Shows
Big Talk About Small BusinessEp. 29 - Financial Foresight for the Savvy Small Business OwnerUnlock the potential of cash value life insurance as a beacon of financial stability for small business owners. Join Mark Zweig in a conversation teeming with insights from Theresa Dilatush a trailblazing entrepreneur from Northwest Arkansas, and Mika McFadden, who has transitioned from a traditional financial advisor to a specialist in small business health insurance needs. Together, we dissect the misconceptions and uncover the true benefits of life insurance as a versatile asset for business and personal growth.This discussion transcends the average financial advice, weaving Theresa's personal narrative with pragmatic strategies that safeguard against market volatility...2024-01-311h 00
Dental Marketing MasteryDental Marketing Mastery #164: Art of Patient Reengagement with Samad SyedIn today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.2023-07-0122 min
Dental Marketing MasteryDental Marketing Mastery #163: Getting off The Hamster Wheel-Part 2The hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.2023-06-0522 min
Dental Marketing MasteryDental Marketing Mastery #162: Chat GPT and Dentistry Chat GPT and Dentistry: On this podcast Mark Dilatush and Rita Zamora update dentists and their teams on current social media strategies and how AI (artificial intelligence) will impact the process. Quick LinksGet Embed PlayerDownload Audio File 2023-05-0427 min
Dental Marketing MasteryDental Marketing Mastery #161: The Hamster WheelThe hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.2023-04-0527 min
Working Interferences Dental PodcastEpisode 216: AMA!!Our first AMA episode! Ask Me Anything was a loaded request, but worked out ok. Holly was sure to have wine in hand this time, so a bit unfiltered. Just how we like her.
Of course, we need to give shout outs to those that we love: Tara Hardin, Jana Gyurina-Bever, Bobbi Stanley, Seka Dobric, Silvara Winery, Otis Kenyon, Kontos Cellars, Uva Furem Wines, Mark Ryan Wines, Willows Lodge, Matthews Wine, Pondera Wine, Turtulia Wines, Papa Randy, Zak Allmand, Zach Meiners, Better Health, Phil Reddington, Dimitris Liolos, Katie Egan Barefoot, Izzy Mercado, Mark Dilatush, Evangaline Fee, Brittany Murp...2022-03-181h 04
Dental Marketing MasteryDental Marketing Mastery #155 - What's New at NPI in 2022?Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.2022-03-1419 min
Dental Marketing MasteryManaging Your Marketing Next Year Will Be DifferentAs we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your schedule for new patients 2021-09-3019 min
Dental Marketing MasteryAre Google Ads Overbought In Your Area?In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbought Learn some leading indicators which might signal an overbought situation What to do with your Google Ad campaign to keep from participating in an overbought situation 2021-09-0324 min
The Dear Doc Podcast™Mark Dilatush with New Patients Inc.Mark Dilatush with New Patients Inc.William Howard Horrocks started NPI in 1989, and we grew out of referral demand from dentist/clients. After publishing his first two best-selling dental marketing books, the company took off. Day to day, Howie creates and/or reviews every word of everything we do for our clients. He is The Dental Marketing Whisperer.New Patients Inc has been testing every conceivable variable in every promotional medium in the US and Canadian dental markets since 1989. We have also commissioned completely independent, professional, large-scale consumer research. We know what works and what...2021-08-2754 min
Dental Marketing MasteryGoogle Ad Training for Dentists!If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minutes of learning - 15 min of specific help. Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account 2021-08-1818 min
Dental Marketing MasteryDental Marketing Things To Consider When Ownership ChangesIn this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you through the transition 2021-08-0320 min
Dental Marketing MasteryGet High Tech for 169 bucksHowie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks 2021-07-0620 min
Get Hooked On The Most Next-Level Full Audiobook Today!Unlimited New Patients: Volume 3 by Howard "Howie" Horrocks, Mark Dilatush, Eddie FaceyPlease visithttps://thebookvoice.com/podcasts/2/audible/23115to listen full audiobooks.
Title: Unlimited New Patients: Volume 3
Author: Howard "Howie" Horrocks, Mark Dilatush, Eddie Facey
Narrator: Howie Horrocks
Format: mp3
Length: 8 hrs and 8 mins
Release date: 04-01-20
Ratings: 5 out of 5 stars, 2 ratings
Genres: Dentistry & Oral Health
Publisher's Summary:
We are pleased to offer dentists all over the world our latest book: Unlimited New Patients: Volume 3. This is the latest in our Unlimited New Patients series, and we think it’s the best. We’ve packed this audiobook with virtually everything we’ve learned over 28 years about attracting high-quality new patients into your d...2020-04-018h 08
Dental Marketing MasterySpecial Guest: Dr. Marv Berlin Discusses Increasing Case AcceptanceIn today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required. You might want to listen to this guy. His practice does 8 figures each year! If you would like to learn more about dental photography, Dr. Berlin will be hosting a free webinar on Tuesday, De...2019-11-2622 min
Dental Marketing MasteryThe next two surface composite going to send you over the edge?In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use. Podcast Highlights: In Search of Bigger Cases It’s About the Niches Passive and Aggressive Marketing Do Both 2019-08-2723 min
Dental Marketing MasteryCan Your Marketing Impact Admin Costs? Yes!In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?" Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose! Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate Results Will Cost You in the Long Run Hidden Costs Can Kill Profits Top Market Half Will Ignore You What Happens if Treatment Plan Acceptance Goes Down? Someone Has to Chase Them Down Yo...2019-08-0622 min
Dental Marketing MasteryLove Your Website AgainIn this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website. Podcast Highlights Love Your Website Again What to Own, What to Delegate Regular Maintenance and Upgrading Delegate Minutiae Knowing What You Get from Your Website Be the Dentist After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!2019-07-1122 min
Dental Marketing MasteryWhat if Fusion Marketing from npiClick?What is Fusion MarketingTM from npiClick? In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing. Podcast Highlights Fusion Dental MarketingTM Merging Digital Marketing with Traditional Marketing Reducing Advertising Waste While Increasing Impact Reaching the High Quality New Patient It's Never Just One Thing After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.2019-06-2221 min
Dental Marketing MasteryNew Patient Calls with Sandy Pardue & Dana SalisburyNew Patient Calls with Sandy Pardue & Dana Salisbury In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting. Some of the highlights of attending one of these seminars: How to effectively handle incoming calls that produce favorable results Essential verbal skills required to increase treatment acceptance How to retain more patients How to double your...2019-06-1120 min
Dental Marketing MasteryConnect the Dots – Fix Your OperationsThis podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price. Podcast Highlights: Scenario: start with a price deal and pre-appoint everyone, filling the schedule The illusion of security based on that full schedule The issue of what type of patients takes up all the appointments What happens to your growth when you reach overcapacity Two big problems this situation creates How to avoid this slippery slope How to reverse the slide if you’ve already started What ab...2018-10-1223 min
Dental Marketing MasteryHow to Get Implant Patients — Without Asking for Implant PatientsIn our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself. Podcast Highlights: Educating patients on the benefits of dental implants Using Google Adwords, Facebook, and direct mail to inform Understanding passive vs. aggressive marketing The challenges of online search engines for implant patients and price shopping Implementing alternate, less-costly search terms to reduce online advertising costs Tapping into the anger of denture patients who might be prime for dental implants The benefits of targeting by age Patients of re...2018-09-2824 min
Dental Marketing Mastery#117: Insurance Participation – Hopeless to HappyJoin Howie Horrocks and Mark Dilatush of New Patients, Inc., as they discuss dental insurance participation, the pros and cons, and how to make it work for your dental practice. Podcast Highlights: When insurance companies cut reimbursements, should you take it or leave it? Transitioning away from insurance dependence. Not feeling cornered or helpless—there is hope. How to fight back and take action. Finding patients who value you and your team more than an insurance plan. Using Membership Plans to ease the transition. How long does it take? Unifying and motivating your team for success. Prep...2018-09-1424 min
Dental Marketing Mastery#116: The Update to Unlimited New Patients, Volume 3This week, Howie Horrocks and Mark Dilatush discuss the upcoming update to their bestselling book, Unlimited New Patients, Volume 3. Podcast Highlights: Is Unlimited New Patients, Volume 3 still valuable? (Spoiler alert: YES!) How dentistry has evolved over the past several years Sneak peek at topics: The Business of Dentistry Data Tracking Websites Social Media Search Engine Marketing Reputation Management Online Scheduling Online Advertising Call Management Original book and update both free! 2018-09-0720 min
Dental Marketing Mastery#115: Planning Your Marketing for 2019This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year. Podcast Highlights: What questions to ask/answer Determining goals for growth What’s your current capacity? Taking stock of current marketing assets websites internal marketing positioning external marketing reviews online scheduling Prioritization What’s not working? What needs the most help? Budget allocation Online versus offline marketing The influence of your location Monitoring results 2018-08-3129 min
Dental Drills BitsMark Dilatush with NPI Guest StarsSandy Pardue and Mark Dilatush of New Patients Inc. discuss marketing your practice. 2017-01-1620 minDental Drills BitsMark Dilatush with NPI Guest StarsSandy Pardue and Mark Dilatush of New Patients Inc. discuss marketing your practice. 2017-01-1620 min
Start Your Dental PracticeHow To Market Your Dental Practice (The Smart Way)Having a successful dental practice comes down to one thing:
Keeping your dental chair filled.
Keep that chair filled week after week, year after year, and you’ll be profitable and have the opportunity to scale.
An important key to having steady clientele is marketing.
But the problem with many marketing strategies is that they are generic.
What works for a neighborhood restaurant may not work for a dentist.
That’s why you need someone who understands the dental world well enough to know how to measure the...2016-03-1152 min
The HDiQ PodcastEffective Promotion of DentistryHowie Horrocks & Mark Dilatush share a boatload of common misconceptions when it comes to properly and effectively promoting dentistry.1970-01-0100 min