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Mark Dronen
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Elevating Performance (HD)
Verity artifacts update as of 9.19.2025 from Mark Dronen, Elevator 321
After the original edits were complete to Mike's podcast Episode, an opportunity struck me - his content could be repurposed in a way that Elevator 321 hadn't considered. The Elevator 321 interests have been to build an Episode catalog to support our Executive Coaching practice - a way to establish thought leadership as part of a larger premium subscription strategy. The opportunity I saw with Mike's content was to re-purpose it to directly support Verity. We've built syndication abilities to push content to 25+ podcast platforms - the key behind this is with each .mp3 or .mp4 we publish, there are supporting artifacts that a...
2025-11-03
09 min
Elevating Performance (HD)
Embracing the AI Revolution: Leadership in the Digital Age (EP 19, Ch 2)
In this conversation, Mark Dronen and Laura Longcore discuss the rapid evolution of AI technology and its implications for leadership and business practices. They emphasize the importance of adopting an AI-first mindset, integrating AI into daily tasks, and the need for leaders to foster a culture of continuous learning and adaptation. The discussion also touches on the challenges of measuring AI adoption and the balance between quantitative and qualitative assessments of engagement. Key Topics The AI hype cycle is accelerating, requiring leaders to adapt quickly Leaders must integrate AI into their existing frameworks and practices There...
2025-10-20
05 min
Elevating Performance (HD)
The Future of Warehousing: AI Drones Are Taking Over (EP 17)
Join us in episode 17 as we explore the revolutionary future of warehousing, where AI drones are poised to transform the industry. Discover how artificial intelligence and drone technology are being integrated into warehouse operations to enhance efficiency, accuracy, and safety. From inventory management to package delivery, learn about the cutting-edge applications of AI drones in warehousing and what this means for the future of logistics and supply chain management. Tune in for insightful discussions and expert analysis on the impact of AI drones on the warehousing sector. Key Topics AI is transforming supply chain o...
2025-08-25
28 min
Elevating Performance (Audio)
AI Drone Data Integration Layers with Verity CRO, Mike DeLeonardis (EP 17, T4)
Mike DeLeonardis unveils the transformative power of drone technology in warehouse management. Discover how autonomous drones collect high-frequency data to provide real-time insights, eliminate blind spots, and enhance customer experience. Learn about the integration with warehouse intelligence platforms to predict outcomes and drive continuous improvement. Key Topics Introduction to mobile intelligence capabilitiesReal-time data collection and its impact on operationsIntegration with WMS, ERP, and operational systemsUsing AI to enrich data and predict outcomes Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global...
2025-08-25
01 min
Elevating Performance (Audio)
Automation ROI in Supply Chains with Verity CRO, Mike DeLeonardis (EP 17, T3)
Mike DeLeonardis explores the evolving landscape of warehouse automation. Discover how a value engineering approach can lead to significant ROI, with metrics shifting from traditional models to Software-as-a-Service (SaaS) standards. Learn about the impact on the entire put-to-pack process and how clients can identify and address their unique challenges. Key Topics Transition from traditional ROI models to SaaS metricsThe role of value engineering in warehouse automationReal-world examples of achieving 10-15X ROICollaborative client exercises to identify pain points Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth...
2025-08-25
01 min
Elevating Performance (Audio)
AI Drone's Data Integration to Warehouses Management Systems with Verity CRO, Mike DeLeonardis (EP 17, T5)
Discover how Verity's AI-driven drones seamlessly integrate into Warehouse Management Systems, revolutionizing operations. Through a learning curve approach, the Verity Warehouse Intellegence Platform expands over time to integrate with ERP and labor systems, enhancing efficiency and insights. Key Topics Data integration across WMS, ERP, and operational systemsReal-time AI coaching for error preventionAI-driven task prioritization and planningPredictive analytics for strategic decision-making Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich...
2025-08-25
01 min
Elevating Performance (Audio)
Transforming Supply Chains with AI: Insights with Verity CRO Mike DeLeonardis (EP17, T1)
Introducing Mike DeLeonardis, Chief Revenue Officer of Verity. Explore the revolutionary impact of Verity's AI-powered Warehouse Intelligence Platform. Discover how Verity's autonomous drone technology is reshaping supply chain operations for some of the world's largest companies. Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform. Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Key Topics Mike DeLeonardis his journey and insights from over 25 years in the tech industryLearn about Verity's fully autonomous AI solutions and their role in transforming logistics and...
2025-08-25
01 min
Elevating Performance (Audio)
Drone Powered AI Assisted Inventory Counting with Verity's CRO Mike DeLeonardis (EP 17, T2)
Mike DeLeonardis discusses AI-assisted counting, where machine learning and computer vision are used to enhance inventory accuracy. Discover how drones capture and compare data to ensure optimal stock levels, reducing the risk of stockouts and improving efficiency. Key Topics The role of drones in providing real-time data and improving warehouse efficiencyHow AI is helping to predict outcomes and prevent inventory errorsReal-world examples of AI's impact on large-scale warehouse operations Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise...
2025-08-25
00 min
Elevating Performance (Audio)
AI Tools for SaaS Selling Efficiency with Verity CRO, Mike DeLeonardis (EP 17, T6)
Mike DeLeonardis shares insights into overcoming quota attainment challenges in the tech industry. Discover how AI-driven tools like Clay, Spotlight AI and Alligned are transforming sales operations. Learn how these technologies enhance productivity, efficiency, and buyer engagement. Key Topics Addressing quota attainment challenges in technology salesUtilizing Clay for real-time buying signalsAutomating deal qualification with MEDDIPPC AI and Spotlight AIEnhancing buyer engagement with AI-enabled Alligned digital sales roomsLeveraging ChatGPT for personalized sales research Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go...
2025-08-25
01 min
Elevating Performance (Audio)
The AI Business Opportunity within Mega Warehouses with Verity CRO, Mike DeLeonardis (EP 17, T7)
Explore how AI is transforming warehouse orchestration in large-scale enterprises. Mike DeLeonardis discusses the challenges of managing vast warehouse spaces and how AI-driven solutions are enabling operators to make informed decisions, reducing dependency on labor-intensive processes. Key Topics Enterprise-level clients with extensive warehouse networksChallenges of managing large-scale warehouse operationsTransition from labor-dependent orchestration to AI-driven solutionsAI's role in enhancing decision-making for warehouse operators Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity. Headquartered in...
2025-08-25
01 min
Elevating Performance (Audio)
Enhancing Sales Productivity with AI Tools with Verity CRO, Mike DeLeonardis (EP 17, T8)
Join Mike DeLeonardis as he explores the challenges of quota attainment in the tech industry and how AI-driven tools are transforming sales strategies. Discover how GTM intelligence, MEDDIPPC AI, and digital sales rooms enhance productivity, efficiency, and buyer engagement. Key Topics Addressing quota attainment challenges in technology salesUtilizing GTM intelligence for real-time buying signalsAutomating deal qualification with MEDDIPPC AIEnhancing buyer engagement with AI-enabled digital sales roomsLeveraging ChatGPT for personalized sales research Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market st...
2025-08-25
01 min
Elevating Performance (Audio)
EP 17, AI, Drones, and the Future of Warehousing with Verity's CRO Mike DeLeonardis
Mike details how Verity's cutting-edge, AI-powered autonomous drones are revolutionizing supply chains by creating "zero-error warehouses." He discusses how their system integrates both empirical and digital data to provide real-time insights, prevent costly errors, and achieve significant ROI well beyond traditional automation. Learn how Mike, a three-time UiPath Global Partner of the Year, is building a high-performing sales team with a technology-driven, value-first approach and using a modern AI stack to enhance efficiency and scale. Finally, discover the invaluable career advice he shares for new leaders. Key Topics Insights on the integration of AI in inventory systemsThe role of drones...
2025-08-25
29 min
Elevating Performance (Audio)
EP 17, Ch 6 - Leadership Lessons from the Field with Verity CRO
Mike DeLeonardis, a seasoned leader with 27 years of experience in managing large-scale teams. Mike shares his reflections on leadership, the importance of building a peer network, and the parallels between team sports and business success. Key Topics The value of peer networks in leadership roles.Lessons learned from mistakes and the importance of a softer touch in management.How team sports principles apply to enterprise selling and technology. Guest Michael DeLeonardis, Chief Revenue Officer, Industry Expert in AI and Automation Verity Chapters 00:00 Value of Building a Peer Group 00:55 Value of Leadership Coaching 01:38 The Importance of Teamwork in Sales 02:23 Parallels Between S...
2025-08-25
03 min
Elevating Performance (Audio)
EP 17, Ch 5 - Harnessing AI for Sales Success with Verity CRO
In this Chapter, Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. They explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership. Key Topics There's no right answer for the technology stack.Focus on impactful technology for Go-to-Market.Quota attainment in tech...
2025-08-25
05 min
Elevating Performance (Audio)
Leadership Lessons from the Field with Verity CRO Mike DeLeonardis (EP 17, Ch 5)
Mike DeLeonardis, a seasoned leader with 27 years of experience in managing large-scale teams. Mike shares his reflections on leadership, the importance of building a peer network, and the parallels between team sports and business success. Key Topics The value of peer networks in leadership rolesLessons learned from mistakes and the importance of a softer touch in managementHow team sports principles apply to enterprise selling and technology Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer s...
2025-08-25
03 min
Elevating Performance (Audio)
Harnessing AI for Sales Success with Verity CRO Mike DeLeonardis (EP17, CH 4)
Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. We explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership. Key Topics There's no right answer for the AI technology stackFocus on impactful technology for Go-to-MarketQuota attainment in tech is alarmingly lowAim for...
2025-08-25
05 min
Elevating Performance (Audio)
EP 17, Ch 4 - Maximizing ROI: The New Era of Warehouse Automation With Verity CRO
Mike DeLeonardis discusses the challenges of introducing innovative technology in the market, particularly in the context of warehouse automation. They explore common objections related to ROI and business cases, emphasizing the shift towards higher ROI expectations. The discussion also highlights the importance of understanding client needs through value selling and the role of client success in ensuring continuity and satisfaction post-integration. Key Topics The market is evolving towards higher ROI expectations.Value engineering is crucial for overcoming objections.Identifying pain points collaboratively with clients is key.10-15X ROI is becoming the new standard in automation.Client executives must understand...
2025-08-25
06 min
Elevating Performance (Audio)
Maximizing ROI: The New Era of Warehouse Automation with Verity CRO Mike DeLeonardis (EP 17, CH 3)
Mike DeLeonardis discusses the challenges of introducing innovative technology in the market, particularly in the context of warehouse automation. They explore common objections related to ROI and business cases, emphasizing the shift towards higher ROI expectations. The discussion also highlights the importance of understanding client needs through value selling and the role of client success in ensuring continuity and satisfaction post-integration. Key Topics The market is evolving towards higher ROI expectationsValue engineering is crucial for overcoming objectionsIdentifying pain points collaboratively with clients is key10-15X ROI is becoming the new standard in automationClient executives must understand both technology and...
2025-08-25
06 min
Elevating Performance (Audio)
EP 17, Ch 3 - AI and Machine Learning: Revolutionizing Warehouse Management with Verity CRO
Mike DeLeonardis, Chief Revenue Officer at Verity delves into the complexities of warehouse management, focusing on the integration of data systems, the accuracy of inventory records, and the role of AI in enhancing operational efficiency. We discuss the challenges faced by warehouses, including data discrepancies and the impact of human error, while highlighting the potential of technology to streamline processes and improve accuracy. Key Topics Integration to existing systems is significant work effort.80% of lost goods were never registered in the WMS.The convergence of data is powerful.AI assisted counting can achieve 90% accuracy.Returns challenge creates mismatches in inventory...
2025-08-25
06 min
Elevating Performance (Audio)
AI and Machine Learning: Revolutionizing Warehouse Management with Verity CRO Mike DeLeonardis (EP 17, CH 2)
Mike DeLeonardis, Chief Revenue Officer at Verity delves into the complexities of warehouse management, focusing on the integration of data systems, the accuracy of inventory records, and the role of AI in enhancing operational efficiency. We discuss the challenges faced by warehouses, including data discrepancies and the impact of human error, while highlighting the potential of technology to streamline processes and improve accuracy. Key Topics Integration to existing systems is significant work effort80% of lost goods were never registered in the WMSAI assisted counting can achieve 90% accuracyTechnology mirrors how the human brain worksPattern matching is essential in machine learning Guest...
2025-08-25
06 min
Elevating Performance (Audio)
EP 17, Ch 2 - Elevating Warehouse Performance with AI and Drones with Verity CRO
Mike DeLeonardis, Chief Revenue Officer of Verity, discusses the intersection of digital and physical worlds in warehousing through their intelligence platform. He explains how their technology, including autonomous drones, enhances inventory management and customer experience by providing real-time insights and predictive analytics. The discussion also covers the focus on enterprise-level clients and the importance of data insights for operational efficiency across multiple warehouses. Key Topics Our solution sits at the intersection of the digital and physical world.We're reducing order cancellations and driving a better customer experience.Our drones form the foundation of our empirical data collection.We're delivering real-time...
2025-08-25
08 min
Elevating Performance (Audio)
Elevating Warehouse Performance with AI and Drones with Verity CRO Mike DeLeonardis (EP 17, CH 1)
Mike DeLeonardis, Chief Revenue Officer of Verity, discusses the intersection of digital and physical worlds in warehousing through their intelligence platform. He explains how their technology, including autonomous drones, enhances inventory management and customer experience by providing real-time insights and predictive analytics. The discussion also covers the focus on enterprise-level clients and the importance of data insights for operational efficiency across multiple warehouses. Key Topics Our solution sits at the intersection of the digital and physical world.We're reducing order cancellations and driving a better customer experience.Our drones form the foundation of our empirical data collection.We're delivering real-time...
2025-08-25
08 min
Elevating Performance (Audio)
EP 17, Ch 1 - Transforming Supply Chains with AI: Insights from Verity's CRO
In this Chapter, we sit down with Mike DeLeonardis, Chief Revenue Officer of Verity, to explore the revolutionary impact of AI-powered inventory management solutions. Discover how Verity's technology is reshaping supply chain operations for some of the world's largest companies. Key Topics Mike DeLeonardisshares his journey and insights from over 25 years in the tech industry. Learn about Verity's fully autonomous AI solutions and their role in transforming logistics and manufacturing. Discussion on the future of intelligent automation and its impact on global supply chains. Guest Michael DeLeonardis, Chief Revenue Officer, Industry Expert in AI and Automation Verity Chapters 00:00 Introduction to...
2025-08-25
01 min
Elevating Performance (HD)
EP 11, Ch 6 – The Power of Questions in Leadership with Paul H. Pearce
Paul H. Pearce shares invaluable insights on leadership and career development, emphasizing the importance of asking the right questions, hard work, and preparation. He reflects on his early career experiences and the lessons learned that shaped his professional journey. Mark Dronen adds his perspective, highlighting the significance of discipline and the pride that comes from hard work. Key Topics You don't need all of the answers, just better questions. The best leaders create clarity, not noise. Work harder than everyone else to build a strong foundation. Be ready to dig in when it counts in your...
2025-08-23
06 min
Elevating Performance (HD)
How AI Is Changing Marketing in 2025 with Marc Rosenstock (EP 14)
Join Mark Rosenstock as he discusses the impact of AI on marketing, sales, and go-to-market strategies for mid-sized brands. Learn how effective lead generation and marketing automation can enhance your digital marketing efforts, utilizing the latest ai tools for business to optimize your approach. Dive into essential marketing strategies that drive growth and decision-making in today's competitive landscape! 🚀 The discussion covers practical applications of AI in marketing tasks, the necessity of collaboration with partners, and the evolving landscape of digital marketing. Key Topics AI is reshaping marketing strategies and workflows Marketers must embrace a min...
2025-08-18
24 min
Elevating Performance (Audio)
EP 14, AI in Marketing: Transforming Strategies and Embracing Growth with Marc Rosenstock
Marc Rosenstock does a deep dive into AI-driven marketing and leadership. Discover how Marc, a visionary in big data and predictive analytics, details how AI is leveling the playing field for SMBs. He shares crucial insights into embedding AI into daily tasks, optimizing marketing workflows, and understanding AI-first partner ecosystems. Learn why adopting an "AI-First" mindset is vital for future success. Plus, Marc offers powerful personal advice on embracing risk and authenticity to thrive amidst rapid change. Key Topics AI integration in marketing streamlines processes, making them more efficient and effective.Embracing mistakes and learning from them is essential for p...
2025-08-18
25 min
Elevating Performance (Audio)
EP 14, Ch 5 – Embracing Risk and Authenticity: Lessons for Success with Marc Rosenstock
Marc Rosenstock delves into the importance of taking risks and being authentic in both personal and professional life. Marc details how embracing mistakes and learning from them can lead to greater success and adaptability in a rapidly changing world. Key Topics The value of taking risks and learning from mistakes in achieving success.The importance of authenticity in personal and professional growth.How the fast-paced technology landscape demands adaptability and continuous learning. Guest Marc Rosenstock, President, Rosenstock Consulting Chapters 00:00 Embracing Risks and Authenticity 02:21 The Importance of Learning from Mistakes About Elevator 321 and the College of Coaches We’re about moving the...
2025-08-18
03 min
Elevating Performance (Audio)
EP 14, Ch 4 – The Importance of AI in Partner Ecosystems with Marc Rosenstock
Marc Rosenstock discusses the integration of artificial intelligence (AI) within partner ecosystems, emphasizing the importance of understanding how partners utilize AI in their workflows. He highlights the need for businesses to adopt an AI First mindset, particularly in content creation and marketing strategies. The discussion also touches on how small and medium-sized businesses can leverage AI tools to compete effectively in the market. Key Topics It's critical to understand how partners use AI.Knowing the strengths and weaknesses of AI tools is essential.AI is changing the landscape of content creation and SEO.Businesses must design content for AI consumption...
2025-08-18
08 min
Elevating Performance (Audio)
EP 14, Ch 3 – Revolutionizing Marketing with AI: Efficiency and Innovation with Marc Rosenstock
Marc Rosenstock explores how AI is transforming marketing and production processes. Discover how AI tools are enhancing efficiency, reducing resource use, and improving the quality of marketing assets. Key Topics AI streamlines pre-production, production, and post-production processes, making them faster and more efficient.The role of AI in media planning, creative development, and segmentation.How AI helps marketers deliver greater value by optimizing resources and expanding asset creation. Guest Marc Rosenstock, President, Rosenstock Consulting Chapters 00:00 AI in Marketing: Transforming Functional Flows 02:09 Enhancing Creative Production with AI 02:57 AI's Role in Post-Production Efficiency 03:15 AI Applications in Home Improvement and Design About Elevator 321 a...
2025-08-18
04 min
Elevating Performance (Audio)
EP 14, Ch 2 – Navigating the AI Landscape in SMB Marketing with Marc Rosenstock
Marc Rosenstock discusses the transformative impact of artificial intelligence on marketing and business practices, particularly for small and medium-sized businesses (SMBs). He emphasizes the importance of adopting a 'permanent beta' mindset, where continuous learning and adaptation are crucial in the face of rapid technological advancements. The discussion also highlights innovative applications of AI, such as real-time feedback systems in call centers, and the democratization of innovation, where ideas can emerge from unexpected sources. Key Topics Artificial intelligence is reshaping marketing strategies for SMBs.A mindset of continuous learning is essential in today's fast-paced environment.AI can enhance efficiency in daily...
2025-08-18
08 min
Elevating Performance (HD)
How AI Is Changing Marketing For Everyone with Thought Leader Marc Rosenstock (EP 14, T1)
Introducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce. Key Topics Mark's journey from big data at Procter & Gamble to AI innovation in marketing The role of predictive analytics in crafting effective go-to-market strategies Insights into AI applications for small and medium-sized businesses Guest Marc Rosenstock, President, Rosenstock Consulting. Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, h...
2025-08-18
01 min
Elevating Performance (Audio)
EP 14, Ch 1 – AI in Marketing with Thought Leader Marc Rosenstock
Introducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce. Key Topics Mark's journey from big data at Procter & Gamble to AI innovation in marketing.The role of predictive analytics in crafting effective go-to-market strategies.Insights into AI applications for small and medium-sized businesses. Guest Marc Rosenstock, President, Rosenstock Consulting Chapters 00:00 Introduction to Mark Rosenstock and His Expertise 00:37 The Evolution of AI in Marketing Strategies About Elevator 321 and the College of Coaches We’re about moving the needle fo...
2025-08-18
01 min
Elevating Performance (HD)
EP 04, Racing Legends and Marketing Magic with Mark A. Dronen
In this episode, Mark Dronen shares his journey from technology entrepreneurship to the world of auto racing and tailgating. He discusses the creation of his innovation agency and the launch of the Grill N Chill product, which gained significant media attention and led to collaborations with racing legends. Mark reflects on the importance of effective promotion, supply chain management, and the lessons learned from engaging with customers during his NASCAR experience. Key Topics Collaboration with Indy 500 champions opened new marketing avenues Cost effective promotion can significantly enhance brand visibility Engaging customers directly can lead to memorable...
2025-08-14
10 min
Elevating Performance (HD)
EP 02, The Genesis of the College of Coaches with Mark A. Dronen
In this episode, Mark Dronen shares the amusing and insightful journey that led to the creation of the College of Coaches. Inspired by a classic Steve Martin comedy, Mark explores the growing need for experienced technology executives and the unique challenges faced by entrepreneurs today. Discover the five key insights that shaped this innovative coaching network. Key Points Inspiration from Steve Martin's "My Blue Heaven" The demand for experienced tech executives in today's market Fragmented $14 billion executive coaching market The power of collaboration in executive coaching Maintaining professional networks post-retirement Guest Mark Dronen...
2025-08-14
04 min
Elevating Performance (HD)
EP 01, Unveiling Elevator 321: A New Era for Tech Growth with Mark A. Dronen
Join Mark Dronen as he introduces Elevator 321 and the College of Coaches. Discover how they help tech-driven businesses scale by bridging the gap between leadership and sales. Learn about Leadership Development as a Service (LDAS) and Sales Effectiveness Services, and how AI is used to enhance selling outcomes. Key Topics: Leadership Development as a Service (LDAS) Sales Effectiveness Services, AI in sales strategy and technology Insights from the College of Coaches Guest Mark Dronen, Founder of Elevator 321 Chapters 00:00 Introduction to Elevator 321 and College of Coaches 00:52 Bridging...
2025-08-13
02 min
Elevating Performance (HD)
How A Legendary Coach Inspired Our Team (EP12, T2)
Join us as we celebrate the legendary Coach Taft and his impact on younger leaders. 🎉 This heartfelt moment captures the essence of youth sports - Mark Dronen and Kevin Piket discuss the profound impact of Coach Teaff's mentorship on young athletes, emphasizing the importance of leadership both on and off the field. 🏈 Key Topics Grant Teaff was a famous coach at Baylor in the 70s Teaff became Executive Director of the AFCA Winning is important, but leadership is key Teaff's legacy is in leadership development Guest Kevin Piket, is the Director of Business Develo...
2025-08-11
01 min
Elevating Performance (Audio)
EP 12, The Go-Giver's Guide to Sales Mastery & Lasting Impact with Kevin Piket
Kevin, a master of consistent, high-impact growth, discusses the importance of adopting an AI First mindset in business, the value of mentorship and giving back to the community, and the lessons learned from coaching youth sports. Kevin emphasizes the significance of building relationships and the Go-Giver mindset in achieving success. Learn invaluable advice on mentorship, the power of curiosity, and why giving back through coaching creates an invaluable legacy. Key Topics Building an "AI First" mindset requires organizational change and collaboration, not just a technical approach.Giving back to the community and mentoring others provides mutual benefits for both personal...
2025-08-11
33 min
Elevating Performance (HD)
How One Program Changed a Whole Community! (EP 12, Ch 4)
Kevin Piket highlights impressive work with local community outreach and entrepreneurship programs. Learn how involvement in non profit organizations can drive career development and provide valuable career guidance. Hear insights on startup and innovation initiatives. 🚀 Key Topics The importance of giving back to the community Coaching is not just about sports; it's about life lessons Youth development requires a focus on discipline and accountability Building relationships is key in both coaching and business Community involvement leads to personal fulfillment and growth Teaching young athletes the right way to play is crucial Mentorship can have a lasting impact...
2025-08-11
08 min
Elevating Performance (Audio)
EP 12, Ch 5 – Building Stronger Communities and Future Leaders Through Coaching with Kevin Piket
Kevin Piket discusses the significance of community involvement, coaching youth, and the impact of mentorship. He shares personal experiences and insights on how giving back shapes individuals and communities, emphasizing the importance of teaching values and skills that extend beyond sports. Key Topics The importance of giving back to the community.Coaching is not just about sports; it's about life lessons.Youth development requires a focus on discipline and accountability.Building relationships is key in both coaching and business.Community involvement leads to personal fulfillment and growth.Teaching young athletes the right way to play is crucial.Mentorship can have...
2025-08-11
09 min
Elevating Performance (Audio)
EP 12, Ch 4 – The Impact of Mentorship on Career Growth with Kevin Piket
Kevin Piket explores the significance of mentorship, the value of generational learning, and the importance of feedback in personal and professional growth. The discussion turns to how mentorship shapes careers, the reciprocal nature of learning between mentors and mentees, and the principles that guide effective personal development. Key Topics The importance of having good mentors throughout a career.The value of listening and learning from others in the workplace.Learning from younger mentees.The importance of being open to feedback and learning from mistakes.Feedback is a gift that should be embraced.The importance of understanding the right and wrong...
2025-08-11
06 min
Elevating Performance (Audio)
EP 12, Ch 3 – AI First: Transforming Selling Mindsets with Kevin Piket
Kevin Piket discusses the transformative impact of adopting an AI First mindset in business, particularly in sales. He highlights efficiency gained in the Sales and Customer Success journey through AI tools like Copilot, the importance of accountability in sales processes, and the critical role of CRM systems in managing customer relationships and sales pipelines. The discussion emphasizes a proactive approach to utilizing technology for better business outcomes and the necessity of maintaining accurate records for effective sales management. Key Topics AI First is a mindset that organizations must adopt.Copilot has significantly improved email management.AI tools can enhance the...
2025-08-11
06 min
Elevating Performance (Audio)
EP 12, Ch 2 – Building Sales Success Through Relationships with Kevin Piket
Kevin Piket, a sales leader in managed tech services, shares his insights on relationship-driven success. Discover how Kevin's go-giver mindset and strategic networking have propelled his career in the financial and manufacturing sectors. Key Topics The importance of relationship sellingThe Go-Giver mindset has significantly influenced Kevin's approach to business.Building a strong network is crucial for sales success.Kevin attributes much of his success to the mentorship he received early in his career.Team dynamics and collaboration are essential in modern sales processes.Understanding client needs is more important than traditional sales tactics.Sales conversations should focus on helping clients...
2025-08-11
11 min
Elevating Performance (Audio)
EP 12, Ch 1 – Driving Growth and Empowerment with Sales Leader, Kevin Piket
Introducing Kevin Piket, Director of Business Development at Ascend Technologies. Learn of Kevin’s journey through various technology-based companies, highlighting his consistent high-impact growth and leadership roles. Discover his passion for mentoring students and empowering young entrepreneurs. Key Topics Dedication to community empowerment and education.Insights into mentoring and leadership skills in sports. Guest Kevin Piket, Director Business Development, Ascend Technologies Chapters 00:00 Introduction to Kevin Piket's Career Journey 00:36 Kevin's Commitment to Education and Community Engagement About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
2025-08-11
01 min
Elevating Performance (Audio)
EP 09, From Microsoft VP to Scaling Success: Diana Gibson's Leadership Playbook
Diana Gibson, powerful former Vice President at Microsoft, explores the transformative power of networking and personal growth. Diana shares her journey from data entry to leading global divisions at Microsoft, emphasizing the importance of curiosity, mentorship, and building meaningful connections. Discover the importance of strategic acquisitions, the role of change management, and the value of networking and mentorship in today's dynamic work environment. Key Topics The art of integrating new capabilities and the importance of strategic partnershipsHow to effectively manage change and ensure alignment across teamsThe significance of networking and learning from diverse workforcesAdvice for young professionals on embracing curiosity a...
2025-08-05
22 min
Elevating Performance (HD)
From Microsoft VP to Scaling Success: Diana Gibson's Leadership Playbook (EP 09)
Diana Gibson shares her extensive experience at Microsoft, emphasizing the critical role of Change Management in integrating new capabilities and ensuring Customer Success. She discusses the evolution of her career, the importance of building the right skills within teams, and the necessity of aligning organizational goals with customer outcomes. Diana also highlights the significance of curiosity, listening, and effective communication in fostering a successful work environment. Key Topics The art of integrating new capabilities and the importance of strategic partnerships How to effectively manage change and ensure alignment across teams The significance of networking and learning...
2025-08-05
21 min
Elevating Performance (Audio)
What I Learned After 17 Years at Microsoft! Diana Gibson's Leadership Playbook (EP 9, T1)
Introducing Diana Gibson, a powerhouse who retired as Vice President of Customer Success at Microsoft in 2022. Discover Diana's incredible 17-year journey at Microsoft, where her visionary leadership steered nine different businesses and spearheaded global migrations for their largest customers. Learn from her extensive experience scaling technology startups and leading international teams in Fortune 500 companies. Key Topics Diana's journey from international leadership roles in Fortune 500 companies to her impactful tenure at Microsoft.The challenges and successes of migrating Office 365 and Azure payloads for major clients.Insights into driving global program management and leading diverse teams. Guest Diana Gibson is a retired...
2025-08-04
00 min
Elevating Performance (Audio)
From Peoria to Microsoft: Diana Gibson's Leadership Journey (EP 09, T6)
Diana Gibson reflects on her career journey from Peoria, Illinois, to her leadership roles at Microsoft, sharing insights on dreaming big, the importance of networking, and continuous learning. Key Topics Dream big and don't be afraid to tryBe curious and learn something new every dayNetworking is key to integrating into new environmentsFake it till you make it when necessary Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors...
2025-08-04
01 min
Elevating Performance (Audio)
EP 09, Ch 5 – Career Insights: Networking and Mentorship in Tech with Diana Gibson
Diana Gibson shares her extensive experience in the tech industry, offering valuable insights on career growth, the importance of networking, and the need for continuous learning. Diana emphasizes the significance of curiosity, mentorship, and humor in leadership, while also highlighting the benefits of intergenerational learning in the workplace. Key Topics Dream big and don't be afraid to try new things.Be curious and learn something new every day.Networking is crucial for career advancement.Mentorship can go both ways; learn from younger generations.Humor can create a more approachable atmosphere.Listening is more important than speaking in communication.Embrace diverse...
2025-08-04
05 min
Elevating Performance (Audio)
EP 09, Ch 4 - Aligning for Success: Visionary Leadership and Strategic Acumen with Diana Gibson
Diana Gibson discusses the intricacies of scaling operations and the importance of team structure in achieving successful delivery capabilities. The conversation delves into the critical role of customer success, emphasizing the need for alignment between sales, delivery, and support teams. The discussion highlights the significance of understanding customer goals and the value of a customer-centric approach, particularly in emerging companies. Diana shares insights on best practices for instilling a customer-focused mentality within organizations and the challenges that come with it. Key Topics Scaling operations requires careful consideration of team structure.Understanding the skills needed for successful scaling is crucial.Alignment b...
2025-08-04
06 min
Elevating Performance (Audio)
EP 09, Ch 3 - Embracing Change: The Key to Successful Integration and Customer Success with Diana Gibson
Diana Gibson shares the critical role of change management in driving successful integration and scaling new capabilities. Learn how strategic Adoption and Change Management plans can lead to customer success and organizational growth. Key Topics The evolution of change management from a neglected aspect to a core component of business strategy.Insights into the importance of leadership support and communication in Change Management.How integrating Change Management with Project Management ensures successful adoption of new solutions.The impact of change management on customer success and organizational alignment Guest Diana Gibson, Former Vice President at Microsoft Chapters 00:00 The Evolution of Change...
2025-08-04
04 min
Elevating Performance (Audio)
EP 09, Ch 2 - Scaling Strategies for Tech Driven Companies with Diana Gibson
Diana Gibson shares her extensive experience in organizational growth and capability building, particularly in tech-driven companies like Microsoft. She discusses the various strategies organizations can adopt when scaling, including acquiring new capabilities, building them internally, or partnering with other organizations. Diana emphasizes the importance of integration planning, change management, and ensuring customer satisfaction throughout these processes. She also highlights common pitfalls that can lead to failure, such as lack of leadership buy-in and neglecting the human aspect of integration. Key Topics Acquisitions often include integrating consulting and support services.Building capabilities internally requires careful planning and skill development.Partnerships can...
2025-08-04
05 min
Elevating Performance (Audio)
EP 09, Ch 1 - Visionary Leadership and Strategic Acumen: A Conversation with Diana Gibson
Introducing Diana Gibson, a powerhouse who retired as Vice President of Customer Success at Microsoft in 2022. Discover Diana's incredible 17-year journey at Microsoft, where her visionary leadership steered nine different businesses and spearheaded global migrations for their largest customers. Learn from her extensive experience scaling technology startups and leading international teams in Fortune 500 companies. Key Topics Diana's journey from international leadership roles in Fortune 500 companies to her impactful tenure at Microsoft.The challenges and successes of migrating Office 365 and Azure payloads for major clients.Insights into driving global program management and leading diverse teams. Guest Diana Gibson, Former Vice President...
2025-08-04
01 min
Elevating Performance (HD)
The 76 Second Rule That Changes SaaS Demos Forever (EP 11, T7)
Paul Pearce and Mark Dronen discuss Gong.IO analysis of millions of software demos showing that successful demos involve frequent client interaction, with no more than 76 seconds of uninterrupted talk time, highlighting the need for a conversational approach to sales. This discussion also covers sales skills and tips for sales to help improve your B2B Sales approach. 🚀 Key Topics Gong.io provides valuable B2B sales insights Interactive SaaS demos lead to sales success Key statistics help optimize sales strategies Guest Paul H. Pearce, is the President of the Americas for Great Demo...
2025-08-01
00 min
Elevating Performance (HD)
Secrets Behind Winning SaaS Sales in the AI Era (EP 11)
Paul H. Pearce, President Americas for Great Demo! discusses the evolving landscape of sales presentations, emphasizing the importance of engaging clients with impactful content right from the start. Paul details how AI is transforming sales methodologies, enhancing discovery processes, and providing real-time insights. Drawing parallels between military training and sales practices, Paul highlights the significance of discipline, clarity, and effective communication in achieving sales success. The discussion also touches on the need for sales professionals to adapt to changing buyer behaviors and leverage AI to become trusted advisors rather than mere vendors. Key Topics ...
2025-08-01
32 min
Elevating Performance (Audio)
EP 11, Modern Sales Mastery – Insights on Selling Smarter in the AI Era with Paul H. Pearce
Paul H. Pearce, President Americas for Great Demo! discusses the evolving landscape of sales presentations, emphasizing the importance of engaging clients with impactful content right from the start. Paul details how AI is transforming sales methodologies, enhancing discovery processes, and providing real-time insights. Drawing parallels between military training and sales practices, they highlight the significance of discipline, clarity, and effective communication in achieving sales success. The discussion also touches on the need for sales professionals to adapt to changing buyer behaviors and leverage AI to become trusted advisors rather than mere vendors. Key Topics Engage clients by presenting impactful content...
2025-08-01
32 min
Elevating Performance (HD)
Secrets Every Young Leader Should Hear! (EP 11, Ch 5)
Paul H. Pearce shares invaluable insights on leadership and career development, emphasizing the importance of asking the right questions, hard work, and preparation. He reflects on his early career experiences and the lessons learned that shaped his professional journey. Mark Dronen adds his perspective, highlighting the significance of discipline and the pride that comes from hard work. Key Topics You don't need all of the answers, just better questions The best leaders create clarity, not noise Work harder than everyone else to build a strong foundation Be ready to dig in when it counts in your...
2025-08-01
06 min
Elevating Performance (Audio)
EP 11, Ch 6 – The Power of Questions in Leadership with Paul H. Pearce
Paul H. Pearce shares invaluable insights on leadership and career development, emphasizing the importance of asking the right questions, hard work, and preparation. He reflects on his early career experiences and the lessons learned that shaped his professional journey. Mark Dronen adds his perspective, highlighting the significance of discipline and the pride that comes from hard work. Key Topics You don't need all of the answers, just better questions.The best leaders create clarity, not noise.Work harder than everyone else to build a strong foundation.Be ready to dig in when it counts in your career.Moments of impressive...
2025-08-01
06 min
Elevating Performance (Audio)
EP 11, Ch 5 – Building Sales Resilience: Military Techniques for Sales Excellence with Paul H. Pearce
Paul H. Pearce discusses the parallels between military training and corporate sales, emphasizing the importance of discipline, repetition, and methodology in achieving sales excellence. He highlights the need for sales teams to practice and rehearse their techniques to build readiness and confidence. The discussion also touches on the Forgetting Curve, illustrating how quickly information is forgotten and the necessity for leadership to reinforce training and methodologies to ensure retention and effectiveness in sales practices. Key Topics Discipline and repetition build readiness in sales.Salespeople must rehearse techniques until they become second nature.Methodologies in sales ensure consistency and effectiveness.The...
2025-08-01
08 min
Elevating Performance (Audio)
EP 11, Ch 4 – Lead with Impact: Building Trust in Client Interactions with Paul H. Pearce
Paul H. Pearce discusses effective sales strategies, emphasizing the importance of engaging clients by presenting the most relevant information upfront. He details the concept of 'designing with the end in mind' and how this approach can transform sales demos into more engaging experiences. The discussion also touches on overcoming objections in sales training and utilizing human psychology to enhance presentations, ultimately leading to better sales outcomes. Key Topics Bring the strongest thing up front to engage clients.Design with the end in mind to build trust.A great demo should hook the audience like a movie trailer.Clients prefer partners...
2025-08-01
05 min
Elevating Performance (HD)
EP 14, Ch 4 – AI-First Partner Ecosystems & Marketing Strategies with Marc Rosenstock
Marc Rosenstock emphasizes understanding how partners are embedding AI into their tools and services. He and host Mark Dronen discuss the crucial need to recognize AI’s strengths and weaknesses within systems like CRM to avoid blind spots.” Elevating Performance Chapter Notes Description: In this episode, we delve into how AI is reshaping marketing strategies, making them more efficient and effective. Discover the importance of understanding AI’s role in partner ecosystems, and learn how businesses can leverage AI to optimize CRM systems, content creation, and media planning. Key Takeaways: AI inte...
2025-08-01
08 min
Elevating Performance (HD)
EP 14, Ch 4 – AI-First Partner Ecosystems & Marketing Strategies with Marc Rosenstock
Marc Rosenstock emphasizes understanding how partners are embedding AI into their tools and services. He and host Mark Dronen discuss the crucial need to recognize AI’s strengths and weaknesses within systems like CRM to avoid blind spots.” Elevating Performance Chapter Notes Description: In this episode, we delve into how AI is reshaping marketing strategies, making them more efficient and effective. Discover the importance of understanding AI’s role in partner ecosystems, and learn how businesses can leverage AI to optimize CRM systems, content creation, and media planning. Key Takeaways: AI inte...
2025-08-01
08 min
Elevating Performance (Audio)
EP 11, Ch 3 – The AI-First Mindset in Sales with Paul H. Pearce
Paul H. Pearce discusses the transformative impact of AI on sales and coaching. He explores how AI accelerates processes, enhances insights, and demands a more strategic approach from leaders. The discussion emphasizes the importance of an AI-First mindset, leveraging AI for pre-call planning, and of interactive communication in sales and the role of AI in providing real-time coaching and guidance utilizing data-driven insights to improve sales methodologies. Key Topics AI is accelerating sales processes and insights.Leaders must adapt to AI's demands for strategy.An AI-first approach is essential for modern business.AI can enhance pre-call planning and storytelling.Data...
2025-08-01
07 min
Elevating Performance (Audio)
EP 11, Ch 2 – The Art of Buyer-Centric Sales Presentations with Paul H. Pearce
Paul H. Pearce, shares insights from his 20-year experience inleading global SaaS sales teams. He emphasizes the importance of shifting from feature-focused presentations to buyer-centric conversations, highlighting that clarity and understanding the buyer's needs are crucial for successful demos. Paul discusses the psychological aspects of sales presentations, advocating for a structure that prioritizes the customer's time and attention. He also addresses the changing dynamics of buyer behavior and the need for salespeople to become trusted advisors rather than just vendors. Key Topics Great Demo! teaches better discovery for more effective demos.Winning teams focus on solving problems, not just performing...
2025-08-01
05 min
Elevating Performance (Audio)
EP 11, Ch 1 – Mastering SaaS Sales with Paul H. Pearce
Join us as we dive into the world of SaaS sales with Paul H. Pearce, President of the Americas for Great Demo and a member of the College of Coaches. Paul is a recognized leader in SaaS discovery and demo methodologies. With an MBA from Eastern Illinois University and distinguished service in the Illinois Air National Guard, Paul has led global sales teams in SaaS organizations. He now coaches’ sales organizations worldwide, emphasizing effective discovery techniques. An avid outdoorsman, Paul resides in South Dakota. Key Topics Discovery and demo methodologies for SaaS Sales leadership and strategic alliancesEffective discovery techniques in sal...
2025-08-01
01 min
Elevating Performance (HD)
EP 11, Ch 5 – Military Training & Sales Readiness with Paul H. Pearce
Paul H. Pearce draws powerful parallels between military training excellence and effective sales development. He and host Mark Dronen discuss the importance of hands-on, real-time coaching and constant repetition to combat the "forgetting curve" in sales skills. Paul emphasizes the need for consistent reinforcement from leadership to embed new methodologies, ensuring teams make mistakes internally, not in front of customers, to secure more wins." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us Con...
2025-07-02
03 min
Elevating Performance (HD)
EP 11, Chapter 5 - Military Training & Sales Readiness with Paul H. Pearce
Paul H. Pearce draws powerful parallels between military training excellence and effective sales development. He and host Mark Dronen discuss the importance of hands-on, real-time coaching and constant repetition to combat the “forgetting curve” in sales skills. Paul emphasizes the need for consistent reinforcement from leadership to embed new methodologies, ensuring teams make mistakes internally, not in front of customers, to secure more wins.” linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartere...
2025-07-02
03 min
Elevating Performance (HD)
EP 11, Chapter 4 - The Art of Knowing When to Stop Talking with Paul H. Pearce
Paul H. Pearce and host Mark Dronen explore the timeless wisdom of “beginning with the end in mind” for sales pitches. Paul reveals a critical insight: knowing when to stop talking is paramount. He shares a subtle, in-meeting signal his team uses to indicate when it’s time to move on from a lengthy explanation. Mark recounts a humorous story involving a Mont Blanc pen that served a similar purpose in interviews. linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle fo...
2025-07-01
03 min
Elevating Performance (HD)
EP 11, Ch 4 – The Art of Knowing When to Stop Talking with Paul H. Pearce
Paul H. Pearce and host Mark Dronen explore the timeless wisdom of "beginning with the end in mind" for sales pitches. Paul reveals a critical insight: knowing when to stop talking is paramount. He shares a subtle, in-meeting signal his team uses to indicate when it's time to move on from a lengthy explanation. Mark recounts a humorous story involving a Mont Blanc pen that served a similar purpose in interviews. linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen...
2025-07-01
03 min
Elevating Performance (Audio)
EP 07, AI and Leadership: A New Era with former Microsoft VP, Laura Longcore
Laura Longcore, former VP of Worldwide Learning at Microsoft discusses the transformative role of AI in leadership and workforce development, drawing parallels between her experiences in sports and her corporate career at Microsoft. She emphasizes the importance of curiosity, critical thinking, and continuous learning in adapting to the evolving business landscape. Laura shares insights on how peer-to-peer learning and leadership fundamentals contribute to team dynamics and overall success. Key Topics AI is reshaping leadership and workforce developmentCuriosity and critical thinking are essential skills for future leadersPeer-to-peer sharing enhances learning and application of AILeadership fundamentals remain crucial despite technological advancementsTraining programs...
2025-06-23
16 min
Elevating Performance (HD)
What I Learned from Being a Division I Team Captain (EP 07, Ch 3 )
In this conversation, Mark Dronen and Laura Longcore discuss the critical role of executive coaching in leadership development, particularly in the context of AI transformation. They explore how coaching can help leaders communicate effectively, manage change, and foster a culture of continuous learning. The discussion emphasizes the importance of creating a safe space for leaders to express their fears and uncertainties about AI, and the need for critical thinking in the application of technology within organizations. Key Topics Executive coaching plays a vital role in leadership development Coaching helps leaders communicate the vision of AI Cultural...
2025-06-23
06 min
Elevating Performance (HD)
EP 7, Ch 4 – Sports, Leadership, and Lifelong Learning with Laura Longcore
Laura Longcore, a former Division I athlete and Microsoft VP, shares profound insights into how her sporting life shaped her leadership philosophy. She and host Mark Dronen explore the powerful parallels between individual and team performance in athletics and business. Laura also offers critical advice to her younger self: embrace lifelong learning and take more risks to continuously grow." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elev...
2025-06-17
07 min
Elevating Performance (HD)
EP 7, Ch 4 - Sports, Leadership, and Lifelong Learning with Laura Longcore
Laura Longcore, a former Division I athlete and Microsoft VP, shares profound insights into how her sporting life shaped her leadership philosophy. She and host Mark Dronen explore the powerful parallels between individual and team performance in athletics and business. Laura also offers critical advice to her younger self: embrace lifelong learning and take more risks to continuously grow.” linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We sho...
2025-06-17
07 min
Elevating Performance (HD)
EP 7, Ch 3 – AI, Critical Thinking & Future Workforce Skills with Laura Longcore
Laura Longcore offers profound insights into AI's transformative impact on the workforce. She and host Mark Dronen discuss the core skills essential for future leaders, including heightened curiosity, critical thinking, and iterative problem-solving. Laura emphasizes that while AI brings new tools, foundational leadership principles and a focus on business outcomes remain paramount." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen...
2025-06-17
05 min
Elevating Performance (HD)
EP 7, Ch 3 - AI, Critical Thinking & Future Workforce Skills with Laura Longcore
Laura Longcore offers profound insights into AI’s transformative impact on the workforce. She and host Mark Dronen discuss the core skills essential for future leaders, including heightened curiosity, critical thinking, and iterative problem-solving. Laura emphasizes that while AI brings new tools, foundational leadership principles and a focus on business outcomes remain paramount.” linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ...
2025-06-17
05 min
Elevating Performance (HD)
EP 7, Ch 2 – AI Adoption & Peer Learning with Laura Longcore
Laura Longcore discusses a highly effective strategy for AI adoption within large organizations. Discover how Microsoft empowered its 60,000 employees to embrace AI by fostering peer-to-peer sharing of practical use cases. Laura and host Mark Dronen explore how both leadership modeling and internal collaboration create a powerful chain of learning that ultimately benefits customers." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Gl...
2025-06-17
03 min
Elevating Performance (HD)
EP 7, Ch 2 - AI Adoption & Peer Learning with Laura Longcore
Laura Longcore discusses a highly effective strategy for AI adoption within large organizations. Discover how Microsoft empowered its 60,000 employees to embrace AI by fostering peer-to-peer sharing of practical use cases. Laura and host Mark Dronen explore how both leadership modeling and internal collaboration create a powerful chain of learning that ultimately benefits customers.” linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ...
2025-06-17
03 min
Elevating Performance (HD)
EP 4, Ch 4 – The Roar of the Crowd & Supply Chain Lessons with Host, Mark A. Dronen
Host Mark A. Dronen relives the incredible moment his "Grill N Chill" brand was chanted by thousands during a ceremonial lap before a NASCAR race. Mark also shares a crucial, hard-learned lesson about managing supply chains and the pitfalls of misjudging demand." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen Ellyn
2025-06-16
03 min
Elevating Performance (HD)
EP 4, Ch 3 – Creative Marketing & The Velocity Girls with host, Mark A. Dronen
Host Mark A. Dronen dives into the surprising success of his "Grill N Chill" product's NASCAR activation. He recounts the memorable—and budget-friendly—contribution of the "Velocity Girls," a professional cheerleading team.Discover how this unique, grassroots approach to product demonstration and customer engagement in RV lots outshined more expensive tactics. Mark shares invaluable lessons on scaling disruption creatively and connecting with customers in unexpected ways." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Co...
2025-06-16
02 min
Elevating Performance (HD)
EP 4, Ch 2 – From Indy 500 Royalty to NASCAR Deals with host, Mark A. Dronen
Host Mark A. Dronen recounts a surreal experience at the Indy 500, where his "Grill N Chill" product caught the attention of racing legends Rick Mears, Al Unser and Mario Andretti. This led to an unexpected partnership with the France family and NASCAR, culminating in a naming rights deal at Michigan International Speedway." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen...
2025-06-16
01 min
Elevating Performance (HD)
EP 4, Ch 1 – The Wild Ride of Grill n Chill Racing with host, Mark A. Dronen
Host Mark A. Dronen shares a fascinating true story, beginning with an NBC Today Show appearance that led to an invite to the Indy 500. Discover how Mark collaborated with Indy 500 champs and ventured into NASCAR tailgating with his innovative 'Grill N Chill'." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen Ellyn
2025-06-16
02 min
Elevating Performance (HD)
EP 4, Ch 4 - The Roar of the Crowd & Supply Chain Lessons with Host, Mark A. Dronen
Host Mark A. Dronen relives the incredible moment his “Grill N Chill” brand was chanted by thousands during a ceremonial lap before a NASCAR race. Mark also shares a crucial, hard-learned lesson about managing supply chains and the pitfalls of misjudging demand.” linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us Contact Elevate@Elevator321.com630.225.9585www.Elevato...
2025-06-16
03 min
Elevating Performance (HD)
What I Learned in Auto Racing, Chapter 3
This Chapter visits the least expensive part of this story, a $500 expense for a troupe of professional cheerleaders known as the Velocity Girls. They turned out to be our best investment by far, teaching valuable lessons in how to scale a business, getting creative in activation work and the power of connecting with customers.” Mark Dronen, Founder, Elevator 321 linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should...
2025-06-16
02 min
Elevating Performance (HD)
What I Learned in Auto Racing, Chapter 2
This Chapter lands me in a suite during the time trials at the Indy 500. I was sitting literally at a card table, chatting with three new friends. Rick was on my left, Al was directly in front of me and to my right was a champ named Mario. Total royalty, all any former Indy champs and they were discussing how to bring our product the Grill N Chill to the racing market.” Mark Dronen, Founder, Elevator 321 linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re abou...
2025-06-16
01 min
Elevating Performance (HD)
What I Learned in Auto Racing, Chapter 1
This Chapter takes us from Rockefeller Plaza, where I was on NBC today doing a segment for our new product, which lead to an invite to the Indy 500, where I ended up collaborating with three former Indy 500 champs.” Mark Dronen, Founder, Elevator 321 linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us Contact Elevate@Elevator321.com630.225.9585www.Ele...
2025-06-16
02 min
Elevating Performance (HD)
EP 4, Ch 1 thru 4 – Get Ready for The Wild Ride of Grill n Chill Racing with host, Mark A. Dronen
Join host Mark A. Dronen for an incredible true story that began on NBC's Today Show and landed him at the Indy 500! Discover how his innovative "Grill N Chill" product led to collaborations with racing legends like Al Unser and Mario Andretti, and a surprising partnership with NASCAR." linkedin Subscribe Subscribe wherever you listen to your favorite Podcasts. Subscribe About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us ContactElevate@Elevator321.com630.225.9585www.Elevator321.comAffiliationsIllinois Small Business Center (SBDC) in Glen EllynInnovation DuPage in Glen...
2025-06-04
10 min
Elevating Performance (HD)
What I Learned in Auto Racing
It’s easy to get caught up in the action of the day and not take the time to have your ideas challenged. My advise is to run your biggest ideas by others – you’ll end up making better decisions.” Mark Dronen, Founder, Elevator 321 About Elevator 321 LLC We’re about moving the needle for leaders of tech-driven business. We’re headquartered in Glen Ellyn, Illinois. We should talk. Contact Us Contact Elevate@Elevator321.com630.225.9585www.Elevator321.com Affiliations Illinois Small Business Center (SBDC) in Glen Ellyn ...
2025-06-03
10 min
Elevating Performance (HD)
I Spent $500 on NASCAR and Here's What Happened (EP 4)
Join Mark Dronen as he takes you on a thrilling journey from Rockefeller Plaza to the Indy 500, sharing insights from collaborating with racing legends and launching innovative products like the Grill N Chill. Mark discusses What He Learned in Auto Racing, including the art of balancing innovation with business strategy, and behind-the-scenes stories from the world of auto racing and entrepreneurship. Buckle up for a fun and insightful ride! Key Topics Collaboration with Indy 500 champions opened new marketing avenues The creation and media success of the Grill and Chill as the ultimate tailgating experience ...
2025-05-19
10 min
Elevating Performance (HD)
Racing Insider Shares Top Tips for an Unforgettable Track Experience (EP 04, CH 4)
Join Mark Dronen as he recounts the exhilarating experience of race day at MIS, where the unexpected success of the Grill and Chill brand was amplified by the enthusiastic chants of the crowd. Learn about the challenges of managing supply chains and the importance of innovative marketing strategies. Key Topics The impact of the Creative Marketing in generating brand excitement. Lessons learned from supply chain management and inventory challenges. The value of seeking outside counsel and being open to new perspectives. Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving...
2025-05-19
03 min
Elevating Performance (HD)
5 Essential Event Marketing Strategies You Need (EP 04, CH 3)
Join Mark Dronen as he shares the story of how a $500 investment in the Velocity Girls cheerleading outfit became a key part of a unique marketing strategy at Michigan International Speedway. Discover the lessons learned from engaging with race fans and the importance of creativity in disrupting industries. Key Topics The role of the Velocity Girls in product activation and fan engagement. Creative marketing strategies involving music, dance, and product demos. Insights on balancing budget constraints with innovative outreach. Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the...
2025-05-19
02 min
Elevating Performance (HD)
From Indy 500 to NASCAR: The Grill and Chill Journey (EP 04, CH 2)
Join Mark Dronen as he recounts his extraordinary experience at the Indy 500, where he sat with racing legends and charted a path to bring the Grill and Chill to market. Discover how a chance meeting led to a naming rights deal with NASCAR and the challenges of aligning business strategies with supply chain realities. Key Topics Conversations with Indy 500 champions and the France family. The transition from football season plans to racing season opportunities. Lessons in supply chain management and strategic alignment. Guest Mark A. Dronen is a veteran entrepreneur and executive coach...
2025-05-19
01 min
Elevating Performance (HD)
Tailgating to Triumph: Mark Dronen's Entrepreneurial Adventure (EP 04, CH 1)
Join Mark Dronen as he takes you on a thrilling journey from Rockefeller Plaza to the Indy 500, sharing insights from collaborating with racing legends and launching innovative products like the Grill and Chill. Discover the art of balancing innovation with business strategy, and enjoy behind-the-scenes stories from the world of auto racing and entrepreneurship. Buckle up for a fun and insightful ride! Key Topics Collaboration with Indy 500 champions opened new marketing avenues Cost effective promotion can significantly enhance brand visibility Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as...
2025-05-19
02 min
Elevating Performance (Audio)
EP 04, From NBC to NASCAR: The Grill N Chill Adventure with Mark Dronen
Join Mark Dronen as he takes you on a thrilling journey from Rockefeller Plaza to the Indy 500, sharing insights from collaborating with racing legends and launching innovative products like the Grill N Chill. Mark discusses What He Learned in Auto Racing, including the art of balancing innovation with business strategy, and behind-the-scenes stories from the world of auto racing and entrepreneurship. Buckle up for a fun and insightful ride! Key Topics Collaboration with Indy 500 champions opened new marketing avenuesThe creation and media success of the Grill and Chill as the ultimate tailgating experienceCollaborations with racing legends and national brandsInsights into...
2025-05-19
09 min
Elevating Performance (HD)
Why Do Top Companies Ditch Old Training Methods? (EP 03)
From old-school boot camps to modern methods, the video explores the evolution of professional development. It highlights how traditional executive training program methods are now outdated. Discover new leadership skills and how career development can improve leadership. Key Topics Transition from traditional boot camps to real-time leadership development Introduction to the College of Coaches, a community of executive coaches and industry leaders The critical connection between leadership and sales in tech-driven businesses Opportunities for collaboration and thought leadership Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing...
2025-05-12
04 min
Elevating Performance (Audio)
EP 03, The College of Coaches Launches: A New Era in Leadership Development with Mark A. Dronen
Join Mark Dronen as he explores the shift from traditional leadership training to a dynamic, real-time coaching model. Discover how the College of Coaches is enhancing leadership and sales effectiveness in tech-driven businesses. Key Highlights Transition from traditional boot camps to real-time leadership development.Introduction to the College of Coaches, a community of executive coaches and industry leaders.The critical connection between leadership and sales in tech-driven businesses.Roles within the College: Fellows, Executive Coaches, and Adjunct Coaches.The digital marketplace and network of the College of Coaches.Opportunities for collaboration and thought leadership. Chapters 00:00 The Evolution of Leadership Development 01:10...
2025-05-12
04 min
Elevating Performance (HD)
5 Big Problems Tech Driven Founders s Face Today (EP 02)
Navigating business challenges often requires strong leadership. 🤔 Discover how coaching can help in scaling a business and foster leadership development. These leadership skills are crucial for achieving business success. 💼 Key Points The demand for experienced tech executives in today's market Fragmented $14 billion executive coaching market The power of collaboration in executive coaching Maintaining professional networks post-retirement Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple busines...
2025-05-05
04 min
Elevating Performance (Audio)
EP 02, The Genesis of the College of Coaches with Mark A. Dronen
In this episode, Mark Dronen shares the amusing and insightful journey that led to the creation of the College of Coaches. Inspired by a classic Steve Martin comedy, Mark explores the growing need for experienced technology executives and the unique challenges faced by entrepreneurs today. Discover the five key insights that shaped this innovative coaching network. Key Points Inspiration from Steve Martin's "My Blue Heaven"The demand for experienced tech executives in today's marketFragmented $14 billion executive coaching marketThe power of collaboration in executive coachingMaintaining professional networks post-retirement Guest Mark Dronen, Founder of Elevator 321 and its College of Coaches Chapters 00:00 The...
2025-05-05
04 min
Elevating Performance (HD)
The Secret to Scaling Tech Businesses in 2025! (EP 01)
Join Mark Dronen as he introduces Elevator 321 and the College of Coaches. Discover how they help tech-driven businesses scale by bridging the gap between leadership and sales. Learn about Leadership Development as a Service (LDAS) and Sales Effectiveness Services, and how AI is used to enhance selling outcomes. Key Topics Leadership Development as a Service (LDaaS) Sales Effectiveness Services AI in Sales Strategy and Technology Insights from the College of Coaches Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on...
2025-04-28
01 min
Elevating Performance (Audio)
EP 01, Unveiling Elevator 321: A New Era for Tech Growth with Mark Dronen
Join Mark Dronen as he introduces Elevator 321 and the College of Coaches. Discover how they help tech-driven businesses scale by bridging the gap between leadership and sales. Learn about Leadership Development as a Service (LDAS) and Sales Effectiveness Services, and how AI is used to enhance selling outcomes. Key Topics: Leadership Development as a Service (LDaaS) Sales Effectiveness Services AI in Sales Strategy and Technology Insights from the College of Coaches Guest Mark A. Dronen, Founder of Elevator 321 Chapters 00:00 Introduction to Elevator 321 and our College of Coaches 00:38 Bridging Leadership and Sales Performance 01:47 Focus on Growth and Innovation About Elevator 321 and...
2025-04-28
02 min
Elevating Performance (HD)
The College of Coaches Formed
Elevator 321 forms the College of Coaches
2025-04-02
04 min
Elevating Performance (HD)
College of Coaches Launched!
Elevator 321's launches its College of Coaches.
2025-04-02
01 min