Shows
The Marketing Book Podcast488 Social Media Explained 3.0 by Mark SchaeferSocial Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style. Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." ...
2024-05-171h 22
The Marketing Book Podcast443 The Most Amazing Marketing Book Ever by Mark Schaefer & FriendsThe Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're...
2023-07-071h 11
The Marketing Book Podcast419 Belonging to the Brand by Mark SchaeferBelonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, technological, and societal trends favor a new community strategy A new view of the ROI of community H...
2023-01-201h 10
Favorite Things with MarkWillow (1988)This week, Mark is thankful for the 1988 film Willow. Come for the nostalgia, and stay anyway.
2022-11-0940 minFavorite Things with MarkRom-Coms and Loki OverloadWe talk about My Big Fat Greek Wedding and When Harry Met Sally...and then we talk about the first half of Loki season 1.
2022-03-081h 08Favorite Things with MarkSleepless in Seattle and WandaVision (Eps 7-9)We talk about the Tom Hanks/Meg Ryan Rom-Com before talking about the WandaVision finale. We may have recorded more than once. It was a whole thing.
2022-03-0151 minFavorite Things with Mark27 Dresses and WandaVision (eps 4-6)Betsy takes the lead talking about the 2008 film 27 Dresses before we talk about the 2nd Act of WandaVision.
2022-02-221h 32Favorite Things with MarkMarry Me & WandaVision Episodes 1-3It's a new format, and a spoiler filled discussion of our two picks for Valentine's Day.
2022-02-141h 02
Favorite Things with MarkX-Men Double FeatureCovid Strikes! We lost a good couple of weeks to the latest round of Covid, and its effects are felt. We talk about a really good X-Men movie, and a kinda okay X-Men movie. I'll let you figure out which one Betsy slept through.
2022-02-121h 01Favorite Things with MarkX-Men First ClassWe jump start the new year with the 2011 X-Men Reboot. Did we enjoy it? Stick around and find out.
2022-02-071h 06
The Marketing Book Podcast368 Culture Built My Brand by Mark MillerCulture Built My Brand: The Secret to Winning More Customers Through Company Culture by Mark Miller and Ted Vaughn About the Book: Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers―by tapping into the greatest driver of brand success: your internal company culture....
2022-01-281h 14Favorite Things with MarkNo Time to DieWe wind down our 007 series (for now) with the new release No Time to Die. What did we think? Listen, and find out. Full Spoilers!!!!
2022-01-271h 00Favorite Things with MarkSPECTREWe talk dutifully talk about the dutifully made SPECTRE on this week's Favoriter Things, winding down our 007 series leading into No Time to Die.
2022-01-2754 minFavorite Things with MarkSpider-Man: No Way HomeIt's the number one movie in the world, so of course we're talking about it. Come for our lack of organization, stay for our bad takes.
2021-12-181h 31Favorite Things with MarkSpider-Man in the MCU (Another Double Feature)Because I'm bad at scheduling, we cram the 2 MCU Spider-Man films into the back half of this episode. We talk West Side Story, Spider-Man Homecoming, and Spider-Man Far From Home this episode.
2021-12-111h 08Favorite Things with MarkSpider-Man: Into The Spider-VerseHow does a Spider-Man film juggle more than one villain, multiple protagonists, and maintain its narrative weight and consistency? Like this.
2021-12-051h 11Favorite Things with MarkThe Amazing Spider-Man 2Hey guys, maybe it's time to re-evaluate the Amazing Spider-Man films. I think they are...Amazing.
2021-11-281h 18Favorite Things with MarkAmazing Spider-ManCome listen to me ramble about why Andrew Garfield is my favorite Spider-Man.
2021-11-251h 31Favorite Things with MarkGhostbusters: Afterlife (and that other one from 2016)We're doubling up on Ghostbusters again after a visit to the hospital. We might talk about that, but I don't remember because Ghostbusters: Afterlife was so good!
2021-11-201h 14Favorite Things with MarkGhostbusters Double-FeatureIf you thought our podcast format was too rigid or on point, have we got a show for you. We talk about Eats and Eternals before talking about Ghostbusters (1984) and Ghostbusters II. We hope you enjoy.
2021-11-061h 24Favorite Things with MarkSpider-Man 3 (Sigh)We give as much love and care to Spider-Man 3 as Sony did...none at all.
2021-10-3043 minFavorite Things with MarkSpider-Man 2We briefly talk about Dune before launching into the talk about Spider-Man 2.
2021-10-231h 24Favorite Things with MarkSpider-Man 2002We talk about the first major motion picture starring everyone's favorite wall-crawler. We also talk about how weird this movie is. We're talking about Spider-Man 2002.
2021-10-171h 31Favorite Things with MarkSkyfallIt's the biggest Bond movie so far. It is definitely in my top 5. Betsy and I come back to talk about the 23rd James Bond film in the leadup to No Time to Die.
2021-09-251h 33
The Marketing Book PodcastBONUS How To Write A Marketing Book with Mark SchaeferMark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer
2021-06-081h 16Favorite Things with MarkOn the RoadWe catch up on where we've been while on our way somewhere else.
2021-05-0824 minFavorite Things with MarkAnd Now, a Very Special Episode...KindaWe talk about Hard Times, Good Food, Sitcoms, Falcon and the Winter Soldier, and Mark's bad taste!
2021-04-1043 minFavorite Things with MarkSpring Break, Falcon and the Winter Soldier, And the Snyder CutMark's about to explode. The nerd worlds collided this week with news and content!
2021-03-191h 04Favorite Things with MarkAnimation and All-Star SupermanIt's an irregular week, so Mark rambles more than usual.
2021-03-1336 minFavorite Things with MarkWandavision/Snyder CutWe're back! Mark doesn't hate Batman V Superman anymore. Betsy continues to lose weight in spite of cheat days. We both love Wandavision!
2021-03-0646 min
The Marketing Book Podcast317 Cumulative Advantage by Mark SchaeferCumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer At its essence, marketing today is about answering one question: "How can we be heard?" How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a p...
2021-02-051h 04Favorite Things with MarkEnd of Year Double Feature!We talk through Daniel Craig's Freshman and Sophmore outings as Bond with Casino Royale and Quantum of Solace.
2020-12-191h 58Favorite Things with MarkHarry Potter and the Deathly Hallows (Parts 1&2)I've got a sore throat after talking for almost 2 hours. We cover the story in 2 movies of Harry Potter on this week's Favorite Things!
2020-12-041h 45Favorite Things with MarkHarry Potter and the Half Blood PrinceGuess who forgot to hit "save episode" on Saturday. This might be the best movie in the franchise. We talk about this and more on this week's episode.
2020-11-2445 minFavorite Things with MarkHarry Potter and the Order of the Phoenix and Other ThingsHey Guys, Listen. It's been a long week. This isn't my favorite movie. Let's just have a good time.
2020-11-1444 minFavorite Things with MarkHarry Potter and the Goblet of FireWe talk about the best Harry Potter movie (and other things) on this week's Favorite Things.
2020-11-071h 04Favorite Things with MarkHarry Potter and the Prisoner of AzkabanMark gushes about how much he loves this movie. Betsy enjoyed what she saw of it-ugh, why do I even try.
2020-10-3154 minFavorite Things with MarkHarry Potter and the Chamber of SecretsWe talk about how wonderful the world of Hogwarts is and how horrifying Dobby and spiders are on this episode of Favorite Things.
2020-10-241h 04Favorite Things with MarkTime Travel Edition: Catching Up With Marvel (The Pilot!)We're not quite ready to record this week, so this is a throwback to 6 years ago. All the way back in 2014, I tried my hand at podcasting for the very first time. Somehow we all survived. Listen if you dare. Warning-any and all social media, websites, or endorsements are now likely defunct.
2020-10-2223 minFavorite Things with MarkHarry Potter and the Philosopher's (or Sorcerer's) StoneWe talk about the first film in the fantasy series and how child endangerment is apparently cool with everyone in this world.
2020-10-121h 27Favorite Things with MarkDie Another Day (And an Update)It's the end of an era as we bid farewell to Pierce Brosnan and Classic Bond. Also, an update on what's next for Favorite Things in light of the delay for No Time To Die.
2020-10-071h 02Favorite Things with MarkThe World is Not EnoughThe World Enough is the Bond family motto. This film's motto should be "Caveat Emptor". It's not good.
2020-09-3059 minFavorite Things with MarkTomorrow Never DiesThis movie has everything...except romantic chemistry. We talk about that and more on this week's Favorite Things.
2020-09-2443 minFavorite Things with MarkGoldeneyeHow did they do it? This movie is so good. We're talking Goldeneye on this week's Favorite Things.
2020-09-1751 minFavorite Things with MarkLicense to KillTimothy Dalton ends his tenure as Bond with a whiff. We're talking about License to Kill on this week's Favorite Things.
2020-09-1038 minFavorite Things with MarkThe Living DaylightsThis is Mark's favorite Bond film of the original 20. Betsy doesn't get it. Do you?
2020-09-0153 minFavorite Things with MarkA View to a KillCan we have too much of a good thing? A View to a Kill answers like any good improviser, "Yes, and..." We review Roger Moore's final film as Bond.
2020-08-2241 minFavorite Things with MarkOctopussyWe talk about one of the most ridiculously titled Bond films this week. It was a fun ride.
2020-08-1550 minFavorite Things with MarkDouble Feature! Moonraker and For Your Eyes OnlyWe had a Saturday afternoon Bondathon. We also like to take a week off from time to time. Here are two very different Bond features.
2020-08-031h 11Favorite Things with MarkThe Spy Who Loved MeRoger Moore stars in this Greatest Hits Album of a Bond Movie. It's good on those grounds, but somebody did it better...see what I did there?
2020-07-2548 minFavorite Things with MarkThe Man With the Golden GunIs it tonally inconsistent? You betcha! That's why I love it. We talk about Roger Moore's sophomore outing on this episode.
2020-07-1857 minFavorite Things with MarkLive and Let DieWe recorded this at the end of a long week....and you can tell. This was a fantastic movie. We were just out of it. Suit up for Roger Moore's first Bond film.
2020-07-1553 minFavorite Things with MarkDiamonds are Forever (But not as long as this movie)Wow, this was a difficult one to get through.
2020-07-0544 minFavorite Things with MarkOn Her Majesty's Secret ServiceWatch this movie. It's the best Bond of the 1960's. Full Stop.
2020-07-0158 minFavorite Things with MarkYou Only Live TwiceWe talk for a surprising amount of time about Sean Connery's First Last Time as Bond. I hope you enjoy.
2020-06-231h 03Favorite Things with MarkThunderball, Etc.We talk about Thunderball even though we didn't watch it this week. Believe it or not, we had a good time. We also talk about some other things we enjoyed this week.
2020-06-1748 minFavorite Things with MarkGoldfingerThis was a short one...Goldfinger's not one of my favorite Bond films. I just saved you 30 minutes of me not liking James Bond being an A-Hole. The explicit tag is due to a character's name. You'll know the one.
2020-06-1025 minFavorite Things with MarkFrom Russia With LoveFrom Russia with Notes: Sean Connery has an adventure in Istanbul...wait...what?! Seriously, though, it might be Connery's best work as Bond. Check it out.
2020-06-0333 min
The Marketing Book PodcastMark Hunter: Authors in Quarantine Getting CocktailsAuthor Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why...
2020-06-0151 min
The Marketing Book PodcastMark Masters: Authors in Quarantine Getting CocktailsAuthor Mark Masters returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Content Revolution: Telling a Better Story to Differentiate from the Competition," content marketing leader Mark Masters joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Bournemouth, England, Bournemouth A.F.C., making home brew beer, the myths and misperceptions of content marketing, and more. Cheers! Click here for show notes... https://www.salesartillery.com...
2020-05-2339 min
The Marketing Book Podcast278 A Mind for Sales by Mark HunterA Mind for Sales: Daily Habits and Practical Strategies for Sales Success Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don't want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Everybody knows the world of sales can be tough, and it's easy to get discouraged when the rejections st...
2020-05-0859 minFavorite Things with MarkDr. NoMark uses his Dr. No(tes) to talk about the slowest movie of the best British Secret Agent. Episode 1 of 27 in the lead up to No Time to Die at a theater near you (hopefully) on November 25, 2020.
2020-05-0650 min
The Marketing Book PodcastMark Schaefer: Authors in Quarantine Getting Cocktails Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer
2020-04-3051 min
The Marketing Book Podcast256 LESSONS by Mark SchaeferLESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age. Chapter topics include: How to remain bot-proof The intolerance of hustle Best presentation skills The importance of "belonging" in business Personal branding...
2019-12-061h 012019-11-0401 min2019-10-3101 min2019-10-3001 min2019-10-2801 minFavorite Things with MarkMark's Minute 10-24-19I talk about one of my favorite inexpensive games. I say some, but hey, I only have a minute.
2019-10-2501 min2019-10-2401 min2019-10-2301 min2019-10-2101 min2019-10-1901 min2019-10-1701 minFavorite Things with MarkMark's Minute 10-16-19I talk about some recent casting news for the Batman.
2019-10-1601 minFavorite Things with MarkMark's Minute for 10-15-19I talk about Disney+'s official list for launch day.
2019-10-1501 minFavorite Things with MarkMark's Minute-IntroductionMark's minute is a podcast I will record Monday through Friday from my phone, from wherever to talk about my favorite things. The catch...I only have 60 seconds.
2019-10-1501 minFavorite Things with MarkFavorite Things-Rambling Pt 2Mark gets to talk about his favorite things from June from God to God of War!
2019-07-1427 minFavorite Things with MarkFavorite Things-Rambling Pt 1Betsy runs this episode and shares her Favorite things from June 2019 including Gumbo and NCIS!
2019-07-0226 minFavorite Things with MarkFavorite Things: New GirlWhat did we do with our month off of podcasting? Well, we mostly just recovered from work. But, while we did that, we watched New Girl. Here's what we thought.
2019-06-1533 minFavorite Things with MarkFavorite Things: Summer Movies Part 1An Episode So Epic, We Procrastinated a Whole Month to Record! An Episode So Well Planned, You'll Know We Were Pulling It Out of Our Butts. This June, Join us for a Podcast So Mediocre, It Had to Be About Summer Movies...
2019-06-0150 minFavorite Things with MarkFavorite Things: Star Wars- May the 4th be With You.Hey guys, this week we talk Star Wars in only 30 minutes. Seriously, last week took way too long. Hope you enjoy.
2019-05-0429 minFavorite Things with MarkFavorite Things: Avengers Endgame: SPOILER WE LOVED IT!In our longest episode ever, we talk Avengers Endgame with Full Spoilers!!!! Spoilers start around the 43 minute mark (an estimation, not exact). Spoiler: We loved it.
2019-04-271h 40Favorite Things with MarkFavorite Things Episode 7: Ice CreamI Scream! You Scream! We All Scream...wait why are we all screaming? You're inside. Stop screaming. We're just talking about ice cream. Calm down. SERIOUSLY! Stop screaming. Please...Thank you. We go nuts and whipped cream for ice cream in this episode. I hope you enjoy, but not too much.
2019-04-0600 minFavorite Things with MarkFavorite Things Episode 6: Star TrekMark continues to gush about his favorite nerdy things. Also: Stay Tuned at the end for an important announcement about the future of Favorite Things. We hope you enjoy.
2019-03-2338 minFavorite Things with MarkFavorite Things Episode 5: Musicals!Apologies up front for this one. Technical difficulties kept us from giving the episode we were hoping for. About half of Mandy's interview got dropped by the computer. However, we did get some good time with two of the most wonderful human beings to walk the planet, Bobby Brown and Mandy Moltz. I hope you enjoy.
2019-03-1835 minFavorite Things with MarkA Very Special RequestBetsy and I are raising funds to adopt a child. If you are able to give towards this, we would love your financial and prayer support. Thanks.
2019-03-1303 minFavorite Things with MarkFavorite Things Episode 4: Dragonball Z and Wrestling!?In an effort to alienate our listeners, Mark picks two of his most fringe interests to talk about...which leads him to a rant/sermon about enjoying the things you like. It was fun for us. I hope you enjoy.
2019-03-1043 minFavorite Things with MarkFavorite Things Episode 3: Pets!Originally the first part of a two-part episode, we decided to break this one out as its own episode to keep the running time down. I hope you enjoy our talk.
2019-03-0348 min
Favorite Things with MarkFavorite Things Episode 2: Rom-Coms and BatmanBetsy tells Mark why Rom-Coms are great! Mark talks way too long about Batman.
2019-02-251h 23
Favorite Things with MarkFavorite Things Episode 1: Baking and Video GamesOur first episode. Help! We don't know what we're doing! Mark interviews Betsy about Baking. Betsy then returns the favor, by asking Mark about his gaming. Hope you enjoy.
2019-02-1738 minFavorite Things with MarkComing SoonJoin us every week as Mark, his wife, and their occasional guest talk about their hobbies, interests, and loves.
2019-02-1100 min
The Marketing Book Podcast213 Marketing Rebellion by Mark SchaeferMarketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-rebellion-mark-schaefer MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered...
2019-02-0851 min
The Marketing Book Podcast150 The Tao of Twitter by Mark Schaefer"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer
2017-11-2445 min
The Marketing Book Podcast113 KNOWN by Mark Schaefer"KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer
2017-03-1043 minThe Marketing Book Podcast089 High-Profit Prospecting by Mark Hunter"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/high-profit-prospecting-mark-hunter
2016-09-2349 minThe Marketing Book Podcast040 The Content Revolution by Mark Masters"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters
2015-10-1628 minThe Marketing Book Podcast033 The Sales Acceleration Formula by Mark Roberge"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge
2015-08-2829 minThe Marketing Book Podcast017 The Content Code by Mark SchaeferThe Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer
2015-05-0833 minThe Marketing Book Podcast004 Social Media Explained by Mark SchaeferSocial Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/marketing-book-podcast-social-media-explained-mark-schaefer
2015-02-0627 min