Shows
Elevating Performance (HD Video)EP 14, Ch 5 – Embracing Risk and Authenticity: Lessons for Success with Marc RosenstockMarc Rosenstock delves into the importance of taking risks and being authentic in both personal and professional life. Marc details how embracing mistakes and learning from them can lead to greater success and adaptability in a rapidly changing world.
Key Topics
The value of taking risks and learning from mistakes in achieving success.
The importance of authenticity in personal and professional growth.
How the fast-paced technology landscape demands adaptability and continuous learning.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Embracing Risks and Authenticity
02:21 The Importance of Learning f...
2025-08-1903 minElevating Performance (HD Video)EP 14, Ch 4 – The Importance of AI in Partner Ecosystems with Marc RosenstockMarc Rosenstock discusses the integration of artificial intelligence (AI) within partner ecosystems, emphasizing the importance of understanding how partners utilize AI in their workflows. He highlights the need for businesses to adopt an AI First mindset, particularly in content creation and marketing strategies.
The discussion also touches on how small and medium-sized businesses can leverage AI tools to compete effectively in the market.
Key Topics
It's critical to understand how partners use AI.
Knowing the strengths and weaknesses of AI tools is essential.
AI is changing the landscape of content creation and SEO.
Businesses...
2025-08-1908 minElevating Performance (HD Video)EP 14, Ch 3 – Revolutionizing Marketing with AI: Efficiency and Innovation with Marc RosenstockMarc Rosenstock explores how AI is transforming marketing and production processes. Discover how AI tools are enhancing efficiency, reducing resource use, and improving the quality of marketing assets.
Key Topics
AI streamlines pre-production, production, and post-production processes, making them faster and more efficient.
The role of AI in media planning, creative development, and segmentation.
How AI helps marketers deliver greater value by optimizing resources and expanding asset creation.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 AI in Marketing: Transforming Functional Flows
02:09 Enhancing Creative Production with AI
02:57 AI's R...
2025-08-1904 minElevating Performance (HD Video)EP 14, Ch 2 – Navigating the AI Landscape in SMB Marketing with Marc RosenstockMarc Rosenstock discusses the transformative impact of artificial intelligence on marketing and business practices, particularly for small and medium-sized businesses (SMBs). He emphasizes the importance of adopting a 'permanent beta' mindset, where continuous learning and adaptation are crucial in the face of rapid technological advancements.
The discussion also highlights innovative applications of AI, such as real-time feedback systems in call centers, and the democratization of innovation, where ideas can emerge from unexpected sources.
Key Topics
Artificial intelligence is reshaping marketing strategies for SMBs.
A mindset of continuous learning is essential in today's fast-paced environment.
...
2025-08-1908 minElevating Performance (HD Video)EP 14, Ch 1 – AI in Marketing with Thought Leader Marc RosenstockIntroducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce.
Key Topics
Mark's journey from big data at Procter & Gamble to AI innovation in marketing.
The role of predictive analytics in crafting effective go-to-market strategies.
Insights into AI applications for small and medium-sized businesses.
Guest
Marc Rosenstock, President, Rosenstock Consulting
Chapters
00:00 Introduction to Mark Rosenstock and His Expertise
00:37 The Evolution of AI in Marketing Strategies
2025-08-1901 minElevating Performance (HD Video)EP 14, AI in Marketing: Transforming Strategies and Embracing Growth with Marc RosenstockMarc Rosenstock does a deep dive into AI-driven marketing and leadership. Discover how Marc, a visionary in big data and predictive analytics, details how AI is leveling the playing field for SMBs. He shares crucial insights into embedding AI into daily tasks, optimizing marketing workflows, and understanding AI-first partner ecosystems.
Learn why adopting an "AI-First" mindset is vital for future success. Plus, Marc offers powerful personal advice on embracing risk and authenticity to thrive amidst rapid change.
Key Topics
AI integration in marketing streamlines processes, making them more efficient and effective.
Embracing mistakes and l...
2025-08-1925 min
Elevating Performance (HD Video)EP 17, Ch 6 - Leadership Lessons from the Field with Verity CROMike DeLeonardis, a seasoned leader with 27 years of experience in managing large-scale teams. Mike shares his reflections on leadership, the importance of building a peer network, and the parallels between team sports and business success.
Key Topics
The value of peer networks in leadership roles.
Lessons learned from mistakes and the importance of a softer touch in management.
How team sports principles apply to enterprise selling and technology.
Guest
Michael DeLeonardis, Chief Revenue Officer, Industry Expert in AI and Automation
Verity
Chapters
00:00 Value of Building a Peer G...
2025-08-1803 min
Elevating Performance (HD Video)EP 17, Ch 5 - Harnessing AI for Sales Success with Verity CROIn this Chapter, Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. They explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership.
Key Topics
There's no right answer for the technology stack.
Focus on impactful technology for Go-to-Market.
...
2025-08-1805 minElevating Performance (HD Video)EP 17, Ch 4 - Maximizing ROI: The New Era of Warehouse Automation With Verity CROMike DeLeonardis discusses the challenges of introducing innovative technology in the market, particularly in the context of warehouse automation. They explore common objections related to ROI and business cases, emphasizing the shift towards higher ROI expectations.
The discussion also highlights the importance of understanding client needs through value selling and the role of client success in ensuring continuity and satisfaction post-integration.
Key Topics
The market is evolving towards higher ROI expectations.
Value engineering is crucial for overcoming objections.
Identifying pain points collaboratively with clients is key.
10-15X ROI is becoming the new standard...
2025-08-1706 min
Elevating Performance (HD Video)EP 17, Ch 3 - AI and Machine Learning: Revolutionizing Warehouse Management with Verity CROMike DeLeonardis, Chief Revenue Officer at Verity delves into the complexities of warehouse management, focusing on the integration of data systems, the accuracy of inventory records, and the role of AI in enhancing operational efficiency.
We discuss the challenges faced by warehouses, including data discrepancies and the impact of human error, while highlighting the potential of technology to streamline processes and improve accuracy.
Key Topics
Integration to existing systems is significant work effort.
80% of lost goods were never registered in the WMS.
The convergence of data is powerful.
AI assisted counting can achieve 90% accuracy.
...
2025-08-1706 min
Elevating Performance (HD Video)EP 17, Ch 2 - Elevating Warehouse Performance with AI and Drones with Verity CROMike DeLeonardis, Chief Revenue Officer of Verity, discusses the intersection of digital and physical worlds in warehousing through their intelligence platform. He explains how their technology, including autonomous drones, enhances inventory management and customer experience by providing real-time insights and predictive analytics.
The discussion also covers the focus on enterprise-level clients and the importance of data insights for operational efficiency across multiple warehouses.
Key Topics
Our solution sits at the intersection of the digital and physical world.
We're reducing order cancellations and driving a better customer experience.
Our drones form the foundation of our...
2025-08-1708 min
Elevating Performance (HD Video)EP 17, Ch 1 - Transforming Supply Chains with AI: Insights from Verity's CROIn this Chapter, we sit down with Mike DeLeonardis, Chief Revenue Officer of Verity, to explore the revolutionary impact of AI-powered inventory management solutions. Discover how Verity's technology is reshaping supply chain operations for some of the world's largest companies.
Key Topics
Mike DeLeonardisshares his journey and insights from over 25 years in the tech industry. Learn about Verity's fully autonomous AI solutions and their role in transforming logistics and manufacturing. Discussion on the future of intelligent automation and its impact on global supply chains.
Guest
Michael DeLeonardis, Chief Revenue Officer, Industry...
2025-08-1701 min
Elevating Performance (HD Video)EP 17, AI, Drones, and the Future of Warehousing with Verity's CRO Mike DeLeonardisMike details how Verity's cutting-edge, AI-powered autonomous drones are revolutionizing supply chains by creating "zero-error warehouses." He discusses how their system integrates both empirical and digital data to provide real-time insights, prevent costly errors, and achieve significant ROI well beyond traditional automation.
Learn how Mike, a three-time UiPath Global Partner of the Year, is building a high-performing sales team with a technology-driven, value-first approach and using a modern AI stack to enhance efficiency and scale. Finally, discover the invaluable career advice he shares for new leaders.
Key Topics
Insights from industry leaders on the...
2025-08-1429 min
Elevating Performance (HD Video)EP 12, Ch 5 – Building Stronger Communities and Future Leaders Through Coaching with Kevin PiketKevin Piket discusses the significance of community involvement, coaching youth, and the impact of mentorship. He shares personal experiences and insights on how giving back shapes individuals and communities, emphasizing the importance of teaching values and skills that extend beyond sports.
Key Topics
The importance of giving back to the community.
Coaching is not just about sports; it's about life lessons.
Youth development requires a focus on discipline and accountability.
Building relationships is key in both coaching and business.
Community involvement leads to personal fulfillment and growth.
Teaching young athletes the right way to play is...
2025-08-1109 minElevating Performance (HD Video)EP 12, Ch 4 – The Impact of Mentorship on Career Growth with Kevin PiketKevin Piket explores the significance of mentorship, the value of generational learning, and the importance of feedback in personal and professional growth. The discussion turns to how mentorship shapes careers, the reciprocal nature of learning between mentors and mentees, and the principles that guide effective personal development.
Key Topics
The importance of having good mentors throughout a career.
The value of listening and learning from others in the workplace.
Learning from younger mentees.
The importance of being open to feedback and learning from mistakes.
Feedback is a gift that should be embraced.
The importance of understanding...
2025-08-1106 minElevating Performance (HD Video)EP 12, Ch 3 – AI First: Transforming Selling Mindsets with Kevin PiketKevin Piket discusses the transformative impact of adopting an AI First mindset in business, particularly in sales. He highlights efficiency gained in the Sales and Customer Success journey through AI tools like Copilot, the importance of accountability in sales processes, and the critical role of CRM systems in managing customer relationships and sales pipelines.
The discussion emphasizes a proactive approach to utilizing technology for better business outcomes and the necessity of maintaining accurate records for effective sales management.
Key Topics
AI First is a mindset that organizations must adopt.
Copilot has significantly improved email...
2025-08-1106 minElevating Performance (HD Video)EP 12, Ch 2 – Building Sales Success Through Relationships with Kevin PiketKevin Piket, a sales leader in managed tech services, shares his insights on relationship-driven success. Discover how Kevin's go-giver mindset and strategic networking have propelled his career in the financial and manufacturing sectors.
Key Topics
The importance of relationship selling
The Go-Giver mindset has significantly influenced Kevin's approach to business.
Building a strong network is crucial for sales success.
Kevin attributes much of his success to the mentorship he received early in his career.
Team dynamics and collaboration are essential in modern sales processes.
Understanding client needs is more important than traditional sales tactics.
Sales conversations...
2025-08-1111 minElevating Performance (HD Video)EP 12, Ch 1 – Driving Growth and Empowerment with Sales Leader, Kevin PiketIntroducing Kevin Piket, Director of Business Development at Ascend Technologies. Learn of Kevin’s journey through various technology-based companies, highlighting his consistent high-impact growth and leadership roles. Discover his passion for mentoring students and empowering young entrepreneurs.
Key Topics
Dedication to community empowerment and education.
Insights into mentoring and leadership skills in sports.
Guest
Kevin Piket, Director Business Development, Ascend Technologies
Chapters
00:00 Introduction to Kevin Piket's Career Journey
00:36 Kevin's Commitment to Education and Community Engagement
About Elevator 321 and the College of Coaches
We’re about...
2025-08-1101 minElevating Performance (HD Video)EP 12, The Go-Giver's Guide to Sales Mastery & Lasting Impact with Kevin PiketKevin, a master of consistent, high-impact growth, discusses the importance of adopting an AI First mindset in business, the value of mentorship and giving back to the community, and the lessons learned from coaching youth sports. Kevin emphasizes the significance of building relationships and the Go-Giver mindset in achieving success.
Learn invaluable advice on mentorship, the power of curiosity, and why giving back through coaching creates an invaluable legacy.
Key Topics
Building an "AI First" mindset requires organizational change and collaboration, not just a technical approach.
Giving back to the community...
2025-08-1133 min
Elevating Performance (HD Video)EP 09, Ch 5 – Career Insights: Networking and Mentorship in Tech with Diana GibsonDiana Gibson shares her extensive experience in the tech industry, offering valuable insights on career growth, the importance of networking, and the need for continuous learning.
Diana emphasizes the significance of curiosity, mentorship, and humor in leadership, while also highlighting the benefits of intergenerational learning in the workplace.
Key Topics
Dream big and don't be afraid to try new things.
Be curious and learn something new every day.
Networking is crucial for career advancement.
Mentorship can go both ways; learn from younger generations.
Humor can create a more approachable atmosphere.
Listening is more important...
2025-08-0505 minElevating Performance (HD Video)EP 09, Ch 4 - Aligning for Success: Visionary Leadership and Strategic Acumen with Diana GibsonDiana Gibson discusses the intricacies of scaling operations and the importance of team structure in achieving successful delivery capabilities. The conversation delves into the critical role of customer success, emphasizing the need for alignment between sales, delivery, and support teams.
The discussion highlights the significance of understanding customer goals and the value of a customer-centric approach, particularly in emerging companies. Diana shares insights on best practices for instilling a customer-focused mentality within organizations and the challenges that come with it.
Key Topics
Scaling operations requires careful consideration of team structure.
Understanding the skills needed f...
2025-08-0506 minElevating Performance (HD Video)EP 09, Ch 3 - Embracing Change: The Key to Successful Integration and Customer Success with Diana GibsonDiana Gibson shares the critical role of change management in driving successful integration and scaling new capabilities. Learn how strategic Adoption and Change Management plans can lead to customer success and organizational growth.
Key Topics
The evolution of change management from a neglected aspect to a core component of business strategy.
Insights into the importance of leadership support and communication in Change Management.
How integrating Change Management with Project Management ensures successful adoption of new solutions.
The impact of change management on customer success and organizational alignment
Guest
Diana Gibson, Former Vice President...
2025-08-0504 minElevating Performance (HD Video)EP 09, Ch 2 - Scaling Strategies for Tech Driven Companies with Diana GibsonDiana Gibson shares her extensive experience in organizational growth and capability building, particularly in tech-driven companies like Microsoft. She discusses the various strategies organizations can adopt when scaling, including acquiring new capabilities, building them internally, or partnering with other organizations.
Diana emphasizes the importance of integration planning, change management, and ensuring customer satisfaction throughout these processes. She also highlights common pitfalls that can lead to failure, such as lack of leadership buy-in and neglecting the human aspect of integration.
Key Topics
Acquisitions often include integrating consulting and support services.
Building capabilities internally requires careful...
2025-08-0505 minElevating Performance (HD Video)EP 09, Ch 1 - Visionary Leadership and Strategic Acumen: A Conversation with Diana GibsonIntroducing Diana Gibson, a powerhouse who retired as Vice President of Customer Success at Microsoft in 2022. Discover Diana's incredible 17-year journey at Microsoft, where her visionary leadership steered nine different businesses and spearheaded global migrations for their largest customers.
Learn from her extensive experience scaling technology startups and leading international teams in Fortune 500 companies.
Key Topics
Diana's journey from international leadership roles in Fortune 500 companies to her impactful tenure at Microsoft.
The challenges and successes of migrating Office 365 and Azure payloads for major clients.
Insights into driving global program management and leading diverse teams.
2025-08-0501 minElevating Performance (HD Video)EP 09, From Microsoft VP to Scaling Success: Diana Gibson's Leadership PlaybookDiana Gibson, powerful former Vice President at Microsoft, explores the transformative power of networking and personal growth. Diana shares her journey from data entry to leading global divisions at Microsoft, emphasizing the importance of curiosity, mentorship, and building meaningful connections.
Discover the importance of strategic acquisitions, the role of change management, and the value of networking and mentorship in today's dynamic work environment.
Key Topics
The art of integrating new capabilities and the importance of strategic partnerships
How to effectively manage change and ensure alignment across teams
The significance of networking and learning from di...
2025-08-0522 min
Elevating Performance (HD Video)EP 11, Ch 6 – The Power of Questions in Leadership with Paul H. PearcePaul H. Pearce shares invaluable insights on leadership and career development, emphasizing the importance of asking the right questions, hard work, and preparation. He reflects on his early career experiences and the lessons learned that shaped his professional journey.
Mark Dronen adds his perspective, highlighting the significance of discipline and the pride that comes from hard work.
Key Topics
You don't need all of the answers, just better questions.
The best leaders create clarity, not noise.
Work harder than everyone else to build a strong foundation.
Be ready to dig in when it counts...
2025-08-0106 minElevating Performance (HD Video)EP 11, Ch 5 – Building Sales Resilience: Military Techniques for Sales Excellence with Paul H. PearcePaul H. Pearce discusses the parallels between military training and corporate sales, emphasizing the importance of discipline, repetition, and methodology in achieving sales excellence. He highlights the need for sales teams to practice and rehearse their techniques to build readiness and confidence.
The discussion also touches on the Forgetting Curve, illustrating how quickly information is forgotten and the necessity for leadership to reinforce training and methodologies to ensure retention and effectiveness in sales practices.
Key Topics
Discipline and repetition build readiness in sales.
Salespeople must rehearse techniques until they become second nature.
Methodologies in...
2025-08-0108 minElevating Performance (HD Video)EP 11, Ch 4 – Lead with Impact: Building Trust in Client Interactions with Paul H. PearcePaul H. Pearce discusses effective sales strategies, emphasizing the importance of engaging clients by presenting the most relevant information upfront. He details the concept of 'designing with the end in mind' and how this approach can transform sales demos into more engaging experiences.
The discussion also touches on overcoming objections in sales training and utilizing human psychology to enhance presentations, ultimately leading to better sales outcomes.
Key Topics
Bring the strongest thing up front to engage clients.
Design with the end in mind to build trust.
A great demo should hook the audience like...
2025-08-0105 minElevating Performance (HD Video)EP 11, Ch 3 – The AI-First Mindset in Sales with Paul H. PearcePaul H. Pearce discusses the transformative impact of AI on sales and coaching. He explores how AI accelerates processes, enhances insights, and demands a more strategic approach from leaders.
The discussion emphasizes the importance of an AI-First mindset, leveraging AI for pre-call planning, and of interactive communication in sales and the role of AI in providing real-time coaching and guidance utilizing data-driven insights to improve sales methodologies.
Key Topics
AI is accelerating sales processes and insights.
Leaders must adapt to AI's demands for strategy.
An AI-first approach is essential for modern business.
AI can...
2025-08-0107 min
Elevating Performance (HD Video)EP 14, Ch 5 – Embracing Risks and Authenticity with Marc Rosenstock
Marc Rosenstock offers invaluable advice on navigating your career: don’t be afraid to take risks! He highlights the importance of authenticity and how learning from mistakes is crucial for growth.”
Elevating Performance
Chapter Notes
Description:
In this episode, we explore the importance of taking risks and being authentic in your professional journey. Learn how embracing mistakes and learning from them can lead to success, and why authenticity is crucial in navigating the ever-evolving technology landscape.
Key Takeaways:
Taking risks and learning from mistakes are essential for growth and s...
2025-08-0103 minElevating PerformanceEP 14, Ch 5 – Embracing Risks and Authenticity with Marc RosenstockMarc Rosenstock offers invaluable advice on navigating your career: don’t be afraid to take risks! He highlights the importance of authenticity and how learning from mistakes is crucial for growth.”
Elevating Performance
Chapter Notes
Description:
In this episode, we explore the importance of taking risks and being authentic in your professional journey. Learn how embracing mistakes and learning from them can lead to success, and why authenticity is crucial in navigating the ever-evolving technology landscape.
Key Takeaways:
Taking risks and learning from mistakes are essential for growth and s...
2025-08-0103 minElevating Performance (HD Video)EP 14, Ch 4 – AI-First Partner Ecosystems & Marketing Strategies with Marc Rosenstock
Marc Rosenstock emphasizes understanding how partners are embedding AI into their tools and services. He and host Mark Dronen discuss the crucial need to recognize AI’s strengths and weaknesses within systems like CRM to avoid blind spots.”
Elevating Performance
Chapter Notes
Description: In this episode, we delve into how AI is reshaping marketing strategies, making them more efficient and effective. Discover the importance of understanding AI’s role in partner ecosystems, and learn how businesses can leverage AI to optimize CRM systems, content creation, and media planning.
Key Takeaways:
AI inte...
2025-08-0108 minElevating PerformanceEP 14, Ch 4 – AI-First Partner Ecosystems & Marketing Strategies with Marc RosenstockMarc Rosenstock emphasizes understanding how partners are embedding AI into their tools and services. He and host Mark Dronen discuss the crucial need to recognize AI’s strengths and weaknesses within systems like CRM to avoid blind spots.”
Elevating Performance
Chapter Notes
Description: In this episode, we delve into how AI is reshaping marketing strategies, making them more efficient and effective. Discover the importance of understanding AI’s role in partner ecosystems, and learn how businesses can leverage AI to optimize CRM systems, content creation, and media planning.
Key Takeaways:
AI inte...
2025-08-0108 minElevating PerformanceEP 14, Ch 3 – AI in Marketing: Transforming Functional Flows with Marc RosenstockMarc Rosenstock, delves into how AI is transforming specific marketing functions. He uses creative production—from video shoots to post-production—as a prime example, illustrating how AI streamlines workflows, improves efficiency, and enhances quality.”
Elevating Performance
Chapter Notes
Description: In this episode, we explore how AI is revolutionizing marketing strategies, making them more efficient and effective. Discover practical applications of AI in creative production, customer interaction, and strategic planning, and learn how businesses can leverage AI to gain a competitive edge.
Key Takeaways:
AI streamlines creative production, reducing time and resourc...
2025-08-0104 minElevating Performance (HD Video)EP 14, Ch 3 – AI in Marketing: Transforming Functional Flows with Marc Rosenstock
Marc Rosenstock, delves into how AI is transforming specific marketing functions. He uses creative production—from video shoots to post-production—as a prime example, illustrating how AI streamlines workflows, improves efficiency, and enhances quality.”
Elevating Performance
Chapter Notes
Description: In this episode, we explore how AI is revolutionizing marketing strategies, making them more efficient and effective. Discover practical applications of AI in creative production, customer interaction, and strategic planning, and learn how businesses can leverage AI to gain a competitive edge.
Key Takeaways:
AI streamlines creative production, reducing time and resourc...
2025-08-0104 minElevating PerformanceEP 14, Ch 2 – Marketers & AI: Leveling the Playing Field with Marc RosenstockMarc Rosenstock dives into the crucial mindset for marketers in the age of AI, especially for SMBs. Marc reveals three key areas where AI is leveling the playing field: gaining experience with daily AI tasks, embedding AI into specific marketing workflows, and understanding how partners leverage AI.”
Elevating Performance
Chapter Notes
Description: Join us as we explore how AI is revolutionizing marketing strategies, making them more efficient and effective. Discover practical applications of AI in creative production, customer interaction, and strategic planning, and learn how businesses can leverage AI to gain a competitive edge....
2025-08-0108 minElevating Performance (HD Video)EP 14, Ch 2 – Marketers & AI: Leveling the Playing Field with Marc Rosenstock
Marc Rosenstock dives into the crucial mindset for marketers in the age of AI, especially for SMBs. Marc reveals three key areas where AI is leveling the playing field: gaining experience with daily AI tasks, embedding AI into specific marketing workflows, and understanding how partners leverage AI.”
Elevating Performance
Chapter Notes
Description: Join us as we explore how AI is revolutionizing marketing strategies, making them more efficient and effective. Discover practical applications of AI in creative production, customer interaction, and strategic planning, and learn how businesses can leverage AI to gain a competitive edge....
2025-08-0108 minElevating Performance (HD Video)EP 14, Ch 1 – Meet Marc Rosenstock, President, Rosenstock Consulting
Introducing Marc Rosenstock, a leading AI thought leader specializing in marketing, sales, and go-to-market strategies for middle-market brands. Discover how Marc pioneered big data and predictive analytics at giants like Procter & Gamble and Kimberly-Clark. Learn how he became an early adopter of AI in commerce, now advising SMB marketers on its effective use.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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2025-08-0101 minElevating PerformanceEP 14, Ch 1 – Meet Marc Rosenstock, President, Rosenstock ConsultingIntroducing Marc Rosenstock, a leading AI thought leader specializing in marketing, sales, and go-to-market strategies for middle-market brands. Discover how Marc pioneered big data and predictive analytics at giants like Procter & Gamble and Kimberly-Clark. Learn how he became an early adopter of AI in commerce, now advising SMB marketers on its effective use.”
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Subscribe wherever you listen to your favorite Podcasts.
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
...
2025-08-0101 minElevating Performance (HD Video)EP 11, Ch 2 – The Art of Buyer-Centric Sales Presentations with Paul H. PearcePaul H. Pearce, shares insights from his 20-year experience inleading global SaaS sales teams. He emphasizes the importance of shifting from feature-focused presentations to buyer-centric conversations, highlighting that clarity and understanding the buyer's needs are crucial for successful demos.
Paul discusses the psychological aspects of sales presentations, advocating for a structure that prioritizes the customer's time and attention. He also addresses the changing dynamics of buyer behavior and the need for salespeople to become trusted advisors rather than just vendors.
Key Topics
Great Demo! teaches better discovery for more effective demos.
Winning teams focus...
2025-08-0105 minElevating Performance (HD Video)EP 11, Ch 1 – Mastering SaaS Sales with Paul H. PearceJoin us as we dive into the world of SaaS sales with Paul H. Pearce, President of the Americas for Great Demo and a member of the College of Coaches. Paul is a recognized leader in SaaS discovery and demo methodologies.
With an MBA from Eastern Illinois University and distinguished service in the Illinois Air National Guard, Paul has led global sales teams in SaaS organizations. He now coaches’ sales organizations worldwide, emphasizing effective discovery techniques. An avid outdoorsman, Paul resides in South Dakota.
Key Topics
Discovery and demo methodologies for SaaS Sales leadership and...
2025-08-0101 minElevating Performance (HD Video)EP 11, Modern Sales Mastery – Insights on Selling Smarter in the AI Era with Paul H. PearcePaul H. Pearce, President Americas for Great Demo! discusses the evolving landscape of sales presentations, emphasizing the importance of engaging clients with impactful content right from the start. Paul details how AI is transforming sales methodologies, enhancing discovery processes, and providing real-time insights.
Drawing parallels between military training and sales practices, they highlight the significance of discipline, clarity, and effective communication in achieving sales success. The discussion also touches on the need for sales professionals to adapt to changing buyer behaviors and leverage AI to become trusted advisors rather than mere vendors.
Key Topics
...
2025-08-0133 min
Elevating PerformanceEP 12, Ch 5 – The Impact of Giving Back and Coaching with Kevin PiketKevin Piket, a highly accomplished professional and dedicated family man, shares his profound philosophy on volunteering and community involvement. He emphasizes how giving back, especially to youth through coaching and school programs, has been deeply ingrained since childhood and brings immense personal satisfaction.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com
630.225.9585
...
2025-07-1705 minElevating Performance (HD Video)EP 12, Ch 5 – The Impact of Giving Back and Coaching with Kevin Piket
Kevin Piket, a highly accomplished professional and dedicated family man, shares his profound philosophy on volunteering and community involvement. He emphasizes how giving back, especially to youth through coaching and school programs, has been deeply ingrained since childhood and brings immense personal satisfaction.”
linkedin
Subscribe
Subscribe wherever you listen to your favorite Podcasts.
Subscribe
About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com
630.225.9585
ww...
2025-07-1705 minElevating PerformanceEP 12, Ch 4 – The Power of Mentorship and Curiosity in Sales with Kevin PiketKevin Piket shares invaluable advice for aspiring sales professionals. He emphasizes the critical importance of in-person learning and mentorship, highlighting how pairing junior talent with seasoned veterans fosters significant growth.”
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Subscribe wherever you listen to your favorite Podcasts.
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com
630.225.9585
www.Elevator321.com
Affiliations
Illinois Small Business Center (SBDC...
2025-07-1704 minElevating Performance (HD Video)EP 12, Ch 4 – The Power of Mentorship and Curiosity in Sales with Kevin Piket
Kevin Piket shares invaluable advice for aspiring sales professionals. He emphasizes the critical importance of in-person learning and mentorship, highlighting how pairing junior talent with seasoned veterans fosters significant growth.”
linkedin
Subscribe
Subscribe wherever you listen to your favorite Podcasts.
Subscribe
About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com
630.225.9585
www.Elevator321.com
Affiliations
Illinois Small Business Center (SBDC...
2025-07-1704 minElevating PerformanceEP 12, Ch 3 – AI in Sales with Kevin PiketSales expert Kevin Piket demystifies the role of AI in sales. Kevin, known for his remarkable sales consistency, shares how Microsoft Copilot significantly boost his productivity, detailing his specific process for linking Copilot with SharePoint and Salesforce for seamless integration.”
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Subscribe wherever you listen to your favorite Podcasts.
Subscribe
About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com
630.225.9585
www.Elevator321.com
2025-07-1704 minElevating Performance (HD Video)EP 12, Ch 3 – AI in Sales with Kevin Piket
Sales expert Kevin Piket demystifies the role of AI in sales. Kevin, known for his remarkable sales consistency, shares how Microsoft Copilot significantly boost his productivity, detailing his specific process for linking Copilot with SharePoint and Salesforce for seamless integration.”
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Subscribe wherever you listen to your favorite Podcasts.
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About Elevator 321 LLC
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2025-07-1704 minElevating PerformanceEP 12, Ch 2 – The Go-Giver Sales Approach with Kevin PiketKevin Piket, Director of Sales at Ascend Technologies, pulls back the curtain on his incredible 55-month sales streak. Kevin breaks down his three essential principles for consistent success and shares how embracing a “Go-Giver” philosophy can genuinely transform your business relationships.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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Contact
Elevate@Elevator321.com
630.225.9585
www.Elevator32...
2025-07-1706 minElevating Performance (HD Video)EP 12, Ch 2 – The Go-Giver Sales Approach with Kevin Piket
Kevin Piket, Director of Sales at Ascend Technologies, pulls back the curtain on his incredible 55-month sales streak. Kevin breaks down his three essential principles for consistent success and shares how embracing a “Go-Giver” philosophy can genuinely transform your business relationships.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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Contact
Elevate@Elevator321.com
630.225.9585
www.Elevator32...
2025-07-1706 minElevating PerformanceEP 12, Ch 1 – Meet Kevin Piket, Director Ascend TechnologiesIntroducing Kevin Piket, a Director at Ascend Technologies and a true master of consistent, high-impact growth in the tech world. Beyond his impressive professional achievements, Kevin is also an adjunct professor at Aurora University and deeply committed to community engagement. He’s passionate about mentoring students, fostering young entrepreneurs, and teaching leadership through sports.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Il...
2025-07-1701 minElevating Performance (HD Video)EP 12, Ch 1 – Meet Kevin Piket, Director Ascend Technologies
Introducing Kevin Piket, a Director at Ascend Technologies and a true master of consistent, high-impact growth in the tech world. Beyond his impressive professional achievements, Kevin is also an adjunct professor at Aurora University and deeply committed to community engagement. He’s passionate about mentoring students, fostering young entrepreneurs, and teaching leadership through sports.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Il...
2025-07-1701 min
Elevating PerformanceEP 11, Chapter 5 - Military Training & Sales Readiness with Paul H. Pearce
Paul H. Pearce draws powerful parallels between military training excellence and effective sales development. He and host Mark Dronen discuss the importance of hands-on, real-time coaching and constant repetition to combat the “forgetting curve” in sales skills. Paul emphasizes the need for consistent reinforcement from leadership to embed new methodologies, ensuring teams make mistakes internally, not in front of customers, to secure more wins.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartere...
2025-07-0203 minElevating Performance (HD Video)EP 11, Ch 5 – Military Training & Sales Readiness with Paul H. PearcePaul H. Pearce draws powerful parallels between military training excellence and effective sales development. He and host Mark Dronen discuss the importance of hands-on, real-time coaching and constant repetition to combat the "forgetting curve" in sales skills. Paul emphasizes the need for consistent reinforcement from leadership to embed new methodologies, ensuring teams make mistakes internally, not in front of customers, to secure more wins."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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2025-07-0203 minElevating PerformanceEP 11, Chapter 4 - The Art of Knowing When to Stop Talking with Paul H. Pearce
Paul H. Pearce and host Mark Dronen explore the timeless wisdom of “beginning with the end in mind” for sales pitches. Paul reveals a critical insight: knowing when to stop talking is paramount. He shares a subtle, in-meeting signal his team uses to indicate when it’s time to move on from a lengthy explanation. Mark recounts a humorous story involving a Mont Blanc pen that served a similar purpose in interviews.
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2025-07-0103 minElevating Performance (HD Video)EP 11, Ch 4 – The Art of Knowing When to Stop Talking with Paul H. PearcePaul H. Pearce and host Mark Dronen explore the timeless wisdom of "beginning with the end in mind" for sales pitches. Paul reveals a critical insight: knowing when to stop talking is paramount. He shares a subtle, in-meeting signal his team uses to indicate when it's time to move on from a lengthy explanation. Mark recounts a humorous story involving a Mont Blanc pen that served a similar purpose in interviews.
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen...
2025-07-0103 minElevating PerformanceEP 11, Chapter 3 - AI's Impact on Sales Performance & Coaching with Paul H. Pearce
Paul H. Pearce discusses how AI is revolutionizing sales evaluation. He explains that AI has shifted the focus from measuring effort (like call volume) to truly measuring impact and influence through analysis of call recordings, talk ratios, and tone. Paul shares a fascinating insight: deals with uninterrupted pitches longer than 76 seconds often fail, underscoring AI’s ability to reveal “lazy thinking” and drive more data-driven coaching.”
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We’re about moving the needle for leaders of tech-driven business. We’re headqu...
2025-07-0104 minElevating Performance (HD Video)EP 11, Ch 3 – AI’s Impact on Sales Performance & Coaching with Paul H. PearcePaul H. Pearce discusses how AI is revolutionizing sales evaluation. He explains that AI has shifted the focus from measuring effort (like call volume) to truly measuring impact and influence through analysis of call recordings, talk ratios, and tone. Paul shares a fascinating insight: deals with uninterrupted pitches longer than 76 seconds often fail, underscoring AI's ability to reveal "lazy thinking" and drive more data-driven coaching."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contac...
2025-07-0104 minElevating PerformanceEP 11, Chapter 2 - Clarity Over Complexity: Revolutionizing SaaS Demos with Paul H. Pearce
Paul Pearce shares his core philosophy: “Clarity beats complexity.” He explains the transformative “do the last thing first” approach to SaaS demos, similar to how movies reveal the exciting climax upfront. Paul highlights how this methodology, starting with the end result, earns trust, boosts engagement, and ultimately leads to faster deals and stronger customer partnerships.”
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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2025-07-0104 minElevating Performance (HD Video)EP 11, Ch 2 – Clarity Over Complexity: Revolutionizing SaaS Demos with Paul H. PearcePaul Pearce shares his core philosophy: "Clarity beats complexity." He explains the transformative "do the last thing first" approach to SaaS demos, similar to how movies reveal the exciting climax upfront. Paul highlights how this methodology, starting with the end result, earns trust, boosts engagement, and ultimately leads to faster deals and stronger customer partnerships."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center...
2025-07-0104 minElevating PerformanceEP 11, Ch 1 - Meet Paul H. Pearce, SaaS Demo Expert and President Americas, Grete Demo!
Introducing Paul H. Pearce, President of the Americas for Great Demo! Discover why Paul is recognized as one of the world’s leading experts in discovery and demo methodologies for SaaS solutions. Learn about his distinguished career, including his service in the Air National Guard and leadership roles in global SaaS organizations, where he specialized in business development and strategic alliances.”
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illi...
2025-07-0101 minElevating Performance (HD Video)EP 11, Ch 1 – Meet Paul H. Pearce, SaaS Demo Expert and President Americas, Great Demo!Introducing Paul H. Pearce, President of the Americas for Great Demo! Discover why Paul is recognized as one of the world's leading experts in discovery and demo methodologies for SaaS solutions. Learn about his distinguished career, including his service in the Air National Guard and leadership roles in global SaaS organizations, where he specialized in business development and strategic alliances."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Ele...
2025-07-0101 min
Founders FutureBeyond Coaching: How Elevator 321 Prepares Startups for VC ScrutinyIn this episode of Founders Future, with host Mishal Saeed, we sit down with Mark Dronen, President and Founder of Elevator 321, a leadership development firm specializing in scaling tech-driven businesses. With over 40 years of entrepreneurial experience, Mark shares his journey from founding product and service companies to launching Elevator 321’s unique "Leadership Development as a Service" (LDaaS) model. He dives into how his firm helps founders and emerging leaders—particularly those backed by venture capital or private equity—navigate growth challenges, refine sales strategies, and build resilient leadership frameworks.Mark also discusses the power of The College of Coa...
2025-06-2345 min
Elevating Performance (HD Video)EP 7, Ch 4 – Sports, Leadership, and Lifelong Learning with Laura LongcoreLaura Longcore, a former Division I athlete and Microsoft VP, shares profound insights into how her sporting life shaped her leadership philosophy. She and host Mark Dronen explore the powerful parallels between individual and team performance in athletics and business. Laura also offers critical advice to her younger self: embrace lifelong learning and take more risks to continuously grow."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elev...
2025-06-1707 minElevating PerformanceEP 7, Ch 4 - Sports, Leadership, and Lifelong Learning with Laura Longcore
Laura Longcore, a former Division I athlete and Microsoft VP, shares profound insights into how her sporting life shaped her leadership philosophy. She and host Mark Dronen explore the powerful parallels between individual and team performance in athletics and business. Laura also offers critical advice to her younger self: embrace lifelong learning and take more risks to continuously grow.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We sho...
2025-06-1707 minElevating Performance (HD Video)EP 7, Ch 3 – AI, Critical Thinking & Future Workforce Skills with Laura LongcoreLaura Longcore offers profound insights into AI's transformative impact on the workforce. She and host Mark Dronen discuss the core skills essential for future leaders, including heightened curiosity, critical thinking, and iterative problem-solving. Laura emphasizes that while AI brings new tools, foundational leadership principles and a focus on business outcomes remain paramount."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen...
2025-06-1705 minElevating PerformanceEP 7, Ch 3 - AI, Critical Thinking & Future Workforce Skills with Laura Longcore
Laura Longcore offers profound insights into AI’s transformative impact on the workforce. She and host Mark Dronen discuss the core skills essential for future leaders, including heightened curiosity, critical thinking, and iterative problem-solving. Laura emphasizes that while AI brings new tools, foundational leadership principles and a focus on business outcomes remain paramount.”
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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...
2025-06-1705 minElevating PerformanceEP 7, Ch 2 - AI Adoption & Peer Learning with Laura Longcore
Laura Longcore discusses a highly effective strategy for AI adoption within large organizations. Discover how Microsoft empowered its 60,000 employees to embrace AI by fostering peer-to-peer sharing of practical use cases. Laura and host Mark Dronen explore how both leadership modeling and internal collaboration create a powerful chain of learning that ultimately benefits customers.”
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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...
2025-06-1703 minElevating Performance (HD Video)EP 7, Ch 2 – AI Adoption & Peer Learning with Laura LongcoreLaura Longcore discusses a highly effective strategy for AI adoption within large organizations. Discover how Microsoft empowered its 60,000 employees to embrace AI by fostering peer-to-peer sharing of practical use cases. Laura and host Mark Dronen explore how both leadership modeling and internal collaboration create a powerful chain of learning that ultimately benefits customers."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Gl...
2025-06-1703 minElevating Performance (HD Video)EP 07, Ch 1 – Meet Laura Longcore, Former Vice President, MicrosoftWelcome Laura Longcore, who recently retired after a remarkable 25-year career at Microsoft. Laura shares how her experience as a Division I diver and four-year team captain profoundly shaped her views on leadership.Discover her journey through diverse leadership roles at Microsoft, including her impactful work in Data and AI, and how she revolutionized employee skilling for over 60,000 individuals."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elev...
2025-06-1601 minElevating PerformanceEP 07, Ch 1 - Meet Laura Longcore, Former Vice President, Microsoft
Welcome Laura Longcore, who recently retired after a remarkable 25-year career at Microsoft. Laura shares how her experience as a Division I diver and four-year team captain profoundly shaped her views on leadership.
Discover her journey through diverse leadership roles at Microsoft, including her impactful work in Data and AI, and how she revolutionized employee skilling for over 60,000 individuals.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn...
2025-06-1601 min
Elevating Performance (HD Video)EP 4, Ch 4 – The Roar of the Crowd & Supply Chain Lessons with Host, Mark A. DronenHost Mark A. Dronen relives the incredible moment his "Grill N Chill" brand was chanted by thousands during a ceremonial lap before a NASCAR race. Mark also shares a crucial, hard-learned lesson about managing supply chains and the pitfalls of misjudging demand."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen Ellyn
2025-06-1603 minElevating Performance (HD Video)EP 4, Ch 3 – Creative Marketing & The Velocity Girls with host, Mark A. DronenHost Mark A. Dronen dives into the surprising success of his "Grill N Chill" product's NASCAR activation. He recounts the memorable—and budget-friendly—contribution of the "Velocity Girls," a professional cheerleading team.Discover how this unique, grassroots approach to product demonstration and customer engagement in RV lots outshined more expensive tactics. Mark shares invaluable lessons on scaling disruption creatively and connecting with customers in unexpected ways."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Co...
2025-06-1602 minElevating Performance (HD Video)EP 4, Ch 2 – From Indy 500 Royalty to NASCAR Deals with host, Mark A. DronenHost Mark A. Dronen recounts a surreal experience at the Indy 500, where his "Grill N Chill" product caught the attention of racing legends Rick Mears, Al Unser and Mario Andretti. This led to an unexpected partnership with the France family and NASCAR, culminating in a naming rights deal at Michigan International Speedway."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen...
2025-06-1601 minElevating Performance (HD Video)EP 4, Ch 1 – The Wild Ride of Grill n Chill Racing with host, Mark A. DronenHost Mark A. Dronen shares a fascinating true story, beginning with an NBC Today Show appearance that led to an invite to the Indy 500. Discover how Mark collaborated with Indy 500 champs and ventured into NASCAR tailgating with his innovative 'Grill N Chill'."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen Ellyn
2025-06-1602 min
Elevating PerformanceEP 4, Ch 4 - The Roar of the Crowd & Supply Chain Lessons with Host, Mark A. Dronen
Host Mark A. Dronen relives the incredible moment his “Grill N Chill” brand was chanted by thousands during a ceremonial lap before a NASCAR race. Mark also shares a crucial, hard-learned lesson about managing supply chains and the pitfalls of misjudging demand.”
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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Contact
Elevate@Elevator321.com630.225.9585www.Elevato...
2025-06-1603 min
Elevating PerformanceWhat I Learned in Auto Racing, Chapter 3
This Chapter visits the least expensive part of this story, a $500 expense for a troupe of professional cheerleaders known as the Velocity Girls. They turned out to be our best investment by far, teaching valuable lessons in how to scale a business, getting creative in activation work and the power of connecting with customers.” Mark Dronen, Founder, Elevator 321
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should...
2025-06-1602 minElevating PerformanceWhat I Learned in Auto Racing, Chapter 2
This Chapter lands me in a suite during the time trials at the Indy 500. I was sitting literally at a card table, chatting with three new friends. Rick was on my left, Al was directly in front of me and to my right was a champ named Mario. Total royalty, all any former Indy champs and they were discussing how to bring our product the Grill N Chill to the racing market.” Mark Dronen, Founder, Elevator 321
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2025-06-1601 minElevating PerformanceWhat I Learned in Auto Racing, Chapter 1
This Chapter takes us from Rockefeller Plaza, where I was on NBC today doing a segment for our new product, which lead to an invite to the Indy 500, where I ended up collaborating with three former Indy 500 champs.” Mark Dronen, Founder, Elevator 321
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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Elevate@Elevator321.com630.225.9585www.Ele...
2025-06-1602 minElevating Performance (HD Video)EP 4, Ch 1 thru 4 – Get Ready for The Wild Ride of Grill n Chill Racing with host, Mark A. DronenJoin host Mark A. Dronen for an incredible true story that began on NBC's Today Show and landed him at the Indy 500! Discover how his innovative "Grill N Chill" product led to collaborations with racing legends like Al Unser and Mario Andretti, and a surprising partnership with NASCAR."
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen...
2025-06-0410 min
Elevating Performance (HD Video)EP 3, The Genesis of the College of CoachesIn today's tech-driven markets, theory is no substitute for experience. What Elevator 321 is doing – bridging the gap between leadership and sales with seasoned tech executives – is precisely what middle market companies need. They're providing actionable guidance, not just abstract concepts. This is how real growth happens." David Carlquist, former VP of Worldwide Channels, IBM Systems and Technology Group
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffili...
2025-06-0405 min
Elevating Performance (HD Video)EP 2, The College of Coaches: A New Era in Leadership Development with Mark A. DronenThe College of Coaches addresses a critical gap in the leadership development landscape, says Diana Gibson, former Microsoft Vice President of Customer Success. Organizations need coaches who understand their specific challenges and can deliver practical strategies for performance improvement.
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About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
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ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen Ellyn
2025-06-0404 min
Elevating Performance (HD Video)EP 1, Unveiling Elevator 321: A New Era for Tech GrowthJoin Elevating Performance host Mark A. Dronen, founder of Elevator 321, for an exciting episode introducing his innovative new venture! Mark shares how Elevator 321, founded in 2024, addresses a critical challenge for scaling tech-driven businesses: bridging the gap between leadership and sales. Discover their unique Leadership Development as a Service (LDaaS) model, offering on-demand executive coaching, and how their Sales Effectiveness Services leverage AI to drive powerful outcomes for lower mid-market firms."
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We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn...
2025-06-0302 minElevating PerformanceWhat I Learned in Auto Racing
It’s easy to get caught up in the action of the day and not take the time to have your ideas challenged. My advise is to run your biggest ideas by others – you’ll end up making better decisions.” Mark Dronen, Founder, Elevator 321
About Elevator 321 LLC
We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk.
Contact Us
Contact
Elevate@Elevator321.com630.225.9585www.Elevator321.com
Affiliations
Illinois Small Business Center (SBDC) in Glen Ellyn
...
2025-06-0310 min
Elevating Performance (HD Video)EP 04, Racing Legends and Marketing Magic with Mark A. DronenIn this episode, Mark Dronen shares his journey from technology entrepreneurship to the world of auto racing and tailgating. He discusses the creation of his innovation agency and the launch of the Grill N Chill product, which gained significant media attention and led to collaborations with racing legends. Mark reflects on the importance of effective promotion, supply chain management, and the lessons learned from engaging with customers during his NASCAR experience.
Key Topics
Collaboration with Indy 500 champions opened new marketing avenues
Cost effective promotion can significantly enhance brand visibility
Engaging customers directly can lead to memorable...
2025-05-2010 min
Elevating PerformanceWhat I Learned in Auto RacingI fun story recalling our Founders time in auto racing. From doing a product demonstration on NBC Today, getting invited to a VIP suite at the Indy 500 Time Trials, collaborating with 3 former Indy 500 Champions, and those 3 leading us to NASCAR, USA Tailgating and along the way, a $500 lesson from a troupe of cheerleaders who taught valuable lessons in scaling product innovation, managing top-of-the-funnel activities and balancing supply chains.
2025-05-1510 min
Elevating Performance (HD Video)EP 03, The College of Coaches Launches: A New Era in Leadership DevelopmentJoin Mark A. Dronen as he explores the shift from traditional leadership training to a dynamic, real-time coaching model. Discover how the College of Coaches is enhancing leadership and sales effectiveness in tech-driven businesses.
Key Highlights
Transition from traditional boot camps to real-time leadership development.
Introduction to the College of Coaches, a community of executive coaches and industry leaders.
The critical connection between leadership and sales in tech-driven businesses.
Roles within the College: Fellows, Executive Coaches, and Adjunct Coaches.
The digital marketplace and network of the College of Coaches.
Opportunities for collaboration and thought leadership.
...
2025-05-1304 min
Elevating Performance (HD Video)EP 02, The Genesis of the College of Coaches with Mark A. DronenIn this episode, Mark Dronen shares the amusing and insightful journey that led to the creation of the College of Coaches. Inspired by a classic Steve Martin comedy, Mark explores the growing need for experienced technology executives and the unique challenges faced by entrepreneurs today. Discover the five key insights that shaped this innovative coaching network.
Key Points
Inspiration from Steve Martin's "My Blue Heaven"
The demand for experienced tech executives in today's market
Fragmented $14 billion executive coaching market
The power of collaboration in executive coaching
Maintaining professional networks post-retirement
Guest
Mark A...
2025-05-0604 min
Elevating Performance (HD Video)EP 01, Unveiling Elevator 321: A New Era for Tech Growth with Mark A. DronenJoin Mark Dronen as he introduces Elevator 321 and the College of Coaches. Discover how they help tech-driven businesses scale by bridging the gap between leadership and sales. Learn about Leadership Development as a Service (LDAS) and Sales Effectiveness Services, and how AI is used to enhance selling outcomes.
Key Topics:
Leadership Development as a Service (LDAS) Sales Effectiveness Services, AI in sales strategy and technology Insights from the College of Coaches
Guest
Mark A. Dronen, Founder of Elevator 321
Chapters
00:00 Introduction to Elevator 321 and College of Coaches
00:52...
2025-04-2802 min
2025-04-0204 min
2025-04-0201 min
Elevating PerformanceElevator 321 Launches!Elevator 321 founder and the Dean of the College of Coaches talks about the company launch and the road ahead.
2025-03-2202 min
2024-11-1029 min