-1212 min

The Marketing Factory#021 - Ranking Iconic Marketing Campaigns 🎯📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards. ...2025-03-0514 min

The Marketing Factory#020 - Top Marketer ABANDONS Marketing Rules! 🚨💥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's competitive landscape. She discusses the pitfalls of overwhelming audiences with excessive content and stresses the need to focus on authenticity and brand im...2025-02-2611 min

The Marketing Factory#019 - 10 Reasons It’s Time to Consider A New Marketing Strategy 💡 📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Ma...2025-02-1914 min

The Marketing Factory#018 - Everything You (probably) DON'T Know about Marketing ⚡📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as sh...2025-02-1211 min

The Marketing Factory#017 - Reacting to TikTok’s Viral Secrets for Business! 📱🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, li...2025-02-0513 min

The Marketing Factory#016 - How This Strategy Paid For 1 Year of Marketing! 💡💰Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful ma...2025-01-2912 min

The Marketing Factory#015 - A Complete Marketing Strategy in Just 10 Minutes! ⏱️ 🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow Th...2025-01-2210 min

The Marketing Factory#014 - 5 Effective Marketing Strategies for 2025 (TIPS, TRICKS & TACTICS) 🚀 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of...2025-01-1513 min

The Marketing Factory#013 - How To Market Your Business In The Off Season 🌱 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I al...2025-01-0812 min

The Marketing Factory#012 - How To Market BORING Products and Services! 📈 🤔Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in...2024-12-3010 min

The Marketing Factory#011 - Award-Winning Marketer Reacts to Lessons from Viral Campaigns! 🚀 🏆Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche.Fo...2024-12-2313 min

The Marketing Factory#010 - How Much Does Your Logo REALLY Matter? 🤔 🎨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business. Furthermore, 60% of consumers are willing to pay more for brands they trust, underscoring the importance of a visually appealing and pr...2024-12-1811 min

The Marketing Factory#009 - The Fastest Way To DESTROY Your Marketing Efforts! 💥 🔥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where mi...2024-12-1112 min

The Marketing Factory#008 - Your Website Won’t Convert Without These 3 Things! 🚫 🕸️Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of the Marketing Factory Podcast, host Marisa Candy dives into the essential elements that can make or break your website’s conversion rates. With over two decades of marketing experience, Marisa emphasizes the importance of having a functional website that allows users to reach their desired outcome within three clicks. She discusses the significance of responsive design, targeted content, and conversational tone to engage your audience effectively. Addi...2024-12-0411 min

The Marketing Factory#007 - This ONE Strategy Will Make or Break Your Business Success! 🎙️💡Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate advertising constraints, especially in industries like healthcare, law, and finance, where the rules are particul...2024-11-2708 min

The Marketing Factory#006 - STOP Hiring the WRONG Marketing Partner! Do THIS Instead! 📈 🤝Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marissa dives into the critical topic of choosing a marketing agency that delivers results. Drawing on her extensive experience as a founder and award-winning marketer, Marissa discusses the importance of ensuring a good relationship between your team and the marketing agency you select. She emphasizes that it’s essential to consider who in your business will be working with the agency and...2024-11-2012 min

The Marketing Factory#005 - Award-Winning Marketer Reacts to Viral Marketing Hacks 💡📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging customers to fill their carts. Marisa also shares her extensive experience as an award-winning marketer, offering insights into how to cr...2024-11-1314 min

Network Success: Northside NotablesCrafting Sweet Memories: The Candy Buffet Company with Marissa MascaroIn this episode of Networking Success: Northside Notables, host Lisa Thomas sits down with Marissa Mascaro, owner of The Candy Buffet Company. With over 14 years in the business, Marissa has turned her passion for creating memorable candy experiences into a thriving, nationwide service, specialising in corporate events, weddings, and everything in between.Marissa shares her journey from employee to business owner, revealing how she transformed The Candy Buffet Company by focusing on corporate clients and delivering Instagram-worthy, customisable candy buffets. From working on iconic installations like the Pink concert tours to unique donut walls for brands like...2024-11-1116 min

The Marketing Factory#004 - The Number 1 Reason Why Your Marketing Won’t Work 🚫📉In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process. With over two decades of experience in the marketing field, Marisa shares proven strategies to help listeners create impactful and profitable marketing campaigns. Tune in...2024-11-0613 min $Y\'all Heard$ Y'all HeardHalloween Candy BracketFor a special edition Halloween episode, Marissa and Pete discuss the merits of Chat GPT’s top 16 Halloween candies and try to convince one another that their pick should move on. Our loyal Patrons helped break a few ties, too. Will your favorite candy make it to the Frightening Four? Who will win the championship? […]2024-10-311h 03 $Y\'all Heard?$ Y'all Heard?Halloween Candy BracketFor a special edition Halloween episode, Marissa and Pete discuss the merits of Chat GPT’s top 16 Halloween candies and try to convince one another that their pick should move on. Our loyal Patrons helped break a few ties, too. Will your favorite candy make it to the Frightening Four? Who will win the championship? […]2024-10-311h 03 $Y\'all Heard?$ Y'all Heard?Halloween Candy BracketFor a special edition Halloween episode, Marissa and Pete discuss the merits of Chat GPT’s top 16 Halloween candies and try to convince one another that their pick should move on. Our loyal Patrons helped break a few ties, too. Will your favorite candy make it to the Frightening Four? Who will win the championship? […]2024-10-311h 03

Elevated AthletesMILFs Eat Halloween CandyEAT THE DANG CANDY! let's connect: IG: _linkfitness TT: _linkfitness FB: Elevated Athletes Community 2024-10-3129 min

The Marketing Factory#003 - 20 Years of Expert Marketing Advice in 10 Minutes! 🚀📈In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting...2024-10-3010 min

The Marketing Factory#002 - EVERYTHING You Need To Know About Marketing In 10 Minutes 🤩🤔In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute format and learn how to turn clarity into action for your business.Ready to stop wasting time and...2024-10-2310 min

Jersey GhoulsEpisode 229: The Ghouls Play Some GamesIn this episode, Jacki and Marissa play some rank games and try to stump each other with lots of fun categories. They also play some blind lists, where you number favorites without knowing what is next. Topics include: vampires, Halloween Candy, 80's slashers, and much more.So join the ghouls for a little spooky fun as we inch closer to Halloween. Learn more about your ad choices. Visit megaphone.fm/adchoices 2024-10-2045 min

The Marketing Factory#001 - Meet the Marketer Who Powered Toyota, Stockland, and MORE! 🚀🔥In this episode of The Marketing Factory, Marissa Candy shares the real backstory of what drove her to build her marketing career and business to a place where she could work with iconic brands like Toyota, Lexus, Mazda, and Subaru. She touches on the importance for businesses to implement innovative marketing tactics, improve branding, and drive lead generation to achieve impactful results. Just scraping the surface on this first podcast, Marissa also reveals what is to come from The Marketing Factory in future episodes, with over 20 years of marketing experience, she's set and ready to help you enhance your...2024-10-1411 min

Nose CandyEp 53: Pink Ladies (feat. Marissa Zappas)Queue up Aerosmith, slather on some calamine lotion and charge your quartz crystals because it's Pink Friday at Nose Candy HQ. This week Maddie and Chloe are joined by perfumer Marissa Zappas to discuss the character of coral, the funk of fuschia, and the brilliance of blush to finally get to the bottom of what makes a perfume smell pink. Follow along as they sniff through Myspace scents, gas station frags and paint thinner perfumes to pinpoint the pink prototype. Whether you want to smell like bubblegum, Leighton Mesiter, Mattel, or the Scottish Highlands, this is one plastic and fantas...2024-07-111h 29 $She\'s The Boss Chats$ She's The Boss ChatsMarissa Mascaro - CEO, The Candy Buffet CompanyMarissa is a classic! She loved the company she worke for so much that she bought it! Growing up in the outer suburbs of Melbourne, Marissa's parents were great role models for her. Her Mum was a hard working hair dresser, and her Dad invented central locking keys for cars (I know!), so she had great work ethic from an early age. She also loved events, and talks about organising a family trip when she was young girl. Even then, she was project managing!After leaving school, and TAFE, Marissa got straight into the workforce. Starting...2024-02-1451 min

From BoiseS1E69 - Idaho Candy Company**Have you ever had an Idaho Spud Bar? How about some Owyhee Toffee? Cherry Cocktail, anyone? All of these are made in the heart of downtown Boise, where the 123-year-old Idaho Candy Company still operates. Today’s story takes you through the history, and possible future, of Idaho Candy Company. ** Read the newsletter: fromboise.com Join the BFFs: fromboise.com/bffs Idaho Candy Company Anthony’s Valentine’s Special Send us your feedback online: https://pinecast.com/feedback/from-boise/f29c7ebf-819f-46ac-9e5d-86a106d0c83f 2024-02-1314 min

Paranormal Puffs and Murderous Mixology StuffFree Candy & White Vans; Dean Corrl, the Candy ManIn this chilling episode, we take you on a dark journey into the disturbing life of Dean Corrl. Grab your drinks and roll one as we delve into the harrowing world of one of America's most notorious serial killers. Our hosts share insights into Dean Corrl's twisted mind, his methods, and the terrifying extent of his crimes. As they recount the twisted tale, the conversation flows, and the atmosphere is enhanced by the presence of alcohol and smoke. However, be warned: this episode deals with unsettling subject matter and is not for the faint of heart. 2024-02-031h 37