Shows
The Frontier Leader Show – AI Strategy, Leadership & Decision-Making for Senior LeadersThe ROI of a Lightbulb: Rethinking AI and Leadership, with Mark SchaeferStrip the humanity out of your business to cut costs and you don't get a leaner company. You get a worse one. Mark Schaefer, marketing futurist, author of 12 books and the man behind the blog GROW, joins Martin Wheatley to talk about the part of the AI conversation almost nobody is having: not how we use AI, but how our customers are starting to. We get into:✳️ Why protecting your brand's DNA matters more as AI spreads, and how "humanity as a luxury" could become a genuine point of differ...
2026-06-0841 min
The Frontier Leader Show – AI Strategy, Leadership & Decision-Making for Senior LeadersThe ROI of a Lightbulb: Rethinking AI and Leadership, with Mark SchaeferStrip the humanity out of your business to cut costs and you don't get a leaner company. You get a worse one. Mark Schaefer, marketing futurist, author of 12 books and the man behind the blog GROW, joins Martin Wheatley to talk about the part of the AI conversation almost nobody is having: not how we use AI, but how our customers are starting to. We get into:✳️ Why protecting your brand's DNA matters more as AI spreads, and how "humanity as a luxury" could become a genuine point of differ...
2026-06-0841 min
Web3 CMO StoriesWe’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19Send us Fan MailAI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person, you are increasingly persuading the system that advises them.We explore what that means in practice, including the “diaper business” idea: you still serve the end user, but the decisi...
2026-04-2323 min
Real Personal Branding Podcast | Personal Branding, Visibility, Marketing & Business Growth for Entrepreneurs, Keynote Speakers, Authors, Coaches, Consultants & Small Business Owners – Build Your Audience, Become the Go-To Expert & Grow Your BusinessThe Future of Being Known with Mark SchaeferIn this episode of the REAL Personal Branding podcast, Lauren welcomes back globally recognized author, futurist, and marketing strategist Mark Schaefer to talk about his groundbreaking new book, Audacious: How Humans Win in an AI Marketing World. Lauren and Mark explore how creators, business owners, and professionals can thrive in a time when artificial intelligence is reshaping marketing and visibility. Mark shares why you can't outsmart AI. You have to out-human it. He also explains how leaning into authenticity, creativity, and community can make your personal brand stand out. Mark outlines the three pillars that set humans...
2026-02-0454 min
The Good Question PodcastOut-Human the Machines: Mark Schaefer on Creativity, Courage, and Marketing in the AI EraAs artificial intelligence reshapes business, content, and creativity, one big question remains: what can humans do that machines never will? In this episode, we sit down with Mark W. Schaefer — marketing futurist, bestselling author, and Executive Director of Schaefer Marketing Solutions — to discuss his powerful new book, Audacious: How Humans Win in an AI Marketing World. Mark argues that the future won't belong to the people who try to outsmart AI — it will belong to those bold enough to out-human it. Through case studies, interviews, and more than 100 actionable insights, Audacious becomes both a roadmap and a rallyi...
2026-01-2836 min
Thinking With Mitch JoelAI And The Future Of Marketing With Mark Schaefer - TWMJ #1016Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. Mark Schaefer is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at Rutgers University. Mark's latest book, How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter...
2025-12-281h 06
Partnering Leadership426 [BEST OF] Mark Schaefer on How Humans Win in an AI Marketing WorldIn this compelling episode of the Partnering Leadership podcast, Mark Schaefer returns to share fresh, provocative insights from his latest book, Audacious: How Humans Win in an AI Marketing World. A globally respected marketing strategist, bestselling author, and deep observer of technological change, Schaefer brings sharp clarity to a pressing leadership question: what does it take to stay relevant when artificial intelligence makes intelligence itself abundant?Rather than offering a simplistic take on AI, Schaefer challenges leaders to confront a more nuanced truth: AI doesn’t just change how we work—it redefines where we create value. In a...
2025-12-2351 min
The Trending CommunicatorHow AI Changes Your Customers and Why You Must Change Too - with Mark SchaeferYour customers are changing because of AI. But so are you—whether you realize it or not.
Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype.
Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They confront the choice everyone faces: use AI to augment your thinking, or delegate so mu...
2025-10-3146 min
Finding Genius PodcastThe Human Advantage: Mark Schaefer On Creativity In The Age Of AIIn this episode, Mark W. Schaefer, Executive Director of Schaefer Marketing Solutions and a respected marketing futurist, joins us to discuss his new book, Audacious: How Humans Win in an AI Marketing World. As AI continues to transform business and creativity, Mark makes a bold claim: the future belongs not to those who outsmart machines, but to those who out-human them. Audacious is his call to arms for marketers, creators, and leaders eager to start a new era of imagination and courage in the face of automation. Drawing from case studies, interviews, and more than 100...
2025-10-3037 min
Hear Literature Come Alive Beautifully Through Dynamic Audiobook Storytelling and Expressive NarrationHow AI Changes Your Customers Audiobook by Mark SchaeferListen to full audiobook for free :https://audiobookzap.com/freeTitle: How AI Changes Your CustomersSubtitle: The Marketing Guide to Humanity's Next ChapterCategories: Business, Business Development, Career, CommerceAuthor: Mark SchaeferNarrator: Mark SchaeferPublisher: Schaefer Marketing SolutionsRelease date: 09-19-2025Language: EnglishSummary:The greatest disruption in the history of marketing isn’t coming for your job.
It’s coming for your customer.
Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trus...
2025-09-2000 min
Insight Out : Big Ideas, DecodedWhat Happens When You Take a Risk with Your Brand? - Mark SchaeferWhat if the key to standing out in a noisy world isn’t about shouting louder or spending more money? What if it’s about embracing the crazy?
In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help...
2025-09-1955 min
OTSS PodcastMark Schaefer, Author and Executive Director of Schaefer Marketing SolutionsMark Schaefer’s first experiences with marketing and sales were selling flower seeds, Christmas cards and whatever else he could when he was 10 years old. Growing up in a blue-collar family in a small town, it was the only way he could make money for new clothes. From those humble beginnings, Schaefer worked in global sales, PR and marketing positions after studying journalism in college.Eventually, he set out on his own to start Schaefer Marketing Solutions, with clients ranging from small startups to global brands like Adidas, Johnson & Johnson and Pfizer. Schaefer also created the well-read ma...
2025-07-3141 min
Learn Speak TeachStop Being BORING: Beat AI, Kill Boring, Share Boldly w/ Mark Schaefer (LST #125)Learn Speak Teach Episode #125 with Mark Schaefer.Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their...
2025-07-2852 min
Real Business Connections - Self-Discovery For EntrepreneursStop Being BORING: Beat AI, Kill Boring, Share Boldly w/ Mark Schaefer (LST #125)Learn Speak Teach Episode #125 with Mark Schaefer.Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their...
2025-07-2852 min
Partnering Leadership387 You Can’t Outsmart AI—But You Can Out-Human It: How Humans Win in an AI Marketing World with Mark SchaeferIn this compelling episode of the Partnering Leadership podcast, Mark Schaefer returns to share fresh, provocative insights from his latest book, Audacious: How Humans Win in an AI Marketing World. A globally respected marketing strategist, bestselling author, and deep observer of technological change, Schaefer brings sharp clarity to a pressing leadership question: what does it take to stay relevant when artificial intelligence makes intelligence itself abundant?Rather than offering a simplistic take on AI, Schaefer challenges leaders to confront a more nuanced truth: AI doesn’t ju...
2025-05-1351 min
BrainfluenceAudacious with Mark Schaefer: How Humans Win in an AI WorldBrainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be "audacious" in a world often dominated by the dull and predictable. From tangible exam...
2025-05-0332 min
Partnering Leadership380 Thursday Refresh: Mark Schaefer on Why Community is the Last Great Marketing Strategy in the Age of AIIn this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer's latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy.During the discussion, Mark Schaefer shares valuable insights on personal branding, courageous leadership, and the power of humility. Emphasizing the significance of community in marketing, he explores how organizations can successfully build and nurture thriving communities. Mark also discusses the shift from traditional advertising to social media and how creating a sense of community among audiences leads...
2025-04-0356 min
AI in Marketing: UnpackedThe You-niverse: How to Stay Human in an AI Marketing World with Mark SchaeferHave you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled...
2025-03-2943 min
The AI Hat PodcastThe You-niverse: How to Stay Human in an AI Marketing World with Mark SchaeferHave you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants?The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our...
2025-03-2945 min
The Zee Marketing PodcastCreating Community Around Your Brand with Mark SchaeferMark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, W...
2025-03-2547 min
Insight Out : Big Ideas, DecodedThe Power of Audacious Marketing with Mark SchaeferWhat if the key to standing out in a noisy world isn’t about shouting louder or spending more money? What if it’s about embracing the crazy?In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can’t help...
2025-03-2155 min
Your Truth Shared#105 The Untapped Marketing Strategy that AI Can’t Replicate with Mark SchaeferHave we lost our humanness and become lazy when it comes to Marketing?
“In a world where AI is more than competent, if you are merely competent, you're in trouble. We must rise above the bots. The most human company wins” – Mark Schaefer
In this episode we welcome back Marketing visionary Mark Schaefer. Mark joins us to unveil insights from his latest book, "Audacious: How Humans Win in an AI Marketing World" exploring the coexistence of humanity and technology in marketing.
Mark suggests that most marketing has lost it’s human touch an...
2025-02-2646 min
Gurus & Game Changers: Real Solutions for Life's Biggest ChallengesThe $50M Hardware Queen: 13 Stores Built & Sold on Second Chances | Ep 058Send us a text➡️ In this powerful episode, we sit down with Gina Schaefer, the visionary founder who built and democratized a $50 million Ace Hardware empire. From her unconventional start in Washington DC's recovering neighborhoods to her groundbreaking decision to sell to her employees through an ESOP (Employee Stock Ownership Program), Gina shares how hiring individuals in recovery and returning citizens created an unstoppable business model. Her journey from corporate burnout to "Recovery Hardware" showcases how conscious capitalism can transform both bottom lines and lives.➡️ Chapters00:00 - 02:09 | Opening Reflections & Introduction02:09 - 04:20 | The Birth of an Ur...
2024-12-0340 min
Real Talk With GrowGettersAsk Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)Real Talk with GrowGetters Episode #10 with Mark Schaefer.Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy.In t...
2024-11-1858 min
Real Business Connections - Self-Discovery For EntrepreneursAsk Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)Real Talk with GrowGetters Episode #10 with Mark Schaefer.Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy.In t...
2024-11-1859 min
The Trending CommunicatorSpectacular Communications Requires Audacious Communicators - with Mark SchaeferAll of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious. In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts his money...
2024-08-231h 10
AI for UEp. 1: Starting Deep with Mark SchaeferIn this conversation with Mark Schaefer, we dive deep into higher education marketing, enrollment, and alumni relations and explore how AI can help us connect more effectively with all of our audiences.Episode prompt: You are a content marketing expert with a deep understanding of target audiences and personas.I'm going to ask you to create an ideal persona for [target audience] for [url]Use the information at these links [URLs about that persona, about page on target site, strategic priorities content] and from the attached files [any low-risk data that can be...
2024-08-1531 min
Insight Out : Big Ideas, DecodedWhy Community is the Heart of Your Brand - Mark SchaeferAre you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week, Mark Schaefer is back to Insight Out to share insights on how to build meaningful relationships with customers and how this can lead to success. As a young boy feeling isolated and alone at a new school, Mark found his place in the community by trying out for the school play, which boosted his confidence and personality. Through his research and experiences, Mark discovered that mental health is a significant megatrend globally, and communities can...
2024-07-0654 min
Insight Out : Big Ideas, DecodedBuilding Your Reputation as an Authority with Mark SchaeferCheck out this week's episode of Insight Out with my guest Mark Schaefer! One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer. Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: · Social Media Explained· Return On Influence· ...
2024-06-1456 min
The Marketing Book Podcast488 Social Media Explained 3.0 by Mark SchaeferSocial Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style. Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." ...
2024-05-171h 22
On the Brink with Andi SimonMark Schaefer: The Customer is Changing. How Can We Build a Community Through Marketing?"Belonging to the Brand" sets forth Mark Schaefer's thinking about Innovative Marketing and Community Building. Let me introduce you to Mark Schaefer, who needs no introduction. With a career spanning decades, Mark has been a trailblazer, a thought leader, and a guide through the ever-shifting terrain of marketing and branding. From the dawn of social media to the rise of influencer marketing, Mark has not only witnessed these seismic shifts but has also been at the forefront, deciphering trends, and charting courses for success. But what sets Mark apart isn't just his keen insight into what's happening now—it's his un...
2024-05-0635 minOn the Brink with Andi SimonMark Schaefer: The Customer is Changing. How Can We Build a Community Through Marketing?"Belonging to the Brand" sets forth Mark Schaefer's thinking about Innovative Marketing and Community Building. Let me introduce you to Mark Schaefer, who needs no introduction. With a career spanning decades, Mark has been a trailblazer, a thought leader, and a guide through the ever-shifting terrain of marketing and branding. From the dawn of social media to the rise of influencer marketing, Mark has not only witnessed these seismic shifts but has also been at the forefront, deciphering trends, and charting courses for success. But what sets Mark apart isn't just his keen insight into what's happening now—it's his un...
2024-05-0635 min
Audiobooks Inspire Listeners Seeking Flexible Entertainment and Unforgettable Storytelling Experiences WorldwideSocial Media Explained (Third Edition) Audiobook by Mark SchaeferListen to full audiobook for free :https://audiobookzap.com/freeTitle: Social Media Explained (Third Edition)Subtitle: Marketing Success in the AI EraCategories: Business, Business Development, Commerce, EntrepreneurshipAuthor: Mark SchaeferNarrator: Mark SchaeferPublisher: Schaefer Marketing SolutionsRelease date: 04-03-2024Language: EnglishSummary:In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the...
2024-04-0300 min
Unlock A Riveting Full Audiobook On Your Commute.Social Media Explained (Third Edition) by Mark SchaeferPlease visithttps://thebookvoice.com/podcasts/2/audible/93818to listen full audiobooks.
Title: Social Media Explained (Third Edition)
Author: Mark Schaefer
Narrator: Mark Schaefer
Format: mp3
Length: 3 hrs and 56 mins
Release date: 04-03-24
Ratings: 4 out of 5 stars, 1 rating
Genres: Entrepreneurship
Publisher's Summary:
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
2024-04-033h 56
Real Business Connections - Self-Discovery For EntrepreneursMark Schaefer || Belonging to the Brand: Why Community is the Last Great Marketing Strategy (Rebroadcast)Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing.Full show notes at: https://realbusinessconnections.com/episode/markschaefer/ Watch the full episode at: https://youtu.be/I_G3_sxVP30Tune in for valuable insights!During this episode, you will learn about:[00:50] Introduction to the episode[03:08] Introducing our guest; Mark Schaefer[06:35] How Mark started creating community-based content[09:22] 4 things you should do to become...
2024-01-1558 min
Insight Out : Big Ideas, DecodedWhy Community is Your Brand's Lifeline with Mark SchaeferAre you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world...
2023-11-1754 min
Digital Marketing MasterclassUnlocking the Cumulative Advantage with Author Mark SchaeferIn 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum.
Mark Schaefer's Books:
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/B08WH2FDZX/ref=sr_1_5?crid=3VEJ3UTH2FPCA&keywords=Mark+Schaefer+book&qid=1660933114&sprefix=mark+schaefer+book%2Caps%2C740&sr=8-5
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
https://www...
2023-11-1445 min
Rooted in RetailEvolve Replay: “The Most Human Brand Wins” with Mark SchaeferIt’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today’s business landscape.It’s time to look at your customers as more than just the people buying your product; they are the heroes and the marketers. Mark shares that ⅔ of marketing actually occurs without the business owner but instead through customers via social media, influencers, testimonials, reviews, and word of mouth. The...
2023-09-101h 18
Humans + AIMark Schaefer on book writing processes, the right questions, community value, and the courage to experiment (AC Ep7)“You can't be an expert. But you need to know enough to survive, to lead, and you need to have the courage to keep experimenting.”
– Mark Schaefer
About Mark Schaefer
Mark is a globally recognized keynote speaker, educator, business consultant, and bestselling author of 10 books, most recently "Belonging to the Brand". His blog {grow} is one of the top marketing blogs in the world. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is faculty for the graduate studies program at Rutgers University.
Website: businessesgrow.comLinked...
2023-08-2300 min
TheInquisitor PodcastMaster the Art of Future-Proof Marketing with Mark Schaefer: Unleash Your Supercharged Success!Mark Schaefer, marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," "Cumulative Advantage" and his latest book, "Belonging to the Brand." We discuss community, how to build it, how to get out of the way, the temptations to avoid if you want your community to flourish.
🔥 Are you ready to revolutionise your marketing game and soar above your competitors?
💡 Uncover the power of personal branding as Mark shares the untold secrets to crafting an unshakable reputation that opens doors and boosts your career like never before.
💪 Embrace the disruptive potential...
2023-07-311h 06
Partnering Leadership271 Why Community is the Last Great Marketing Strategy in the Age of AI with Mark Schaefer| Partnering Leadership Global Thought LeaderIn this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer's latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy.During the discussion, Mark Schaefer shares valuable insights on personal branding, courageous leadership, and the power of humility. Emphasizing the significance of community in marketing, he explores how organizations can successfully build and nurture thriving communities. Mark also discusses the shift from traditional advertising to social media and how creating a sense of community among audiences leads...
2023-07-2557 min
The Marketing Book Podcast443 The Most Amazing Marketing Book Ever by Mark Schaefer & FriendsThe Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're...
2023-07-071h 11
Portable Storytelling Inspiring Listeners Through Every Chapter Experienced DailyThe Most Amazing Marketing Book Ever Audiobook by Mark SchaeferListen to full audiobook for free :https://audiobookzap.com/freeTitle: The Most Amazing Marketing Book EverSubtitle: More than 350 Inspiring Ideas!Categories: Business Communication, Career, Commerce, MarketingAuthor: Mark SchaeferNarrator: Mark Schaefer and FriendsPublisher: Schaefer Marketing SolutionsRelease date: 06-07-2023Language: EnglishSummary:Best-selling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth...
2023-06-0700 min
Groundswell Origins PodcastMark Schaefer | The Next Strategy for Brands is CommunityWelcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle in! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across ind...
2023-05-0456 min
The Shaun Tabatt Show877: Mark Schaefer - Find Out Why Community is the Last Great Marketing StrategyJoin bestselling author and futurist Mark Schaefer on The Shaun Tabatt Show as he discusses his latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Schaefer reveals why community is a vastly overlooked marketing opportunity and how brand communities are the future of marketing strategy, thanks to the convergence of social media, content marketing, and community. He offers practical steps to create your own brand community and a solution to the challenge of measuring ROI of community. Schaefer also explains how a community strategy disrupts traditional marketing management and reveals the unexpected psychological connection...
2023-04-2733 min
The Global DiscussionThe Global Discussion - Mark SchaeferMark Schaefer is a name that is well-known in the business and marketing world. He is a globally recognized keynote speaker, educator, business consultant, and author with significant experience in global sales, PR, and marketing. His blog is one of the top marketing blogs in the world, and his consulting services as Executive Director of Schaefer Marketing Solutions are highly sought-after.
Mark has advanced marketing and organizational development degrees and holds seven patents. He is also a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker, a world-renowned...
2023-04-1729 min
VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social mediaMark Schaefer: How Can Community Help Solve Your Marketing Problems? 🤔💡In today's fast-paced, ever-changing marketing landscape, it's becoming increasingly difficult for marketers to stay relevant and create authentic engagement. That's why this conversation between author, speaker, educator, Mark Schaefer ( https://businessesgrow.com/ ) and Video Mojo host Jon Leland ( https://www.combridges.com/ ) is so important. 💪
In this episode of Video Mojo, Jon interviews Mark Schaefer about his latest book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." 📘🚀
They discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, "Culture eats strategy for break...
2023-04-1128 min
Learn Speak TeachLST #61: Mark Schaefer || Belonging to the Brand: Why Community is the Last Great Marketing StrategyJoin us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing.
Full show notes at: https://realbusinessconnections.com/episode/markschaefer/
Watch the full episode at: https://youtu.be/I_G3_sxVP30
Tune in for valuable insights!
During this episode, you will learn about:
[00:50] Introduction to the episode
[03:08] Introducing our guest; Mark Schaefer
[06:35] How Mark started creating community-based content
[09:22] 4 things you should do to become known in the digital age
[12:31] The difference between an audience and a group of social media followers
[17:11] A case study of the 4 things you should do...
2023-04-0558 min
Real Business Connections - Self-Discovery For EntrepreneursMark Schaefer || Belonging to the Brand: Why Community is the Last Great Marketing Strategy (LST #61)Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing.
Full show notes at: https://realbusinessconnections.com/episode/markschaefer/
Watch the full episode at: https://youtu.be/I_G3_sxVP30
Tune in for valuable insights!
During this episode, you will learn about:
[00:50] Introduction to the episode
[03:08] Introducing our guest; Mark Schaefer
[06:35] How Mark started creating community-based content
[09:22] 4 things you should do to become known in the digital age
[12:31] The difference between an audience and a group of social media followers
[17:11] A case study of the 4 things you should...
2023-04-0558 min
The Art of Social MediaPart 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer on LinkedInMark Schaefer on TwitterMark Schaefer on FacebookMark Schaefer on InstagramMark Schaefer on YouTubeEpisode Resources:Mark Schaefer’s BooksThe Marketing Companion PodcastSchaefer Marketing Solutions on LinkedInRutgers University WebsiteHARBOUR.SPACE WebsiteMark Schaefer’s WebsiteSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand...
2023-03-2919 minThe Art of Social MediaPart 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer on LinkedInMark Schaefer on TwitterMark Schaefer on FacebookMark Schaefer on InstagramMark Schaefer on YouTubeEpisode Resources:Mark Schaefer’s BooksThe Marketing Companion PodcastSchaefer Marketing Solutions on LinkedInRutgers University WebsiteHARBOUR.SPACE WebsiteMark Schaefer’s WebsiteSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand...
2023-03-2919 min
The Art of Social MediaPart 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer on LinkedInMark Schaefer on TwitterMark Schaefer on FacebookMark Schaefer on InstagramMark Schaefer on YouTubeEpisode Resources:Mark Schaefer’s BooksThe Marketing Companion PodcastSchaefer Marketing Solutions on LinkedInRutgers University WebsiteHARBOUR.SPACE WebsiteMark Schaefer’s WebsiteSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand...
2023-03-2222 minThe Art of Social MediaPart 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer on LinkedInMark Schaefer on TwitterMark Schaefer on FacebookMark Schaefer on InstagramMark Schaefer on YouTubeEpisode Resources:Mark Schaefer’s BooksThe Marketing Companion PodcastSchaefer Marketing Solutions on LinkedInRutgers University WebsiteHARBOUR.SPACE WebsiteMark Schaefer’s WebsiteSubscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand...
2023-03-2222 min
The Remarkable Project063: Community as the Last Great Marketing Strategy with Mark SchaeferIn this episode of The Remarkable Project Jay speaks with keynote speaker, futurist, educator and author Mark Schaefer, about why personal trust is more critical in community building than ever, how the pandemic highlighted customers’ need to belong, and the importance of preserving community cultureMark W. Schaefer is a globally-recognised keynote speaker, educator, business consultant, futurist, and author who writes for {grow} – one of the world’s top marketing blogs. Mark has worked in global sales, PR, and marketing positions for more than 30 years, and now provides consulting services as Execut...
2023-03-0749 minThe Remarkable Project063: Community as the Last Great Marketing Strategy with Mark SchaeferIn this episode of The Remarkable Project Jay speaks with keynote speaker, futurist, educator and author Mark Schaefer, about why personal trust is more critical in community building than ever, how the pandemic highlighted customers’ need to belong, and the importance of preserving community cultureMark W. Schaefer is a globally-recognised keynote speaker, educator, business consultant, futurist, and author who writes for {grow} – one of the world’s top marketing blogs. Mark has worked in global sales, PR, and marketing positions for more than 30 years, and now provides consulting services as Execut...
2023-03-0749 min
EARN THE RIGHT with Trevor Young253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under...
2023-03-0148 min
Insight Out : Big Ideas, DecodedHow to Leverage the Power of Community with Mark SchaeferAre you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world...
2023-02-0354 min
The Marketing Book Podcast419 Belonging to the Brand by Mark SchaeferBelonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, technological, and societal trends favor a new community strategy A new view of the ROI of community H...
2023-01-201h 10
Big Ideas WelcomeBelonging to the Brand with Mark SchaeferMark Schaefer is the first guest of 2023 on the Big Ideas Welcome podcast! Mark is a best-selling author whose 10th book, Belonging to the Brand, has just hit shelves. Beyond writing, Mark is a globally recognized keynote speaker, educator, and business consultant, who has taken the stage at some of the largest industry and corporate conferences, including SXSW, Dell World, the American Bar Association Annual Conference, and many others. In this episode, Chris and Mark discuss:...
2023-01-1743 min
Late Starters ClubStart Writing in Midlife an Interview with Mark SchaeferIf you think it's too late to start a blog or write books, then you need to listen to today's episode. I interview Mark Schaefer, who hadn't written a single blog post until he was 49. Now he has a highly acclaimed award-winning marketing blog. He hadn't written a book until he was 52, and now he's just coming out with his 10th book. Many of them have been amazing award-winning bestsellers, translated into lots of different languages. His newest book "Belonging to the Brand" is being released very shortly! We'll dive into how he stays relevant...
2023-01-1631 min
The Thrifty Marketer PodcastArtificial Intelligence and Marketing with Mark SchaeferIn the latest episode of The Thrifty Marketer Podcast, Vivek sits down with renowned marketing expert Mark Schaefer to discuss the intersection of artificial intelligence and marketing. Mark shares his insights on how AI is changing the way businesses approach marketing and the opportunities it presents for marketers. He also shares practical tips on how marketers can get started with AI and how to use it effectively in their campaigns. Whether you're a seasoned pro or new to the world of marketing, this episode is a must-listen for anyone looking to stay ahead of the curve...
2022-12-2454 min
Looking OutsideLooking Outside Influence: Mark Schaefer, Executive Director Schaefer Marketing SolutionsIn Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands.Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it’s not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view’.Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and th...
2022-08-3036 min
Insight Out : Big Ideas, DecodedHow to Become Known as an Authority - Mark SchaeferCheck out this week's episode of Insight Out with my guest Mark Schaefer! One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer. Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: · Social Media Explained· Return On Influence· ...
2022-08-0556 min
The Art of Social MediaPart 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer's LinkedInMark Schaefer's TwitterMark Schaefer's YoutubeEpisode resources:Schaefer Marketing Solutions WebsiteMark Schaefer's BooksIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests...
2022-06-0816 minThe Art of Social MediaPart 2: Building Community as the Future of Marketing with Mark Schaefer, Executive Director at Schaefer Marketing SolutionsTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer's LinkedInMark Schaefer's TwitterMark Schaefer's YoutubeEpisode resources:Schaefer Marketing Solutions WebsiteMark Schaefer's BooksIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over at: fame.soPrevious guests...
2022-06-0816 min
The Art of Social MediaPart 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutionshttps://open.spotify.com/episode/7kwJPYh8RQIPHSemZJi9inTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer's LinkedInMark Schaefer's TwitterMark Schaefer's YoutubeEpisode resources:Schaefer Marketing Solutions WebsiteMark Schaefer's BooksIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over...
2022-05-2720 minThe Art of Social MediaPart 1: Content Marketing, Influencer Marketing, and the Evolution of Content Consumption with Mark Schaefer, Executive Director at Schaefer Marketing Solutionshttps://open.spotify.com/episode/7kwJPYh8RQIPHSemZJi9inTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Mark Schaefer:Mark Schaefer's LinkedInMark Schaefer's TwitterMark Schaefer's YoutubeEpisode resources:Schaefer Marketing Solutions WebsiteMark Schaefer's BooksIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyRSS FeedThe Art of Social Media is hand crafted by our friends over...
2022-05-2720 min
The Recognized AuthorityHow to Build Your Personal Brand with Mark SchaeferBuilding a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way.
In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way.
They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures o...
2022-03-1442 min
Real Personal Branding Podcast | Personal Branding, Visibility, Marketing & Business Growth for Entrepreneurs, Keynote Speakers, Authors, Coaches, Consultants & Small Business Owners – Build Your Audience, Become the Go-To Expert & Grow Your BusinessMark Schaefer: Exactly How to Build Momentum when Being Great is Not EnoughMark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. He's built incredible momentum for his personal brand over a number of years. The world is noisy and can be overwhelming. How can entrepreneurs be heard and build momentum? Mark Schaefer will tell you where to start when you're trying to find your advantage point and how to have more awareness about how random events in your life contribute to the bigger picture. He's the author of nine bestselling, path-finding books. His blog and podcast, The Marketing Companion, is...
2021-05-2844 min
Speaking Business podcast151 Unstoppable Momentum with Mark SchaeferMy guest is a globally recognised author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organisational development … holds seven patents … and is a faculty member of the graduate studies program at Rutgers University. He is the best-selling author of nine popular books … including the very first book on influence marketing. His blog, GROW, and podcast "The Marketing Companion" are ranked among the top rated publications in the marketing field. All the way fr...
2021-04-2726 min
The Thrifty Marketer PodcastLet's Talk Marketing with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business ConsultantIn this episode of The Thrifty Marketer Podcast, "Let's Talk Marketing" with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in...
2021-04-0446 min
Now to Next with Nick NantonNow to Next with Nick Nanton Feat. Mark SchaeferNick Nanton sits down to talk with Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant.Mark's prolific work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. Mark is the best-selling author of nine books, including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated marketing resources in the field. His new book, Cumulative Advantage, is a pr...
2021-03-0153 min
Insight Out : Big Ideas, DecodedHow to Become Known as an Authority with Mark SchaeferCheck out this week's episode of Insight Out with my guest Mark Schaefer!One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.Mark is a globally-recognized blogger, speaker, and author of seven best-selling books:
Social Media Ex...
2020-12-2856 min
Leadership, the future and teaTalking leadership in marketing with Mark SchaeferLeadership, the future and tea: ✨🎙 Special Guest Mark Schaefer✨🎙. We’re honoured to have Mark join our podcast to discuss a range of topics around leadership, sales and marketing. He brings a wealth of knowledge after decades in leadership and marketing. If you’ve read his books, this is a natural extension of his thought leadership. If you’ve not read his books, now’s the time to get an introduction to them!
Areas covered:
🏆 Peter Drucker
🏆 If you want to be a great leader, it’s about asking the right questions and not knowing all of the ans...
2020-07-1546 min
Recurrent PatternsRecurrent Patterns #4 - Mark Schaefer about marketing. How to stand above the noise"A genius is somebody who can recognize patterns and has endless curiosity."
Globally-recognized keynote speaker, educator, author and business consultant Mark Schaefer, joins Vaclav Vincalek to talk about what sets a company apart in their marketing strategy, and the industry patterns that exist and guide success.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.
Mark's blog {grow} is hailed as one of the top marketing blogs in the world.
Mark...
2020-06-1438 min
Soul Driven Podcast19. INTERVIEW: Mark Schaefer on The Importance of Consistency, Saying No, and Sticking to Your ValuesWelcome back and thank you for joining us for another Soul Driven interview! These interviews are with people from all walks of life who have discovered their true purpose, are living it out every day, and have wisdom to share with us.Today, I’m excited to introduce you to Mark Schaefer who’s well-known within the marketing industry, not only for his astute marketing write-ups and strategies, but for the passion, creativity, and comedy he brings to the table. He’s the brilliant, down-to-earth guy you’d want to grab a cup of coffee with and he’s...
2020-05-2751 min
Torch PodcastThe 4 Branding Tips You Need with Mark Schaefer"Great branding is creating an emotional connection between you and your audience." — Mark Schaefer There is no better time to know how to build a personal brand than now. Branding, marketing, and business strategy expert Mark Schaefer shares the 4 things that all successful personal brands do. As a business consultant and everyone's go-to for marketing advice, Mark has been asked by many entrepreneurs and businesses about the science of becoming known. He embarked on two years of research and today he shares the 4 things that all known people do. He breaks them down for us wi...
2020-05-1356 min
Agile Digital BusinessMark Schaefer interview during coronavirus pandemic | business relevance; shifts in marketing Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins, is my guest on Episode 29 of Agile Digital Business. He provides many valuable insights and examples of how companies can be reacting in the COVID-19 global crisis to remain relevant in the eyes of their customers. 0:12 "We have to think about the context of this moment..." 1:15 Welcome in to Episode 29 from host, Vickie Maris 2:20 A shoutout to Amanda and Jerry for submitting questions for Mark 2:34 Music 2:41 Introduction of Mark W. Schaefer. He is author...
2020-03-2739 min
The Marketing Book Podcast256 LESSONS by Mark SchaeferLESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age. Chapter topics include: How to remain bot-proof The intolerance of hustle Best presentation skills The importance of "belonging" in business Personal branding...
2019-12-061h 01
Voices of CXMark Schaefer - How Brands can Beat the Marketing Rebellion - S4E10Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.
He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.
Mark has authored several books. His most recent, Marketing Rebellion, has quickly become a reference for the marketer of today.
Access the transcript...
2019-10-2134 min
On the Brink with Andi Simon152: Mark Schaefer—Are You Ready For The Marketing Rebellion?Hear how consumers have the power to drive marketing! Are you overwhelmed by the breakneck speed of change in business? Do constantly-shifting consumer trends, unrelenting technology advances and omnipresent digital marketing leave you feeling irrelevant and lost? Fear not. Mark Schaefer can help you stay ahead of the curve. A globally-recognized marketing and social media keynote speaker, business consultant and best-selling author, Mark shows us how hyper-empowered consumers can actually drive business results rather than exist as manipulated pawns. This is priceless advice — don't dare miss it! "The most human company wins" This is the sub-title of Mark's new book, "Ma...
2019-09-1636 minOn the Brink with Andi Simon152: Mark Schaefer—Are You Ready For The Marketing Rebellion?Hear how consumers have the power to drive marketing! Are you overwhelmed by the breakneck speed of change in business? Do constantly-shifting consumer trends, unrelenting technology advances and omnipresent digital marketing leave you feeling irrelevant and lost? Fear not. Mark Schaefer can help you stay ahead of the curve. A globally-recognized marketing and social media keynote speaker, business consultant and best-selling author, Mark shows us how hyper-empowered consumers can actually drive business results rather than exist as manipulated pawns. This is priceless advice — don't dare miss it! "The most human company wins" This is the sub-title of Mark's new book, "Ma...
2019-09-1636 min
The Shaun Tabatt Show264: Mark Schaefer - Marketing Rebellion: The Most Human Company WinsI learned a ton talking with Mark Schaefer about his industry-shifting book Marketing Rebellion. It's the must-read marketing book for 2019 and beyond.
About the Book: Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: How cataclysmic cons...
2019-07-1240 min
The SIGRUN ShowHow to Humanise Your Marketing for Business Success with Mark SchaeferMark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the...
2019-06-2638 min
Law & BusinessLaw & Business – Episode 38: Rev. Mark Schaefer, the Chaplain of American University.Law & Business - Episode 38 - Anthony sits down with the Rev. Mark Schaefer, the Chaplain of American University. Yes, that means that this episode takes a little different path than the usual episode of the "Law & Business" podcast.
Mark talks about his history from practicing law to being a member of the Methodist clergy. Mark also discusses some of his philosophy and how law and religion relate to each other.
Mark's book is The Certainty of Uncertainty: The Way of Inescapable Doubt and Its Virtue, published by Wipf & Stock. The book takes a look at our desire for certainty, explores t...
2019-05-2526 min
The Go-Giver Podcast143 Marketing Rebellion - Mark SchaeferCustomers, Business, Emotions, Relationships, Marketing Summary A marketing rebellion has occurred, and it's still occurring. We'll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today's show. Interview with Mark Schaefer You'll discover: Mark's gift for discovering trends in marketing. The core ideas behind Mark's new book Marketing Rebellion. Why marketing is no longer about changing customers' minds, but is more about coming alongside them and respecting them. A powerful story...
2019-04-1630 min
Mavericks in MotionThe Marketing Rebellion A Mavericks take with Mark SchaeferToday’s Maverick is one of my favorite authors Mark Schaefer. Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers Uni...
2019-03-1300 min
Youpreneur: The Profitable Personal Brand Expert Business!How to Pivot to a Personal Brand Business, with Mark SchaeferWith the new year fast approaching, it’s time to think about how you can pivot your personal brand business in 2019 and beyond. In this ever-changing digital age, you’ve got to do more than just roll with the punches. You’ve got to learn how to adapt and alter your business so that it’s free to develop and grow. One of the best ways to pivot your personal brand business is by putting more of YOU into it. I want to help you achieve this goal, which is why I went back into the archives to resur...
2018-12-2036 min
Podcasts Archives | Pet Sitting Business CoachingEpisode 91: Becoming Known In Your Community With Mark SchaeferTalking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer. So, how do you raise awareness in your community about your business? Mark has the answers and we're ready to listen!
Biggest Takeaways You Don’t Want To Miss:
...
2018-04-1222 min
Bella In Your Business: Pet Sitting and Dog Walking PodcastBecoming Known In Your Community With Mark Schaefer / Ep. 91Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer. So, how do you raise awareness in your community about your business? Mark has the answers and we're ready to listen!
Biggest Takeaways You Don’t Want To Miss:
...
2018-04-1222 minYoupreneur: The Profitable Personal Brand Expert Business!The Power of Personal Brand Pivoting, with Mark SchaeferGrowing as an entrepreneur and staying relevant in today's digital age takes more than just perseverance, it also means making a lot of big decisions on if you should stay the course or adapt to your surroundings.In this episode of YoupreneurFM, author and speaker Mark Schaefer joins the show to talk about how he's kept his personal brand top of mind in the industry, how he's grown as an entrepreneur and why he reinvents himself every five years.Mark and I go into how to stand out in today's world, the importance of purpose...
2017-11-2335 min
Neon Noise PodcastE43: Creating Your Own Opportunities by Becoming Known in Your Industry with Mark SchaeferOne of my favorite quotes of all time is "The harder I work, the luckier I get." This is something I read a long time ago and it stuck with me. I've had the privilege of seeing it come true on several occasions and it just makes sense. My hard work was recognized by others and it presented opportunities such as referrals for more work or invitations to speak in front of peers. Becoming an industry expert is no doubt a fast-track for opening doors. As an expert, you are seen as the go-to person...
2017-09-1300 minThe SIGRUN ShowHow to Become Known in 30 Months or Less with Mark SchaeferMark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business. His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to...
2017-07-2828 min
MIND your Business PodcastMark Schaefer Tells You How To Become Known Through Your Content and Social MediaMark Schaefer Tells You How To Become KnownLast week, we were fortunate to have speaker, educator, marketing expert and best selling author Mark Schaefer on our podcast to discuss his new book called Known. In this book, he explores the concept that you don't have to be famous to be successful on the Internet.You just have to find your audience and be Known. And Mark wants you to know that you can do it…anyone can do it! This week Mark Schaefer returns to the MIND Your Business podcast to discuss more about his new b...
2017-03-1615 min
The Graceful Founder with KellyMark Schaefer | How To Get Known In The Marketplace#22: Once in a while, when we are privileged to meet a mentor, and all we want to do is just sit at his or her feet to listen and learn. Well, today’s episode is one of those moments. If you are in position you can take out your notepad and pen, now it’s the time to do it, if not; then you will need to listen back again.Our guest today is Mark Schaefer.Mark W. Schaefer is an internationally-acclaimed college educator, author, speaker, and strategy consultant. He has given speeches and workshops for...
2016-12-1242 min
The Innovation Engine Podcast86. Growth Through Innovation, with Mark SchaeferOn this week's episode of the podcast, we talk about growth through innovation with Mark Schaefer. Among the topics we cover are the concepts of the Alpha audience - or apostle audience - and why they're important concepts to understand, essential marketing strategies that are vital for any company looking to grow exponentially, and why Mark believes that there truly is a Tao of Twitter.Mark Schaefer joins us on this week's episode to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow...
2015-12-0734 minThe Innovation Engine Podcast86. Growth Through Innovation, with Mark SchaeferOn this week's episode of the podcast, we talk about growth through innovation with Mark Schaefer. Among the topics we cover are the concepts of the Alpha audience - or apostle audience - and why they're important concepts to understand, essential marketing strategies that are vital for any company looking to grow exponentially, and why Mark believes that there truly is a Tao of Twitter.Mark Schaefer joins us on this week's episode to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow...
2015-12-0734 min
Fresh-OilEngaging Mark Schaefer, let’s go deeper…Podcast Episode #002
Mark W. Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} — one of the top marketing blogs of the world.
He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association.
His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, M...
2015-11-081h 04Fresh-OilEngaging Mark Schaefer, let’s go deeper…Podcast Episode #002
Mark W. Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} — one of the top marketing blogs of the world.
He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association.
His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, M...
2015-11-081h 04Mark Schaefer: Cracking the content codeA pleasure to welcome back Mark Schaefer to the show! Mark is a college educator, consultant, speaker, and best-selling author of five books. He joins me today to discuss his latest book, The Content Code: Six Essential Strategies to Ignite your Content, your Marketing, and your Business.
Our guest, Mark Schaefer
Notes from today’s discussion:
1. “This is the marketer’s Book of Hope!”
2. You need to break through the wall of information density.
3. The psychology of sharing, and why sharability matters. And how you do it…
4. Three reas...
2015-04-2224 min