Shows
Uncensored CMOMark Ritson's Top Marketing Moments of 2025As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers and more in this snappy episode. There's nothing more to say - strap in and enjoy the opinionated marketing professor dropping some clangers.Timestamps00:00 - Intro00:32 - Mark Ritson’s top 10 stories of the year01:55 - 10. A big year for mergers04:35 - 9. The painkiller vs the president09:42 - 8. Tesla’s Fighter Brand Failure12:56 - Mark Ritson’s advice to Elon M...
2025-12-1853 min
World's Greatest Business Thinkers#38: Why 75% of Marketers Are Useless - And How to Join the Elite 25% with Mark RitsonIs modern marketing broken, and are you missing the fundamental frameworks that are relevant today? In this episode of World's Greatest Business Thinkers, host Nick Hague welcomes back Mark Ritson, founder of the Mini MBA, to unpack why marketing has regressed despite unprecedented access to data, tools, and talent. Mark breaks down the misconceptions and differences behind "strategies with long and short impact," why the 95/5 rule should guide budget allocation, and how most CMOs are dangerously undertrained. He exposes the pitfalls of discounting, the power of friction in brand positioning, and the realities of growth that many...
2025-11-271h 07
Inside MarketingEp. 148 - Mark Ritson is back!Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days.
Mark's mini mba site https://minimba.com/
2025-11-0655 min
El Podcast de MKDMark Ritson y las verdades incómodas para la industria publicitariaEste episodio presenta una visión general del "Experience Day" organizado por la Asociación de Medios de Prensa Libre (MVFP) en Düsseldorf, donde expertos en marketing y medios discutieron los desafíos actuales de la industria. El punto central fue la presentación de Mark Ritson, un gurú del marketing, quien criticó la excesiva complejidad del posicionamiento de marca y el sobreénfasis en la publicidad orientada al rendimiento a corto plazo. Ritson abogó por la consistencia de la marca y la publicidad a largo plazo, argumentando que muchos eslóganes y estrategias nuevas son innecesarios o perjudicia...
2025-11-0518 min
That's What I Call MarketingS4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to StopWhat happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That’s What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore: 👉 The real reason discounting destroys long-term value. 👉 Why profitability, not revenue, is the measure that matters. 👉 Ho...
2025-10-2859 min
Markenkraft - Der Podcast über Markenführung und MarkenforschungEffectiveness in Practice – Mark Ritson, Leading Brand Strategist (English)Mark Ritson is one of the most distinctive voices in marketing today. He’s been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms.
Among other topics we discuss ...
🚀 ... how ‘The Long and the Short of It’ by Les Binet and Peter Field play out in...
2025-10-241h 08
MumbrellacastRoy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering8 October 2025
Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of salt" — Roy Morgan's CEO Michele Levine responds on the Mumbrellacast in person.
Yesterday, Ten and LG announced a partnership that will see the former's live streaming channels have a prominent place in LG's TV range. Nathan breaks down the de...
2025-10-0830 minMumbrellacastRoy Morgan CEO responds to Mark Ritson, News Corp on "the big steal" and Spotify's unorthodox offering8 October 2025
Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of salt" — Roy Morgan's CEO Michele Levine responds on the Mumbrellacast in person.
Yesterday, Ten and LG announced a partnership that will see the former's live streaming channels have a prominent place in LG's TV range. Nathan breaks down the de...
2025-10-0830 minUncensored CMOMark Ritson on why everyone is wrong about Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tacticsReturning guest and everyone's favourite marketing professor, Mark Ritson, is back. As usual, Mark comes out firing with some no nonsense advice to all marketers. He talks about AI taking over his Mini MBA, leaving Marketing Week, why pricing is the most important P and some rules for creativity. Sit back and soak up the knowledge from Mr Mark Ritson.Timestamps00:00 - Intro01:06 - Why Mark Ritson sold Mini MBA02:12 - Mark Ritson leaving Marketing Week04:19 - Jon’s favourite AI use case08:07 - Will AI take over Mini MBA?11:38 - Wh...
2025-09-1055 min
Lab-Grown Marketing by EvidenzaMark Ritson on Marketing, B2B, and the Future of AIIt’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.Ever wondered how to beat Roger Federer at tennis? It’s basic math to Mark: you simply don’t play him.Mark’s breaking down some of his top marketing lessons of all time in a few words or less, discussing what he really thinks of *that* Sydney Sweeney ad, and explaining why “knowing the language of the boardroom” is worthless if you can’t actual...
2025-09-0854 min
Marketing VanguardADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. MarketersWelcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.What You'll Learn:Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEKThe uncomfortable...
2025-08-2115 min
The Cellar Door PodcastMark Ritson on the Wine Industry’s Marketing MisstepsSend us a textEveryone in marketing knows Mark Ritson. He’s built a reputation for being direct, sharp, and unapologetically honest in how he approaches both the practice and teaching of marketing. With a career that includes advising major global brands like LVMH, Mark now focuses his energy on the Mini MBA, an online course designed to give students what he sees as the core foundations of marketing and brand building.I was first introduced to Mark’s work by my friend and mentor Joe Fattorini, who pointed me toward some of Mark’s more p...
2025-08-0949 min
That's What I Call MarketingS4 Ep18:THE BATTLE OF THE ROBOTS with (sort of!) Mark Ritson, Prof. Byron Sharp, Prof. Scott Galloway & James HurmanIn this captivating experiment, we bring together ChatGPT and Claude to channel the thoughts and strategies of renowned marketing experts Mark Ritson, Byron Sharp, Scott Galloway, and James Hurman. This episode dives deep into hotly debated marketing principles such as segmentation, targeting, and positioning, the myth or necessity of differentiation, and the optimal balance between brand building and performance marketing. From exploring whether traditional marketing models are outdated to discussing the importance of mental availability and brand distinctiveness, ChatGPT and Claude provide unique perspectives by embodying famous thought leaders. You'll hear strong arguments on both sides, including detailed strategies...
2025-08-0520 min
The WARC Podcast'Ask Me Anything' with Mark Ritson (mailbag edition!)Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video version on WARCs YouTube channel.
2025-07-2440 min
The Brief Bros.228: A lively conversation with Mark RitsonOriginally aired September 21, 2022This week, Henry Gomez and I are joined on The Brief Bros. by a luminary in the field of marketing: Professor Mark Ritson.Our guest has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management.Plus Henry is an alum of the two wildly popular and well-attended mini-MBA programs Ritson teaches online.And Ritson has the distinction of being both an insightful academic (or ex-academic as he prefers it) who has real-world experience as a marketing consultant...
2025-07-161h 10
The Marketing ArchitectsFrom the Archive: The Battle for Effectiveness with Mark RitsonThis week, we’re resharing a top episode from the archive. Originally recorded a year ago, this episode features the one and only Mark Ritson and remains one of our most popular episodes to-date. Enjoy, and we’ll be back with new content next week!This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of bala...
2025-06-2439 min
#MediaSnack#MediaSnack MEETS: Mark Ritson - Founder of MiniMBAIn this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss: The state of media and advertising today—and why marketers are getting it wrong The power of consistency and why sticking with what works beats chasing the new Why too much change is killing marketing effectiveness #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=... Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: / id-comms
2025-05-2122 min
The CMO PodcastIs Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB)Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l...
2025-05-211h 03
APAC's B2B Growth PodcastMark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBAJoining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA.
From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA.
🎥 Prefer to watch the conversation?
We've got a link for you: https://youtu.be/FEVkez18g44
This episode also covers...
Why small brands struggleWhy "trust" doesn't actually matter for strong brandingHow pricing is the real key to profit (not revenue)The 95-5 ruleWhy salespeople should not create content (and who...
2025-03-2659 min
JUST BrandingS06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark RitsonBuckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.
👉 Learn more: https://justcreative.com/podcast/
No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.
We discuss:
▶︎ Marketing Myths & Industry Bullsh*t
▶︎ The Biggest Problem with Brand Education (and why it’s broken)
▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?)
▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat)
▶...
2025-03-241h 07
Marketing v praxi#269 RITSON VS. SHARP: Rozdielne svety marketinguJindřich Fáborský je founder Marketing Festivalu, projektov Digisemestr a Hack Your Way či motorkárskeho média Jednoustopou. Prezradil, ako sa mu darí žiť v prítomnosti a zvládať multitasking. Hoci o tom ani len netušil, tak trošku tiež môže za vznik nášho podcastu. A podarilo sa nám rozlúštiť dilemu Sharp verzus Ritson?Čo sa v epizóde dozviete:Prečo je AI revolučnou silou pre marketing a podnikanie?Ako firmy pristupujú k tvorbe stratégie a prečo stratégiu nemá až 90% z nich? Má strategická časť marke...
2025-03-2031 min#MediaSnackMerger, Digital Pitches and More from Mark RitsonThe biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting th...
2025-03-0543 min
Marketing VanguardMarketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It WrongWelcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategyHere are the key talking points from the episode:The evolution of marketing education and its accessibilityStructural challenges...
2025-01-0222 min
WFA's Better Marketing Pod with David WheldonEp 36: On being AI-able with Mark Ritson and his AI alter ego, the RitbotIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
2024-12-1258 min#MediaSnackTHE POOR STATE OF MEDIA: A Conversation with Mark RitsonMark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:- This year’s biggest problems in media and marketing- The media mistakes that are still being made today- Who’s been winning (and NOT winning) in marketing and media- The role of AI in the future of marketing and advertising--Links#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: ht...
2024-12-0626 minUncensored CMOMark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a canMark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn’t need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4...
2024-11-1355 minUncensored CMOMark Ritson reviews the highest scoring beer ads of all time (down the pub)Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budweiser08:24 - Ad 9: Budweiser10:43 - Ad 8: Heineken13:56 - Ad 7: Stella Artois18:30 - Ad 6: Corona21:46 - Ad 5: Michelob Ultra25:17 - Ad 4: Carlsberg29:10 - Ad 3: Sam Adams36:36 - Ad 2: Guinness46:05 - Ad 1: Heineken
2024-10-1656 min
Mi3 Audio EditionSynthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-upThe effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-backed thinktank, the B2B Institute. Then they told him why. Ritson promptly joined their venture, along with what Weinberg calls “the advisory board to end all advisory boards”. Thus the synthetically-enhanced AI marketing outfit Evidenza was born. The founders argue their new piece of “synthet...
2024-08-2647 min
That's What I Call MarketingS3 Ep27: The Cannes Sessions with Mark RitsonWell for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn’t heard Mark talk much about in other podcasts, his early interest in marketing and his experiences with global brands. As we are at Cannes we talk about Cannes and Mark criticises the overemphasis on creativity, we hit on Marks view about the decline of American marketing education, the importance of market orientation and the misconceptions around brand purpose. We debate the role of pre-testing, th...
2024-07-1655 min
The WARC PodcastMark Ritson on creativity, brand, and the need for better strategyWARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
2024-06-2738 min
The Marketing ArchitectsThe Battle for Effectiveness with Mark RitsonWhy has America fallen behind the world in marketing effectiveness knowledge? And what can we do to catch up?This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of balancing research with active testing to discover marketing strategies that really work. Topics covered: [04:30] What is marketing effectiveness?[07:30] Why Mark created the Mini MBA...
2024-06-2539 min
Brand ShorthandA Look Back on 50 Years of Advertising - The Rise of BrandingMark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.Spend 30-ish (or 50-ish...
2024-03-1148 min
On Strategy ShowcaseMark Ritson's Top 10 Marketing Moments of 2023For the third year, columnist and marketing professor, Mark Ritson shares his Top 10 Marketing Moments of the year. These are marketing moments, not simply advertising moments. We talk about each and why they mattered.
2023-12-2248 minUncensored CMOMark Ritson on the best campaign of the year, Britain's favourite pint & why being different still mattersThe Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What’s going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark’s contradicting viewpoints07:23 - The Gary Vee of A...
2023-10-111h 08
Mi3 Audio EditionLetting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for yearsThe naysayers scoffed when Tourism Australia made a CGI Kangaroo and 1984’s Say G’Day tagline the main roll of a $125m tax-funded bet to bring the world back to Australia after three years of fire and plague. One year on, those “doofuses” are eating their words, per Mark Ritson, as the kangaroo eliminates misattribution, boosts consideration, delivers travellers in droves, primes high spending tourists to plan trips for next year and beyond, and remains at the very top end of System1’s effectiveness league table. Funnily enough, say Ritson and Tourism Australia CMO, Susan Coghill, following the marketing effectiven...
2023-10-091h 04
B2B InspiredByron Sharp, Mark Ritson, and a chat about CrustaceansLet us know your thoughts.In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two.What You Will Learn:Differentiation and Distinctiveness: Dale...
2023-09-2734 min
Think & Link by CapsuleEp. 02 | “Bothism”, a case for both of Mark Ritson’s personalities being rightThis episode is with Mark Ritson, the contrarian professor of marketing from the London School of Business and many other properly aged institutions. Mark talks about “bothism”, how the internet has evolved as we grayed and the role of a marketing discipline in the digital economy. I hope you enjoy the snark of Mark sprinkled in between all the insights.
2023-09-0644 min
Lumiant LiveMarketing Strategy: How to get it rightIn this episode, Mark Akeroyd is joined by Lumiant's head of marketing, Ash Lockett. With over 15 years experience in communications and marketing, Ash has been responsible for developing marketing strategies that have helped global B2B and B2C brands grow in their respective markets, including OPPO, Dell, AMP, Randstad and more. He's also recently completed a Mini MBA in Marketing and is now looking to share his knowledge to help advisors grow in an increasingly competitive market. In this episode, Ash and Mark discuss:- Why digital is only a small part of...
2023-08-1458 min
Marketing Meetup PodcastMark Ritson - Marketing for Small Businesses [Replay][Replay]
This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions.
Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive.
We’ve distilled down the key insights below, but for top enjoyment, we recomme...
2023-08-081h 06
42courses PodcastMark Ritson - Building Brands and the world of MarketingThe marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast.
Marks Website: mba.marketingweek.com
Marks Twitter: twitter.com/markritson
Mark's LinkedIn: linkedin.com/in/markritson
2023-08-0151 min
Breaking and Entering Advertising Podcast177: Mark Ritson, Founder and Professor of Mini MBA in MarketingThis week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals.
Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt.
Client situations and objectives vary, so use the work that makes sense, and tweak it as you go!
Links
Connect with Mark: Here
Learn more about his Mini MBA: Here
Connect with us: Here
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2023-07-1851 min
The Growth DistilleryCannes in Cairns Storytellers - Mark RitsonWelcome back to another installment of the Cannes in Cairns storytellers mini series.
In line with the central theme of the Cannes festival, we explore all things storytelling; the backdrop, the future, and the disrupters. And we explore these topics alongside some exceptional storytellers attending Cannes in Cairns.
This time, we are joined by brand consultant and former marketing professor, Mark Ritson.
2023-07-1411 min
Courses2day.orgMark Ritson – Mini MBA in Marketing (Courses2day.org)
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2023-06-2001 min
The Data Malarkey PodcastWhat's the connection between Harvey Keitel's Winston Wolf, 200g pouches of cat food, and neurodiversity? The answer is marketer, coach, and podcaster Mark EvansIn this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Mark Evans, one of the most successful marketers of his generation. Mark worked for ten years at Mars, rising to be Brand Director of Petcare Europe, before spells at 118118 Media UK and HSBC. In 2012, Mark joined leading UK insurance business Direct Line Group where he helped to transform the business and the fortunes of its brands. Perhaps most notably – and in the teeth of stiff competition from the price comparison websites – he relaunched and reenergised the company's flagship Direct Line brand. In t...
2023-05-1043 min
Startup DiariesLesson: Mark Ritson On Which Marketing Tactics To Focus On In Your StartupMark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more, on which marketing tactics to focus on in your startup.Listen To The Full Episode Here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=72nFdRpnSMuPYQ94yKJyJgMark Ritson Linkedin: https://www.linkedin.com/in/markritsonWatch On YouTube: https://youtu.be/Q03HbsI1c38 Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-04-1313 min
Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McCS4 Ep. 102 HOW TO HAVE A GLOBAL CAREER FROM HOTELS TO FRANCHISE QSR with GARETH WALTERS, AREA DIRECTOR INT OPERATIONS - NORTHERN EUROPE & AFRICA, FOCUS BRANDSTODAY'S GUEST IS GARETH WALTERS, AREA DIRECTOR INT OPERATIONS - NORTHERN EUROPE & AFRICA, FOCUS BRANDSLINKS FROM THE CHAT:Deep Work: Rules for Focused Success in a Distracted World https://amzn.eu/d/8R9bNyDDevil in the kitchen https://amzn.eu/d/hNozyExUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect https://amzn.eu/d/ejqO15JThe Anatomy of Humbug: How to Think Differently About Advertising https://amzn.eu/d/2cuum6dWhy Does The Pedlar Sing?: What Creativity Really Means...
2023-04-121h 50
OpmerkelijkS02E04 | Wie het kleine niet eert...(ft. Barry White & Mark Ritson)Voor deze editie kijken Joris en Bart terug op de sessie Marketing for small businesses van Mark Ritson. Ze destilleren vijf belangrijke tips voor het laten groeien van kleine merken en vullen ze steeds aan met eigen ervaringen.
In de categorie aanraders:
Joris werd geraakt door The Founder
Bart trok drie avonden uit voor Pepsi, where's my Jet?
Veel luisterplezier!
2023-04-1129 min
Marketing Meetup PodcastMarketing for Small Businesses with Mark RitsonJoin renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace.
This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don't miss out on this opportunity to gain valuable insights from one of the industry's leading voices.
2023-02-011h 07
Startup DiariesLesson: Mark Ritson On Why You Should Get Proper Training In Marketing...Mark Ritson, with experience working for notable brands in Australia, emphasises the importance of first acquiring a foundational understanding of marketing before claiming expertise. He suggests that it's crucial to familiarize oneself with existing rules and principles before introducing new ideas to the field. Do you agree? Mark Ritson is the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Listen to the full episode here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=4k1p1F3OTMmCcwAZ9dxQ4g ...
2023-01-3020 min
The Recreational Athlete PodcastEp 5 - Staying Humble Through Success with Jo RitsonIn today's episode I interview superstar age group triathlete Jo Ritson. Jo is a high performing triathlete who has seen some phenomenal success over her short time in Triathlon. In 2018 she placed 6th at the ITU world champs on the Gold Coast competing in sprint distance. In 2019 she placed 6th again at the ITU world champs in Lausanne once again competing in sprint distance. In 2020 she made the move into longer distance racing and placed first at the Geelong half ironman for her age group. in 2021 Jo placed second in her age group at the Cairns half ironman (70.3) and i...
2023-01-281h 07The Brief Bros.84. A lively conversation with Professor Mark Ritson.This week, Henry Gomez and I are joined by a luminary in the field of marketing: Professor Mark Ritson. Professor Ritson has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management. Henry is an alum of the two wildly popular and well-attended mini-MBA programs Professor Ritson teaches online. Professor Ritson has the distinction of being both an insightful academic (or ex-academic as he prefers it) who has real-world experience as a marketing consultant for global brands. In this episode, Professor Ritson brings his keen eye and acerbic wit to...
2023-01-181h 10Uncensored CMOMark Ritson's uncensored review of the best ads of 2022Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation:Biggest marketing cock up of 2022The 2022 new entry on Mark’s Marketing Bulls**t Top 10The biggest surprise of 2022Which brand impressed him the most in 2022Who taught him the most in 2022The short term pay off of lo...
2023-01-041h 21Marketing Meetup Podcast[REPLAY] Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.Questions with...
2022-12-021h 04Uncensored CMORitson on Recession: what every marketer needs to knowStorm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures released on November 11 and the US and other parts of the world also bracing for a recession, this special recording of System1’s webinar dives into how brands can navigate tough times.However, tough times also bring opportunity. As the late great F1 driver Ayrton Senna once said, ‘You cannot overtake 15 cars in sunny weather… but you can when it’s raining.’In possibly the most comprehensive study of recession, Nitin Nohria found that 9% of companies come out of a r...
2022-11-1456 min
Call To ActionMark Ritson unleashes his devilish take on the marketing industry for our 100th episode
We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode.
He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plans for some of the world’s biggest brands. Through his Mini MBA courses in Marketing and Brand Management, Mark has trained nearly 30,000 marketing marsupials across 60 countries, including 83.7% ish of …Gasp!
...
2022-11-041h 10On Strategy ShowcaseEp#1 Planning for Effective Outcomes: "Starting out right" with Mark RitsonEp#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.
2022-10-2644 min
Black T-ShirtsMark Ritson: Luxury & ProfanityMark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job. Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side.See omnystudio.com/listener for privacy information.
2022-09-2053 min
Startup Diaries#50: Mark Ritson - Billion Dollar Marketing LessonsOn this weeks Episode of Startup Diaries, Kyle sits down with Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Mark reveals how he bullshitted his way into Harvard Business School, consulting for Louis Vuitton and some of the biggest brands in the world, which marketing tactics to focus on in your startup, why no one gives a f*** about your brand and much more! 0:00 - Introduction 2:53 - To Go Or Not To Go To University As A Marketer... 11:20 - How Mark...
2022-09-191h 26
Future Proof19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson Since he was a junior professor, Mark Ritson had one goal: to break through the narrow readership circles of academia and be read by everyone in the marketing industry. A goal he’s doubtlessly surpassed having won multiple awards for his column in Marketing Week. With every piece he strikes a chord with marketers, makes them think, but equally, he polarises the industry. Hosted on Acast. See acast.com/privacy for more information.
2022-08-1037 min
Future Proof19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson Since he was a junior professor, Mark Ritson had one goal: to break through the narrow readership circles of academia and be read by everyone in the marketing industry. A goal he’s doubtlessly surpassed having won multiple awards for his column in Marketing Week. With every piece he strikes a chord with marketers, makes them think, but equally, he polarises the industry. When Kantar’s Mary Kyriakidi met Mark on his mini-MBA in Marketin...
2022-08-0337 min
The Digital Northants PodcastCaught My Eye - The Gender Pay Gap Bot, Heinz and Mark Ritson on ’Brand Purpose’ Hannah, Steve and Ken get together again to discuss things that 'caught their eye' in the news. Steve highlights the Gender Pay Gap Bot on Twitter - "Tweeting Gender Pay Gap Data for #InternationalWomensDay". Created by copywriter Francesca Lawson and software developer Ali Fensome in 2021. As reported in The Drum, the bot "took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap." Hannah shared the Heinz "Draw Ketchup" ad campaign - that Campaigns Of The World described as created because Heinz were "starting to see brand affin...
2022-05-1043 min
Strategy SessionsStrategy Sessions Marketing Podcast with Mark RitsonMark Ritson is one of the world's most respected marketing and brand strategists. Mark runs the Mini MBA in Marketing and Brand Management. He’s a columnist for Marketing Week. Prior to that he was a consultant for LVMH and a stack of brands you’d know. And Prof at the world’s top business schools. He’s not short of opinions either.
In this episode we discuss:
What’s the Mini MBA about and where did the idea come from
What’s the difference between the brand management and marketing MBA courses
What common mistakes marketers ma...
2022-04-2657 min
Grow A Small Business PodcastFrom a Professor at a Business School, now a Virtual Marketing Professor and Founder of a Mini MBA in Marketing. Became a CPD accredited & MBA standard course, representing 60 countries in the program with 20,000 alumni & 8 FTEs. (Mark Ritson)In this episode, I interview Mark Ritson, Virtual Marketing Professor and Founder of Mini MBA in Marketing based in Cygnet, near Hobart here in Tasmania. Mark Ritson has set up his own Mini MBA to help entrepreneurs learn more about marketing and brand management conveniently through an online platform. From teaching in Business School and University, Mark decided to apply his knowledge in business and pursue new opportunities through online teaching platforms that are exclusive to marketing. Mini MBA in Marketing was established in 2016 and became a CPD accredited & MBA standard course with over 8 FTEs....
2022-04-1329 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] Mark Ritson: How to Grow a Company From NothingI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2022-03-082h 04
Marketing Meetup PodcastPart 2: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.
2022-02-0224 minMarketing Meetup PodcastPart 1: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.
2022-02-021h 04
Brand Tuned - Rounded Business DesignREPOST: Mark Ritson on Brand StrategyThis episode from the archives features Mark Ritson discussing brand strategy. Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. In this episode we covered:Rebranding TransferwiseBrand purposeMarket research and how it differs from brand strategy.Marketing strategyThe intersection between business and brand strategyRelative differentiation LinkedIn: Mark RitsonTwitter: @markritsonwww.marketingritson.com Mini MBA in Brand Management by Mark Ritson Valuable Res...
2021-12-3132 min
Sweathead, A Strategy PodcastBeating Isolation through ISOLATED Talks - Giles Edwards, Creative DirectorIn today's Sweathead episode, Giles Edwards shares with us how ISOLATED Talks was born during the early days of the pandemic to help people, both in and out of the strategy world, cope with crisis through creativity. He also talks about his feelings and experiences surrounding his father's death, and how they have helped him make sense of and carry on with his life now.
Giles Edwards is Creative Director and Founder of Creatively Memorable and Boringly Effective™ agency…Gasp!, founder of ISOLATED Talks®, and host of UK top 5 marketing podcast, Call To Action®. He also manages ...Gasp...
2021-12-0940 min
B2B Insights Podcast#35: Brand Masters - Mark RitsonJoin our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters. In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand measurements and the power of emotion and purpose in modern B2B...
2021-10-0651 min
Inside MarketingEp. 54 - Mark Ritson On MarketingThis week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.
2021-09-0958 minWFA's Better Marketing Pod with David WheldonEp. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark RitsonIn this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
2021-06-2837 min
VD-poddenMark Ritson - världsikonens ord om marknadsföringMark Ritson har en bakgrund som konsult och professor inom marknadsföring på flertalet av de världsledande universiteten. Idag undervisar Mark i hans egenutvecklade och välrenommerade Mini MBA. Sedan starten 2016 har 12 000 marknadsförare världen över gått utbildningen. Mark skriver också en välläst kolumn i Marketing Week där han når 600 000 årligen. Anmäl dig till Arash nyhetsbrev https://bit.ly/3v0RbJy och få koll på det senaste inom ledarskap, tech och marknadsföring.
2021-05-271h 15
Peer Beyond The VeilThe South Shields Poltergeist - Darren W. RitsonThere are hundreds and thousands of cases of hauntings and ghost activity, spread across the world, and across time.
We hear the tales of the things which go bump in the night, the whispers of the shadows who duck from sight just as our eyes catch them in the doorways and corners.
We see the grainy photos, the questionable orbs, the video footage of the door creaking open by itself. Some of it is remarkable, some of it could surely be proof of something. Though much of it can also be explained away, debunked, at the...
2021-04-161h 09Brand Tuned - Rounded Business DesignBrand Strategy With Mark RitsonMark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. In this episode Mark and I discuss:RebrandingBrand purposeMarket researchMarketing st...
2021-03-3132 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy PodcastMark Ritson: How to Grow a Company From NothingI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-12-012h 04
The Places We'll Go Marketing ShowMark Ritson, Virtual Professor at Marketing Week Mini MBA- The Future of MarketingOn this episode, we have a pretty special guest... Mark Ritson!
Who is Mark Ritson?
He is a professor who has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT, and Melbourne Business School.
Not only that he has thirteen years of experience serving as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.
2020-10-211h 01Uncensored CMOMark Ritson - The s**t, the pipe, and what to do with itHere's what we covered in this episode:Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, rich guy with a wine collection he used to laugh atWhat he thinks of the 50% of Marketers that have no professional trainingWhy it's now time we all just all ditch the ‘D’ word and get back to MarketingFind out what every normal person knows about Advertising that Marketers pay good money to figure outDiscover the most important factors in marketing effectiveness and why its time to think about the s**t we p...
2020-08-2154 min
Brand New WorldHow to build a strong brand during a pandemic with Mark RitsonWhy is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.See omnystudio.com/listener for privacy information.
2020-05-2033 minMarketing Meetup PodcastMarketing during the coronavirus + AMA with Mark RitsonThe coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers.
In this session, Mark covers:
Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios”
The brands doi...
2020-05-121h 03
Mi3 Audio EditionMark Ritson v Suncorp CMO Mim Haysom on marketers as “communications muppets”; Suncorp declares no COVID cuts to marketing spendLike Telstra CMO Jeremy Nicolas two weeks ago, Suncorp’s marketing and brand boss Mim Haysom says "we haven't cut our marketing budgets and have no intention of doing that”. An 18-month effort by Haysom to convince Suncorp's leadership and board to view long-term investment in brand and marketing as a growth driver has paid off. Mark Ritson says Haysom is "a 1-in-100 marketer” as he joins up with ADMA to launch a 12-week work-from-home "Marketing Masterclass” series later this month. But…they do don the gloves for a light stoush over marketing’s obsession with communications.See omnystud...
2020-04-0244 min
Mi3 Audio EditionMarketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solutionShort-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals, Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
2020-02-1042 min
Mi3 Audio EditionACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, FacebookMark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’s response to the ACCC’s Digital Platforms Inquiry, the media industry’s ‘advertise or die’ campaign and if anyone other than Facebook and Google will see advertising growth in 2020. It’s fast, feisty and smart summer listening. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
2019-12-1636 min
ENGINE PresentsENGINE In Conversation With: Mark Ritson on Heavyweight MarketingLet's be honest; despite adapting to increasingly complex demands and requiring a broad skill set, marketing still has a bit of a reputation as being a department for colouring in. So how can the industry shake off this perception once and for all and prove that we deserve to be at the top table?
We sit down with marketing legend, Mark Ritson, at the 2019 Festival of Marketing to discuss the heavyweight side of the practice and how it can make a real difference when it comes to organisational success.
2019-10-1439 min
Disruptive FMDfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark RitsonOn Episode 51 of Dfm, we speak with marketing contrarian Mark Ritson in a must-listen interview.Plus cassettes are hot again and Tumblr goes from $1B boom to a $3M bust in 6 short years.Featuring new music from Moodena and Calibre.#DisruptiveFM #dfm
2019-08-2318 min
Marketing Today with Alan Hart159: How to Diagnose a Brand by Mark RitsonThis week on the “Marketing Today” podcast, Alan talks with Mark Ritson, adjunct professor of marketing at the Melbourne Business School, who also runs the Mini MBA in marketing program in collaboration with Marketing Week, and writes for Marketing Week as well. Ritson has worked globally as a private marketing consultant for esteemed clients like Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. If that wasn’t enough powerful impact, Mark Ritson also spent 13 years as the in-house professor for LV...
2019-06-2647 minSupersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McCMark Ritson, Marketing Professor and ColumnistMARK MCC (MARK MICK-SEE), SUPERSONIC INC
I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.
I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.
I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, re...
2019-05-2159 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing StrategyI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2019-03-1953 min
Managing MarketingMark Ritson And Darren Discuss The Importance Of Mastering Marketing PrinciplesLANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further.
Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.
Find out more on the Mini MBA here at https://mba.marketingweek.com/
https://www...
2018-10-2340 min
The Marketing Week PodcastMarketing Week Meets: Mark RitsonMark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first”...
2018-10-2232 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Steps to Creating a Rock-Solid Marketing Strategy With Mark RitsonI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-05-2253 min
Marketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini MBA with Marketing Week in which he also writes an award winning weekly column alongside contributing to various academic journals. Mark has also taught as MIT and London Business School to name just two and has also been the recipient of the Ferber Award for his doctoral thesis along with three other awards for his teaching. He has also worked as a private m...
2018-05-1500 minMarketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers so much value that we've split this into a two parter.... you lucky people. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo...
2018-05-0800 min
RebelTalkMark Ritson & father: The making of a rebel - s1e5Marketing rebel Mark Ritson. And his dad Eric.Together on a podcast. Not an interview you’ve heard before. Trust us.As a marketer he loves to thrust the proverbial finger in the direction of those who’ve forgotten or lost sight of what it means to be a ‘marketing professional’ - in the purest sense of the term.What we’ve never heard as an industry is what Mark is like with his dad. Meet Eric Ritson and son, “Our Mark” in this special ep: The making of a rebel.More talk: www.rebeltechpr.co...
2018-04-1244 min
Mentor ListMark Ritson - Electrical MarketingMark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of MBA teaching awards at LBS, MIT, SMU and MBS.
Mark has worked globally as a private marketing consultant on projects ranging from brand strategy...
2018-01-2452 min