Shows
The Growth Wizards PodcastMark Kilens, VP of Marketing at EasyLlamaBeyond the AI Hype: Mark Kilens on GTM Focus, AI Search, and Clean DataSummaryDrowning in AI noise and tool fatigue? This episode reframes growth around people, data, and disciplined go-to-market execution. Mark Kilens—VP of Marketing at EasyLlama, former HubSpot and Drift leader, and founder of TAC/GTMLibrary—explains why starting with tools is the fastest way to waste money. He shares how to turn customer conversations into a “second brain,” the shift from chasing SEO rankings to influencing AI search engines like ChatGPT and Gemini, and what multi-product GTM looks like as EasyLlam...
2025-12-0518 min
GTM News DeskMake Value The Center Of Your Process with Ryan SchultzWhy do so many B2B sales motions still feel stuck?If buyers say they want partnerships, why do so few deals feel like one?And what happens when every team aligns around delivering real value instead of pitching it?That’s the conversation on this episode of GTM News Desk. Ryan Schultz, CEO of DIVACS, joins Mark and Rachel to discuss why most companies lose sight of value after the deal is signed — and how to fix it. He talks about building trust between sales and customer success, why acron...
2025-11-0434 minGTM News DeskAI For Good Means Putting People First with Nicole WarshauerIs Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated?Why are B2B leaders still scrambling to make sense of AI’s real value?And how do we realistically & responsibly scale AI that serves both teams and customers?We get into all of this in this episode of GTM News Desk. Nicole Warshauer, Marketing Executive at Nicolewarshauer.com, shares how to approach AI with intention, why pilots matter more than promises, and what it looks like to use technology in the servic...
2025-08-2633 min
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth08 AFTER SHOW Are You Designing Events for Humans or Your Dashboard? with Mark KilensWhat’s the point of saying “people first” if your event strategy still starts with forms, friction, and five follow-ups? In this Dynamic Dialogue After Show, Megan Martin and Mark Kilens take a sharp turn into the future of martech, event tech, and the big missing piece in most GTM strategies: the human behind the data.They dive into why alignment is dead, how AI will overhaul the attendee experience, and what your event system needs to look like if you want to survive 2026. Plus, Mark shares his personal operating system and why your week needs more reflec...
2025-07-1831 minEVENT ABOUT IT: Event Marketing, Strategy & Business Growth08 What Do You Do When the Keynote Derails — and So Does the Vibe? with Mark KilensWhat happens when your keynote speaker goes rogue and the whole audience walks out? Megan Martin is joined by Mark Kilens, creator of HubSpot Academy, Drift’s former VP of Content & Community, and current VP of Marketing at EasyLlama. They unpack what to do when events go sideways... and how to bounce back.They play “Funnel Vision,” a high-stakes game of GTM tactics and event chaos, and talk about why splashy moments like llamas in booths or celebrity Cameos won’t fix a funnel that doesn’t focus on people first.What You’ll Learn:Why you...
2025-07-1820 minGTM News DeskOutbound Isn’t Dead, But It’s 10x Harder with Todd BuslerWhat’s behind the rise of acronyms like CBM?Is “Vibe Growth Marketing Manager” even a real job?What does it take to build a pipeline through genuine relationships instead of volume?Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.Jump int...
2025-07-1537 minGTM News DeskWhy Vulnerability is Key to Leading Successful Teams with Brie AlettoWhat’s driving the rise of fractional leadership in today’s business world?How is AI changing the workplace, and why do soft skills matter more than ever?And what does it take to create a united and high-performing executive team?That’s exactly what we’re exploring on this episode of GTM News Desk. Brie Aletto, CEO at Altvia, shares her experience in building a united executive team, emphasizing the role of vulnerability, transparency, and shared goals in driving team success.Jump into the action:(00:00) Welcome to GTM News...
2025-07-0138 minGTM News DeskUniting Teams Under One Customer Journey And KPI with Josh AllenWhy does “alignment” fall short when GTM teams need to move as one?What language and behaviors actually drive unity across sales, marketing, and product?What does it take to operationalize a GTM strategy that every team can execute?Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen, CRO at Quickbase, joins us to share what gets in the way of true team unity, how to structure your GTM motion around shared goals, and why every team, not just sales, needs to carry the sa...
2025-06-0332 min
GTM InnovatorsGTM Innovators: Creating Demand Through Community - A GTM Chat with Mark KilensIn this episode of GTM Innovators, we sit down with Mark Kilens for a conversation that brings us back to the GTM fundamentals. Mark is the VP of Marketing at EasyLlama and Founder of TACK. Mark shares how the most effective go-to-market strategies today are rooted in community, education, and trust. From building scalable programs to fostering authentic engagement, Mark’s insights may sound simple—but they’re powerfully foundational. Whether you're refining your GTM motion or starting from scratch, this episode is packed with timeless advice on creating real demand through human connection.
2025-06-0246 minGTM News DeskWhat AI Can’t Replace in Customer Success with Kirsty O’SullivanWhat does it take to turn customer experience into a growth engine?How can AI and data actually bring teams closer to their customers instead of further away?What gets in the way of a united go-to-market motion, and how can companies fix it?Those are the three big topics we’re covering in this episode of GTM News Desk. Kirsty O’Sullivan, SVP of Customer Experience at ZoomInfo, shares how her team uses AI to personalize onboarding at scale, how they measure GTM matu...
2025-05-2036 min
Enterprise AlchemyNavigating the New Landscape of Go-to-Market Strategies with CEO Mark KilensIn this episode of Enterprise Alchemy, Anthony Nash speaks with Mark Kilens about the evolution of go-to-market strategies in response to changing buyer behaviour. They discuss the shift from traditional search methods to social networks and conversational experiences, emphasizing the importance of understanding human behaviour in B2B marketing. Mark highlights the transition from a channel-first approach to a network-first strategy, focusing on building trust and relationships with customers and partners.
2025-05-0931 min
GTM News DeskBREAKING NEWS: A new chapter for GTM News DeskWe have some breaking news at GTM News Desk. A new era begins as we welcome a fresh voice to the show.After 18 episodes of insights, debates, and plenty of laughs, Nick is signing off. As he and Mark reflect on their time hosting together, they share lessons learned, favorite moments, and the relationships that shaped the show.And stepping into the newsroom is Rachel Elsts Downey, bringing a new perspective, new conversations, and the same commitment to exploring people-first go-to-market strategies.J...
2025-05-0606 minGTM News DeskWhy Audience-First Content Drives Real Results with Jonathan PaulWhat does it take to create content that truly connects with your audience?Why are so many marketing teams still prioritizing quantity over quality, even with AI in the mix?How can aligning product marketing, brand, and content unlock better outcomes?Those are the three big topics we’re covering in this episode of GTM News Desk. Jonathan Paul, VP of Content Marketing at Vena Solutions, joins Mark Kilens and Nick Bennett to share how his team is structured across multiple functions, why content mu...
2025-04-2227 minGTM News DeskBuilding Customer-Centric Strategies with Rebecca ShaddixWhat happens when companies prioritize short-term goals over the big picture?How can organizations avoid mediocre marketing from old strategies?Why is balancing metrics with meaningful relationships vital for long-term growth?Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the lo...
2025-04-0829 minGTM News DeskWhat It Really Takes to Lead a People-First Company with Kate O’NeilHow can companies truly build a people-first culture?What happens when leadership prioritizes customers but neglects employees?Why is bad management one of the biggest problems in tech today—and how do we fix it?Those are the three big topics we’re covering in this episode of GTM News Desk. Kate O’Neil, CEO of Opre, joins us to discuss what it really takes to lead with a people-first mindset, the structural challenges holding companies back, and the investments in leadership that actually move t...
2025-03-2530 minGTM News DeskWhy Interactive Demos are Reshaping B2B Buying with Natalie MarcotullioWhat’s changing in how B2B buyers evaluate and purchase software?How can interactive demos create a frictionless, buyer-first experience?What role does AI play in the future of go-to-market strategies?Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discuss how buying behaviors have shifted, why self-service and peer-driven evaluations are reshaping the market, and how companies can leverage interactive demos to meet buyers where they...
2025-03-1127 minGTM News DeskWhy Experiential Events Are the Future of B2B Marketing with Josh King & Daniel CurtisHow are B2B SaaS companies adapting to a market where traditional growth channels are failing?What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams?How can companies leverage experiential events to drive deeper engagement and real business impact?Those are the three big topics we’re covering in this episode of GTM News Desk. Josh King and Daniel Curtis from emc3 join us to break down the power of events, the pitfalls companies face in planning th...
2025-02-2528 min
The Unexpected LeverMarketing Channels are Dead with Mark Kilens, TACKAre marketing channels dead?In this episode of The Unexpected Lever, Jarod Greene sits down with Mark Kilens, CEO and Co-Founder of TACK, to challenge a long-held belief in B2B marketing. Mark argues that traditional channels—email, paid ads, and SEO—are losing effectiveness while networks are becoming the real drivers of growth. He breaks down the shift from channels to networks and why companies need to rethink their marketing strategy. From building a network map to understanding the power of trust, this conversation explores a new way to connect with buyers.In th...
2025-02-1305 minGTM News DeskYour Go-To-Market Playbook Is Broken with James KaikisHow is go-to-market strategy evolving in a world of shifting buyer expectations?What role does AI play in reshaping sales, solutions engineering, and customer success?Why are traditional sales playbooks breaking down, and what comes next?Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis, CRXO at TestBox, who shares insights on the convergence of trends reshaping B2B sales, the rise of solutions engineering, and how companies can move beyond transactional selling to become true strategic partners.Jump...
2025-02-1131 minGTM News DeskThe Importance of Customer-Focused Messaging with Emma StrattonHow is AI reshaping productivity in go-to-market strategies?What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?How can businesses craft messaging that resonates with customers while avoiding jargon overload?Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explor...
2025-01-2836 minGTM News DeskStartups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers (with Klue's Katie Berg)Why is it easier to launch a startup than to achieve sustainable growth?What impact will OpenAI's SearchGPT have on the search experience?How is Klue’s Compete Network helping product marketers gain a competitive edge?Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of cre...
2025-01-1435 minGTM News DeskStartups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers (with Klue's Katie Berg)Why is it easier to launch a startup than to achieve sustainable growth?What impact will OpenAI's SearchGPT have on the search experience?How is Klue’s Compete Network helping product marketers gain a competitive edge?Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creati...
2025-01-0735 minGTM News DeskAI for CX and CS, and Customer-Led Growth (with Champion’s Gianna Scorsone)What does Zendesk’s new AI solution mean for the future of customer experience?How is the new company Agency reinventing customer success to empower teams?Can customer-led growth really drive sustainable revenue?Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone, Co-Founder and Chief Operating Officer of Champion, to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close...
2024-11-1225 min
Talking Too Loud with Chris SavageB2B Influencers and Building Community with Tack CEO Mark KilensHave you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a rHave you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a resounding 'Yes!' On the latest episode of Talking Too Loud, Chris Savage and Sylvie sit down with the former founder of HubSpot Academy, current founder of media and marketing firm Tack, to talk a little about dream jobs and a lot about the evolving trust dynamics in B2B marketing. From the rise of influencers to...
2024-10-2936 minGTM News DeskStartup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)How is AI making it easier and more affordable to start a business?What are network effects and how do they drive business growth?Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.Jump into the action:(00:00) Welc...
2024-10-2930 minGTM News DeskOpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck)What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy?Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making...
2024-10-1531 minGTM News DeskOpen AI, AI Benefits, & Data-Driven Marketing (with Outreach's SVP of Marketing, Ali Jawin)How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing?Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests?What is the best framework for using data-driven marketing to align with your C-Suite this budget season?Those are the 3 big topics we're covering on this episode of GTM News Desk. We’re joined by Ali Jawin, SVP of Marketing at Outreach, to share her insights on the importance of having solid data for AI integration, why you should start small with ma...
2024-10-0132 minGTM News DeskAI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote)Is AI actually helping folks be more productive at work?What can B2B learn from then NBA's new media agreement?What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discu...
2024-09-1729 minGTM News DeskNike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)What can we learn from Nike’s last marketing pivot that failed?Is Hubspot’s AI SEO tool actually helpful?How do you define your ICP to be both people-first and fueled by data?These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensurin...
2024-09-0338 minGTM News DeskZero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)How is content marketing changing in 2024??What is up with the Meta custom AI characters?How do you make effective zero-click content?Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
2024-08-2041 minGTM News DeskFunnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)What is there to know about PathFactory’s acquisition of UberFlip?How do you design a people-first marketing funnel?Where is the future of SEO headed with Google’s latest updates?Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing...
2024-08-0630 minGTM News DeskDemand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)What are Google's surprising findings on video advertising?What is a Network Development Representative role (NDR)?What frameworks can elevate demand generation strategies?Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offe...
2024-07-2328 minGTM News DeskEvent Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing?Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.Jump into the action:(00:00) Welcome to GTM Ne...
2024-07-0928 min
The Content Cocktail HourThe Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK.In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mark discuss the evolution of building a community and audience with a people-first approach to business. They share practical strategies to prioritize transparency and authenticity and uncover how transparent pricing, personal marketing...
2024-07-0929 min
Selling in Asia with Tom AbbottThe Importance Of Incorporating Conversational Selling with Mark Kilens from DriftIn this episode of Selling in Asia, join us as Tom Abbott sits down with Mark Kilens from Drift to find out the best conversational sales practices, how to speed up the qualification process, and how to take a sneak peek at Drift’s Revenue Acceleration model. Mark Kilens is Vice President of Content and Community […]
The post Revenue Acceleration Using Data and AI with Mark Kilens from Drift appeared first on SOCO Sales Training.
2024-07-0539 minGTM News DeskIntroducing GTM News DeskWelcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help yo...
2024-06-2401 min
CELab: The Customer Education LabEpisode 131 - Mark Kilens - Education is a Fundamental Pillar of your Go-to-Market"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. Check out Mark's projects at tacknetwork.com and tackinsider.com.
In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how education should be a fundamental pillar of your GTM Strategy. Why? The importance of integrating education into marketing strategies is crucial for businesses to build trust and loyalty with their customers.
Tune i...
2024-05-2442 min
Sidekick Strategies Expert InterviewsCreating & Understanding a People-first GTM Model with Mark KilensMark Killens discusses the principles of the People-First GTM model and its significance in today's marketing landscape. He emphasizes the importance of storytelling and building relationships in this approach. Mark also explores the challenges marketers face when implementing a People-First GTM strategy and provides insights on overcoming them. He delves into the role of community-led growth, partner-led growth, and events in driving engagement and fostering deeper relationships. Additionally, Mark highlights the key components of an effective content-led growth strategy. This conversation explores the concept of a people-first go-to-market (GTM) model and its various components.
The discussion covers the power of...
2024-04-1646 min
Ops CastPeople-First GTM and how Marketing Ops can Enable it with Mark KilensText us your thoughts on the episode or the show!Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.Throughout...
2024-04-1547 min
The Marketer ShowHow Mark Kilens grows revenue by millions with people-first GTMOn today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.In this episode, you'll learn:What people-first GTM isHow most companies are thinking about GTM the wrong wayHow to implement a people-first GTM motion in your companyAnd much more!
2024-04-0821 min
The ABM Way!Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark KilensJoin Mark Kilens, the co-founder of TACK, and me in discussing"People first Go-To-Market."Here, Mark discusses:1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more.Thanks for listening. What can we do to improve the show?Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.Join here
2024-02-0728 min
Friends with Benefits31 - Mark Kilens on the Power of People-First Go-to-Market StrategiesSend a textIn this episode, Jason and Sam interview Mark Kilens, the co-founder of TACK, about the concept of "people first" go-to-market strategies. Mark explains the importance of focusing on people and relationships in the ever-evolving tech industry. He shares insights on the shift from a search-centric to a social-centric internet, the power of storytelling in business, and the role of community in driving growth. Mark also discusses the significance of building a minimal viable audience before launching a product and the benefits of creating a community ecosystem within a business.Key Takeaways:
2024-02-0145 min
The StackLeveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at AirmeetIntent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Airmeet’s Chief Marketing Officer, Mark Kilens, has gone all in to understand and leverage intent data to get more prospects down the funnel.But it's not just about data. Mark emphasizes the foundational importance of understanding your Ideal Customer Profile (ICP). This deep knowledge forms the bedrock of all marketing endeavors, ensuring that every campaign and every message resonates with the target audience.Mark also touches on the art of proactive planning. In a...
2023-12-1237 min
Content MattersMark Kilens on People-First Go-To-MarketMark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that relies on relationships and partners to create, capture, and convert demand into revenue. It’s about putting people at the center of everything the business does. Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business su...
2023-11-1641 min
The People Powered Community Podcast022: Mark Kilens & Asher Mathew - The Shift To People-First, Partnership-Led and Community-Led GrowthIn this episode of the People Powered Community Podcast, Leslie Greenwood interviews Mark Kilens, CEO and Co-Founder of TACK and CLub PF, and Asher Mathew, CEO of Partnership Leaders. They delve into the world of community-building and people-first and partnership-led go-to-market strategies.
Join the conversation as they discuss the importance of partnerships, psychological ownership, creating communities with purpose, and the shift towards small niche communities. Discover valuable insights and actionable tips from these industry experts on how to foster engagement and drive success in the rapidly changing business landscape.
Thinking about building a community? Let's chat.
2023-09-1449 min
Interesting B2B MarketersEpisode 48: Transforming Businesses: Community to Member-Led Model | Mark KilensSteve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience.In this episode, the duo delves into several riveting topics:The transformation process of businesses from a community-led model to a member-led model.The creation of a new category in a saturated B2B marketplace.Candid insights from Mark's time at HubSpot, focusing on its unique workplace culture.An exploration of future trends...
2023-08-2926 min
Bridge the Gap™ by Revenue ReimaginedEpisode #5: Mastering People First GTM: Elevate Customer Experiences and Drive Data- Driven Growth with Mark KilensDiscover the extraordinary journey of Mark Kilens, a GTM expert who defied the norms of traditional go-to-market strategies. His story takes an unexpected twist as he unveils the power of prioritizing customer experiences, collaboration, and data-driven decision-making. Brace yourself for an episode that will challenge the norms around sales and marketing. Areyou ready to unlock the secrets Mark has to share? Stay tuned to find out how his unique approach can revolutionize your GTM strategy.Our special guest is Mark Kilens:We're excited to welcome Mark Kilens, a pione...
2023-08-1527 min
Marketing, Demystified The Podcast4: What’s a people-first go-to-market strategy? A chat with Mark KilensSo many go-to-market strategies start with a company-centric focus on channel and distribution.
But what if we focused our go-to-market strategy around the people we are trying to reach?
To discuss the concept of a people-first go-to-market strategy, Jenn Mancusi is joined by Mark Kilens, Founder of ClubPF and CEO of TACK.
Join us for this episode.
Read more about putting people first in your GTM strategy here: https://www.growgetter.io/podcast/putting-people-at-the-heart-of-your-go-to-market-approach/
Connect with Mark here: https://www.linkedin.com/in/markkilens/
2023-08-0352 min
Category ThinkersHow to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)Mark Kilens has built a career as a marketing leader and category designer with HubSpot and Drift. Now, he's the CMO at Airmeet, the company behind Event-Led Growth.In this conversation, we break down what Mark's learned as a category designer, including:How to wrap your category in a familiar context to help buyers understand it.Mark's 3 step framework for developing category language.Why category design needs to be led by a CEO who can keep the team focused on the category strategy.To participate in our live podcasts and events, join our community for...
2023-07-1146 min
Growth Marketing CampGet More Bang for your Buck with Event-Led Growth w/ Mark KilensIn this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand t...
2023-06-1341 min
More Than A TitleBehind the Scenes in Marketing with Mark KilensWe're back for another episode of More Than A Title and this week we have special guest Mark Kilens, CMO at Airmeet, joining the show!Airmeet is a leading virtual and hybrid event platform, and Mark oversees it's global marketing team responsible for brand, demand, lifecycle, and product marketing.He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drifts community, Drift Insider, which has 65,000+ members, and Drifts FLASH, RevGrowth, and HYPERGROWTH events.Prior to joining Drift, he served as...
2023-06-081h 00More Than A TitleBehind the Scenes in Marketing with Mark KilensWe're back for another episode of More Than A Title and this week we have special guest Mark Kilens, CMO at Airmeet, joining the show!Airmeet is a leading virtual and hybrid event platform, and Mark oversees it's global marketing team responsible for brand, demand, lifecycle, and product marketing.He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drifts community, Drift Insider, which has 65,000+ members, and Drifts FLASH, RevGrowth, and HYPERGROWTH events.Prior to joining Drift, he served as...
2023-06-081h 00
Pipe Dream | A B2B Marketing PodcastHow to Produce Webinars That Don't Suck w/ Mark KilensIn this episode, I talk to Mark Kilens, CMO of Airmeet.
We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom.
From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there.
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I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ide...
2023-04-0423 min
Digital Marketing Master"Utilizing Events In a Go-To-Market Strategy" with Mark KilensSarah sits with Mark Kilens, CMO of Airmeet. Mark and his team drive event engagement through a planned strategy to successfully cover all three chapters of an event: the before, during, and after. Sarah and Mark discuss how marketers must apply strategy as a fundamental approach in the field. Staying ahead, rethinking, and moving forward with evolution is crucial to achieving strategies that will make a difference!
2023-03-1515 min
The Marketing MillennialsWhy Content is King For Building Community And Experience, With Mark Kilens, Airmeet.How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
2023-03-1549 min
The Tony DUrso Show - Journey to Success!Go Fast & Take Chances | Mark Kilens & Tony DUrsoMark Kilens is Chief Marketing Officer of event-led engagement platform, Airmeet, leading a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events category. Prior to joining Airmeet, he served as VP of Content and Community at Drift, and oversaw Drift Insider, a community of 50,000+ members. He also previously held the title of VP of Marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass $600 Million USD in revenue. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday...
2023-03-1059 min
B2B Community Builder Show (formerly Chief Executive Connector)Ep 215 | Event Led Growth For SMEs That Think They Can't Do More Events But Want To w/ Mark KilensThe business closest to the customer wins.This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.That's why the idea of Event-Led Growth is one you should consider.On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and show you: - why events are a m...
2023-03-061h 08
Nearbound MarketingWhy you shouldn't go it alone on events┃Mark KilensToday, CMO of Airmeet Mark Kilens joins me to talk about using events to drive your marketing. Events are not about you and your business. Events are about your customers! During the episode, we touch on how you can go further and faster with an event-led growth strategy. Events can bring in leads - of course. But great events are about playing the long game, building a reputation, and creating trust.Create a great experience for them that builds trust with you and your brand.If you want a bite-sized summary o...
2023-02-2441 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#310 What is Event Led Growth? (and is it worth it) - Mark Kilens► What is Event-Led Growth?
✔ Mark Kilens is CMO @ Airmeet
🎧 Have a listen to Mark & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why should B2B companies consider it?
👉 What not to do?
👉 How does it stack up compared to sales led growth, product led growth and marketing led growth?
👉 How to start and event led strategy?
MARK KILENS
★ LinkedIn: https://www.linkedin.com/in/markkilens/
★ Web: https://www.airmeet.com
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgr...
2023-02-2037 min
On Brand with Nick WestergaardBuilding Your Brand Through Events with Mark KilensMark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast.About Mark KilensAs Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a global team of marketing professionals who are working to advance the event-led growth movement across the B2B events catego...
2023-02-0628 min
Event Marketing: RedefinedEp 22 | How Virtual and Hybrid Events Are Changing the Industry with Mark KilensLet’s face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?”That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently!Mark has gone far in the marketing industry, having built HubSpot Academy from the ground up to working as VP of Content and Community at Drift. Now he’s the first-ever CMO of Airmeet, a leading virtual...
2023-02-0156 min
The Long GameEvent-Led Growth and Customer Education with Mark Kilens (Airmeet)Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model.When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them.In today’s episode of The Long Gam...
2023-01-1148 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.Let's talk about marketing-partnerships alignment w/ Mark Kilens and Rhonda ScherIn today’s episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher.
Rhonda was deep into sales before working in her first partnerships role at Hopin. Mark cut his teeth building HubSpot’s renowned partner and user training programs before running marketing at companies like Drift and now he’s CMO of Airmeet.
During our talk today, the three of us work to uncover:
What partnerships mean t...
2022-12-0543 min
Content LogisticsHow to Build & Scale a Modern Content Team at a SaaS Startup with Mark KilensContent marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.But content marketing is not static, and it doesn't look the same now as it did ten years ago — just as it won't look the same in ten years. Today, content marketing comes in the form of websites, social media, podcasts, bl...
2022-11-1637 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.The what, why and how of building an Academy for your SaaS w/ Mark KilensToday I definitely looked out for my audience and turned lemons into Lemonade.
I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel....
But, I forgot to invite his VP of Channel. Idiot move.
This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experience with HubSpot (Mark was VP of HubSpot Academy - the most successful SaaS academy and certification program ever), I realized how valuable his insight would be on s...
2022-10-2838 min
The Sales Technology PodcastCMOs in SaaS - Mark Kilens - CMO, AirmeetDon't make this one an after thought! Event-Marketing is a new infection idea that is growing new business! Mark Kilens brings his experience from Drift and now Airmeet on how to use the full potential of Event-led-growth right to your doorstep.What does Event-Led-Growth encompass?How do we use of Event-Led-Growth in combination with your team? How do you build structures that AREN’T ambiguous and confusing?!In-person, post-pandemic, hybrid live & online-events & co-sponsorship events can be tapped into while acquiring new leads, deepening engagement, and relationship building. Ultimately Event-Led-Marketing leads to new re...
2022-10-1242 min
Business BrosHow To Incorporate Events In The Marketing Funnel with Mark Kilens1028 Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey. He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 50,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events. Prior to joining Drift, he served as VP of...
2022-09-1632 min
The Marketing Millennials99 - Why Content is King For Building Community And Experience, With Mark Kilens, Airmeet.How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
2022-08-0450 min
Community SenseBuilding A Bridge With Community with Shana Summers at HubSpotShana shares how community can act as a bridge to foster connections between individuals and amplify the work that they do, how to engage leadership to get their buy in on your community strategy, and how to build inclusive programming and partnerships that celebrate the work of diverse professionals. Tune in to hear it all!
2022-05-2540 min
Coffee with ClosersLeading with Content, Building a Community, and Growing a Brand | Mark KilensHow many Hubspot Academy certifications did you take? Personally, I’ve been on that journey too many times to remember the actual numbers. It’s impressive how a company can build an amazing brand by putting out a tremendous amount of value for free (and getting top dollar in ROI in return).
My guest for today’s episode of Coffee with Closers is the man who actually created Hubspot Academy - from idea to execution. Meet Mark Kilens, the VP of Content and Community at Drift where he leads the content, creative, and events teams. Prior to joining...
2022-05-2338 min
Community SenseDo Things That Don't Scale with Chris Anderson at GuruChris shares how their community has grown and evolved, why scalability shouldn't be a key concern when building a community, why communities need nurturing, and more! Tune in today to hear it all.
2022-04-2240 min
GrowthFit by CustomFit.aiMaking marketing conversational with Mark Kilens from DriftModern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.
In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.
Highlights of the talk:
👉 Personal operating system
👉 Improved personalized experiences for your customers
👉 Content Strategy that has worked
👉 6 types of cornerstone content assets
Read the blog here-https://bit.ly/3v87gi1
Let us k...
2022-04-1223 min
Community SenseLeveraging Established Communities with Zoë Hartsfield at SpekitZoë Hartsfield, currently Community Manager at Spekit, and formerly Community/Partner Manager at Dooly (at the time of our interview), understands the power of going to where the people are, rather than trying to attract folks to come to them. Zoë is a believer in the power of community to solve problems, and shares her tips on leveraging community to support the growth and development of your brand
2022-04-0737 min
Community SenseDesigning a Community Strategy with Dan Cmejla at Chili PiperAs Director of Partnerships, Community, and Social Media at Chili Piper, Dan Cmejla helped increase the company’s revenue by over 400% through the use of advanced community strategies, and he joins us today to share them. Key takeaways from our discussion are key questions to ask before starting a community, building a ‘community ecosystem’ by aligning your community with other similar ones that surround brands in your niche, and how to encourage community members to advertise your brand without explicitly asking.
2022-03-2339 min
Community SenseThe Power of Selflessness with Christina Garnett at HubSpotManaging a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences.
2022-03-0940 min
Growth with Matt BilottiDrive Growth through Education (Mark Kilens, Drift)A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business. On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the importance of cross-pollination between product teams and content marketing teams, and if...
2022-03-0232 min
Community SenseBuilding Member Journeys with Marjorie Anderson at PMIBuilding a robust community is about more than the provision of resources and benefits. Companies need to think about how they can take members on a journey and deliver value at each step. This is a process that requires constant work and intentionality.
2022-02-2340 min
Community SenseThe Art & Science of Community KPIs with Colin Campbell at OutreachFor those of us building brand communities, KPIs are not always easy, but they are essential to checking your progress and sharing it back to your organization. To help us understand the art and science of community KPIs, today’s guest is Colin Campbell, Head of Community at Outreach.
2022-02-0945 min
Marketing Today with Alan Hart297: Integrating Conversational Marketing into the Buyer Journey with Mark KilensMark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth.In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report. They also talk about what conversational marketing is, how Drift approaches it, and how marketers need to think about conversation as they build their marketing and sales enablement functions.Later in the interview, Alan...
2022-02-0244 min
Community SenseCommunity is Collaborative with Erica Moss at AtlassiaWe talk to Erica about the diverse user base that forms the Atlassian community and the work she does to enable them to connect with each other and be involved in a two-way conversation with the company’s internal teams. Erica speaks about the need for internal teams to be educated about the value of their company’s community, for these internal teams to be actively involved in nurturing it, and for those in leadership positions to display their buy-in.
2022-01-2635 min
Community SenseCommunity Sense Sneak Peek with Carly & MarkWelcome to the very first taste of The Community Sense Podcast, the show where we talk with the world’s best community leaders to get inspired and learn the strategies for building a thriving community!
2022-01-1004 min
Marketing Spark (The B2B SaaS Marketing Podcast)Turning Up the Volume on Conversational MarketingFor many B2B SaaS companies, conversations are the ultimate success metric.
When customers directly engage with you, relationships are established and, as important, the sales journey is jump-started.
On this episode of Marketing Spark, Mark Kilens, Drfit's VP of Content & Community, talks about how conversation marketing gained momentum last year at a time when conferences disappeared.
Drift pioneered conversation marketing with the introduction of an AI-powered chatbot that attempts to engage, understand and recommend solutions.
Mark and I also talk about Drift's approach to content marketing, the importance of content...
2021-11-1032 min
The Black Line Between Sales & MarketingEpisode 80: Interview with Mark Kilens - Revenue Acceleration, Building Insights & CommunityToday’s episode is a special one as we welcome guest Mark Kilens, VP of Content and Community at Drift, to the show. You’ll receive expert insights into the topics of revenue acceleration, building insights from data, and community. We are so excited to share this episode with you all, and thank you Mark for joining us.If you'd like to follow Mark you can do so in these locations: Twitter: @MarkKilensLinkedIn: Mark KilensIf you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email...
2021-08-161h 00
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & TeamsCreating Community, Taking Chances and Going Big On Content with Mark Kilens of DraftI sit down with Mark Kilens, who is VP of Content and Community at Drift where he leads the content, events, community, and learning and development teams.
He oversees Drift's content strategy, Drift Insider (35,000+ members), L&D functions, and Drift’s RevGrowth and HYPERGROWTH events.
Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
Text Mark at 978-226-6965
2021-06-0934 min
Revenue Champions11: The Truth Behind Drift’s Content Machine and How to do it with Mark Kilens VP of Content and Community @DriftAlice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more.
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Send in a voice message: https://anchor.fm/cognism/message
2021-03-2438 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers21 - Marketing Challenges and Wins with Mark Kilens, VP of Content & Community at DriftMark Kilens, VP of Content and Community at Drift, joined me on the Modern Startup Marketing podcast.
Drift was founded in 2015, has ~400 people, and is based out of Boston, MA. They've raised Series C ($107M total). Drift helps companies (specifically, marketing and sales) engage in real-time, personalized conversations so they can build trust and accelerate revenue. Drift combines chat, email, video, and automation to remove the friction from business buying and make it more enjoyable and human. They came up with the categories “conversational marketing” and “revenue acceleration” and just announced a year of record-breaking growth.
Here's...
2021-03-0845 min
The Jam Sessions by Rock Content#7. How Conversational Marketing and Sales Accelerates Revenue with Mark KilensMark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy, where he educated millions of people and created a best-in-class hub for marketing and sales content and training.
Join Mark Kilens and Vitor Peçanha, Rock Content's CMO, for a conversation on:
How conversational strategies have impacted the digital World;
How to implement conversational tactics in a Content Experience;
Mark's learnings leading the Content and Community at Drift;
2021-03-0545 min
Office Hours: Where B2B Sales and Marketing Learning HappensUsing PX in Conversational Marketing with Mark KilensYou wouldn't let a paying customer wander around your store for an hour before you helped them, so why should your website be any different? In this episode, MK learns from Mark Kilens, VP of Content and Community at Drift, about ways to optimize your website for PX.
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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts
If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod
2021-02-0421 min
Sales & Marketing Talk Show#53 Content & community with Mark Kilens / DriftCommunity & content at Drift with Mark Kilens, VP of content & communityIn this episode we discuss with Mark about:✔️ Why should companies invest in building communities?✔️ What has been the biggest challenges & learnings from building Drift insiders?✔️Certifications as part of content & community marketing?✔️ Three most important questions that will serve as the foundation of your content and community strategy: 1) What stage is your business?2) Who is your audience?3) How do they buy your product?✔️ And many more...
2021-02-0340 min
CareerHQ by Superpath#24 - Mark Kilens on content leadershipMark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the skills needed to become a VP and talk about Mark's early days at Hubspot.
You can connect with Mark on LinkedIn and Twitter. Check out Drift Insider to see all the resources we talked about.
2021-02-0235 min
The Casted PodcastThe Power of Learning and Storytelling in Your Podcast with Drift’s Mark KilensToday’s conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it’s important to think about how your podcast fits into your brand’s overall strategy, and use your podcast as a reso...
2020-11-2429 min
SaaS Marketing MakeoverEpisode 2 with Drift's VP of Content & Community Mark KilensIt's makeover time.
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build an on-the-spot strategy for a recognizable SaaS brand - as quickly as possible.
Today's guest, Drift's VP of Content and Community Mark Kilens!
2020-10-0838 min
Martech Masters: Presented By Nextiny MarketingConversational Marketing and Revenue Acceleration: Mark Kilens, VP of Content and Community at DriftThis week’s episode of Martech Masters features Mark Kilens, VP of Content and Community at Drift. Mark joins Gabriel to walk through the evolution of conversational marketing and the importance of understanding that evolution. Mark also talks about revenue acceleration and what’s new at Drift - Drift Insider.
2020-08-2637 minMartech Masters: Presented By Nextiny MarketingConversational Marketing and Revenue Acceleration: Mark Kilens, VP of Content and Community at DriftThis week’s episode of Martech Masters features Mark Kilens, VP of Content and Community at Drift. Mark joins Gabriel to walk through the evolution of conversational marketing and the importance of understanding that evolution. Mark also talks about revenue acceleration and what’s new at Drift - Drift Insider.
2020-08-2637 min
The Couch with Salted StoneEp 4: Live Chat, Chatbots and all the Cool Stuff with Mark KilensSalted Stone's Chief Marketing Officer, Tony Eades caught up this week to talk 'couch to couch' with Drift's VP of Content and Community, Mark Kilens. Mark's also one of the founding fathers of Inbound who started the HubSpot Academy which has certified over 165,000 professionals worldwide.
2020-08-1241 min
Higher Ed PulseEpisode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at DriftThere’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc. People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to jump through endless hoops before a conversation can ever take place (looking at...
2020-07-0949 min
The Riderflex Podcast: Inspiring & HiringRiderflex Podcast - Guest Interview #75 - Mark KilensMark Kilens - "Thoughts About Job Interviewing" - https://youtu.be/pKk6lsuhdCM
Recruiting and Consulting Firm @Riderflex Podcast Presents:
@Mark Kilens, VP of Content and Community at @Drift - "Job Interviewing"
Riderflex.com | 888-964-5876
Riderflex is a global Recruiting and Consulting Firm. We give Career Advice & Job Interviewing Tips on this podcast.
Listen to the full interview on YouTube:
https://youtu.be/yUGXpawOTHU
Learn more about Mark Kilens at:
h...
2020-04-2948 min