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Mark Milutin
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The Brand Building Podcast
This AI Can Change Your Email Creative… Based on How YOU React - Nir Weingarten Eikona
In this episode, we explore how Eikona is reinventing lifecycle marketing with AI-powered adaptive creative. Imagine emails and ads that change for every single customer — in real time. Nir, Eikona founder, breaks down the future of personalization, the tech behind it, and why this shift will transform how brands grow. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Connect with Nir: https://www.linkedin.com/in/nir-zvi-weingarten/ Check out Eikona: https://www.e...
2025-12-15
44 min
The Brand Building Podcast
Inside Black Friday 2025: The Numbers, Strategies, and Surprises That Defined the Day
Black Friday 2025 just became the biggest online shopping day in history. In this episode I break down the key numbers the standout trends and the strategies that helped brands win. From Shopify’s six point two billion day to Klaviyo’s one billion in attributed sales this is a fast look at what really happened and what operators should focus on for 2026.
2025-12-01
13 min
The Brand Building Podcast
Thanksgiving Reflections From Inside BFCM Week
In this special Thanksgiving episode, I wanted to slow things down and simply say thank you. This is the busiest and most stressful week of the year for anyone in e-commerce and it has been that way for me for almost sixteen straight Black Fridays. It is long nights, constant changes, nonstop pressure, and a level of expectation that only founders, operators, and agency teams truly understand. But Thanksgiving has always been the one moment inside all that chaos where I take a breath and reflect. It is a day grounded in gratitude, presence, and shared meals...
2025-11-27
08 min
The Brand Building Podcast
Email Deliverability Explained: The Foundations You Cannot Ignore Anymore
In this episode I am breaking down one of the most misunderstood and overlooked parts of retention marketing. Email deliverability. Email used to be simple. You set up an ESP, write a calendar, launch a few campaigns, and revenue shows up. That world is gone. Between iOS changes, Google and Yahoo protocol updates, and rapidly evolving inbox rules, email deliverability has become one of the most important and most complex levers in all of e-commerce. And as we head into 2026, any brand that does not fully understand deliverability is risking the entire channel. ...
2025-11-25
15 min
The Brand Building Podcast
The Two Weeks That Changed My Life Forever
In this episode, I am sharing something deeply personal and easily the most life changing experience of my entire life. Two weeks ago, my wife and I welcomed our baby girl, Sienna Rose, into the world. It has been emotional, overwhelming, and completely magical, and it happened right in the middle of the busiest season of the year for me, my clients, and my agency. This is not just a new dad update. It is a perspective shift for operators, founders, brand owners, tech partners, and agency leaders everywhere. Because nothing prepares you for how...
2025-11-24
09 min
The Brand Building Podcast
What My Boat Taught Me About Hiring the Right People
After months of setbacks, broken engines, and bad service, Mark finally got his 28-foot Boston Whaler running—and in the process, learned a powerful lesson about business: cutting corners with the wrong partner always costs more in the long run. This episode dives into why cheap talent, fast timelines, and unrealistic promises destroy more projects than anything else - and why Bread Loaf’s clients keep coming back after learning that lesson the hard way.
2025-11-10
10 min
The Brand Building Podcast
Klaviyo x Instagram: The Future of List Growth Through Social Opt-Ins
Episode Description: In this episode of The Brand Building Podcast, Mark Milutin breaks down one of the biggest updates Klaviyo has rolled out in years - the brand-new Instagram integration powered by Gatsby.ai. For the first time ever, brands can now collect email and SMS subscribers directly from Instagram comments and DMs - no Zapier, no broken APIs, no compliance headaches. Just native, first-party data collection inside Klaviyo. Mark dives deep into: How Klaviyo’s acquisition of Gatsby.ai changes the game for DTC list growth Why traditional pop-ups are losing ef...
2025-11-06
11 min
The Brand Building Podcast
Why Pre-Sales Are Killing Your DTC Brand (And What To Do Instead)
In this episode of the Brand Building Podcast, Mark Milutin (Founder of Bread Loaf) breaks down why pre-sales are one of the most dangerous traps for modern DTC brands—and why he absolutely hates them. From diluted launches and spiked return rates to broken marketing funnels and lost momentum, Mark shares firsthand experiences from real clients and the brutal downstream effects pre-orders have on performance metrics like CAC, conversion rate, and retention ROI. If you’re running fashion, footwear, or premium products in the DTC space—and think pre-sales are a shortcut to early revenue—this epi...
2025-11-05
10 min
The Brand Building Podcast
I Went to Klaviyo’s 2025 Event — And It Changed Everything About Marketing
The game has changed — creative alone won’t save your brand in 2025. In this breakdown of Klaviyo’s KBOs 2025 event, I share the biggest takeaways shaping the future of e-commerce and retention marketing. From AI-driven automation and multi-channel orchestration to WhatsApp integrations and real-time data insights — this is where the industry is heading. If you’re a Shopify brand, an agency operator, or just obsessed with growth, this episode is your roadmap to staying ahead. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Di...
2025-10-30
11 min
The Brand Building Podcast
Why Every DTC Brand Needs WhatsApp Marketing (Klaviyo Just Proved It)
Klaviyo just dropped a game-changing WhatsApp integration — and it’s about to completely transform how brands retain customers globally. 🌍 In this video, I break down exactly how Klaviyo’s WhatsApp feature works, why it’s a massive unlock for international DTC brands, and how to build and monetize your WhatsApp list the right way. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Check out my FREE $4,000 Brand Retention Audit: https://www.youtube...
2025-10-24
05 min
The Brand Building Podcast
This Changes Everything: Klaviyo’s AI Can Now Run Your Store
What if your entire marketing and support team ran on AI? 🤯 In this video, I break down Klaviyo’s brand new AI Agents — the Marketing Agent and Customer Agent — and show you how they’re completely redefining what it means to automate your email, SMS, and customer experience. You’ll learn: 🚀 How Klaviyo’s AI Agents actually work (and what they can do) 💡 Real examples of how brands are using them right now ⚠️ The top 3 mistakes people make when turning on AI in Klaviyo 🔐 How to safely adopt AI without losing control of your brand voice I...
2025-10-22
12 min
The Brand Building Podcast
Claude AI + Klaviyo: The Game-Changer No One’s Talking About
What if you could run your entire email marketing operation just by talking to AI? In this video, I’m breaking down Klaviyo’s brand-new MCP Server integration with Claude AI — what it is, how it works, and why it’s about to completely change how we run campaigns. If you’re using Klaviyo or Shopify, this is one you don’t want to miss. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-10-18
10 min
The Brand Building Podcast
The Klaviyo Analytics Deep Dive Every Shopify Brand Needs (2025 Update)
In this video, I’m breaking down Klaviyo Analytics — the hidden engine behind your revenue. Most brands send emails, run flows, and optimize campaigns without truly knowing what’s driving results or bleeding them dry. I’ll show you how to use customer analytics, product insights, and attribution models inside Klaviyo to turn your data into action. If you’re on Shopify and serious about scaling through lifecycle and retention marketing, this deep dive is for you. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 D...
2025-10-14
10 min
The Brand Building Podcast
Stop Wasting Ad Spend: How to Grow Your Email & SMS List in 2025 (Shopify/Klaviyo)
In this video, I’m breaking down 7 proven strategies to grow your email and SMS list in 2025 so you can crush Q4 revenue without relying on discounts or overspending on ads. At Breadloaf, we help Shopify brands scale through lifecycle and retention marketing, and I’ll show you the exact list growth tactics we run every day for our partners using Klaviyo, Postscript, and Attentive. From popups that actually convert, to sweepstakes, product launch lead gen, and back-in-stock flows—this is the playbook for building the one asset you truly own: your list. If you’re serio...
2025-09-30
05 min
The Brand Building Podcast
K:BOS 2025 Recap: High-Frequency Operators, Klaviyo’s Roadmap, and What Agencies Must Do Next
In this episode, I share a boots-on-the-ground recap from Klaviyo’s K:BOS in Boston—why the energy mattered, how Klaviyo is evolving from ESP to full CRM, and what operators (brand and agency) need to do right now to win Q4 and 2026. If you’re a Shopify brand and want a Klaviyo CRM + omnichannel gameplan for Q4 and 2026 (WhatsApp, RCS, direct mail, social capture, AI workflows), click the link below to lear more about my retention audit: https://youtu.be/A_tywPkNcqY?si=JBA4pc6sy9KBnpHJ Timestamp guide 00:00 Intro, why K...
2025-09-29
26 min
The Brand Building Podcast
Steal My Q4 Playbook (17 Years of BFCM Wins)
If you wait until Black Friday to plan Black Friday, you’ve already lost. In this video, I’m handing you the exact BFCM campaign calendar we use at Breadloaf to help our clients crush Q4. I’ll walk you through every channel — email, SMS, push, and direct mail — and show you what to send, when to send it, and how to maximize revenue all the way through December. Steal my playbook, drop it straight into your calendar, and make this your biggest Q4 yet. Q4 for September & October: https://www.youtube.com/watch?v...
2025-09-27
13 min
The Brand Building Podcast
Don’t Wait Until November: Q4 Growth Strategy for Shopify Brands (2025)
Stop waiting until November to win Q4 — the brands that dominate Black Friday and Cyber Monday start in September and October. In this video, I break down the exact playbook we use at Breadloaf to front-load demand, grow your subscriber list, and set your Shopify or CPG brand up for massive Q4 results. You’ll get actionable tips on: Budget splits and top-of-funnel strategy Offers, popups, and subscriber capture Re-engagement campaigns and sweepstakes Email deliverability and list hygiene Omnichannel growth with push and direct mail KPIs...
2025-09-25
15 min
The Brand Building Podcast
iOS 26 vs Marketers: Why Your List Might Be Worthless Now
iOS 26 is here, and it’s changing the game for email and SMS marketing. Your messages could be getting filtered, your tracking stripped, and your campaigns crushed if you don’t adapt. In this video, I break down exactly what’s changed, why it matters, and the 5 strategies I’m using to future-proof retention marketing in 2025 and beyond. If you’re serious about keeping your campaigns alive, this one’s for you. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com...
2025-09-23
16 min
The Brand Building Podcast
Stop Wasting Money: Meta’s Exact Q4 Creative Strategy for 2025
I just got back from the Meta Advertiser Summit in LA, and the message was loud and clear: If you’re only running a few ads in Q4, you’re leaving money on the table. In this video, I’m breaking down the exact Q4 creative playbook that Meta wants us to run—hooks, formats, creator strategy, testing cadence, and more. Plus, I’ll share the stats they dropped on stage and give you my 14-day sprint plan so you can execute this right now. Let’s win Q4 together. ✅ Elevate your br...
2025-09-17
13 min
The Brand Building Podcast
$1M in 60 Minutes?! Inside Our Most Explosive Campaign Ever
In this episode of The Brand Building Podcast, I share the inside story of a record-breaking campaign that delivered a client’s first million-dollar month—plus a $1M day and even a $1M hour. I'll break down the fundamentals that made this possible. If you’re serious about e-commerce growth, this episode shows how patience, planning, and execution can set new standards for success.
2025-09-05
21 min
The Brand Building Podcast
The 10-80-10 Method: How I Use AI to 10x My Productivity in 2025
In this episode of the Brand Building Podcast, I breas down my 10-80-10 Method for using AI tools like ChatGPT to supercharge productivity in 2025. Forget the overhyped influencer nonsense—this is a practical framework for agencies, marketers, and operators to streamline workflows, create better copy, scripts, and strategies faster. If you’re not leveraging AI the right way, you’re leaving massive growth on the table.
2025-09-03
12 min
The Brand Building Podcast
New Texas SMS Law Could Bankrupt DTC Brands — Watch Before You Send
Texas just changed its SMS marketing laws — and if your DTC brand sends texts to Texas customers, you could face fines of $500–$1,500 per text if you’re not compliant. In this video, I break down the new Texas SMS law (TTCPA), what it means for your email & SMS marketing, and the exact steps you need to take now to stay safe. Don’t risk lawsuits or lost revenue — watch before you hit send. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markm...
2025-08-23
08 min
The Brand Building Podcast
Yotpo Just Pulled the Plug — Your Email & SMS Could Be Gone Tomorrow
Yotpo just announced they’re shutting down their Email + SMS platform — and if you’re still on it, your flows, automations, and subscriber list could be gone before Q4 even starts. In this video, I break down: ✅ What Yotpo’s shutdown really means for DTC brands ✅ The best alternatives (Klaviyo, Omnisend, Attentive, Sendlane) ✅ A step-by-step migration plan to protect your list & deliverability ✅ How to avoid losing revenue during the switch At Bread Loaf, we’ve migrated dozens of brands without losing a single deliverability point. For August, we’re offering free migrations + a reten...
2025-08-21
08 min
The Brand Building Podcast
Building a Multi-Million Dollar Brand Without Venture Capital: Brandi Sutter┃Weston Heated Apparel
In this episode, we sit down with Brandi, founder of Weston Heated Apparel, to hear how she turned a failed textbook business into an 8-figure seasonal brand loved by cold-weather customers across the country. From bootstrapping and building strong supplier relationships to launching heated gloves, jackets, and socks — Brandi shares the real story behind her success, her growth strategy, and how she avoids burnout by working with the seasons. Check out Weston Apparel here: https://www.westonstore.com/ Connect with Brandi: https://www.linkedin.com/in/brandicasey/ ✅ Elevate your brand’s Email & S...
2025-07-23
23 min
The Brand Building Podcast
AI Just Hijacked Your Emails – Here's What Marketers Must Know
AI is changing email marketing forever. With Gmail’s Gemini, Apple Mail’s smart inbox, Outlook Copilot, and Yahoo’s AI summaries, your emails may never even get opened — not because of bad subject lines, but because AI already told your customers what’s inside. In this video, I break down how AI summarizers are disrupting email marketing, what it means for open and click rates, and how to adapt your strategy before your campaigns get buried. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your...
2025-07-21
08 min
The Brand Building Podcast
Quitting Corporate to Build a Luxury Skiwear Brand | Alps & Meters Founder Story
In this episode, we sit down with Louis Joseph, founder of Alps & Meters, a premium alpine sportswear brand blending old-world craftsmanship with modern utility. Louis shares his journey from corporate roles to launching a luxury ski apparel company built on timeless style, quality, and performance. Learn how he navigated startup life, inventory challenges, and the future of the ski industry. Check out Alps & Meter: https://www.alpsandmeters.co.uk//?srsltid=AfmBOoqggoQRl0mVFbvjDG-hF2aSysqIKioSBQafMrPC3epIOuzvKS8Q&utm_source=AM-us Connect with Louis: https://www.linkedin.com/in/louis-joseph-0b35281/ ✅ Elevate your b...
2025-07-14
53 min
The Brand Building Podcast
This Startup Scored with the NY Giants: How FTL Leveraged Organic Sports Marketing
How Two Friends Built a 7-Figure Bag Brand From Scratch | FTL Founders Interview Meet Xander and Ryan, lifelong friends who turned a personal pain point into a thriving direct-to-consumer bag brand, FTL. In this episode, they share how they went from bootstrapping prototypes in their spare time to landing partnerships with pro athletes and major sports teams—all while leaving behind their corporate careers. Learn how authentic relationships, scrappy marketing, and relentless product development fueled their momentum. Check out FTL: https://ftlbags.com/ IG: https://www.instagram.com/ftlbags/ Connect with Xande...
2025-07-10
34 min
The Brand Building Podcast
STOP Using Just Klaviyo — How to Fix Email Deliverability in 2025
Is your Klaviyo list bloated and underperforming? Dead emails are costing you serious money. In this video, I reveal a step-by-step “off-the-grid” email revival strategy that doesn’t even require Klaviyo. Learn how to fix deliverability, warm up a new domain, clean your list, and re-engage cold subscribers using high-deliverability ESPs like Mailchimp. Perfect for ecommerce brands serious about retention in 2025. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-07-08
06 min
The Brand Building Podcast
$1M vs $100M Shopify Brands: Why Most Shopify Brands Never Break $1M
Stuck at $1M in revenue with your Shopify brand? This video breaks down the exact differences between 7-figure DTC hustlers and 9-figure ecommerce giants like Jaded London and Dr. Squatch. From capital structure to ad strategy, team building, and ops — learn what it really takes to scale from $1M to $100M and beyond. If you're serious about growth, this is your roadmap. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Breakdown of my FREE $...
2025-07-05
06 min
The Brand Building Podcast
My $4,000 Brand Retention Audit Is Free (If You Qualify) — Here’s Why You Need It
If your eCommerce growth feels stuck, it’s probably not your ads or product. You’re likely leaving hundreds of thousands in revenue on the table from customers who’ve already said yes. In this video I break down: ✅ Why most brands struggle with retention ✅ How our 28-point Brand Retention Audit works ✅ The exact process to unlock 20%+ more revenue in the next 90 days ✅ And how to get this $4,000 audit completely free if you qualify We deep-dive into email deliverability, SMS flows, campaign strategy, creative, automation, push, direct mail, and more. You’ll walk aw...
2025-07-02
04 min
The Brand Building Podcast
This E-Bike Brand Started With NO Plan: David Andre (Bakcou)
From a garage in Utah to a 38,000 sq. ft. HQ — this is the wild story of how two hunters built BAKCOU, the e-bike brand that’s changing the game for backcountry hunters and outdoor adventurers. No investors. No plan. Just grit, faith, and a whole lot of hustle. We talk product failures, brutal tariffs, big pivots — and why BAKCOU bikes are built like tanks. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-k...
2025-06-30
42 min
The Brand Building Podcast
$0 to $1B in Brand Revenue: 9 Lessons They Don’t Teach in School
From a kitchen table in Redondo Beach to generating $1B+ in revenue for brands like Star Wars, Coors Banquet, and Macy’s—these are the 9 lessons I learned building Bread Loaf over 9 years. Whether you're starting an agency or scaling your business, these insights are the roadmap I wish I had on day one. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-06-27
07 min
The Brand Building Podcast
The Impact of AI on E-Commerce in 2025
In 2025, AI isn’t just a buzzword—it’s the engine behind every dollar spent in eCommerce. From ad creatives and video production to product photos, website design, analytics, and even SEO—AI is reshaping everything. In this video, I break down how smart brands are using AI tools like Creatify AI, Triple Whale’s Moby, and more to scale faster, cut costs, and win in a competitive DTC landscape. If you want to future-proof your brand and unlock the power of AI in your eCommerce strategy, this is the video you need to see. ✅ El...
2025-06-25
07 min
The Brand Building Podcast
The Most Underrated Marketing Channel in Ecom (That Actually Works)
STOP spending all your budget on ads! What if your best-performing marketing channel is already on your customer list? In this video, I break down exactly how one brand generated $40K+ in referral revenue in just 30 days — with ZERO ad spend. I’ll show you step-by-step how to build, launch, and scale a referral program for your Shopify store using the best tools in the game. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-06-23
06 min
The Brand Building Podcast
Spambots Are Killing Your Revenue (And You Don’t Even Know It)
Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue. Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-06-20
06 min
The Brand Building Podcast
From Pro Soccer to $10M Snack Brand: Juan Guzman’s Artisan Tropic Journey
In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips. Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand. This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about purpose-driven business. Check out Artisan Tropic: https://artisantropic.com/?srsltid=AfmBOopWmf866ug3Qy_x9mxslniWZm3KwvLXZFmVKsUqcL5OGpCYo0X3 Conne...
2025-06-18
26 min
The Brand Building Podcast
iOS 18 Just Killed Your Email Strategy – Here’s How to Survive
iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression. In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update is a wake-up call for eCommerce brands relying on outdated flows and lazy campaigns. 💡 Get your FREE 4K Email Audit here: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com ✅ We'll...
2025-06-16
07 min
The Brand Building Podcast
Why Mobile Apps Are the #1 Untapped Revenue Channel in eCommerce (Not Email or Ads)
Discover why mobile apps are now the most profitable revenue channel for eCommerce brands — and how Tapcart is helping brands like LSKD, Muddy Bites, and 100 Thieves turn their Shopify stores into cash-printing machines. In this video, we break down how push notifications are outperforming email and SMS, how to slash CAC, and how to build a retention engine that prints money. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Check out Tapcart HERE: https://www...
2025-06-14
06 min
The Brand Building Podcast
Moby AI Breakdown: Triple Whale’s Tool That Thinks for You
What if you could replace your marketing strategist, data analyst, and growth consultant with a single AI tool? Meet Moby AI by Triple Whale — the game-changing agent that gives e-commerce brands instant, actionable insights from your ad data, email flows, customer LTV, and more. In this video, I break down how Moby works, what it can do, and why it’s the future of profitable ecomm growth. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02...
2025-06-12
06 min
The Brand Building Podcast
The Klaviyo Deliverability Score: Why Your Emails Aren’t Reaching Inboxes (And How to Fix It)
In this video, I break down the most important metric inside your Klaviyo account — the deliverability score — and why it could be the difference between landing in the inbox or getting lost in spam. Learn how to find your score, what a good score looks like, and proven steps to fix deliverability issues fast. Plus, see how we helped a client recover 42% in lost email revenue! ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Learn more...
2025-06-10
11 min
The Brand Building Podcast
The Future of eCom Traffic: How to Win with AI-Powered SEO (LLM Strategy)
Google SEO is dying—and your future customers are asking ChatGPT, Perplexity, and Claude what to buy. If your brand isn't showing up in AI results, you're invisible. In this video, I’ll show you the exact LLM SEO strategy we’re using to drive high-intent traffic to eCommerce stores—without spending a dollar on ads. Learn how to optimize for AI search, get discovered by smart assistants, and future-proof your brand in 2025. Sign up HERE to get notified when submissions are open: https://openai.com/chatgpt/search-product-discovery/ OpenAI & Shopify Integration: https://www.youtube.co...
2025-06-05
12 min
The Brand Building Podcast
Why Chocolate Is the Future of Supplements — Good Day Chocolate: Michael Conti
In this episode, I sit down with Michael, owner of Good Day Chocolate, to hear his incredible entrepreneurial journey—from sailing around the world and launching restaurants to taking over and transforming a supplement company that delivers wellness through chocolate. We dive into the unique benefits of chocolate as a delivery system, product development, challenges in scaling a CPG brand, retail growth with Whole Foods and Amazon, and future expansion into TikTok, new markets, and innovative wellness lines. An inspiring conversation for founders, operators, and anyone curious about building a mission-driven brand. Check out Good Day Chocolate: ht...
2025-06-02
26 min
The Brand Building Podcast
Jason Burke’s Wild Ride: Building New Primal from Scratch
In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and in...
2025-05-28
40 min
The Brand Building Podcast
How We Onboard Clients FAST & Drive DTC Results from Day 1: Bread Loaf Agency
Thinking about working with Bread Loaf? Before you sign on, see exactly how we onboard new clients and set them up for fast wins and long-term success. In this video, our founder breaks down the entire Bread Loaf onboarding process — from proposal to kickoff to execution. Whether you're a fast-growing DTC brand, a CPG startup, or an outdoor lifestyle company, this is the proven system we’ve built to turn new engagements into revenue-driving partnerships. 🔍 What we cover: Strategic proposals that aren’t just pitch decks Clear scopes of work, budgets, and timel...
2025-05-23
14 min
The Brand Building Podcast
The Wellness Revolution-Stem Cells, Hashimoto’s and the Future of Medicine: Nicole Doran (PUR-FORM)
In this episode, we sit down with Nicole, co-founder of PUR-FORM to talk about her entrepreneurial journey, personal health transformation, and how PUR-FORM is reshaping the future of functional and regenerative medicine. Nicole opens up about her experience with PCOS, her background in health coaching and marketing, and how a personal stem cell success story led to the launch of PUR-FORM during the pandemic. Discover how her team is pioneering treatments like autologous stem cell therapy, EBO2 blood ozone therapy, and holistic solutions for chronic inflammation, autoimmune disorders, thyroid issues like Hashimoto’s, and more. Chec...
2025-05-21
35 min
The Brand Building Podcast
The Jewelry Brand That’s Making a Difference (And Actually Affordable) - Starlette
In this episode, I sit down with Timothy Lantz, co-founder of Tendeza Moda and Starlette to talk about his incredible transition from decades in healthcare technology leadership to launching a mission-driven e-commerce jewelry brand. Tim shares his personal journey through burnout, reinvention, and rediscovery of purpose, and how he and his business partner Angela Harris are bringing integrity, sustainability, and emotional connection into the jewelry space. We explore how Starlette is reshaping the demi-fine jewelry market, the power of customer stories, and why every piece of jewelry can represent something bigger than fashion. Connect with Tim: https...
2025-05-19
42 min
The Brand Building Podcast
From Poverty in Guatemala to Coffee Empire: Geovanni’s Incredible American Dream [Leiva's Coffee]
In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S. His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can change lives. We talk about: - How he launched his brand out of a garage - The dark s...
2025-05-16
33 min
The Brand Building Podcast
Evidence-Based Muscle Growth Is the Future — RP Strength: Nick Shaw
In this episode, I talk with Nick Shaw, co-founder of RP Strength (Renaissance Periodization), about how he turned a passion for fitness coaching into one of the most trusted names in evidence-based training. Nick shares the story behind RP’s explosive growth—from early days as a personal trainer to building a global brand through digital fitness products, Instagram marketing, and a best-selling fitness coaching app. We dive into key topics like: - How to grow a fitness business online - Why evidence-based coaching stands out in today’s industry - Using...
2025-05-14
34 min
The Brand Building Podcast
What It Really Takes to Survive in Fashion & Creative Commerce Today: Latif Hamilton - SpiritHoods
Latif Hamilton shares his wild entrepreneurial journey—from knocking doors in construction sales to co-founding SpiritHoods, the iconic animal-inspired fashion brand. We dive deep into creative marketing, surviving knockoffs, launching with zero production, and building impact-driven brands that emotionally connect with audiences. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Connect with Latif: - https://www.growthoperative.com/ - https://www.spirithoods.com/
2025-05-09
43 min
The Brand Building Podcast
Scale Your Shopify Brand with This 4-Month Direct Mail Plan
Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands. From automations to prospecting, we cover: ✅ How to integrate PostPilot with Shopify + Klaviyo ✅ Segments to prioritize for retention wins ✅ Building automated flows like winbacks & abandoned carts ✅ Scaling to $20K+ top-of-funnel campaigns 🔔 Subscribe for weekly retention marketing tactics for e-commerce brands. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://cal...
2025-05-07
17 min
The Brand Building Podcast
The End of Google Shopping? ChatGPT’s Integration with Shopify
What if shopping online was as easy as having a conversation? That’s exactly what’s coming with the new ChatGPT x Shopify integration. We’re breaking down what’s hidden in OpenAI’s latest code release — from real-time product data and buy-now buttons to a future of AI-powered personal shopping assistants. This isn’t speculation. This is the next evolution in search, commerce, and how customers shop online. Watch until the end to learn how this changes everything for e-commerce brands and Shopify merchants. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typ...
2025-05-05
03 min
The Brand Building Podcast
The Future of Online Shopping: ChatGPT’s New Shopping Feature Explained
ChatGPT just launched Shopping Campaigns — and it’s about to change the e-commerce game. No more irrelevant ads, no endless scrolling — just frictionless, AI-powered product discovery that sends shoppers directly to your website.
2025-05-01
03 min
The Brand Building Podcast
Building a Brand Around Men's Fashion: Ben Buie - MyNiceTie
From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch. Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie
2025-04-25
45 min
The Brand Building Podcast
Stop Guessing: Master A/B Testing in Klaviyo Like a Pro
Unlock the Power of Klaviyo A/B Testing! In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure brands, this one’s for you.
2025-04-23
07 min
The Brand Building Podcast
This Ski Suit Collab SOLD OUT in Minutes – Here’s Why (YoColorado & Coors Banquet Case Study)
When Colorado’s coolest outdoor brand joined forces with its most iconic beer, magic happened. This is the inside story of how Yo Colorado and Coors Banquet launched the most epic ski suit collab of the year — and how Breadloaf helped make it a sellout success. From concept to giveaway to a legendary event at Golden Mill, here’s how we turned a killer idea into a viral moment and a massive e-comm win. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strateg...
2025-04-21
04 min
The Brand Building Podcast
Ecom Meltdown 2025: Why Tariffs Are Destroying Online Brands
In 2025, massive tariff hikes on Chinese imports are shaking the e-commerce industry to its core. From skyrocketing costs to halted inventory, brands are scrambling to survive. In this video, we break down what's happening, who’s being hit hardest, and what e-commerce businesses must do to adapt—fast. If your brand manufactures in China, this is your wake-up call.
2025-04-19
06 min
The Brand Building Podcast
How Fyre Festival Tricked Me – And What It Taught Me About Marketing
I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II (yes, it’s apparently happening). If you’ve ever wondered what it was really like to be there, this is the inside scoop.
2025-04-16
18 min
The Brand Building Podcast
This AI Just Wrote My Entire Campaign in 60 Seconds
Say goodbye to hours spent writing emails, texts, and push notifications. In this video, I’m unveiling the Retention Labs AI Agent — a FREE custom GPT that helps eCommerce and CPG brands generate high-performing retention marketing copy in seconds. Whether it’s email, SMS, push, or direct mail, this tool is built to save you time and boost your results. Watch as I walk through a real demo, share campaign examples, and show how you can start using it today. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube...
2025-04-09
04 min
The Brand Building Podcast
The #1 Tool for Ecom Growth in 2025 - Triple Whale Sonar
Still flying blind with your marketing spend? In this video I'll break down how Triple Whale's Sonar is transforming the way e-commerce and CPG brands track, optimize, and scale their marketing. Learn how to uncover true ROI across channels, improve ad targeting, and supercharge your Klaviyo flows with enriched data. Plus, get a free brand retention audit to level up your strategy in 2025. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
2025-04-07
03 min
The Brand Building Podcast
Building a Fishing Brand That Gives Back - Bad Company Fishing (Website Case Study)
How did Bad Company Fishing Adventures go from an idea to a thriving e-commerce powerhouse in just a few months? In this case study, I break down how my team Bread Loaf, one of the top Shopify e-commerce and growth marketing agencies, helped bring Bad Company's vision to life. Founded by Anthony Hsieh, Bad Company is more than just a fishing brand—it’s a movement. A portion of every sale supports Heroes on the Water, a charity dedicated to honoring veterans through unforgettable fishing experiences. ✅ Elevate your brand’s Email & SMS marketing: https://br...
2025-04-04
04 min
The Brand Building Podcast
7-Figure Retention Template Will Crush Your Q2 Sales Projections [Tutorial]
Are you still scrambling to plan your marketing campaigns last minute? Say goodbye to the chaos and hello to a rock-solid Q2 retention marketing strategy! In this video, I’m breaking down a bulletproof Google Sheets calendar to help you leverage key dates, optimize email/SMS sends, and drive consistent revenue. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Steal My Q2 Retention Planning Template: https://docs.google.com/spreadsheets/d/1oj6OkLmOBSY29oLtyz4aVs...
2025-04-02
12 min
The Brand Building Podcast
How I Use ChatGPT to Create High-Quality Product Photos in Seconds
Creating high-quality e-commerce content is expensive—photo shoots, models, props—it all adds up fast. But what if there was a smarter, more affordable way? Enter ChatGPT-4.5’s image generator, a game-changer for e-commerce brands. In this video, I’ll show you how to use AI to generate stunning product and lifestyle images instantly, cutting costs while staying creative. Whether you're running ads, email campaigns, or social media, this tool will revolutionize your content strategy. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth str...
2025-03-31
12 min
The Brand Building Podcast
Turning a Local Brand Into an E-Commerce Powerhouse (Everglades Fishing Co.) Case Study
Imagine transforming a local fishing brand into an e-commerce powerhouse—growing sales by over 200% in just one year. Sounds impossible? That’s exactly what we did at Breadloaf with Everglades Fishing Co. (EFC), and in this video, I’ll break down exactly how we made it happen. From securing lost digital assets to launching high-performance ad campaigns, leveraging influencer content, and running record-breaking product drops, we helped EFC scale to a thriving seven-figure e-commerce brand—all while staying profitable and bootstrapped. If you're looking to grow your own brand with expert marketing strategies, book a call wit...
2025-03-28
04 min
The Brand Building Podcast
You're Ignoring These $100K+ Consumers and It's Costing You BIG (HENRYs)
If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way. Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENRYs can increase customer LTV, brand loyalty, and revenue long-term. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy...
2025-03-26
04 min
The Brand Building Podcast
Avoid These Klaviyo Automation Mistakes
If you're using Klaviyo for email and SMS marketing, chances are you're making at least one of these costly mistakes—and they could be hurting your revenue. But don’t worry, I’ve got you covered! After auditing hundreds of Klaviyo accounts, I’m breaking down the biggest mistakes brands make and exactly how to fix them. Watch now to optimize your flows, increase engagement, and boost sales! ✅HOW THE AUDIT WORKS: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=31s ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typef...
2025-03-24
07 min
The Brand Building Podcast
Expo West 2025 Recap: The Hottest CPG Trends & Must-See Brands
Expo West 2025 was absolutely INSANE – over 85,000 people, 3,500+ exhibitors, and some of the most groundbreaking innovations in food, wellness, and CPG. If you missed it, don’t worry—I’ve got you covered! In this video, I break down: - The hottest trends (zero-proof beverages, GLP-1s, prebiotic sodas & more!) - The brands to watch (SuperGut, Hi-O, Bloom, O Positive Health, Chomp’s & more) - My personal highlights from 20 years of attending Expo West This event is shaping the future of CPG, and I’ll be back next year to do it all again!
2025-03-21
06 min
The Brand Building Podcast
The Secret to High-Performing Brand Partnerships (Planetags & Qantas Case Study)
What happens when an iconic airline partners with an aviation collectible brand? A product launch that rewrites the rules of direct response marketing. In this video, we break down how PlaneTags and Qantas Airlines turned retired Boeing 747 skin into a must-have collectible—and generated an 11.36x ROAS in the process. From paid social strategies to brand partnerships, this campaign proved that great storytelling and strong collaborations drive massive results. If you're a brand looking to scale like this, let’s talk. 👇 🔗 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Dis...
2025-03-19
02 min
The Brand Building Podcast
The Most Realistic AI Ever Built: Sesame AI
I just had a full conversation with Sesame AI, and my mind is officially blown 🤯. This AI isn’t just answering questions—it feels like talking to a real person. From discussing life and emotions to AI’s role in business and ethics, Maya (the AI) had some wild responses. Could AI like this revolutionize customer support, sales, and even personal interactions? I think so. Imagine instant, human-like chats for e-commerce, support, or even personal assistants. The future is happening right now. 🚀 Check out Sesame AI and see for yourself. 🔗 https://www.sesame.com/ Let me kn...
2025-03-17
11 min
The Brand Building Podcast
Klaviyo's NEW Pricing Update (March 2025) – Are You Overpaying?
Just checked your Klaviyo bill and noticed a price jump? 😱 You’re not alone! Klaviyo just rolled out a major pricing update, and if you're not careful, you could be paying for inactive profiles, checkout abandoners, and unengaged subscribers! 🔍 In this video, I’ll break down: ✅ What’s changing with Klaviyo’s pricing model (and why it matters) ✅ How auto-upgrades & flexible sending work (and how to avoid surprise charges) ✅ The #1 way to keep your costs down—list cleaning & smart billing settings ✅ The secret “sunset flow” that helps cut costs & improve email performance 💥 FREE Klaviyo Audit ($4K...
2025-03-14
09 min
The Brand Building Podcast
Klaviyo Lists & Segments MASTERCLASS: Unlock Higher Conversions!
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 🚀 STOP Sending One-Size-Fits-All Emails! Klaviyo Segments Explained 🎯 Are you sending emails, getting some opens, maybe even a few clicks—but it still feels like you’re shouting into the void? The truth is, most of your list shouldn’t even be receiving your emails in the first place! In this video, I’m breaking down 4 powerful Klaviyo segmentation strategies that will transform your email campaigns from...
2025-03-12
04 min
The Brand Building Podcast
Designing High-Converting Emails in Figma: The Ultimate 2025 Guide
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 In this Figma email design tutorial, I walk you through creating email layouts, choosing fonts and colors, and optimizing for mobile. Whether you’re designing marketing emails, newsletters, or promotional campaigns, this Figma email design guide will help you create professional and effective emails. Learn how to use Figma for email design, improve your email conversion rates, and master email UX design in 2025.
2025-03-05
10 min
The Brand Building Podcast
How I Sailed For 2 Weeks And Run My Ad Agency Remotely
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rot... 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/rete... How I Sailed For 2 Weeks And Run My Ad Agency Remotely In this video I share how I sailed for two weeks from San Diego to Cabo San Lucas while running my ad agency remotely. I break down exactly how I managed my business operations offshore during Q4, the busiest time of the year for ecommerce brands. I also dive into the details of the Baja Ha-Ha, a famou...
2025-03-03
34 min
The Brand Building Podcast
Jason Portnoy’s Proven Strategies for Scaling E-Commerce Brands
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Twitter: https://x.com/jasonportnoy Linkedin: https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca
2025-02-28
54 min
The Brand Building Podcast
Klaviyo Unveils Its B2C CRM – Key Insights You Can’t Miss
In this episode, I explore Klaviyo’s game-changing B2C CRM—designed specifically for direct-to-consumer (DTC) brands. This all-in-one platform seamlessly integrates marketing, customer service, and analytics, empowering brands to deliver hyper-personalized experiences through email, SMS, push notifications, and social media. I break down how real-time customer data, AI-driven automation, and predictive analytics can help brands improve retention, maximize engagement, and drive more revenue. Plus, I’m offering a free retention audit (normally $4,000) to help you optimize your Klaviyo setup or transition from another ESP. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf...
2025-02-26
07 min
The Brand Building Podcast
How I Built a Thriving Mobile Shopping App from Scratch
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-02-24
06 min
The Brand Building Podcast
Ecommerce AI Tools You Need To Use in 2025
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome Spiritme: https://spiritme.tech/ PhotoAI: https://photoai.com/ Joggai: https://www.jogg.ai/ RepAI: https://www.hellorep.ai/ GPT-4: https://openai.com/index/gpt-4/
2025-02-18
14 min
The Brand Building Podcast
How to Leverage Direct Mail for Your DTC Ecommerce Business
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-02-12
20 min
The Brand Building Podcast
How AI Search is Changing The Game For SEO - Interview With Frank Sanchez
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome Frank's Linkedin: https://www.linkedin.com/in/frank-sanchez-71992312/ elk Marketing: https://elkhq.com/
2025-02-10
1h 14
The Brand Building Podcast
The #1 Mistake Killing Your Email Conversions (Fix This in Klaviyo)
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab 👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-02-06
12 min
The Brand Building Podcast
How To Write Email and Subject Lines That Sell The Click
✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-02-05
11 min
The Brand Building Podcast
How To Boost Your Email & SMS Sales in 2025
✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Check out my Ad Agency Bread Loaf: https://www.webakebread.com/ Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/ Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-02-03
22 min
The Brand Building Podcast
Klaviyo Success Blueprint: 10 Steps to More Sales & Engagement
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
2025-01-30
13 min
The Brand Building Podcast
How To Invest, Buy, & Operate An E-Commerce Store In 2025
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage How To Operate An E-Commerce Store In 2025 In this video, I dive into how to operate an e-commerce store in 2025 by reflecting on lessons learned in 2024 and the emerging trends shaping the future of online business. We discuss strategies for staying competitive, optimizing operations, and adapting to new e-commerce technologies and platforms. You’ll learn about effective e-commerce store management, digital marketing tactics, and how to prepare for changes in customer behavior and marketplace dynamics. Th...
2025-01-16
49 min
The Brand Building Podcast
Predictions for Ecommerce Trends in 2025
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Predictions for Ecommerce Trends in 2025 The e-commerce landscape is evolving faster than ever. If you’re still relying on 2024 strategies, you’re already behind. In this video, I share 17 game-changing trends that will define e-commerce in 2025, helping you navigate disruptions and position your brand for success. From the rise of social shopping to the importance of profit over growth, discover actionable insights on how to adapt to new consumer behaviors, leverage platforms like TikTok Shop, and utilize micro-influencers before...
2025-01-09
24 min
The Brand Building Podcast
Email Marketing For eCommerce - FULL 2025 TUTORIAL
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage Email Marketing For Ecommerce In 2025 (Full Tutorial) In this video, I share a complete tutorial on email marketing for ecommerce in 2025, covering strategies to grow your online store and boost conversions. You’ll learn how to create effective email campaigns, optimize email deliverability, and craft subject lines that increase open rates. I also dive into segmentation, automation, and best practices for building a profitable email marketing strategy tailored to ecommerce businesses. If you want to m...
2024-12-26
18 min
The Brand Building Podcast
BFCM 2024 Recap [What We Learned + Key Takeaways for 2025]
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage 2024 BFCM Was Crazy! Here's What I Learned In this video, I share my biggest takeaways from BFCM 2024 and the strategies that worked best during this record-breaking shopping event. I break down key lessons learned from Black Friday and Cyber Monday campaigns, including insights into ad performance, conversion rates, and customer behavior. Whether you’re an e-commerce brand or a marketer preparing for next year, these tips will help you optimize your sales strategy for future BFCM success. =============================== 🔗 - Linke...
2024-12-20
11 min
The Brand Building Podcast
This Is Why You Should Do IRL Events As An Ecom Brand [Planetags Case Study]
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage This Is Why You Should Do IRL Events As An ECOM Brand In this video, I share why every e-commerce brand should consider hosting IRL events to connect with their audience. I dive into the story of PlaneTags, an e-commerce company that hosted an incredible event and the surprising impact it had on their brand. You’ll learn how in-person experiences can drive customer loyalty, create buzz for your products, and lead to meaningful engagement beyond the digital space.
2024-12-17
13 min
The Brand Building Podcast
How To Create a Klaviyo Campaign Calendar For ECOM Stores
✅ Grow Your Brand with Email, SMS, Push, & Direct Mail! 🚀 Apply Our Strategies: https://www.retention-lab.com/homepage Creating a Klaviyo Campaign Calendar for ECOM Stores In this video, I show you how to create a Klaviyo campaign calendar specifically designed for ecommerce stores. You’ll learn how to plan your email marketing campaigns effectively to drive more sales and engagement. This step-by-step guide will help you optimize your Klaviyo strategy and stay consistent with your email campaigns throughout the year. Watch the full video to master campaign planning for you...
2024-12-13
12 min
The Brand Building Podcast
How To Acquire Customers on TikTok With TikTok Live
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage Customer Acquisition on TikTok with TikTok Lives In this video, I reveal the best way to get customers from TikTok in 2025 by leveraging TikTok Lives for ecommerce success. You’ll learn how to use livestreaming to engage your audience, showcase products, and drive conversions directly from TikTok. I break down proven strategies to increase visibility, build trust, and turn viewers into paying customers on TikTok Live. If you’re an ecommerce brand looking to grow, this guide will help y...
2024-12-10
10 min
The Brand Building Podcast
How To Prevent Your Meta Account From Being Hacked
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage How To Prevent Your Meta Account From Getting Hacked In this video, I share essential tips to protect your Meta ad account from getting hacked and avoid losing access to your campaigns. You’ll learn about common security vulnerabilities in Facebook Ads Manager and how to secure your account with advanced tools and settings. I also cover best practices for managing permissions, recognizing phishing attempts, and safeguarding your ad budget. If you’re running Meta ads, this guide will h...
2024-12-06
17 min
The Brand Building Podcast
How to Audit a Klaviyo Account to Maximize Shopify Store Revenue
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage How to Audit a Klaviyo Account to Maximize Shopify Store Revenue In this video, I walk you through the exact process of auditing a Klaviyo account to maximize revenue and retention for Shopify stores. Whether your account is underperforming or you want to ensure it’s set up for long-term growth, I’ll show you how to uncover low-hanging fruit and hidden opportunities that can transform your email marketing strategy. Discover how to analyze your 30-day revenue snapshot, optimize email flows like abando...
2024-12-03
24 min
The Brand Building Podcast
1 Post-Purchase Flow IS NOT ENOUGH Your Brand Needs These 4
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage How To Create A HIGH Converting Post-Purchase Flow (Klaviyo Tutorial!) In this video, I’ll show you step-by-step how to create a high-converting post-purchase flow using Klaviyo. Learn the best practices for setting up a post-purchase email sequence that maximizes customer retention and increases your repeat purchase rate. I’ll cover how to set up automated emails in Klaviyo, what key messages to include, and how to personalize your emails for better engagement. If you want to improve your K...
2024-11-29
14 min
The Brand Building Podcast
TOP 5 Direct Mail Marketing Tips & Tricks For BFCM 2024
Hey everyone! In today’s video, I’m breaking down the five essential tips for successful direct mail marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy to drive major revenue through direct mail in Q4. 1. Start with a Solid Strategy: 📬 Top 5 Direct Mail Tips for BFCM Success Hey everyone! Today, I’m sharing five essential tips for successful direct mail 📪 marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy and drive big revenu...
2024-10-25
11 min
The Brand Building Podcast
The Top 4 Retention Marketing Channels That Will Get Your Customers Coming Back
Hey, what's up, guys! It's Mark. Today, I'm breaking down the top four retention channels that will keep your customers coming back again and again. 🔄 These are the exact strategies I’ve spent the last 9 years mastering with my clients. We’re talking email marketing (still the highest ROI activity), SMS, push notifications, and even direct mail. 📧📱 I’ll walk you through how to use them, the tech behind it, and why these are a must for scaling your eCommerce business in 2024. If you want to crush it this Q4, this is for you. Let’s dive in!
2024-10-18
10 min
The Brand Building Podcast
7 Steps to Fixing your Klaviyo Deliverability Score
Hey guys, want to make more money with Klaviyo in 2024? It all starts with fixing your email deliverability, and I’ve got 7 steps to show you how. Step 1: Focus on list management. Most Klaviyo users don't properly manage their lists. You need someone consistently reviewing your list to keep engagement high without hurting deliverability. Step 2: Scrub your list regularly—2 to 4 times a year. Use tools like Emailable to clean dead emails, spam traps, and inactive subscribers that drag your performance down. Step 3: Set up a sunset flow to remove disengaged contacts after 90-120 days...
2024-10-10
15 min
The Brand Building Podcast
Top 5 Email Marketing Tips for Creating Image Based Campaigns Within Klaviyo
Here are my top 5 tips to creating images based emails that convert 1. Make every image clickable 2. Add alt text to each image 3. Dont make it too long 4. Eliminate as many small images in the footer as possible 5. Compress / export images and Gifs built in Photoshop and Figma.
2024-08-29
02 min
The Brand Building Podcast
Amazon Prime Day 2024 Recap
FREE Audit Video Link: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=6s Schedule a Call with me: https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-08 Join us for a recap of Amazon Prime Day 2024, one of the biggest shopping events of the year! From record-breaking sales of $16.8 billion to surprise best-sellers and a strong focus on small businesses, we break down all the key moments. Discover how Amazon met customer expectations, navigated logistics, and impacted online shopping trends. We also look ahead at the future of retail in a competitive landscape. Don't miss...
2024-08-22
02 min
The Brand Building Podcast
Neal Goyal & Mark Milutin [Tapcart VP of Sales] Interview
In this conversation, I chat with Neal from Tapcart about our journeys in e-commerce. Neal shares his experiences working with Shopify merchants, emphasizing the motivation he gets from helping brands grow. He talks about his role at Tapcart, focusing on customer retention and enhancing user experiences. We discuss how both of us started in the industry, with Neal launching a brand on Shopify and me starting a wine business out of college. Despite the challenges, these experiences fueled our passion for D2C businesses. Neal's insights into the evolving e-commerce landscape and the importance of small tech...
2024-08-01
46 min
The Brand Building Podcast
LMNT Zero Sugar Hydration Unboxing [Brand Review]
Hey everyone! Today, I’m super excited to unbox one of my favorite brands, LMNT. In this video, I’ll walk you through the unboxing of a recent purchase. The packaging is sleek and high-end, which immediately shows their commitment to quality. LMNT has been a game-changer for me, especially during my spearfishing trips. I used to get seasick a lot because I was dehydrated, even though I was drinking water all day. Adding LMNT to my water has made a huge difference, helping me stay hydrated and enjoy my dives without feeling sick. I’m...
2024-07-25
07 min
The Brand Building Podcast
How To Make Millions With Your Klaviyo Account?
Klaviyo’s analytics capabilities provide invaluable insights into your marketing performance. Regularly monitoring these metrics is crucial. Key data points include revenue attribution from Klaviyo, broken down by automation flows, email, and SMS. These insights allow you to make data-driven decisions, optimize your strategies, and ensure you’re on track to meet your business goals.
2024-07-18
09 min