Shows
Velvet Rope PlaybookGet Rich or Stay Broke: The Wild Marketing Genius of Tom VuFar from your typical real estate guru, Tom Vu captivated audiences in the late ‘80s and early ‘90s with his extravagant promise of quick riches—delivered from the deck of a yacht, surrounded by bikini-clad models, and broadcasted right into your living room.Today, we dive deep into his world of opulence and excess, exploring how he sold not just property, but an entire identity of luxury, status, and the irresistible allure of easy money.Who was Tom Vu really, and why did he eventually vanish from the spotlight? Join us as we unravel the legacy...
2026-01-2304 minVelvet Rope PlaybookHow to Get Into High-Net-Worth Circles Without Feeling Like an OutsiderIn this episode, we break down the myth of exclusive, secretive networks among the ultra-wealthy. Rather than relying on a mysterious handshake or insider code, the key to gaining access lies in the value you bring—specifically through the power of storytelling. Discover how crafting and sharing your unique narrative can help you confidently navigate high-net-worth circles, regardless of your background.Key Discussion Points:Debunking the Myth:The notion that entry into elite circles depends on birthright or wealth alone is challenged.There isn’t a secret handshake; what really matters is how you position yourself.The...
2026-01-2208 minVelvet Rope PlaybookSelling the Invisible: The Art of Marketing the IntangibleAffluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a vision, inspired by the approach of Marlowe “Mirage” Morgan, a consultant whose pitch is as captivating as the skyline from the Shard in London.Marlowe’s unique ability to sell belief rather than features or benefits led half the room at her private event to sign up for her services—without ever discussing price. Learn how to craft a vision that resonates with your audience, connects on an emotional level, and position...
2026-01-2106 minVelvet Rope PlaybookWhen Being Expensive Is the Selling PointIt was a rainy Thursday evening at The Jade Room, a hidden speakeasy where crystal decanters outnumbered the patrons. If you weren’t handed a Baccarat tumbler within five minutes of stepping in, you didn’t belong there.In this episode, we step into an intimate conversation between four industry insiders, where the real game isn’t about wealth—it’s about the psychology of price. Olivia “Keys” Dubois, a real estate virtuoso known for selling properties that never officially hit the market, shares a simple but powerful story: how a twenty percent premium on a penthouse wasn’t a negot...
2026-01-2006 minVelvet Rope PlaybookHow to Tell a Story That Attracts Wealthy ClientsAlright, let’s talk about storytelling. Not the bedtime kind. Not the kind where you relive your high school glory days that no one cares about. I’m talking about the kind of storytelling that makes affluent clients see you as the only logical choice.If you want to attract high-net-worth clients, you can’t just sell a product or service. That’s what amateurs do. You sell a narrative. The right story makes them feel something—and that feeling is what makes them buy.In this episode, I break down three powerful storytelling strategies that work...
2026-01-1904 minVelvet Rope PlaybookThe Long Game HustleIf you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homework, and test you long before they trust you.And that’s where most professionals blow it. They expect quick wins, fast closes, and immediate decisions. But here’s the hard truth: the high-net-worth world doesn’t operate on your timeline. It operates on theirs.🔥 In This Episode, You’ll Learn:✅ Why wealthy clients delay decisions—and how to wo...
2026-01-1605 minVelvet Rope PlaybookThe Fear That Keeps You Stuck—And How to Break FreeWhat keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.If you’ve ever hesitated to upgrade you...
2026-01-1505 minVelvet Rope PlaybookThe Hidden Decision-Making Process of the Ultra-Wealthymagine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase? Is it logic? A calculated investment? Or is it something deeper—an emotional trigger that even the buyer himself might not fully articulate?Affluent clients do not make purchasing decisions the way the average consumer does. They aren’t swayed by price comparisons or traditional marketing tactics. Instead, their choices are deeply emotional, shaped by exclusivity, reputation, and trust. They buy based on desire, status, belonging, and legacy—only justifying their decisions with logic...
2026-01-1404 minVelvet Rope PlaybookThe Art of Soft SellIn this episode, we dive into the fascinating world of subtle persuasion with a story about "Silk Sam," a master of the soft sell. From orchestrating deals in the elegant lobby of the Ritz in Paris to redefining the very nature of selling, Sam's approach is more art than technique. Discover how to draw people in without pushing, create desire without pressure, and turn every interaction into a masterpiece of persuasion.Key Takeaways:The Pull, Not the Push: Learn how the soft sell creates curiosity and allure, making your clients feel like the decision is entirely...
2026-01-1207 minVelvet Rope PlaybookWelcome to High Stakes NetworkingIn today’s bombshell episode, we expose the hidden world of ultra-wealthy dealmakers and social power players. Forget what you thought you knew about networking—this isn’t your average cocktail hour chit-chat. In the rarefied air of billionaires and hedge fund titans, the rules are different. It’s not about the size of your network but the weight of the names in it.At the center of this elite web is none other than Lawrence “High Stakes” Harrington, the hedge fund manager with a Rolodex worth its weight in gold. His infamous soirees, his cutthroat guest list, and hi...
2026-01-0908 minVelvet Rope PlaybookHow Scandalous Stories and Silver-Tongued Salesmen Turned Ordinary Pitches Into Big-Money Deals!In this episode of The Velvet Rope Podcast, we dive into the fascinating world of high-stakes storytelling and salesmanship, featuring the unforgettable tale of "Bordeaux Bobby." Bobby wasn’t just a wine seller—he was a master of narrative, transforming simple wine tastings into grand experiences that captured the imaginations (and checkbooks) of the affluent elite.From orchestrating tastings aboard luxury yachts in Monaco to weaving scandalous tales that elevated every bottle he poured, Bobby demonstrated the incredible power of stories to turn ordinary pitches into extraordinary profits.Whether you're a service provider, luxury brand cons...
2026-01-0807 minVelvet Rope PlaybookThe $1 Million Email: Crafting Messages That Close DealsOn the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar transaction. The art of persuasion isn’t in the pitch—it’s in the precision of the message.Theo “Golden Quill” Saunders, a private banker known for securing yacht-sized deposits with a few well-placed words, shares a powerful insight: write like you’re already in their inner circle.🔑 What You’ll Learn:✔️ The psychology behind emails that command attention and close deals✔️ Why exclusivi...
2026-01-0706 minVelvet Rope PlaybookFrom 97-Pound Weakling to Marketing Legend: The Ad That Changed EverythingWhat if I told you that one of the greatest direct response ads of all time wasn’t on TV, wasn’t digital, and didn’t rely on celebrities or influencers? It was a simple comic strip ad that ran for nearly 50 years and turned a scrawny weakling into an icon of masculinity.In this episode, we’re diving into the legendary “97-Pound Weakling” ad campaign—the direct response masterpiece that sold millions, built a fitness empire, and shaped modern marketing principles still used today.What You’ll Learn in This Episode:✅ The genius behind Char...
2026-01-0607 minVelvet Rope PlaybookWelcome To The Velvet Rope: : Selling to the Wealthy with Wit & Style || EP 5Welcome to The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style—your exclusive backstage pass to the art of marketing to the affluent. If you’ve ever wondered how to attract high-net-worth clients or build a business that thrives on exclusivity, you’re in the right place.I’m Mark Satterfield, and for over 30 years, I’ve worked with clients in more than two dozen industries, helping them attract wealthy clients and grow their businesses. Now, I’m sharing the strategies, stories, and secrets that have proven successful in the affluent market.Here’s the best par...
2026-01-0501 minVelvet Rope PlaybookThe High-Ticket Sales Story SystemIf you’re trying to attract wealthy clients using the same tired marketing tactics as everyone else, you’re wasting your time. The ultra-rich aren’t clicking on your Facebook ads with stock photos of yachts and champagne glasses, they don’t care about your credentials, and they definitely aren’t responding to cold calls.So what actually works? In this episode, we dive into the psychology of high-net-worth buyers—why they make decisions based on emotion, status, and trust rather than logic. More importantly, you’ll learn how to use storytelling to trigger those emotions and position yours...
2026-01-0204 minVelvet Rope PlaybookUntouchable: The Irresistible Allure of Luxury and Exclusivity || EP 4Luxury isn’t just about products; it’s about the emotions they evoke. The dream of exclusivity isn’t about practicality—it’s about power, status, and the intoxicating feeling of being untouchable. A luxury home isn’t just a place to live; it’s a symbol, a stage, and a declaration of "I’ve arrived."In this episode, we delve into the psychology behind selling luxury and how exclusivity fuels desire. From terraces with million-dollar views to the subtle art of making a product feel unattainable, we’ll uncover what truly drives people to pursue the extraordinary....
2026-01-0108 minVelvet Rope PlaybookThe Velvet Rope Playbook: Selling to the Wealthy with Wit & Style || EP 0Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy.In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into:What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)Our Backstage...
2025-12-3109 minVelvet Rope PlaybookSelling Dreams to the Unsellable: How to Stand Out in a Sea of Luxury || EP 1In this episode, we dive into the fascinating challenge of marketing to the unsellable elite. Meet "Banker Benny," a billionaire whose tailored suit could pay off a year of mortgages but whose presence in a room full of millionaires was shockingly forgettable.From his glass-and-chrome fortress on the 52nd floor, Benny reveals a critical issue facing high-level financial services: the invisibility crisis. As the ultra-luxury boutiques swoop in with their bespoke personal touch and mega-brands dominate the top tiers, where does that leave the "middle-ground" billionaires trying to stay relevant?We explore:Why even...
2025-12-3009 minVelvet Rope PlaybookOnly the Chosen: Mastering the Art of ExclusivityIn today’s episode, we dive into the whispered legends surrounding The Ivy Vault, a mysterious venture that redefines exclusivity. Unlike traditional clubs or luxury brands, The Ivy Vault operates on an entirely different plane—no invitations, no applications, just a silent understanding of belonging.Tune in as we explore:What makes The Ivy Vault more than just a club or brand.How scarcity fuels desire in the world of the ultra-affluent.Lessons on crafting exclusivity for businesses aiming to attract high-net-worth clients.The psychology behind feeling "untouchable" and its power in marketing.What You’...
2025-12-2606 minVelvet Rope PlaybookThe Marketing Myth About Social Media That’s Costing You ClientsEver heard a financial advisor or real estate agent say, "Luxury clients don’t care about social media" or "If you’re good enough, your services should sell themselves"? If so, you’ve just met someone stuck in the Marketing Myth—the outdated belief that personal branding, social media authority, and content marketing don’t matter in the high-net-worth world.But today, I’ve got a story that proves otherwise. Meet No-Hashtag Hank, a real estate broker who swore that social media was a waste of time. Then there’s Viral Vincent, a tech billionaire who wouldn’t even consider...
2025-12-2504 minVelvet Rope PlaybookHandling Objections with GraceIn this episode of The Velvet Rope Podcast, we delve into the nuanced world of selling to affluent clients and how objections can be transformed into opportunities. For the wealthy, a “no” isn’t necessarily a rejection—it’s often a reflex or a test to see if you’re worth their time and trust.I share lessons from Victor “The Whisperer” Alden, a luxury car dealer who has turned the art of overcoming objections into a cornerstone of his success. From his private-club-style showroom to his belief that “every objection is a window into what they really want,” Vict...
2025-12-2406 minVelvet Rope PlaybookSelective Selling: How Saying No Enhances ValueSelling to the affluent isn’t just about seizing every opportunity—it’s about knowing when to say no. In this episode, we explore the concept of selective selling, an essential strategy for brands and service providers aiming to work with high-net-worth clients. By turning down the wrong deals or clients, you not only preserve your exclusivity but also enhance the perceived value of your offerings.We’ll dive into why saying no can be more powerful than saying yes, how this approach builds trust and credibility with affluent clients, and why it’s a cornerstone of long-term...
2025-12-2309 minVelvet Rope PlaybookThe Trust Factor: Selling with Unshakable ConfidenceHere’s something most people don’t get about selling to the ultra-wealthy: It’s not about the product. It’s not even about the price. It’s about confidence.That brings us to Isabelle Laurent—better known as the Diamond Whisperer. Her clients? Royals, celebrities, and tech billionaires. Her showroom? Hidden behind an unmarked door in Paris. The woman knows how to sell at the highest level, and she does it with nothing but absolute certainty.Like the time a reclusive billionaire hesitated over a rare Burmese ruby. He questioned the price. Most salespeople would start j...
2025-12-1906 minVelvet Rope PlaybookThe Inner Circle Strategy — How Rhett Langdon Became the Trusted Name Behind the CurtainToday’s story is about a consultant named Rhett Langdon, a man you won’t find on panels, podcasts, or press releases—but whose name travels through the private conversations of one of the wealthiest legacy families in the country.Rhett didn’t climb the visibility ladder.He didn’t optimize a sales funnel.He quietly served one client—flawlessly.And that single relationship absorbed him into a discreet, high-trust network where introductions replace marketing… and loyalty means everything.In this episode of The Velvet Rope Playbook, you’ll learn:✅ How e...
2025-12-1706 minVelvet Rope PlaybookThe “Power Connector” Strategy—How to Become the Person Everyone Wants to KnowHave you ever noticed how some people effortlessly attract attention, deals, and VIP introductions without being flashy or loud? In this episode, we explore how to position yourself as the power connector in your industry—someone who high-net-worth clients and influential professionals want to know. Learn how to create strategic positioning that makes you magnetic and indispensable to the affluent.Key Takeaways:✅ How to create positioning that commands respect and attention✅ Why subtle authority is more powerful than self-promotion✅ How to build relationships that lead to elite opportunities👉 Want to learn ho...
2025-12-1208 minVelvet Rope PlaybookThe Secret Society Sales PitchIn today’s episode, we dive deep into the psychology of exclusivity and how the most successful businesses sell more than just a product or service—they sell the feeling of belonging to an elite, unadvertised club. Olivia, Vincent, Miranda, and Ethan break down the strategies behind making your offer feel like a rare, must-have opportunity.What You’ll Learn in This Episode:✔️ Why exclusivity works – How the allure of a secret, members-only experience drives demand.✔️ The mystery factor – How to position your offer so clients discover it rather than feeling sold to.✔️ The language of...
2025-12-1007 minVelvet Rope PlaybookStory-Based Pricing—How to Charge More and Get ItIn this episode of The Velvet Rope Playbook, we dive into the power of story-based pricing—how shifting the narrativearound your offer can instantly elevate your rates and attract premium clients.Meet Jennifer—a business coach who was delivering seven-figure results for her clients while charging just $5,000 for her coaching package. That’s solid money, but for the level of transformation she was delivering, she was seriously undercharging. Then Jennifer made one small but powerful shift: she changed the stories she told about her work. She didn’t add more calls, change her framework, or do anything drastic—she...
2025-12-0909 minVelvet Rope PlaybookThe Stealth Sell: Get the Rich to Want What You’re OfferingHow Jimmy ‘Velvet Suit’ Valentine Taught Me the Secret to Selling to the RichThe first rule of selling to the ultra-wealthy? Don’t get caught selling. The affluent are hypersensitive to hard pitches and overt marketing—they can sniff out desperation like sharks smell blood in the water. If your strategy is too obvious, you’ve already lost.In today’s episode, I take you behind the scenes of selling to the 1% with a story about one of my most unforgettable clients: Jimmy “Velvet Suit” Valentine. Picture this: a serial entrepreneur with a flair for the dramatic...
2025-12-0508 minVelvet Rope PlaybookThe Power of the First-Class FreebiePalm Beach, After Dark. The sun has just dipped below the horizon, casting gold and rose across the sky. The Green Carnation, a whisper-only lounge known only to those who belong, hums with hushed conversations. And tonight, one question lingers in the air:How far should you go to hook a whale?At the center of it all is Marcus “Miles” Cavendish, the undisputed king of private aviation. His perfectly tailored Tom Ford blazer, gleaming Berluti loafers, and effortless confidence make it clear—this is a man who understands luxury at its highest level. But his secr...
2025-12-0406 minVelvet Rope PlaybookOnce Upon a Sale: Using Stories to Close DealsIn this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milanese art dealer, and Gabriel “Odyssey” Ortega, a bespoke travel consultant, we explore how weaving compelling narratives can transform a pitch into an irresistible invitation.Discover how Luca turned a haunting portrait into a $1.2 million sale and how Gabriel curated travel experiences that weren’t just trips but epic adventures. Whether you're selling art, luxury travel, or high-end services, these lessons will show you how to elevate your craft...
2025-12-0306 minVelvet Rope PlaybookThe First Domino: How to Attract Affluent Clients With No Social ProofOne of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.👉 How can you attract affluent clients if you don’t already have affluent clients?👉 Do you need a portfolio filled with ultra-high-net-worth testimonials before you can even start the conversation?In this episode, I’m sharing the story of:✅ Zero-Receipt Ricky — a financial consultant stuck in the credibility trap✅ Eleanor "The Oracle" Ellis — a legacy architect who showed Ricky that credibility isn’t about past cl...
2025-12-0205 minVelvet Rope PlaybookThe Language of Luxury: Why You’re Not Breaking Into the High-Net-Worth WorldThere’s a reason some professionals never quite break into the high-net-worth world—and it’s not about skill or the offer. In this episode, we’re uncovering the real reason many professionals struggle to attract affluent clients: they’re stepping into luxury culture feeling like outsiders—and it shows.The affluent operate on nuance, subtlety, and unspoken rules. If you come across as loud, awkward, or unsure of yourself, they’ll sense it immediately. But this isn’t about faking sophistication—it’s about understanding the signals that matter in high-net-worth circles. When you learn how to navigate the code...
2025-12-0105 minVelvet Rope PlaybookRelationship First, Revenue Later: The Non-Sales ApproachIn the high-stakes world of selling to affluent clients, the most effective strategy might just be the opposite of what you’d expect: the non-sale. In this episode, we uncover the power of building trust and creating genuine connections without pushing for an immediate transaction.We spotlight Maxwell “The Listener” Carlisle, a financial advisor whose understated yet sophisticated approach has set him apart in the industry. With a carefully curated office featuring dark mahogany furniture, antique globes, and rare single malts, Maxwell’s environment is as intentional as his strategy. He focuses on building relationships, never discussing numbers...
2025-11-2706 minVelvet Rope PlaybookThe Ripple Effect: Harnessing the Power of Exclusive CirclesWhat makes an exclusive circle irresistible? In this episode, we explore the allure of exclusivity and how it can create a ripple effect that amplifies influence and drives desirability. Using the mysterious "Phantom Club" as a metaphor, we explore how to cultivate communities that are not only exclusive but magnetic. Discover the strategies behind crafting spaces where the right people clamor to be included, creating momentum that money can’t buy.What You’ll Learn in This Episode:The psychology of exclusivity: why people crave access to closed circles.How exclusivity can amplify your brand’s influe...
2025-11-2607 minVelvet Rope PlaybookThe Power Trio: Exclusivity, Trust & Reputation in High-Net-Worth Decision-MakingAffluent buyers seek exclusivity. The more common something is, the less desirable it becomes. In this episode of The Velvet Rope Playbook, we explore why high-end brands limit production, luxury clubs cultivate long waitlists, and elite service providers carefully manage access to their expertise. If you want to attract wealthy clients, you must understand the psychology of scarcity and how to position your offer as something truly desirable.What You’ll Learn in This Episode:🔑 Why abundance kills desire—and how exclusivity fuels demand🔑 How luxury brands create prestige by limiting availability🔑 The sec...
2025-11-2504 minVelvet Rope PlaybookThe Subtle Science of the UpsellIn this episode, we step into the high-stakes world of luxury sales with Declan “Dial-In” Davies, a private aviation broker who has mastered the art of the upsell—not by pushing harder, but by making clients feel they deserve the best. With a Rolodex filled with billionaires and commissions that rival Wall Street’s top earners, Declan reveals how the true secret to premium sales isn’t about selling more—it’s about elevating the client’s self-perception.What You’ll Learn in This Episode:✅ Why the best upsells aren’t about adding extras but reinforcing exclusivit...
2025-11-2406 minVelvet Rope PlaybookLeveraging Exclusivity in a Crowded MarketIn this episode of The Velvet Rope Podcast, we explore the true power of exclusivity in luxury markets. While every high-end brand touts excellence, only a select few create an allure so unique it becomes irreplaceable. I break down the pillars of exclusivity—scarcity, personalization, and storytelling—and shares actionable insights on how to use these strategies to captivate affluent clients and stand out in a saturated market.Discover why exclusivity isn’t just a buzzword but the ultimate differentiator, and how you can harness it to elevate your business.Key Takeaways:Scarcity Creates Desire...
2025-11-2108 minVelvet Rope PlaybookThe Jet-Setter Sales FormulaThey called him “Captain Compass,” not because he could navigate by the stars, but because he had a gift for guiding the ultra-wealthy toward experiences so exclusive, they made passports feel inadequate. In this episode, we step inside a private lounge at Teterboro Airport, where luxury travel elites swap secrets on how to craft the kind of high-stakes, high-glamour experiences that keep affluent clients coming back.Pete “Captain Compass” Calder, a legend in the world of ultra-exclusive travel, holds court with Giselle “Jet Setter” Marlowe, a luxury travel consultant with a client list that reads like the Forbes Billi...
2025-11-2004 minVelvet Rope PlaybookInside the Affluent Mind: What Makes Them BuyIn this episode of The Velvet Rope Podcast, we step into the world of Victor "Vault" Vance, a master closer whose secret weapon isn’t his pitch—it’s his ability to listen. Join us in a dimly lit cigar lounge in Beverly Hills, where Victor skillfully guided a hedge fund magnate toward a $30 million decision with little more than a nod, a question, and a well-timed response.This episode unpacks the art of strategic listening and how silence can often be your most persuasive tool in high-stakes negotiations.Key Takeaways:The Listening Advantage: How atte...
2025-11-1807 minVelvet Rope PlaybookThe Reinvention of Jack ‘Stacks’ Marino and the Quiet Gym With Loud ResultsWelcome to another episode of The Velvet Rope Playbook —your backstage pass into the world of affluent marketing and luxury client attraction.Today, we’re stepping into a gym that doesn’t look—or feel—like a gym at all.It’s quiet. Uncrowded. Elegant. And it smells more like ambition than Axe.Meet Jack “Stacks” Marino, the founder of The Legacy Physique Society. Jack’s not your typical personal trainer. No shouting. No group classes. No mirror flexing. Instead, you’ll find him training a very specific type of clientele: high-performing executives, entrepreneurs, and profe...
2025-11-1709 minVelvet Rope PlaybookDrive, Chip, Close: Danny Monroe’s Sales GameToday’s episode takes you inside the pristine fairways and private conversations of The Governor Pinegrove Country Club, where we meet Danny Monroe—a loan officer whose client acquisition strategy is more “country club chess match” than cold call campaign.Danny isn’t your average lender. He rocks a steel Rolex once worn by Paul Newman’s brother, wears polos you’ve seen in Milan, and swears his job is only 60% about lending. The other 40%? What he calls greenside psychology. And his real office? The 13th tee.You’ll learn how Danny turned golf into a magnet for high...
2025-11-1405 minVelvet Rope PlaybookThe Art of a Good Story: How to Captivate the Ultra-WealthyThe lights of Manhattan shimmer outside The Sapphire Room, a private sanctuary for the ultra-affluent and those who serve them. But tonight, the conversation isn’t about wealth—it’s about the power of storytelling. Join us as we step into the world of Lila “Velvet Strings” Fontaine, a violinist-turned-gallerist whose exhibitions sell out before the Champagne is even poured. Lila understands something most professionals miss: the ultra-wealthy don’t just buy luxury—they buy into a narrative.In this episode, we break down why storytelling is the most valuable currency in high-end sales, how to craft a narrative tha...
2025-11-1207 minVelvet Rope PlaybookHow to Sell to the 1% Without Lifting a FingerIn this exclusive episode of The Velvet Rope Podcast, we take you inside the hallowed halls of The Regency Club, a private members-only haven where power and strategy are exchanged as casually as a handshake. Listen in on a conversation among three influential power brokers whose combined reach could shake global markets—yet their success seems almost effortless.Discover the subtle strategies and understated confidence that define high-level dealmaking. Learn how projecting ease and control can create an irresistible aura of authority, influence, and trust.Key Takeaways:The Power of Effortless Influence: How to make...
2025-11-1107 minVelvet Rope PlaybookTrendspotting for the Elite: Selling What’s NextSelling to the elite isn’t just about satisfying today’s desires; it’s about anticipating what they’ll crave tomorrow. In this episode, we explore the fascinating intersection of innovation, exclusivity, and cultural foresight that defines successful trendspotting. Learn how to stay ahead of evolving tastes and position your services as must-haves in the eyes of high-net-worth individuals.What You’ll Learn in This Episode:Why anticipating trends is more powerful than reacting to them.The role of intuition and cultural fluency in spotting what’s next.How to identify early signals of change in affluent con...
2025-11-0907 minVelvet Rope PlaybookThe Wow Factor: When Services Exceed ExpectationsIn today’s episode of The Velvet Rope Podcast, we dive deep into the elusive art of creating the “Wow Factor” in service delivery. Affluent clients expect a baseline of excellence, but securing their loyalty requires something more—a level of service that surprises, delights, and leaves them talking long after the experience ends. Learn how to elevate your service game, create unforgettable moments, and turn one-time clients into lifelong advocates.What You’ll Learn in This Episode:Why Excellence Isn’t EnoughThe affluent expect exceptional service as the norm. Discover why simply meeting expectations...
2025-11-0205 minVelvet Rope PlaybookHigh Society Hookups: How the Rich and Famous Find LoveIn this fascinating episode of The Velvet Rope Podcast, I dive into the glittering world of ultra-wealthy dating, where romance meets exclusivity. For these individuals, finding a partner isn’t about love at first sight—it’s about ticking every box on a lifestyle résumé. Forget mainstream dating apps; in this sphere, matchmaking involves high-end curation, exclusivity, and a personal brand that matches their lofty standards.We’ll explore:The Elite Matchmaking Industry: How services like matchmaking agencies and private clubs cater to the ultra-wealthy.Lifestyle Résumés: Why compatibility goes beyond chemistry and includes shared...
2025-10-2908 minVelvet Rope PlaybookExceeding Expectations: Turning Clients Into Lifelong AdvocatesIn this episode of The Velvet Rope Podcast, we dive into the often-overlooked art of exceeding expectations. Success isn’t built on grand gestures alone; it’s in the small, intentional details that leave lasting impressions. From anticipating client needs to resolving challenges seamlessly, we explore how to create unforgettable experiences that turn clients into lifelong advocates.Whether you’re a service provider, entrepreneur, or just someone aiming to elevate your client experience, this episode is packed with actionable insights to help you stand out in a crowded marketplace.What You’ll Learn in This Episode:
2025-10-2806 minVelvet Rope PlaybookThe Sultan of ServiceMost professionals think scaling means more clients, more volume, more chaos.But the real power move?Fewer clients. Better experience. Higher fees.In today’s episode of The Velvet Rope Playbook, I’m sharing the story of luxury consultant Felix “Five-Star” Fontaine, an eccentric billionaire known as Jet-Set Jerry, and the moment Felix discovered a game-changing truth:Exclusivity beats accessibility. Every single time.This episode is all about the strategy of working less… with better clients… while charging more. If you’ve ever felt like you’re working too hard for clients wh...
2025-10-2709 minVelvet Rope PlaybookCoco DuBois And The Jazz Restaurant StrategyIn this episode of The Velvet Rope Playbook, we step off the crowded streets and into the candlelit world of DuBois—a quiet little French restaurant nestled between an antique bookshop and a florist that only takes clients by appointment.At the heart of it all is Coco DuBois—chef, poet, and mistress of ambiance. Her food is exquisite, her presence magnetic, and her world is an unforgettable lesson in how luxury is never loud—it’s felt.This episode explores:🕯️ How atmosphere builds desire and loyalty before a word is spoken🍷 Why the most magnetic brands...
2025-10-2507 minVelvet Rope PlaybookThe Velvet Canvas: Sell the Vision Not The ProcessWelcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.Today, we meet Marian “Moxie” Martindale—a painter with the soul of a poet and the hustle of a card shark in pearls and vintage Chanel.Moxie doesn’t just sell art. She sells aura. Her canvases buzz with memory, tension, and that rare kind of beauty that lingers. She had what most artists would call success: a real studio with northern light, a decent waitlist, and collectors who sent her holiday cards—a...
2025-10-2108 minVelvet Rope PlaybookCrafting the Dream: Selling Ideas, Not Just ServicesIn this episode of The Velvet Rope Podcast, we explore what it truly takes to attract and captivate affluent clients. The wealthy don’t just buy products or services—they buy into dreams. They’re drawn to the promise of a lifestyle, the allure of a story, and the idea of acquiring more than just tangible value.Learn why facts and figures are not enough and how crafting a compelling vision can make all the difference. Whether you're in luxury real estate, financial services, or any premium market, this episode will help you understand how to sell the dre...
2025-10-2006 minVelvet Rope PlaybookYou Don’t Need a Better Website — You Need a Better Game PlanA few years back, I got a frantic call from a private wealth consultant in New York. It was the kind of call that starts with, “Please tell me I’m not insane.”She had just spent thirty-two thousand dollars on what she described as a “complete digital presence overhaul.”Her new website?Gorgeous. I mean, truly spectacular. It looked like it had been art-directed by Ralph Lauren, scripted by Aaron Sorkin, and hand-coded by a team of caffeinated MIT dropouts who’d just watched Succession on loop.Every image was high-gloss. Ever...
2025-10-0909 minVelvet Rope PlaybookThe Shotgun Trap-Ninja Mind Games For Selling to the AffluentIn this episode of The Velvet Rope Playbook, we're diving deep into the secrets of selling to the ultra-wealthy. If you've ever wondered why some professionals effortlessly attract high-net-worth clients while others struggle to break into the luxury market, this episode is for you. I'll reveal the key psychological drivers that motivate wealthy clients, how to position yourself as a trusted advisor, and why exclusivity is your most powerful tool.We’ll cover:✅ The #1 mistake professionals make when trying to attract wealthy clients✅ Why wealthy clients value exclusivity—and how to create it in your b...
2025-10-0804 minVelvet Rope PlaybookThe Silent Killer of High-Level SuccessYou know what kills more high-level success than failure? Comfort.Most real estate agents, financial advisors, and consultants rely on what’s familiar—referrals, networking, and maybe an ad in a glossy magazine. It’s predictable. It’s safe. But here’s the hard truth: The strategies that got you here won’t necessarily take you to the next level.If you want to attract ultra-high-net-worth clients—the kind who don’t just need your services but actively seek you out—you have to be willing to break out of your comfort zone.In this episode of The...
2025-10-0305 minVelvet Rope PlaybookSelling Billion-Dollar Dreams: How Eric Roth Made Yachts the Ultimate Status SymbolToday, we leave the shore behind and dive into the opulent world of luxury yachting—where the price tags are massive, but the egos behind them? Even bigger.At the helm is Eric Roth, founder of International Yacht Collection. But Roth wasn’t just selling boats—he was selling billion-dollar dreams. He transformed the yacht from a luxury item into the ultimate status symbol for the world’s elite.In this episode, we explore:How Eric Roth positioned himself as the gatekeeper to floating palacesWhy ultra-wealthy buyers really invest in yachts (spoiler: it’s not the speed...
2025-10-0207 minVelvet Rope PlaybookPlaying the Long Game: Patience in High Ticket SalesIn this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milanese art dealer, and Gabriel “Odyssey” Ortega, a bespoke travel consultant, we explore how weaving compelling narratives can transform a pitch into an irresistible invitation.Discover how Luca turned a haunting portrait into a $1.2 million sale and how Gabriel curated travel experiences that weren’t just trips but epic adventures. Whether you're selling art, luxury travel, or high-end services, these lessons will show you how to elevate your craft...
2025-10-0106 minVelvet Rope PlaybookMaking High Ticket Selling Look EasyIn this captivating episode of The Velvet Rope Podcast, we explore the artistry behind making luxury seem effortless. Cassandra “Velvet Touch” Leclerc, a high-stakes event planner renowned for transforming chaos into elegance, is the centerpiece of this story. Her nickname isn’t just a moniker—it’s her method. From turning logistical nightmares into Instagram-worthy galas to ensuring every detail feels divinely orchestrated, Cassandra embodies the mastery of luxury made easy.Join me as we uncover the secrets behind Cassandra’s "Velvet Touch" and how her techniques can inspire you to create seamless, luxurious experiences for your clients.
2025-09-3006 minVelvet Rope PlaybookSelling With The Velvet Touch: How Ivy “The Whisper” Rose Sold More by Saying LessToday’s story is about a real estate agent with a velvet touch—Ivy Rose, better known around the peninsula as The Whisper.She doesn’t push. She doesn’t pitch.And yet… her luxury listings sell faster, easier, and more discreetly than agents with double her marketing budget.What changed? Ivy made a quiet but powerful shift:She stopped selling features… and started selling the feeling.In this episode of The Velvet Rope Playbook, you’ll learn:✅ Why emotional resonance matters more than square footage in the luxury market
2025-09-2906 minVelvet Rope PlaybookThe ShamWow Effect: Turning Hype into High-Ticket SalesWhat do ShamWow and affluent marketing have in common? More than you think. Today, we’re diving into one of the most famous infomercial pitchmen of all time—Vince Offer, the man behind ShamWow—and breaking down how his high-energy, rapid-fire sales tactics contain lessons that can be applied to selling high-ticket services to the wealthy.Infomercials might seem like the opposite of luxury marketing, but when you strip away the theatrics, they reveal timeless persuasion strategies that work just as well in high-end markets. From urgency to exclusivity, today’s episode will show you how to adapt th...
2025-09-2605 minVelvet Rope PlaybookThe Billionaire’s Buy-In: The Perfect Pitch That Closed a FortuneEver heard a pitch so good you couldn’t say no? One that pulled you in, kept you hooked, and by the end, you were practically throwing your credit card at the person? That’s not luck—that’s AIDA in action: Attention, Interest, Desire, and Action.In this episode of The Velvet Rope Playbook Podcast, we break down the art of the perfect pitch through a high-stakes story featuring a luxury real estate agent, a skeptical billionaire, and a single shot at closing the deal of a lifetime. You’ll discover:✅ How to command attention and...
2025-09-2504 minVelvet Rope PlaybookThe Nigerian Prince Hustle: What It Teaches About Selling High-Ticket OffersYou’ve seen the email."Dear Sir or Madam, I am the lawyer for a recently deceased Nigerian prince who has left you a massive fortune. All you need to do is send a small processing fee…"It’s the most infamous scam in internet history—the Nigerian Prince email. It’s been around for decades, and yet, somehow, people still fall for it. But here’s the kicker: as ridiculous as it seems, the psychology behind this scam actually holds valuable lessons for selling high-ticket offers to the affluent.In this episode, we break dow...
2025-09-2206 minVelvet Rope PlaybookEducated Privilege: Lessons from Private Tutors Who Serve the 1%There’s a tutor in Manhattan who only meets clients at The Plaza.Not in the lobby.In a suite—with a tea tray set out, a view of the park, and an assistant who handles introductions.He’s not a professor.He’s not a test-prep guy.He doesn’t advertise.But if you’re in certain circles on the Upper East Side, he’s the first call you make the moment your child misses a mark.His name?Edgar Morland.He’s not jus...
2025-09-1507 minVelvet Rope PlaybookThe Registry Effect: How duPont Sells Dreams Without Saying a WordThere’s a reason the duPont Registry has been on the coffee tables of the wealthy for decades—right next to the Robb Report and a bottle of Dalmore 25.But it’s not just because it shows off Ferraris, Gulfstreams, and waterfront estates.It’s because it knows how to do one thing better than almost anyone:Turn material objects into status validation.No desperate discounts.No big red “SALE” banners.Just presence.A Rolls-Royce, photographed like art.A private jet, framed like a fantasy....
2025-08-1907 minVelvet Rope PlaybookThe Discount Dilemma — Why Charging Less Can Cost You More“If I raise my prices, I’ll lose clients.”“Who am I to charge premium fees?”If you’ve ever had those thoughts—this episode is for you.Today on The Velvet Rope Playbook, we’re diving into The Discount Dilemma through the story of a consultant named Bargain Bobby, a billionaire client known as Full-Price Francesca, and the moment Bobby realized that undercharging wasn’t humble—it was hazardous to his authority.Because here’s the truth:Lower fees don’t attract better clients.They attract more doubt.In this episod...
2025-04-1804 minVelvet Rope PlaybookThe Elevation Effect — How Sable Quinn Sold Aspiration, Not Just ResultsToday’s story is about Sable Quinn, a high-level advisor who was already known for delivering excellent results—solid, proven, professional.But the game changed when she stopped marketing the mechanics of what she did… and started showcasing the transformation her clients experienced by working with her.She stopped selling the service.And started selling the self-image her clients wanted to step into.This shift—what we call The Elevation Effect—turned her from “a great option” to the only option for a more elite tier of clientele.In this episode of The Velv...
2025-04-1705 minVelvet Rope PlaybookThe Legacy Letter Strategy — How Eliza Kent Became More Than an Estate AttorneyToday’s story is about a woman named Eliza Kent, an estate attorney whose clients don’t just see her as legal support.They see her as something more—A steward.A memory keeper.A voice of calm in the moments that matter most.Eliza has a quiet ritual.In a small soundproof room in her office, she records something most advisors never think to offer:Legacy letters.Private audio messages her clients record for their children, grandchildren, and future generations.No pitc...
2025-04-1507 minVelvet Rope PlaybookThe Invisible Handshake: How Ledger Lane Got the Yes Before He AskedBefore the pitch.Before the offer.Before the first “So, what do you do?”…There’s a moment.A vibe.A silent exchange.Today on The Velvet Rope Playbook, we’re exploring what I call The Invisible Handshake—the subtle signals, social calibration, and elegant, non-verbal moves that help high-net-worth clients trust you before a single business card changes hands.If you’ve ever wondered how some professionals just seem to glide into elite rooms and quietly earn the confidence of powerful people, this episode is your blueprint.
2025-04-1405 minVelvet Rope PlaybookThe Mystery Advantage: How Celeste Vale Used Elusiveness to Attract the EliteWhat if the secret to attracting high-net-worth clients wasn’t being everywhere… but being somewhere rare?In today’s episode of The Velvet Rope Playbook, you’ll meet Celeste Vale, a luxury image consultant whose name travels through elite circles like a whispered recommendation. She doesn’t advertise. She doesn’t “build a following.” And yet—she’s booked out six months in advance by clients who insist she’s impossible to replace.We unpack how Celeste turned selectivity into status, and how being rarely seen—but always remembered—can make you magnetic to the affluent.If you’re tire...
2025-04-1205 minVelvet Rope PlaybookThe Long Game Lunch: How Whit Carmichael Turned Low-Pressure Meals into High-Value ReferralsIn today’s episode of The Velvet Rope Playbook, we dive into the story of Whit Carmichael — a sharp, understated strategist who understood something most salespeople never grasp:The most powerful sales moves aren’t made in boardrooms…They happen at well-timed, no-pressure lunches where trust is built and alliances are formed.Whit didn’t chase deals. He created gravity.He didn’t pitch — he dined, he listened, he observed. And by doing so, he positioned himself as the go-to expert for affluent clients without ever having to “sell.”This episode unpacks how timing, tone, and trus...
2025-04-1106 minVelvet Rope PlaybookThe Prestige PartnershipIn a quiet corner of Charleston, there’s a tailor named Miles Carrington III whose name carries weight in rooms where discretion is currency. His shop has no sign. No website. No newsletter. And yet… his client list includes captains of industry, retired senators, and award-winning novelists who only speak his name in hushed admiration.This episode isn’t just about tailoring—it’s about how prestige spreads without being pushed, and why the most iconic brands in the luxury space don’t chase attention… they shape context.We explore how Miles became unforgettable—without ever being visible—a...
2025-04-1005 minVelvet Rope PlaybookMirror, Not Megaphone: How Dray Forrester Stopped Trying to Impress and Started Closing Elite ClientsToday’s story is about Dray Forrester—a sharp, articulate coach with all the credentials, a killer five-step proprietary system, and a polished brand.But despite doing everything right, he kept getting passed over by the clients he really wanted—the ones flying private and living behind gates.What finally changed everything?Dray stopped broadcasting… and started reflecting.🔍 In this episode, you'll learn:The subtle but powerful difference between broadcasting expertise and reflecting the client’s world.Why affluent clients don’t buy based on credentials—they buy based on connection.How Dray...
2025-04-0705 minVelvet Rope PlaybookNick Jones & Soho House – Reinventing the Private Club for the EliteNick Jones didn’t just launch another members-only club—he transformed the concept of exclusivity into a lifestyle empire with Soho House. In this episode, we dive deep into how he created a global brand that resonates with artists, creatives, and the ultra-wealthy alike.🔑 What you'll discover in this episode:How Nick Jones infused soul into the luxury experience—and why that matters more than just status.The psychology behind modern exclusivity and what affluent clients actually want.Why cultural alignment is more important than credentials when appealing to high-net-worth individuals.What service professionals and advisors can learn fr...
2025-04-0605 minVelvet Rope PlaybookThe “Whisper Network” Win: How Nico Renner Became the Name Shared in All the Right ChatsWelcome back to The Velvet Rope Playbook — the podcast for professionals who attract elite clients not by shouting louder… but by becoming the name that gets quietly passed from one power player to another.In today’s episode, we dive into the tale of Nico Renner, a specialist who managed to break into one of the most exclusive, impenetrable communities of high-net-worth individuals—without flashy marketing, cold outreach, or even a single paid ad.It all started with a name-drop in a private WhatsApp group, and what followed was a cascade of referrals, elite opportunities, and access t...
2025-04-0506 minVelvet Rope PlaybookThe Zen of Zero HeadachesMost professionals think success means grinding harder, handling more clients, and “hustling” their way to the top. But the truth?The real win isn’t more work—it’s better work.In today’s episode, I’m telling you the story of Olivia “Blueprint” Bennett—a brilliant, top-tier architect who thought she had it all figured out… until she crossed paths with a notoriously selective billionaire named Maestro Max.What started as just another high-paying client turned into a lesson Olivia would never forget: working with the ultra-wealthy isn’t just about the paycheck—it’s about protecti...
2025-04-0405 minVelvet Rope PlaybookThe Wealth Architect: How Marc Spilker Became the Power Broker of BillionairesToday, we’re stepping into the world of private wealth management, where fortunes aren’t just grown—they’re protected, expanded, and passed down for generations.And in this world, Marc Spilker isn’t just a financial expert. He’s a wealth architect—a power broker operating at the highest levels of finance. From managing billions to advising ultra-high-net-worth individuals, Spilker helps the affluent not just preserve their wealth, but wield it as a tool of influence, legacy, and impact.In this episode, you’ll discover:The behind-the-scenes world of elite wealth advisorsHow private wealth strategy differs...
2025-03-3107 minVelvet Rope PlaybookAffluent Attention Spans: How Beau Langley Learned to Say Less — and Get MoreIn this episode, we dive into a counterintuitive truth about marketing to the wealthy: less is often more. You’ll discover why long-winded pitches, cluttered websites, and wordy proposals fall flat with high-net-worth individuals—and how the true pros master the art of saying more with less. We unpack the psychology behind affluent attention spans, explore the elegance of restraint, and share real-world examples of how clarity, brevity, and focus can instantly elevate your positioning. If you’ve ever felt like you had to "say it all" to prove your value, this episode will show you a smarter, more compel...
2025-03-3005 minVelvet Rope PlaybookWhy the Ultra-Wealthy Want You to Say NoIn this episode of The Velvet Rope Playbook, we unpack the psychology behind exclusivity—and why the ultra-wealthy are magnetically drawn to people who say no more than they say yes. You’ll discover:Why access is more powerful than informationHow turning down business can attract better businessThe subtle social codes that separate the “invited” from the outsidersWhat elite clients are really testing when they offer you an opportunityThe silent power of constraint in high-status brandingIf you're trying to land affluent clients by being overly available, overly accommodating, or overly eager… you're likely doing the exact opposit...
2025-03-2908 minVelvet Rope PlaybookThe Third-Person Pitch: How Julian Penn Closed a Dream Client Without Saying a Word About HimselfWhat if your best pitch didn’t include you at all?In this episode of The Velvet Rope Playbook, we break down the masterful move made by Julian Penn—an elite consultant who landed a dream client without ever talking about his background, credentials, or experience. Instead, he let someone else do the talking. The result? Instant credibility, trust, and a signed deal.You'll discover:The psychology behind the "third-person pitch" and why it works so well with affluent clientsHow to engineer moments where others sell you without you saying a wordWhy silence and positioni...
2025-03-2805 minVelvet Rope PlaybookProximity: The Secret Weapon for Attracting Wealthy ClientsToday, we’re talking about something that can make or break your ability to attract wealthy clients—proximity.Success isn’t just about talent or strategy. It’s about who you surround yourself with. When you place yourself in environments of affluence, your mindset changes. You begin to adopt new standards, behaviors, and expectations that align with success.In this episode, you'll meet Loyal Louie, someone who had ambition but no access—until he crossed paths with Regal Remy, a man who didn’t just show Louie a new world... he invited him into it.This stor...
2025-03-2708 minVelvet Rope PlaybookThe Diva MythYou ever hear someone say, "I don’t want to deal with wealthy clients—they’re too demanding?" Maybe you’ve even thought it yourself. There’s this belief that working with affluent clients means endless hand-holding, unreasonable expectations, and stress levels that require a full-time therapist.But today, I’ve got a story for you about a consultant named High-Maintenance Hank, a billionaire called Chill Bill, and the moment Hank realized that the real stress isn’t working with the wealthy—it’s working with the wrong clients.Key Takeaways:✅ The myth that wealthy clients are...
2025-03-2504 minVelvet Rope PlaybookThe Rich Jerk: The Sales Funnel That Made Millions and Then VanishedYou’ve probably seen these ads before—someone standing in front of a mansion, flashing stacks of cash, or maybe leaning against a Lamborghini, smirking at the camera. It’s a marketing formula we take for granted now, but in the early 2000s, one guy took it to an extreme—and it worked.That guy? The Rich Jerk.In this episode, we unpack the outrageous rise of The Rich Jerk, the shocking success of his over-the-top marketing strategy, and why it resonated so deeply with audiences chasing wealth and status. More importantly, we’ll explore how his app...
2025-03-2205 minVelvet Rope PlaybookThe $500,000 LessonMost professionals think making more money means getting more clients. But what if the real path to wealth isn’t about adding more clients—it’s about working with the right ones at the right price?In this episode, you’ll hear the story of Jason, a financial advisor who thought he was winning the game of success—until he met billionaire Victor Langston. Jason thought his business was thriving, but Victor’s $500,000 lesson showed him why he was playing the wrong game entirely. This isn’t just about money—it’s about positioning, value, and understanding the psychology of...
2025-03-2104 minVelvet Rope PlaybookThe Authority Gap: From Low-Key to High-Status: How to Be Seen as the BestThere’s a difference between being good at what you do… and being perceived as the best. Affluent clients don’t just look for skill—they look for status. In this episode, we dive into the story of Low-Key Lou, a talented real estate consultant whose low-key image was holding him back from attracting high-end clients. Learn how Lou transformed his positioning and elevated his status to command the attention (and business) of the affluent.🔑 Key Takeaways:✔️ Perception vs. Reality – Being good isn’t enough; you have to shape how others see you.✔️ Why Status Matters – Afflue...
2025-03-2003 minVelvet Rope PlaybookThe Gospel of Tom Ford: How a Designer Became a Luxury IconWhat does it take to build a luxury empire? Is it the product? The price? The exclusivity?Or is it… you?Few people in fashion—or any industry—understood this better than Tom Ford. The man didn’t just create a luxury brand; he became the brand. His name became synonymous with power, seduction, and high-gloss, high-status living.In this episode, we’re unpacking:✅ How Tom Ford positioned his company to appeal to the affluent elite✅ The strategic use of pricing as a tool to increase desirability✅ How Ford transformed...
2025-03-1905 minVelvet Rope PlaybookThe Price Tag Fallacy: Why Wealthy Clients Don’t Buy Based on Price AloneA lot of professionals think wealthy clients make decisions based purely on price, numbers, and credentials. They assume that if they just offer the best rates, the lowest fees, or the most experience, the high-net-worth crowd will come running.But here’s the truth: Wealthy clients don’t buy based on price.They buy based on trust, status, exclusivity, and relationships. The affluent aren’t looking for bargains—they’re looking for confidence, prestige, and the assurance that they’re working with the best.In this episode, we’ll uncover why competing on price is a los...
2025-03-1604 minVelvet Rope PlaybookFROM HOT DOG STANDS TO HIGH-RISES: SELLING PRESTIGE, EXCLUSIVITY & ACCESSToday, we’re diving into a man who didn’t just sell luxury real estate—he embedded himself into the world of the ultra-wealthy.Howard Lorber, Chairman of Douglas Elliman, didn’t just build a real estate empire—he became a gatekeeper to high society. Lorber understood that in the world of luxury real estate, you’re not just selling properties—you’re selling prestige, exclusivity, and access.In this episode, we’ll explore how Lorber positioned himself not as a salesperson, but as a trusted insider. We’ll break down how he used storytelling—not just as a marketin...
2025-03-1507 minVelvet Rope PlaybookThe Art of the Slow Close: Why the Affluent Don’t Buy Like Everyone ElseMost professionals trying to break into the high-net-worth market fail because they’re using the wrong playbook.They’re used to transactional sales—the quick close, the fast pitch, the "let’s wrap this up today" mindset. And that works fine for mass-market sales.But the affluent don’t buy that way.For them, big decisions take time. Trust has to be built, not rushed. If you try to close them like a retail customer, you’ll watch them walk away.In this episode, we’ll explore why the affluent make decisions diff...
2025-03-1404 minVelvet Rope PlaybookStorytelling, Exclusivity, and the Art of Attraction-The Mark Birley SagaTonight, we’re exploring the world of private clubs, exclusivity, and storytelling with a master of all three: Mark Birley, the legendary founder of Annabel’s, Harry’s Bar, and Mark’s Club in London.Mark Birley didn’t just open exclusive clubs—he built entire worlds. He didn’t sell memberships; he sold a story, a feeling, an identity. Birley understood that true exclusivity isn’t about velvet ropes or high prices—it’s about creating an environment where people feel like they belong to a rarefied circle.In this episode, we’ll explore how Mark Birley used s...
2025-03-1306 minVelvet Rope PlaybookThe Imposter's ExitHave you ever walked into a room and immediately felt like you don’t belong—like you’re just waiting for someone to call you out and say, “You’re not supposed to be here”? That’s imposter syndrome, and it’s one of the biggest reasons professionals hold themselves back from working with wealthy clients.In this episode, we unpack why imposter syndrome shows up when you’re trying to break into the luxury market and how it sabotages your confidence and success. You’ll discover how to reframe your mindset, position yourself as the expert, and stop letting dou...
2025-03-1104 minVelvet Rope PlaybookSky-High Sales: How Steve Varsano Turns Private Jets into Power MovesSteve Varsano, the founder of The Jet Business, didn’t just create a company—he built an experience. His office? Not in some generic high-rise, but inside a full-scale replica of a jet cabin on Park Lane in London. Varsano transformed The Jet Business into more than a brokerage—it’s a status symbol, a high-stakes meeting place where billionaires don’t just buy planes… they reaffirm their place at the top.In this episode, we explore how Varsano mastered the art of positioning, exclusivity, and storytelling to build the most elite aviation brokerage on the planet. You’ll learn...
2025-03-1008 min
The Macro PerspectiveAffluent Marketing with Mark Satterfield, Ep. 69(0:00) Intro to Mark Satterfield (Executive, Entrepreneur, Author, Business Coach)
(2:54) How he got his start in Marketing at Pepsi and Kraft
(18:18) Targeting the Affluent Market
(29:12) Getting through the clutter and breaking through to the tribe
(34:15) The importance of sharing yourself and making your offer radically different
(40:25) Connecting with Potential Clients, and remembering: people buy from people.
(52:14) Generally speaking, people equate value with price.
#affluentmarketing #sales #authenticity #sellyourself #AffiliateMarketing
Mentioned on the Pod:
(00:56) Satterfield, Mark “Affluent Marketing Blueprint” https://a.co/d/d1MboxP
________________________
More about Mark:
For the past 30 years, Mark Satterfield has worked with clients in over 2 dozen different industries on ho...
2023-10-191h 04
5 Leadership Questions Podcast on Church Leadership with Todd Adkins and Dan Iten5LQ Episode 516: Mark Satterfield on 5 Steps To Getting Things DoneIn this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Mark Satterfield, the Lead Pastor at the Glade Church in Mount Juliet, Tennessee. They focus on the five steps to getting things done, which include reducing, prioritizing, planning, executing, and measuring tasks. Satterfield also highlights the importance of having a vision framework, utilizing task management and productivity apps, learning from CEOs, reducing clutter, saying no to non-priority tasks, and delegating effectively.
The 5 steps to getting things done are:
Reduce: This step involves evaluating tasks and prioritizing them based on importance...
2023-07-2549 min
Bedtime StoriesBed Time Stories #11 The One Week Marketing Plan - Mark SatterFieldHallo Sobat PR! The One Week Marketing Plan merupakan buku karya Mark SatterField. Buku ini membahas terkait bagaimana cara membuat perencanaan marketing yang baik hanya dalam 1 minggu. Penasaran bagaimana caranya? Yuk dengerin podcastnya~
2021-05-2105 min
The Resilient RecruiterRecruitment Business Growth: Increasing Revenue by 891% During the Pandemic, with Justin Satterfield, Ep #58Like most recruiters, Norwood Staffing’s sales took a nosedive in March 2020. They were coming off a record year, having achieved growth of 504% in 2019. That trend looked set to continue and the business was booming at the beginning of 2020. Suddenly in March, the Coronavirus hit and sales came crashing back down to earth. From averaging 60 recs in Q1, they went to zero jobs in Q2. Yet in spite of a terrible Q2 and Q3, Norwood Staffing bounced back and went on to have a record year with revenue growth of 891%. Listen into my interview with Norw...
2021-03-161h 02
The Embodiment Coaching PodcastEmbodied Mindfulness - with Jill SatterfieldInternational mindfulness and meditation teacher Jill Satterfield joins Allison Lindsay to discuss embodied mindfulness, getting to know yourself from the inside-out, Buddhism, the power of the breath and imagination in healing from pain, mindful movement at Spirit Rock, identifying the boxes in your brain – and exploding them, plus a shared compassion practice. www.jillsatterfield.org
2020-12-291h 06The Resilient RecruiterHow Justin Satterfield Hit $1M Within 2 Years of Starting A Recruitment Agency, Ep #5Starting a recruitment agency is a daunting task - one that my guest on this episode warns is not for everyone. The hard work required and the agony of the ups and downs can only be endured when you are deeply committed to building something worthwhile, can manage your time wisely, and keep your head when you inevitably lose deals you worked hard to cultivate and were counting on. He says it’s simply how the recruiting industry works. But in spite of those kinds of setbacks, Justin Satterfield has built Norwood Staffing Solutions from the ground up...
2020-01-0740 min5 Leadership Questions Podcast on Church Leadership with Todd Adkins and Dan Iten5LQ Episode 281: Mark Satterfield –In this episode of the 5 Leadership Questions podcast, Todd Adkins and Daniel Im are joined by Mark Satterfield, Executive and Teaching Pastor at The Glade Church in Mount Juliet, Tenn. During their conversation, they discuss the following questions:
How did you lead in between pastors?
How do you keep casting vision for your volunteers? And how do you help your staff continue to cast vision for their volunteers?
What are some ways you set up the new pastor for success, or wish you had done?
Should you implement change during the in-between season, or should you keep the status quo?
H...
2018-10-0234 min
ACHR News PodcastNEWSMakers: Mark SatterfieldMark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.
2014-09-1911 min
The Online Learning PodcastBBR074 Monday Book Review The One Week Marketing Plan by Mark Satterfield
I have compiled 50 of the Best Online Courses from my Online Learning Podcast Interviewees and included Links and Discounts to all of them in this Free eBook - I hope you find a Course to help you! Don't forget when the Coupons are Gone, they are Gone!
Yours to Keep -> Download Your Free PDF - "Discounted: 50 of the Best Online Courses" eBook -> Click on This Link to Download Now!
Business Book Review
Every Monday I read you an excerpt (normally the Introduction or first chapter from the reviewed Book - S...
2014-09-0823 min
The Small Business Radio Show#289 Ryan Blair, Jeffrey Krames, Steven Bowman, Mark SatterfieldRyan Blair is a former gang member turned serial entrepreneur, self made millionaire, and CEO & Co-Founder of ViSalus. In March 2013 he became the #1 New York Times Best Selling Author of Nothing To Lose, Everything To Gain, which is now also a documentary. Ryan talks about his Nothing To Lose Mindset as well as the importance of finding a mentor.Jeffrey Krames has spent more than three decades in the world of publishing as editor, publisher, literary agent, and author. During this time, Krames has personally authored---or edited---more than 400 books, including his most recent book Leading with Humility about Pope Fran...
2014-09-0253 min