Shows
Wedding Business SolutionsMark Chapman - What's different about online advertising now?Are you still advertising like it’s 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today’s couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.About Mark: Mark Chapman is the Pr...2025-04-1444 min
Business Growth TalksScaling Sales, Shifting Mindsets & Building a Global Business with Alan VersteegSend us a textIn this in-depth conversation, host Mark Hayward sits down with Alan Versteeg—an engineer turned sales management expert and co-founder of Growth Matters International. Alan shares his personal journey from engineering to mastering sales, the critical importance of mindset in business, and actionable strategies for scaling a company while ensuring that your business works for you, not the other way around.Key Discussion Topics:The Business Mindset:How to ensure that your business serves you instead of owning you.The evolution from working in your business to...2025-02-2443 min
Gurus & Game Changers: Real Solutions for Life's Biggest ChallengesAre Leaders Born or Made? | Ep 055Send us a textEver wonder why some kids (and adults) naturally take charge while others follow? This week we're cracking the leadership code with Dr. Alan Nelson - the guy who teaches Navy SEALs by day and revolutionizes child leadership by night 👊His take? The best leaders aren't born or made - they're caught early. After training NASA engineers and international military officers, he discovered something shocking: we're developing leaders way too late.🔥 In this episode, you'll learn:Why your "strong-willed" child might be your family's next CEOThe secret window of lea...2024-11-1238 minBusiness Growth TalksNavigating Personal Tragedy to Achieve Professional Success with Alan LazarosSend us a textIn this episode of Business Growth Talks, host Mark Hayward sits down with Alan Lazaros, a business coach, consultant, and speaker dedicated to helping others achieve success and fulfillment. The conversation dives deep into the essential aspects of a business mindset, exploring how passion, purpose, and profit should align to make the world a better place. Alan discusses his personal journey, including a life-altering car accident that propelled him into the realm of self-improvement and coaching.Alan shares his unique insights into balancing success and fulfillment, drawing from his experiences and...2024-08-121h 00
Wedding Business SolutionsMark Chapman – Is your contact form hurting your business?Mark Chapman – Is your contact form hurting your business?Have you ever considered if your contact form is turning potential clients away? Are you making it too difficult for couples to get the information they need? In this episode, we dive into the importance of optimizing your contact forms and landing pages to ensure they are user-friendly. We discuss tips and strategies to increase conversions, including the wording on buttons and the placement of forms on both desktop and mobile.Listen to this new episode for actionable insights on crafting effective contact forms and landing pa...2024-07-0824 min
Credit Union ConversationsCompliance Talk With Alan Ropes of VyFiAlan Ropes and Mark Ritter discuss information security, an essential topic for our listeners. Mark admits he is not a detail guy by nature, but fortunately, VyFi is a Credit Union Service Organization, and they do a great job keeping members’ information private. Tune in for valuable information on keeping your data secure.IN THIS EPISODE:[2:06] Alan shares the history of VyFi and how they partner with credit unions[6:58] Alan describes what is involved in protecting members’ information[12:14] Alan advises what a credit union should demand from third-party operators to safeguard data[15:41] Discussion of how data brea...2024-06-2533 min
Wedding Business SolutionsMark Chapman – How is the wedding industry different now?Mark Chapman – How is the wedding industry different now? You’ve probably noticed that things are different in the wedding industry, especially in the way today’s couples are, or are not, responding to your ads and messages. I asked my friend Mark Chapman, from the I Do Society, to come back on and talk about what he’s seeing. Advertising for wedding businesses is all Mark does, so he’s the perfect person to have this conversation with. Listen to this new guest episode for usable tips you and put into place, now. About Mark: 2024-05-1333 min