Shows
Get Vertical! With Mike McCalleyBuilding Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s StoryMarketScale’s innovative and resilient approach to B2B marketing has disrupted traditional models, empowering companies to engage their communities through organic and scalable content creation. By adapting to challenges like the pandemic and fostering client independence in content production, MarketScale demonstrates how innovation and values-driven leadership can redefine industry standards.As organizations face growing pressure to stay relevant and connected, how can they transform challenges into opportunities for growth? What strategies allow businesses to embrace disruption and empower their clients while staying aligned with their values?On Get Vertical, host Mike McCalley interviews Tim Mai...2024-12-0445 min
The Creators' ManifestoThe Art of B2B Videography and Editing with Jordan FussellDallas-based Photographer/Videographer Jordan Fussell checked in with James Prebil on the Creator’s Manifesto to share his experiences with the MarketScale community. Fussell’s participation in many MarketScale video shoots benefits a wide range of clients and projects. Fussell is an OG, one of the original content creators at MarketScale, and Prebil was excited to get the chance to shine the spotlight on such a critical component of the team.Fussell’s career dreams began in video games, where he wanted to become a video game designer. Next, it was theater. A media class offered in high s...2022-08-3130 min
MarketScale RadioMarketscale Creates: Women in Video & FilmThe industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being a woman in the industry on this episode of Marketscale Creates.
Jessie Anderson-Berens, Owner, Videographer, and Producer at Palmetto Coast Media has been in the film industry for over fourteen years. At the start of her career, there were hardly any other women to be found...2021-01-0549 min
Business CasualFitness Professional Brett Larkin Unpacks New Gym Mask MandatesGyms were particularly hard hit by the coronavirus pandemic. By nature, the facilities share space and touchpoints in high frequency. But gyms are still looking to bounce back. Planet Fitness CEO, Chris Rondeau, recently announced a required mask mandate to quell gym-goer anxiety. Still, the polls show that customers are cautious, with 75% of Americans hesitant to return to gyms after quarantine. Business Casual dives headfirst into the future of the fitness industry. Hosts Daniel Litwin and Tyler Kern welcome guest Brett Larkin, Founder of Uplifted Yoga™️, for insider insight. Larkin previously consulted with MarketScale on Lu...2020-08-1216 minBusiness CasualKFC Launches Finger Lickin’ Beyond Fried ChickenLaunching their faux chicken version of their product in about 50 locations in Los Angeles, Orange County and San Diego next week, Kentucky Fried Chicken is joining the ranks of burger chains and other restaurants vying for customers that prefer plant-based dietary options. But is the offering as ‘finger lickin’ good’ as KFC’s tried and true menu? Well, in a trial run last year in Atlanta, the dish sold out in just one hour! A culinary collaboration between Beyond Meat and KFC and coated in an exclusive-to-KFC breading that is similar to the chain’s popcorn nugget breading, Beyond Fried Chic...2020-07-2211 minBusiness CasualAmerican Farmers' Beef with Burger King’s Flatulent Cow AdAccording to the Environmental Protection Agency, around 50% to 65% of all methane emissions come from human activities, including factory farming. So, in an effort to curtail the methane emissions caused by cattle flatulence by 33% per day, Burger King is adding 100 grams of lemongrass to improve its cows’ low-carb diet. Developed in collaboration with professors from the Autonomous University at the State of Mexico and University of California, Davis, Burger King’s new lemongrass-fed beef formula is purported to help cows release less methane during the digestion process. While the premise could help to curb a key contributor to climate change, a co...2020-07-2215 minBusiness CasualWhite Castle Adds AI-Powered Robots to the KitchenReminiscent of Rosie the Robot, the robotic housekeeper in the 60’s era space-aged The Jetson’s cartoon, Flippy the frying (and grilling) robot is set to make its debut this September at White Castle, the country’s first fast food burger chain (established in 1921). Created by Miso Robotics and first unveiled in 2018, Flippy is the world’s first autonomous robotic kitchen assistant, boasting IoT compatibility, cloud-based monitoring and learning, and auto tool switching capabilities that enable it to not only work the grill or fryer, but also self-clean and work collaboratively with kitchen staff, too. While Flippy has cooked more tha...2020-07-1817 minBusiness CasualFord Employees Push to End Sales of Police VehiclesFrom a global pandemic to police brutality to an economic recession to systemic racism and more, our country is certainly experiencing an age of contention unlike any before—controversy that is bleeding through into our everyday lives and even drilling into the businesses we work for. Earlier this year, Amazon was beleaguered by petitions from their workers calling for the company to do more to keep them safe during the pandemic, while Google employees implored their leaders to stop working with U.S. border and immigration agencies, citing mistreatment of asylum seekers and refugees. And sin...2020-07-1434 minBusiness CasualWill a Rise in Q2 PC Shipments Endure the Recession and Pandemic?In April, CNBC reported that due to disruptions in supply chains caused by the coronavirus outbreak, global sales of PCs in the first quarter 2020 suffered a sharp slump, with only 51.6 million PC units shipped in the first three months of the year. That figure was down 12.3% from the previous year and marked the biggest fall in shipments since 2013. However, despite the economic slowdown, recent reports from leading research, market intelligence and advisory firms, Gartner and IDC, paint a much more positive picture for the second quarter of this year. IDC reports global shipments hitting 72.3 million units, an increase of 11.2...2020-07-1416 min
Trade Show University for Virtual & Live EventsEp 040 - Going LIVE & other Virtual Tools from Big Brands - with Ben Thomas of MarketScaleBen Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions.Ben's Top Tips:- Think about what your audience wants to see or...2020-07-1335 min
Drones in AmericaThe Top Drone Insights in 2020Welcome to this week’s episode of “Drones in America,” a MarketScale podcast hosted by Grant Guillot.On “Drones in America,” Guillot and industry leaders, influencers and experts explore the rapidly growing commercial drone industry in the U.S., guiding you through the complex web of technology, policy and more. Alabama is Setting the Course for Drone DeliveryThe future of drone delivery is bright but most of the stories revolve around the possibilities of the application and not establishing the timeline of when will we see drone delivery become a practical last...2020-07-0830 minBusiness CasualPostmates Debates Consolidation or Going Public as its Next MoveWhile around the world, COVID-19 has wreaked havoc on humans, businesses and numerous industries, particularly the restaurant sector, it has conversely proven to be a windfall for food delivery services such as Uber Eats, DoorDash, Grub Hub and Postmates. Although operating in nearly 3,000 U.S. cities, in years past, Postmates grappled to create the revenue growth required to excite IPO investors. However, this pandemic-driven uptick in business has opened some novel opportunities for the company. On early Monday morning, Reuters reported that Postmates has revived plans for an initial public offering. Further, shortly after the R...2020-07-0211 minBusiness CasualFacebook’s Faces Pressure as Advertisers Press Pause on HateWith 2.5 million monthly active users as of 2020, Facebook is arguably the largest social media site in the world. But is the company doing enough to prevent hate speech on its platform? According to stophateforprofit.org, the answer is no. Long criticized for their laxity in combatting hate speech, facing public pressure, employee unrest and the rapidly escalating Stop Hate for Profit advertiser boycott, Facebook’s Chief Executive Mark Zuckerberg said Friday that Facebook will remove posts that incite violence or attempt to suppress voting while affixing labels on posts that violate hate speech or other policies. However, in a gr...2020-07-0211 minBusiness CasualSony and Microsoft: The Console Price Cold WarWhile Microsoft and Sony have been more than forthcoming about the design, hardware, specs and the games for their next-gen consoles set to release this holiday season, one thing these tech veterans are holding back on is price. In this game of ‘price chicken’, a console battle is looming on the horizon—the likes of which hasn’t been seen since 2013—with each company reluctant to be the first to announce pricing in fear that they may be undercut by the competition, risking marketshare in uncertain post-pandemic financial times. Who will win this cat and mouse conso...2020-06-2419 minBusiness CasualThe Post-Pandemic Rise of P2P PlatformsPerson-to-person or peer-to-peer (P2P) social payment apps such as Venmo, PayPal, Square Cash, Zelle and more have become increasingly popular over the last few years, particularly for younger generations. Rather than pulling cash out of your pocket, these P2P apps are tied to your bank account, credit or debit card, allowing users to virtually pay back friends for coffee, dinner or cocktails, or for amenities like haircuts and pet grooming services…even rent payments—all for free! But in a post-pandemic world, these apps have taken on a life of their own as people are seeking ways to t...2020-06-2412 minBusiness CasualAs Small Business Loan Program Comes to an End, Debate Heats UpAfter delivering more than half a trillion dollars to millions of employers, the Small Business Administration is set to stop approving government-backed loans as of July 1st. However, in a June 12th report, the Fed told Congress that a multiplicity of data reveals “an alarming picture of small business health during the COVID-19 crisis.” In fact, a National Bureau of Economic Research analysis reports that between February and April, the number of working business owners, including small businesses, fell by 22%, the largest drop on record, with restaurants, hotels, construction and transportation companies taking the brunt of financial misfortune during the...2020-06-2421 minBusiness CasualWalmart Experiments with Cashierless Checkout at Fayetteville SuperstoreFrom social distancing to masks to gloves to hand sanitizers, businesses reopening in the wake of the COVID-19 pandemic are utilizing unprecedented strategies to limit the spread of the coronavirus and the imminent threat of a second wave. On this snippet, MarketScale’s Business Casual co-hosts Tyler Kern [embed contributor page] and Daniel Litwin discuss Walmart’s latest efforts to confine the contagion within the mega-brand’s stores. Considered an essential business during the pandemic, Walmart kept its doors open, shelves stocked (in most cases) and their workers employed while other businesses were forced to shut do...2020-06-2018 minBusiness CasualAirlines Say Masks Might Become a Must When Taking to the SkiesIn today’s Business Casual segment, MarketScale co-hosts Tyler Kern [embed contributor page] and Daniel Litwin opine on whether or not more action is required by the government to enforce the wearing of masks by passengers while on commercial flights or if this is an issue that should be mandated and imposed by the aviation industry alone. With several U.S. airlines (Alaska Airlines, American Airlines, Delta Air Lines, Hawaiian Airlines, JetBlue Airways, Southwest Airlines and United Airlines) threatening to ban passengers who refuse to wear masks while traveling, on July 15th, the Airlines for Ame...2020-06-2012 minBusiness CasualEU Antitrust Probes Target Apple, TwiceOn today’s Business Casual segment, brought to you by MarketScale, co-hosts Tyler Kern [embed contributor page] and Daniel Litwin take on allegations against Apple that have resulted in two antitrust investigations being leveled at the company by the European Commission. In recent months, the EU has launched anti-trust investigations into Google, Amazon and Facebook. And on Tuesday, June 16, the EU announced that it’s now launching two antitrust investigations into Apple’s App Store rules and the Apply Pay platform as well, seeking to assess whether Apple’s rules for app developers on the distribut...2020-06-2017 minBusiness CasualNetflix Puts Trademark Boots on Space Force Name, Edging Out U.S. MilitaryWhile fans and critics may be clashing about the comedic success of the new Steve Carrell and Greg Daniels Space Force series that debuted on May 29th, Netflix is apparently winning the planetary battle against the U.S. military to trademark the show’s name. Starring Carrell as a decorated general tapped to lead a newly formed sixth branch of the US Armed Forces, Space Force is a 10-part thinly-veiled satire series of the Trump administration following the exploits of a motley crew trying to put "boots on the moon again” in an effort to ensure total space dominance.2020-06-1510 minBusiness CasualCrossFit’s CEO Scandal Put the Company and Brand on a Slippery SlopeOn June 10th, Greg Glassman stepped down from his position as CEO of CrossFit, and on this segment of Business Casual, Tyler Kern, Taylor Bagley, and Daniel Litwin opine on whether or not this move will be enough to ensure the future of the company as well as many of its affiliate gyms. Established in 2000 and characterized by high-intensity functional interval training and sound nutrition practices, CrossFit has been a highly popular health and fitness lifestyle solution that enables members to accomplish any goal—from improved health to weight loss to better performance. Boasting a net...2020-06-1517 minBusiness CasualIBM Does an About-Face on Facial Recognition TechnologyOn this Business Casual snippet, Tyler Kern, Taylor Bagley and Daniel Litwin discuss an announcement made my IBM on June 8th regarding the tech giant’s intention to stop offering facial recognition software for "mass surveillance or racial profiling". In 2019, a study conducted by the Massachusetts Institute of Technology found that none of the facial recognition tools from Microsoft, Amazon and IBM were 100% accurate when it came to recognizing men and women with dark skin. Further, a study from the US National Institute of Standards and Technology suggested facial recognition algorithms were far less accurate at...2020-06-1515 min
Business CasualHBO Max Launch: Feat or Flop?With virtually every network introducing their own streaming services, it’s no surprise that WarnerMedia has jumped on the streaming bandwagon as well. Boasting a library that includes the entire HBO services, films and TV from Warner Bros.’ 100-year content collection, top content from around the world, DC’s superhero films, classic films from Turner Classic Movies, a monthly offering of new Max Originals, the complete libraries of The Big Bang Theory, Rick and Morty, Gossip Girl, South Park, Friends, and more, including the highly anticipated Friends reunion special (which has been temporarily delayed due to he COVID-19 pandemic), HBO Ma...2020-06-0810 min
Business CasualGermany’s Transition to EV Going the DistanceAt a time when every country should be accelerating a shift to meet ambitious net-zero emission goals to save our planet, Germany is putting the pedal to the metal in the electric car transition. A recent McKinsey report pegs Germany to become the world market leader for electric cars by 2021, with more than 1.7 million electric vehicles produced—a study that doesn’t even include potential production from Tesla’s Berlin Gigafactory planned to be up and running by mid-2021. While electric cars made up only 1.8% of new passenger car registrations last year in Germany, with diesel and petrol cars accoun...2020-06-0811 min
MarketScale RadioBusiness Casual: Kevin Hogan Brings a Fresh Perspective to MarketScale's EdTech PublicationMarketScale is always growing its network of contributors across industries. On this Business Casual snippet, Voice of B2B Daniel Litwin welcomes Kevin Hogan, MarketScale newest education technology contributor and writer, to shed light on his partnership with MarketScale and the EdTech content to come.A forward thinking media executive with more than 25 years experience building brands and audiences online, in print, and face to face, Hogan is an acclaimed writer, editor, and commentator covering the intersection of society and technology, especially education technology. His experience includes Senior Editor at MIT Technology Review, Editor-In-Chief at The Manufacturer Magazine...2020-05-1105 min
Retail RefinedIntroducing A New Retail PodcastDesigned for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail.The guide on this journey is Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal of MG2. Melissa has built a reputation in the retail industry through being a go-to expert featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS New...2020-04-0730 min
Drones in AmericaAn Introduction to Drones in America, a New Podcast Exploring UAV Technology and PolicyOn New Year’s Eve 2019, the Federal Aviation Administration released a Notice of Proposed Rulemaking for Remote Identification of drone users.“It was 88,000 words of seemingly good intention, and 87 pages of common sense,” Tom Walker said. “There wasn’t any thing in there [the NPRM] that should have surprised anyone.”Drones continue to disrupt various corners of the private sector that very few people predicted. Presenting Drones in America an all-new podcast by MarketScale centered around drones.Every week, Drones in America will introduce listeners to guests who a...2020-02-2622 min
Dirt WorkThe Past, Present and Future of Airport DevelopmentThe majority of our nation’s 70s-era airport infrastructure is lagging behind others in the world, where airports that have essentially evolved into tourist destinations of their own. Changi Airport in Singapore, for instance, offers gardens, children’s play areas, shopping centers, a free all-day movie theater, and a recently opened “living lab” that allows Changi to create and pursue innovative ideas.Another is the customer-centric Al Maktoum International Airport in Dubai that’s developing 12 independent, self-contained, medium-sized airports located in one site (rather than a giant hub spread across 54 square miles) that will be able to handle as many...2020-02-0536 min
Straight Outta CrumptonIntroducingGreg Crumpton, people promoter, dot connector, technology enthusiast, Kaizen Practitioner and VP of Critical Facilities and Technology at Service Logic, joins Tyler Kern of MarketScale for a preview episode outlining what’s to come in a new podcast show entitled “Straight Outta Crumpton”.“Over the last year or so, we’ve done several podcasts with the company that I work for, which is an awesome company. But this is, you know, a little bit more in my particular vein of what I do, and that’s more about people—it’s more about relationships, and in particular, how those relationshi...2020-01-2909 minDirt Work3D Visualization Tools from wec360˚ Disrupt Real Estate Selling NormsIn the first episode of Dirt Work, brought to you by Trumont Construction and MarketScale, Adam Morrisey, Director at Trumont, visits with Tomas Jenneborg, CEO of wec360˚. wec360˚ is an up and coming Swedish 3D visualization firm that helps developers and property owners of both new construction projects and existing buildings rent out or sell spaces faster. How? Starting with a blueprint, wec360˚ combines in-depth sales information with stunning graphics, photos, VR, AR and more to present properties to potential buyers and renters in both a compelling and easy way.One of the first projects wec360˚ was contracted f...2020-01-2823 min
MarketScale TechnologyFeatured Job Posting: Project Manager - FibrebondFibrebond is looking to fill a project manager role based in their Minden Louisiana office.A Fibrebond Project Manager is Responsible for managing multiple projects associated with power or other related industries from point of sale to delivery. This role is the customer’s single in-house contact, who oversees all project-related tasks, and directs production from estimation to engineering, and will be expected to manage projects with a strong independent judgment. Fibrebond builds innovative and reliable structures that protect people and mission-critical equipment. Additionally, Fibrebond works with transparency and a customer-focused approach while striving to cr...2019-12-2702 min
Diving Into DataUsing Data to Breakdown the College Football PlayoffNow that we know the four teams in the College Football Playoff what is the data telling us about the matchups? On this episode of Diving into Data, MarketScale‘s resident numbers guru TC Riley runs down who’s most likely to win and what the data is telling us.Can Clemson shut down Ohio State’s high-powered offense? Will Joe Burrow lead LSU past OU to college football glory? Get the breakdown from TC and Tyler Kern in this excerpt from Diving into Data.Tune in every Wednesday at 9:30 for your weekly dive into data with MarketS...2019-12-1234 min
MarketScale RadioMarketScale Recognized for Conversational Marketing SuccessLauren Farrell joins Business Casual to discuss MarketScale's recent recognition for Conversational Marketing2019-11-2107 minDiving Into DataUsing Data to Create Sports EcosystemsSports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience.On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future.Tune in every Wednesday at 9:30 for your weekly dive in data with MarketScale’s resident numbers man, TC Riley.2019-11-0711 min
Recalibrate with Samsung NetworksWhere Does 5G Fit into E-Sports? with Shawn Ambrose & Denis McInernyOnline gaming is a force to be reckoned with. In 2018, the gaming industry alone brought in $139 billion in revenue—more than the film industry, music streaming services, NFL, NBA, MLB, and NHL...combined. Major sports leagues have reason to shake in their boots, but there’s one sport that is joining forces with the gaming world to great result—racing. On this episode of Recalibrate, a Samsung podcast, we dove into the world of E-sports and online simulated racing with Sean Ambrose— commentator for The Global SimRacing Channel, a YouTube broadcaster for the online SimRacing platform iRacing, as well...2019-08-2243 min
MarketScale RadioIs the Hard Seltzer a Fad or a Phenomenon?: Business CasualHard seltzers have hit the alcoholic beverage market...hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in the last year alone, other brands are hopping on the seltzer train, from Corona, to Anheuser-Busch to Smirnoff.
Is this a fad or a phenomenon? On this snippet from Business Casual, MarketScale's B2B radio show, hosts Daniel Litwin & Ben Thomas discuss the impact of such a...2019-08-2108 min
Tarleton State UniversityHow to improve security in wake of recent mass shootings || MarketScale Podcast || 8/5/19There have been two mass shootings in under 24 hours in Dayton, Ohio and El Paso, Texas that have left dozens of people dead and another large amount of people injured. Listen to Dr. Alex del Carmen, Associate Dean and Executive Director at Tarleton State University on the MarketScale Podcast.✔ School of Criminology, Criminal Justice, and Strategic Studies:➤ http://www.tarleton.edu/criminology✔ MarketScale Podcast Social Media➤ https://marketscale.com➤ https://podcasts.apple.com/us/podcast/retail-by-marketscale/id14132866362019-08-0610 min
MarketScale TechnologyMarketScale Energy 02/12/19: What Do Record Wind Numbers Mean for the Industry?Today's episode of the MarketScale Energy podcast takes a look at two renewable energy sources: solar and wind. As demand grows for these sources, people are coming up with creative ways to utilize this energy in a way that both teaches and saves money. 2019-02-1625 min
MarketScale TechnologyMarketScale Pro AV 02/14/19: Putting a Bow on ISEMarketScale recently traveled to Amsterdam to cover Integrated Systems Europe 2019. This episode of the MarketScale Pro AV Podcast recaps that trip and looks back at the themes that developed over the course of the four day show.2019-02-1426 min
MarketScale RadioMarketScale Hospitality 02/13: Finding the Right Rewards FormulaThere's no magic bullet for success in the hospitality industry. The challenge is finding the correct combination of the right ingredients. This is true whether you're running a restaurant, hotel, or airline. On today's episode of the MarketScale Hospitality Podcast, we take a look at the recipe for success in both restaurants and reward programs.2019-02-1433 min
MarketScale RadioMarketScale Building Management 02/12/2019: Restoring Our Way to a Better FutureThe lifespan of buildings is often cyclical; a building is built, it serves a distinct purpose for a period of time, and when it is no longer necessary it is destroyed. But does it have to be that way? On today's episode of the MarketScale Building Management Podcast, we take a look at smarter ways to approach building restoration and preservation.2019-02-1330 min
MarketScale RadioMarketScale Retail 02/11/2019: JCPenney's Identity CrisisThe struggles of once giant retailers like JCPenney and Sears have been well documented, but what's behind these massive dips for these companies? This week's episode of the MarketScale Retail Show takes a look at what's fueling JC Penney's identity crisis. We also take a look at Saks Fifth Avenue and ask if they're immune to market shifts or consequences for bucking the latest trends.2019-02-1124 min
MarketScale TechnologyMarketScale Overseas at ISE: Day Three in Amsterdam with the Show's Managing DirectorMarketScale met up with recurring guest of the podcast and ISE Managing Director Mike Blackman on Wednesday afternoon. He gave us his impressions of the event, how the organization measures success and what attendees can look forward to in 2020, when ISE heads to Barcelona, Spain.2019-02-0749 min
MarketScale RadioMarketScale Hospitality 02/06/19: Food Recalls and Chinese New Year Travel TrendsToday's episode of the MarketScale Hospitality Podcast Show looks at two international and impactful trends in Hospitality today; a decrease in Chinese tourism to the United States and Australia, and how restaurant owners should prepare for food recalls. Both are particularly timely, on the cusp of the Chinese New Year and a 2018 riddled with E. coli lettuce outbreaks. We'll hear from a Harvard professor and a MarketScale Hospitality contributor to give more insight on two topics that are shaping how professionals in the industry stay proactive amid shifting interests and technology.2019-02-0627 min
MarketScale TechnologyMarketScale Overseas at ISE: Day Two in Amsterdam Brings a New Meaning to Interactive DisplaysOn Day 2 of ISE, MarketScale was back on the show floor seeking out some of the most captivating and interactive displays. There is a natural diversity of products among the 1,300 exhibitors and Tyler Kern sifted through the halls to learn more about the technology that drives these products. 2019-02-0628 min
MarketScale TechnologyMarketScale Overseas at ISE: Day One in AmsterdamISE 2019 is underway and although we may not be able to speak with all 1,300 exhibitors and 80,000 attendees, we are determined to find answers to the burning questions in the Pro AV industry.On the first day of this year’s ISE, Tyler Kern sat down with five Pro AV insiders to get their impressions of the show and what they are excited about on an industry level.Before that, we chatted with MarketScale’s resident audio expert Zac Brummett to pick his mind on some of the biggest movements in the audio world over the last few week...2019-02-0542 min
The Future of eLearning by MarketScaleMarketScale EdTech 02/05/19: Where Does EdTech Fit into the Workplace?On today’s MarketScale EdTech Podcast Show, we talk to Monica Burns and MarketScale's own Emily Rector about the use of AR in the classroom and the use of EdTech—including AR—in company training. AR is more than just PokemonGo! It’s the future of education and post-educational training, and it's motivating venture capitalists to put their money into endeavors that branch out of just the classroom. 2019-02-0539 min
MarketScale RadioMarketScale Retail 02/04/19: Super Bowls & Super AvatarsToday’s guests on the MarketScale Retail Podcast Show, Roland Memisevic and MarketScale's own Geoff Short, discuss two "super" aspects of retail: the use of intelligent avatars in brick-and-mortar stores, and the annual impact of the Super Bowl on the industry. Quite uniquely, retail is being affected by future trends even as it continues to feel an impact from half-century old traditions. 2019-02-0433 min
MarketScale RadioMarketScale Sports & Entertainment 02/01/19: From Blocking & Tackling to BlockchainOn this week's episode of the MarketScale Sports & Entertainment podcast, we take a look at the longterm viability of the sport of football and some of the people who are most affected by it with author Rob Ruck. Our second feature of the show takes a look at how blockchain can make a difference in the world of entertainment, cutting out middlemen and ensuring money makes it into the right hands. We wrap up the show by examining the Super Bowl from multiple different angles, discussing the logistics, security, and economic impact of the big game.2019-02-0143 min
MarketScale TechnologyMarketScale Pro AV 01/31/19: Is That Meeting Room Available?There's nothing more frustrating in the workplace than organizing a meeting only to find out the conference room is already being used. Well, maybe that one colleague who always steals your leftovers from the fridge is more annoying, but an unavailable conference room is a close second. The modern office is utilizing pro AV to help avoid these headaches and help business get done. On today's episode of the MarketScale Pro AV Podcast, Robert Parsons, Vice President of Sales for Taurus Technologies, joined us to discuss how technology is helping with the meeting scheduling process. ...2019-01-3134 min
MarketScale TechnologyMarketScale IoT 01/30/19: Making Necessary Evils ObsoleteThere are aspects of life that we have largely accepted as a necessary evils. Technology is stepping in to find solutions to these issues that have previously existed as blindspots in our society. On today's episode of the MarketScale IoT Podcast, we look at how IoT is changing the game when it comes to pest control and safety on the roadways.2019-01-3030 min
MarketScale RadioMarketScale Hospitality 01/30/19: Making Things Affordable & SustainableWhat matters most to guests when they're traveling? That has been an important question for those in the hospitality industry for a long time. The answer has changed over the years but the idea has remained the same. Hotels and restaurants aim to provide the best experience for their guests. On today's episode of the MarketScale Hospitality Podcast, we take a look at two of the most important factors for industry: affordability and sustainability. 2019-01-3028 min
MarketScale RadioMarketScale Building Management 01/29/19: Changing Regulations & WorkspacesOn this episode of the MarketScale Building Management Podcast, we take a look at two areas of the industry that are constantly evolving: the workplace and regulations. Our first conversation is the final installment of a three-part series with Mike LaRosa of Agora RDM. He discusses the three primary styles of coworking spaces and where he sees the industry going in 2019. Our second feature of the show takes a look at how accidents drive regulatory changes and how building managers can keep up with the evolutions. 2019-01-2936 min
MarketScale RadioMarketScale Transportation 01/29/19: Will Tariffs or Technology Be the Year's Biggest Disruptor?On this episode of the MarketScale Transportation Podcast, we wanted to pose the question: what will be the biggest disruptor of the transportation industry in 2019? Before we can get a feel for that main question, we have to take a look at where companies are investing their time and effort. Uber's JUMP program is another indication that big transportation disruptors are looking to disrupt a little more. In this feature, we’re joined by Dr. Susan Shaheen from the UC Berkeley Transportation Sustainability Research Center to explain what Uber's further immersion to the micromobility space means for the industry. 2019-01-2945 min
MarketScale RadioMarketScale Food & Beverage 01/28/19: Molding the Chefs of the 21st CenturyToday's episode of the MarketScale Food & Beverage Podcast Show looks at the next generation of success within the industry, both how's leading that success and how to get find success from a marketing perspective. We're getting insight from a powerful marketing thought leader, a self proclaimed leading French Fry historian, who'll break down his 6 recipes for restaurant marketing success. We'll also be previewing the Young Chef Olympiad happening this week in India, one of the industry's most well-renowned and path-carving events for aspiring industry professionals, and why it's so crucial in today's climate of labor shortage among chefs.2019-01-2842 min
MarketScale TechnologyMarketScale IoT 01/23/19: Bringing IoT to the Highest Valued Port in AmericaCan IoT help bring innovation to an industry that has remained largely unchanged for centuries? Ed Anthes-Washburn and the New Bedford Port Authority is saying yes. Today's episode of the MarketScale IoT Podcast looks at how IoT technology is changing the game in fishing and strengthening supply chains. 2019-01-2332 min
MarketScale RadioMarketScale Hospitality 01/23/19: Remembering a LegendThis episode of the MarketScale Hospitality Podcast takes a moment to remember Herb Kelleher, the Co-Founder & former CEO of Southwest Airlines, who passed away on January 3, 2019. Ginger Hardage, former Senior Vice President of Culture & Communications at Southwest Airlines, joins the podcast this week to share stories and memories of Herb. 2019-01-2338 min
The Future of eLearning by MarketScaleMarketScale EdTech 01/15/19: Big Results from Unorthodox MethodsNo two people learn the exact same way. The more technology that moves into the classroom, the more avenues that become available for teachers to help impart knowledge to their students. Today's episode of the MarketScale EdTech podcast takes a look at two unorthodox ways that teachers can use tech to help their students retain information. 2019-01-1537 min
MarketScale RadioMarketScale Food & Beverage 01/15/2019: All of the Meat, None of the AnimalsImagine a future where people still eat meat but it no longer comes from meat. What would be the ramifications of that throughout the food and beverage industry? It's one of the questions posed in this week's episode of MarketScale's Food & Beverage podcast. Zak Weston, Corporate Engagement Specialist for the Good Food Institute, joins the show this week to explain how this hypothetical is closer to reality than you might think. 2019-01-1541 min
MarketScale RadioMarketScale Retail: NRF Tuesday UpdateNRF 2019 is in full swing and MarketScale's Chief Digital Editor Geoff Short is in the middle of it. He joined the podcast to recap what he saw and experienced at the retail industry's big show for 2019. The MarketScale team received a hands-on explanation of frictionless payment and how the industry is tackling potential security concerns. "The industry is wide awake to [security] threats, it's just a question of how to implement these kinds of things," Short said. Geoff and the MarketScale team have a big day ahead of them as they wrap up the show...2019-01-1510 min
MarketScale RadioMarketScale Sports & Entertainment 01/14/19: A Brave New World for BodybuildingThis episode of the MarketScale Sports & Entertainment podcast focuses on building. We talk to Jeff O'Connell, Editor in Chief of BodyBuilding.com, about the growth of sport and how social media has really changed the game. Then, we have a teaser for a full length interview coming later this week with the Vice President and Director of Athletics at the University of North Texas, Wren Baker. He talks about the challenge of building a consistent winner at a school that hasn't had that experience before.2019-01-1420 min
MarketScale RadioMarketScale Retail: NRF Monday UpdateWith the first day of NRF under his belt, MarketScale's Chief Digital Editor Geoff Short joined the podcast to provide an update of what he has seen so far. He marveled at the advancements in in facial recognition technology, talked about his favorite booth so far, and provided an update on whether or not he has eaten one of those famous New York hot dogs. He also talked about the various ways that retailers are approaching the challenge of creating a memorable customer experience inside brick and mortar stores. "There's a lack of consensus about experience," Short sa...2019-01-1409 min
MarketScale RadioThe MarketScale NRF Preview PodcastMarketScale's Chief Digital Editor Geoff Short joined Tyler Kern in the podcast studio to preview NRF, the biggest retail trade show of the year. The show takes place January 13th through the 15th in New York City. Geoff is heading up to "The Big Apple" as part of MarketScale's comprehensive coverage of the show. Can traditional brick and mortar retail locations keep up with the world of e-commerce? Will the trend of frictionless payments continue to take off in 2019? Follow along with all of Geoff Short's coverage on the MarketScale Retail industry page.2019-01-1108 min
MarketScale TechnologyMarketScale Software & Technology CES RecapDaniel Litwin returned from CES 2019 and joined Tyler Kern in the MarketScale podcast studio to talk about everything he saw at one of the largest trade shows in the world. If you missed the show, this is your chance to get caught up on all of the incredible innovations in the world of software and tech.2019-01-1111 min
MarketScale TechnologyMarketScale Pro AV 01/10/19: How Pro AV is Keeping You SafeSometimes it's hard to stop and remember where technology was 20 years ago. These days it feels like innovation is happening at such a rapid rate it can be hard to keep track of where we've been. On this episode of the MarketScale Pro AV podcast we take some time to look back and where the industry has been, where it is now, and where it's going in the future. 2019-01-1133 min
MarketScale TechnologyMarketScale Live Podcast from Las Vegas at CES 2019MarketScale is live in Las Vegas for CES 2019 this week and we checked in with our own Daniel Litwin who is currently getting a firsthand look at the latest innovations in the software and technology world.Stay tuned for live interviews with representatives from the following companies right here: 11:15 PST: Patrick Santucci, Product Manager , DJI 11:30 PST: ‘Cam’s Corner’, CES observations from our own Cameron Cooper 11:45 PST: Jacques Bonifay, CEO, Transatel 12:15 PST: Nadia Giuliani, COO, Next Industries, Tactigon Skin 12:40 PST: Jerome Loubert, Director of Busine...2019-01-102h 04
MarketScale RadioMarketScale Hospitality 01/10/19: Customizing & Personalizing the ExperienceCustomization and personalization are growing trends in the hospitality industry as advancing technology allows for a more tailored experience. Today's episode of the MarketScale Hospitality podcast takes a look at two examples of customization that is allowing brands to more effectively reach their customer base. 2019-01-1032 min
MarketScale TechnologyMarketScale Industrial IoT 01/10/19: Beacon Technology & Private LTEThis week's episode of the MarketScale IoT podcast features conversations with two industry experts who are using their knowledge to bring innovation to the industry. Correspondent Shelby Skrhak caught up with David Gilley, the Assistant Vice President of Business Development and Strategy at Encore Networks. He discusses the use of private LTE networks by energy utility providers around the world. These providers are harnessing LTE capabilities in-house for better oversight. Also on this week's show, MarketScale correspondent Sam Mosher chatted with Vice President of Brand Marketing at Allrecipes, Esmée Williams. She discusses how beacon marketing has b...2019-01-1032 min
MarketScale TechnologyMarketScale Software & Technology Live Podcast at CES 2019MarketScale is live in Las Vegas for CES 2019 this week and we checked in with our own Daniel Litwin who is currently getting a firsthand look at the latest innovations in the software and technology world.Daniel has been on the show floor all day and said it has been “overwhelming but in the best way possible.”He said an emphasis on smart technology and 5G connectivity is evident at this year’s event and checked in with the LG ThinQ and Samsung Mobile booths to learn more about what two of the biggest brands brough...2019-01-0908 min
MarketScale RadioMarketScale Sports & Entertainment 1/4: The Common Bond of SportsThis week's episode of the MarketScale Sports & Entertainment podcast opens with some evidence that NFL hasn't slipped as much in terms of popularity has many have tried to claim. We have the numbers to illustrate why the NFL is still king when it comes to viewership in the United States. 2019-01-0435 min
MarketScale TechnologyMarketScale Pro AV 1/3: Solving the Security DilemmaAs pro AV devices grow increasingly interconnected the need to ensure the security of these devices grows. Protecting pro AV equipment from bad actors is an important step in making sure a project goes off without a hitch. Tim Albright, President of AVNation Media, joins this week's episode to discuss the steps that can be taken to prevent security issues. This week's episode also features a conversation with MarketScale correspondent Beth Osborne to recap the ways that retail locations utilized pro AV over the holidays. She walks through specific examples detailing how AR and VR made a big push...2019-01-0336 min
MarketScale RadioMarketScale Hospitality 1/1: Fresh Hotels & Points HackersAs we enter a new year, what does the future hold for the hospitality industry? Today's episode of the MarketScale Hospitality Podcast takes a look at how hotels will continue to drive forward in 2019. From a new way to look at the lobby to the lessons that independent hotels can teach the big chains, there a multitude of ways that hotels can continue to grow in the new year.2018-12-3139 min
MarketScale RadioMarketScale Healthcare 12/28: Integrating Technology in HealthcareTechnology and healthcare are intersecting in ways never before seen. This technology is changing the way we think about how healthcare is being administered and what the future of the industry will look like. On this episode of the MarketScale Healthcare Podcast, we take a look at how education needs to change to include technological advancements and learn about a better way to check symptoms online. 2018-12-2837 min
The Future of eLearning by MarketScaleMarketScale EdTech 12/27/18: Will VR Transform the Classroom or Empower it?Today's MarketScale EdTech podcast show takes the tech fight to the classroom, analyzing three different perspectives on how and why technology is taking the lead in more engaging, adaptive education. Whether it's with immersive technology like VR, the replacement of textbooks with digital nonfiction, or the modern teacher's methodology in the classroom, it's clear that the industry is in a time of transition. Give this podcast a listen for a look at which tried and true traditions of the classroom are making way for their more engaging digital counterparts.2018-12-2747 min
MarketScale RadioMarketScale Retail 12/24: The Holiday Retail RushIt's that time of the year when the retail industry gets put under the microscope. Shopping malls are bustling and online marketplaces are full of shoppers. Technology is pushing the customer experience forward like never before. On this week's episode of the MarketScale Retail podcast, we took a look at some of the big trends of 2018 and what might be coming down the road in 2019.2018-12-2447 min
MarketScale RadioMarketScale Sports & Entertainment 12/21: The History of Tech in Sports ScienceIn most industries there is a domino that can be pointed to as the first innovation that started a chain reaction, forever changing the way people in that industry think. Skylar Richards, Head Athletic Trainer and Director of Sports Science for FC Dallas, joined the podcast to explain the recent history of sports science and to talk about the innovation that launched his industry forward. Also included in this week's episode is a roundtable discussion about the number of college football bowl games that are played each year. Have we reached a saturation point where there are...2018-12-2146 min
MarketScale RadioMarketScale Retail 12/14: Buyer's RemorseIt's the time of year when retail gets brought into the forefront of the national consciousness. Today's episode of the MarketScale Retail Podcast tackles some of the big issues facing the industry: returns, diversification, and employee management. Three thought leaders from the industry join this week's episode to share their expertise on these topics. 2018-12-1429 min
MarketScale RadioMarketScale Sports & Entertainment 12/14: The Art of GrowthThe right environment is essential if you want something to grow. Plants need fertile soil, sun, and water to grow and maintain health. Today's episode of the MarketScale Sports & Entertainment podcast is going to focus on growth, both in a horticultural and business sense. Allen Reed, Director of Stadium Grounds for Toyota Stadium joins the podcast to talk about the art of growing grass and keeping a consistent playing surface, come hell or high water. We also caught up with Johnathon Angers of Ngage eSports to talk about the massive growth of eSports and how the music...2018-12-1437 min
MarketScale TechnologyTESTIMONIALS: THE MOST AUTHENTIC FORM OF MARKETING WITH SHANNON MAVERICK OF MARKETSCALEOn this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.2018-12-1410 min
MarketScale TechnologyELEVATING COMPANY IMAGE WITH YOUR PERSONAL BRAND WITH NICK MINOR OF MARKETSCALEOn this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle. 2018-12-1414 min
MarketScale TechnologyCREATION AND DISTRIBUTION: MAKING THE MOST OF MARKETING DATA WITH MACKENZIE WILLIAMS OF MARKETSCALEOn this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free. 2018-12-1411 min
MarketScale TechnologyMarketScale Pro AV 12/14/18: Lights, Sound, ArtLight, sound, art. Let's start with the light. MarketScale host Elmer Guardado explores how important lighting can be, not only in a work environment, but an entertainment one as well. Something as simple as good lighting can increase productivity, keep people at hotels longer, immerse them into live events, and even promote healthier body functions. Stage lighting in particular has remained stagnant for decades, but now with the advent and affordability of LEDs, we’re starting to see new possibilities on stage. Brandon Wardell, professional lighting/scenic designer and assistant professor of lighting design at Northern Illinois Un...2018-12-1448 min
MarketScale RadioMarketScale Building Management 12/12: Making the Most of Your SpaceToday's episode of the MarketScale Building Management Podcast takes a look at the various ways that facilities can make the most of their available space. From music venues utilizing their space for multiple events, to automated parking garages, and coworking spaces, one of the objectives for each of these projects is to make the most of the limited amount of space at each particular facility. 2018-12-1244 min
MarketScale RadioMarketScale Hospitality, 12/11: BIG STADIUM EVENTS & HOTEL DATA BREACHESThis week's episode of the MarketScale Hospitality Podcast takes a look at two different aspects of the hospitality industry: catering for large events and hotel security. On the surface, it feels like these topics couldn't be more different. Surprisingly, they have more in common than it initially appears. A certain level of expertise and precision is required for each of these jobs. One mistake can damage the reputation of a brand that has worked to establish a standard of excellence.2018-12-1148 min
MarketScale TechnologyMarketScale Pro AV 12/06/18: Adapting on the Front LinesToday's episode of the MarketScale Pro AV Show is focused on the integrator; the people living the industry every day. What Pro AV professionals see every day in the field changes at light-speed. We wanted to ask; how does the life-blood of the industry adapt? First, we hear from Jesse Miller, CTO of Midtown Video, about what it's like for professionals to integrate IT knowledge into their workflow. Our second feature sources George Ayrouth, the founder of MVT Productions in Orange County, California, who gives us a first-hand take on how AV and media installers adapt to changing technology...2018-12-0645 min
MarketScale TechnologyMarketScale Energy 12/05/18: From Batteries to BasinsToday's MarketScale Energy Podcast Show hosts two varied features; one looking at the future of a familiar power source and its impact on local communities, and the other looking at the energy behind drones. We hear from Founder of BP Capital & TriLine Index Solutions Toby Loftin, who analyzes an article on MarketScale Energy that digs into the impact of increased production in the Permian Basin, and how one stretch of land is impacting not only Texas and New Mexico communities, but the global oil market. We also get a drone-themed recap compilation of several MarketScale guests who...2018-12-0544 min
MarketScale RadioMarketScale Hospitality, 12/4: What a Guest WantsMuch of what is done in the hospitality industry centers around one very important question: what does the guest want? It's an important and difficult question because the answer will differ slightly for every consumer. Some like it hot, some like it cold. Some want a steak dinner, others not so much. On this episode of the MarketScale Hospitality podcast, we talk to three individuals who specialize in different spaces of the hospitality industry but are all working towards the same goal of meeting the needs of guests. 2018-12-0433 min
MarketScale RadioMarketScale Transportation 11/28/18: Making Transportation Work For YouTransportation is something that affects our lives on a daily basis. At one point or another, we've all fumed about getting stuck in traffic or experienced the frustration of a train running behind schedule. It can often feel like we're fighting with our methods of transportation rather than harnessing them to work in our favor. Sure, we're able to get from place to place, but does it have to always been such a frustrating process? This episode of the MarketScale Transportation Podcast features interviews with two people who are using their expertise to make various methods of...2018-11-2844 min
MarketScale TechnologyMarketScale Pro AV, 11/22/18: A Thanksgiving "Best Of"It's the holiday season! With Thanksgiving putting a little pressure on everyone's schedule, we figured this was the perfect time to give you, our audience, a charcuterie board of previous MarketScale Pro AV content. Plenty of one-time podcasts on our Pro AV publication haven't gotten the love they deserve, so we wanted to infuse them with the holiday spirit and showcase three Pro AV podcasts that encapsulate some of the most important trends, troubles and talents in the industry. Kick back while learn how the industry has adapted over the last decade to be more inclusive to women professionals...2018-11-2146 min
MarketScale RadioMarketScale Retail 11/23/18: Black Friday 2018On today's episode of the MarketScale Retail Show, we're looking at Black Friday 2018. Things have changed over the last few years in Retail, and Black Friday hasn't been left out. With industry giants like Amazon overtaking e-commerce, consumers have found year-round ways to save money. With Black Friday losing it's intrigue, what is a shopper looking for, and how should brick-and-mortar stores attract customers into their stores? We have all that in more, with two features from branding experts in Retail; Jennifer Ruscin, CEO and Owner of Jennifer Kaylo Ruscin Enterprises, explains best practices for staying profitable in a...2018-11-2151 min
MarketScale TechnologyMarketScale Pro AV, 11/08/2018: Powerful ConnectionsThis is The MarketScale Pro AV Show, hosted by Daniel Litwin, the Voice of B2B. Your weekly B2B kick-back for the best thought leadership in the industry, bringing you education, information and inspiration. On today's episode, we're focusing on powerful connections of all kinds: between mentors and mentees, prisoners and court rooms, and AV networks and board rooms. We'll hear from Colin Birney, Principal Consultant for Birney Consulting, on the market for AV links in courtrooms. For our main features, we sat down with WAVE founders Jennifer Willard and Abigail Brown for updates on WAVE's...2018-11-0851 min
MarketScale TechnologyMarketScale Pro AV, 11/02/2018On the first episode of The MarketScale Pro AV Show, you'll get to hear from thought leaders, analysts, and innovators alike, exploring some of the most timely topics in the industry. Besides updates on industry news and a preview of SEGD's Xlab in Brooklyn, we'll hear from John Melillo, Digital Media Group Senior VP for Diversified, who breaks down why the German audiovisual content market is booming in 2018, and what it means for Pro AV.
The industry would be nothing without it's people. We showcase one rigger who, after 40-plus years industry experience, is taking a personal approach to Pro...2018-11-0149 min
MarketScale TechnologyA State of the Union for Women in Pro AV with Jennifer Willard of WAVEThis is the first of many collaborative podcasts between Women in AV (WAVE) and MarketScale Pro AV, where WAVE Founder Jennifer Willard and MarketScale's Voice of B2B Daniel Litwin discuss challenges, positives, trends and important figures affecting women in Pro AV.
In this first episode, we want to take you back to 2011, when Willard founded Women in AV. Not that long ago in the grand scheme of things, but as Willard recollects in her June article "Why I'm Proud to be a Woman in AV," things were a lot different for women looking to get involved or already entrenched...2018-10-1539 min
MarketScale RadioMarketScale Podcast Panel: How Are Digital Communities Transforming Business?This is a MarketScale Podcast Panel, where we bring on key thought leaders from some of the fastest growing markets to participate in a Socratic seminar-style discussion, breaking down a timely topic for tangible insight.
How are digital & online communities shaping the way businesses not only thrive, but enter their industry? How can social media platforms drive branding initiatives, cultivate consumer insights, and spur important financial decisions? What do consumers look for in their online communities? On our first MarketScale Podcast Panel, we set our sights on answering these hard-hitting questions for two specific industries-- Hospitality and Food & Beverage. With...2018-10-0240 min
MarketScale RadioMarketScale Podcast Panel: How Are Digital Communities Transforming Business?This is a MarketScale Podcast Panel, where we bring on key thought leaders from some of the fastest growing markets to participate in a Socratic seminar-style discussion, breaking down a timely topic for tangible insight.
How are digital & online communities shaping the way businesses not only thrive, but enter their industry? How can social media platforms drive branding initiatives, cultivate consumer insights, and spur important financial decisions? What do consumers look for in their online communities? On our first MarketScale Podcast Panel, we set our sights on answering these hard-hitting questions for two specific industries-- Hospitality and Food & Beverage. With...2018-10-0240 min
MarketScale RadioExtra Innings with Chip Maxson of the AAA Affiliate for the San Francisco GiantsExtra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento River Cats, the AAA Affiliate of the San Francisco Giants.
He gives us a rundown of his thoughts on all three episodes, diving into favorite moments, scenes and personalities. Maxson also explains his take on a cultural shift in collegiate summer league and MiLB baseball, th...2018-09-2524 min
MarketScale RadioExtra Innings: Live! with the Savannah Bananas CrewExtra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment.
On this episode we’re joined by the front office crew of the Savannah Bananas!
Tyler Gray: The Director of Fun
Jared Orton: President
Keke Coles: Director of First Impressions
Jesse Cole: Owner, Man In The Yellow Tuxedo
This time, we’re talking with them live on August 4th, 1:30 PM ET. We’re going to break down highlights from the...2018-08-2132 min
MarketScale RadioExtra Innings With Lauren Farrell Of The Pittsburgh Pirates And MarketScaleExtra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows Jesse Cole and his Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment.
On today’s episode we’re joined by our very own Lauren Farrell who has an extensive sports background including being apart of the Pittsburgh Pirates front office, to break down highlights from Episode One and get some insight on what Jesse’s doing with his fan experience that’s resonating across the baseball world.
For the la...2018-08-0219 min
MarketScale TechnologyHow Millennials have changed the Workspace with Chris Neto of BarcoOn today's podcast, I chat with Chris Neto from Barco. We discuss how the generational workforce has changed the way work-spaces are designed and used, the increasing importance of the "Wow Factor" in a corporate lobby, and how important "ease of use" is in today's industry.
Follow us on social media for the latest updates in B2B!
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Itunes – https://itunes.apple.com/us/podcast/pro-av-by-marketscale/id1368087708?mt=22018-04-2618 min
MarketScale TechnologyGrowing Digital Signage in B2B with Paul England at SNA DisplaysOn today's podcast, I have the chance to chat with Paul England from SNA Displays. We discuss how the industry has evolved as pixel pitch has shrunk, and the financial economics of sharing screen "real estate".
Follow us on social media for the latest updates in B2B!
Twitter – twitter.com/marketscale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Itunes – https://itunes.apple.com/us/podcast/pro-av-by-marketscale/id1368087708?mt=22018-04-1726 min