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Mark Ritson

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$Growth Colony: APAC\'s B2B Growth Podcast$ Growth Colony: APAC's B2B Growth PodcastMark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBAJoining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/FEVkez18g44 This episode also covers... Why small brands struggleWhy "trust" doesn't actually matter for strong brandingHow pricing is the real key to profit (not revenue)The 95-5 ruleWhy salespeople should not create content (and who...2025-03-2659 min

JUST Branding

JUST BrandingS06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark RitsonBuckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?) ▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat) ▶...2025-03-241h 07

Marketing v praxi

Marketing v praxi#269 RITSON VS. SHARP: Rozdielne svety marketinguJindřich Fáborský je founder Marketing Festivalu, projektov Digisemestr a Hack Your Way či motorkárskeho média Jednoustopou. Prezradil, ako sa mu darí žiť v prítomnosti a zvládať multitasking. Hoci o tom ani len netušil, tak trošku tiež môže za vznik nášho podcastu. A podarilo sa nám rozlúštiť dilemu Sharp verzus Ritson?Čo sa v epizóde dozviete:Prečo je AI revolučnou silou pre marketing a podnikanie?Ako firmy pristupujú k tvorbe stratégie a prečo stratégiu nemá až 90% z nich? Má strategická časť marke...2025-03-2031 min

#MediaSnack

#MediaSnackMerger, Digital Pitches and More from Mark RitsonThe biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting th...2025-03-0543 min

TED Talks Business

TED Talks Business[DOWNLOAD] Mark Ritson – Mini MBA in Brand ManagementGet the download link now: https://courses2day.org/mark-ritson-mini-mba-in-brand-management/Contact us via email: sp.courses2day@gmail.comCheck reputation before paying: https://courses2day.org/are-we-legit/Join our community to get 10% off:Discord community: https://bit.ly/Courses2dayCommunityTelegram Channel: https://t.me/Courses2dayChannel------------------------------------------------------------------------------------------------Courses2day.org is aheartfelt global haven for knowledge seekers, weaving together a tapestry oflearners and educators from every corner of the world. It’s a place wheredreams take root, offering a treasure trove of affordable, top-tier coursesthat light the way to personal growth and professional triumph. With a warm,welcoming community thriving on Discord an...2025-03-0400 min

TED Talks Business

TED Talks Business[DOWNLOAD] Mark Ritson – Mini MBA in MarketingGet the download link now: https://courses2day.org/mark-ritson-mini-mba-in-marketing/Contact us via email: sp.courses2day@gmail.comCheck reputation before paying: https://courses2day.org/are-we-legit/Join our community to get 10% off:Discord community: https://bit.ly/Courses2dayCommunityTelegram Channel: https://t.me/Courses2dayChannel------------------------------------------------------------------------------------------------Courses2day.org is aheartfelt global haven for knowledge seekers, weaving together a tapestry oflearners and educators from every corner of the world. It’s a place wheredreams take root, offering a treasure trove of affordable, top-tier coursesthat light the way to personal growth and professional triumph. With a warm,welcoming community thriving on Discord an...2025-03-0400 min

Marketing Vanguard

Marketing VanguardMarketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It WrongWelcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategyHere are the key talking points from the episode:The evolution of marketing education and its accessibilityStructural challenges...2025-01-0222 min $WFA\'s Better Marketing Pod with David Wheldon$ WFA's Better Marketing Pod with David WheldonEp 36: On being AI-able with Mark Ritson and his AI alter ego, the RitbotIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-12-1258 min

#MediaSnack

#MediaSnackTHE POOR STATE OF MEDIA: A Conversation with Mark RitsonMark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:- This year’s biggest problems in media and marketing- The media mistakes that are still being made today- Who’s been winning (and NOT winning) in marketing and media- The role of AI in the future of marketing and advertising--Links#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: ht...2024-12-0626 min

Uncensored CMO

Uncensored CMOMark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a canMark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.00:00 - Start05:40 - Mark #5: Brand purpose doesn’t need a commercial excuse14:13 - Jon #5: Liquid death article21:15 - Mark #4: There's no such thing as performance branding25:47 - Jon #4...2024-11-1355 min

Uncensored CMO

Uncensored CMOMark Ritson reviews the highest scoring beer ads of all time (down the pub)Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budweiser08:24 - Ad 9: Budweiser10:43 - Ad 8: Heineken13:56 - Ad 7: Stella Artois18:30 - Ad 6: Corona21:46 - Ad 5: Michelob Ultra25:17 - Ad 4: Carlsberg29:10 - Ad 3: Sam Adams36:36 - Ad 2: Guinness46:05 - Ad 1: Heineken 2024-10-1656 min

Mi3 Audio Edition

Mi3 Audio EditionSynthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-upThe effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-backed thinktank, the B2B Institute. Then they told him why. Ritson promptly joined their venture, along with what Weinberg calls “the advisory board to end all advisory boards”. Thus the synthetically-enhanced AI marketing outfit Evidenza was born. The founders argue their new piece of “synthet...2024-08-2647 min $That\'s What I Call Marketing$ That's What I Call MarketingS3 Ep27: The Cannes Sessions with Mark RitsonWell for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn’t heard Mark talk much about in other podcasts, his early interest in marketing and his experiences with global brands. As we are at Cannes we talk about Cannes and Mark criticises the overemphasis on creativity, we hit on Marks view about the decline of American marketing education, the importance of market orientation and the misconceptions around brand purpose. We debate the role of pre-testing, th...2024-07-1655 min

The WARC Podcast

The WARC PodcastMark Ritson on creativity, brand, and the need for better strategyWARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2024-06-2738 min

The Marketing Architects

The Marketing ArchitectsThe Battle for Effectiveness with Mark RitsonWhy has America fallen behind the world in marketing effectiveness knowledge? And what can we do to catch up?This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of balancing research with active testing to discover marketing strategies that really work. Topics covered: [04:30] What is marketing effectiveness?[07:30] Why Mark created the Mini MBA...2024-06-2539 min

Uncensored CMO

Uncensored CMORitson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing CadburyWe're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?Watch the ads referenced in this podcast:Cadbury GarageOreo TwistTimestamps:00:00 Intro03:23 Why creativity matters04:31 Investing in creativity08:00 Being...2024-03-2048 min

Brand ShorthandA Look Back on 50 Years of Advertising - The Rise of BrandingMark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.Spend 30-ish (or 50-ish...2024-03-1148 min

Strategy Sessions

Strategy SessionsThe Tesla Chasm | Review of Seth Godin's Ep | Solo Episode with Andi JarvisIn this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson! • Tesla’s price cut – who was right? • The power of storytelling • Changing ourselves to change the world? Links Storytelling on Strategy in Praxis with JP Castlin Mark Ritson on Tesla Mark Ritson on the Strategy Sessions David Mannheim on the Strategy Sessions Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the bes...2024-01-3028 min

Sleeping Barber - A Marketing Podcast

Sleeping Barber - A Marketing PodcastSBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too theoretical. In this episode, we're joined by David Tillman, SVP Content at WARC, to delve into Mark Ritson’s recent article, which highlights a critique of (North) American marketers for lagging on the principles of marketing effectiveness. We also take this opportunity to discuss the Contagious NYC event that is happening on January 24th. We hope you enjoy the show! Our Guest David Tiltman SVP Content @ WARC Host of the WARC Podcast David’s LinkedIn https://www.linkedin.com...2024-01-161h 04

On Strategy Showcase

On Strategy ShowcaseMark Ritson's Top 10 Marketing Moments of 2023For the third year, columnist and marketing professor, Mark Ritson shares his Top 10 Marketing Moments of the year. These are marketing moments, not simply advertising moments. We talk about each and why they mattered. 2023-12-2248 min

On Strategy Showcase

On Strategy ShowcaseMark Ritson talks about his controversial column in Marketing WeekIs America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.2023-11-1847 min

Markenkraft - Der Podcast über Markenführung und Markenforschung

Markenkraft - Der Podcast über Markenführung und MarkenforschungHow to build better brands - Mark Ritson - Marketing professor gone rogue (English)A must not-miss episode! Mark is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programs of leading universities including the London Business School and MIT. He is writing a weekly column on marketing for almost 20 years, winning several awards for his commentaries. He established an internal marketing academy for LVMH – the leading French luxury brand company and he teaches the Marketing Week Mini MBAs in Marketing and Brand Management. In a marketing world where often a lot of half-truths, semi-lies or pure bullshit are being peddled, Mark is a refreshingly cl...2023-10-201h 10

Uncensored CMO

Uncensored CMOMark Ritson on the best campaign of the year, Britain's favourite pint & why being different still mattersThe Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world.Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What’s going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark’s contradicting viewpoints07:23 - The Gary Vee of A...2023-10-111h 08

Mi3 Audio Edition

Mi3 Audio EditionLetting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for yearsThe naysayers scoffed when Tourism Australia made a CGI Kangaroo and 1984’s Say G’Day tagline the main roll of a $125m tax-funded bet to bring the world back to Australia after three years of fire and plague. One year on, those “doofuses” are eating their words, per Mark Ritson, as the kangaroo eliminates misattribution, boosts consideration, delivers travellers in droves, primes high spending tourists to plan trips for next year and beyond, and remains at the very top end of System1’s effectiveness league table. Funnily enough, say Ritson and Tourism Australia CMO, Susan Coghill, following the marketing effectiven...2023-10-091h 04

C2DTEAM8

C2DTEAM8[GET] Mark Ritson – Mini MBA in Marketing Get this course now at Courses2day.org: Mark Ritson – Mini MBA in Marketing here: https://courses2day.org/mark-ritson-mini-mba-in-marketing/ Contact purchase email: brian.courses2dayteam@gmail.com Join our community channels now to receive 10% discount. Discord community: https://discord.com/invite/4d3UHsFVJn Telegram Community: https://t.me/Courses2dayChannel If you don't see this link working at Courses2day.org it may have been removed, please contact me via my email or discord for support and dir...2023-10-0401 min

B2B Inspired

B2B InspiredByron Sharp, Mark Ritson, and a chat about CrustaceansLet us know your thoughts.In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two.What You Will Learn:Differentiation and Distinctiveness: Dale...2023-09-2734 min

The Enterprise Doctor Business Show

The Enterprise Doctor Business ShowTanya Ces Maneiro & Nicole Martin guest on The Business Show on Marlow FM 21st September 2023On The Business Show on Marlow FM on 21st Sept 23, my guests were career coach Tanya Ces Maneiro of Vida Coaching and marketing expert Nicole Martin of Pinpoint Marketing, who joined me to talk about their work, and to discuss a range of business news stories.My 2 music choices were “pretty” – 1st was the Sex Pistols with “Pretty Vacant” - hear it at https://youtu.be/R6GDdKrQ8EI?si=8V-SbyP05GyE6rbt .Tanya spoke about Vida Coaching, and the help she gives business with outplacements, and with individuals moving forward with their career, often starting by...2023-09-2643 min

Lumiant Live

Lumiant LiveMarketing Strategy: How to get it rightIn this episode, Mark Akeroyd is joined by Lumiant's head of marketing, Ash Lockett. With over 15 years experience in communications and marketing, Ash has been responsible for developing marketing strategies that have helped global B2B and B2C brands grow in their respective markets, including OPPO, Dell, AMP, Randstad and more. He's also recently completed a Mini MBA in Marketing and is now looking to share his knowledge to help advisors grow in an increasingly competitive market. In this episode, Ash and Mark discuss:- Why digital is only a small part of...2023-08-1458 min

Marketing Meetup Podcast

Marketing Meetup PodcastMark Ritson - Marketing for Small Businesses [Replay][Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We’ve distilled down the key insights below, but for top enjoyment, we recomme...2023-08-081h 06

42courses Podcast

42courses PodcastMark Ritson - Building Brands and the world of MarketingThe marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast. Marks Website: mba.marketingweek.com Marks Twitter: twitter.com/markritson Mark's LinkedIn: linkedin.com/in/markritson 2023-08-0151 min

Breaking and Entering Advertising Podcast

Breaking and Entering Advertising Podcast177: Mark Ritson, Founder and Professor of Mini MBA in MarketingThis week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes sense, and tweak it as you go! Links Connect with Mark: Here Learn more about his Mini MBA: Here Connect with us: Here --- Send in a voice...2023-07-1851 min

The Growth Distillery

The Growth DistilleryCannes in Cairns Storytellers - Mark RitsonWelcome back to another installment of the Cannes in Cairns storytellers mini series. In line with the central theme of the Cannes festival, we explore all things storytelling; the backdrop, the future, and the disrupters. And we explore these topics alongside some exceptional storytellers attending Cannes in Cairns. This time, we are joined by brand consultant and former marketing professor, Mark Ritson. 2023-07-1411 min

The Data Malarkey Podcast

The Data Malarkey PodcastWhat’s the connection between Harvey Keitel’s Winston Wolf, 200g pouches of cat food, and neurodiversity? The answer is marketer, coach, and podcaster Mark EvansIn this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Mark Evans, one of the most successful marketers of his generation. Mark worked for ten years at Mars, rising to be Brand Director of Petcare Europe, before spells at 118118 Media UK and HSBC. In 2012, Mark joined leading UK insurance business Direct Line Group where he helped to transform the business and the fortunes of its brands. Perhaps most notably – and in the teeth of stiff competition from the price comparison websites – he relaunched and reenergised the company’s flagship Direct Line brand...2023-05-1043 min

Mi3 Audio Edition

Mi3 Audio EditionBrand equity blow-up: Ritson-backed Tracksuit eyes $8bn brand tracking market, Ipsos, Kantar, Nielsen disruption by linking brand equity directly to P&L; inks Mutinex dealHere’s how two firms in different parts of the supply chain are upending legacy marketing practices. Tracksuit, a two year-old New Zealand-based brand tracking platform has slashed the cost, turnaround time, cred, and the role of brand – historically considered fluffy by the business community. The rapidly growing start-up has caught the eye of VC Blackbird, with Mark Ritson and Ascential, the firm behind Warc and Cannes Lions, also investors. Now it’s bidding to carve out a major slice of a market dominated by big global research firms like Ipsos, Kantar and Nielsen – and has just inked a partners...2023-05-0154 min

Startup Diaries

Startup DiariesLesson: Mark Ritson On Which Marketing Tactics To Focus On In Your StartupMark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more, on which marketing tactics to focus on in your startup.Listen To The Full Episode Here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=72nFdRpnSMuPYQ94yKJyJgMark Ritson Linkedin: https://www.linkedin.com/in/markritsonWatch On YouTube: https://youtu.be/Q03HbsI1c38 Learn more about your ad choices. Visit megaphone.fm/adchoices 2023-04-1313 min

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McCS4 Ep. 102 HOW TO HAVE A GLOBAL CAREER FROM HOTELS TO FRANCHISE QSR with GARETH WALTERS, AREA DIRECTOR INT OPERATIONS - NORTHERN EUROPE & AFRICA, FOCUS BRANDSTODAY'S GUEST IS GARETH WALTERS, AREA DIRECTOR INT OPERATIONS - NORTHERN EUROPE & AFRICA, FOCUS BRANDSLINKS FROM THE CHAT:Deep Work: Rules for Focused Success in a Distracted World https://amzn.eu/d/8R9bNyDDevil in the kitchen https://amzn.eu/d/hNozyExUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect https://amzn.eu/d/ejqO15JThe Anatomy of Humbug: How to Think Differently About Advertising https://amzn.eu/d/2cuum6dWhy Does The Pedlar Sing?: What Creativity Really Means...2023-04-121h 50

Opmerkelijk

OpmerkelijkS02E04 | Wie het kleine niet eert...(ft. Barry White & Mark Ritson)Voor deze editie kijken Joris en Bart terug op de sessie Marketing for small businesses van Mark Ritson. Ze destilleren vijf belangrijke tips voor het laten groeien van kleine merken en vullen ze steeds aan met eigen ervaringen. In de categorie aanraders: Joris werd geraakt door The Founder Bart trok drie avonden uit voor Pepsi, where's my Jet? Veel luisterplezier! 2023-04-1129 min

BTR Boxing Podcast Network

BTR Boxing Podcast NetworkThe Big Fight Reaction - Brandon Figueroa Beats Mark Magsayo To Earn Shot At Rey Vargas & O'Hara Davies Punishes & Stops Lewis Ritson In WBA EliminatorBrandon Figueroa & Mark Magsayo put on fine display with Figeuroa taking the unanimous decision to earn a shot at WBC featherweight champion Rey Vargas. We discuss the fight and outcome along with the possible future of the featherweight division. In the UK, O'Hara Davies punished and stopped Lewis Ritson in nine rounds to become the WBA number one contender for the super lightweight crown. After seeing the outcome we talk about each fighter's career from this point and contemplate whether Lewis Ritson should call it a day and what O'Hara Davies chances are of becoming a world champion.2023-03-0545 min

Marketing Meetup Podcast

Marketing Meetup PodcastMarketing for Small Businesses with Mark RitsonJoin renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace. This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don't miss out on this opportunity to gain valuable insights from one of the industry's leading voices.2023-02-011h 07

Startup Diaries

Startup DiariesLesson: Mark Ritson On Why You Should Get Proper Training In Marketing...Mark Ritson, with experience working for notable brands in Australia, emphasises the importance of first acquiring a foundational understanding of marketing before claiming expertise. He suggests that it's crucial to familiarize oneself with existing rules and principles before introducing new ideas to the field. Do you agree? Mark Ritson is the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Listen to the full episode here: https://open.spotify.com/episode/1480LW2gAzlLd2nqnCtlaR?si=4k1p1F3OTMmCcwAZ9dxQ4g ...2023-01-3020 min

The Recreational Athlete Podcast

The Recreational Athlete PodcastEp 5 - Staying Humble Through Success with Jo RitsonIn today's episode I interview superstar age group triathlete Jo Ritson. Jo is a high performing triathlete who has seen some phenomenal success over her short time in Triathlon. In 2018 she placed 6th at the ITU world champs on the Gold Coast competing in sprint distance. In 2019 she placed 6th again at the ITU world champs in Lausanne once again competing in sprint distance. In 2020 she made the move into longer distance racing and placed first at the Geelong half ironman for her age group. in 2021 Jo placed second in her age group at the Cairns half ironman (70.3) and i...2023-01-281h 07

The Brief Bros.

The Brief Bros.84. A lively conversation with Professor Mark Ritson.This week, Henry Gomez and I are joined by a luminary in the field of marketing: Professor Mark Ritson. Professor Ritson has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management. Henry is an alum of the two wildly popular and well-attended mini-MBA programs Professor Ritson teaches online. Professor Ritson has the distinction of being both an insightful academic (or ex-academic as he prefers it) who has real-world experience as a marketing consultant for global brands. In this episode, Professor Ritson brings his keen eye and acerbic wit to...2023-01-181h 10

Uncensored CMO

Uncensored CMOMark Ritson's uncensored review of the best ads of 2022Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation:Biggest marketing cock up of 2022The 2022 new entry on Mark’s Marketing Bulls**t Top 10The biggest surprise of 2022Which brand impressed him the most in 2022Who taught him the most in 2022The short term pay off of lo...2023-01-041h 21

On Strategy Showcase

On Strategy ShowcaseMark Ritson's Top 10 Marketing Moments of 2022Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.2022-12-2459 min

Marketing Meetup Podcast

Marketing Meetup Podcast[REPLAY] Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.Questions with...2022-12-021h 04

Uncensored CMO

Uncensored CMORitson on Recession: what every marketer needs to knowStorm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures released on November 11 and the US and other parts of the world also bracing for a recession, this special recording of System1’s webinar dives into how brands can navigate tough times.However, tough times also bring opportunity. As the late great F1 driver Ayrton Senna once said, ‘You cannot overtake 15 cars in sunny weather… but you can when it’s raining.’In possibly the most comprehensive study of recession, Nitin Nohria found that 9% of companies come out of a r...2022-11-1456 min

Call To Action

Call To ActionMark Ritson unleashes his devilish take on the marketing industry for our 100th episode We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode. He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plans for some of the world’s biggest brands. Through his Mini MBA courses in Marketing and Brand Management, Mark has trained nearly 30,000 marketing marsupials across 60 countries, including 83.7% ish of …Gasp! ...2022-11-041h 10

On Strategy Showcase

On Strategy ShowcaseEp#1 Planning for Effective Outcomes: "Starting out right" with Mark RitsonEp#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.2022-10-2644 min

Black T-Shirts

Black T-ShirtsMark Ritson: Luxury & ProfanityMark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job. Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side.See omnystudio.com/listener for privacy information.2022-09-2053 min

Startup Diaries

Startup Diaries#50: Mark Ritson - Billion Dollar Marketing LessonsOn this weeks Episode of Startup Diaries, Kyle sits down with Mark Ritson, the Founder of Marketing Week Mini MBA and global brand consultant for Louis Vuitton, Westpac, Sephora, Dom Perignon, Hennessy, Flight Centre and MANY more. Mark reveals how he bullshitted his way into Harvard Business School, consulting for Louis Vuitton and some of the biggest brands in the world, which marketing tactics to focus on in your startup, why no one gives a f*** about your brand and much more! 0:00 - Introduction 2:53 - To Go Or Not To Go To University As A Marketer... 11:20 - How Mark...2022-09-191h 26

Future Proof

Future Proof19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson Since he was a junior professor, Mark Ritson had one goal: to break through the narrow readership circles of academia and be read by everyone in the marketing industry. A goal he’s doubtlessly surpassed having won multiple awards for his column in Marketing Week. With every piece he strikes a chord with marketers, makes them think, but equally, he polarises the industry. Hosted on Acast. See acast.com/privacy for more information.2022-08-1037 min

Future Proof

Future Proof19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?Staying profitable is more important in inflationary times. We discuss how to achieve this with Marketing professor, Mark Ritson Since he was a junior professor, Mark Ritson had one goal: to break through the narrow readership circles of academia and be read by everyone in the marketing industry. A goal he’s doubtlessly surpassed having won multiple awards for his column in Marketing Week. With every piece he strikes a chord with marketers, makes them think, but equally, he polarises the industry. When Kantar’s Mary Kyriakidi met Mark on his mini-MBA in Marketin...2022-08-0337 min

The Digital Northants PodcastCaught My Eye - The Gender Pay Gap Bot, Heinz and Mark Ritson on ’Brand Purpose’ Hannah, Steve and Ken get together again to discuss things that 'caught their eye' in the news. Steve highlights the Gender Pay Gap Bot on Twitter - "Tweeting Gender Pay Gap Data for #InternationalWomensDay". Created by copywriter Francesca Lawson and software developer Ali Fensome in 2021. As reported in The Drum, the bot "took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap." Hannah shared the Heinz "Draw Ketchup" ad campaign - that Campaigns Of The World described as created because Heinz were "starting to see brand affin...2022-05-1043 min

Strategy Sessions

Strategy SessionsStrategy Sessions Marketing Podcast with Mark RitsonMark Ritson is one of the world's most respected marketing and brand strategists. Mark runs the Mini MBA in Marketing and Brand Management. He’s a columnist for Marketing Week. Prior to that he was a consultant for LVMH and a stack of brands you’d know. And Prof at the world’s top business schools. He’s not short of opinions either. In this episode we discuss: What’s the Mini MBA about and where did the idea come from What’s the difference between the brand management and marketing MBA courses What common mistakes marketers ma...2022-04-2657 min

Grow A Small Business Podcast

Grow A Small Business PodcastFrom a Professor at a Business School, now a Virtual Marketing Professor and Founder of a Mini MBA in Marketing. Became a CPD accredited & MBA standard course, representing 60 countries in the program with 20,000 alumni & 8 FTEs. (Mark Ritson)In this episode, I interview Mark Ritson, Virtual Marketing Professor and Founder of Mini MBA in Marketing based in Cygnet, near Hobart here in Tasmania. Mark Ritson has set up his own Mini MBA to help entrepreneurs learn more about marketing and brand management conveniently through an online platform. From teaching in Business School and University, Mark decided to apply his knowledge in business and pursue new opportunities through online teaching platforms that are exclusive to marketing. Mini MBA in Marketing was established in 2016 and became a CPD accredited & MBA standard course with over 8 FTEs....2022-04-1329 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] Mark Ritson: How to Grow a Company From NothingI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s bi...2022-03-082h 07

Marketing Meetup Podcast

Marketing Meetup PodcastPart 2: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.2022-02-0224 min

Marketing Meetup Podcast

Marketing Meetup PodcastPart 1: Questions with Mark Ritson About/After the Mini MBA - Mark RitsonDoes being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.2022-02-021h 04

Brand Tuned - Rounded Business DesignREPOST: Mark Ritson on Brand StrategyThis episode from the archives features Mark Ritson discussing brand strategy. Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. In this episode we covered:Rebranding TransferwiseBrand purposeMarket research and how it differs from brand strategy.Marketing strategyThe intersection between business and brand strategyRelative differentiation LinkedIn: Mark RitsonTwitter: @markritsonwww.marketingritson.com Mini MBA in Brand Management by Mark Ritson Valuable Res...2021-12-3132 min

Sweathead, A Strategy Podcast

Sweathead, A Strategy PodcastBeating Isolation through ISOLATED Talks - Giles Edwards, Creative DirectorIn today's Sweathead episode, Giles Edwards shares with us how ISOLATED Talks was born during the early days of the pandemic to help people, both in and out of the strategy world, cope with crisis through creativity. He also talks about his feelings and experiences surrounding his father's death, and how they have helped him make sense of and carry on with his life now. Giles Edwards is Creative Director and Founder of Creatively Memorable and Boringly Effective™ agency…Gasp!, founder of ISOLATED Talks®, and host of UK top 5 marketing podcast, Call To Action®. He also manages ...Gasp...2021-12-0940 min

Uncensored CMO

Uncensored CMOPunks, Purpose & Profit - the biggest marketing stories of 2021 - Russell Parsons, Marketing WeekIn this episode I talk with editor-in-chief of Marketing Week, Russell Parsons. We talk about our favourite news stories of the year, the Mark Ritson effect and if we should still be putting "digital" in job titles.Russell's Bio:Russell is the award-winning editor of the UK’s most prominent marketing title. He is responsible for leading Marketing Week’s content strategy across several platforms. Russell is also a trusted authority on marketing issues, delivering keynote speeches and hosting and appearing on panels at industry events. He first joined Marketing Week as a reporter in 2009.Wh...2021-11-2457 min

B2B Insights Podcast

B2B Insights Podcast#35: Brand Masters - Mark RitsonJoin our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters. In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand measurements and the power of emotion and purpose in modern B2B...2021-10-0651 min

Inside Marketing

Inside MarketingEp. 54 - Mark Ritson On MarketingThis week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.2021-09-0958 min

BrainCandy English

BrainCandy EnglishBrainCandy 69: How do you get the budgets for long-term brand building? Seven tips!It's relatively easy to get budgets for short-term marketing campaigns. But how do you argue if you want to build your brand in the long term? The internationally renowned marketing expert, Mark Ritson, has tackled the question and put together a really good, tried and tested guide. I have summarised it for you and added a very recent example that also shows how important brand building is for the long-term profitability of the brand / company. And that ROI-based brand actionism does not lead to building strong brands. Even if the CFO...2021-08-2610 min $WFA\'s Better Marketing Pod with David Wheldon$ WFA's Better Marketing Pod with David WheldonEp. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark RitsonIn this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2021-06-2837 min

VD-podden

VD-poddenMark Ritson - världsikonens ord om marknadsföringMark Ritson har en bakgrund som konsult och professor inom marknadsföring på flertalet av de världsledande universiteten. Idag undervisar Mark i hans egenutvecklade och välrenommerade Mini MBA. Sedan starten 2016 har 12 000 marknadsförare världen över gått utbildningen. Mark skriver också en välläst kolumn i Marketing Week där han når 600 000 årligen. Anmäl dig till Arash nyhetsbrev https://bit.ly/3v0RbJy och få koll på det senaste inom ledarskap, tech och marknadsföring.2021-05-271h 15

Peer Beyond The Veil

Peer Beyond The VeilThe South Shields Poltergeist - Darren W. RitsonThere are hundreds and thousands of cases of hauntings and ghost activity, spread across the world, and across time. We hear the tales of the things which go bump in the night, the whispers of the shadows who duck from sight just as our eyes catch them in the doorways and corners. We see the grainy photos, the questionable orbs, the video footage of the door creaking open by itself. Some of it is remarkable, some of it could surely be proof of something. Though much of it can also be explained away, debunked, at the...2021-04-161h 09

Brand Tuned - Rounded Business DesignBrand Strategy With Mark RitsonMark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework. I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose. In this episode Mark and I discuss:RebrandingBrand purposeMarket researchMarketing st...2021-03-3132 min

Two Geeks and A Marketing Podcast

Two Geeks and A Marketing PodcastThe one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.00:10:43 Content Spotlights  ROGER: Want a job? Pretend you believe in ‘digital marketing’ by Mark Ritson. https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/ PASCAL: The 4 Pillars of the New eCommerce Frontier Entrepreneurs Need To Embrace by Jonathan Jadali CEO of Ascend Agency https://www.entrepreneur.com/amphtml/361573 ...2021-01-201h 10

Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastMark Ritson: How to Grow a Company From NothingI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s bi...2020-12-012h 07 $The Places We\'ll Go Marketing Show$ The Places We'll Go Marketing ShowMark Ritson, Virtual Professor at Marketing Week Mini MBA- The Future of MarketingOn this episode, we have a pretty special guest... Mark Ritson! Who is Mark Ritson? He is a professor who has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT, and Melbourne Business School. Not only that he has thirteen years of experience serving as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.2020-10-211h 01

Uncensored CMO

Uncensored CMOMark Ritson - The s**t, the pipe, and what to do with itHere's what we covered in this episode:Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, rich guy with a wine collection he used to laugh atWhat he thinks of the 50% of Marketers that have no professional trainingWhy it's now time we all just all ditch the ‘D’ word and get back to MarketingFind out what every normal person knows about Advertising that Marketers pay good money to figure outDiscover the most important factors in marketing effectiveness and why its time to think about the s**t we p...2020-08-2154 min

Two Geeks and A Marketing Podcast

Two Geeks and A Marketing PodcastThe one about the rise and fall of CMOs, audio tweets and Disney+ - TG01The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 IntroductionHere are your hosts, Roger and Pascal.01:43 In the News07:00 Content SpotlightsCreating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal:Screencastify - https://www.scr...2020-08-0353 min

Brand New WorldHow to build a strong brand during a pandemic with Mark RitsonWhy is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.See omnystudio.com/listener for privacy information.2020-05-2033 min

Marketing Meetup Podcast

Marketing Meetup PodcastMarketing during the coronavirus + AMA with Mark RitsonThe coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers: Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios” The brands doi...2020-05-121h 03

Mi3 Audio Edition

Mi3 Audio EditionMark Ritson v Suncorp CMO Mim Haysom on marketers as “communications muppets”; Suncorp declares no COVID cuts to marketing spendLike Telstra CMO Jeremy Nicolas two weeks ago, Suncorp’s marketing and brand boss Mim Haysom says "we haven't cut our marketing budgets and have no intention of doing that”. An 18-month effort by Haysom to convince Suncorp's leadership and board to view long-term investment in brand and marketing as a growth driver has paid off. Mark Ritson says Haysom is "a 1-in-100 marketer” as he joins up with ADMA to launch a 12-week work-from-home "Marketing Masterclass” series later this month. But…they do don the gloves for a light stoush over marketing’s obsession with communications.See omnystud...2020-04-0244 min

The Brief - Een podcast over content, marketing en creatie

The Brief - Een podcast over content, marketing en creatieBriefly - De thuiswerkeditie #03In deze derde aflevering praten Mark Schoones en Matthijs Tielman over de goede daden van Ford, de iets mindere daden van Virgin Atlantic en de mening van marketinggoeroe Mark Ritson over marketing in crisistijd. Shownotes 04:45 Inside Mark Zuckerberg’s Lost Notebook op WIRED.com https://www.wired.com/story/facebook-mark-zuckerberg-lost-notebook/ 07:15 Trailer van The Chef Show op YouTube https://www.youtube.com/watch?v=gPtPs22gtOA 10:10 Ford vervangt alle advertenties met Corona response ads op AdAge https://adage.com/article/cmo-strategy/ford-pulls-national-vehicle-ads-replacing-them-coronavirus-response-campaign/2244726 12:30 Virgin Atlantic geeft medewerkers 8 weken unpaid leave op Axios https://www.axios.com/virgin-atlantic-coronavirus-unpaid-leave-344726e8-193e-4b91-bb03-7...2020-03-2327 min

The Brief - Een podcast over merken, marketing en content

The Brief - Een podcast over merken, marketing en contentBriefly - De thuiswerkeditie #03In deze derde aflevering praten Mark Schoones en Matthijs Tielman over de goede daden van Ford, de iets mindere daden van Virgin Atlantic en de mening van marketinggoeroe Mark Ritson over marketing in crisistijd. Shownotes04:45 Inside Mark Zuckerberg’s Lost Notebook op WIRED.com https://www.wired.com/story/facebook-mark-zuckerberg-lost-notebook/ 07:15 Trailer van The Chef Show op YouTube https://www.youtube.com/watch?v=gPtPs22gtOA 10:10 Ford vervangt alle advertenties met Corona response ads op AdAge https://adage.com/article/cmo-strategy/ford-pulls-national-vehicle-ads-replacing-them-coronavirus-response-campaign/2244726 12:30 Virgin Atlantic geeft medewerkers 8 weken unpaid leave op Axios htt...2020-03-2327 min

Mi3 Audio Edition

Mi3 Audio EditionMarketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solutionShort-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals, Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now. See omnystudio.com/listener for privacy information.2020-02-1042 min

Mi3 Audio Edition

Mi3 Audio EditionACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, FacebookMark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’s response to the ACCC’s Digital Platforms Inquiry, the media industry’s ‘advertise or die’ campaign and if anyone other than Facebook and Google will see advertising growth in 2020. It’s fast, feisty and smart summer listening. See omnystudio.com/listener for privacy information.2019-12-1636 min

ENGINE Presents

ENGINE PresentsENGINE In Conversation With: Mark Ritson on Heavyweight MarketingLet's be honest; despite adapting to increasingly complex demands and requiring a broad skill set, marketing still has a bit of a reputation as being a department for colouring in. So how can the industry shake off this perception once and for all and prove that we deserve to be at the top table? We sit down with marketing legend, Mark Ritson, at the 2019 Festival of Marketing to discuss the heavyweight side of the practice and how it can make a real difference when it comes to organisational success.2019-10-1439 min

Disruptive FM

Disruptive FMDfm 51: Tumblr Tumbles | Rewind The Tape | Marketing EQ ft. Mark RitsonOn Episode 51 of Dfm, we speak with marketing contrarian Mark Ritson in a must-listen interview.Plus cassettes are hot again and Tumblr goes from $1B boom to a $3M bust in 6 short years.Featuring new music from Moodena and Calibre.#DisruptiveFM #dfm 2019-08-2318 min

Marketing Today with Alan Hart

Marketing Today with Alan Hart159: How to Diagnose a Brand by Mark RitsonThis week on the “Marketing Today” podcast, Alan talks with Mark Ritson, adjunct professor of marketing at the Melbourne Business School, who also runs the Mini MBA in marketing program in collaboration with Marketing Week, and writes for Marketing Week as well. Ritson has worked globally as a private marketing consultant for esteemed clients like Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. If that wasn’t enough powerful impact, Mark Ritson also spent 13 years as the in-house professor for LV...2019-06-2647 min

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McCMark Ritson, Marketing Professor and ColumnistMARK MCC (MARK MICK-SEE), SUPERSONIC INC I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement. I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, re...2019-05-2159 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Mark Ritson: 4 Steps to Creating a Marketing StrategyI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his princ...2019-03-1956 min

Managing MarketingMark Ritson And Darren Discuss The Importance Of Mastering Marketing PrinciplesLANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further. Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/ https://www...2018-10-2340 min

Marketing Week

Marketing WeekMarketing Week Meets: Mark RitsonMark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career. In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles: - Why CMOs need to talk about “making money first”...2018-10-2232 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Steps to Creating a Rock-Solid Marketing Strategy With Mark RitsonI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his princ...2018-05-2256 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to developing a mini MBA with Marketing Week in which he also writes an award winning weekly column alongside contributing to various academic journals. Mark has also taught as MIT and London Business School to name just two and has also been the recipient of the Ferber Award for his doctoral thesis along with three other awards for his teaching. He has also worked as a private m...2018-05-1500 min

Marketing Study Lab - Actionable Marketing KnowledgeThe Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers so much value that we've split this into a two parter.... you lucky people. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo...2018-05-0800 min