Shows
BizcastersWhich Podcast Hosting Style Should You Use with Brooke SellasLet's Talk About Hosting Strategies for Your Podcast with Brooke Sellas of B Squared MediaWhen looking at ways to launch a podcast for your businesss many people will debate adding in a co-host to their show. So I just knew we needed to talk to Brooke Sellas of B Squared Media.She has been the co-host of several successful shows (including Marketing Companion with Mark Schaefer) and was the solo host for Social Media Examiner’s Marketing Agency Show.I knew I wanted to talk to her about her di...2024-09-1244 min
Imperfect MarketingEpisode 76: Are you telling your prospects what to do? They might not do it just to be contrary.Send us a textToday's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships, so ask yourself this: are you telling your prospects what to do?Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to several books that he mentioned. A lot of this research has revealed—and I think we can all agree—that none of us like to be told what to do. Tha...2023-03-0252 min
The Marketing CompanionThe solution to crappy customer serviceMark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections. 2022-07-1840 minThe Marketing CompanionConversation as marketing strategyMark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misunderstanding the connection between sales and marketing conversations? All this and more in this fascinating episode! 2022-04-2533 minThe Marketing CompanionCivil activism and woke marketingIn this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode2022-01-3152 minThe Marketing CompanionTrue community and the future of marketing"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.2021-11-0853 minThe Marketing CompanionToday's new marketing opportunitiesMark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 2021-08-3037 min
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and EntrepreneursBrooke Sellas: Think Conversations, Not CampaignsToday on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, “Think conversation, not campaign,” which is all about social communication. Brooke Sellas’s passion is social-first customer care, and in this episode, she shares with Lauren’s listeners what this means. They discuss what social listening means, how to proactively solve the n...2021-06-0433 min
The Servant MarketerEpisode 21 - Brooke B. Sellas | Comfort MarketingBrooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated Marketing Companion podcast with marketing legend Mark Schaefer. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media!Brooke founded B Squared Media in 2012 with a marketing mantra of, Think Conversation, Not Campaign.Ô Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.Brooke is an “in the tren...2021-02-2349 min
The Personal Branding Podcast - Brands On BrandsCreating Marketing Systems with Brooke Sellas | Ep. 147 (Rebroadcast)Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does...2020-12-3049 min
Leadership, the future and teaS01E10 🙌🎙Special Guest Mark Schaefer 🎙🙌Leadership, the future and tea: ✨🎙 Special Guest Mark Schaefer✨🎙. We’re honoured to have Mark join our podcast to discuss a range of topics around leadership, sales and marketing. He brings a wealth of knowledge after decades in leadership and marketing. If you’ve read his books, this is a natural extension of his thought leadership. If you’ve not read his books, now’s the time to get an introduction to them!
Areas covered:
🏆 Peter Drucker
🏆 If you want to be a great leader, it’s about asking the right questions and not knowing all of the ans...2020-07-1546 min
Torch PodcastThe 4 Branding Tips You Need with Mark Schaefer"Great branding is creating an emotional connection between you and your audience." — Mark Schaefer There is no better time to know how to build a personal brand than now. Branding, marketing, and business strategy expert Mark Schaefer shares the 4 things that all successful personal brands do. As a business consultant and everyone's go-to for marketing advice, Mark has been asked by many entrepreneurs and businesses about the science of becoming known. He embarked on two years of research and today he shares the 4 things that all known people do. He breaks them down for us wit...2020-05-1300 min
The Marketing CompanionCreating Personal Customer Experiences With ContextGuest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.2020-04-2739 min
Social Media Talks PodcastEpisode #88 Interview with Brooke Sellas fro B Squared MediaOn this week's show, we talk to Brooke Sellas from B Squared Media chatting with Alan about Defining Customer Care Online. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy. Brooke B.Sellas Biography. Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. She recently joined Mark Schaefer as new Co-host on the top-rated Marketing Companion podcast. Brooke’s marketing mantra is “Think Conversation, Not Campaign” ...2020-04-1731 min
The Marketing CompanionRemarkable Marketing During A Challenging ClimateGuest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.2020-04-1338 min
Agile Digital BusinessMark Schaefer interview during coronavirus pandemic | business relevance; shifts in marketing Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins, is my guest on Episode 29 of Agile Digital Business. He provides many valuable insights and examples of how companies can be reacting in the COVID-19 global crisis to remain relevant in the eyes of their customers. 0:12 "We have to think about the context of this moment..." 1:15 Welcome in to Episode 29 from host, Vickie Maris 2:20 A shoutout to Amanda and Jerry for submitting questions for Mark 2:34 Music 2:41 Introduction of Mark W. Schaefer. He is author...2020-03-2739 min
The Marketing CompanionWhy are marketing jobs disappearing?Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.2019-11-2536 min
The Personal Branding Podcast - Brands On BrandsMagical Marketing Systems with Brooke Sellas | Ep. 062Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the...2019-09-1649 min
The Marketing CompanionIn praise of non-conformity!Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.2019-09-0237 min
The Marketing CompanionImpact of fake news on your marketing departmentSamsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.2019-06-0935 min
The Marketing CompanionThe true story of trollsTrolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.2019-05-2739 min
The Marketing CompanionCan values-based marketing go too far?Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.2019-04-2836 min
The Marketing Companionwhat is the future of social media?Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens2019-04-1430 min
The Marketing CompanionA rant: social media lemmingsHosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.2019-03-3132 min