Shows
Embracing Marketing MistakesThe ÂŁ400 Billboard That Made Headlines: Mark Rofeâs Love-Seeking PR StuntWhat topic would you like us to cover next?What does a ÂŁ400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, theyâre all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes, Mark shares the story of his viral billboard campaign that turned a bold idea into global headlines. With appearances on BBC, This Morning, and even Jimmy Fallon, Mark explains how he used humour, creativity, and a bit of luck to make the stu...2025-01-2148 min
Market Movers: Building Brands & Links with LinkifiThe PR Wild Campaign That Took Mark Rofe From PR Expert to Viral Sensation OvernightWelcome to Market Movers: Building Brands and Links with Linkifi, your destination for actionable insights into branding, SEO, and digital PR. In this episode, hosts Chris Panteli and Nick Biggs are thrilled to welcome Mark Rofe, a creative PR strategist and the mastermind behind some of the industryâs most inventive campaigns.
Mark shares his journey from dabbling in affiliate marketing to becoming a renowned digital PR expert, owning a Christmas tree business, and even creating a viral campaign to find a girlfriend. Dive into his innovative approach to PR, his thoughts on the evolving media landscape, an...2025-01-0240 min
Law Firms On The MapMastering Digital PR for Attorneys- From Creative Campaigns to Link-Building SuccessWhat does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy storiesâlike the infamous âsingle billboardâ that landed him on Jimmy Fallon and The Ellen Show.Mark discusses how creative digital PR campaignsâlike a hypothetical "$1 divorce" promotionâcould generate buzz and set law firms apart in a highly c...2024-11-2126 min
Talking Strange Paranormal ShowMark Duplass' Paranormal Series 'Out There' w/ Joshua RoféIn the latest Talking Strange, host Aaron Sagers (28 Days Haunted, Paranormal Caught on Camera) talks with executive producers Mark Duplass and Joshua Rofé about their new true crime/paranormal series Out There: Crimes of the Paranormal, debuting on Hulu with eight episodes on Sept. 24, 2024.More About Out There:Out There: Crimes of the Paranormal takes you inside eight true crime cases with shocking encounters with the paranormal world - through eyewitness accounts, expert interviews, and all-new investigations. In each case, amidst an agonizing search for answers, one rumor emerges from the pack: something inhuman is a...2024-09-2535 min
Ahrefs PodcastMeet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.
Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.
Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio...2024-07-251h 58
BuzzStream Digital PR and Link Building PodcastMastering Reactive Digital PR with Mark RofeThis podcast episode explores reactive PR with digital PR expert Mark Rofe.
Join us as Mark delves into:
đ„ The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching.
đ„ Strategies for planned and unplanned reactive PR.
đ„ Tips for high-quality, relevant pitches tailored to journalists' interests.
And much more.
Some major takeaways for me are:
1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities.
2. High-media-interest topics are likely to get more coverage but are also more...2024-05-3145 min
SEO Is Not That HardLinkbuilding with Digital PRSend us a textDiscover the power of digital PR and how it revolutionizes link building.Mark Rofe's digital PR Course: https://www.digitalprcourse.com/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could...2024-02-0509 min
Marketing Unf*ckedCan having fun drive profit?Mark Rofe is the answer to the question, âwhat happens when you combine a great mind for marketing with a love for humorous stunts?â With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck about the industry?Join me, Siobhan Solberg, and my co-host Russell McAthy as we chat with entrepreneur and digital marketer Mark Rofe about running a Christmas tree farm. Yes, really! In our âChristmasâ episode, we delve...2022-12-2029 min
The Digital PR Podcast#1 The Power of Creativity with Mark RofeDigital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast where our hosts discuss the evolution and current state of the digital PR industry.00:01:07 - Meet Mark Rofe Introduction of our guest, a digital PR...2022-12-1353 min
Search Engine Journal ShowHow to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy with Mark Rofe - EP 236Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic. He shares how he comes up with his...2021-08-1750 min
Cooper and Anthony ShowGuy Who Bought Billboard to Find Dates Gets GirlfriendIn January, 30-year-old Mark Rofe was having trouble finding someone using dating apps... so naturally he bought a 20-foot wide billboard to get a few dates. It read "Single? Date Mark. This could be the sign you've been waiting for." Turns out Mark was onto something because now he has a girlfriend! She is a 28-year-old writer.  More at www.CooperandAnthony.com2020-10-0704 min
Lost Newcastle - Carol DuncanRussell Morris, Mitch Cairns, Mark Tinson 20132013 has given Australian music icon, Russell Morris, an unexpected hit record some 44 years after his first national number one smash with pop-psychedelic smash, The Real Thing. I produced this music feature with Russell in 2014, although I first met him in about 1992 when I interviewed him in Hobart. He's smart, funny, brilliant and has always been just bloody fabulous and generous to me. Except for that time he rang my show to wish me a happy birthday and I thought he was JPY! Sorry, Russell! xx
Australian music industry icon Russell Morris joined Carol Duncan's program while doing a series...2018-01-1053 min
Personality Hacker PodcastHow To Set Goals - 0025In this episode Joel and Antonia talk with Author and Entrepreneur Rachel Rofe about how to set goals for life and business.
http://www.PersonalityHacker.com2014-08-0447 min