Shows
World Class Real Estate#326 Estate Agent to Business Owner: Ben Roberts on Values, EOS & World-Class ServiceIn this episode, Mark Worrall and Ian Macbeth sit down with Ben Roberts, a leading estate agent in North Wales, Chester, and the Wirral, to explore how values, leadership, and business systems have transformed his agency.Ben shares the pivotal moment when he realised he wasn’t running a business—just doing a job. Inspired by Gina Wickman’s book "Traction" and the Entrepreneurial Operating System (EOS), Ben restructured his team and embedded core values like consistency, proactivity, expertise, and solution-finding into every aspect of the business. The result? A culture shift that led to significant growth and pe...
2025-12-0250 minWorld Class Real Estate#325 Headhunting for High Performers: Winning the Recruitment Game in 2026In this face-to-face episode, Ian and Mark sit down with seasoned recruitment expert and top headhunter Morne Ackerman to unpack the evolving world of headhunting and talent acquisition heading into 2026.With a proven track record in the staffing and recruiting industry, Morne brings a no-fluff perspective on what it takes to identify, attract, and retain high-performing individuals in a hyper-competitive market. Drawing on his deep experience in negotiation, sales, and the property industry, Morne shares how estate agents—and business leaders more broadly—can sharpen their recruitment game to build winning teams.Expect real talk, prac...
2025-11-2554 minWorld Class Real Estate#324 This AI Could Kill Rightmove – Are You Ready?Mark Worrall and Ian Macbeth sit down with Mal McCallion, founder of MyPorta, to reveal how AI is quietly transforming the way buyers search for property — and why the traditional portal model may not survive the next five years.Mal explains why filters are finished, how voice-led AI searches are already here, and what estate agents need to do to make their listings visible to machine intelligence as well as humans.Whether you're sceptical or sold on AI, one thing’s clear: the way people find property is changing fast — and most agents aren’t ready.
2025-11-181h 01World Class Real Estate#323 Sharing The P.A.C.E strategy, Threats vs Opportunities and Golden Missed Feedback For Estate Agents.In this episode, Ian Macbeth shares a practical framework his agency is using to tackle stale listings: the PACE process—Primary, Alternate, Contingency, Emergency. Adapted from military planning, it helps agents respond quickly when a listing underperforms, giving structure to price changes, marketing tweaks, and vendor conversations.From strategy to tech, the conversation moves into the growing role of AI in estate agency. Ian discusses turning Google reviews into AI-generated video testimonials, voice cloning, and the balance between innovation and authenticity in a client-facing business.Also in this episode:📉 October market performance: Why excha...
2025-11-1144 minWorld Class Real Estate#322 A Game Changer: The Birth of AI Scouts For Estate AgentsIn this groundbreaking episode, Mark Worrall, Ian Macbeth, and guest Mark Burgess dive into the next evolution of estate agency operations: AI Scouts. Inspired by football scouts, these AI-powered systems are revolutionising how agents source leads, manage databases, and personalise outreach.Mark Burgess shares the journey behind the development and testing of AI Scouts across 138 postcodes, revealing how they delivered 750+ personalised emails and WhatsApp messages within 24 hours. From monitoring CRMs and property portals to matching listings with buyers, these digital scouts are doing the heavy lifting—freeing agents to focus on high-value, human-centric work....
2025-11-051h 02World Class Real Estate#321 Our Opinions on the Rumours, Awards and New FTB TrendIn this episode, Mark Worrall and Ian Macbeth dive into the latest rumours ahead of the UK Budget and their potential impact on the property market. From proposed tax changes on homes over £500,000 to the removal of capital gains exemptions for high-value properties, they explore how these shifts could affect estate agents, sellers, and buyers—particularly in London and the South East. They also unpack the emerging trends among first-time buyers and debate the real value of industry awards versus Google reviews when building a trusted agency brand. Plus, there’s seasonal chat on morning routines, market slowdowns, and the i...
2025-10-2847 minWorld Class Real Estate#320 Upfront Fees, FaceTime & How Communication Killed The Deal...In this episode, Mark Worrall and Ian Macbeth dive into the communication habits shaping modern estate agency — starting with their love-hate relationship with voice notes. They explore the growing power of WhatsApp in client communication and how it could revolutionise offer presentations and scheduling. Mark shares a cautionary tale of a six-month sale collapsing on exchange day, sparking a wider discussion on the emotional strain agents face and why the system needs reform. From upfront fees to pre-condition reports, Ian and Mark unpack proposed changes that could reduce fall through's and raise industry standards. This episode is a call to...
2025-10-2135 minWorld Class Real Estate#319 Why Great Solicitors Are RARE – and How to Spot Them With Jonny PalmerIn this episode of The World Class Real Estate Podcast, Jonny Palmer joins Mark and Ian to break down the essential ingredients of a truly world-class estate agency. From the power of relentless standards and consistency to the importance of building strong, collaborative relationships with conveyancers, Jonny shares actionable insights every agent can implement today.He introduces the RARE formula for choosing solicitors – Reviews, Awards, Referrals, and Experience – and explains how his FAST service is transforming transaction speeds through better systems, weekly updates, and tech-led communication like WhatsApp.If you're looking to level up your oper...
2025-10-1454 minWorld Class Real Estate#318 From a Gary Vee Shoutout to Smarter AI Prompts – Lessons You Can Use TodayIan Macbeth and Mark Worrall discuss their excitement about being name-dropped by Gary Vaynerchuk on the Tom Ferry podcast. They explore the benefits of using ChatGPT for content creation, leveraging voice prompts for more detailed inputs. Ian shares his experience with ChatGPT for estate planning and market updates. They also discuss the potential of AI in improving conveyancing efficiency and the importance of early adoption in real estate. The conversation highlights the value of AI in enhancing productivity and content creation, emphasizing the need for estate agents to embrace these tools for competitive advantage.🔊 This episode is spo...
2025-10-0732 minWorld Class Real Estate#317 Learning about Sacrifice and Success: The Ben Hicks Honesty StoryThis week, Ian and Mark sit down with Ben Hicks, a self-employed estate agent with a fascinating journey that began at just 17 years old—right before the 2007 credit crunch.Ben shares openly about the highs and lows of his career, from juggling multiple jobs and living apart from his family in the early days, to building a successful business grounded in honesty and trust.The conversation dives into some of the biggest themes shaping estate agency today:Why being upfront with clients—even when delivering bad news—builds stronger, lasting relationships.The re...
2025-09-3050 minWorld Class Real Estate#315 23 Years of Lessons: Agents Before & After The iPhoneWait… Ian and Mark have 23 years of experience in estate agency? Surely they started at 10 years old, right? 😅In this episode, they reflect on what two decades plus in the property game has really taught them – from knocking doors and printing particulars to embracing CRMs, video marketing, and, of course, the small matter of the iPhone changing everything.They dive into:📱 How tech has transformed the role of the agent📦 What’s improved (and what hasn’t) in agency culture🧠 The biggest lessons learned – sometimes the hard way🔮 What the next 23 years could look like (sp...
2025-09-1637 minWorld Class Real Estate#314 How Good Is the Market Right Now? The Stats Might Surprise You…This week, Ian and Mark dive into the latest market stats to answer the burning question on every agent’s mind: just how good is the property market right now?With transaction volumes up and buyer activity heating up, it feels like a strong market — but do the numbers back that up?Tune in as the guys break down what’s really happening beneath the headlines, compare this year’s performance to previous years, and share their top tips for staying sharp in a high-volume market. Whether you’re flying or just keeping up, there’s practical...
2025-09-0928 minWorld Class Real Estate#313 Quiet Market, Loud Moves: September Surge & Smart Agent StrategyMark Worrall and Ian Macbeth are back from their holidays and diving straight into the latest shifts in the property market. In this episode, they share fresh insights from a surprisingly busy August and predict a listing surge as September kicks in. With potential tax changes on the horizon and a patchy market landscape, the duo breaks down what agents really need to focus on.From pricing with confidence and managing motivated sellers to preparing for Q4 like a pro, this episode is a must-listen for any estate agent looking to finish the year strong. Mark and...
2025-09-0236 minWorld Class Real Estate#311 If I Launched an Agency Today… James Cocker’s Ultimate Social Media Playbook for Estate AgentsWhat would a social media growth expert do if he opened a new estate agency today? In this game-changing episode, Mark and Ian sit down with James Cocker — founder of HomeFeed and the go-to guy for cracking the social media code in the property industry.James breaks down how estate agents can hack the algorithm, from content that actually gets seen, to simple tweaks you can implement within minutes, this episode is packed with high-impact, low-effort wins.Whether you're brand new to social or already posting daily, this episode will change the way you think ab...
2025-08-1950 minWorld Class Real Estate#308 Two New Secrets Revealed; That Estate Agents Will Love!Sponsored by: Iceberg DigitalIn this energised episode, Mark and Ian reflect on recent standout podcast guests—Clint, Steve Beercock, and James—and the powerful insights they've shared around personal development, content creation, and evolving estate agency practices. From Zoom to face-to-face recordings, the duo explore how in-person collaboration creates space for higher energy, richer conversations, and industry-changing ideas.They reveal two exciting secrets that will be game-changers for agents...Other key topics covered include:The value of exclusive listings vs. multi-agency strategiesPricing strategies that align with seller moti...
2025-07-2931 minWorld Class Real Estate#307 Estate agency dark arts, or just breaking rules?In this explosive episode, Mark and Ian are joined by industry insider Clint Nykamp – former Connells employee – to unpack the shocking revelations from the BBC Panorama episode aired on 14th July.The trio dive deep into the dark side of corporate estate agency, spotlighting pressurised sales tactics, target-driven culture, and the manipulation that often blurs the line between hustle and harm. They also scrutinise the poor service standards and overvaluing practices exposed at Purplebricks, raising big questions about accountability in the hybrid and online model.Is this just bad behaviour, or does it reflect something rott...
2025-07-2249 minWorld Class Real Estate#306 Learn how AEO and Ai summary’s are changing the world with Rowan Waller The Property PenIn this future-facing episode, Rowan Waller returns to talk about the rise of Answer Engine Optimisation (AEO) and how AI-generated content is transforming the way estate agents reach their audience. Mark and Ian dive into how AEO is different from traditional SEO—and why optimising for tools like ChatGPT, voice search, and Google’s new search experience could become a competitive edge. Rowan shares tactical examples of how to use AI summaries, structured answers, and smarter content formats to get found faster, build trust, and serve modern buyers and sellers better. Essential listening for agents who want to futureproof thei...
2025-07-1554 minWorld Class Real Estate#304 Royston Guest, Cash Flow, Profit & The Seven Mistakes Killing Estate AgentsMost estate agents don’t fail because they lack leads. They fail because they don’t understand their numbers.In this episode, Royston Guest joins Ian and Mark to uncover the biggest blind spots in estate agency businesses today—starting with cash flow. With only 53% of listed properties completing in 2024, many estate agents are waiting up to 180 days to get paid. That’s not sustainable.Royston shares real-world advice on managing cash flow, understanding gross profit vs net profit, and why chasing vanity metrics (like listings and followers) won’t pay your...
2025-07-0156 minWorld Class Real Estate#303 Learn how to expand into new areas and super size your agencyIn this episode of The World Class Real Estate Podcast, Mark and Ian break down how to strategically expand your estate agency into new territories. From village-to-village growth to a more scientific, data-driven approach, Ian shares the exact research he does before entering a new area—and why traditional methods might be holding you back.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing.
2025-06-2446 minWorld Class Real Estate#302 Controversial Warning: Schools, Education and Estate Agency Value?In this bold and thought-provoking episode, Mark and Ian explore two powerful themes: the role estate agents can play in the education system, and the importance of personal development within our teams.First, they dive into why our children should be learning about mortgages, financial literacy, and real-world life skills much earlier—and how estate agents could be part of that solution. Then, the conversation shifts toward self-improvement, with a focus on how helping our teams grow as individuals can lead to stronger, more resilient businesses overall.Packed with practical insights, big ideas, an...
2025-06-1720 minWorld Class Real Estate#301 Michelle Gallagher, learn the skills that made her x2 UK Agent of The YearIn this episode, Ian and Mark sit down face-to-face with one of the UK’s most accomplished estate agents – Michelle Gallagher, co-owner of JD Gallagher in Lancaster. Alongside her husband John Gallagher, Michelle has led their agency to back-to-back EA Masters wins in 2022 and 2023 – the most prestigious accolade in the UK property industry.Michelle opens up about the disciplined routines, powerful habits, and relentless consistency that have helped her build one of the country’s leading agencies. From her market update videos to her evolving video marketing strategy, Michelle shares how she keeps her brand fresh and her clie...
2025-06-1052 minWorld Class Real Estate#300 Learn how to negotiate like they teach at HarvardIn this episode of The World Class Real Estate Podcast, Ian Macbeth and Mark Worrall dive into one of the most vital — yet often underdeveloped — skills in estate agency: negotiation.With the market shifting and buyers becoming more price-sensitive, Ian and Mark break down the different styles of negotiation, from collaborative and consultative to competitive and hardball. They discuss which styles work best in today’s climate, and how agents can adapt their approach depending on the client, property type, and economic conditions.WCRE has partnered with Iceberg Digital as our exclusive sponso...
2025-06-0342 minWorld Class Real Estate#298 Learn how to make properties sexy againThe property market has shifted. April completions dropped. Sales stayed steady. But the numbers tell a deeper story. In this episode, estate agents Ian and Mark break down what’s happening on the ground.They talk about the end of the stamp duty holiday and how it's stretched the market. Summer could be slower. Not because of demand—but because of price.Ian shares hard stats: from March to May, 66.5% of homes went under offer. Still, asking prices are up 6.6% since October. The result? Fewer buyers, more price reductions, and...
2025-05-2028 minWorld Class Real Estate#297 Learn how to future proof estate agency with Mark BurgessMark and Ian welcome back a true game-changer in the estate agency world — Mark Burgess, founder of Iceberg Digital and best-selling author of The Estate Agency Revolution.If you're serious about future-proofing your agency, this episode is essential listening.We visit Mark’s journey — from the continued evolution of Iceberg Digital to what he's seeing now in the marketplace that many agents are still blind to. This is a strategic deep-dive into how agents can stay ahead of the curve in a fast-changing industry.🎯 What we cover:What "future-proofing" really means for estat...
2025-05-1359 minWorld Class Real Estate#296 Success & Earning, is money a dirty work in Estate Agency?In this candid episode, we’re joined by Ian Macbeth and Mark Worrall—two experienced agents who aren’t afraid to talk about the real stuff behind the scenes.From the frustration of training for a 100k ultra with an injury, to the uncomfortable topic of money in estate agency, this chat is refreshingly real. Ian opens up about the mental toll of being sidelined from running, while Mark highlights the importance of being honest—not just with others, but with yourself.We dive into:🏃♂️ I...
2025-05-0635 minWorld Class Real Estate#295 Using AI to Win Instructions, Streamline Your Agency, and Think Like a CEO with Mark BurgesIn this forward-thinking episode of The World Class Real Estate Podcast, we sit down with Mark Burgess, founder of Iceberg Digital and author of the acclaimed book “Where did my industry go?” If you’ve ever felt like you’re stuck in the day-to-day of estate agency, this episode is your invitation to zoom out — and level up.Mark brings a unique perspective: part PropTech innovator, part strategic coach. He unpacks how AI and integrated systems are giving estate agents the edge — but only if they’re willing to think like real business owners, not just agents.
2025-04-2950 minWorld Class Real Estate#293 Learn What’s Holding Back UK Housing, Directly From Kevin Hollinrake, MP & Hunters FounderIn this episode of World Class Real Estate, Ian Macbeth and Mark Worrall sit down with Kevin Hollinrake, Shadow Secretary for Levelling Up, to explore how marginal gains, customer-first thinking, and smarter housing policy could reshape the UK property market. From 95% satisfaction rates (thanks in part to feedback from his own mum) to fresh ideas for first-time buyers and downsizers, Kevin shares a practical vision for better homes and better service.🎯 Key topics:The power of small, consistent improvementsTailored policies for local housing needsSupport for first-time and last-time buyers
2025-04-2256 minWorld Class Real Estate#292 Do you look for solutions or problems?Every real estate agent faces daily challenges, but what truly sets the best apart? Join Ian and Mark as they explore the crucial difference between presenting clients with problems versus offering effective solutions. Learn how to shift your mindset, become a trusted advisor, and navigate obstacles with confidence, ultimately leading to more successful outcomes and stronger client relationships. Discover practical strategies to turn hurdles into opportunities and become the go-to problem-solver in your market.
2025-04-1515 minWorld Class Real Estate#291 Learn How to Set Higher Standards, Work Smarter, and Win More ClientsJoin Ian and Mark as they welcome Matt Barrell to discuss what truly defines "world-class" real estate. Discover the importance of knowing your numbers, building strong client relationships through responsiveness, and maintaining integrity in every transaction. Matt also shares his strategies for balancing work and life, emphasizing the need to avoid burnout and prioritize well-being. Learn how to educate clients with real data, build trust through transparency, and set boundaries for sustainable success in this demanding industry.Apologies to Matt for the delay with this episode, it was originally scheduled to be released as...
2025-04-0846 minWorld Class Real Estate#290 Learn How to Handle Lowball Offers Without Losing the SaleIn this refreshingly honest episode, Mark is joined by Ian to tackle a topic that’s increasingly relevant in today’s property market—lowball offers. With more buyers chancing their luck, the duo unpack the art and psychology of negotiating without letting ego, emotion, or poor advice get in the way.Ian opens up about a recent experience where an offer came in a staggering 17.5% under asking price. What follows is a brilliant breakdown of how agents should respond in these moments—offering perspective, not panic, and keeping both feet firmly on the ground.
2025-04-0133 minWorld Class Real Estate#289 Learn How to Fix What’s Broken in Estate Agency: From Overvaluing to a Rightmove ReformIs the UK real estate market broken? Ian Macbeth, Mark Worrall, and industry disruptor Shaun Adams tackle the hard truths head-on. With only 63% of listings completing, they reveal the critical flaws plaguing the industry, from rampant overvaluing to Rightmove's controversial pricing. Discover Shaun's revolutionary solutions: pre-market prep, reservation agreements, and a bold challenge to the CMA. Learn how to navigate the evolving landscape, from AI disruption to the role of industry bodies, and equip yourself with actionable strategies to drive real change. This is a must-listen for any agent ready to fix what’s broken and build a more et...
2025-03-251h 07World Class Real Estate#288 Learn How to Position Yourself as the Go-To Estate Agent: Build a Brand Clients TrustIn this episode of World Class Real Estate, hosts Mark Worrall and Ian Macbeth are joined by branding expert Louis Fulcher to discuss what makes a real estate brand truly world-class. They explore the crucial difference between branding and marketing, the power of reputation, and the importance of consistency across all touchpoints. Louis shares valuable insights on personal branding, website transparency, and how estate agents can position themselves as the obvious choice in a competitive market.
2025-03-1842 minWorld Class Real Estate#287 Learn The Power of Diary Management & High-Performance PlanningIn this episode, Mark Worrall and Ian Macbeth share insights on balancing personal and professional commitments, the importance of structured diary management, and strategies for maintaining high performance. They discuss February’s remarkable business growth, and the challenges of saying no in a fast-paced industry. The duo also unveils upcoming podcast guests, including a self-employed agent and a brand expert, and their plans to elevate the podcast.
2025-03-0435 minWorld Class Real Estate#285 Sam’s Return: How to build your perfect client listIn this episode of The World Class Real Estate Podcast, Mark Worrall, Ian Macbeth, and Sam Hunter share updates on their personal and business journeys, covering a range of topics from social media strategies to the challenges in the property industry.
2025-02-1836 minWorld Class Real Estate#284 The Trust Timer | An Estate Agents Modern Day Superpower.In this episode, Mark and Ian dive into the evolution of estate agency and why video content is now non-negotiable for building trust, identity, and engagement. They break down what makes content stick, how to carve out a unique position in the market, and why showing your human side is more powerful than ever.From the importance of a trust timer—that slow-burn credibility built through consistent content—to the role of exclusivity, structure, and authenticity in marketing, this conversation is packed with insights estate agents (and business owners in general) can take straight into...
2025-02-1138 minWorld Class Real Estate#283 Two Podcasts, One Episode, Twice The Value. Fees, Stats, Reputation and more…In this episode, Opening The Gates To More Listings & World Class Real Estate Podcasts combine in collaboration… Ian Macbeth, Mark Worrell, and Simon Gates sit down to discuss the live trends in the property market, fee structures improvement techniques, and to build lasting client relationships. The guys discuss the January market, negotiation tactics, and strategies to stay ahead of your competition, this conversation is packed with actionable insights for estate agents and you get two for the price of one listen this week.
2025-02-041h 14World Class Real Estate#282 Learn the data trends that impact your figures and profit!In this episode, Ian and Mark welcome Paul Jamieson, Sales Director at the data and proptech firm TwentyEA (https://www.twentyea.co.uk/).
Paul dives deep into exclusive data from 2024, revealing insightful statistics and trends that will shock you and have the potential to impact your figures and profits in 2025.
Don't miss out on these valuable insights that can help you:
Predict market shifts and stay ahead of the curve.
Learn how data can help you build familiarity with your potential clients.
Make data-driven decisions to maximize your profitability.
This episode is a...
2025-01-2850 minWorld Class Real Estate#281 What to expect from The Women In Estate Agency Conference With Clare Hughes
In this episode, Ian and Mark are joined by Clare Hughes, a leading voice in the women in real estate group, as she leads a powerful discussion on the challenges and opportunities facing women in the industry.
Clare, who is spearheading the Women in Estate Agency Conference, shares her inspiring story and provides valuable insights into the history and current state of women in estate agency. Together, they explore strategies for empowering women, fostering inclusivity, and creating a more equitable and supportive environment for all professionals.
Conference details here: https://womeninestateagency.co.uk...
2025-01-2147 minWorld Class Real EstateWhat market is today's market making? Day 7 of 7 Agent AcceleratorThe final day of our 7-Day Agent Accelerator! In this episode, Mark and Ian discuss the evolving landscape of real estate and how to future-proof your business. Learn how to identify emerging trends, anticipate market shifts, and adapt your strategies to thrive in the future.
2025-01-2005 minWorld Class Real EstateIncrease your fees, day 6 of 7 Agent Accelerator
Day six of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss strategies for optimizing your real estate fees. Learn how to position yourself for higher fees, negotiate effectively, and implement innovative fee structures. Get ready to increase your revenue and maximize your earning potential.
2025-01-1909 minWorld Class Real EstateWhat is your value as an estate agent? Day 5 of 7 Agent AcceleratorDay five of our 7-Day Agent Accelerator! In this episode, Mark and Ian explore the critical question: What unique value do you offer your clients? Discover how to differentiate yourself from the competition, identify your competitive advantage, and position yourself as the go-to agent in your market.
2025-01-1809 minWorld Class Real EstateOnline presence - Building your digital fortress! day 4 of 7 Agent Accelerator
Day four of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss the importance of a strong online presence in today's digital age. Learn how to optimize your website, leverage social media, and build a powerful online brand. Get ready to attract more clients and dominate your local market.
2025-01-1708 minWorld Class Real EstateProptech good or bad? Day 3 of 7 Agent AcceleratorDay three of our 7-Day Agent Accelerator! In this episode, Mark and Ian explore the ever-evolving world of proptech. Learn how to identify the right tools for your business, avoid costly mistakes, and leverage technology to streamline operations and enhance client experiences.
2025-01-1710 minWorld Class Real EstateTaking Estate Agency KPIs To WAR! Day 2 of 7 Agent Accelerator
Day two of our 7-Day Agent Accelerator! Join Mark and Ian as they discuss the importance of Key Performance Indicators (KPIs) in estate agency. Learn how to track the right metrics, analyze data effectively, and use insights to drive growth. Get ready to take your KPIs to WAR and achieve peak performance.
2025-01-1510 minWorld Class Real Estate7 Day Agent Accelerator: Using Communication To Improve Agency (Day 1 of 7)Kickstart your week with the first episode of our 7-Day Agent Accelerator! In this bite-sized episode, Mark and Ian dive deep into the power of communication in estate agency. Learn simple hacks to improve your communication, build rapport quickly and easily with clients, and effectively convey value. Get ready to elevate your communication skills and unlock new levels of success.
2025-01-1418 minWorld Class Real Estate#273 Be the best estate agent you can be in 2025Get ready to elevate your game! In this episode, Mark and Ian share their proven strategies for setting ambitious goals, cultivating powerful habits, and implementing actionable hacks to achieve your best year yet in real estate.
2025-01-0743 minWorld Class Real Estate#272 Learning how to simplify real estate with Jason Cannon
In this episode, Ian and Mark welcome Jason Cannon, a renowned elite performance coach with over five decades of experience in business. Jason brings a wealth of knowledge to the table, offering profound insights into human behavior and simplifying the complexities of communication. Gain valuable tips and actionable strategies to improve your interactions with clients, colleagues, and everyone you encounter.
2024-12-1753 minWorld Class Real Estate#271 Learning the art of Lettings with Toby MartinJoin Ian and Mark as they sit down with Toby Martin, a seasoned lettings specialist and regional executive for ARLA Propertymark. In this episode, Toby shares his expertise on the art of lettings, emphasizing the importance of creating positive experiences for clients. Learn how to build trust, position yourself as a lettings expert, and utilize video content to attract and retain landlords. Don't miss this opportunity to gain valuable insights into the world of lettings from a true industry professional.
2024-12-1056 minWorld Class Real Estate#270 Learn our 3 tips to boost your fees in 2025
In this episode, Ian and Mark share their top three strategies to increase your real estate fees in the coming year. Discover how to position yourself as a high-value agent, negotiate better deals, and implement innovative fee structures. Don't miss this essential episode for any agent looking to maximize their income.
2024-12-0323 minWorld Class Real Estate#269 Learn Ian Preston's Fee Structure and 2025 SWOT Analysis For Real EstateJoin us as Ian Preston, the driving force behind Preston Baker, shares his insights into the future of real estate. Discover his innovative fee structure and learn what his SWOT analysis for estate agents looks like in 2025.
Additionally, Ian discusses his ambitious plans to revolutionize the industry through the integration of AI. Gain valuable insights into how AI can streamline processes, enhance customer experiences, and improve overall business efficiency.
This episode provides actionable strategies to help you adapt to changing market conditions and position your business for long-term success.
2024-11-2655 minWorld Class Real Estate#267 Learn what your clients are Googling
Discover how to tap into the minds of your potential clients and create content that truly resonates. In this episode, Ian and Mark delve into the power of AnswerThePublic, a tool that reveals the exact questions people are asking online. Learn how to use this valuable information to create high-quality content that attracts and converts your target audience.
2024-11-1234 minWorld Class Real Estate#265 Learn 30 years of marketing from Simon Leadbetter in under an hourIn this episode, Ian and Mark sit down with marketing expert Simon Leadbetter to unlock the secrets of effective real estate marketing. With over 30 years of experience, Simon shares practical tips and actionable advice that you can implement immediately. Learn how to measure your marketing efforts, identify key performance indicators (KPIs), and optimize your strategies for maximum impact. Don't miss this opportunity to gain valuable insights from a marketing guru and elevate your real estate business.
2024-10-2950 minWorld Class Real Estate#264 Learn how to build a more resilient estate agency
Future-proof your real estate business! Join Sam Hunter and Mark Worrall as they welcome business growth expert Royston Guest. Discover Royston's powerful AMR strategy, designed to help you reframe your approach to clients and unlock their lifetime value. Learn how to build a more resilient business in today's market. Don't miss Royston's insights on maximizing client relationships and driving growth. Plus, get a sneak peek at what to expect at his upcoming bootcamp with Perry Power
https://grow.perrypower.co.uk/the-built-to-grow-bootcamp3htds Ready to build a stronger, more sustainable business? Tune in now!
2024-10-2231 minWorld Class Real Estate#263 Learn how to REALLY USE AI in AgencyIn this weeks podcast episode Chris and Ian discuss key details for estate agents looking to up their turnover in 2025.
Discussing a selection of marketing techniques and new opportunities through AI. This episode is a high level deep dive for people in agency that are in the process of making their 2025 marketing plan and budget.
- How Chris got into marketing
- Website hacks for your business
- AI in agency that works
- Video creation tips
- Things NOT to...
2024-10-1546 minWorld Class Real Estate#262 Learn how to turn stats into BUSINESS
In this episode, Mark and Ian dive into the world of data-driven real estate marketing. Learn how to leverage freely available stats like the Rightmove house price index to create compelling content that builds your brand and attracts clients. Tune in as Ian breaks down the Nationwide and Zoopla September house price index and shares actionable tips on how to use this information to your advantage. Discover how to turn stats into strategies that drive results.
2024-10-0829 minWorld Class Real Estate#261 Learn the 93 reasons touting is pointlessIn this episode (#261), Mark, Ian, and Sam dive deep into the latest property market data, courtesy of Twenty EA and industry veteran Chris Watkin. They analyze the remarkable statistics released in the past week and discuss the implications for estate agents.
Is touting for second-hand stock still a worthwhile strategy? How can agents ensure their presentations to motivated clients are top-notch? Find out in this insightful episode.
2024-10-0152 minWorld Class Real Estate#260 Learn how to take world class photos on your phoneIn todays episode Mark and Ian team up with Adam Birkett, the mastermind behind Northern Property Media, a renowned company specializing in high-end property marketing assets. Together, they explore the art of capturing stunning property photos using just your smartphone.
Discover essential tips and tricks for taking professional-quality images, including the best equipment and strategies to make your property listings pop online. Learn how to create captivating videos that showcase properties in a new light. Adam emphasizes the importance of consistency and developing your unique style to build a strong brand.
Whether you're a seasoned...
2024-09-2452 minWorld Class Real Estate#259 Learn from a 500k a year self employed agent
In this episode (#259), Mark and Ian sit down with Neil Fenning, a self-employed estate agent who has built a thriving agency with a strong community presence. Neil shares his journey to achieving over £500,000 in sales and reveals the strategies behind his success.
Discover how Neil and his business partner Dan have cultivated a dominant market position in his hyper-local area through targeted marketing, reputation building, and a focus on personal branding. Gain valuable insights into creating a successful estate agency that is deeply rooted in the community it serves.
2024-09-1755 minWorld Class Real Estate#258 Learn how Realestate.com.au might change agency in the UKThis week on the show (#258), Mark and Sam unpack the recent industry bombshell: realestate.com.au's proposed acquisition of Rightmove. They delve into the potential impact on the UK market and what it might mean for estate agents.
But the news doesn't stop there! Mark and Sam shift gears to discuss the power of building strong habits. They introduce the "3-bucket calling" technique, a simple yet powerful strategy for staying connected with your clients and boosting your business. Learn how to prioritize your outreach and ensure consistent lead generation
2024-09-1025 minWorld Class Real Estate#257 Learn how to attract 'A Grade' people in Estate AgencyWant to recruit top-tier real estate agents? Join Ian Macbeth and Mark Worrall as they chat with Myles White, a experienced property expert and recruiter from Crux. Discover the importance of preparation and transparency in the recruitment process. Get valuable insights on how to attract, secure and retain the best talent for your real estate business and hear some of the mistakes agency owners make in their recruitment.
2024-09-031h 00World Class Real Estate#256 Learn how to maximise sales in September and October and smash Q4In this episode (#256), Mark, Ian, and Sam share their strategies for a successful and productive final quarter of the year. With just 13 weeks left until December, they discuss actionable tips to make September and October the most rewarding months of the year. From goal setting and time management to staying motivated and focused, this episode offers invaluable guidance for estate agents looking to maximize their results.
2024-08-2727 minWorld Class Real Estate#254 Learning to acknowledge Burnout and how to handle itIn this episode (#254), Mark, Ian, and Sam dive deep into the often-overlooked issue of burnout in the fast-paced world of estate agency. They share personal experiences and offer practical advice on recognizing the signs of burnout, understanding its impact, and implementing effective coping strategies. Discover essential tools and techniques to maintain work-life balance, reduce stress, and revitalize your career.
2024-08-0620 minWorld Class Real Estate#253 Learn how to make your sales progress faster with Luke Masters of Survey Network
In this week’s episode (#253), Mark, Sam and Ian sit down with property expert Luke Masters to unlock the secrets to a high-performing sales pipeline. Discover how to streamline your sales process, reduce fall-throughs, and ultimately close more deals faster. Luke shares invaluable insights on securing sales and provides practical tips to help agents move properties through the pipeline with ease. Don't miss this episode packed with actionable advice to supercharge your sales success!
2024-07-3051 minWorld Class Real Estate#250th Episode Extravaganza! Learnings from 5 years of podcasting and what does a labour government mean for estate agents?
Join Ian Macbeth and Mark Worrall for a special World Class Real Estate extravaganza! We delve into key learnings from a whopping 250 episodes, plus exciting plans for the future of the show. But that's not all! We analyze the potential impact of a Labour government on estate agents and (for a bit of fun) give our predictions on the Euros. Don't miss this milestone episode packed with valuable insights, a look ahead, and a touch of friendly football banter!
2024-07-0941 minWorld Class Real Estate#249 Don't Dismiss Early Offers! How to Get Your Seller the Best DealThinking early offers are always lowballers? Not so fast! In this episode of World Class Real Estate, Mark Worrall and Sam Hunter, experts from the selling and buying sides, reveal why considering early offers can land your seller the best deal. Sam shares buyer insights, and Mark provides seller strategies - all to help you navigate getting top dollar, even if the offer arrives early in your campaign. Tune in for valuable tips and avoid your clients leaving money on the table!
2024-07-0230 minWorld Class Real Estate#248 Real Estate + Mortgage Brokerage: The Power Duo for Agents (Ian, Sam & Mark Return!)
The gang's all back! World Class Real Estate co-hosts Ian Macbeth, Sam Hunter (fresh off fatherhood!), and Mark Worrall reunite to discuss a powerful strategy for agents: diversifying into mortgage brokerage. Discover the advantages, how to get started, and how it can elevate your real estate business. Don't miss this informative episode!
2024-06-2533 minWorld Class Real Estate#244 What does WCRE mean to Mark?On todays episode Ian puts Mark on the spot to deliver his answer of what world class looks like in 2024 after 244 episodes of this podcast. This leads to a conversation that content marketing, fees and how you can deliver value on a regular basis to become world class.
2024-05-2830 minWorld Class Real Estate#238 How to add 25% to your turnover with Bryan MansellIf you could add 25% to your turnover would you be interested in finding out more? That is exactly what Bryan discusses with Ian and Mark today along with a number of golden nuggets you can take and easily implement to improve your business.
2024-04-1655 minWorld Class Real Estate#237 The snowball effectIs the high street dead? How is video production and consistency like a snowball and how key is communication to world class real estate? Today is the first episode that Ian, Sam and Mark get together post rebrand and it's a banger!
2024-04-0924 minWorld Class Real Estate#234 Can men attend The Women in Estate Agency Conference?Ian Macbeth joins Mark today to discuss the recent WIEA conference, reservation agreements and if it is still possible to generate multiple offers in the current market.
2024-03-1942 min
World Class Real Estate#136 talking marketing with Rachael Worrall of MovingWorksTodays guest has over 15 years experience in marketing, sales and commercial management and can provide more insight into me and MovingWorks than any guest we have had previously. Rachael is a chartered marketer with a background working for one of the North West largest full service marketing agencies. For the last 9 years shes suffered as my wife and we have worked together for the last 3 years when she joined love2move to provide marketing expertise. She has since transitioned over to the dark side and for the last 9 months has been building her own portfolio of clients and is already...
2022-03-2227 minWorld Class Real Estate#131 Mark has SOLD OUT!Whilst Sam wanted to call this episode Mark has a lot to say, it isn't about Mark, but actually the wider stock shortage in current UK housing market. And yes Mark has run out of properties to sell, if you are in this position we break down what has caused it, what to do now and importantly what not to do.
2022-02-1538 minWorld Class Real Estate#123 Introducing our guest hostWith Sam back in Australia Mark is joined by an industry expert who will sit in Sams chair for the next few weeks, Mark and ???? discuss the top 3 tech that you should consider implementing into your business and how to prepare for 2022 and beyond.
2021-12-0734 minWorld Class Real Estate#121 Built to Grow Bootcamp DebriefSam and Mark discuss the built to grow bootcamp delivered by Royston Guest and Perry Power that Mark was on last week and the key takeaways that agents can take and implement into their business.
2021-11-2333 minWorld Class Real Estate#114 3 things estate agents can learn from marathon trainingLast weekend marked the return of the London Marathon and this weekend Mark is running his first marathon so today Sam and Mark discuss what lessons agents can learn from the long and arduous training process. When setting your mind on any goal it's important to give yourself the very best chance of achieving it and this weeks episode will help you do just that.
2021-10-0534 minWorld Class Real Estate#111 There is no risk of under-pricing your home Mr & Mrs ClientSam & Mark discuss the challenges faced with valuing property in the current market after Mark got one very WRONG last week! How as agents should we react if we get it wrong, but still list the property? And what conversations should we be having with clients around price at what stage of the marketing campaign?
2021-09-1430 minWorld Class Real Estate#92 Turning challenges into opportunitiesIs your clients biggest challenge at the moment finding a new property rather than selling theirs? Sam and Mark discuss the conversations we can be having to not only make the most of this opportunity, but also where to find new ones and maximise these.
2021-05-0422 minWorld Class Real Estate#85 Dealing with disappointed buyersThis week Sam and Mark discuss how a rising market can leave many buyers disappointed and what you can do to protect your reputation whilst maximising the returns for your clients. With stock at such low levels it is important to ensure you keep a structured week and retain control at a time when buyers could have you running round and todays episodes has tips to maximise your efficiency.
2021-03-1635 minWorld Class Real Estate#83 with Ian Macbeth of Avocado PropertyWe’ve wanted to talk to todays guest for a very long time. Safe to say you could say his agency took their market by storm when they went from a cold start to over 20 instructions in their first 4 weeks of trading and they have been gaining more momentum and going from strength to strength ever since. He might’ve been an agent for 16 years but he’s got a fresh, modern take on the role and our industry. I’ve seen him talk about ‘disrupting’ the industry but we think its more revolution than disruption because he’s bringing peopl...
2021-03-021h 06World Class Real Estate#81 with Dan Fuoco of HomesearchWhen Sam had to cancel last minute today he said that our guest would be able to come on and do a better job than him talking all things real estate. A career agent passionate about delivering fantastic customer service without losing sight of what happens on a balance sheet. He joins Mark to discuss old techniques, proptech and a high performance culture.
2021-02-1748 minWorld Class Real Estate#67 with Simon Gates of HomesearchSimon Gates (see episode 9) re-joins the show to co-host with Mark this week to discuss the perfect market appraisal and provides loads of tips and hints agents can immediately implement into their business. Nailing the valuation appointment is one of our most important jobs as agents and this episode provides lots of very valuable improvements you could make to your process to improve your performance.
2020-10-2745 minWorld Class Real EstateWorld Class Agency with Michael DayMichael Day has vast experience in and around the estate agency industry and joins Sam and Mark to discuss a wide range of topics. From regulation to mentoring and everything in between Michael shares some key insights how you can go from good to world class!
2020-09-0855 minWorld Class Real EstateIs the market slowing down?In this weeks episode Mark & Sam discuss if the market is slowing down and how you can prepare if it is.
2020-08-1829 minWorld Class Real EstateWorld Class HabitsMark and Sam discuss what habits good and bad they've implemented over the last few months and how estate agents can become conscious of their habits and change them to make a difference. Sorry if Mark is very quiet on this episode, his microphone is playing up and it wasn't obvious in the recording- Just turn up the volume 🔊🔊🔊
2020-07-2133 minWorld Class Real EstateWorld Class Innovation with Mark BurgessIt’s not every day that we have a best selling author on the show but Mark Burgess from Iceberg Digital is indeed one. His first book “where did my industry go?” has changed countless agencies across the UK and his current business is revolutionising database farming, nurturing and marketing.
He joins us to discuss innovation, adaptation and execution and is the latest guest on the show who runs a hugely influential Facebook group for agents. Listen if you want to know why working on your business is so important as the CEO/MD of an estate agency
2020-07-151h 04World Class Real EstatePerform like a World Class AgentPerry Power from Power Bespoke is one of the pioneers of the self employed model in estate agency and he joins Sam & Mark on the podcast to discuss his agency and his Facebook group The Power Estate Agent. Whilst culture is a big buzz word Perry breaks down exactly why a performance culture is key to his business and what it looks like in practice, he shares loads of great takeaways and if you want inspiration on discipline and consistency this is the episode for you!
2020-07-0756 minWorld Class Real EstateWorld Class ProcessesJohn Paul runs the Agency Growth Strategies Facebook group for agents and joins Sam & Mark to discuss people and processes in estate agency. He explains why training is more important than prospecting in his business and gives more takeaways than you can ever imagine, as proven with both Sam and Mark implementing some of the best bits immediately.
2020-06-3059 minWorld Class Real EstateHow Empathy makes a World Class AgentAndrew Sanderson from AKS Residential in Derby is the star of this episode and he joins Sam Hunter & Mark Worrall to discuss how he has worked to improve and become a much better estate agent in recent years. He shares his passion for the property industry and what he has learnt over his last 17 years in the business. Packed full of tips and learnings for agents from a man who has been on the ground (or in his home for the last few weeks) implementing new business ideas into his already successful agency.
2020-06-2343 minWorld Class Real EstateWorld Class Ethical AgencyWhat have the best agents been doing to help their communities during lockdown and how can you use their example to implement awesome Corporate Social Responsibility into your agency. Jerry Lyons joins Sam & Mark to discuss his Karma Club and how agents can take steps to implement a strategy of ethical agency for the good of their local communities and their business
2020-06-1635 minWorld Class Real EstateWorld Class Virtual ViewingsWe can open our doors, hooray! We recorded this episode before any changes were announced and it includes Marks experience and success with a virtual viewing, a strategy that will still prove vital moving forward into a 'new normal'. We also discuss what is love2move and what does Mark do as apparently even Sam doesn't know!
2020-05-1226 minWorld Class Real EstateReview of a World Class Week!Wow it's been a busy week. Mark and Sam squeeze 4 wrap ups into this episode. Reviewing the amazing value offered by the guests all about preparing to bounce back after lockdown thank you to Tony, Louis, Lewis and Lisa.
2020-05-0135 minWorld Class Real EstateBeen a tough week on a lot of us.There's not a lot of world class running through this episode. Just two mates having a chat about a rough week on us and our other mates and what we can all do to pitch in, communicate and leader each other through some strange times. We're here for anyone who needs to talk. Mark & Sam
2020-03-1935 minWorld Class Real EstateWorld Class First Days with Mark & SamWe couldn't make diaries work with our guest this week given real-life work commitments so we caught up for 20 minutes to discuss what a world class first day in estate agency should look like for any new starters you might be bringing in to your business. We run through our own first days and what worked and what didn't and how the key to turning Pro and becoming world class might just be in those first few days on the job. We also put the call out for more world class women in estate agency, as we want to...
2020-03-0327 minWorld Class Real EstateWorld Class experiences with Sachin PabariSachin Pabari, CEO of Olivia, joins Mark and Sam this week to enter the world of customer experience. In what is definitely the most prepared answer to the "What does world class estate agency look like to you" question we've ever had, Sachin gives us data on a recent survey he's done on his clients own clients as to what they expect from their world class estate agents. He's as insightful as ever and lives up to his reputation as the nicest guy in real estate.
2020-02-1952 minWorld Class Real EstateWorld Class Agency with Adam HortonAdam Horton, CEO of Hortons joins Mark and Sam this week. Adam's bares all in a frank, honest and quite exceptional conversation about his own career path so far, what he's got right and also where he's seen challenges and has adapted for the better. It's one of our most insightful chats yet and with agents like Adam and his growing team at the forefront of change in our industry, we think it's in safe hands.
2020-02-0445 minWorld Class Real EstateWorld Class Recruitment with Nicola BroomhamProperty recruitment superstar, Nicola Broomham, joins Mark and Sam this week to talk all things estate agency recruitment. Nicola runs through why her own business runs on values of being human, being effective and being reliable and why she looks for both agencies and candidates who do the same. We talk about whether great agents are born or bred and what a potential candidate or an employer should look for in the other. It's in depth chat that just might help make the difference to your career or your recruitment policy and one we'll look to continue in the future!
2020-01-2154 minWorld Class Real EstateA world class wrap up of Season OneMark and Sam take stock of season one of the World Class Agency podcast and run through some of the key points that the world class guests have shared over the past few months. As we come to the end of 2019, both of us want to say a huge thank you to our listeners/friends of the show. We really do do this because we love our industry and it'll never be lost on us that people actually listen, and get value from, our little show. Merry Christmas and a Happy and prosperous 2020. Thank you and see you next...
2019-12-2036 minWorld Class Real EstateWCA on Tour! We joined the Estate Agents Podcast for a Christmas special!Mark and Sam met up with Stephen Brown, Luke St Clair and Andrew Overman from the Estate Agents Podcast for a joint show to talk all things world class estate agency. Shaun Adams from Cooper Adams on the South Coast joined the show and gives his thoughts on what being world class means to him and Andy even tries to get a bystander to answer the question "Are you in your dream home". A few beers were had and some gold was shared. Enjoy!
2019-12-1755 minWorld Class Real EstateWorld Class Agency with NAEA CEO, Mark HaywardMark Hayward, current CEO of NAEA Propertymark has been in property since 1993. He’s been an estate agent, managing director, served on boards of professional and industry bodies alike and is used to lobbying Goverment bodies to have agents voices heard. Mark talks us through RoPA (The Regulation of Property Agents) and what agents can expect to come from licencing and regulation, why it's a positive thing for our industry and how you can get a head start on your competition. Mark also shares his thoughts on what world class agency means to him and it is as an insightful an...
2019-12-0352 minWorld Class Real EstateWorld Class Online Marketing with Ed RazzellIn an episode filled with gems to use in your day to day immediately, Edward Razzel joins Mark and Sam this week to dissect how world class agents understand who their ideal clients are and who they work best with before even thinking about entering the world of social media. Tips, strategies and points to action throughout.
2019-08-1737 min