Shows
The Dental Marketing Secrets Podcast#123: The 40/40/20 RuleWhy do some dental campaigns totally crush it while others completely flop, even when they look beautiful?On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive into why the success of your next campaign depends significantly more on your audience and your offer than on your design or copy.Key Highlights:Defining "Direct Response" vs. "Branding."The breakdown of the 40/40/20 weighting.Why "The List" is the most valuable asset in your practice.Tactical tips for building a more powerful offer today.
2026-05-0839 minThe Dental Marketing Secrets Podcast#122: Google Review Red AlertGoogle has quietly updated its review guidelines, and it's a "Red Alert" for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your profile flagged.In this video, you’ll discover:Why you MUST stop rewarding staff for name-mentions in reviews.The "QR Code Trap" and why office Wi-Fi is killing your review count.The "Search-First" solution to boost SEO and ensure reviews stay live.How to build organic trust signals that Google loves.Don't put your practice at...
2026-05-0112 minThe Dental Marketing Secrets Podcast#121: The "Who, Not How" PracticeAre you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy.Learn why your $500/hour production time is too valuable to spend on Facebook ads and SEO. Discover how to transition from an "operator" to a "visionary" by finding the right experts to handle your practice growth.Highlights:The hidden cost of DIY marketing.Defining your Unique Ability.The "Vacation Test" for your business.Why expertise is...
2026-04-2428 minThe Dental Marketing Secrets Podcast#120: Driving High-Ticket TreatmentAre you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the "Problem Aware" stage, and sell the emotional vision of a better life—not just the nuts and bolts of a procedure.Key Takeaways:Why "proposing on the first date" kills your conversion rate.How to build a database of interested prospects using low-pressure resources.The emotional triggers that drive high-value treatment de...
2026-04-1732 minThe Dental Marketing Secrets Podcast#119: Return on Relationship w/ George WhiteIn this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more powerful metric for long-term practice success: ROR—Return on Relationship.With over 13 years of experience and a "superpower" perspective from seeing the inner workings of hundreds of dental practices, George shares why the most successful (and happiest) dentists are those who stop viewing vendors as "boxes in the mail" and start viewing them as strategic partners....
2026-04-1052 minThe Dental Marketing Secrets Podcast#118: The Resurgence of Direct Mail w/ Brian MacKayIn this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why "old school" mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients into your dental chair.Whether you’re a new practice starting from scratch or an established office looking to boost your case acceptance for "big ticket" procedures like veneers or Invisalign, Brian breaks down the exact science behind a successful campaign.What You’ll Learn in This Episode:
2026-04-0348 minThe Dental Marketing Secrets Podcast#116: Trading $140k for $1.5M (Case Study)Most dental practices do not have a marketing problem — they have a mindset problem.In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth. Mark walks through real case studies showing how a short-term view of ROI can be misleading, including one example where a $148,000 marketing investment ultimately produced $1.5 million in treatment from the resulting patient group. He also explains why tracking patient lifetime val...
2026-03-2040 minThe Dental Marketing Secrets Podcast#115: The Hygiene Effect w/ Brittany GlauzHow much impact does your hygiene department really have on case acceptance and practice growth?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success.Brittany shares how hygienists can build patient trust, explain oral-systemic health connections, and help practices improve treatment acceptance through better communication and collaboration.You’ll learn:• Why hygienists are the key drivers of patient trust• How hygiene impacts treatm...
2026-03-1340 minThe Dental Marketing Secrets Podcast#114: Why Patients Say Yes (Part 6) - ScarcityWhy do patients delay treatment for months… and then suddenly decide to move forward?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity.Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the perceived value of treatment increases dramatically.In this episode, you’ll learn:• Why patients delay treatment even when they agree with the diagnosis • How scarcity naturally occurs in dentistry • Ethical ways t...
2026-03-0631 minThe Dental Marketing Secrets Podcast#111: Why Patients Say Yes (Part 3) - Social ProofIn this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust.Discover why social proof matters so much in dentistry, especially in an industry built on vulnerability and confidence. Mark also share real-life examples and practical ways you can use reviews, patient stories, and everyday moments in your practice to build trust the right way.
2026-02-1330 minThe Dental Marketing Secrets Podcast#110: Why Patients Say Yes - Commitments & Consistency (Part 2)In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement. TakeawaysPeople want to act consistently with their self-identity.Patients need to feel a...
2026-02-0639 minThe Dental Marketing Secrets Podcast#107: Video Is The New Default Language of TrustIn this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most dental practices still aren’t using it effectively.A lot of practices are so focused on getting new patients that they overlook the ones already in the chair. Video can give you an unfair advantage by creating familiarity, reducing anxiety, and helping patients feel like they already know you before they ever show up. In a world where people research everything online first, that le...
2026-01-1625 minThe Dental Marketing Secrets Podcast#106: Setting Expectations (The Most Underrated Skill in Dentistry)In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. TakeawaysSetting expectations is crucial for patient satisfaction.Unmet expectations lead to frustration and negative experiences.Clear communication can reduce patient anxiety and increase compliance.Patients often fear the unknown aspects of dental treatment.Providing a roadmap for visits helps patients feel...
2026-01-0927 minThe Dental Marketing Secrets Podcast#105: Your Top Patient Sources, Revealed (In 5 Minutes)Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it's the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices overlook crucial opportunities and how you can capitalize on these insights to grow your patient base. Tune in for actionable tips to enhance your marketing efforts and drive success in the coming year. Accelerate Your New Patient Growth
2026-01-0205 minThe Dental Marketing Secrets Podcast#104: Marketing in a Slow EconomyIn this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He emphasizes that while demand may not disappear, patient behavior changes, requiring practices to maintain visibility and trust. Mark shares insights on optimizing conversion rates, building authority, and reactivating existing patients, all while focusing on providing value rather than discounts. The conversation highlights the need for proactive marketing efforts to capture market share during downturns and prepare for future growth.TakeawaysEconomic slowdowns change patient behavior...
2025-12-2634 minThe Dental Marketing Secrets Podcast#103: Marketing for Doctors Who Never Needed Marketing… Until NowIn this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews, enhancing Google Business profiles, and creating effective referral programs. Mark provides actionable strategies for dental practices to adapt to the changing landscape and improve their marketing efforts.TakeawaysDoctors are noticing a decline in patient numbers due to increased...
2025-12-1938 minThe Dental Marketing Secrets Podcast#102: GEO and How to Show Up in AI SearchesIn this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online and emphasizes the importance of adapting to these changes. Key topics include the significance of Google Business Profile optimization, the role of reviews and reputation in AI-driven searches, and the necessity of structured data for better visibility in search results. Mark provides actionable insights and a checklist for dental practices to enhance their online presence and prepare for the future of search.
2025-12-1129 minThe Dental Marketing Secrets Podcast#101: Google's Anonymous ReviewsIn this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient feedback, the potential for increased negative reviews, and the importance of managing online reputation. Additionally, he highlights the significance of reviews for SEO and conversion rates, emphasizing the need for dental practices to prioritize obtaining quality reviews to enhance their online presence and team morale.TakeawaysGoogle's new anonymous reviews could change patient feedback dynamics.Anonymity may e...
2025-12-0314 minThe Dental Marketing Secrets Podcast#99: Back from the Dental Dead: Reviving Lost PatientsEver feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders.Mark walks you through a simple, proven approach to re-engaging past patients without sounding desperate, pushy, or...
2025-07-2927 minThe Dental Marketing Secrets Podcast#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental PracticeMost dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece.Highlights include:Why your practice management software can’t solve this for youWhat car dealerships, real estate agents, and even Amazon can t...
2025-06-0530 minThe Dental Marketing Secrets Podcast#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron BooneThink direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.In this episode, we cover:📬 “Does anyone even read junk mail anymore?” 🧠 What types of campaigns work best? 💳 Fee-for-service vs. insurance-based practices 🎯 The 4 must-control variables for direct mail success🗺️...
2025-05-2847 minThe Dental Marketing Secrets Podcast#93: Making Magic: How To Disney-fy Your PracticeWhat if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.We discuss:How to create "WOW" moments that leave a lasting impressionThe Front Stage vs. Back Stage principle (and why it matters for your office)How to anticipate patient needs before they even askSimple t...
2025-03-0530 minThe Dental Marketing Secrets Podcast#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter GabbayIn this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls.Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for pra...
2025-02-0439 minThe Dental Marketing Secrets Podcast#91: Applying the 80/20 Rule to Your PracticeIn this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.Insights on doubling down on high-impact strategies while eliminating time-wasting eff...
2024-12-2430 minThe Dental Marketing Secrets Podcast#90: Is Your Website Helping or Hurting Your PracticeYour website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn:Why first impressions matter and how to make your website stand out.The secrets to boosting your search rankings with local SEO.Must-have features like online scheduling, patient reviews, and clear calls-to-action.How to track your website’s performance and keep it fresh for today’s patients.If you’re ready to turn your website into a...
2024-11-3040 minThe Dental Marketing Secrets Podcast#89: Which Marketing is Working with Dr. Jeff GreenfieldAre your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive into: The changes to Facebook, Instagram, and GoogleWhy impressions matterWhy some practices aren't seeing the same results they did in the pastRecommendations for those just starting to actively market their practiceListen in! ...
2024-09-2448 minThe Dental Marketing Secrets Podcast#84: The Marketing Startup Guide: 5 StepsIf you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important ta...
2023-12-1944 minThe Dental Marketing Secrets Podcast#78: Analytics & Attribution: Uncover What's Working with Nick JacksonWhat's Really Driving New Patients? Here's How To Find OutIn this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and ou...
2023-08-2339 minThe Dental Marketing Secrets Podcast#77: Get More Google Reviews! Here's HowMore Google Reviews = More Social Proof, More Visibility, More PatientsIt's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and CredibilityImprove Your Local SEO (Tap into the algorithm for more exposure!)Quality, Quantity, & FrequencyA-S-K to G-E-THow one office generated 88 5-star Google reviews in one weekIn-Office Flyers, Review CardsLet's do this!...Want marketing help? Connect with Mark at mark@markthackeray.com
2023-08-1728 minThe Dental Marketing Secrets Podcast#73: More Google Ads Q&AMore great questions regarding Paid Search plus a quick case study. In this episode we break down: Should I use broad keywords? Should I not?What should my Google Ads budget be? Is the traffic I am getting actually quality traffic? Conversion Tracking: Make sure you have it set upGoogle Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your h...
2023-05-0822 minThe Dental Marketing Secrets Podcast#72: Top 5 Local SEO MistakesLooking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic? Then Local SEO will play a MASSIVE part in your marketing strategy. And to help you get off the ground and start taking steps toward local domination...I'm covering the Top 5 Local SEO Mistakes I've been seeing recently when working with practices across the country. Here they are: Google Business Profile MistakesInconsistent DataOn-Site OptimizationPoor Content QualityLow or Non-Existent Link BuildingTune in to discover more!
2022-12-1429 minThe Dental Marketing Secrets Podcast#69: Email Unleashed (Part 3) - Case Studies!The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email. Listen in and take notes. ...And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthackeray.com
2022-10-1432 minThe Dental Marketing Secrets Podcast#67: Email Unleashed (Part 1)Join us for our Email Unleashed series on how to leverage the hidden potential. Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals. In Part 1, you'll learn...Why email? What makes email so darn special?Multiple ways to use email (some you probably haven't heard of)The 2 main types of emailsDefining your purposeTune in and take notes!And if you interested in having us handle all of your email, then click here: https://markthackeray.com/dfy...
2022-09-2939 minThe Dental Marketing Secrets Podcast#66: Google Ads Q&AAs a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be?Why did Google overspend my account?How often should I change my budget? What does ‘limited by budget’ mean?What should my CPC be?How long do I try Google ads before coming to a conclusion? Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it al...
2022-05-1734 minThe Dental Marketing Secrets Podcast#65: How to Stack the Odds in Your Favor on GoogleIn today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor. Aside from that, here are a few other reasons to consider running Google Ads:Budget friendly - works with both small and large budgetsImmediately sho...
2022-05-1318 minThe Dental Marketing Secrets Podcast#64: Updates to Facebook & Instagram AdsHow much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or thinking about it in the future.
2022-03-1918 minThe Dental Marketing Secrets Podcast#63: How To Work Less & Earn More in 2022How To Work Less & Earn More in 2022Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said, “A few things are important. Most are not." This episode will help you determine what those important things are for your practice. Tune in and take notes!
2021-12-1721 minThe Dental Marketing Secrets Podcast#62: Reviews & How To Get More w/ Dr. Henry SobolWhat are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential. It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than what they read on your website. So how do you generate great reviews for your practice? Dr. Henry Sobol from White Crown Dental joins me on t...
2021-09-2247 minThe Dental Marketing Secrets Podcast#61: Free Training: How To Generate More ReferralsReferrals are hands down the best types of new patients out there. Referred patients tend to trust you morenegotiate less on priceremain patients longeraccept treatment more easilycost less to acquire as new patientsand refer other people to your practiceBut for most practices, they don’t have any sort of formalized system for generating referrals. They simply try to provide the best experience they can...and then hope and pray that referrals come their way.Join us as we dive into how one office ‘cracked the code’ on referrals and generated...
2021-09-1804 minThe Dental Marketing Secrets Podcast#60: What People Are Saying About Your Practice with Avalon HartmanWhat are people saying about your business online? This is the heart of today's episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online. Specifically, we get into: How to generate more reviewsWhat to do when you receive a negative review? How much an increase in review rating can mean to your business (this even surprised me!)How many reviews should you have? and moreStart listening NOW. This is something all practices need t...
2021-09-0736 minThe Dental Marketing Secrets Podcast#59: Finding Influencers on Instagram with Lynn SmargisInfluencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management. In this interview, Lynn & I dive into questions like: Why you should use an influencer? What types of promotions can you use an influencer for? How do you go about findin...
2021-07-1238 min
Agency ThinkingAgency Thinking S2 E5 - Dave Thackeray from WORD AND MOUTHSeason 2 of Agency Thinking sees me talking to compadres who work WITH not IN agencies:
Guests include creative, planning, tech and pm specialists.
It's about what the experience of working with an agency is like from the outside, the good stuff, the not so good, lessons learned, warts and all.
Episode 5 features Dave Thackeray.
Dave has spent 25 years working with organisations of all shapes and sizes to create clear, captivating content to convert them.
His new communications company Word And Mouth (wordandmouth.com) is working with clients on a pay-for-performance basis...
2021-06-0141 minThe Dental Marketing Secrets Podcast#58: Understanding Instagram's AlgorithmHow to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip. Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience. Let's get to it!
2021-05-2517 minThe Dental Marketing Secrets Podcast#57: Promoting Your Practice On LinkedIn with Dr. Angela MulrooneyLinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥This is a topic I've wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is just what I was looking for. Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insight to help other practices follow in her footsteps. Here's what we dive into: Why LinkedIn? How you can find more of your...
2021-05-0646 minThe Dental Marketing Secrets Podcast#56: Why Just Having A Website Won't Cut It with Guest Sarah JohnsonIn today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing. In other words, what is your practice story? What are patients going to experience when they walk through your front door? Your message is mission critical to attracting the right type of patients. And joining the podcast is messaging maestro Sarah Johnson to point on some of the key ingredients of a powerful m...
2021-04-271h 08The Dental Marketing Secrets Podcast#55: Cause Marketing with Daniel Dudley Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.We take a close look at how Cause Marketing can: Build long-term relationships within your communityUnite your team by working on something bigger than the practiceIncrease awareness & recognition Engage patients in contributing towards a worthy causeJoin us!*****Hey! One last thing real quick......
2021-04-0937 minThe Dental Marketing Secrets Podcast#54: How To Navigate Dental Practice Transitions with Bill Barrett & Justin BaumannIf you are thinking of buying, selling, or merging your practice then this episode is for you.Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice transitions: Bill Barrett: CEO of law firm Mandelbaum Salsburg, co-chair of the National Dental Law Center, and author of the book 'Buy, Sell, Merge'. Justin Baumann: Practice transition e...
2021-03-1853 minThe Dental Marketing Secrets Podcast#53: Authentic Marketing with Guest Regan RobertsonMost practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do you stand out? That's what we're talking about on this episode with Regan Robertson. Specifically, we dive into: 3 Levels of Authentic MarketingHow to Uncover the Story Your Practice is Tel...
2021-03-1633 minThe Dental Marketing Secrets Podcast#52: Moving Your Practice Away From PPOs with Dr. Chad JohnsonYes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid. Hear what Chad has to say about: How did you finally make the decision? What was the 'point of no return'? What ty...
2021-03-0959 minThe Dental Marketing Secrets Podcast#51: Are You Charging The Right Fees? w/ KJ JordanAre you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into: The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeoverHow do you know if you are charging the right amount? What type of impact can this have on my practice? Why should I update my fees when PPOs decide what I will b...
2021-02-1640 minThe Dental Marketing Secrets Podcast#50: Practice Growth Strategies for 2021 with Tim KelleyStrategic practice growth comes from understanding your current position and where you'd like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practiceCommon problems of most dental websites5 things patients are looking for in a dental practiceand loads more. Tune in! ****About Tim KelleyTim Kelley & Tim Healy formed TNT Dental in...
2021-02-1148 minThe Dental Marketing Secrets Podcast#49: How To Get Rid of Bad PPOs with Brad JamesWho else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to layout the specific steps to getting rid of bad PPOs. We dive into several key points, such as: How do I determ...
2021-02-0844 minThe Dental Marketing Secrets Podcast#48: Winning in 2021 with Guest Devin SchumacherWhat are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes!****About Devin SchumacherDevin Schumacher is the co-founder & CEO of SERP Dental - a company that helps dentists grow their practices while increasing profitability, operational efficiency and reducing chaos....
2021-02-0248 minThe Dental Marketing Secrets Podcast#47: Is Teledentistry Really Here To Stay? with Fred JoyalWith the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized. But will this trend continue? What does the future hold for teledentistry? How do you know if teledentistry is right for your practice? I ask Fred Jo...
2021-02-0142 minThe Dental Marketing Secrets Podcast#46: Why Your Online Reputation Matters with Angela ByrnesDoes your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about the critical aspects of online reputation. We dive into common challenges and questions such as: How do reviews influence potential patients? How does online reputation affect your SEO and visibility? Which platforms should you focus on for p...
2021-01-2635 minThe Dental Marketing Secrets Podcast#45: Knowing Your Return On Hygiene with Rachel WallWhat role does Hygiene play in your practice? Do you feel like you are maximizing your hygiene potential? Do your hygienists have the tools, resources, and direction to improve case acceptance? Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice. With over 30 years of clinical & coaching experience, Rachel shares:What every dentist should know about hygieneHow hygiene contributes to the overall success of your practiceThe common mistakes practices are making when it comes to their approach on hygieneHy...
2021-01-1945 minThe Dental Marketing Secrets Podcast#44: Video Marketing Secrets with Matthew MillerIf you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now. Specifically, we break down: The unique benefits of a video messageThe 3 types of videos to createThe 3 styles of videosMatthew's campaign that's producing 20:1 ROI during CovidA fantastic conversation with a TON of great tactics that you can take and apply right now for your practice. Grab a pen and...
2021-01-181h 01The Dental Marketing Secrets Podcast#43: Marketing Campaigns and Shifting Practice Culture with Andrea Kartch (Part 2)***Part 2Ever struggled to get buy in from your team on a new marketing campaign?Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.So...how do I actually get my...
2021-01-0934 minThe Dental Marketing Secrets Podcast#42: How To Enroll Your Team In A New Marketing Campaign with Andrea Kartch (Part 1)Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed. So...how do I actually get my team on board with a...
2021-01-081h 06The Dental Marketing Secrets Podcast#41: Stop Flushing Your Marketing Budget Down the Toilet w/ Steve BrownHave you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle? That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward). And what needs to be in this system?? Steve Brown joins DMS to break down the 4 ingredients to a winning system. Join us! ******About Steve Brown:Steve Brown has a passion for inspiring and em...
2020-12-3049 minThe Dental Marketing Secrets Podcast#40: The 7 Pillars of Practice Management with Dr. Alun ReesDo you have a true and tried system for managing your practice? Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.')That's exactly where he found himself. Three years into owning his practice, he had hit rock bottom. His wife had left him. No home. A looming recession in t...
2020-12-2854 minThe Dental Marketing Secrets Podcast#39: Is Apple Killing Facebook Ads?Why does the Apple iOS14 update have Google and Facebook all up in arms?Will this completely destroy Facebook Ads as we know it? Is this the end??In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward. Tune in!
2020-12-2318 minThe Dental Marketing Secrets Podcast#38: How To Save Up To $100K On Your Next Lease Renewal w/ Guest Colin CarrHow important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert. We got into all sorts of questions like...Purchase or lease office space? What are top mistakes that dentists make with their office space? (#2 really shocked me)How to successfully renegotiate your lease? If you are looking for a new space or your lease is coming up, you NEED to...
2020-12-2235 minThe Dental Marketing Secrets Podcast#37: How To Treat Your Practice Like An Investment with Guest Eric MillerWe've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him. That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you. I'm joined by financial planning wizard, Eric Miller, co-owner of Econologics Financial Advisors to discuss How To Treat Your Practice Like An Investment. Eric's first step in and how it affects everything elseWhy you should NOT depend upon accountants for tax planning (and what that can e...
2020-12-1534 minThe Dental Marketing Secrets Podcast#36: In-House Membership Plans with Guest Paul LowryToday I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen. Paul shares the many pitfalls of traditional in-house membership plans, such as:Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly differentRenewal rates are terribly low because most patients only purchase the in-house plan when they need a costly treatment; they are not vested in the yearly plan itselfManaging the plan without all the stress, headache, and confusion...especially when you have multiple providers t...
2020-12-0843 minThe Dental Marketing Secrets Podcast#35: Three Keys to Killer ContentWhy is nobody commenting on my Facebook or Instagram posts? How come I'm not seeing any engagement? How do I get more people to follow me or like my page? Ahhh....social media. You know that you need to be on there but can't quite figure out. If you are looking for ways to ramp up your social media presence and really start building true engagement with your audience, then this episode is just for YOU. Discover the 3 Keys to creating killer content that 'stops the scroll' and makes...
2020-11-2649 minThe Dental Marketing Secrets Podcast#34: Marketing Your Practice During The Holidays w/ Guest Lorie StreeterThe holidays are here! What is your holiday marketing plan?Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season. A few key points that stuck out to me: Bridge the gap of isolation and connection with your patients'Coffee Marketing' (you'll just have to listen)End of year benefits, package deals, and moreTune in!
2020-11-1047 minThe Dental Marketing Secrets Podcast#33: Bridging The Covid Hygiene Gap with Guest Cory PinegarIt was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column. In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward. Here's some of the topics we break down:Covid gap causing a 10-15% drop in overall productionWhy practices are losing 17% of patients each year on average 4 Steps to SuccessA...
2020-11-0344 minThe Dental Marketing Secrets Podcast#32: 5 Reasons Why Social Media Loves VideoVideo content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients. I also address the two biggest obstacles I hear when it comes to video: "Creating videos is too expensive.""I'm not good in front of a camera." You don't want to miss this epis...
2020-10-0223 minThe Dental Marketing Secrets Podcast#31: Marketing Branded Products with Guests Ali Mardanlou and Jeff GlauserHow effective are branded products? Are all those pens, hand sanitizer bottles, and calendars really working for you? That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties. Specifically, we dive into: Are branded products effective long-term? Do they stick around or simply get tossed in the trash can? Top of mind awareness and building social proofWhat's really popular RIGHT NOWNot only that, but Ali & Jeff included a *secret* offer just for those that listen to the episode. Make...
2020-09-2240 minThe Dental Marketing Secrets Podcast#30: Slaying The Recall Dragon With Guest Cory PinegarImagine if you were able to finally figure out the riddle of recall in your practice? If you could solve that mystery and start inactivating 30-40% of your inactive patients...patients that you've already invested time and money to acquire??That's what today's episode is all about: Slaying the Recall Dragon. I'm joined by Cory Pinegar, CEO of CallForce where their primary mission is helping practices reactivate lost patients. Tune in as we dive into:How an effective recall system can multiply your practice profitabilityThe common...
2020-09-0436 minThe Dental Marketing Secrets Podcast#29: All Marketing Roads Lead Through Here with Guest Lorie StreeterWhen it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager. (perfect timing since September is Office Manager Appreciation Month!)With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 31 years of experience to the discussion table, both as an office manager a...
2020-09-0253 minThe Dental Marketing Secrets Podcast#28: How To Innovate Like Amazon with Guest Marc HansenIn this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. Specifically, we look at: How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practicesRemoving friction for your patientsImportance and potent influence of patient reviewsMassive results from practices that are embracing innovation (10x increase in monthly leads for example)AND...we share a FREE GIFT from Podium that you will definitely want to take ad...
2020-08-2039 minThe Dental Marketing Secrets Podcast#27: Instagram Pinned Comments (Quick Tip)Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in. Recently, Instagram has rolled out a few new features to help combat negative and bullying. In today's quick tip episode, we dive into what those features are and uncover 3 easy (yet powerful) uses to protecting your page and maintaining brand integrity. Tune in!
2020-08-1218 minThe Dental Marketing Secrets Podcast#26: How To Turn Your Team Members Into Marketing Machines With Guest Jennifer ThompsonMore than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. Specifically, you'll discover:How empowering your team members will elevate your practiceThe common mistakes (and how to avoid them)How you can get started right awayPresident of Insight Marketing Group, Jennifer Thompson joins me on the show today to share her decades of experience transforming teams throughout the healthcare industry. Tune in...
2020-07-1640 minThe Dental Marketing Secrets Podcast#25: My Secret Sauce Called Scientific MarketingIn today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others. What makes this process so effective is that it's all based on results. Not theory. But actual, tangible, 'take-it-to-the-bank' results.And...anyone can follow this process, too. It's not exclusive to those with certain talents & abilities. It's available to all. Give a lis...
2020-07-0123 minThe Dental Marketing Secrets Podcast#24: Social Media For 2020 & Beyond with Guests Alex Virden & Dr. Jordan Virden MenefeeYou are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :) Alex Virden & Dr. Jordan Virden Menefee join me as we dive into...Current state of social media; what's going on right now and how to best connect with patients during this unprecedented timeWhy social media NEEDS to be an integral part of your marketing strategyTwo social media "musts" for 2020Branding: personal brand vs. professional brand? Whi...
2020-06-2653 minThe Dental Marketing Secrets Podcast#23: Three Pillars of Long-Term Marketing SuccessHow do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today's episode, we dive into:How to avoid the emotional roller coaster that can come with evaluating your marketing performanceWhy you are NOT necessarily your own patient when it comes to marketingCase study of a new client campaign resulting in a 585% ROIParallel between being a new parent and a new marketerAnd the 3 Pillars that are crucial to long-term marketing successLet's get to it!
2020-06-2030 minThe Dental Marketing Secrets Podcast#22: Email Marketing Is NOT DeadIn today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing. We discuss the WHY behind email marketingWhy I believe it’s the marketing backbone of your practiceI share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and readYou are going to love it. Let’s get after it!
2020-06-0437 min