Shows
Marketing Execution with Mark DonniganPart 2 - Category Design ScorecardMost companies compete in crowded markets using outdated playbooks. The Category Design Scorecard reveals why Tesla and Airbnb dominate while competitors struggle – they didn't just build better products, they created entirely new categories. This framework scores companies across five critical dimensions: market size, differentiation, mission clarity, data flywheel, and network effects.
The Marketing Execution Podcast breaks down the three strategic positions every tech company must choose: "be the winner" (compete on scale), "be the best" (compete on quality), or "be different" (create new categories). Tesla rejected gasoline entirely while traditional automakers optimized engines. Airbnb redefined travel as...2025-07-3033 min
The Tech Leader's PlaybookWhy Your Startup's Marketing Isn’t Working (And How to Fix It)In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Donnigan, a seasoned virtual CMO and go-to-market strategist known for helping post-Series A tech companies scale with precision. With a background in video technology, streaming, and category design, Mark brings decades of practical insights to the table on what it takes to move beyond initial traction and build a sustainable growth engine.Together, they explore why so many engineering-led startups struggle to scale their marketing, what founders get wrong about hiring, and why understanding the customer journey is non-negotiable. Mark...2025-07-1736 min
The CollabTalk PodcastEpisode 179 | Small Teams, Big Wins: How AI is Rewriting the Rules of Marketing with Mark DonniganFor this episode, I spoke with Mark Donnigan (@MarklDonnigan1), CMO and GTM Consultant for Growth Stage Marketing, providing a complete B2B marketing engine to growth stage companies, on how AI is helping small companies scale, outmaneuver, and outperform their larger competitors.
You can find more information about my guest on my blog at buckleyplanet.com/2025-07-0358 min
The Podcast Interview Marketing ShowExecution Is The Real Differentiator: Turning Knowledge Into Results with Mark DonniganHave you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that’s hard to ignore: knowledge isn’t power—execution is. Mark shares how, in a world overflowing with free information, it’s not the smartest or most informed who win, but those who consistently apply what they know. Together, Tom and Mark explore why execution isn’t just about ticking boxes; it’s about dis...2025-05-2844 min
Marketing Execution with Mark DonniganPart 1 - Category Design IntroductionForget competing in crowded markets. The Marketing Execution Podcast reveals how category design transforms business strategy by creating entirely new market spaces where you're the only player that matters. Learn how Southwest Airlines didn't just build a better airline—they invented budget air travel, and how Tesla isn't competing with car companies but redefining transportation itself.
Category design isn't just marketing—it's a comprehensive business strategy affecting everything from product development to pricing. In this episode, you will discover the power of focusing on "super consumers." These are customers obsessed with your solution. We also talk abou...2025-05-0223 min
Marketing Execution with Mark DonniganPart 1 - Category Design IntroductionForget competing in crowded markets. The Marketing Execution Podcast reveals how category design transforms business strategy by creating entirely new market spaces where you're the only player that matters. Learn how Southwest Airlines didn't just build a better airline—they invented budget air travel, and how Tesla isn't competing with car companies but redefining transportation itself.
Category design isn't just marketing—it's a comprehensive business strategy affecting everything from product development to pricing. In this episode, you will discover the power of focusing on "super consumers." These are customers obsessed with your solution. We also talk abou...2025-04-3000 min
Voices of VideoWhere's the CDN Market Heading? A Deep Dive with Mark de JongEver wondered what's happening behind the scenes when you stream your favorite show? The content delivery network (CDN) industry powers much of our digital experiences yet has operated in siloed isolation for decades. In this eye-opening conversation, Mark de Jong, Chairman of the CDN Alliance and industry veteran with 25 years in online video, pulls back the curtain on this crucial but often invisible infrastructure. Mark reveals how the CDN landscape is transforming into two distinct camps: "full-fledged" providers like Akamai that combine delivery with security and edge computing, and delivery-focused specialists like ...2025-04-241h 05
Voices of VideoAkamai's Connected Cloud: 90% Cost Reduction for Video ProcessingAkamai and NETINT have joined forces to create something revolutionary in cloud video processing. The partnership brings NETINT's Video Processing Units (VPUs) to Akamai's Connected Cloud, fundamentally changing the economics and performance of cloud-based video encoding. Sarah Walter, Product Manager at Akamai, reveals how their Connected Cloud has evolved beyond traditional CDN services to offer a complete compute continuum with three tiers: core, distributed, and edge. This architecture allows media customers to deploy infrastructure strategically, placing resource-intensive workloads in the core while positioning other components...2025-04-0330 min