Shows
CDO Matters PodcastCDO Matters Ep. 79 | A State Court Ruling Just Changed the Game — Are CDOs Ready?Episode OverviewIn this episode, Malcolm welcomes Mark Stouse back to unpack the Delaware court ruling that's sending shockwaves through boardrooms. They cut through the BS on what fiduciary duty now means for data leaders, why ROI theater won’t cut it anymore, and how CDOs must evolve their approach to value or risk becoming irrelevant.Episode Links and ResourcesFollow Malcolm Hawker on LinkedInFollow Mark Stouse on LinkedIn2025-06-2751 min
Account Management SecretsEpisode 34: How AI Is Reshaping Customer ValueAI isn’t just changing the tools we use, it’s reshaping the entire conversation around business value, accountability, and risk.
In this episode, Alex Raymond sits down with Mark Stouse, the CEO of ProofAnalytics.ai, to talk about how AI is driving a seismic shift in how companies operate. The core message: transparency and accountability are no longer optional, and gut instinct won’t cut it.
Mark explains how AI is collapsing the “gray zone” of ambiguity in business, forcing teams to prove value with hard data. He also shares a critical le...2025-04-2544 min
Value Driven Data Science: Boost your impact. Earn what you’re worth. Rewrite your career algorithm.Episode 53: A Wake-Up Call from 3 Tech Leaders on Why You’re Failing as a Data ScientistAre your data science projects failing to deliver real business value?What if the problem isn’t the technology or the organization, but your approach as a data scientist?With only 11% of data science models making it to deployment and close to 85% of big data projects failing, something clearly isn’t working.In this episode, three globally recognised analytics leaders, Bill Schmarzo, Mark Stouse and John Thompson, join Dr Genevieve Hayes to deliver a tough love wake-up call on why data scientists struggle to create business impact, and more importantly, how to fix it.2025-02-2658 min
Conversations with MarTechWhat do C-level execs think of their GTM strategies?Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today. To...2025-02-0513 min
GTM AI Podcast with Coach K and Jonathan MossAI for Business Leaders: How Causal Analytics Drives 8X Growthhttps://www.gtmaipodcast.com https://www.gtmaiacademy.com
AI for Business Leaders: How Causal Analytics Drives 8X Growth
Featuring Mark Stouse ( https://www.linkedin.com/in/markstouse/ ) CEO of proofanalytics.ai
Episode Overview
In this power-packed episode, Mark Stouse reveals how causal analytics and AI are revolutionizing business decision-making. From his journey as an HP executive to becoming a pioneer in AI analytics, Mark shares insights on turning data into profitable business decisions.
Key Insights
1. The AI Multiplication Effect
- Traditional view: AI drives efficiency
- Reality: AI multiplies human capability
- Formula for Success:
- High performers + AI = Exponent...2024-11-2636 min
Attribution NationMulti-Touch Attribution vs. MMM: Friends or Foes? Part 12024-07-2756 min
Giant Leaps for Brandkind"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof AnalyticsEveryone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!2024-05-031h 20
RevOps FMIs Marketing Mix Modelling the future of B2B analytics? - Mark StouseEvery marketing team wants attribution. But weirdly, it's often not that satisfying when they actually get it. I led many multi-touch attribution projects as a consultant, and we got really good at implementing tools, creating taxonomies, and making sure that data was clean.But I found that when you actually showed these reports to a C-level executive, it was usually kind of underwhelming. The data didn't always pass the common sense test. Today's guest thinks there's a better way — Marketing Mix Modelling. It's basically the application of mathematical techniques to model relationships between diffe...2024-03-1947 min
Books & The BizAI in Research: Are Humans Eliminated?Everyone has heard of ChatGPT. It can be a useful tool for research and writing. But is it all it's cracked up to be? In Part 2 of our interview with Mark Stouse, he talks about how we are in the early stages of AI and some of its faults.
About Mark: Mark leads a team with the only AI-native platform that enables Go To Market (GTM) teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing communications and strategy, he has a passion for transforming GTM performance with da...2024-02-2716 minBooks & The BizArtificial Intelligence is Coming! Are You Prepared?Atificial Intelligence (AI) is rapidly changing the world as we know it. In many ways it will enhance our lives, but with a dramatic effect. Jobs once thought to be a constant will go away. While AI may not completely replace humans, it will force us to adapt.
Meet Mark Stouse, he is the CEO of Proof Analytics, and he will help us dive into the ever-changing world of AI. In Part 1, learn about Proof Analytics and how his company intends to change how we use data.
About Mark: Mark leads a team with the only...2024-02-2219 min
Value Driven Data Science: Boost your impact. Earn what you’re worth. Rewrite your career algorithm.Episode 30: Cause and Effect Data ScienceCorrelation does not equal causation, as anyone who has studied statistics or data science would know. But understanding causality isn’t just important when you’re developing models.If you’re working in business and want to be recognised for your work, it’s essential to be able to demonstrate causality between what you do and the benefit flowing through to the business.In this episode, Mark Stouse joins Dr Genevieve Hayes to discuss how data science can be used to comprehend the underlying cause-and-effect relationships in business data.Guest BioMar...2024-02-071h 00
Equipped PodcastData-Driven Decisions: A Deep Dive with Mark Stouse of Proof AnalyticsData-driven decisions allow businesses to improve go-to-market performance. But sometimes the fear of finding out (Fofo) hinders organizations from implementing analytics.
In this episode of The Equipped Podcast, host Lane Taylor engages in a fascinating discussion with Mark Stouse, the visionary CEO of Proof Analytics.
Mark brings his extensive expertise in marketing and analytics to the forefront, unraveling how Proof Analytics is revolutionizing the way businesses approach data-driven decision-making.
Mark delves into the intricate world of marketing mix modeling (MMM), explaining its evolution and enduring relevance in today's market.
He confronts...2024-01-1643 min
We Live to BuildLearn to love being a founder despite the hardships with Mark Stouse | WLTB Podcast #175Mark Stouse is the Chairman and CEO of ProofAnalytics.ai, the only AI-native platform that enables GTM teams to plan, predict, prove, and pivot their investments in real time. In this interview, we discuss some of the hard truths about being a founder of a multi-million dollar company, and why he doesn't regret it for a second. 00:00 - The Importance of Staying True to Your 'Non-Negotiables' in Life04:26 - Confronting the Myth of 'Killing It' Every Day as an Entrepreneur09:04 - Embracing the Struggles and Reducing Suffering as...2023-12-2652 min
The Data Strategy ShowSeason 3 Ep 5: Mark StouseMark Stouse is currently CEO of ProofAnalytics.ai, as well as a historian, philosopher and mathematician.
2023-12-201h 22
Chasing The InsightsMark Stouse on Utilizing marketing mix modeling (MMM)In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse. Mark talks to us about utilizing marketing mix modeling (MMM). Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.2023-12-1738 min
The WinBack Marketing PodcastWinback, Retention & the High Cost of Money with Mark StouseThis week I have the pleasure of welcoming Mark Stouse, the CEO of ProofAnalytics.ai to the show.In this episode, Mark shares a fascinating winback story, talks about the devastating effects of attrition and the profound effects of the current high cost of money. This is a very rich episode and I know you'll get a lot out of Mark’s insight and POV.2023-12-1558 min
What’s the BUZZ? — AI in BusinessTeach Your Data Scientists About The Business (Guest: Mark Stouse)In this episode, Mark Stouse (CEO, Proof Analytics) and Andreas Welsch discuss teaching your data scientists about the business. Mark shares his perspective on connecting data science & AI teams with their peers in the business and provides valuable advice for listeners looking to bridge communication gaps, manage expectations, and focus on AI-driven business outcomes.Key topics:- Identify the challenges AI and business teams face when working together- Improve communication between AI and business teams- Understand the impact when data scientists have more context about the business- Learn...2023-12-1123 min
C-Suite Sales & Marketing PerspectivesPart 6: Why Do B2B CMOs Fail So Quickly?Mark Stouse, former CMO and current CEO of Proof Analytics, challenges the notion of being a data-driven CMO. He argues that most CMOs are doing data wrong and need to shift their focus to a more holistic approach to analytics. Mark also points out B2B marketing's time lag in analytics for proving ROI as a major reason why CMOs are being unjustly fired due to lack of performance. "We ran analytics and found out whether the CMO firings were justified. Four out of the five were not justified." - Mark StouseThrough hi...2023-12-0438 minCDO Matters PodcastCDO Matters Ep. 38 | It’s Crunch Time for CDOs with Mark StouseEpisode OverviewIn this 38th episode of the CDO Matters Podcast, Malcolm interviews Mark Stouse, the Founder and CEO of Proof Analytics. An accomplished business leader with decades of experience in leading data science initiatives, Mark shares his perspectives on the growing frustration that many organizations are experiencing because of an inability to realize significant benefits from investments in data management and data science.The risks of CDOs saying they aren’t ‘ready’ to provide business value from AI and data science are real and increasingly unwelcome from companies looking for more immediate returns from their...2023-11-3050 min
In Clear FocusProofAnalytics.ai with Mark StouseIN CLEAR FOCUS: Seasoned marketing executive and serial entrepreneur Mark Stouse discusses the importance of analytics and having a single source of truth for informed business decision-making. Mark explains how his platform, ProofAnalytics.ai, aids businesses in tracking progress and making strategic decisions supported by artificial intelligence. Mark also reflects on the critical differences between being data-driven and analytics-led, sharing leadership insights from his forthcoming book. 2023-10-3134 min
The Master Marketer ShowEp. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B MarketingIn this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!2023-10-261h 49
Grow Your B2B SaaSS2E15 - How to plan, predict & prove your Go To Market plan? With Mark StouseThe most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics.
Crafting a successful Go-To-Market (GTM) plan requires a strategic approach encompassing planning, prediction, and validation. Begin by meticulously planning each phase, outlining ke...2023-10-1737 min
The Journey of Business with Mike WolfFinding the Proof with Mark StouseIn this episode, Mike Wolf is joined by Mark Stouse, Chairman and CEO of Proof Analytics.ai to discuss marketing, AI, the real feelings in the C-Suite and so much more.Don’t miss this great episode, and be sure to send in your questions for Mike to answer in a future one.Find more from Mark and the team at Proof: https://www.proofanalytics.ai/aboutShow highlights:01:20 - Mark’s journey toward being t-shaped05:30 - Having the right people in the right roles07:50 - The Miss...2023-09-2945 min
The Jeff Bullas ShowPrecision Analytics: Your Secret Weapon for Confident Business Decision-MakingMark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows true business impact and financial worth. The company’s ‘Proof Business GPS’ guides businesses through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash fl...2023-09-2257 min
B2B Go-To-Market LeadersProof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark StouseProof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's revolutionizing the way businesses approach marketing performance. Mark shares the trials and triumphs of building Proof, detailing the meticulous process of finding the right market fit and fine-tuning its offerings. He also highlights the power of iteration and feedback loops to the success of the product’s direction. From...2023-09-2039 min
Predictable B2B SuccessData-driven decision-making: 5 ways to use data analytics to drive business growthAre you ready to unlock the secrets of successful B2B marketing and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with the renowned guest, Mark Stouse, an expert in marketing, data science, and collaboration. Prepare to be fascinated and intrigued as Mark takes us on a journey through the annals of history, discussing the contrasting approaches to innovation in 15th-century Italy and Germany.
But this episode isn't just about history. Mark dives deep into the pressing issues facing Chief Data Officers (CDOs) and data science teams in today's rapidly...2023-09-1955 min
High Tech Freedom Sales Podcast138 - Navigating Sales Careers: The Importance of Foundation, Skills, and Adaptability in Startup EnvironmentsMark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.
In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.
Mark offers advice on how to connect with hi...2023-09-1343 minHigh Tech Freedom Sales Podcast138 - Navigating Sales Careers: The Importance of Foundation, Skills, and Adaptability in Startup EnvironmentsMark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.
In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.
Mark offers advice on how to connect with hi...2023-09-1343 min
Failing to Success167 | Open to the Suffering of Entrepreneurship? | Lessons for Startup Founders in Durability with Mark Stouse from ProofAnalytics.ai✅ Startup Lessons: Embrace suffering as a path to personal growth in running a startup; startups come in two flavors – nearly dead or dead.✅ Founders' Durability: Building a startup requires immense durability and self-awareness; not everyone is suited for the challenging journey.✅ Ownership and Sacrifice: Owning the asset and navigating on-the-job training comes with the trade-off of potential suffering and challenges.➡️ Book a Call with ChadIn this episode 167 of "Failing to Success", Mark Stouse, CEO of Proof Analytics, delves into vital lessons for startup founders. He highlights the transformative power of embracing su...2023-08-3015 min
AIs Wide Open PodcastS1 E13 Mark Stouse (CEO, Proof Analytics) - The Power of Data-Driven Decision-Making & Top-of-Funnel StrategiesMark is a veritable expert, and brings with him a wealth of experience, in the realms of marketing and analytics. Rohan and Mark talk about the evolution of marketing measurement methods over the past two decades – Mark points out the limitations of the traditional methods of the past that heavily relied on impressions, and how the last decade has seen a revolution in the precision of marketing attribution and analytics.
Mark suggests that AI will bring a similar precision in sales analytics and attribution (particularly in terms of top-of-funnel) which will allow businesses to quickly run more experiments on various to...2023-08-2847 min
Connection Loop by DubbHow Entrepreneurs Can Overcome Struggle with Accountability, Optimization, and Reality with Mark StouseIn this episode Ruben Dua, CEO of Dubb meets with Mark Stouse, CEO of Proof Analytics
#entrepeneurship #analycis #data #ceo
2023-08-1145 min
Stronger Sales Teams with Ben WrightEpisode 23: Leading Sales Teams During Difficult Economic Times, with Mark Stouse - Part 2Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow.
In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof Analytics. They discuss various topics related to sales leadership and performance, particularly in times of adversity. Mark shares his insights on learning hacks, the importance of continuous improvement...2023-08-0814 min
Down 2 BusinessEpisode 152: The Maturity CurveAs humans our brains can handle many variables pertaining to life, business, etc. However, what happens when you get to the point where it is practically information overload or too much to handle?
Do you call it quits and just forget about things all together or do you take a step back and try to examine why things are happening the way they are?
Well..Proof Analytics has just the solution for you! While originally coming in to business with a focus on marketing, they have been able to expand over the years and serve...2023-08-081h 12
Stronger Sales Teams with Ben WrightEpisode 22: Leading Sales Teams During Difficult Economic Times, with Mark Stouse - Part 1Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin and cash flow.
In this episode of Stronger Sales Teams Podcast, Mark Stouse, CEO of Proof Analytics, discusses the challenges that CEOs and CFOs face in understanding the true business impact and financial worth of their marketing and sales efforts. He introduces Proof Business GPS, a platform that provides cause and effect analytics...2023-08-0221 min
Product Market FitEp38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast
There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship.
In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI, and the importance of human intuition in data analysis.
Chapters:
(00:00) Intro
2023-07-2650 min
The CEO Digital ShowBuild a marketing powerhouse with automated dataIn this episode, we sit down with Mark Stouse, founder and CEO of Proof Analytics. He explains how marketers can create more value for their business by automating regression analytics. We also reflect on the challenges that CMOs face in today’s extremely competitive market and how they can help their enterprise stand out in the crowd. 2023-07-1232 min
B2Beast: Killer Ideas for Big BusinessUnlocking Mark's Magic: Mastering Discomfort, Collaboration, and Transparency in Business AnalyticsExperienced Executive | Innovative Navigator | Agile Transformation | and BeastMark Stouse,CEO OF ProofAnalytics.ai, discusses the importance of embracing pain and discomfort in order to achieve success in business. They discuss the challenges of collaboration between data science and business leaders, emphasizing the need for transparency and analytics infrastructure. Mark emphasizes the significance of pain tolerance and how it can lead to growth and improvement. They highlight the value of implementing a system that provides transparency and accountability, allowing businesses to identify and optimize ineffective strategies. The analogy of a GPS is used to illustrate the benefits...2023-07-1146 min
First Customers36: How did Mark Stouse grow his startup from $0 to $2 million in revenue in 18 months?Mark Stouse grew his startup, ProofAnalytics.ai, from $0 to $2 million in revenue in 18 months. Now they’re one of the 100 partners for Salesforce and they’re still growing. Their client roster includes mega brands like Bayer, Samsung, Johnson Controls, Oracle, and others. Show links, notes, and transcript: https://parisvega.com/mark-stouse-proof-analytics/
2023-06-191h 07
Sales Code Leadership Podcast74. Sales and marketing alignment with Mark StouseJoin Kevin and Mark Stouse to hear concrete ideas for aligning sales and marketing to drive corporate goals.Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the...2023-06-1449 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Mix Modeling (MMM) -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1313 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Mix Modeling (MMM) -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1313 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTying marketing to measurable results -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Connect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1213 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTying Marketing to Measurable Results -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1213 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing, innovation, & rev ops -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Connect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1118 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing, Innovation, & Rev Ops -- Mark Stouse // Proof AnalyticsMark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-1118 min
TheInquisitor Podcast with Marcus CauchiMark Stouse: Trust, Empathy & Authentic Value-- The New Sales Imperative
Breaking Barriers: Reclaim Your Success in a Shifting Market
In an era marked by volatility and mistrust, trust and empathy play a critical role in building mark.stouse@proofanalytics.ai
Twitter: markstouse
--
If you're looking for clear direction navigating the changing market, build a consistent pipeline of quality leads, close more profitable deals, more often, let's talk.
Let's find 15 minutes, we can see if there's a fit. Click the link https://calendly.com/marcuscauchi.
2023-06-051h 10
The Summit PodcastTrust, Accountability, Confidence - The changing landscape of B2B LeadershipWhat's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.Support the show2023-06-0149 min