Shows
Data Wars PodcastCausal AI Explained - Why Correlation Fails, Risk Wins & Business : Mark Stouse | Data Wars EP-12What if most of your AI insights are pointing you in the wrong direction?In this episode of Data Wars, we sit down with Mark Stouse, CEO of Proof Causal AI, to unpack why traditional predictive and correlational AI falls short in today’s volatile business environment — and why causal AI is emerging as the real decision-making engine for executives.Mark brings a rare perspective, having served as CEO, CFO, CRO, and CMO, and explains how causal inference helps leaders answer the questions that actually matter:1. What actions truly drive outcomes?2. Wher...
2025-12-1645 min
What's Broken in GTM and How to Fix ItChristmas Cognoscenti Interview: Mark StouseEpisode 40 - Christmas Cognoscenti Interview with Mark StouseWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.The Christmas Cognoscenti mini-series to close-out the year continues. Last week Louis and Simon spoke to Mark Sherwood Edwards from Clearview Legal who let us know afterwards that he felt one of his final answers wasn’t his best work so he wrote-up a be...
2025-12-1151 min
Sean Warren KooleWhy Causal AI is The Business GPS You NEED | Mark StouseCausal AI can help teams make smarter, faster decisions about how they go to market. I had a conversation with Mark Stouse, CEO of Proof Analytics, to discuss topics like time lags, the reasons many AI proof of concepts don't work out, what it takes to put models into practice, and why causal analytics can offer more meaningful results than just spotting patterns 🧠Here's an overview of what we cover:- Why most so-called "AI failures" are really about people and process, not the technology itself.- Why time lags are a big dea...
2025-11-171h 11
CDO Matters PodcastCDO Matters Ep. 79 | A State Court Ruling Just Changed the Game — Are CDOs Ready?Episode OverviewIn this episode, Malcolm welcomes Mark Stouse back to unpack the Delaware court ruling that's sending shockwaves through boardrooms. They cut through the BS on what fiduciary duty now means for data leaders, why ROI theater won’t cut it anymore, and how CDOs must evolve their approach to value or risk becoming irrelevant.Episode Links and ResourcesFollow Malcolm Hawker on LinkedInFollow Mark Stouse on LinkedIn
2025-06-2751 min
Account Management SecretsAI Is Reshaping Customer Value | EP34AI isn’t just changing the tools we use, it’s reshaping the entire conversation around business value, accountability, and risk.
In this episode, Alex Raymond sits down with Mark Stouse, the CEO of ProofAnalytics.ai, to talk about how AI is driving a seismic shift in how companies operate. The core message: transparency and accountability are no longer optional, and gut instinct won’t cut it.
Mark explains how AI is collapsing the “gray zone” of ambiguity in business, forcing teams to prove value with hard data. He also shares a critical le...
2025-04-2544 min
Value Driven Data Science: Boost your impact. Earn what you’re worth. Rewrite your career algorithm.Episode 53: A Wake-Up Call from 3 Tech Leaders on Why You’re Failing as a Data ScientistAre your data science projects failing to deliver real business value?What if the problem isn’t the technology or the organization, but your approach as a data scientist?With only 11% of data science models making it to deployment and close to 85% of big data projects failing, something clearly isn’t working.In this episode, three globally recognised analytics leaders, Bill Schmarzo, Mark Stouse and John Thompson, join Dr Genevieve Hayes to deliver a tough love wake-up call on why data scientists struggle to create business impact, and more importantly, how to fix it.
2025-02-2658 min
Data ChatAll things AI, some casuality and other things....In the latest episode of Data Chat I am joined from across the pond by CEO of Proof Analytics - Mark Stouse.Mark has over 26 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making.During the epidsode we dive into the world of AI, and in particular Causality AI.
2025-02-1055 min
Conversations with MarTechWhat do C-level execs think of their GTM strategies?Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today. To...
2025-02-0513 min
GTM AI Podcast with Coach K and Jonathan MossAI for Business Leaders: How Causal Analytics Drives 8X Growthhttps://www.gtmaipodcast.com https://www.gtmaiacademy.com
AI for Business Leaders: How Causal Analytics Drives 8X Growth
Featuring Mark Stouse ( https://www.linkedin.com/in/markstouse/ ) CEO of proofanalytics.ai
Episode Overview
In this power-packed episode, Mark Stouse reveals how causal analytics and AI are revolutionizing business decision-making. From his journey as an HP executive to becoming a pioneer in AI analytics, Mark shares insights on turning data into profitable business decisions.
Key Insights
1. The AI Multiplication Effect
- Traditional view: AI drives efficiency
- Reality: AI multiplies human capability
- Formula for Success:
- High performers + AI = Exponent...
2024-11-2636 min
2024-07-2756 min
Giant Leaps for Brandkind"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof AnalyticsEveryone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!
2024-05-031h 20
RevOps FMIs Marketing Mix Modelling the future of B2B analytics? - Mark StouseEvery marketing team wants attribution. But weirdly, it's often not that satisfying when they actually get it. I led many multi-touch attribution projects as a consultant, and we got really good at implementing tools, creating taxonomies, and making sure that data was clean.But I found that when you actually showed these reports to a C-level executive, it was usually kind of underwhelming. The data didn't always pass the common sense test. Today's guest thinks there's a better way — Marketing Mix Modelling. It's basically the application of mathematical techniques to model relationships between diffe...
2024-03-1947 min
Books & The BizAI in Research: Are Humans Eliminated?Everyone has heard of ChatGPT. It can be a useful tool for research and writing. But is it all it's cracked up to be? In Part 2 of our interview with Mark Stouse, he talks about how we are in the early stages of AI and some of its faults.
About Mark: Mark leads a team with the only AI-native platform that enables Go To Market (GTM) teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing communications and strategy, he has a passion for transforming GTM performance with da...
2024-02-2716 minBooks & The BizArtificial Intelligence is Coming! Are You Prepared?Atificial Intelligence (AI) is rapidly changing the world as we know it. In many ways it will enhance our lives, but with a dramatic effect. Jobs once thought to be a constant will go away. While AI may not completely replace humans, it will force us to adapt.
Meet Mark Stouse, he is the CEO of Proof Analytics, and he will help us dive into the ever-changing world of AI. In Part 1, learn about Proof Analytics and how his company intends to change how we use data.
About Mark: Mark leads a team with the only...
2024-02-2219 min
Value Driven Data Science: Boost your impact. Earn what you’re worth. Rewrite your career algorithm.Episode 30: Cause and Effect Data ScienceCorrelation does not equal causation, as anyone who has studied statistics or data science would know. But understanding causality isn’t just important when you’re developing models.If you’re working in business and want to be recognised for your work, it’s essential to be able to demonstrate causality between what you do and the benefit flowing through to the business.In this episode, Mark Stouse joins Dr Genevieve Hayes to discuss how data science can be used to comprehend the underlying cause-and-effect relationships in business data.Guest BioMar...
2024-02-071h 00
Equipped PodcastData-Driven Decisions: A Deep Dive with Mark Stouse of Proof AnalyticsData-driven decisions allow businesses to improve go-to-market performance. But sometimes the fear of finding out (Fofo) hinders organizations from implementing analytics.
In this episode of The Equipped Podcast, host Lane Taylor engages in a fascinating discussion with Mark Stouse, the visionary CEO of Proof Analytics.
Mark brings his extensive expertise in marketing and analytics to the forefront, unraveling how Proof Analytics is revolutionizing the way businesses approach data-driven decision-making.
Mark delves into the intricate world of marketing mix modeling (MMM), explaining its evolution and enduring relevance in today's market.
He confronts...
2024-01-1643 min
We Live to BuildBeing a Founder Will Reveal The Worst Parts of YourselfWhat if the entrepreneurial journey isn't about finding your best self, but confronting the worst parts of yourself? According to CEO Mark Stouse, being a founder is a primal sort of situation that will bring out things that shock the hell out of you. In this brutally honest interview, Mark exposes the "killing it" lie, where founders project confidence in public but are in the proverbial fetal position in private. He explains why entrepreneurship is a path of pain and suffering and why you must finish the race or risk being worse off than when you started. Check out...
2023-12-2652 min
The Data Strategy ShowSeason 3 Ep 5: Mark StouseMark Stouse is currently CEO of ProofAnalytics.ai, as well as a historian, philosopher and mathematician.
2023-12-201h 22
Chasing The InsightsMark Stouse on Utilizing marketing mix modeling (MMM)In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse. Mark talks to us about utilizing marketing mix modeling (MMM). Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
2023-12-1738 min
The WinBack Marketing PodcastWinback, Retention & the High Cost of Money with Mark StouseThis week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the current high cost of money. This is a very rich episode and I know you'll get a lot out of Mark’s insight and POV.
2023-12-1558 min
What’s the BUZZ? — AI in BusinessTeach Your Data Scientists About The Business (Guest: Mark Stouse)In this episode, Mark Stouse (CEO, Proof Analytics) and Andreas Welsch discuss teaching your data scientists about the business. Mark shares his perspective on connecting data science & AI teams with their peers in the business and provides valuable advice for listeners looking to bridge communication gaps, manage expectations, and focus on AI-driven business outcomes.Key topics:- Identify the challenges AI and business teams face when working together- Improve communication between AI and business teams- Understand the impact when data scientists have more context about the business- Learn...
2023-12-1123 min
C-Suite Sales & Marketing PerspectivesPart 6: Why Do B2B CMOs Fail So Quickly?Mark Stouse, former CMO and current CEO of Proof Analytics, challenges the notion of being a data-driven CMO. He argues that most CMOs are doing data wrong and need to shift their focus to a more holistic approach to analytics. Mark also points out B2B marketing's time lag in analytics for proving ROI as a major reason why CMOs are being unjustly fired due to lack of performance. "We ran analytics and found out whether the CMO firings were justified. Four out of the five were not justified." - Mark StouseThrough hi...
2023-12-0538 minCDO Matters PodcastCDO Matters Ep. 38 | It’s Crunch Time for CDOs with Mark StouseEpisode OverviewIn this 38th episode of the CDO Matters Podcast, Malcolm interviews Mark Stouse, the Founder and CEO of Proof Analytics. An accomplished business leader with decades of experience in leading data science initiatives, Mark shares his perspectives on the growing frustration that many organizations are experiencing because of an inability to realize significant benefits from investments in data management and data science.The risks of CDOs saying they aren’t ‘ready’ to provide business value from AI and data science are real and increasingly unwelcome from companies looking for more immediate returns from their...
2023-11-3050 min
Grow Your B2B SaaSS2E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 experts.In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?" So have you surpassed the 10K MRR, and looking to scale to 10M ARR? This podcast episode is for you! This podcast episode will be packed with valuable advice.
Make sure to follow the podcast if you like this content 💙
Since we asked all the guests the same question, but they covered different aspects, you will be able to get many other ans...
2023-11-3029 min
In Clear FocusProofAnalytics.ai with Mark StouseIN CLEAR FOCUS: Seasoned marketing executive and serial entrepreneur Mark Stouse discusses the importance of analytics and having a single source of truth for informed business decision-making. Mark explains how his platform, ProofAnalytics.ai, aids businesses in tracking progress and making strategic decisions supported by artificial intelligence. Mark also reflects on the critical differences between being data-driven and analytics-led, sharing leadership insights from his forthcoming book.
2023-10-3134 min
The Master Marketer ShowEp. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B MarketingIn this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!
2023-10-261h 49
Grow Your B2B SaaSS2E15 - How to plan, predict & prove your Go To Market plan? With Mark StouseThe most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics.
Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining ke...
2023-10-1737 min
The Journey of Business with Mike WolfFinding the Proof with Mark StouseIn this episode, Mike Wolf is joined by Mark Stouse, Chairman and CEO of Proof Analytics.ai to discuss marketing, AI, the real feelings in the C-Suite and so much more.Don’t miss this great episode, and be sure to send in your questions for Mike to answer in a future one.Find more from Mark and the team at Proof: https://www.proofanalytics.ai/aboutShow highlights:01:20 - Mark’s journey toward being t-shaped05:30 - Having the right people in the right roles07:50 - The Miss...
2023-09-2945 min
B2B Go-To-Market LeadersProof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark StouseProof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's revolutionizing the way businesses approach marketing performance. Mark shares the trials and triumphs of building Proof, detailing the meticulous process of finding the right market fit and fine-tuning its offerings. He also highlights the power of iteration and feedback loops to the success of the product’s direction. From...
2023-09-2039 min
Predictable B2B SuccessData-driven decision-making: 5 ways to use data analytics to drive business growthAre you ready to unlock the secrets of successful B2B marketing and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with the renowned guest, Mark Stouse, an expert in marketing, data science, and collaboration. Prepare to be fascinated and intrigued as Mark takes us on a journey through the annals of history, discussing the contrasting approaches to innovation in 15th-century Italy and Germany.
But this episode isn't just about history. Mark dives deep into the pressing issues facing Chief Data Officers (CDOs) and data science teams in today's rapidly...
2023-09-1955 min
High Tech Freedom Sales Podcast138 - Navigating Sales Careers: The Importance of Foundation, Skills, and Adaptability in Startup EnvironmentsMark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.
In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.
Mark offers advice on how to connect with hi...
2023-09-1343 minHigh Tech Freedom Sales Podcast138 - Navigating Sales Careers: The Importance of Foundation, Skills, and Adaptability in Startup EnvironmentsMark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.
In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.
Mark offers advice on how to connect with hi...
2023-09-1343 min
Failing to Success167 | Open to the Suffering of Entrepreneurship? | Lessons for Startup Founders in Durability with Mark Stouse from ProofAnalytics.ai✅ Startup Lessons: Embrace suffering as a path to personal growth in running a startup; startups come in two flavors – nearly dead or dead.✅ Founders' Durability: Building a startup requires immense durability and self-awareness; not everyone is suited for the challenging journey.✅ Ownership and Sacrifice: Owning the asset and navigating on-the-job training comes with the trade-off of potential suffering and challenges.➡️ Book a Call with ChadIn this episode 167 of "Failing to Success", Mark Stouse, CEO of Proof Analytics, delves into vital lessons for startup founders. He highlights the transformative power of embracing su...
2023-08-3015 min
AIs Wide Open PodcastS1 E13 Mark Stouse (CEO, Proof Analytics) - The Power of Data-Driven Decision-Making & Top-of-Funnel StrategiesMark is a veritable expert, and brings with him a wealth of experience, in the realms of marketing and analytics. Rohan and Mark talk about the evolution of marketing measurement methods over the past two decades – Mark points out the limitations of the traditional methods of the past that heavily relied on impressions, and how the last decade has seen a revolution in the precision of marketing attribution and analytics.
Mark suggests that AI will bring a similar precision in sales analytics and attribution (particularly in terms of top-of-funnel) which will allow businesses to quickly run more experiments on various to...
2023-08-2847 min
Connection Loop by DubbHow Entrepreneurs Can Overcome Struggle with Accountability, Optimization, and Reality with Mark StouseIn this episode Ruben Dua, CEO of Dubb meets with Mark Stouse, CEO of Proof Analytics
#entrepeneurship #analycis #data #ceo
2023-08-1145 minConnection Loop by DubbHow Entrepreneurs Can Overcome Struggle with Accountability, Optimization, and RealityIn this episode, Ruben Dua, CEO of Dubb meets with Mark Stouse, CEO of Proof Analytics.
Learn more at https://dubb.com/yt
#entrepeneurship #analycis #data #ceo
2023-08-1145 min
Sales Process Made Simple with Ben WrightEpisode 23:Sales Leadership Lessons for Tough Times: Driving Team Alignment, Growth & ResultsMark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow.In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof Analytics. They discuss various topics related to sales leadership and performance, particularly in times of adversity. Mark shares his insights on learning hacks, the importance of continuous improvement...
2023-08-0814 min
Sales Process Made Simple with Ben WrightEpisode 22: How Sales Leaders Can Guide Teams Through Economic Downturns for Sales Growth & ResultsMark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin and cash flow.In this episode of Stronger Sales Teams Podcast, Mark Stouse, CEO of Proof Analytics, discusses the challenges that CEOs and CFOs face in understanding the true business impact and financial worth of their marketing and sales efforts. He introduces Proof Business GPS, a platform that provides cause and effect analytics...
2023-08-0221 min
Product Market FitEp38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast
There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship.
In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis.
Chapters:
(00:00) Intro
2023-07-2650 min
The CEO Digital ShowBuild a marketing powerhouse with automated dataIn this episode, we sit down with Mark Stouse, founder and CEO of Proof Analytics. He explains how marketers can create more value for their business by automating regression analytics. We also reflect on the challenges that CMOs face in today’s extremely competitive market and how they can help their enterprise stand out in the crowd.
2023-07-1232 min
B2Beast: Killer Ideas for Big BusinessUnlocking Mark's Magic: Mastering Discomfort, Collaboration, and Transparency in Business AnalyticsExperienced Executive | Innovative Navigator | Agile Transformation | and BeastMark Stouse,CEO OF ProofAnalytics.ai, discusses the importance of embracing pain and discomfort in order to achieve success in business. They discuss the challenges of collaboration between data science and business leaders, emphasizing the need for transparency and analytics infrastructure. Mark emphasizes the significance of pain tolerance and how it can lead to growth and improvement. They highlight the value of implementing a system that provides transparency and accountability, allowing businesses to identify and optimize ineffective strategies. The analogy of a GPS is used to illustrate the benefits...
2023-07-1146 min
First Customers36: How did Mark Stouse grow his startup from $0 to $2 million in revenue in 18 months?Mark Stouse grew his startup, ProofAnalytics.ai, from $0 to $2 million in revenue in 18 months. Now they’re one of the 100 partners for Salesforce and they’re still growing. Their client roster includes mega brands like Bayer, Samsung, Johnson Controls, Oracle, and others. Show links, notes, and transcript: https://parisvega.com/mark-stouse-proof-analytics/
2023-06-191h 07
Sales Code Leadership Podcast74. Sales and marketing alignment with Mark StouseJoin Kevin and Mark Stouse to hear concrete ideas for aligning sales and marketing to drive corporate goals.Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the...
2023-06-1449 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Mix Modeling (MMM) -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1313 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Mix Modeling (MMM) -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1313 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTying marketing to measurable results -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Connect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1213 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTying Marketing to Measurable Results -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1213 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing, innovation, & rev ops -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Connect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1118 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing, Innovation, & Rev Ops -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-06-1118 min
TheInquisitor Podcast with Marcus CauchiMark Stouse: Trust, Empathy & Authentic Value-- The New Sales Imperative
Breaking Barriers: Reclaim Your Success in a Shifting Market
In an era marked by volatility and mistrust, trust and empathy play a critical role in building mark.stouse@proofanalytics.ai
Twitter: markstouse
--
If you're looking for clear direction navigating the changing market, build a consistent pipeline of quality leads, close more profitable deals, more often, let's talk.
Let's find 15 minutes, we can see if there's a fit. Click the link https://calendly.com/marcuscauchi.
2023-06-051h 10
The Summit PodcastTrust, Accountability, Confidence - The changing landscape of B2B LeadershipWhat's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.Support the show
2023-06-0149 min
Security Revenue LiveWhat is B2B Go-To-Market Strategy?Mark Stouse is a powerhouse of marketing, go-to-market, and growth knowledge.
Mark shared his thoughts on what go-to-market means for B2B and B2C organizations and how to leverage non-linear growth through effective GTM.
#gtm #marketing #sales #growth #b2b #b2c #gotomarket
2023-04-2931 min
Innovative Minds with Mel FrancisEvery SaaS Founder Needs To Hear ThisI caught up with Mark Stouse who is a GOD at using Linkedin polls.His polls attract A LOT of attention. His insights caught my attention.In this podcast we dive into Mark's Linkedin journey and how brand can make or break SaaS startups.The Ex-CMO of Honeywell's Aerospace arm is now the CEO of SaaS platform Proof Analytics. A marketing analytics company helping B2B companies to forecast, prove, and optimize ROI on marketing.Mark is one of the most influential analytics leaders in marketing and...
2023-04-141h 10
EGGS! The PodcastEggs 303: Utilize marketing to deliver measurable business results with Mark StouseWelcome to Eggs! the Podcast, featuring the best and brightest minds in business leadership, entrepreneurship, and technology.
Today we have a special guest, Mark Stouse, CEO of Proof Analytics. Mark is an award-winning B2B CMO and CCO who connects all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies.
Today we’ll chat with Mark about a number of topics, including marketing, innovation, and revenue optimization, as well as how to utilize marketing to deliver measurable business results. We'll also be discussing his company's marketing analytics platform and their powerful “Proof Business GPS,” which...
2023-03-301h 02
Marketing UnpluggedMark Stouse — The journey from CMO to CEOMark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark's career path to becoming a CEO, the roles of leaders, as well as the top challenges in B2B marketing. Key Takeaways: [1:40] An introduction of Mark and his education background. [4:40] How a degree in the liberal arts prepared him well for a career in marketing...
2023-03-0657 min
Marketing B2B TechnologyInterview with Mark Stouse - Proof AnalyticsMark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
2023-02-1537 min
Market Impact InsightsThe Analytics Breakthrough - Mark StouseProof Chairman and CEO Mark Stouse knows that true business transformation happens through relevant predictive analytics, not just collecting huge amounts of data. Learn how teams can transcend from just good enough to exceptional by becoming vibrant organisms that interpret change in making better decisions.
2023-02-1350 min
B2B Leadership PodcastUsing the Truth To Inspire Trust in Leadership with Mark StouseConfidence and trust are at the heart of great leadership.
These two elements build great relationships with employees, employers, customers, partners, etc. whether the relationship is personal or professional in nature.
While we see countless examples in the media where confidence and trust have been broken, there is always an opportunity to do the right thing and lead in a way that builds confidence and trust.
In this episode of the B2B Leadership podcast, I spoke with Mark Stouse, Chairman and CEO at...
2023-01-1847 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionProof Analytics with Mark Stouse | Ep. 189Sima is delighted to have Mark Stouse, the Chairman and CEO of Proof Analytics, joining her today to dive into his background, the years he spent building Proof Analytics, and the exciting work he is currently doing.
Mark’s story
Even though Mark understands data science, he is not a data scientist. He is a business leader who got hooked and wanted more after discovering the power of analytics. So he began climbing the hill.
Business problems
It takes a lot of effort to get a small am...
2022-12-2022 min
The People of Digital MarketingWhat I Wish I Knew When I Began My Digital Marketing Career - Episode #100“Fun translates into good performance.”
The four things every marketer should know before starting their career:
Find a skill (channel) that is the most fun to do. Then specialize. Specialization brings money. Specialization solves hard problems that matter. You take this even further by also specializing in a specific industry (e.g. I specialize in marketing for fintech and insurance orgs at the moment).
Understand the business you’re marketing. Do your best to think like the CEO.
Find an excuse to meet other experts. Personal branding is the easiest way to grow your network of mentor...
2022-12-2033 min
David vs Goliath PodcastAll Data Is In The Past! -e63 -Guest:Mark Stouse-David Vs Goliath #businesspodcast #businessadvicexWhat a fascinating conversation between our host Adam DeGraide and Mark Stouse from Proof Analytics. The concept that all data is in the past is educational, fun and actionable. A special shout out to our corporate sponsors https://automatemysocial.com and https://anthemsoftware.com who make this show possible. Mark's companies web address is https://www.proofanalytics.ai/ David Vs Goliath Podcast features some of the top small business CEO’s stories of how they where able to leverage technology or other secrets to not only compete with their big competitors but actually win! In this fun and entertaining for...
2022-11-2341 min
The Analytic MindThe Power of Analytics in Marketing with Mark Stouse - Ep. 48With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI.
"Math and Analytics can make you a better person."
Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders.
This is Mark Stouse's story...
I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company...
2022-11-211h 12
The Business Cloud66. Mark Stouse: Creativity, problem solving, leadership, great teamsMark Stouse, The Chairman and CEO of ProofAnalytics comes on the podcast to talk about creativity, effective leadership, and characteristics of great teams. From working in the largest corporations to starting ProofAnalytics, Mark gives insight into the boundaries of creativity, how leaders should lead, and what the best teams he's worked on have in common. Giving acronyms such as ACT, T-Shape Leadership, and more, Mark gives us his best in this episode.
Website: Proofanalytics.ai
Mark's LinkedIn: https://www.linkedin.com/in/markstouse/
Mark's Twitter: https://twitter.com/markstouse
2022-10-3144 min
The Storied FutureProving Your Value w/Mark Stouse of Proof AnalyticsWelcome to the seventh episode of The Storied Future Podcast, where Chris talks to Mark Stouse, founder and CEO of Proof Analytics.If you’ve been listening to the show regularly, you know we explore how leaders use narrative to transform the future of a business. Mark has done that many times over, but his story of personal transformation is not to be missed. He also highlights how analytics can be a powerful tool—an empathy engine—that can help marketing leaders become greater multipliers of the efforts of those around them. Chris and Mark discuss...
2022-10-271h 03
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.Marketing Innovation and Revenue Optimization with Mark StouseToday's guest in the Expert Insight Interview is Mark Stouse. is the CEO of Proof Analytics. The proof combines seamless data management, automated, no-code modeling analytics, and world-class planning and budgeting capabilities. Their tools are all supplied as a simple, easy-to-use SaaS platform. In this expert insight interview, Mark and John discuss "Marketing Innovation and Revenue Optimization."
2022-10-2623 min
The Real Chemistry PodcastInvesting in Marketing & Analytics: Mark Stouse, Chairman & CEO, ProofInvesting in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.
2022-10-2027 minThe Real Chemistry PodcastInvesting in Marketing & Analytics: Mark Stouse, Chairman & CEO, ProofInvesting in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.
2022-10-2027 min
Code Story: Insights from Startup Tech LeadersS7 Bonus: Mark Stouse, Proof AnalyticsMark Stouse was a CCO and CMO in large companies like Honeywell Aerospace. He claims that he is not a data scientist, but can play one on TV. He got to a high degree of organizational maturity, and could understand and speak to the needs of a data scientist. If he wasn't pursuing his current venture, he would likely be a history professor, as he is seriously passionate about 15th century innovation and the pre renaissance era. He is also a parent of 2 teenage boys, so outside of tech and history, he spends time doing what they want to...
2022-10-1323 minThe People of Digital MarketingInterview with Mark Stouse - Defining A Recession-Proof Career & Things To Know As A New CMO - Episode #93“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…”
Mark is the CEO of Proof Analytics (http://www.proofanalytics.ai/), a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO...
2022-09-2359 min
LifeBloodCharacteristics of an Entrepreneur with Mark StouseLifeBlood: We talked about the characteristics of an entrepreneur, the desire to know the future and how to get better at doing it, the similarities between addicts and business owners, and how to make data usable, with Mark Stouse, CEO of Proof Analytics.
Listen to learn about the important intersection of intention and selfishness!
You can learn more about Mark at ProofAnalytics.AI, Facebook, Twitter, Instagram, YouTube and LinkedIn.
Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here:
https://ratethispodcast.com/l...
2022-09-1523 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaMarketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition PodcastMark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show...
2022-09-0842 min
Scale Your SaaS225: How Analytics Can Guide Your Decisions - with Mark StouseEPISODE SUMMARYData is information that is collected for us to review what happened in the past. This helps you to create and weigh decisions in the future. But, data is not enough to help you. You need to know how to transform that data into something that will guide you to success. In this week’s episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach sat down with Proof Analytics CEO Mark Stouse to share their expertise on the power of data to propel your business for...
2022-08-1628 min
ABM Done Right - A Personal ABM PodcastKristina Jaramillo Shares How ABM is Misunderstood by CEOs, CMOs, CROs and GTM TeamsSend us a textIn a previous ABM Done Right Podcast, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort. Kristina and Mark discussed how ABM has wrongly become synonymous with ABM tech, how ABM using 3rd party data is only DM on steroids, how ABM measurement is off target, and how most ABM programs are creating headwinds for sales, slowing deal times and lowering deal sizes. In this podcast, Kristina Jaramillo shares:1. How a sales and marketing AI firm that f...
2022-07-1508 min
Marketer of the Day with Robert Plank880: Navigate the Nitty Gritty of Marketing Analytics with Mark StouseToday's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst […]
The post 880: Navigate the Nitty Gritty of Marketing Analytics with Mark Stouse first appeared on Marketer of the Day with Robert Plank.
2022-06-2942 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World880: Navigate the Nitty Gritty of Marketing Analytics with Mark StouseToday's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes.
Mark Stouse is CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial...
2022-06-2942 min
What Gets MeasuredSuccess With Marketing Mix ModelingA wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance. SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling © 2022, NinjaCat
2022-06-1452 min
builders from business.comEP 12: Improving Marketing Mix and Investments with Mark Stouse of Proof AnalyticsIf you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets.Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening...
2022-06-1443 min
Metrics that Measure UpMarketing as a Sales Productivity Amplifier - with Mark Stouse, CEO Proof AnalyticsMarketing as an AMPLIFIER to Sales productivity!!!The quote above was the primary focus of my discussion with Mark Stouse - the CEO of Proof Analytics.Mark self-identifies as a communicator turned marketer turned SaaS CEO. Over this journey, Mark has developed a strong perspective on how to prove ROI, especially for marketing investment.What are the metrics that matter to a Chief Marketing Officer? Mark says this is very straightforward: "Marketing's mission is to help Sales sell more product to more customers faster and more profitably than Sales could do by themselves"...
2022-06-0735 min
The Hard Corps Marketing ShowBreaking Down Branding - Christian Klepp - Hard Corps Marketing Show - Episode # 287What does branding mean to your company? Christian Klepp is the Co-Founder and Director of Client Engagement at EINBLICK Consulting and a expert on everything branding. Christian is also the host of B2B Marketers on a Mission podcast. Christian destroys misconceptions on what businesses need in order to do branding correctly, when the right time to focus on branding is, and what a brand truly is. Busted Myths:B2B businesses need to stop thinking about branding as a nice to have that they can focus on more later when they have more mo...
2022-06-021h 12
B2B Revenue Acceleration127: Using Marketing Attribution in a Complex Digital EraMarketing attribution is an essential part of any business, with long-term data helping to optimise spend while connecting the dots between strategies and growth. After all, it’s no secret that data-driven marketing plans that utilise reliable audience insights are the most successful. However, the increasing rate at which the digital world of sales and marketing evolves can make it particularly difficult to accurately predict how best to target leads. A consumer’s path to purchase is no longer as linear as it used to be, making tangible marketing attribution software a key investment. In this episode of B2B Re...
2022-05-1934 min
Revenue Growth PodcastMark Stouse-How To Get Proof That Your Marketing and Sales Are Delivering ResultsWe’ve all heard the line that 50% of our marketing is working, we just don’t know which 50%! Our guest today has answers. Mark Stouse is the CEO of Proof Analytics (www.proofanalytics.ai), a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.An award-winning B2B...
2022-05-1828 min
BBNmixtapeThe proof is in the analyticsAnalytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes.
2022-05-1042 min
B2B Marketers on a MissionHow B2B Marketers Can Deliver More Business Impact - Interview w/ Mark StouseHow B2B Marketers Can Deliver More Business Impact
It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact?
In this week’s episode, we have an in-depth conversation with Mark Stouse (Chairman & CEO, Proof Analytics) about what he believes the greatest enemy of a CMO is. Mark...
2022-05-0343 min
The Marketing Intelligence ShowHow marketers can implement marketing mix modeling with Mark StouseIn this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
What groundwork teams should lay before implementing this model
How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
Follow Mark on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
2022-02-0927 min
The Datapreneur PodcastHow to Not Get Replaced by Robots with Mark Stouse (CEO, ProofAnalytics)Data Analytics in the past has not been able as successful as it can and it is not due to the lack of Data Science expertise. Due to the latency between re-calculations with human data scientists is extremely high. Consequently, the analysis takes an unnecessary amount of time rendering the results useless for the business to use.Mark, the CEO and Chairman of Proof Analytics, discovered the fundamental problem of latency about re-calculations involving a classic automation play. This episode discussed the need for automation in data analytics and the exciting, more efficient, applications of it.
2021-11-0326 minABM Done Right - A Personal ABM PodcastHow ABM is MisunderstoodSend us a textIn a recent LinkedIn discussion, Mark Stouse (CEO of Proof Analytics) mentioned that there is a near-total misunderstanding about the purpose and focus of a great ABM effort. In this podcast, Kristina Jaramillo and Mark discuss:1. How ABM is not synonymous with ABM tech like 6sense, Demandbase, and Terminus. You'll see that Mark describes ABM as an approach to reaching out to specific stakeholders within very specific, identified accounts and helping them understand their needs and the needs of their team.2. How ABM using 3rd party d...
2021-10-2549 min
GTM Made Simple927. What Does a CEO Look for in a CMO?In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analytics are the backbone of any organization, and how to think about data. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.
2021-08-2547 min
B2B GrowthWhy Marketing Leaders Aren't Taken Seriously (& What to Do About It) In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts.
2021-08-0635 min
GTM Live144 - What B2B Should NOT Take From B2C | Accelerating Value with Mark StouseChris joined Mark Stouse on the Accelerating Value podcast to talk about the differences between B2C and B2B, specifically in regards to what B2B companies should unlearn from B2C marketing strategies. They talked about disrupting the “agency” world and why if a marketing agency can’t market themselves that should be a red flag. Chris also shared why churn is a business problem, not a customer success problem, and what the leading causes of churn are and how to correct them.
2021-05-2235 min
ABM Done Right - A Personal ABM PodcastRebooting Go-to-Market Planning and Execution with Mark StouseSend us a textMark Stouse (technology CMO turned software CEO of Proof Analytics) recently joined Eric Gruber (CEO of Personal ABM) to discuss how sales, marketing, and account management teams need to reboot their go-to-market (GTM) programs, including who owns it.Listen to this podcast to learn:1. Who needs to show up in the "battle" for revenue growth and how we need a one-team culture with the CEO at the helm. See how you need top-to-bottom and left-to-right alignment to achieve GTM goals faster.2. The role Mark Stouse plays in...
2021-02-2859 min
GTM Made Simple715. How COVID-19 is Proving Analytics MatterIf the pandemic or climate change hasn’t made it obvious yet… Math, sciences and analytics are how we save the world. And they’re also how you save your marketing. In today’s episode, I’m joined by Mark Stouse, Chairman and CEO at Proof Analytics. He has weathered several crises throughout his career — and through his move from a CMO to CEO — and each one has further bolstered his belief in the power of analytics.
2020-10-1334 min
The Summit PodcastNavigating innovation and automation inside business during COVID-19Going back to work might never be the same following the coronavirus of 2020. As companies prepare to deal with the new normal how can they scale based on logic and eliminate "gut-feel?"In this episode of The Summit podcast, Mark Stouse, and Kyle Hamer discuss how techniques used for marketing mixed modeling might just provide the insight needed to help guide companies through the time of transition. Listen in for practical advice on how to use innovation, automation, and technology to lead your business to the next level - regardless of the headwinds of the current market.
2020-05-0647 min