Shows
Selling the CloudEp. 106 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 1In this episode of Selling the Cloud, Mark and KK sit down with Amy Weber, founder of Vetta Sales Consulting and strategic advisor to GrowthStage and Enterprise revenue teams. Amy specializes in aligning people, process, and purpose so strategy translates into real performance. She shares why many revenue organizations stall not because of tools or plans, but because of role confusion, misaligned talent, and leadership gaps.Amy breaks down how to design roles that reflect reality, how to hire and coach based on true behavioral identity, and why companies must stop promoting top reps into leadership without...
2025-12-1622 min
Selling the CloudEp. 105 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 2In this episode of Selling the Cloud, Drew Sechrist, CEO and co-founder of Connect the Dots and longtime Salesforce veteran, joins Mark Petruzzi and KK Anderson to unpack what it really means to build a relationship intelligence layer that changes how your team goes to market.Drew shares why his own career win stories at Salesforce led him to build Connect the Dots, and how mapping real relationship strength can turn stalled enterprise deals into closed revenue. He breaks down the nuance of activating networks at scale, aligning incentives around introductions, and embedding relationship data directly into...
2025-12-0719 min
Selling the CloudEp. 104 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 1In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Drew Sechrist, CEO and co founder of Connect The Dots and longtime Salesforce veteran, to unpack why traditional ABM motions and high volume outbound are running out of gas and what comes next. Drew shares how relationship intelligence, warm introductions, and network aware playbooks are giving revenue teams a durable performance edge over cold, volume driven tactics.Drawing from his experience leading enterprise teams at Salesforce and now building Connect The Dots, Drew explains how to operationalize real relationships at scale, how...
2025-11-3023 min
Selling the CloudEp. 103 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller - Part 2In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrain, joins KK Anderson and Mark Petruzzi for a compelling conversation on how modern sales leaders can use AI to coach more effectively, eliminate wasteful pipeline rituals, and build real self-leadership within their teams.Paul outlines how high-performing sales managers are shifting from performative metrics to meaningful enablement; using AI to flag risk, generate insights, and equip reps to close complex deals. He also shares how sales leaders can establish operating rhythms, drive accountability, and lead with trust; all while reporting to the board...
2025-11-2521 min
Selling the CloudEp. 102 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller – Part 1In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrane, joins KK Anderson and Mark Petruzzi to reframe how revenue teams win in complex, multi-stakeholder deals. Paul explains why many orgs over index on apps and one-off skills while under investing in operating rhythms, leadership habits, and relationship-driven execution. He introduces the idea of real intelligence as the who and why that guide the how, and shows how process plus AI inside the workflow can coach managers, focus reps, and change what happens every Monday morning.What You’ll Learn:Defining real in...
2025-11-1822 min
Selling the CloudEp. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling.The conversation dives deep into what separates average sales teams from AI-empowered ones—and it’s not the tech itself. It’s the thinking. The panel explores how smarter questions, better hypotheses, and trust-driven selling can transform AI from a productivity tool into a true strategic partner.They s...
2025-11-1159 min
Selling the CloudEp. 98 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman – Part 2In Part 2 of our conversation with Josh Hoffman, we explore the leadership mindset required to thrive in moments of high-pressure change, like mergers, long enterprise cycles, and AI-driven disruption.Josh shares how sales teams can stay grounded in customer value, build trust through co-created plans, and lead with consistency; regardless of who owns the company or what the logo says.We also talk about the real-world impact of AI on sales effectiveness, onboarding, and go-to-market readiness.What You’ll Learn:Leading Through Change: How to stabilize culture and focus teams during M&A...
2025-10-2120 min
Selling the CloudEp. 97 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman - Part 1In this episode of Selling the Cloud, we sit down with Josh Hoffman, a seasoned go-to-market leader who has guided sales transformations at Dell, Avaya, Poly, Datto, and now ControlCase. Known for his “sell-with” philosophy, Josh shares what it really means to drive symbiotic outcomes, where sellers, partners, and customers win together.He unpacks lessons from decades of leading in high-stakes environments, including mergers, market pivots, and rapid scale, and makes the case for consistency, humility, and emotional intelligence in modern sales leadership. From shifting away from zero-sum thinking to building customer-aligned mutual action plans, this episode is a...
2025-10-1422 min
Selling the CloudEp. 95 – Scaling Sales with Value Intelligence with Max Elster - Part 1In this episode of Selling the Cloud, Max Elster, Co-Founder and CEO of Minoa, joins co-hosts Mark Petruzzi and KK Anderson to explore what B2B revenue leaders often miss: a clear, consistent understanding of why they win.Max introduces the concept of a Value Intelligence Layer, a data-driven framework that links discovery, business cases, and outcomes into a single narrative that everyone from SDRs to CROs can use.Drawing from years of experience across SaaS and enterprise sales, Max shares how leading GTM teams are moving away from feature pitching and toward outcome-led selling...
2025-09-3024 min
Selling the CloudEp. 93 – Reinventing Growth in a Commoditized Market with Steve Smith - Part 1In this episode of Selling the Cloud, Steve Smith, Chief Revenue Officer at Live Oak Fiber, joins co-hosts Mark Petruzzi and KK Anderson to share what it really takes to stand out in a commoditized market. Drawing from 25+ years of telecom and GTM leadership, Steve reveals how Live Oak is building a “fiercely local” go-to-market model powered by customer obsession, simplicity, and a people-first sales culture.From recruiting talent outside the industry to treating broadband like a luxury retail experience, Steve breaks down how to differentiate when your product looks the same as everyone else’s on paper...
2025-09-1619 min
Selling the CloudEp. 92 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson – Part 2In Part 2 of this Selling the Cloud episode, Jamie Wilkinson, CEO of Smart4Cloud.ai, continues his insightful conversation with Mark Petruzzi and KK Anderson on how today’s revenue teams must evolve beyond job specs and tech stacks.From building integrated, cross-functional orgs to navigating partner ecosystems, Jamie breaks down how human-centered leadership and honest business assessment unlock true scalability. He also shares the key attributes that define top sales leaders and how to spot high-impact talent in any market.What You’ll Learn:Cross-Functional Alignment is a Growth Lever: Why modern revenue team...
2025-09-0915 min
Selling the CloudEp. 91 – Building Tech-Enabled Revenue Teams with Jamie Wilkinson - Part 1In this episode of Selling the Cloud, Jamie Wilkinson, CEO of Smart4Cloud.ai, joins Mark Petruzzi and KK Anderson to explore how the best revenue organizations combine technical talent and sales leadership to create scalable, high-impact GTM engines.With 25 years of experience in both technical talent strategy and revenue organization design, Jamie breaks down how CROs and CEOs can avoid siloed growth models by integrating sales and technical infrastructure, especially in today’s AI-powered ecosystem.What You’ll Learn:Tech Talent as Revenue Infrastructure: Why roles like solution architects, SEs, and customer-facing engineers are...
2025-09-0223 min
Selling the CloudEp. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a state-of-the-art UI code generation model—and what this signals about the future of growth marketing.Whether you’re a CMO...
2025-08-1329 min
Selling the CloudEp. 87 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 2In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint for leaders who want revenue-generating product strategy—not just internal harmony.What You’ll Learn:The Product–Sales Fric...
2025-08-0622 min
Selling the CloudEp. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint for leaders who want revenue-generating product strategy—not just internal harmony.What You’ll Learn:The Product–Sales Fric...
2025-07-3033 min
Selling the CloudEp. 85 – Mastering Sales with AI: The First Move (Webinar Recap)This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets.Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in real sales orgs: leadership alignment, data readiness, and daily execution. This is your first step toward modern, adaptive selling—driven by signal, not guesswork.What You’ll Learn:Execution Beats Ambition: Why success with AI doesn’t start with big visi...
2025-07-2556 min
Selling the CloudEp. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset.Stephen shares why CRM is no longer enough to keep up with how modern B2B buyers actually buy, and how AI, agile selling, and real-time intelligence are enabling sales organizations to operate with precision, speed, and adaptability. If your team is still relying on lagging indicators to drive revenue, this conversation is a must-listen.What You’ll Learn:Why CRMs Fall Shor...
2025-07-0931 min
Jimmy Petruzzi Podcasts interviews and Hypnosis, Guided meditations, and chill out tunesJimmy Petruzzi interviews Mark Ackred (Founder of CounterSpike)Jimmy Petruzzi interviews Mark Ackred (Founder of CounterSpike)
Mark was spiked at a family festival whilst looking after his children, which was the catalyst for him to do something active to counteract the issue of spiking.
2025-07-0216 min
Selling the CloudEp. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies.Jack shares how predictive tools, data-informed health scores, and hybrid touch models enable CS teams to identify churn risks, streamline workflows, and drive expansion; all while maintaining a personal touch.What You’ll LearnPredictive CS in Action: Jack explains how his team uses AI within their CS platform to surface risk, reco...
2025-06-1816 min
Selling the CloudEp. 79 – Turning Customer Success into a Revenue Engine with Jack ZimnavodaIn this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention.Together, they explore what it takes to align CS with sales, marketing, and product—without creating channel conflict. Jack reveals how predictive AI, smart segmentation, and aligned incentives can turn expansion into a scalable and proactive motion.What You’ll LearnCustomer Success as a Revenue Driver: Jack explains how to reframe CS from a cost...
2025-06-1220 min
Selling the CloudEp. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment.Together, they explore why the traditional, siloed approach to sales, marketing, and customer success no longer works—and why a unified CRO model is becoming essential for growth-minded organizations.What You’ll LearnWhy a Unified CRO Model WorksDiscover the str...
2025-06-0617 min
Selling the CloudEp. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment.Together, they explore why the traditional, siloed approach to sales, marketing, and customer success no longer works—and why a unified CRO model is becoming essential for growth-minded organizations.What You’ll LearnWhy a Unified CRO Model WorksDiscover the strategic advantages of ali...
2025-05-2825 min
Selling the CloudEp. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional.From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sales landscape and where it's headed.In this episode, we explore:Why AI spam is killing your brand—even if your numbers look “okay” on paperHow to realign your go-to-market strategy around quality, not just qua...
2025-05-2127 min
Selling the CloudSelling Through Uncertainty: How Top Sellers with AI Win in a Shaky MarketIn this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently.Stephen brings a bold, data-backed perspective on why so many sales teams are flying blind and how AI-powered feedback loops are becoming essential for navigating constant change.What You’ll Learn:Why playbooks break down when market conditions shiftHow reliance on historical data leads to broken forecastsThe growing gap between buyer behavi...
2025-05-0754 min
Selling the CloudHiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team.Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasing predictability, and improving performance from day one.What you'll learn:Why clarity before hiring is the foundation of world-class sales teamsHow mindset, not just skillset, separates top performers from average repsThe power of structured interviews, role...
2025-04-2322 min
Selling the CloudSelling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations. From building cultures of accountability to navigating geopolitical risk, Gene shares battle-tested leadership lessons that every CRO and sales leader should hear.Topics Covered:How emotional intelligence builds trust and performanceWhy accountability doesn’t mean pressure—it means supportThe silent fears behind big-ticket purchasesLessons from global sales: data privacy, geopolitical risk, and investment strategyHow soft skills are evolving in high...
2025-04-1615 min
Selling the CloudSelling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape. Gene draws on decades of experience managing international teams to share insights into building trust, fostering emotional intelligence, and driving high performance in a complex, multicultural environment.This episode is a must-listen for sales leaders, go-to-market strategists, and anyone navigating global team dynamics.Key Themes Discussed:1. Building Trust Ac...
2025-04-0919 min
The Original Loretta Brown ShowRockets In The SkyMark’s son Nick was having terrible headaches, and as parents often do, he went to school anyway. When the headaches worsened, they took Nick to see his pediatrician and then a doctor, and then specialists. It was too late and misdiagnosed. He had brain cancer that had not been seen before in NJ. They lost their beloved son, Nick, too young.Rockets in the Sky is Mark’s memoir on learning to heal. He takes the reader on many twists and turns, from sadness to anger and finally acceptance. It is beautifully written, and he has include...
2025-04-0354 min
Selling the CloudHow AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy.Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and local business — and unpacks how AI tools are transforming everything from video content creation to cash flow modeling. Whether you're trying to convert dress shoppers or find leads for a functional medicine clinic, Taylor’s got battle-tested strategies you can implement today.Topics We Cover:Wh...
2025-04-0224 min
Selling the CloudHow AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing.Taylor brings a fresh perspective on leveraging artificial intelligence—not just to streamline marketing operations, but to drive real business outcomes. From content creation and funnel development to customer research and campaign optimization, Taylor shares how his team has...
2025-03-2623 min
Selling the CloudAI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan KvarfordtIn Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers.Key Takeaways:From Automation to Orchestration – Why simply automating sales isn’t enough anymoreWhere to Start with AI – How revenue leaders should identify gaps before adding AI to the mixThe Future of CRM – Is AI making traditional sales systems obsolete?Sales Enablement in an AI World...
2025-03-1925 min
Selling the CloudAI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth.Joining them is Jonathan Kvarfordt, Head of Go-to-Market Growth at Momentum.io, an industry leader in AI-powered revenue intelligence. Jonathan is a recognized expert in AI-driven sales strategy, founder of the GTM AI Academy, and a top LinkedIn voice in breaking down AI for sales, marketing, and GTM leaders.
2025-03-1225 min
Selling the CloudThe Future of AI in Sales: Elevating Human Connection and PerformanceIn this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales.Key Topics Covered:How AI is revolutionizing soft skills in sales—active listening, empathy, and time management.The role of AI in go-to-market execution: real-time coaching, buyer intent signals, and competitive intelligence.Future trends in AI-powered sales: VR role-playing, wearable AI, and automated deal rooms.Ethical considerations in AI-driven sellin...
2025-03-0542 min
Selling the CloudSales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies BackIn this episode of Selling the Cloud, hosts Mark Petruzzi and Kathy Minter sit down with Frank Cespedes, a senior lecturer at Harvard Business School and author of Aligning Strategy and Sales. Frank shares his deep expertise on the intersection of business strategy and sales execution, shedding light on why so many organizations struggle to connect their go-to-market plans with real-world sales effectiveness.The conversation dives into:The most common strategic missteps companies make and how to fix them.Why sales leaders must be agents of business strategy, not just revenue drivers.
2025-02-2655 min
Selling the CloudAdapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2)On this episode with Paul Melchiorre we discuss:The Year of Efficiency – How companies are prioritizing enablement, leadership, and strategic decision-making to optimize sales performance.The Evolution of Sales Enablement – Why traditional training isn’t enough and how sales teams need mentoring, better leadership, and structured processes to succeed.Pipeline Reality Check – How elite CROs are cleaning up bloated pipelines and leveraging AI to focus on real opportunities.Outbound Innovation – The changing dynamics of outbound prospecting and why creative, multi-channel strategies are the future.The Critical Role of Leadership – Why strong C...
2025-02-1939 min
Selling the CloudAdapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1)In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson welcome SaaS industry veteran Paul Melchiorre, a leader in sales transformation, private equity investing, and board advisory. With decades of experience across multiple technology revolutions, Paul shares his insights on the evolving landscape of SaaS sales and what it takes to thrive in today's market.Key Discussion Topics:The Changing Buyer Behavior in SaaS – How buyers have become more sophisticated, procurement-driven, and selective in their decision-making.AI’s Impact on Sales & Business Models – How AI is disrupting traditional SaaS models, from p...
2025-02-1226 min
Selling the CloudWhy AI Won't Save Bad Selling: Andy Paul on the Future of B2B SalesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-02-0523 min
Selling the CloudFrom SDR to CEO: Evan Huck on Reinventing Sales in a Changing WorldEpisode Summary:In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Evan Huck, CEO of UserEvidence, to explore his inspiring journey from an introverted SDR to the leader of a groundbreaking SaaS company. Evan shares the lessons he’s learned about building resilient teams, fostering innovation, and adapting to the rapidly changing sales landscape.This conversation dives into the shifting dynamics of B2B sales, the rise of evidence-based marketing, and how startups can thrive in unstructured environments. Packed with actionable insights, this episode is perfect for sales pr...
2025-01-1649 min
Selling the CloudUnboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market LeaderIn this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers.What You’ll Learn:Kris’s Entrepreneurial Journey: From selling mistletoe as a kid to creating Sendoso, Chris shares the pivotal moments that sparked his transition from sales rep to founder.Scaling a Business: Learn how Kris and his team bootstrapped their way to $400K ARR, then scaled...
2024-12-1846 min
Selling the CloudBlueprints for Revenue Growth: How to Build Your Revenue EngineIn this episode of Selling in the Cloud, Mark Petruzzi and KK Anderson are joined by Roee Hartuv, the Revenue Architect and Global Practice Leader at Winning by Design. Together, they explore actionable frameworks and insights for building a sustainable and scalable revenue engine in today’s evolving B2B landscape.What You’ll Learn in This EpisodeThe Revenue Factory Concept:Discover how the "Revenue Factory" provides a framework for sustainable growth in recurring revenue businesses by applying principles from manufacturing to optimize processes, reduce costs, and ensure customer impact.The Bowtie Go-t...
2024-12-0442 minSelling the CloudWomen in Sales Club - The Story and the Journey with Alexine MudawarJoin us as we look back at how Alexine's journey from aspiring retail buyer to B2B sales leader shaped her career, inspired the founding of the Women in Sales Club, and sparked important conversations on diversity and inclusion in sales.Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neiman Marcus. Alexine's first manager within the Neiman Marcus buyer program suggested that Alexine might want to pursue a sales career based upon her performance in retail sales during her initial training program.
2024-11-2025 minSelling the CloudSales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard GschwandtnerJoin us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever.On this episode, Gerhard shares his insights based upon his experiences interviewing hundreds of extremely successful business people including Mark Cuban, Bill McDermott (SAP + ServiceNow), Keith Krach (DocuSign + Ariba) and training thousands of B2B Sales professionals.The B2B Sales profession has been changed d...
2024-10-0332 minSelling the CloudWhat made Zoom - Zoom with Greg Holmes, former CRO at ZoomIn this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise.Join our co-hosts, Mark Petruzzi, and Ray Rike as they delve into the unique "happiness culture" that Zoom cultivated from its early days. Greg shares how Zoom's commitment to customer and employee happiness became a cornerstone of its success, from establishing "happiness crews" in every...
2024-08-2338 min
Selling the CloudBridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittleIn this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that empowers an effective go-to-market process. Tune in to learn about emerging technologies and how they are transforming RevOps to optimize revenue and drive business success.Co-hosts: Mark Petruzzi and Katerina OstrovskyGuest: Nivedita (Neetha) Ratakonda, CEO of BigLittleShow...
2024-08-1440 min
Selling the CloudThe Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul MelchiorreIn this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw insights, and a bit of Philly spice as Jeffrey and Paul dive into their journeys and the evolution of sales in the age of AI.Highlights:Growing Up in Philly: Jeffrey and Paul share how their Philadelphia upbringing sh...
2024-08-0744 min
Selling the CloudOperating Partners, Part 2 with guest Joseph Zito, CEO of (X)FormIn Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead of the game.Joseph delves into the misconception that CEOs and executives can execute a company's strategic vision on their own, highlighting the importance of external support for achieving high performance. We discuss how an Operating Partner facilitates growth amidst "business as usua...
2024-07-3130 min
Selling the CloudOperating Partners, Part 1 with guest Joseph Zito, CEO of (X)FormIn Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization techniques to unite teams, and the impact of having an Operating Partner for the C-suite.Joseph shares his journey from coder to executive, his experience across various roles in startups and large enterprises, and the founding of (X)Form. We delve into defining strategy, the chal...
2024-07-2422 min
Selling the CloudThe Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ OracleIn the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses the evolving role of AI and data-driven sales, the risks of over-reliance on AI, and the lessons he has learned from selling abroad, particularly in Japan. Wrapping up, Rob provides invaluable guidance for emerging Chief Revenue Officers (CROs) in the AI era, emphasizing the...
2024-07-1925 min
Selling the CloudThe Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ OracleIn this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and selling business value. Additionally, Rob explores today's access to data and metrics and the balance between a customer-centric buyer's perspective and data-driven sales strategies, offering practical advice on encouraging teams to adopt this two-sided approach.Co-Hosts: Mark Petruzzi...
2024-07-1723 min
Selling the CloudThe Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue EnablementIn this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among high-performing leaders and companies.Guest: Steve Richards, SVP Revenue Enablement at: MediaflyCo Hosts: Mark Petruzzi and Paul Melchiorre-----Show mentions:Gold Rush, with Tony BeetsDoug MayThe book...
2024-06-2642 min
Selling the CloudFull-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS TrendsIn Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growth. Toni also highlights geographic differences in maturity between US and EMEA companies, discusses which C-suite persona feels these pains the most, and where RevOps should sit in the organization to have the most impact. Co-hosts: Mark Petruzzi and Katerina Ostrovsky
2024-06-1916 min
Selling the CloudFull-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS TrendsIn Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations.Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning, and navigating the current SaaS recession. We discuss the importance of precise metric tracking, the pitfalls of indiscriminate cost-cutting, and how Growblocks helps companies optimize their go-to-market strategies.Guest: Toni Hohlbein, CEO of GrowblocksCo Hosts of Selling...
2024-06-1226 min
The Win Rate Podcast with Andy PaulWin Rate Weekends: Will the Future of Sales Be Like Walking Into a Gucci Store or Being Shoveled Through a Walmart?On today's Win Rate Weekends, Andy shares one of his favorite parts of his discussion with David Weiss, Kyle Williams, and Mark Petruzzi as they examine the pitfalls of current sales technology, the misuse of AI, and the importance of developing genuine buyer intent data. They highlight the potential of AI to reduce noise and increase efficiency in targeting buyers, while acknowledging the significance of dynamic, evolving Ideal Customer Profiles (ICPs). They also talk about the risks of high-volume approaches and the need for meaningful one-to-one interactions in sales.Listen to the full episode on Apple and S...
2024-06-0909 min
The Win Rate Podcast with Andy PaulWin Rate Weekends: Using Data to Drive RevenueOn today's Win Rate Weekends, Andy highlights part of his discussion with David Weiss, Kyle Williams, and Mark Petruzzi on how data science, AI, and metrics can drive revenue in the SaaS industry. They talk about the importance of educating CROs on these topics as well as balancing efforts between customer acquisition and retention, and debate the roles of sales and marketing in lead generation.Listen to the full episode on Apple and SpotifyHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his...
2024-06-0808 min
Selling the CloudThe Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at HarvardWelcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally, Frank brings a unique perspective to our discussion. He is the author of six books, including our topic for today, Aligning Strategy and Sales.In this episode, we dive into these key areas:The importance of clear communication of strategic choices to...
2024-06-0555 min
The Win Rate Podcast with Andy PaulCreating Contrast In SalesToday Andy leads a discussion with another incredible roundtable of sales veterans, David Weiss, Kyle Williams, and Mark Petruzzi. They explore how data science, AI, and guided selling can transform sales operations. They discuss the importance of nuanced ICPs, reducing noise in outreach, and adapting sales strategies to non-budgeted environments. The share their insights on the challenges and potential of AI in sales, balancing tech with human judgment, and the future shift towards high-intent, one-to-one sales interactions.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including...
2024-06-0549 min
Selling the CloudData observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmpWelcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner. Lindsey also discusses overcoming obstacles in data integration, the critical role of RevOps in handling priorities, and the shift towards viewing revenue as a science. Tune in for actionable insights on optimizing your RevOps strategy and driving business growth.
2024-05-2923 min
The Influencer's Edge Podcast with Speaker Paul RossMark Petruzzi on The Science of Selling Using a Systematic, Data-Driven Sales ProcessWhere do you look to find the guidance needed to develop sales teams and processes tailored to how your prospect wants to buy, not how you think they want to buy? How do you leverage data, artificial intelligence, and metrics in ways not possible just a few years ago, so you no longer have to rely on instinct, intuition and tribal knowledge?
The answer: Through data science, sales analytics, metrics analysis, and the introduction of artificial intelligence combined into a structured selling approach.
Most great salespeople bring talent, passion, and persuasiveness to their work. These...
2024-05-2342 min
Selling the CloudData observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmpIn this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage.Lindsey explains how many GTM leaders struggle with data confidence, comparing traditional CRM data processes to agile software development, and highlighting the need for a more dynamic approach to data collection and analysis.We delve into how observability can transform revenue operations by integrating various data signals, such as website...
2024-05-2223 min
Market Impact InsightsSelling Science - Mark PetruzziAccelerant Growth Solutions Co-Founder & Managing Partner Mark Petruzzi shares with Dan Albaum the evolving landscape of successful B2B sales and how a collaborative approach to engaging his whole team in enterprise value creation is creating sustainable impact for customers.
2024-04-2238 min
The GTM Kickback w/ Joey BrodskyWhat Does a Senior GTM Leader need to know about AI in 2024 w/ Mark PetruzziIn this episode of The GTM Kickback! I sat down with the great Mark Petruzzi, an exceptionally accomplished consultant, operator, and entrepreneur, known deeply as an industry leader with distinct focuses on sales transformation, growth through data science and AI, channel/reseller program development and execution, and outsourced sales and marketing.
We sat down to for a detailed conversation surrounding his expertise in modern SaaS go-to-market strategies, discussing his background, experiences, and insights on leveraging AI and data-driven approaches. Mark touches on topics like ideal client profiles, forecasting accuracy, team assessments, and advice for sales professionals looking to enhance...
2024-04-0239 min
Get Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 03/10/2024 - Marvin Musick, Mark Petruzzi, Lou Porcaro and Tammy CohenJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:
Marvin Musick
Mark Petruzzi
Lou Porcaro
Tammy Cohen
2024-03-0839 min
Metrics that Measure UpData and Diagnosis-Driven Selling - with Mark Petruzzi, AuthorMark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co-authors Bob Scarperi, Paul Melchiorre, and your host of the Metrics that Measure Up Podcast!In this episode, we discuss the primary concepts of the book, and the unique approach to including multiple titans in the B2B technology industry as contributors to the bookThe "Data and Diagnosis-Driven Selling" book covers each stage of the Sales process and how following the process dramatically increases sales productivity and revenue growth efficiency. The process steps...
2024-03-0628 min
Sales Strategy & Enablement by Revenue.ioSelling the Cloud, with Mark Petruzzi and Paul MelchiorreMark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive.More on Andy: Connect on LinkedInGet Andy's new book "Sell Without Selling Out" on Amazon...
2023-07-2553 min
Enterprise Podcast Network – EPNTake a Deep Dive Into What It Takes To Be Successful In Selling Cloud Software TodayMark Petruzzi who has worked in the enterprise and cloud software ecosystem for 25 years joins Enterprise Radio. He is the co-author of the book Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. The post Take a Deep Dive Into What It Takes To Be Successful In Selling Cloud Software Today appeared first on Enterprise Podcast Network - EPN.
2023-06-2820 minGet Down To Business with Scott "Shalom" KleinPodcast of “Get Down To Business” – 06/11/2023 - Jonathan Jay, Mark Petruzzi, Riley Bennett and Dan ThompsonJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:
Jonathan Jay
Mark Petruzzi
Riley Bennett
Dan Thompson
2023-06-0840 min
The BRILLIANCE + PASSION Podcast with Adam HommeyMark Petruzzi & Paul Melchiorre – Authors, Selling the CloudSorry, your browser doesn't support embedded videos.Mark Petruzzi has worked in the enterprise and cloud software ecosystem for 25 years. He has held senior leadership positions at Oracle, UKG (Ultimate Software), HCL, Accenture, and Deloitte where he was instrumental in building both the Oracle and Ariba practices into the largest “Big Four” practice in their respective markets. He has worked as a serial entrepreneur, founding, growing, and successfully exiting boutique consulting firms in the Salesforce, Oracle, and Peoplesoft ecosystems. More recently, Mark has turned his focus toward developing and executing innovative sales transformation as an expert board and leadership advi...
2023-04-2926 min
Qiological Podcast287 Tradition and Innovation • Mark Petruzzi and Jeffrey DannAs practitioners of East Asian medicine, we are informed deeply by the ancient medicine, experience and wisdom passed down through generations. The holism woven into the East Asian medicine traditions is especially important in a modern world that often separates the body from the mind and spirit from the material. But like a tree rooted in ancient soil with the branches and leaves adapting to the environment as they reach towards the heavens, we need to incorporate influences of the modern world into our medicine while still maintaining a connection to fundamental principles. Seeing how the old c...
2023-01-171h 18
BITEradio.meRockets in the Sky: One Man’s Journey of Healing the Loss of a ChildRockets in the Sky: One Man’s Journey of Healing the Loss of a Child with Mark Petruzzi This story is based on a journal Mark began writing in January 2019 through August 2021 to see if he could heal through the terrible loss of his son, Nicholas. He simply needed to see if he could survive. After two years of writing, he realized he could and would survive. Through the people he met, the mediums, the signs, and sightings of Nicholas, his days got a little easier. In Rockets in the Sky Mark shares his struggles with his faith in God, and h...
2022-11-2258 min
Embark On Your Day With A Next-Level Full Audiobook.Rockets in the Sky by Mark PetruzziPlease visithttps://thebookvoice.com/podcasts/2/audible/184617to listen full audiobooks.
Title: Rockets in the Sky
Author: Mark Petruzzi
Narrator: Charlie Weirauch III
Format: mp3
Length: 11 hrs and 13 mins
Release date: 10-19-22
Ratings: 5 out of 5 stars, 1 rating
Genres: Reincarnation
Publisher's Summary:
This story is based on a journal Mark began writing in January 2019 through August 2021 to see if he could heal through the terrible loss of his son, Nicholas. He simply needed to see if he could survive. After two years of writing, he realized he could and would survive. Through the people he met, the mediums, the signs, and...
2022-10-1911h 13Qiological Podcast257 Qi, Blood and Fluids • Jeffrey Dann & Mark PetruzziThe ability to perceive with our hands, to assess the flow of life through the body, is a valued skill in East Asian medicine. It’s a fine and discerning art that takes full form when thinking does not overshadow; when cognitive understanding of anatomical landmarks combines with the attentive impressionable mind. To fully understand and interpret what is felt underneath the hands, you must learn to listen respectfully to the ebb and flow of the fundamental substances Qi, Blood, Body Fluids, which are keenly involved in supporting human life itself. For this your critical, conscious mind has...
2022-06-211h 18
Selling the CloudDisruption Ready Selling - with Dipanjan Das, GenpactB2B Sales professionals are continuously faced with new challenges and obstacles they need to overcome on the path to success. In the past two years alone, sellers were forced to move to a 100% virtual roll due to a global pandemic. Most recently, the economy has quickly transformed from growth at all costs to efficient, profitable growth as the new imperative.Dipanjan Das, Service Line Leader for Sales & Commercial Service Line, Cloud, Hi-Tech and Media, at Genpact joined the Selling the Cloud Podcast to discuss the need for "disruption ready selling". The first disruption we d...
2022-05-2325 min
Sales Strategy & Enablement by Revenue.ioSelling the Cloud, with Mark Petruzzi and Paul MelchiorreMark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive.More on Andy: Connect on LinkedInGet Andy's new book "Sell Without Selling Out" on Amazon...
2022-04-1253 min
Selling the CloudSell without Selling Out - with Andy PaulThe professional of Sales continues to evolve, and is much more nuanced and complex these days - especially in the world of B2B Sales in the Cloud.Andy Paul is one of the foremost experts in B2B Sales. His 1,000 + episodes of the "Sales Enablement Podcast" and his latest best selling book entitled "Sell without Selling Out" provides unique insights, experiences and recommendations Andy has from over 30 years in the profession.What is the motivation for writing a Sales book? Andy's perspective is that selling is not evolving quick enough - and that we ar...
2022-04-0530 minSelling the CloudIs Cold Calling Dead - with Chris Beall, CEO ConnectandSellCold calling is both the bane of existence for many sales professionals, while also being the key to success for sustained revenue generation growth!Chris Beall is the CEO of ConnectAndSell, an assisted dialing, technology enabled managed services company conducting over 60 million outbound calls for their clients every year.The human voice is the most powerful thing in business. The phrase the Chris started the conversation with. In a day where social media engagement is promoted as a top strategy to engage in buyer discussions, Chris is running a company that helps sales organizations unlock th...
2022-03-1037 min
Inward Book ClubEpisode 133 - Selling The Cloud by Mark Petruzzi & Paul Melchiorre Part 3JG and Mike conclude Selling The Cloud, and mull over the interview held last episode with the authors themselves. Mike dons his most garishly festive blazer for the occasion as Christmas looms.
2021-12-0931 min
Selling the CloudRebranding in the B2B Cloud with William Tyree, CMO Revenue.ioHas the market segment you participate in evolved over the years?Have you considered rebranding your company to ensure it's aligned with the market you serve?William Tyree, Chief Marketing Officer at Revenue.io, found his company faced these difficult questions when it was known as "ringDNA"!The B2B SaaS market has evolved as many companies consolidate their Go-To-Market departments under one revenue leader - the Chief Revenue Officer. This trend is based upon companies viewing the customer journey as a vital area of focus, as historic department-centric processes are not optimizing...
2021-12-0630 minInward Book ClubEpisode 132 (ft. Mark Petruzzi and Paul Melchiorre) - Selling the Cloud Part 2A trans-Atlantic episode this week, as JG and Mike discuss Selling the Cloud with its authors Mark Petruzzi and Paul Melchiorre live from the east coast of the USA. The quartet discuss how the IT Sales game has evolved, how to define grit and tenacity in a salesperson, and ponder the question 'is the new generation of salespeople working hard to be as lazy as possible?'.
2021-12-0144 minInward Book ClubEpisode 131 - Selling The Cloud by Mark Petruzzi and Paul Melchiorre Part 1This week, JG and Mike discuss Selling The Cloud ahead of meeting the authors themselves. Listen in as they discuss passion for the sales profession, the archetype of the 'smarmy used car salesmen' and the bubble of business economics.
2021-11-2555 minSelling the CloudGrowth of the Chief Revenue Officer with Warren Zenna, Founder and CEO of The CRO CollectiveThe Chief Revenue Officer title is growing in popularity across the B2B Cloud industry. Is the CRO a new role in companies, or just a fancy new "C-Level" title for the head of sales?Warren Zenna has recently launched "The CRO Collective" to educate and inform CEOs, first-time CROs, and aspiring CROs on the role of the Chief Revenue Officer.Warren identified that the CRO role was often being mispositioned within a company and too often ending in failure. His goal is to help hire, onboard and enable first-time CROs to be successful.
2021-11-0232 minSelling the CloudEnergy, Enthusiasm and Empathy in B2B Sales - with Larry Long Jr.Energy, Enthusiasm, and Empathy personify Larry Long Jr. In fact, his self-appointed title is "Chief Energy Officer".Larry has a long career in B2B Sales, following his college baseball career at the University of Maryland. This experience has led to his vision to educate, inspire, motivate, energize and entertain sales organizations and sales professionals.Mindset is critical to B2B Sales success, and Larry says this requires "MBS", or taking care of your Mind, Body, and Soul. Balancing all aspects of your life is critical to long-term success in sales. Another key factor to succ...
2021-10-1832 minSelling the CloudGetting the VP Sales Hire Right - Right Now - with Amy VolasThe average tenure of a Vice President of Sales in the B2B Cloud industry is reported to be anywhere between 16 - 20 months, with 18 months being the median.Why is the tenure so short? Is this really an issue considering the high growth rates of B2B Cloud companies? How can we increase the tenure of the VP Sales?Amy Volas has a broad array of experiences in B2B Technology including roles as enterprise sales professional, recruiter, and sales leadership, and is well-positioned to opine on this critical topic.B2B Tech sa...
2021-10-0834 minSelling the CloudA Story of Opportunity and Persistence in the Cloud - with Megan Bowen, CCO Refine LabsMegan Bowen, Chief Operating Officer and Chief Customer Officer at Refine Labs is the personification of where opportunity and access meet persistence and personal responsibility.Megan's story starts with moving from Los Angeles to New York City. Megan applied for a job at a hair salon in Manhattan., and initially did not hear back, even after daily follow-up phone calls for two weeks. Six weeks later, that 2nd interview finally happened. Much to her surprise, the salon owner, Julio said he had "post-it" notes all over from her follow-up calls. Julio took a personal interest in letting Mega...
2021-10-0431 minSelling the CloudWomen in Sales Club - The Story and the Journey with Alexine MudawarIs becoming a B2B Sales professional an intentional process or a result of your early career experiences and journey?Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neiman Marcus. Alexine's first manager within the Neiman Marcus buyer program suggested that Alexine might want to pursue a sales career based upon her performance in retail sales during her initial training program.In college, sales was not highlighted as a potential career path and was often associated with the negative reputation of a used car salesperson. Alexine to...
2021-09-1625 minSelling the CloudThe Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, AnumetricDirect selling models are the primary sales motion for the majority of B2B Cloud and SaaS companies. Can partnerships amplify and even accelerate revenue growth, even for early stage companies?Ben Pastro has a long history in professional services and systems integration in the B2B Tech industry, and has several insights and perspectives on the question of if and how to make partnerships successful for a modern B2B Tech company.After investing 8 years at Oracle, a founding father of leveraging channel partnerships to accelerate revenue growth. Following Oracle, Ben joined Apps Associates wh...
2021-09-1125 minSelling the CloudHigh Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision PartnersData-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity.Bob Scarperi, has built a company that focuses on ensuring the right and complete account and contact data are in the sales resource hands before they being the outreach and lead generation process.The amount of data available to revenue leaders is very deep and wide, however being able to figure out which data to acquire, deploy and use effectively has never been more c...
2021-09-0933 minSelling the CloudTop Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at UvaroModern B2B Sales was significantly, and forever altered by COVID-19. The trends are not new, but were definitely accelerated in 2020 and 2021.Joseph is a multi-time founder of B2B SaaS companies, and his experience, frustration and challenge with scaling the sales organization was the catalyst to founding a company, Uvaro, purpose built to train the modern B2B sales professional.As a trained engineer, Joseph wants to see the data that measures the variables that lead to the highest performing sales organization and sales professional. The patterns Joseph was able to identify within the top...
2021-08-2728 minSelling the CloudYou're More Than a Number - with Scott LeeseWho better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese.Scott's primary focus has been to help scale early stage B2B SaaS companies scale from $1M to $20M+. This experience was the catalyst for writing a book that covers the good, the bad and the ugly of being an early stage VP Sales.Scott's style is to identify an under represented topic, lean into the subject and write a less than 100 page book that both educates a...
2021-08-2735 minSelling the CloudCustomer Success, Success - with Eileen VoynickEileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta Systems, and Chair of the Board at Jefferson Health.In this episode, Eileen shares the evolution of Customer Success, both as a function and as a focus in the enterprise software industry.Eileen's initial foray into Customer Success was formed in part by the large SAP partner ecosystem. At SAP, Customer Success was focused on the business value that a customer can derive from the use of their software. A consistent theme across every so...
2021-07-0636 minSelling the CloudSocial Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for LifeB2B Selling continues to evolve, especially in the context of Cloud solutions.Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso.Social media for selling was a discovery that Jamie first identified when he reversed engineer what B2B Sales professionals had been doing in outbound sales for years, and then apply on LinkedIn.Social Selling was initially developed as an "inbound" sales motion focused on three core principles: - Building an o...
2021-06-1733 minSelling the CloudSales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard GschwandtnerGerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years.On this episode, Gerhard shares his insights based upon his experiences interviewing hundreds of extremely successful business people including Mark Cuban, Bill McDermott (SAP + ServiceNow), Keith Krach (DocuSign + Ariba) and training thousands of B2B Sales professionals.The B2B Sales profession has been changed dramatically by technology, including the customer/salesperson relationship. Another change is how data impacts the profession, but an even bigger topic impacting sales success may be the "Mi...
2021-04-2332 minSelling the CloudInside Sales + Enterprise Buyers??? - with Sally Duby, Chief Sales Officer at The Bridge GroupSally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum has seen the evolution of inside sales and business development for 25+ years.In this episode of Selling the Cloud, we discuss the evolution of Inside Sales in the SaaS/Cloud industry, and specifically how Inside Sales is being used in the pursuit of enterprise-class customers.Sally first learned the craft of Inside Sales at Oracle, which was the first traditional enterprise software company to prove that inside sales is applicable for enterprise software sales.
2021-04-0134 min
Sales BabbleEnterprise Sales with Mark Petruzzi and Paul Melchiorre #366Enterprise Sales with Mark Petruzzi and Paul Melchiorre #366
2021-03-3033 minSelling the CloudStorytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth PartnerDoug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was an executive in the Sales Productivity group at Salesforce.In this episode of Selling the Cloud, we dive deep into how storytelling has become a critical skill for enterprise-class, B2B sales professionals.One of Doug's early learnings came directly from paying his dues initially as a quota-carrying sales professional at Oracle. Over those early years, Doug discovered his passion for helping others and sharing the secrets that made him successful as...
2021-03-2532 minSelling the CloudThe emergence of the Chief Revenue Officer - with Paul Melchiorre, Operating Partner at StripesIn this episode of Selling the Cloud, we are joined by Paul Melchiorre, legendary Silicon Valley Chief Revenue Officer at leading SaaS companies including Ariba and AnaPlan.Over thirty years, Paul has had the change to be a part of industry leading, high growth companies beginning with SAP where Paul was an early executive for their entry into the North American market.Paul then in 1998 joined Ariba, an early market entrant and ultimately the acknowledged leader in indirect procurement automation. Paul experienced a unique journey in early stage, venture backed companies by staying at Ariba...
2021-03-1827 minSelling the CloudMoving beyond Data Driven to Metrics Informed Decisions - with Michael Pollack, CEO IntricatelyMoving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals?This was a primary topic of conversation on the latest Selling the Cloud podcast with Michael Pollack, Intricately CEOData is like water - it's really important if you don't have any but what if you have TOO MUCH? Water's value increases exponentially when you process or distill it into higher value outcomes (coffee vs water). This applies to B2B Marketing and Sales by evolving your data strategy from "contacts to co...
2021-03-0336 minSelling the CloudTransforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3In this episode of the Selling the Cloud podcast, we are joined by Cathy Minter, Chief Revenue Officer at R3.Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was initially based upon the original formation of R3, which was founded as a consortium of large financial service companies exploring how Block Chain could impact and be leveraged in the banking industry. Initially, R3 was more a consulting company and think tank comprised of inves...
2021-02-1736 minSelling the CloudWhat made Zoom - Zoom with Greg Holmes, former Chief Revenue Officer at Zoom VideoIn this inaugural episode of the Selling the Cloud podcast, we were joined Greg Holmes, the Chief Revenue Officer of Zoom Video Communications between 2013 and 2020.Your hosts of the Selling the Cloud podcast are Mark Petruzzi, Digital Sales Transformation consultant at Accenture and Ray Rike founder and CEO of RevOps Squared, the B2B SaaS KPI Benchmarking Index company.In this episode, Greg shares how Zoom cultivated a "happiness culture" from the very early days at Zoom. Happiness as a concept was first applied to how Zoom made customers feel, and then to employees. They even...
2021-02-0338 min
Metrics that Measure UpSelling the Cloud - Part 2 with Paul Melchiorre and Mark PetruzziIn this episode, we continue the discussion with the authors of Selling the Cloud. Building upon the first half of our conversation where we discussed the need for grit and passion to be success full in Enterprise sales, we move into several new topics. The Power of No is a key skill to develop. A great enterprise sales professional is qualifying prospects out every step of the process to reduce time investment on low probability to close opportunities. Often the most important "no" is to walk away from blind RFP's that you have had no opportunity to inf...
2020-12-2333 min
Metrics that Measure UpSelling the Cloud - Part 1 with Paul Melchiorre and Mark PetruzziIn this episode of the Metrics that Measure Up podcast we are joined by Paul Melchiorre and Mark Petruzzi - authors of Selling the Cloud.Paul has over 30 years of experience in enterprise sales leadership, at leading companies including Anaplan, Ariba, SAP, and now in Private Equity. Mark brings over 30 years of experience in strategic consulting firms including Deloitte, N3, Accenture and operating roles at Oracle, and Ultimate Software.GRIT was the first topic we covered as a required attribute for every enterprise sales professional. Paul shared some of his best tips to identify grit dur...
2020-12-2132 min