Shows
The Marketing Factory#063 - Why Carls Jr. FAILED In AustraliaIn this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time, ultimately reminding us that big brands don’t automatically win, but smart strategies do, making this a must‑listen for anyone planning to expand, scale, or bring a brand into Austr...
2025-12-2309 minThe Marketing Factory#062 - The Dating App Opportunity That Facebook Is Missing!Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how familiarity and low friction build trust, and gives practical lessons businesses can apply to create deeper engagement before...
2025-12-1708 min
Dead and Kind of FamousEsoteric Escapades: Holly Woodlawn Part 2Send us a text From streetwalking to a pseudo housewife life, this episode is a journey in and of itself. Holly sold her body, slept on the subway, and even suffered from "streetwalking pneumonia". But she survived. She also met her future Warhol Factory counterparts, Candy Darling and Jackie Curtis, and found herself in a very serious relationship with a straight man who made the mistake of gifting her a Macy's credit card. This isn't a tidy origin story. In fact, it's wildly messy and kind of terrifying. But it is in this episode that Ho...
2025-12-151h 18The Marketing Factory#061 - How Domino's Went From Worst to First! A Multi-Location Turnaround StoryReady to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive weapon.It's time to get smart with your strategy! Stop leaving money on the table and st...
2025-12-1008 minThe Marketing Factory#060 - STEAL Starbucks Marketing Strategy!Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a multi-location business or want customers who come back again and again, this episode gives you the exact playbook....
2025-12-0309 minThe Marketing Factory#059 - Outsourcing vs In House Marketing The Brutal Truth?!Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never built the bridge between the two. Through real examples, Marissa shows the true cost...
2025-11-2610 min
Thats AudaciousEP 47 | The Marketing Factory: Turning Unsexy Strategy into Global GoldMarissa Candy, the dynamic force behind The Marketing Factory, has dedicated over 20 years to the media and marketing industry, navigating its complexities and helping businesses thrive. The Marketing Factory specialises in providing key insights and strategies to drive growth and sustainability in the face of constantly evolving customer needs and an overwhelming economy. They are particularly adept at handling franchise marketing with multiple location outlets.
Marissa's journey began with a curious start at Stockland Shopping Centres, where she initially didn't even know what marketing was. Under the mentorship of incredible women, she quickly embraced the field, pursuing...
2025-11-2125 minThe Marketing Factory#058- How To Maintain Brand Consistency Across Multiple Locations!Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the challenges faced by multi-location businesses in maintaining brand consistency. She emphasizes that growth without solid systems can magnify inconsistencies, leading to varied customer experiences that undermine trust and loyalty. Marisa discusses the importance of not just teaching staff procedures but also instilling a deep understanding of the brand's purpose. Listeners will learn about the common pitfalls these businesses encounter and gain...
2025-11-1811 minThe Marketing Factory#057 - How Marketing Impacts Your ENTIRE Business!Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy emphasizes that every employee is a marketer, regardless of their role within the company. She discusses the crucial question that all marketing efforts should answer: "Why you?" Marissa highlights the misconception that marketing is limited to ads and social media, explaining instead that it permeates every aspect of a business, from sales to operations. She aims to shift the perception of marketing from a...
2025-11-1213 minThe Marketing Factory#056 - Why Your Competitors Marketing Seems Better and What to Do About It?Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the perception trap that many businesses fall into when comparing their marketing efforts to those of competitors. She addresses the frustration of seeing others' seemingly effortless marketing campaigns and explains that the key differences often lie in systems, clarity, and consistency rather than sheer luck or bigger budgets. Marisa emphasizes that what you see online is just the tip of the iceberg...
2025-11-0512 minThe Marketing Factory#055 - Nobody Buys From You Because You're Missing THIS (Trust Formula Revealed)Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa delves into the art of effective marketing, emphasizing that billion-dollar brands are often built by doing familiar things differently rather than reinventing the wheel. She discusses the importance of creativity in marketing, using a standout campaign that randomly refunds three orders within 24 hours as a prime example of thinking outside the box. Marissa also stresses that successful marketing doesn't have to be complicated; sometimes, it's about...
2025-10-2816 min
Joey and Lauren in the MorningJoey's New Friend,"Marissa"| FULL SHOWWho is Joey's new "friend"? The worst Halloween candy as a kid. The Phone Jenks, Get it off your chest and more!Leave a rating and review wherever you listen, it helps us out a lot! Also follow us on social @joeyandlaurenshow Hosted on Acast. See acast.com/privacy for more information.
2025-10-2345 minThe Marketing Factory#054 - 3 Marketing Terms Every CEO Should Know! 🚀📈Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy reveals the three essential marketing metrics every CEO should demand from their team. With over two decades of experience, Marissa shares the proven strategies that separate successful marketing campaigns from those that waste budget. She discusses why understanding Customer Acquisition Cost (CAC), Lifetime Value (LTV), and pipeline contribution is crucial for driving business growth and profitability. Marissa explains how measuring the right metrics can...
2025-10-2213 minThe Marketing Factory#053 - CEOs Guide To When Marketing Is Wasting Money! 💸 🚫Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the critical importance of accountability in marketing. With over two decades of experience, Marissa emphasizes that marketing should not just be about creative flair but must also yield measurable results tied to revenue, leads, and brand positioning. She outlines the common pitfalls that lead to wasted marketing dollars, urging CEOs to seek clarity and actionable insights from their marketing teams. Listeners will...
2025-10-1512 minThe Marketing Factory#052 - The Subtle Marketing Upsells Your Franchise Needs For Additional Revenue! 🍟💡Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy explores the power of subtle upselling in franchises. She emphasizes that upselling isn't about being pushy but rather about seizing opportunities when customers are already engaged. Marissa shares insights on how simple, complimentary offers can significantly increase revenue without the need for additional products, staff, or marketing expenses. Using the iconic phrase "Would you like fries with that?" as a case study, she illustrates...
2025-10-0810 minThe Marketing Factory#051 - How Your Marketing Is Tanking Your Talent Pool! 🧳 👫🏽Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives deep into how your marketing strategy could be sabotaging your ability to attract top talent. She emphasizes the power of aligning your recruitment marketing with your customer-facing content and explains why an inconsistent or uninspiring brand presence will make the best candidates scroll right past you. Marissa shares practical tips on how to showcase your culture through your marketing, from celebrating milestones to...
2025-10-0108 minThe Marketing Factory#050 - How I Would Market Bailey Nelson (To Beat Specsavers) 💰❌Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy explores how to effectively market Bailey Nelson in a competitive landscape dominated by strong competitors like Specsavers. She emphasizes the importance of structure, alignment, and clarity in marketing strategies, particularly across multiple locations. Marisa discusses the need for consistency in brand tone, social presence, and in-store experience while empowering local teams with centralized assets and clear frameworks. She highlights the power of simplicity in...
2025-09-2412 minThe Marketing Factory#049 - Why Most Franchise Marketing Fails (And What The Smart Ones Do Instead) ❌ 📝Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy delves into the complexities of franchise marketing and the pitfalls of one-size-fits-all strategies. With over two decades of experience, Marissa highlights the critical misalignment often seen between franchisors and franchisees, which can lead to marketing failures. She emphasizes that successful scaling requires more than just a polished brand; it demands tailored approaches that resonate with local markets. It's time...
2025-09-1710 minThe Marketing Factory#048 - What Your Dental Practice Doesn’t Know Is Killing Your Marketing 🦷 🏪Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of the Marketing Factory, host Marisa Candy dives into the critical issue of internal disconnect within dental practices and how it can sabotage marketing efforts. She emphasizes the importance of having a cohesive team that understands the marketing campaign's goals to ensure success. Marisa likens ineffective marketing to a vending machine, highlighting that simply investing money won't magically attract the right patients if the team isn't aligned. She shares insights on...
2025-09-1011 minThe Marketing Factory#047 - Should I Use Traditional Or Digital Marketing? 📝 💻Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the dynamic relationship between traditional and digital marketing. With over two decades of experience, Marissa challenges the common misconceptions that traditional marketing is dead and explores how both strategies can work together to maximize reach, resonance, and return on investment. She breaks down the distinct roles each type of marketing plays and offers practical insights for CMOs, marketing managers, and business owners...
2025-09-0309 minThe Marketing Factory#046 - Can Your Employees Become Your Best Influencers? Here's Why They Should! 💼 🎥Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important question about whether employees who appear in promotional content should receive additional compensation for their influencer-like roles. Listeners are encouraged to...
2025-08-2717 minThe Marketing Factory#045 - Your Call to Action May Be Killing Your Brand! 🚨🔥Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa Candy unpacks one of the biggest debates in business: brand or call to action? She explains why the real answer isn’t choosing one over the other but choreographing them together like the ultimate power couple. Using practical examples and plenty of humour, Marissa shows what happens when businesses lean too far into brand or sales and how to strike the balance that builds loyalty while dr...
2025-08-2009 minThe Marketing Factory#044 - Why 70% of Marketing Campaigns Fail! 👎 ❌Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from over two decades in the industry, encouraging listeners to learn from the campaigns that don’t pa...
2025-08-1312 minThe Marketing Factory#043 - Your Brand Isn’t Broken, But Your Strategy Might Be! 👀 🚨Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives impactful marketing results. She discusses how to identify when creative elements are not the real issue, what bran...
2025-08-0612 minThe Marketing Factory#042 - Don’t Write Another Email Copy Until You’ve Watched This! ✍️ 📧Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting effective emails that resonate with your audience. She highlights the importance of clarity, purpose, and connection in yo...
2025-07-3011 minThe Marketing Factory#041 - Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign 🚀👔In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate ROI is expected. Listeners will learn how to navigate boardroom conversations, shift mindsets around brand value, and articulate the importance of...
2025-07-2310 min
Death Kissed TravelerThe Full Ride: Fairs Pt. 1Step right up to the forgotten past—where cotton candy, calliopes, and chaos collided. In this episode, we dig into the early days of county fairs, when safety was an afterthought and excitement sometimes ended in tragedy. From rickety rides to freak fires and deadly stampedes, discover the dark side of these beloved small-town spectacles.
sun-kissedtraveler.com
Music and sound effects from Epidemic Sound.
This podcast is for entertainment purposes only.
2025-07-2028 minThe Marketing Factory#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent branding when relying on DIY methods, such as fluctuating logos and graphics that lack a cohesive identity. It's ti...
2025-07-1611 minThe Marketing Factory#039 - The Organic Strategy That’s Beating Paid Ads in 2025! 🎯 💀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative power of organic social media, highlighting it as the greatest opportunity for individuals and businesses to enhance their outcomes. She discusses how Gen Z has disrupted traditional marketing funnels and emphasizes the importance of leveraging social media effectively. Marissa shares insights on viral video reactions and encourages listeners to fully utilize social media platforms, noting that ev...
2025-07-0915 minThe Marketing Factory#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party wi...
2025-07-0209 minThe Marketing Factory#037 - How To 10X The Sale Price of Your Business! 🚀💰Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your business. Marisa outlines key areas to improve, such as updating your website, revitalizing your social me...
2025-06-2509 minThe Marketing Factory#036 - Your Brand is Getting CRUSHED By Competition… Here’s How to Fix It! 💥📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She discusses how to identify your competitors and the potential customers you may be losing to them. The episode focuses on...
2025-06-1811 minThe Marketing Factory#035 - Top 5 Marketing Tricks Big Brands Use (That You Can Steal)! 🚀 💡Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to buying, while highlighting how overwhelming choices can hinder sales. She reveals the top five marketing tricks used by successful brands like Koala, Bo...
2025-06-1111 minThe Marketing Factory#034 - Which Social Media Is Right for Your Business? (Find Out in 10 Minutes!) 📱 ✨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the Marketing Factory, host Marisa Candy dives into the critical first steps of social media marketing. With over two decades of experience in the field, Marisa emphasizes the importance of aligning your social media strategy with your business goals. She discusses how understanding what you want to achieve—whether it's building brand awareness, engaging with customers, or generating leads—will guide your choice of social media platfo...
2025-06-0412 min
Scale with Virtual AssistantsWhy Marissa’s Not Stopping at Two VAs and What She’s Learned Along the WayI had the pleasure of chatting with Marissa Candy, founder and CEO of The Marketing Factory, who decided to take her business to the next level by building a team of Virtual Assistants to support their growing client base.
Fast forward to today, and she’s now working with two incredible VAs and is already dreaming of more.
From managing content across multiple platforms to jumping in on creative projects and supporting clients directly, Marissa’s VAs have quickly become an integral part of her team.
But it wasn’t smooth sailing from the st...
2025-06-0432 minThe Marketing Factory#033 - Exposing the Biggest Marketing LIES… Audience Q&A! 🚫 📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead and that email marketing is no longer effective. With a strong emphasis on the continued relevance of email marketing, Marisa highlights its impressive ROI, averaging $36 for every $1 spent, emphasizing the importance of personalized and value-driven content. The episode promises to cl...
2025-05-2812 minThe Marketing Factory#032 - Naming Your Business? Do This or FAIL! 🚫 💥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With over two decades of experience, Marissa emphasizes the continued relevance of email marketing, showcasing its impressive ROI of $36 for every $1 spent. She highlights the importance of personalization and delivering valuable content to engage audiences effectively.It's time to get sm...
2025-05-2111 minThe Marketing Factory#031 - Award Winning Marketer Reacts To Viral Hacks! 🏆📲Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the essential distinctions between branding and marketing, emphasizing that branding revolves around the "why" while marketing focuses on the "how." She shares a fascinating case study of a coffee brand that sold out six months of inventory in just 28 minutes, highlighting their clever use of celebrity names like Dwayne Johnson, Michael Jordan, and Ronaldo in their advertising. By cr...
2025-05-1413 minThe Marketing Factory#030 - I Read The BEST Marketing Books Of All Time (So You Don’t Have To) 📚🔥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five impactful books that can inspire new marketing strategies and ideas. With over two decades of experience as an award-winning marketer, Marisa emphasizes that marketing goes beyond ads and selling; it's about creating meaningful connections and driving real results. She introduces the first book, "Purple Cow" by Seth Godin, which focuses on the importance of standing out in a cr...
2025-05-0709 minThe Marketing Factory#029 - Can Good Marketing Save A Terrible Offer?In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the infamous launch of Vegemite's iSnack 2.0 as a cautionary tale. Tune in for insights on how to craft impactful marketing campaigns while ensuring that your product...
2025-04-3011 minThe Marketing Factory#028 - The Hidden Secrets Behind Iconic Logos! (What They’re NOT Telling You) 🔍 ✨Sick of wasting time on logos, content, and making the wrong marketing decisions? Let us step in and take marketing completely off your hands: https://themarketingfactory.com.au/doneforyouIn this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions and behaviors. Marisa highlights the hidden meanings and symbols behind iconic logos and discusses how listeners can leverage these insights to enhance...
2025-04-2310 minThe Marketing Factory#027 - 7 Marketing Mistakes That Are COSTING You Thousands! 🚫 💸Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can dr...
2025-04-1612 minThe Marketing FactoryWhy Lowering Prices Won't Boost Your Sales (The Price Myth!) 🎥 🏆Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to bo...
2025-04-0914 minThe Marketing Factory#025 - I Went Viral On LinkedIn! (Here’s What I Learned) 🚀📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan. Follow Th...
2025-04-0212 minThe Marketing Factory#024 - How To Build A Successful Personal Brand! (a guide for average business owners)💡🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer to do business with individuals rather than faceless brands. She promises to provide valuable insights into building a personal br...
2025-03-2610 minThe Marketing Factory#023 - The BORING Marketing Strategies That Just WORK! 💼 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights and relationships. Marisa also highlights the power of face-to-face networking and the significance of building strong referral partnerships. While ac...
2025-03-1909 minThe Marketing Factory#022 - TikTok Marketers Are LYING To You! (Here’s The TRUTH) 🎯🚨Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing various roles like strategy and branding to navigating the pressures of social media and content creation. She reflects on how perceptions of...
2025-03-1212 minThe Marketing Factory#021 - Ranking Iconic Marketing Campaigns 🎯📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards. ...
2025-03-0514 minThe Marketing Factory#020 - Top Marketer ABANDONS Marketing Rules! 🚨💥Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's competitive landscape. She discusses the pitfalls of overwhelming audiences with excessive content and stresses the need to focus on authenticity and brand im...
2025-02-2611 minThe Marketing Factory#019 - 10 Reasons It’s Time to Consider A New Marketing Strategy 💡 📊Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Ma...
2025-02-1914 minThe Marketing Factory#018 - Everything You (probably) DON'T Know about Marketing ⚡📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as sh...
2025-02-1211 minThe Marketing Factory#017 - Reacting to TikTok’s Viral Secrets for Business! 📱🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, li...
2025-02-0513 minThe Marketing Factory#016 - How This Strategy Paid For 1 Year of Marketing! 💡💰Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful ma...
2025-01-2912 minThe Marketing Factory#015 - A Complete Marketing Strategy in Just 10 Minutes! ⏱️ 🚀Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow Th...
2025-01-2210 minThe Marketing Factory#014 - 5 Effective Marketing Strategies for 2025 (TIPS, TRICKS & TACTICS) 🚀 📈Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of...
2025-01-1513 min