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Velvet Rope PlaybookMirror, Not Megaphone: How Dray Forrester Stopped Trying to Impress and Started Closing Elite ClientsToday’s story is about Dray Forrester—a sharp, articulate coach with all the credentials, a killer five-step proprietary system, and a polished brand.But despite doing everything right, he kept getting passed over by the clients he really wanted—the ones flying private and living behind gates.What finally changed everything?Dray stopped broadcasting… and started reflecting.🔍 In this episode, you'll learn:The subtle but powerful difference between broadcasting expertise and reflecting the client’s world.Why affluent clients don’t buy based on credentials—they buy based on connection.How Dray...2025-04-0705 minVelvet Rope PlaybookNick Jones & Soho House – Reinventing the Private Club for the EliteNick Jones didn’t just launch another members-only club—he transformed the concept of exclusivity into a lifestyle empire with Soho House. In this episode, we dive deep into how he created a global brand that resonates with artists, creatives, and the ultra-wealthy alike.🔑 What you'll discover in this episode:How Nick Jones infused soul into the luxury experience—and why that matters more than just status.The psychology behind modern exclusivity and what affluent clients actually want.Why cultural alignment is more important than credentials when appealing to high-net-worth individuals.What service professionals and advisors can learn fr...2025-04-0605 minVelvet Rope PlaybookThe Zen of Zero HeadachesMost professionals think success means grinding harder, handling more clients, and “hustling” their way to the top. But the truth?The real win isn’t more work—it’s better work.In today’s episode, I’m telling you the story of Olivia “Blueprint” Bennett—a brilliant, top-tier architect who thought she had it all figured out… until she crossed paths with a notoriously selective billionaire named Maestro Max.What started as just another high-paying client turned into a lesson Olivia would never forget: working with the ultra-wealthy isn’t just about the paycheck—it’s about protecti...2025-04-0405 minVelvet Rope PlaybookThe Velvet Canvas: Sell the Vision Not The ProcessWelcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.Today, we meet Marian “Moxie” Martindale—a painter with the soul of a poet and the hustle of a card shark in pearls and vintage Chanel.Moxie doesn’t just sell art. She sells aura. Her canvases buzz with memory, tension, and that rare kind of beauty that lingers. She had what most artists would call success: a real studio with northern light, a decent waitlist, and collectors who sent her holiday cards—a...2025-04-0208 minVelvet Rope PlaybookThe Wealth Architect: How Marc Spilker Became the Power Broker of BillionairesToday, we’re stepping into the world of private wealth management, where fortunes aren’t just grown—they’re protected, expanded, and passed down for generations.And in this world, Marc Spilker isn’t just a financial expert. He’s a wealth architect—a power broker operating at the highest levels of finance. From managing billions to advising ultra-high-net-worth individuals, Spilker helps the affluent not just preserve their wealth, but wield it as a tool of influence, legacy, and impact.In this episode, you’ll discover:The behind-the-scenes world of elite wealth advisorsHow private wealth strategy differs...2025-03-3107 minVelvet Rope PlaybookAffluent Attention Spans: How Beau Langley Learned to Say Less — and Get MoreIn this episode, we dive into a counterintuitive truth about marketing to the wealthy: less is often more. You’ll discover why long-winded pitches, cluttered websites, and wordy proposals fall flat with high-net-worth individuals—and how the true pros master the art of saying more with less. We unpack the psychology behind affluent attention spans, explore the elegance of restraint, and share real-world examples of how clarity, brevity, and focus can instantly elevate your positioning. If you’ve ever felt like you had to "say it all" to prove your value, this episode will show you a smarter, more compel...2025-03-3005 minVelvet Rope PlaybookThe Nigerian Prince Hustle: What It Teaches About Selling High-Ticket OffersYou’ve seen the email."Dear Sir or Madam, I am the lawyer for a recently deceased Nigerian prince who has left you a massive fortune. All you need to do is send a small processing fee…"It’s the most infamous scam in internet history—the Nigerian Prince email. It’s been around for decades, and yet, somehow, people still fall for it. But here’s the kicker: as ridiculous as it seems, the psychology behind this scam actually holds valuable lessons for selling high-ticket offers to the affluent.In this episode, we break dow...2025-03-2406 minVelvet Rope PlaybookStorytelling, Exclusivity, and the Art of Attraction-The Mark Birley SagaTonight, we’re exploring the world of private clubs, exclusivity, and storytelling with a master of all three: Mark Birley, the legendary founder of Annabel’s, Harry’s Bar, and Mark’s Club in London.Mark Birley didn’t just open exclusive clubs—he built entire worlds. He didn’t sell memberships; he sold a story, a feeling, an identity. Birley understood that true exclusivity isn’t about velvet ropes or high prices—it’s about creating an environment where people feel like they belong to a rarefied circle.In this episode, we’ll explore how Mark Birley used s...2025-03-1306 minVelvet Rope PlaybookThe Imposter's ExitHave you ever walked into a room and immediately felt like you don’t belong—like you’re just waiting for someone to call you out and say, “You’re not supposed to be here”? That’s imposter syndrome, and it’s one of the biggest reasons professionals hold themselves back from working with wealthy clients.In this episode, we unpack why imposter syndrome shows up when you’re trying to break into the luxury market and how it sabotages your confidence and success. You’ll discover how to reframe your mindset, position yourself as the expert, and stop letting dou...2025-03-1104 minVelvet Rope PlaybookSky-High Sales: How Steve Varsano Turns Private Jets into Power MovesSteve Varsano, the founder of The Jet Business, didn’t just create a company—he built an experience. His office? Not in some generic high-rise, but inside a full-scale replica of a jet cabin on Park Lane in London. Varsano transformed The Jet Business into more than a brokerage—it’s a status symbol, a high-stakes meeting place where billionaires don’t just buy planes… they reaffirm their place at the top.In this episode, we explore how Varsano mastered the art of positioning, exclusivity, and storytelling to build the most elite aviation brokerage on the planet. You’ll learn...2025-03-1008 minVelvet Rope PlaybookThe Mass-Market Trap: Why Casting a Wide Net Won’t Catch Big FishTrying to market to everyone is the fastest way to land no one. But that didn’t stop Jack "Discount" Dalton — a financial advisor who believed that the broader his reach, the bigger his business. Jack poured time and money into mass-market tactics, thinking that appealing to everyone would eventually bring in high-end clients.It didn’t.Jack was stuck on the hamster wheel of endless outreach and low-quality leads — until he met a client who made him rethink everything. In this episode, we explore:✅ Why trying to attract everyone ends up attracting no one...2025-03-0904 minVelvet Rope PlaybookThe First Domino: How to Attract Affluent Clients With No Social ProofOne of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.👉 How can you attract affluent clients if you don’t already have affluent clients?👉 Do you need a portfolio filled with ultra-high-net-worth testimonials before you can even start the conversation?In this episode, I’m sharing the story of:✅ Zero-Receipt Ricky — a financial consultant stuck in the credibility trap✅ Eleanor "The Oracle" Ellis — a legacy architect who showed Ricky that credibility isn’t about past cl...2025-03-0805 minVelvet Rope PlaybookThe Story-Driven Referral SystemUltra-wealthy clients don’t choose their service providers from ads. They rely on recommendations, but not just any referrals—ones built on compelling, memorable stories. In this episode, we uncover how to craft and seed the kind of narratives that get passed around in high-net-worth circles, making you the only logical choice.What You’ll Learn in This Episode:✅ Why traditional referral requests fall flat with affluent clients✅ The secret to making people want to talk about you✅ How to craft a story-driven referral system that works on autopilot✅ Real-world examp...2025-03-0708 minVelvet Rope PlaybookThe Gatekeeper Game: Jumping the Velvet Rope Designed To Keep You OutEver wonder why it feels impossible to break into affluent circles? Why wealthy clients seem just out of reach while others seem to land them effortlessly?In this episode, I’m telling the story of Outsider Oliver, a financial advisor who struggled to connect with high-net-worth clients—until he met Backdoor Bella, a luxury art dealer who played by a different set of rules.We’ll break down:✅ Why wealthy individuals don’t operate in public spaces like everyone else✅ The #1 mistake professionals make when trying to "network up"✅ How to shift f...2025-03-0605 minVelvet Rope PlaybookThe Mirror Test: Winning the Battle Against Self-DoubtWhat if the biggest obstacle keeping you from breaking into the affluent market isn’t strategy, pricing, or connections—but fear? The fear of being judged.Many professionals secretly worry that wealthy clients will scrutinize them—looking for reasons to dismiss them based on their lifestyle, their clothes, their background, or even their watch. And that fear keeps them small. It makes them second-guess their worth before they even step into the room.In this episode, I share the story of Self-Conscious Sam, a wealth advisor who let his insecurities hold him back, and billionaire Vincen...2025-03-0504 minVelvet Rope PlaybookThe Billionaire’s Buy-In: The Perfect Pitch That Closed a FortuneEver heard a pitch so good you couldn’t say no? One that pulled you in, kept you hooked, and by the end, you were practically throwing your credit card at the person? That’s not luck—that’s AIDA in action: Attention, Interest, Desire, and Action.In this episode of The Velvet Rope Playbook Podcast, we break down the art of the perfect pitch through a high-stakes story featuring a luxury real estate agent, a skeptical billionaire, and a single shot at closing the deal of a lifetime. You’ll discover:✅ How to command attention and...2025-03-0404 minVelvet Rope PlaybookThe Exclusivity Effect—How to Use Scarcity to Increase Your Fees (And Get Paid More with Less Work)What if you could charge significantly higher fees while working with fewer clients—and have them want to pay you more? That’s exactly what we’re unpacking today as we dive into one of the most powerful psychological levers in affluent client acquisition: exclusivity.You'll learn:✅ Why high prices attract high-caliber clients (and repel the wrong ones).✅ How to implement the Perceived Scarcity Framework to create demand—even if you have unlimited spots.✅ The fascinating case study of a business consultant who skyrocketed from $5K per client to $250K overnight using exclusivity.2025-03-0309 minVelvet Rope PlaybookThe Velvet Rope Effect—Why Scarcity SellsImagine walking past an exclusive club in Miami or Beverly Hills. No signs, no ads—just a long line, a clipboard-wielding bouncer, and an air of mystery. Your first thought? “What’s going on in there?” That’s the Velvet Rope Effect in action.In this episode of The Velvet Rope Playbook Podcast, we dive into the psychology of exclusivity and why making your services harder to access makes affluent clients want them more. Most service providers make the mistake of chasing clients, but high-net-worth individuals don’t chase—they choose. If you want to attract wealthy clients, you need...2025-03-0207 minVelvet Rope PlaybookThe Cheap Seats Won’t Cut ItHere’s the deal—if you want to attract high-net-worth clients, you can’t show up looking like a budget option. Too many agents and advisors treat their personal brand as an afterthought, hesitating to invest in premium branding, professional photography, luxury marketing, or exclusive networking events. They see these as costs instead of strategic investments.In today’s episode, I share a story about Budget Benny, a struggling agent, and Platinum Paige, a luxury investor who only works with professionals who match her high standards. You’ll hear the moment Benny learned that if you want to sell pr...2025-03-0104 minVelvet Rope PlaybookHow to Get Rich Clients to Trust You Over a MealBig deals don’t happen in offices—they happen at the right tables. In this episode, I reveal The $10,000 Dinner Strategy, a powerful, underutilized approach that transforms casual meals into high-value client relationships. If you know how to set the stage, a single dinner can lead to six or even seven-figure deals.I break down exactly how to engineer these opportunities, from choosing the right environment to mastering the psychology of affluent decision-makers. Whether you're in luxury real estate, financial services, or another high-end industry, this strategy can help you close deals effortlessly—without ever feeling like you're...2025-02-2808 minVelvet Rope PlaybookThe Silent Killer in High-End Business: Price CompetitionThere’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their value with discounts instead of positioning. But here’s the truth: wealthy clients don’t buy based on price. They buy based on confidence.In today’s episode, I’ll introduce you to Discount Danny, a luxury consultant who learned this lesson the hard way, and Marquis Montrose, an art collector who revealed the high cost of low prices. You’ll discover why competing on price doesn’t just hurt yo...2025-02-2704 minVelvet Rope PlaybookThe Urgency Gambit-Lessons from Fast Freddie FerraroIf there’s one thing I know about selling to the affluent, it’s this—indifference is your biggest enemy. The moment a high-net-worth prospect thinks, Eh, I’ll decide later, you’ve already lost. That’s why urgency isn’t just important—it’s everything.In today’s episode, I’m sharing a story about a high-stakes deal, a man called Fast Freddie Ferraro, and how the right timing turned a maybe into a yes—before his cigar even went out.What You’ll Learn in This Episode:✅ Why urgency is the key to closing high-net-worth clie...2025-02-2604 minVelvet Rope PlaybookThe Fear That Keeps You Stuck—And How to Break FreeWhat keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.If you’ve ever hesitated to upgrade you...2025-02-2505 minVelvet Rope PlaybookBreaking the Mental BarrierIn this episode, we dive into the hidden barrier that stops many professionals from tapping into the high-net-worth market. It’s not about a lack of skill or opportunity—it’s about the mindset. Join us as we unpack the story of Regular Ricky, a dedicated financial advisor, and Sterling Sinclair, a self-made billionaire, to discover how a single revelation can shatter limiting beliefs.BTW- Have you ever wonder why some people always seem to get the high-end clients?It’s not because they’re better than you.It’s because people trust them instantly...2025-02-2404 minVelvet Rope PlaybookGet Rich or Stay Broke: The Wild Marketing Genius of Tom VuFar from your typical real estate guru, Tom Vu captivated audiences in the late ‘80s and early ‘90s with his extravagant promise of quick riches—delivered from the deck of a yacht, surrounded by bikini-clad models, and broadcasted right into your living room. Today, we dive deep into his world of opulence and excess, exploring how he sold not just property, but an entire identity of luxury, status, and the irresistible allure of easy money. Who was Tom Vu really, and why did he eventually vanish from the spotlight? Join us as we unravel the legacy...2025-02-2304 minVelvet Rope PlaybookHow to Get Into High-Net-Worth Circles Without Feeling Like an OutsiderIn this episode, we break down the myth of exclusive, secretive networks among the ultra-wealthy. Rather than relying on a mysterious handshake or insider code, the key to gaining access lies in the value you bring—specifically through the power of storytelling. Discover how crafting and sharing your unique narrative can help you confidently navigate high-net-worth circles, regardless of your background.Key Discussion Points:Debunking the Myth:The notion that entry into elite circles depends on birthright or wealth alone is challenged.There isn’t a secret handshake; what really matters is how you position yourself.The...2025-02-2208 minVelvet Rope PlaybookThe Marketing Myth About Social Media That’s Costing You ClientsEver heard a financial advisor or real estate agent say, "Luxury clients don’t care about social media" or "If you’re good enough, your services should sell themselves"? If so, you’ve just met someone stuck in the Marketing Myth—the outdated belief that personal branding, social media authority, and content marketing don’t matter in the high-net-worth world.But today, I’ve got a story that proves otherwise. Meet No-Hashtag Hank, a real estate broker who swore that social media was a waste of time. Then there’s Viral Vincent, a tech billionaire who wouldn’t even consider workin...2025-02-2104 minVelvet Rope PlaybookWhy Wealthy Clients Don’t Pay for Services—They Pay for AccessIf you’re selling services, you’re already losing. The ultra-wealthy don’t pay for just another financial plan, marketing strategy, or legal consultation—they pay for access. Access to insider knowledge, exclusive deals, and the kinds of opportunities they can’t easily get elsewhere.In this episode, we break down what this shift means for service professionals and why positioning yourself as a gatekeeper to exclusivity is the real key to attracting affluent clients.Take Mark, a financial advisor who was stuck pitching investment returns and portfolio performance. His problem? High-net-worth individuals can get financial adv...2025-02-2005 minVelvet Rope PlaybookThe Beige Broker SyndromeHere’s the truth: If you blend in, you lose. High-net-worth clients don’t just want expertise—they want exclusivity, status, and a compelling reason to choose you over the dozens of other professionals offering the same services.Yet too many agents, advisors, and consultants fall into what I call Beige Broker Syndrome—believing that being knowledgeable and experienced is enough. They fail to craft a brand that sets them apart, and as a result, they become just another option instead of the only option.Today, I’ve got a story about Play-It-Safe Perry, a financial ad...2025-02-1905 minVelvet Rope PlaybookThe Hidden Decision-Making Process of the Ultra-Wealthymagine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase? Is it logic? A calculated investment? Or is it something deeper—an emotional trigger that even the buyer himself might not fully articulate?Affluent clients do not make purchasing decisions the way the average consumer does. They aren’t swayed by price comparisons or traditional marketing tactics. Instead, their choices are deeply emotional, shaped by exclusivity, reputation, and trust. They buy based on desire, status, belonging, and legacy—only justifying their decisions with logic...2025-02-1804 minVelvet Rope PlaybookHow to Tell a Story That Attracts Wealthy ClientsAlright, let’s talk about storytelling. Not the bedtime kind. Not the kind where you relive your high school glory days that no one cares about. I’m talking about the kind of storytelling that makes affluent clients see you as the only logical choice.If you want to attract high-net-worth clients, you can’t just sell a product or service. That’s what amateurs do. You sell a narrative. The right story makes them feel something—and that feeling is what makes them buy.In this episode, I break down three powerful storytelling strategies that work like m...2025-02-1704 minVelvet Rope PlaybookYour Origin Story—Crafting the Narrative That Makes You UnforgettableMost people totally screw up their origin story. Either they don’t have one, or they tell one that makes them sound like they’re trying way too hard. Here’s the truth—your story isn’t just about how you got started; it’s about why people should care. More importantly, why wealthy clients should care.In this episode, we break down how to craft an origin story that makes you the obvious choice—without ever having to say, "I’m the best." You’ll discover:✅ The “Expert Without Trying” formula that positions you as the go-to authority effortl...2025-02-1606 minVelvet Rope PlaybookThe Private Invitation That Earns MillionsThe jet sliced through the night sky, a sleek shadow against the glow of the city far below. Inside, the cabin was a cocoon of quiet luxury—champagne chilled to perfection, the air perfumed with rare oud, and a hand-stitched leather envelope resting on each seat. No sender. No instructions. Just a name, elegantly inscribed.This was The Conclave—an invitation-only experience so elusive, so secretive, that those invited hadn’t applied, hadn’t asked, and certainly hadn’t expected to be chosen.In today’s episode, we dissect the power of the unfindable invitation and what it mea...2025-02-1505 minVelvet Rope PlaybookThe Long Game HustleIf you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homework, and test you long before they trust you.And that’s where most professionals blow it. They expect quick wins, fast closes, and immediate decisions. But here’s the hard truth: the high-net-worth world doesn’t operate on your timeline. It operates on theirs.🔥 In This Episode, You’ll Learn:✅ Why wealthy clients delay decisions—and how to work...2025-02-1405 minVelvet Rope PlaybookThe Silent Killer of High-Level SuccessYou know what kills more high-level success than failure? Comfort.Most real estate agents, financial advisors, and consultants rely on what’s familiar—referrals, networking, and maybe an ad in a glossy magazine. It’s predictable. It’s safe. But here’s the hard truth: The strategies that got you here won’t necessarily take you to the next level.If you want to attract ultra-high-net-worth clients—the kind who don’t just need your services but actively seek you out—you have to be willing to break out of your comfort zone.In this episode of The...2025-02-1305 minVelvet Rope PlaybookThe Art of a Good Story: How to Captivate the Ultra-WealthyThe lights of Manhattan shimmer outside The Sapphire Room, a private sanctuary for the ultra-affluent and those who serve them. But tonight, the conversation isn’t about wealth—it’s about the power of storytelling. Join us as we step into the world of Lila “Velvet Strings” Fontaine, a violinist-turned-gallerist whose exhibitions sell out before the Champagne is even poured. Lila understands something most professionals miss: the ultra-wealthy don’t just buy luxury—they buy into a narrative.In this episode, we break down why storytelling is the most valuable currency in high-end sales, how to craft a narrative tha...2025-02-1207 minVelvet Rope PlaybookThe Subtle Science of the UpsellIn this episode, we step into the high-stakes world of luxury sales with Declan “Dial-In” Davies, a private aviation broker who has mastered the art of the upsell—not by pushing harder, but by making clients feel they deserve the best. With a Rolodex filled with billionaires and commissions that rival Wall Street’s top earners, Declan reveals how the true secret to premium sales isn’t about selling more—it’s about elevating the client’s self-perception.What You’ll Learn in This Episode:✅ Why the best upsells aren’t about adding extras but reinforcing exclusivit...2025-02-1106 minVelvet Rope PlaybookThe Power Trio: Exclusivity, Trust & Reputation in High-Net-Worth Decision-MakingAffluent buyers seek exclusivity. The more common something is, the less desirable it becomes. In this episode of The Velvet Rope Playbook, we explore why high-end brands limit production, luxury clubs cultivate long waitlists, and elite service providers carefully manage access to their expertise. If you want to attract wealthy clients, you must understand the psychology of scarcity and how to position your offer as something truly desirable.What You’ll Learn in This Episode:🔑 Why abundance kills desire—and how exclusivity fuels demand🔑 How luxury brands create prestige by limiting availability🔑 The sec...2025-02-1004 minVelvet Rope PlaybookThe ShamWow Effect: Turning Hype into High-Ticket SalesWhat do ShamWow and affluent marketing have in common? More than you think. Today, we’re diving into one of the most famous infomercial pitchmen of all time—Vince Offer, the man behind ShamWow—and breaking down how his high-energy, rapid-fire sales tactics contain lessons that can be applied to selling high-ticket services to the wealthy.Infomercials might seem like the opposite of luxury marketing, but when you strip away the theatrics, they reveal timeless persuasion strategies that work just as well in high-end markets. From urgency to exclusivity, today’s episode will show you how to adapt th...2025-02-0905 minVelvet Rope PlaybookThe Jet-Setter Sales FormulaThey called him “Captain Compass,” not because he could navigate by the stars, but because he had a gift for guiding the ultra-wealthy toward experiences so exclusive, they made passports feel inadequate. In this episode, we step inside a private lounge at Teterboro Airport, where luxury travel elites swap secrets on how to craft the kind of high-stakes, high-glamour experiences that keep affluent clients coming back.Pete “Captain Compass” Calder, a legend in the world of ultra-exclusive travel, holds court with Giselle “Jet Setter” Marlowe, a luxury travel consultant with a client list that reads like the Forbes Billi...2025-02-0804 minVelvet Rope PlaybookFrom 97-Pound Weakling to Marketing Legend: The Ad That Changed EverythingWhat if I told you that one of the greatest direct response ads of all time wasn’t on TV, wasn’t digital, and didn’t rely on celebrities or influencers? It was a simple comic strip ad that ran for nearly 50 years and turned a scrawny weakling into an icon of masculinity.In this episode, we’re diving into the legendary “97-Pound Weakling” ad campaign—the direct response masterpiece that sold millions, built a fitness empire, and shaped modern marketing principles still used today.What You’ll Learn in This Episode:✅ The genius behind Charle...2025-02-0707 minVelvet Rope PlaybookThe High-Ticket Sales Story SystemIf you’re trying to attract wealthy clients using the same tired marketing tactics as everyone else, you’re wasting your time. The ultra-rich aren’t clicking on your Facebook ads with stock photos of yachts and champagne glasses, they don’t care about your credentials, and they definitely aren’t responding to cold calls.So what actually works? In this episode, we dive into the psychology of high-net-worth buyers—why they make decisions based on emotion, status, and trust rather than logic. More importantly, you’ll learn how to use storytelling to trigger those emotions and position yourself...2025-02-0604 minVelvet Rope PlaybookThe Secret Society Sales PitchIn today’s episode, we dive deep into the psychology of exclusivity and how the most successful businesses sell more than just a product or service—they sell the feeling of belonging to an elite, unadvertised club. Olivia, Vincent, Miranda, and Ethan break down the strategies behind making your offer feel like a rare, must-have opportunity.What You’ll Learn in This Episode:✔️ Why exclusivity works – How the allure of a secret, members-only experience drives demand.✔️ The mystery factor – How to position your offer so clients discover it rather than feeling sold to.✔️ The language of...2025-02-0507 minVelvet Rope PlaybookWhy You Need a Golden RolodexIn this episode, we peel back the curtain on high-level networking—how elite circles operate, the unwritten rules of access, and why relationships in affluent spaces are built on trust, discretion, and mutual value. Whether you're a luxury real estate agent, a financial advisor, or a service provider looking to attract wealthier clients, this conversation will give you the insights you need to elevate your connections and position yourself in the right rooms.What You’ll Learn:✅ The hidden dynamics of ultra-wealthy networks and how to navigate them✅ Why access isn’t about luck—it’s...2025-02-0407 minVelvet Rope PlaybookThe Power of the First-Class FreebiePalm Beach, After Dark. The sun has just dipped below the horizon, casting gold and rose across the sky. The Green Carnation, a whisper-only lounge known only to those who belong, hums with hushed conversations. And tonight, one question lingers in the air:How far should you go to hook a whale?At the center of it all is Marcus “Miles” Cavendish, the undisputed king of private aviation. His perfectly tailored Tom Ford blazer, gleaming Berluti loafers, and effortless confidence make it clear—this is a man who understands luxury at its highest level. But his secr...2025-02-0306 minVelvet Rope PlaybookWhen Being Expensive Is the Selling PointIt was a rainy Thursday evening at The Jade Room, a hidden speakeasy where crystal decanters outnumbered the patrons. If you weren’t handed a Baccarat tumbler within five minutes of stepping in, you didn’t belong there.In this episode, we step into an intimate conversation between four industry insiders, where the real game isn’t about wealth—it’s about the psychology of price. Olivia “Keys” Dubois, a real estate virtuoso known for selling properties that never officially hit the market, shares a simple but powerful story: how a twenty percent premium on a penthouse wasn’t a negot...2025-02-0206 minVelvet Rope PlaybookThe Perfect Moment: When Timing Makes the SaleIn the world of high-net-worth clients, sales don’t happen through persuasion—they happen through perfect timing. The ultra-wealthy don’t like to be sold, but they love to buy when the moment is right.I learned this lesson from Fat Tony, a hedge fund manager with a Bond-villain aesthetic—Brioni suits, a vintage Reverso, and a smirk that says he’s always ahead of the game. His golden rule?💡 “You don’t sell to the wealthy. You let them buy.”This episode is a masterclass in understanding timing from the people who sell to the elite every...2025-02-0108 minVelvet Rope PlaybookThe Dialect of Discretion: The Subtlety of Selling WealthAlright, my friend—let’s talk about something the top-tier players understand but almost no one else does: discretion. And no, I’m not just talking about keeping secrets (though that helps). Discretion isn’t just about what you say—it’s about how you make people feel.Think about it…🧐 Ever been in a room where someone commanded presence without saying much?😏 Ever met someone who made you feel like the most important person in the world—without being over the top?💎 Ever wonder why the wealthiest clients are drawn to people who just “get it”?2025-01-3106 minVelvet Rope PlaybookThe Trust Factor: Selling with Unshakable ConfidenceHere’s something most people don’t get about selling to the ultra-wealthy: It’s not about the product. It’s not even about the price. It’s about confidence.That brings us to Isabelle Laurent—better known as the Diamond Whisperer. Her clients? Royals, celebrities, and tech billionaires. Her showroom? Hidden behind an unmarked door in Paris. The woman knows how to sell at the highest level, and she does it with nothing but absolute certainty.Like the time a reclusive billionaire hesitated over a rare Burmese ruby. He questioned the price. Most salespeople would start j...2025-01-3006 minVelvet Rope PlaybookThe $1 Million Email: Crafting Messages That Close DealsOn the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar transaction. The art of persuasion isn’t in the pitch—it’s in the precision of the message.Theo “Golden Quill” Saunders, a private banker known for securing yacht-sized deposits with a few well-placed words, shares a powerful insight: write like you’re already in their inner circle.🔑 What You’ll Learn:✔️ The psychology behind emails that command attention and close deals✔️ Why exclusivity...2025-01-2906 minVelvet Rope PlaybookSelling the Invisible: The Art of Marketing the IntangibleAffluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a vision, inspired by the approach of Marlowe “Mirage” Morgan, a consultant whose pitch is as captivating as the skyline from the Shard in London.Marlowe’s unique ability to sell belief rather than features or benefits led half the room at her private event to sign up for her services—without ever discussing price. Learn how to craft a vision that resonates with your audience, connects on an emotional level, and position...2025-01-2806 minVelvet Rope PlaybookSelective Selling: How Saying No Enhances ValueSelling to the affluent isn’t just about seizing every opportunity—it’s about knowing when to say no. In this episode, we explore the concept of selective selling, an essential strategy for brands and service providers aiming to work with high-net-worth clients. By turning down the wrong deals or clients, you not only preserve your exclusivity but also enhance the perceived value of your offerings.We’ll dive into why saying no can be more powerful than saying yes, how this approach builds trust and credibility with affluent clients, and why it’s a cornerstone of long-term...2025-01-2709 minVelvet Rope PlaybookRelationship First, Revenue Later: The Non-Sales ApproachIn the high-stakes world of selling to affluent clients, the most effective strategy might just be the opposite of what you’d expect: the non-sale. In this episode, we uncover the power of building trust and creating genuine connections without pushing for an immediate transaction.We spotlight Maxwell “The Listener” Carlisle, a financial advisor whose understated yet sophisticated approach has set him apart in the industry. With a carefully curated office featuring dark mahogany furniture, antique globes, and rare single malts, Maxwell’s environment is as intentional as his strategy. He focuses on building relationships, never discussing numbers...2025-01-2606 minVelvet Rope PlaybookPower by Proxy: Selling Through Trusted TastemakersWhen it comes to selling to the affluent, the gatekeepers—those trusted advisors, tastemakers, and influencers—hold the keys to success. In this episode, we delve into the art and strategy of winning over these decision-makers to unlock access to high-net-worth individuals.From stylists and interior designers to personal assistants and travel consultants, these gatekeepers are the ones who guide the affluent on what to wear, where to vacation, and how to enhance their lifestyles. Learn how to build relationships with them and position your product or service as their next recommendation.What You’ll Learn...2025-01-2507 minVelvet Rope PlaybookPlaying the Long Game: Patience in High Ticket SalesIn this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milanese art dealer, and Gabriel “Odyssey” Ortega, a bespoke travel consultant, we explore how weaving compelling narratives can transform a pitch into an irresistible invitation.Discover how Luca turned a haunting portrait into a $1.2 million sale and how Gabriel curated travel experiences that weren’t just trips but epic adventures. Whether you're selling art, luxury travel, or high-end services, these lessons will show you how to elevate your craft...2025-01-2406 minVelvet Rope PlaybookOnce Upon a Sale: Using Stories to Close DealsIn this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milanese art dealer, and Gabriel “Odyssey” Ortega, a bespoke travel consultant, we explore how weaving compelling narratives can transform a pitch into an irresistible invitation.Discover how Luca turned a haunting portrait into a $1.2 million sale and how Gabriel curated travel experiences that weren’t just trips but epic adventures. Whether you're selling art, luxury travel, or high-end services, these lessons will show you how to elevate your craft...2025-01-2306 minVelvet Rope PlaybookNetworking in Elite CirclesIn this episode of The Velvet Rope Podcast, we delve into the nuanced world of networking in elite circles. Unlike traditional networking, operating in spaces like country clubs, charity galas, and private events requires a delicate dance of timing, discretion, and perception. Success in these rarefied environments isn’t just about who you know—it’s about how you’re perceived.Explore the “Art of the Soft Introduction,” breaking down the subtle strategies that build trust, foster connections, and position you as a valued insider within these exclusive circles.Key Takeaways:Networking as a Dance: Why ti...2025-01-2207 minVelvet Rope PlaybookMaking High Ticket Selling Look EasyIn this captivating episode of The Velvet Rope Podcast, we explore the artistry behind making luxury seem effortless. Cassandra “Velvet Touch” Leclerc, a high-stakes event planner renowned for transforming chaos into elegance, is the centerpiece of this story. Her nickname isn’t just a moniker—it’s her method. From turning logistical nightmares into Instagram-worthy galas to ensuring every detail feels divinely orchestrated, Cassandra embodies the mastery of luxury made easy.Join me as we uncover the secrets behind Cassandra’s "Velvet Touch" and how her techniques can inspire you to create seamless, luxurious experiences for your clients.2025-01-2106 minVelvet Rope PlaybookLeveraging Exclusivity in a Crowded MarketIn this episode of The Velvet Rope Podcast, we explore the true power of exclusivity in luxury markets. While every high-end brand touts excellence, only a select few create an allure so unique it becomes irreplaceable. I break down the pillars of exclusivity—scarcity, personalization, and storytelling—and shares actionable insights on how to use these strategies to captivate affluent clients and stand out in a saturated market.Discover why exclusivity isn’t just a buzzword but the ultimate differentiator, and how you can harness it to elevate your business.Key Takeaways:Scarcity Creates Desire...2025-01-2008 minVelvet Rope PlaybookInside the Affluent Mind: What Makes Them BuyIn this episode of The Velvet Rope Podcast, we step into the world of Victor "Vault" Vance, a master closer whose secret weapon isn’t his pitch—it’s his ability to listen. Join us in a dimly lit cigar lounge in Beverly Hills, where Victor skillfully guided a hedge fund magnate toward a $30 million decision with little more than a nod, a question, and a well-timed response.This episode unpacks the art of strategic listening and how silence can often be your most persuasive tool in high-stakes negotiations.Key Takeaways:The Listening Advantage: How atte...2025-01-1907 minVelvet Rope PlaybookHow to Sell to the 1% Without Lifting a FingerIn this exclusive episode of The Velvet Rope Podcast, we take you inside the hallowed halls of The Regency Club, a private members-only haven where power and strategy are exchanged as casually as a handshake. Listen in on a conversation among three influential power brokers whose combined reach could shake global markets—yet their success seems almost effortless.Discover the subtle strategies and understated confidence that define high-level dealmaking. Learn how projecting ease and control can create an irresistible aura of authority, influence, and trust.Key Takeaways:The Power of Effortless Influence: How to make...2025-01-1807 minVelvet Rope PlaybookHandling Objections with GraceIn this episode of The Velvet Rope Podcast, we delve into the nuanced world of selling to affluent clients and how objections can be transformed into opportunities. For the wealthy, a “no” isn’t necessarily a rejection—it’s often a reflex or a test to see if you’re worth their time and trust.I share lessons from Victor “The Whisperer” Alden, a luxury car dealer who has turned the art of overcoming objections into a cornerstone of his success. From his private-club-style showroom to his belief that “every objection is a window into what they really want,” Victo...2025-01-1706 minVelvet Rope PlaybookFrom Transaction to Transformation: How Follow-Ups Build LoyaltyIn this episode of The Velvet Rope Podcast, we explore the art of the follow-up through the lens of Lila "Velvet Touch" Vance, a luxury concierge whose dedication to her clients extends far beyond the initial sale. With a client list that includes royalty and tech moguls, Lila exemplifies how the follow-up isn’t just a task—it’s a transformative experience.Insights are gained from observing Lila at a private gala in Monaco, where her effortless charm and meticulous attention to detail turned every interaction into a masterclass in client care. Discover how Lila’s approach to follow...2025-01-1606 minVelvet Rope PlaybookBillionaires Love a Good Whisper CampaignIn this captivating episode of The Velvet Rope Podcast, we step into an exclusive world of high-stakes deals and the art of discretion. Set against the luxurious backdrop of The Penthouse Lounge at The Skylark, I unravel the mystique surrounding a whispered-about private placement fund known only as "The Mirage."Our story unfolds over rare Japanese whisky and espresso martinis, as venture capitalist Deacon “Ledger” LeClaire and Paris-trained art dealer Anastasia “Gallery Girl” Monette trade insights on this elusive investment opportunity. What lessons can service providers and professionals draw from their mastery of exclusivity and allure? And what does...2025-01-1506 minVelvet Rope PlaybookTrendspotting for the Elite: Selling What’s NextSelling to the elite isn’t just about satisfying today’s desires; it’s about anticipating what they’ll crave tomorrow. In this episode, we explore the fascinating intersection of innovation, exclusivity, and cultural foresight that defines successful trendspotting. Learn how to stay ahead of evolving tastes and position your services as must-haves in the eyes of high-net-worth individuals.What You’ll Learn in This Episode:Why anticipating trends is more powerful than reacting to them.The role of intuition and cultural fluency in spotting what’s next.How to identify early signals of change in affluent con...2025-01-1407 minVelvet Rope PlaybookExcellence in the Shadows: Selling With DiscretionIn this episode of The Velvet Rope Podcast, we explore the art of selling to the ultra-wealthy through the lens of discretion. Our conversation begins with the mantra of Sebastian “Silent Seal” Sinclair, a private banker whose ability to keep his clients loyal lies in his unshakeable commitment to trust and confidentiality. Learn how adopting a low-profile approach can elevate your brand and solidify long-term relationships with affluent clients.Key Takeaways:The Power of Silence: Why discretion is the cornerstone of selling to the ultra-wealthy.Building Trust in Whispers: Insights from Sebastian Sinclair on how to cultiva...2025-01-1307 minVelvet Rope PlaybookThe Great Penthouse Showdown: When Egos and Excess CollideIn this episode of The Velvet Rope Podcast, I dive into the grand theatrics of selling to the ultra-wealthy, where every deal is a performance, every interaction a power play, and every win or loss reverberates across elite circles. I recount an unforgettable tale—the Great Penthouse Showdown—a high-stakes, drama-filled saga that unfolded in the most luxurious of settings.From a sprawling penthouse with floor-to-ceiling windows to the battle of egos between two luxury titans, this story isn’t just about a sale—it’s about navigating the art of persuasion, prestige, and strategy in a world where...2025-01-1109 minVelvet Rope PlaybookHigh Society Hookups: How the Rich and Famous Find LoveIn this fascinating episode of The Velvet Rope Podcast, I dive into the glittering world of ultra-wealthy dating, where romance meets exclusivity. For these individuals, finding a partner isn’t about love at first sight—it’s about ticking every box on a lifestyle résumé. Forget mainstream dating apps; in this sphere, matchmaking involves high-end curation, exclusivity, and a personal brand that matches their lofty standards.We’ll explore:The Elite Matchmaking Industry: How services like matchmaking agencies and private clubs cater to the ultra-wealthy.Lifestyle Résumés: Why compatibility goes beyond chemistry and includes shared...2025-01-1008 minVelvet Rope PlaybookThe Ripple Effect: Harnessing the Power of Exclusive CirclesIn this episode of The Velvet Rope Podcast, we explore the magnetic allure and transformative power of exclusive circles. Inspired by the enigmatic "Phantom Club"—a secretive group that epitomizes exclusivity and influence—we unpack how creating a sense of exclusivity can elevate your brand, attract high-value clients, and set you apart in any industry. From whispers of mystery to strategic access control, this episode is your guide to building an exclusive circle that amplifies your authority and impact.What You'll Learn in This Episode:The psychology behind exclusivity and why it creates irresistible appeal.How exclu...2025-01-0906 minVelvet Rope PlaybookThe Wow Factor: When Services Exceed ExpectationsIn today’s episode of The Velvet Rope Podcast, we dive deep into the elusive art of creating the “Wow Factor” in service delivery. Affluent clients expect a baseline of excellence, but securing their loyalty requires something more—a level of service that surprises, delights, and leaves them talking long after the experience ends. Learn how to elevate your service game, create unforgettable moments, and turn one-time clients into lifelong advocates.What You’ll Learn in This Episode:Why Excellence Isn’t EnoughThe affluent expect exceptional service as the norm. Discover why simply meeting expectations...2025-01-0905 minVelvet Rope PlaybookThe Ripple Effect: Harnessing the Power of Exclusive CirclesWhat makes an exclusive circle irresistible? In this episode, we explore the allure of exclusivity and how it can create a ripple effect that amplifies influence and drives desirability. Using the mysterious "Phantom Club" as a metaphor, we explore how to cultivate communities that are not only exclusive but magnetic. Discover the strategies behind crafting spaces where the right people clamor to be included, creating momentum that money can’t buy.What You’ll Learn in This Episode:The psychology of exclusivity: why people crave access to closed circles.How exclusivity can amplify your brand’s influe...2025-01-0807 minVelvet Rope PlaybookYou’re Invited: Crafting FOMO for the AffluentIn this episode of The Velvet Rope Podcast, we dive into a driving force behind affluent behavior: the fear of missing out. For the wealthy, it’s not just about money—it’s about access, status, and being part of something truly exclusive. This primal urge fuels the luxury market, influencing buying decisions and shaping experiences in ways most can only imagine.Discover how whispered invitations, rare opportunities, and exclusivity aren’t just selling points—they’re the foundation of an entire marketing strategy. Whether you're in luxury real estate, financial services, or any high-end niche, understanding this mindset...2025-01-0707 minVelvet Rope PlaybookExceeding Expectations: Turning Clients Into Lifelong AdvocatesIn this episode of The Velvet Rope Podcast, we dive into the often-overlooked art of exceeding expectations. Success isn’t built on grand gestures alone; it’s in the small, intentional details that leave lasting impressions. From anticipating client needs to resolving challenges seamlessly, we explore how to create unforgettable experiences that turn clients into lifelong advocates.Whether you’re a service provider, entrepreneur, or just someone aiming to elevate your client experience, this episode is packed with actionable insights to help you stand out in a crowded marketplace.What You’ll Learn in This Episode:2025-01-0606 minVelvet Rope PlaybookCrafting the Dream: Selling Ideas, Not Just ServicesIn this episode of The Velvet Rope Podcast, we explore what it truly takes to attract and captivate affluent clients. The wealthy don’t just buy products or services—they buy into dreams. They’re drawn to the promise of a lifestyle, the allure of a story, and the idea of acquiring more than just tangible value.Learn why facts and figures are not enough and how crafting a compelling vision can make all the difference. Whether you're in luxury real estate, financial services, or any premium market, this episode will help you understand how to sell the dre...2025-01-0506 minVelvet Rope PlaybookThe Invisible Walls of WealthIn this episode of The Velvet Rope Podcast, we uncover a rarely discussed truth about the ultra-wealthy: their money has limits. While their resources might buy access to exclusive experiences, luxurious lifestyles, and coveted possessions, there are essential things that even billions can’t secure—trust, authenticity, love, and genuine happiness.Join us as we delve into stories from the affluent world, examining how these elusive qualities often slip through even the wealthiest fingers. We’ll explore the lessons some clients learn only after paying an extraordinarily high price, and how these insights can guide service providers who cat...2025-01-0407 minVelvet Rope PlaybookThe Art of Soft SellIn this episode, we dive into the fascinating world of subtle persuasion with a story about "Silk Sam," a master of the soft sell. From orchestrating deals in the elegant lobby of the Ritz in Paris to redefining the very nature of selling, Sam's approach is more art than technique. Discover how to draw people in without pushing, create desire without pressure, and turn every interaction into a masterpiece of persuasion.Key Takeaways:The Pull, Not the Push: Learn how the soft sell creates curiosity and allure, making your clients feel like the decision is entirely t...2025-01-0307 minVelvet Rope PlaybookOnly the Chosen: Mastering the Art of ExclusivityIn today’s episode, we dive into the whispered legends surrounding The Ivy Vault, a mysterious venture that redefines exclusivity. Unlike traditional clubs or luxury brands, The Ivy Vault operates on an entirely different plane—no invitations, no applications, just a silent understanding of belonging.Tune in as we explore:What makes The Ivy Vault more than just a club or brand.How scarcity fuels desire in the world of the ultra-affluent.Lessons on crafting exclusivity for businesses aiming to attract high-net-worth clients.The psychology behind feeling "untouchable" and its power in marketing.What You’l...2025-01-0206 minVelvet Rope PlaybookThe Billionaire’s Private Island FiascoWhat happens when a reclusive billionaire, a private island untouched for decades, and a real estate magician collide? Meet Poppy Luxe, the real estate agent who doesn’t just sell properties—she sells dreams. In this episode of The Velvet Rope Podcast, we dive into the outrageous, jaw-dropping tale of Poppy’s latest venture: flipping a private island once owned by the enigmatic Baron Theodore Von Grayson.With only flamingos, sea turtles, and a rumored pirate ghost as neighbors, this island was no ordinary listing. But for someone like Poppy, it was just another day in the world o...2025-01-0108 minVelvet Rope PlaybookWelcome to High Stakes NetworkingIn today’s bombshell episode, we expose the hidden world of ultra-wealthy dealmakers and social power players. Forget what you thought you knew about networking—this isn’t your average cocktail hour chit-chat. In the rarefied air of billionaires and hedge fund titans, the rules are different. It’s not about the size of your network but the weight of the names in it.At the center of this elite web is none other than Lawrence “High Stakes” Harrington, the hedge fund manager with a Rolodex worth its weight in gold. His infamous soirees, his cutthroat guest list, and hi...2024-12-3108 minVelvet Rope PlaybookHow Scandalous Stories and Silver-Tongued Salesmen Turned Ordinary Pitches Into Big-Money Deals!In this episode of The Velvet Rope Podcast, we dive into the fascinating world of high-stakes storytelling and salesmanship, featuring the unforgettable tale of "Bordeaux Bobby." Bobby wasn’t just a wine seller—he was a master of narrative, transforming simple wine tastings into grand experiences that captured the imaginations (and checkbooks) of the affluent elite.From orchestrating tastings aboard luxury yachts in Monaco to weaving scandalous tales that elevated every bottle he poured, Bobby demonstrated the incredible power of stories to turn ordinary pitches into extraordinary profits.Whether you're a service provider, luxury brand consu...2024-12-3007 minVelvet Rope PlaybookAccess Denied? Mastering the Gatekeeper GameIn this episode of The Velvet Rope Podcast, we dive deep into the fascinating and often overlooked role of gatekeepers in the world of affluent clients. Inspired by the story of "Cashmere Charlie," a gatekeeper who operates like a human velvet rope for one of the wealthiest families in the world, we explore strategies to navigate the gatekeeper dynamic with finesse and respect.Whether you’re trying to secure a meeting with a billionaire’s family office or aiming to pitch your services to an ultra-high-net-worth individual, understanding the gatekeeper’s role is key. Get ready for actiona...2024-12-2806 minVelvet Rope PlaybookThe Stealth Sell: Get the Rich to Want What You’re OfferingHow Jimmy ‘Velvet Suit’ Valentine Taught Me the Secret to Selling to the RichThe first rule of selling to the ultra-wealthy? Don’t get caught selling. The affluent are hypersensitive to hard pitches and overt marketing—they can sniff out desperation like sharks smell blood in the water. If your strategy is too obvious, you’ve already lost.In today’s episode, I take you behind the scenes of selling to the 1% with a story about one of my most unforgettable clients: Jimmy “Velvet Suit” Valentine. Picture this: a serial entrepreneur with a flair for the dramatic...2024-12-2608 minVelvet Rope PlaybookWelcome To The Velvet Rope: : Selling to the Wealthy with Wit & Style || EP 5Welcome to The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style—your exclusive backstage pass to the art of marketing to the affluent. If you’ve ever wondered how to attract high-net-worth clients or build a business that thrives on exclusivity, you’re in the right place.I’m Mark Satterfield, and for over 30 years, I’ve worked with clients in more than two dozen industries, helping them attract wealthy clients and grow their businesses. Now, I’m sharing the strategies, stories, and secrets that have proven successful in the affluent market.Here’s the best part...2024-12-2301 minVelvet Rope PlaybookThe Velvet Rope Playbook: Selling to the Wealthy with Wit & Style || EP 0Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy.In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into:What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)Our Backstage P...2024-12-2209 minVelvet Rope PlaybookSelling Dreams to the Unsellable: How to Stand Out in a Sea of Luxury || EP 1In this episode, we dive into the fascinating challenge of marketing to the unsellable elite. Meet "Banker Benny," a billionaire whose tailored suit could pay off a year of mortgages but whose presence in a room full of millionaires was shockingly forgettable.From his glass-and-chrome fortress on the 52nd floor, Benny reveals a critical issue facing high-level financial services: the invisibility crisis. As the ultra-luxury boutiques swoop in with their bespoke personal touch and mega-brands dominate the top tiers, where does that leave the "middle-ground" billionaires trying to stay relevant?We explore:Why even...2024-12-2209 minVelvet Rope PlaybookVelvet Vicky and the Art of Selling Dreams || EP 2Meet "Velvet Vicky," the unstoppable force of luxury real estate whose presence is as commanding as her sales pitch. From her Gucci tote to her air of unshakable confidence, Vicky Strauss built an empire selling fantasies. But what happens when the fantasies stop selling?In this episode, we peel back the layers of Vicky’s approach to marketing the extraordinary and how even the most dazzling personal brands face challenges in today’s competitive luxury market. With her signature boldness, Vicky tasked me with one mission: to make her a legend.We explore:How pers...2024-12-2206 minVelvet Rope PlaybookThe Rich Are Different (But Not That Different)|| EP 3Benny, a financial savant who sees spreadsheets as poetry, has a simple philosophy: money is logical; people are not. But in the world of luxury marketing and wealth management, understanding people—messy, emotional, and unpredictable as they are—is just as critical as understanding numbers.In this episode, we unpack the nuanced reality of the wealthy: how they differ from the rest of us in lifestyle, yet share the same emotional undercurrents that drive decision-making. Benny’s struggle with the human side of wealth offers a lens into the challenges of serving affluent clients who often defy logica...2024-12-2207 minVelvet Rope PlaybookUntouchable: The Irresistible Allure of Luxury and Exclusivity || EP 4Luxury isn’t just about products; it’s about the emotions they evoke. The dream of exclusivity isn’t about practicality—it’s about power, status, and the intoxicating feeling of being untouchable. A luxury home isn’t just a place to live; it’s a symbol, a stage, and a declaration of "I’ve arrived."In this episode, we delve into the psychology behind selling luxury and how exclusivity fuels desire. From terraces with million-dollar views to the subtle art of making a product feel unattainable, we’ll uncover what truly drives people to pursue the extraordinary....2024-12-2208 min
Mark SatterfieldMark Satterfield is an accomplished author, marketing strategist, and business coach who has helped thousands of entrepreneurs and professionals grow their businesses. He is widely recognized for his expertise in affluent marketing and has authored several highly acclaimed books in this field, including "Affluent Marketing: Strategies for Marketing to the Affluent," and "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business."2023-11-0810 min
The Macro PerspectiveAffluent Marketing with Mark Satterfield, Ep. 69(0:00) Intro to Mark Satterfield (Executive, Entrepreneur, Author, Business Coach)
(2:54) How he got his start in Marketing at Pepsi and Kraft
(18:18) Targeting the Affluent Market
(29:12) Getting through the clutter and breaking through to the tribe
(34:15) The importance of sharing yourself and making your offer radically different
(40:25) Connecting with Potential Clients, and remembering: people buy from people.
(52:14) Generally speaking, people equate value with price.
#affluentmarketing #sales #authenticity #sellyourself #AffiliateMarketing
Mentioned on the Pod:
(00:56) Satterfield, Mark “Affluent Marketing Blueprint” https://a.co/d/d1MboxP
________________________
More about Mark:
For the past 30 years, Mark Satterfield has worked with clients in over 2 dozen different industries on ho...2023-10-191h 04
5 Leadership Questions Podcast on Church Leadership with Todd Adkins and Dan Iten5LQ Episode 516: Mark Satterfield on 5 Steps To Getting Things DoneIn this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Mark Satterfield, the Lead Pastor at the Glade Church in Mount Juliet, Tennessee. They focus on the five steps to getting things done, which include reducing, prioritizing, planning, executing, and measuring tasks. Satterfield also highlights the importance of having a vision framework, utilizing task management and productivity apps, learning from CEOs, reducing clutter, saying no to non-priority tasks, and delegating effectively.
The 5 steps to getting things done are:
Reduce: This step involves evaluating tasks and prioritizing them based on importance...2023-07-2549 min
Bedtime StoriesBed Time Stories #11 The One Week Marketing Plan - Mark SatterFieldHallo Sobat PR! The One Week Marketing Plan merupakan buku karya Mark SatterField. Buku ini membahas terkait bagaimana cara membuat perencanaan marketing yang baik hanya dalam 1 minggu. Penasaran bagaimana caranya? Yuk dengerin podcastnya~
2021-05-2105 min
The Resilient RecruiterRecruitment Business Growth: Increasing Revenue by 891% During the Pandemic, with Justin Satterfield, Ep #58Like most recruiters, Norwood Staffing’s sales took a nosedive in March 2020. They were coming off a record year, having achieved growth of 504% in 2019. That trend looked set to continue and the business was booming at the beginning of 2020. Suddenly in March, the Coronavirus hit and sales came crashing back down to earth. From averaging 60 recs in Q1, they went to zero jobs in Q2. Yet in spite of a terrible Q2 and Q3, Norwood Staffing bounced back and went on to have a record year with revenue growth of 891%. Listen into my interview with Norw...2021-03-161h 02
Life Transformation RadioCreate The Love Of Your Life with Marian Massie & Mark SatterfieldMarian Massie & Mark Satterfield have been married for over 20 years and are the developers of the program, Create The Love of Your Life. They teach single women how to attract the love of their life by changing their subconscious beliefs. As a Clinical Hypnotherapist & Success Coach, Marian helps clients let go of subconscious beliefs and unresolved anger that results in attracting the wrong type of relationship. She is also the Author of two books, Dancing With God, and, You Are Soul.
You can learn more about them and their system at
CreateTheLoveOfYourLife.com2021-01-2745 min
The Embodiment Coaching PodcastEmbodied Mindfulness - with Jill SatterfieldInternational mindfulness and meditation teacher Jill Satterfield joins Allison Lindsay to discuss embodied mindfulness, getting to know yourself from the inside-out, Buddhism, the power of the breath and imagination in healing from pain, mindful movement at Spirit Rock, identifying the boxes in your brain – and exploding them, plus a shared compassion practice. www.jillsatterfield.org 2020-12-291h 06The Resilient RecruiterHow Justin Satterfield Hit $1M Within 2 Years of Starting A Recruitment Agency, Ep #5Starting a recruitment agency is a daunting task - one that my guest on this episode warns is not for everyone. The hard work required and the agony of the ups and downs can only be endured when you are deeply committed to building something worthwhile, can manage your time wisely, and keep your head when you inevitably lose deals you worked hard to cultivate and were counting on. He says it’s simply how the recruiting industry works. But in spite of those kinds of setbacks, Justin Satterfield has built Norwood Staffing Solutions from the ground up...2020-01-0740 min5 Leadership Questions Podcast on Church Leadership with Todd Adkins and Dan Iten5LQ Episode 281: Mark Satterfield –In this episode of the 5 Leadership Questions podcast, Todd Adkins and Daniel Im are joined by Mark Satterfield, Executive and Teaching Pastor at The Glade Church in Mount Juliet, Tenn. During their conversation, they discuss the following questions:
How did you lead in between pastors?
How do you keep casting vision for your volunteers? And how do you help your staff continue to cast vision for their volunteers?
What are some ways you set up the new pastor for success, or wish you had done?
Should you implement change during the in-between season, or should you keep the status quo?
H...2018-10-0234 min
ACHR News PodcastNEWSMakers: Mark SatterfieldMark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.2014-09-1911 min
The Online Learning PodcastBBR074 Monday Book Review The One Week Marketing Plan by Mark Satterfield
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Business Book Review
Every Monday I read you an excerpt (normally the Introduction or first chapter from the reviewed Book - S...2014-09-0823 min
The Small Business Radio Show#289 Ryan Blair, Jeffrey Krames, Steven Bowman, Mark SatterfieldRyan Blair is a former gang member turned serial entrepreneur, self made millionaire, and CEO & Co-Founder of ViSalus. In March 2013 he became the #1 New York Times Best Selling Author of Nothing To Lose, Everything To Gain, which is now also a documentary. Ryan talks about his Nothing To Lose Mindset as well as the importance of finding a mentor.Jeffrey Krames has spent more than three decades in the world of publishing as editor, publisher, literary agent, and author. During this time, Krames has personally authored---or edited---more than 400 books, including his most recent book Leading with Humility about Pope Fran...2014-09-0253 min