Shows
MARKETECH APAC PodcastMARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlowIn this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.
Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience.
Watch the video version of this interview here: https://youtu.be/2dQ4iv1vYXA
#AI #automation #omnichannel
...
2024-06-2516 min
MARKETECH APAC PodcastHow Teads drives continuous evolution in the digital advertising space | What's NEXT 2024 InterviewsExploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander
Join us as we dive into the world of digital transformation and the innovative technologies shaping the new era of contextual advertising! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge AI to maximise marketing effectiveness.
You can also listen watch this episode on YouTube: https://youtu.be/H5mHki9DgFw
---
Send in a voice message: https...
2024-05-2711 min
BLD Presents: Speak For YourselfBLD Presents: Speak For Yourself - EP51 - Larry Moore, CEO of Marketech BroadcastingJoin us as BLD interviews entrepreneurs and changemakers, delving into crucial topics like access to capital and equity.In this episode, Dwan and Ken are regaled by stories from Larry's past, as he talks about what led to the creation of Marketech Broadcasting.Join BLD in providing access to capital for businesses like Marketech for just $1/week at: blackleadersdetroit.orgfacebook.com/bldetroitinstagram.com/bldetroittiktok.com/blackleadersdetroit
2024-03-0827 min
MARKETECH APAC PodcastWhat's NEXT for Access and in the retail industry? | What's NEXT 2024 InterviewsIn the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry.
Experience firsthand as Livia articulates her strategies for driving significant growth across the diverse brands encompassed within the Access portfolio.
Read more about Livia’s leadership journey: https://marketech-apac.com/empoweredwomen2023-livia-wang-on-challenging-the-status-quo-of-business-management-models-through-access-brand-co-s-rapid-corporate-and-brand-strategy/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2024-02-2013 min
MARKETECH APAC PodcastPatricia Freijo | Empowered Women in Tech | Empowered Women Series 2023In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity.
Watch this interview where Patricia shared about the quick guide in the tech industry, such as challenges of being a female leader, innovative and creative solutions in her company, TrafficGuard, and her advice on pursuing leadership roles.
---
Send in a voice message: https://podcasters.spotify.com/pod/sh...
2023-12-2006 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Konrad Felman, CEO of QuantcastIn another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing.
In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI in their marketing strategies.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2023-12-2017 min
MARKETECH APAC PodcastSimone Tam | Empowered Women in Agency | Empowered Women Series 2023In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry.
Watch this interview where Simone talks about her insights into the evolution of advertising trends, the importance of authenticity, and women in leadership roles within diverse team cultures.
Read more about Simone's inspiring journey here: https://marketech-apac.com/empoweredw...
#WomenInAgency #Innovation #WomenLeaders
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2023-10-0609 min
MARKETECH APAC PodcastSybil Ng | Empowered Women in Tech | Empowered Women Series 2023Part of the ‘Empowered Women Series 2023’, this episode with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives.
Listen to this interview where Sybil shares her vision of gender-neutral leadership, fostering innovation and knowledge exchange in the tech industry.
Read more about Sybil's journey here: https://marketech-apac.com/empoweredw...
#WomenInTech #Innovation #WomenLeaders
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2023-09-2607 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interview Series | What's NEXT in retail media advertising according to Carousell Media Group?In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
What is the role of retail media in the marketing industry today? And what does the future hold for Carousell Media Group and retail media?
Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-how-carousell-media-group-drives-continuous-evolution-in-the-retail-media-space/
#WhatsNEXT2023 #marketing #retailmedia #advertising
---
Send i...
2023-04-0312 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interviews | What's NEXT in Digital Transformation according to HKJC?In our third episode of What's NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club's head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.
How does HKJC effectively serve its multi-generation customers through digital innovations? And what principles work for HKJC that make them successful in digital experience initiatives?
#WhatsNEXT2023 #digitalsolutions #digitalexperience
#marketing
----
Send in a voice message:
https://podcasters/spotify.com/pod/show/marketech-apac/message
---
Send in a voice...
2023-03-2704 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interviews | What's NEXT in Digital Transformation according to Zuellig Pharma?In our next instalment of the What's NEXT 2023 Interview Series, we have tapped healthcare services provider Zuellig Pharma to explore further its most meaningful digital transformation journey amidst the pandemic. Zuellig Pharma's head of product & engineering, digital & data solutions, Preetham Nadig, talked about the company's B2B operations, the expectations of consumers, the benefits of digital transformation, and what's NEXT for Zuellig Pharma.
Read more about the interview here - https://marketech-apac.com/whats-next-interview-zuellig-pharmas-preetham-nadig-discusses-elevating-digital-experience/
#WhatsNEXT2023 #digitalexperience #B2B
---
Send in a voice message: https://podcasters.spotify.com/po...
2023-03-0604 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interview | What's NEXT in influencer marketing according to Adobe and Vamp?As part of our What's NEXT 2023 interview series, we have invited influencer marketing creator platform, Vamp and computer software giant Adobe to discuss how marketing leaders see the platform of influencer marketing evolving as we enter a year that will undoubtedly bring new challenges and opportunities for marketers.
Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-giving-creative-freedom-to-influencers-could-actually-surprise-marketers/
#WhatsNEXT2023 #influencermarketing #marketing
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-12-0718 min
MARKETECH APAC PodcastTop Story | Jeffrey Lim, Founder & Managing Director of 8traordinaryAt a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with fresh new branding and novel lifestyle offerings.
To bring the story of the new Shangri-La Circle to consumers' radar, the group enlisted its creative partner, digital agency 8traordinary, to craft a digital campaign that would bring the brand's social platforms into a full circle.
As our Top Story for the month of July, we invited Jeffrey Lim, 8traordinary's founder, and managing director, to share with us how they built the campaign from the ground up.
#digitalmarketing...
2022-08-0314 min
MARKETECH APAC PodcastTop Story | Shiela Paul, Chief Marketing Officer of Home Credit PhilippinesOur top story for the month is Home Credit Philippines, the consumer finance company that recently launched a targeted on-air radio program for financial literacy.
Sheila Paul, the CMO of the company, sat down with us for an interview to share with us the rationale and the objective of the 'Payo Para sa Life' radio program.
The marketing leader also talked about the current financial industry in the market as well as the broader state of financial literacy amongst Filipinos.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-06-3014 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Alberto Canteli, CEO & Chairman of Havas GroupFor the newest episode of MARKETECH Expert Up Close, we sat down with Alberto Canteli, the Chairman and CEO of Havas Group for Nordics, CEE & Middle East, Southeast Asia, Korea & Japan.
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-06-2317 min
MARKETECH APAC PodcastTop Story | Chiew Shan Lim, Regional CEO of airasia rideOur Top Story for the month is the upcoming expansion of AirAsia's e-hailing, airasia ride, to the markets of Indonesia, Thailand, and Philippines.
We sat down with its Regional CEO Chiew Shan Lim, who shared with us why airasia ride is not your usual e-hailing service. Know more about how the platform aims to do it differently through its unique experiences not just for consumers but for drivers as well.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-05-2611 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Steve Tzikakis, Global CEO of Sitecore globalIn this episode, we feature the global CEO of Sitecore, Steve Tzikakis.
In our conversation with Steve, he has shared his journey, industry insights and even their developments in Web 3.0 or the metaverse.
Listen to the full podcast episode of Steve to learn more about how Sitecore creates better digital experiences for their customers.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-05-1620 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Manisha Seewal | Empowered Women SeriesIn this episode, we feature Manisha Seewal, General Marketing Officer at Gumtree, Australia.
This episode will unleash the journey and expertise of Manisha from being that adventure junkie to an empowered leader in the automotive marketing industry.
By continuously influencing and encouraging women to take up a new challenge once in a while, Manisha has definitely set the record straight, that she is an empowered woman of her own.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-3017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Melissa Sandhu | Empowered Women SeriesIn this episode, we feature Melissa Sandhu, Deputy General Manager, Marketing Communication at Desaru Coast.
We will dive into the journey and industry insights of Melissa, from the young girl who used to discover the importance of personal messaging, to the marketing leader she is now.
By leveraging on technology, focusing on value creation, and emphasizing customer-centricity, Melissa has definitely proved, that she is an empowered woman of her own.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-3017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Angeli Beltran | Empowered Women SeriesIn this episode, we feature Angeli Beltran, Director of Interactive Commerce ASEAN & Global CARE Center for Excellence at Reckitt.
This episode will uncover the journey and marketing insights of Angeli and her initiative as a sponsor of the Asia chapter of SPARK, where women are encouraged to learn from the success of other women.
Supporting an initiative that creates opportunities for other women, Angeli is indeed an empowered woman of her own.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-3027 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | The Women Leaders of Society Pass | Empowered Women SeriesIn this episode, we feature Pamela Aw-Young, Chief Operating Officer, and Arbie Pagdanganan, Philippines Country Manager/VP of Product in Society Pass.
Joined by the women leaders of SoPa, we will get to know more about the next generation of e-commerce platforms and loyalty programs.
Breaking biases and moving forward with next-generation innovations in the marketing industry, Pamela and Arbie definitely proved themselves, empowered women of their own.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-3014 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Charlotte Ward | Empowered Women SeriesIn this episode, we feature Charlotte Ward, Founder and Director of Agnes Media.
This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.
Soaring to new heights and continuously overcoming new challenges in the industry, Charlotte definitely proves herself, an empowered woman of her own.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-2822 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Raushida Vasaiwala | Empowered Women SeriesIn this episode, we feature Raushida Vasaiwala, General Manager of APAC at Celtra.
This episode will uncover the journey and industry insights of Raushida, from starting off as a graphic designer, to becoming a marketing leader for Celtra, a creative automation and software solutions company. Raushida also shares a picture of her childhood and teenage years growing up in an extremely conservative Muslim environment.
Breaking biases and gender stereotypes in the industry, Raushida has definitely proved herself, an empowered woman of her own.
---
Send in a voice message: https://podcasters.spotify.com/pod...
2022-03-2829 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Ace Gapuz | Empowered Women SeriesIn this episode, we feature Ace Gapuz, Chief Executive Officer of Blogapalooza Inc., an influencer marketing company in the Philippines.
This episode will uncover the journey and industry insights of Ace, from a start-up company to becoming one of the leading influencer marketing agencies in the Philippines. Aside from being a CEO, Ace Gapuz also shared with us her experience as a lecturer in colleges and universities in the Philippines. She has already proven herself as an empowered woman by leading an all-female team members in Blogapalooza Inc. while having to impart her industry knowledge and teach...
2022-03-1918 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Vasuta Agarwal | Empowered Women SeriesIn this episode, we feature Vasuta Agarwal, Senior Vice President & Managing Director, Asia Pacific at InMobi.
This episode will uncover the journey and industry insights of Vasuta, from starting off as a Chip Design Engineer at Intel, then climbing into the executive role at InMobi, and even turning into a champion for women, Vasuta has definitely proved, that she possesses the qualities of an Empowered Woman.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-1217 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Aditi Kapoor | Empowered Women SeriesIn celebration of the women’s month, MARKETECH Expert Up Close will be releasing a Spotify exclusive of the ‘Empowered Women Podcast Series’.
In this episode, we bring you Aditi Kapoor, the former Marketing Lead of MetroMart. Let us dive into the narratives of her journey, leadership and industry insights.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-03-1017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Shahid Nizami, Regional Vice President, Asia Pacific and Japan, ActiveCampaignIn this episode of MARKETECH Expert Up Close, we bring you Shahid Nizami, the current regional vice president for Asia-Pacific & Japan, ActiveCampaign. Let's discover his industry journey and his wisdom on some pressing issues in the marketing industry, his leadership and his career plans.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2022-02-0824 min
MARKETECH APAC PodcastMARKETECH Spotlight | Unicom Interactive Digital | Adapting immersive technology in marketingImmersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all – AR and VR can now be experienced by everyone.
When mobile game Pokémon GO was released in 2016, AR had started to become a household name. Now, with the unprecedented digital lifestyle brought on by the pandemic, AR and VR had similarly risen to new heights - beco...
2021-11-2317 min
MARKETECH APAC PodcastMARKETECH Spotlight | Unicom Interactive Digital | Adapting AR in today's marketingImmersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all – AR and VR can now be experienced by everyone.
When mobile game Pokémon GO was released in 2016, AR had started to become a household name. Now, with the unprecedented digital lifestyle brought on by the pandemic, AR and VR had similarly risen to new heights - b...
2021-11-2217 min
MARKETECH APAC PodcastMARKETECH Mondays | Royson Poh, Deputy Director for Corporate Communications, Singapore Institute of TechnologyFor this episode of MARKETECH Mondays, our feature showcasing marketing leaders’ career journey to inspire the next generation of marketers, we sat down with Royson Poh, the deputy director for corporate communications of the Singapore Institute of Technology (SIT). Royson has held the position since 2018 and no one would have imagined that with such an esteemed role in communications, Royson actually had his start as a credit analyst at a credit bureau.
The turning point was when within the said analyst job, a supervisor had challenged Royson to take on a responsibility meant for sales which became th...
2021-09-2024 min
MARKETECH APAC PodcastMARKETECH Spotlight | KALARO | Creating a well-connected community in esportsEsports is growing exponentially and on a global scale. According to a report by NewZoo, in the Asia-Pacific alone, the revenue within the gaming market has reached US$84.3B in 2020, making the region the largest market in the world.
In the Philippines, the number of games has now reached 43 million, and one esports platform in the country, KALARO, is on the mission to be at the forefront of the esports industry in the country and engage these players – and more.
Launched in October 2020 for its close-beta testing, KALARO was launched by The-AsiaGroup.com Inc. as a full...
2021-09-1223 min
MARKETECH APAC PodcastMARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | SingaporeMARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | Singapore
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message
2021-08-2827 min
MARKETECH APAC PodcastMARKETECH Mondays | Stephanie George, Marketing Director, Australian Institute of BusinessWhen dialogue on marketing is sparked, the industry against the education sector isn’t always top-of-mind, hence, doesn’t always get that much attention due to its non-mainstream dynamics - with students as the ‘consumers’, and with the product, not just a purchase that could be merely classified as either a high- or low-involvement decision, but rather, education and a person’s shot at his or her future.
We are pleased for the second time to be able to learn the career and leadership journey of one marketing leader from the education space – the marketing director of one of Austr...
2021-08-2716 min
MARKETECH APAC PodcastMARKETECH Spotlight | Metamorphosis Group | Disrupting career coaching in the PhilippinesThe coaching industry, while a booming industry, is still a sector that offers massive room for exploration. Coaching, or which may sometimes look to as therapy - the much stronger household name for many - started out as a service perceived to be a ‘luxury’, where people saw it as a non-essential and a service only requiring additional expense. After all, the success of coaching is dependent on the client’s life ‘struggles’ and it’s easy for prospective clients to dismiss a service which presents itself as a solution to something the client has ‘complete control’ over.
The global autho...
2021-08-0921 min
MARKETECH APAC PodcastMARKETECH Mondays | Neil Cullingford, Director of Marketing & Communications, Murdoch University | AustraliaIn the latest episode of MARKETECH Mondays, we chatted for the very first time with a marketing leader in the education space – Neil Cullingford – the current director of marketing and communications of Murdoch University, the Australian-based public university in Perth.
With this, we aim to bring greater attention to the dynamics of marketing and branding in higher education, and most especially, what strategies are becoming the trend in the industry now that it has become one of the hardest hit this pandemic, shifting students and all stakeholders to navigate virtually.
Currently, as the lead of mark...
2021-07-2523 min
MARKETECH APAC PodcastMARKETECH Spotlight | Magnolia | The rise of niche players in the Digital Experience Platform scene.Customer experience has come a long way since traditional advertising and marketing strategies, and we have ventured deeper into digitizing it, leading to the rise of digital experience platforms (DXPs).
DXPs are best explained as “a piece of technology that allows marketers to create, manage and orchestrate, deliver and optimize personalized digital experiences across all touchpoints of a customer’s digital journey.” DXPs allow organizations to connect them closer to their target markets through these online channels and strategies.
Despite various DXPs being rampant across all the global industry of customer experience, new players tend to bre...
2021-07-2517 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Jun D. Lasco, Founder & CEO, The-Asia Group, Inc (KALARO) | PhilippinesIn the second episode of MARKETECH Expert Up Close – a platform for leaders and their leadership thoughts – we sat down with the founder of The-AsiaGroup.com Inc., the company that recently launched a Filipino-made esports digital platform called “KALARO” by its inventor and software architect, Jun D. Lasco. From personal reflections on his past work ventures to his vision for the future of the Filipino esports industry, Jun expresses his excitement as to why KALARO is the “missing link” on how a nationwide development of the country’s esports stature & competitiveness can be elevated into the international esports arena in less than o...
2021-07-2431 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Yens. Chong YenKai, Founder, DreamsKingdoms | MalaysiaIn the pilot episode of MARKETECH EXPERT UP CLOSE – our deep dive into creative geniuses – we featured Yens. Yenkai Chong, founder of integrated creative solutions DreamsKingdoms in Malaysia who has an ambitious mission: to groom small to medium enterprises (SMEs) into the next world-changers – the multinational corporations (MNCs). But the bold mission doesn’t stop at that; to make it even more official, Yenkai put a number to it – not just one SME or a handful, but 100 SMEs –championing them into becoming the next big thing.
You can read the article here and watch the video interview here.
Visit our website at w...
2021-07-2421 min
MARKETECH APAC PodcastMARKETECH Mondays | Allenie Caccam, Head of Marketing, Philippines AirAsia | PhilippinesIt would be hard to believe that Allenie Caccam, the head of marketing of one of the biggest airlines in Asia, AirAsia, in the Philippines is a self-confessed introvert–but now that she boasts of more than ten years of PR and marketing experience, you would think–she must have done something right.
Allenie didn’t just thrive her way to an industry that is still mostly tagged as an extrovert’s world, but she did it with so much excellence that she rose through the ranks to become a top executive of a top airline brand.
Sh...
2021-07-2426 min
MARKETECH APAC PodcastMARKETECH Mondays | Heidi Manabat, Director of Marketing Communications, Grand Hyatt Manila | PhilippinesHeidi Manabat, the current director for marketing communications at the global hotel brand Grand Hyatt in Manila is the perfect example of how passions run deep – if one is someone’s calling, life will bring down its wondrous ways and somehow sway you into the direction you’re meant to be.
Originally having her eyes on business management with an economics degree in hand, Heidi knew she wanted to thrive in the creative side of things.
This is done in conjunction with Blogapalooza.
You can read the article here and watch the video interv...
2021-07-2448 min
MARKETECH APAC PodcastMARKETECH Mondays | Dabs Castillo, Co-Managing Director, M2.0 Communications | PhilippinesNot all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and digital communications agencies in the Philippines, M2.0 Communications.
Dabs have long assumed senior leadership positions at the agency, but his directorial role came at a time when the world was struck with a threatening virus – talk about double the challenge, double the pressure.
Having “stringing words togeth...
2021-07-2438 min
MARKETECH APAC PodcastMARKETECH Mondays | Raffy Bariso, Executive Director, Technology and Platform Services, MullenLowe Treyna | PhilippinesRaffy is currently the executive director for Technology and Platform Services or TAPS, the digital unit of integrated marketing communications agency MullenLowe Treyna in the Philippines; and with the pandemic pivoting everything to digital, the word “busy” has taken a whole ‘nother meaning, with Raffy disclaiming, “busy but rewarding.”
Raffy’s entry into tech and digital has been a straightforward path, starting out as an account executive for a website back in 2004. The journey may not have been dotted with exhilarating career turns that are straight out of the movies, but still can be said to be a work of fa...
2021-07-2433 min
MARKETECH APAC PodcastMARKETECH Mondays| Prashant Kala, Country Manager, ShopBack | PhilippinesBefore joining the rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years.
What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.” Having always been on the B2B side of things, he was looking for a project that will make him work on both B2B and B2C and stumbling upon ShopBack, the opportunity on the platform gave him the challenge of not just building its pa...
2021-07-2435 min
MARKETECH APAC PodcastMARKETECH Mondays | Norman Agatep, President and Managing Director of Grupo Agatep | PhilippinesTo thrive in marketing and public relations where creativity is the name of the game is already a challenge on its own, let alone to achieve tenure in such an industry. To become a mainstay—that is a different story altogether.
In this episode, we feature Norman Agatep. A name that may have been, over the period of time, synonymous with advertising and PR in the Philippines; a living and breathing example of a man whose passion for marketing and corporate communications has lent him an undeniable feature of success, that is, longevity in the field.
...
2021-07-2441 min
MARKETECH APAC PodcastMARKETECH Mondays | Jasrita Dhir, Assistant Vice President, Fortis Healthcare | IndiaJasrita’s marketing journey stretches a long two-decade integration into the craft. She has worked with companies such as Procter & Gamble, Oberoi Hotels and Resorts and NDTV before having focused entirely on brand and marketing for healthcare services.
She was the woman behind some of the successful marketing strategies of healthcare services at Max Healthcare, and later on at Fortis Healthcare.
Having walked the path to eventually becoming a highly-regarded marketing leader, she admits that at the end of it all, the thing that matters the most isn’t the glamour and luster of brand owne...
2021-07-2447 min
MARKETECH APAC PodcastMARKETECH Mondays | Jim Guzman, Network Head of Social Media, Dentsu Aegis Network | PhilippinesIn the second edition of MARKETECH Mondays, MARKETECH APAC and Blogapalooza sat down with an agency-side expert, Jim Guzman. Jim is the Network Head of Social Media for Dentsu Aegis Network (DAN) Philippines. He is also the General Manager of D+GILITY, DAN’s Social Media Intelligence Center. He is also a Managing Partner of iProspect Philippines, DAN’s Digital and Performance agency.
Jim had previously worked with McCann Worldgroup, where he worked for a decade. He handled big brands like Nestle, Unilever, Unilab, Jollibee, BPI, and other prestigious brands in McCann. In 2014, he moved to Singapore to j...
2021-07-2442 min
MARKETECH APAC PodcastMARKETECH Mondays | Mark De Joya, Head of Corporate Communications, Max's Group, Inc | PhilippinesIn our pilot episode, we sat down with Mark De Joya, the Head of Corporate Communications of Max’s Group, Inc., and the Marketing Director of Max’s Restaurant. Mark De Joya is a recognized marketing professional with 17 years of experience.
He has worked with diverse brands, including Samsung, Huawei, Unilever, and Mondelez. He has also worked as a business leader and strategist for McCann Worldgroup Philippines. He believes in creative excellence and marketing effectiveness through “work that works.”
This is done in conjunction with Blogapalooza.
You can read the article here and watch th...
2021-07-2456 min
Yalla To The CloudChapter 26: S3 Tranfer Accelerationבפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: S3 transfer acceleration.
בפרק הקודם, שוחחנו על EC2 MetaData – פיצ'ר שאיננו חדש ואף קיים בכל EC2, ברם לא מוכר לרבים. מדובר ב-URL שאפשר לגשת אליו אך ורק מתוך המכונה, ובו יש אינפורמציה רבה על המכונה עצמה – ה-ID של זו, באיזה אימג' נוצרה ועוד. אבי הוביל דמו שהדגים איך ניתן להשתמש בדאטה, וכולנו למדנו.
בפרק זה, שהוא פרק סולו נוסף של אבי קינן, אבי הציג לנו פתרון של AWS בשם S3 Transfer Acceleration. הפתרון נועד להעביר את הטראפיק מהמחשב שלנו אל S3, וכך לקבל ביצועים טובים יותר. אבי הדגים לנו יצירה של באקט בלייב, הפעיל את הפונקציה והשווה בין העלאה עם הפתרון המדובר, ובין העלאה בלעדיו. תודה לאבי!
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים. להרשמה: https://www.israelclouds.com/newslett...
2020-09-0705 min
SilverLining ILEpisode 25: From Excessive Permissions To Least Privileges - Automating Your IAM RolesAttendees
Guest: Shira Shamban
Guest title: CEO & Co-Founder
Company: Solvo
Abstract
In modern cloud environments, Identity and Access Management controls are crucial controls. Many of the access decisions are now made not based on networking structure but rather on roles and permissions. In this episode we talk (again) with Shira Shamban, founder at Solvo about cloud IAM challenges - why is it so hard to get IAM right and how Solvo is planning to revolutionize the IAM management process.
Timing:
0:00 Introducing our guest...
2020-09-0135 minYalla To The CloudChapter 25: EC2 MetaData
בפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: EC2 MetaData.
בפרק הקודם, שוחחנו על RDS 200 בהיבט האדמיניסטרציה, ונגענו באוטומציות ניהוליות שהמוצר מאפשר (וביעילותן של אלו), בהצפנות לדאטה-בייס, בגיבוי בעת שחזור ועוד. אה, והזכרנו גם אתRDS Proxy .
בפרק זה, שוחחנו על EC2 MetaData – פיצ'ר שאיננו חדש ואף קיים בכל EC2, ברם לא מוכר לרבים. מדובר ב-URL שאפשר לגשת אליו אך ורק מתוך המכונה, ובו יש אינפורמציה רבה על המכונה עצמה – ה-ID של זו, באיזה אימג' נוצרה ועוד. אבי הוביל דמו שהדגים איך ניתן להשתמש בדאטה, וכולנו למדנו.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים. להרשמה: https://www.israelclouds.com/newslett...
2020-08-2607 minYalla To The CloudChapter 24: RDS 200פרק 24 של פינת יום שלישי הקבועה שלנו – Yalla To The Cloud.
בפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: RDS 200.
בפרק הקודם, החלטנו שבמקום להסתפק בלשוחח רק על מוצר מסוים ועל ה-Use-case שלו, כולנו כבר בשלים לצלילה עמוקה יותר לפרטים. התחלנו עם סקירה על ה-RDS 100 – למה להשתמש בו, והאם ומדוע כדאי לבחור בו על פני אלטרנטיבות, כאשר שמנו דגש על היבט הנוחות.
בפרק זה, שוחחנו על RDS 200 בהיבט האדמיניסטרציה, ונגענו באוטומציות ניהוליות שהמוצר מאפשר (וביעילותן של אלו), בהצפנות לדאטה-בייס, בגיבוי בעת שחזור ועוד. אה, והזכרנו גם את RDS Proxy.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים.
להרשמה: https://www.israelclouds.com/newslettersignup
2020-08-2407 min
SilverLining ILEpisode 24: Putting The Sec Into DevOpsAttendees
Guest: Dima Revelis
Guest title: Senior Devops engineer
Company: MoonActive
Abstract
DevsecOps is accelerating fast as the new buzzword for modern information security practices. In this episode we use the expertise of Dima Revelis in order to dive deep into understanding DevOps practices, what is CI/ CD pipeline and which security tools are relevant for all of those new practices.
Timing:
0:00 - Introducing our guest
2:50 - What is devops
7:50 - What is deployment pipeline
14:20 - What is CI a...
2020-08-1937 minYalla To The CloudChapter 23: RDS 100פרק 23 של פינת יום שלישי הקבועה שלנו – Yalla To The Cloud.
בפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: RDS 100.
בפרק הקודם, דיברנו על הכרזת AWS על המוצר החדש Snowcone, וסקרנו – מדוע הוא נוצר, מה הבעיות שהוא שואף לפתור ומתי נרצה להשתמש בו. נגענו גם בעלויות ושוחחנו על הCost-Effective של המוצר.
הפעם החלטנו שבמקום להסתפק בלשוחח רק על מוצר מסוים ועל ה-Use-case שלו, כולנו כבר בשלים לצלילה עמוקה יותר לפרטים. נתחיל עם סקירה על ה-RDS 100 – למה להשתמש בו, והאם ומדוע כדאי לבחור בו על פני אלטרנטיבות, עם דגש על היבט הנוחות.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים.
להרשמה: https://www.israelclouds.com/newslettersignup
2020-08-1807 minYalla To The CloudChapter 22: AWS SnowConeבפרק הקודם, דיברנו על שירות ה- AWS Outpostבישראל, וסקרנו: מה השירות כולל, האם ולמה יש בו צורך למשתמשים קיימים של ,AWS אילו שירותים אפשר להריץ על Outpost (רמז – לא את כולם) ועוד.
והפעם – הכרזתם של Amazon על Snowcone – מוצר "חדש מהניילון", המצטרף למשפחת Snow של AWS (אשר לצערנו טרם זמינה בישראל).
באמצעות הSnowcone אפשר להוריד חומר מ-S3 אל המכשיר, או לחלופין – להעלות חומר על המכשיר כשהוא ריק, לשלוח אותו לAmazon ואלו יעלו את החומר ל-S3 המבוקש.
סקרנו מדוע נוצר הSnowcone החדש, מה הבעיות שהוא שואף לפתור ומתי נרצה להשתמש בו. נגענו גם בעלויות ושוחחנו על הCost-Effective של המכשיר.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים.
להרשמה: https://www.israelclouds.com/newslettersignup
2020-08-1509 min
סטארטאפ במגירהEpisode #9: Startups during Covid-19
"סטארטאפ במגירה" הוא פודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות.
בפרק של היום, אריאל ושניר ידברו עם רפי סווירי, נשיא ומנכ"ל חברת Wakeme המונה 880 עובדים! הסוגייה המרכזית בפרק, תדון במצב הנוכחי של הסטארטאפים בתקופה כה מאתגרת וחסרת וודאות, כאשר נדבר על השפעות המשבר בטווח הקצר וגם בטווח הרחוק, איזה game changer נוצר בשוק בעקבות המצב הנוכחי, ואילו התאמות צריכות לקרות בכדי שסטארטאפים וחברות יישארו רלוונטיות מבחינת הערך שלהם. כמו כן, נדבר על היבט חשוב נוסף הנוגע לעבודה מהבית ואיך זה עוזר ליזמים צעירים לנהל את הזמן שלהם, להעלות את תפוקת העבודה שלהם ולהצליח לגדול עד לכדי חברה עמידה המצליחה לגייס סכומים גם בתקופה זו.בנוסף, נדבר על איך משקיעים מסתכלים על אפיקי ההשקעה שלהם והאם השקעות בחברות סטראטאפ קטנות יותר, יכולות להניב תשואה נכונה יותר בשוק הנוכחי, ואיך בכלל אנו צופים ששוק ההשקעות במיזמים יראה בעתיד הקרוב?
2020-08-1000 min
SilverLining ILEpisode 23: Understanding Microsoft Cloud Security PillarsAttendees
Guest: Yoad Dvir
Guest title: Security Lead, Central and Eastern Europe
Company: Microsoft
Abstract
Microsoft security portfolio has been growing and diversifying in the last couple of years, adding more capabilities at various areas of information security. In order to better understand Microsoft strategy and offering, we talked with Yoad Dvir, Cyber Security Lead at Microsoft, about the Microsoft new security pillars: Monitoring, Threat Protection and Information Protection.
Timing:
0:00 - Introducing our guest
5:45 - Introducing Microsoft security strategy
12:50 - Security mon...
2020-08-0447 min
Yalla To The CloudChapter 21: AWS Outpostבפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: AWS Cost Management.
בפרק הקודם, דיברנו על שירות ה-AWS Cost Management, כשאבי הציג דמו על שלושה כלים מרכזיים שיכולים לעזור לכם לצמצם את העלויות שלכם בענן.
בפרק זה, שוחחנו על שירות ה-AWS Outpost בישראל, וסקרנו: מה השירות כולל, האם ולמה יש בו צורך למשתמשים קיימים של AWS,אילו שירותים אפשר להריץ על Outpost (רמז – לא את כולם) ועוד.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים.
להרשמה: https://www.israelclouds.com/newslettersignup
2020-08-0405 min
SilverLining ILEpisode 22: How To Do Add Open Source Code To Your Applications, SecurelyAttendees
Guest: Liran Tal
Guest title: Developer Advocate
Company: Synk
Abstract
Open source software takes a big part in our daily lives, and also in our development environments. Many applications developers rely on open source libraries & tools and integrating it into their code. This is a great improvement for developers allowing them to innovate quickly and efficiently. But all this good comes with a big responsibility - open source software should be carefully examined in order to make sure its reliability. In this episode we talk with Liran Tal fro...
2020-08-0332 min
SilverLining ILEpisode 21: Building The Next Generation Of Cloud ServicesAttendees
Guest: Eran Feigenbaum
Guest title: CSO, Oracle Cloud
Abstract
The first generation of cloud services began about 15 years ago and stretched until now, but it came with many built-in challenges due to lack of maturity and the fact that security was added on top and not present from the start. In this episode we talk with Eran Feigenbaum, CISO of Oracle cloud about the next generation of cloud services - how can we build cloud that is more secure,, immuned to miss-configuration and other pitfalls that are relevant to today's c...
2020-08-0326 min
SilverLining ILEpisode 20: The Dark Side Of PrivacyAttendees
Guest: Menny Barzilay
Guest title: Partner @ Herzog Strategic, CTO, ICRC, Tel Aviv University
Abstract
For our 20’ish episode we spoke with a very special guest, the one and only - Menny Barzilay. Menny is one of the most interesting speakers in the cyber landscape, he is an expert in simplifying complex concepts, integrating interesting stories and great examples into stimulating review of technology challenges we are facing as a community.
In this episode we talk with Menny about Privacy - why it is so hard to define what exa...
2020-08-0352 min
SilverLining ILEpisode 19: Understanding Cloud Attack VectorsAttendees
Guest: Or Kamara
Guest Title: Senior team lead
Company: Synk
Abstract
Cloud computing can bring interesting and new attack vectors. In this episode, we talk with Or Kamara, Senior team lead at Synk, about the Capital-one hacking and what can be learned from the event in order to better protect our networks. We will analyze the attack step by step and add mitigating controls that can help in preventing the next attack.
Timing:
0:35 Introducing our guest
4:10 introducing the story the capital one hac...
2020-08-0240 min
SilverLining ILEpisode 18: Testing Cloud ApplicationAttendees
Guest: Bar Hofesh
Guest Title: Co-Founder
Company: Neurolegion
Abstract
Application security is among the hardest things to get right. In this episode we are talking with Bar Hofesh from Neurolegion about the world of automated security testing - what are the challenges, what are the different stages of integration and delivery and how to perform each stage correctly.
Timing:
0:50 - introducing our guest
2:58 - the need to automate security testing - the challenge of developing faster
7:15 - so what is te...
2020-08-0238 min
SilverLining ILEpisode 17: How to do penetration testing in cloud applicationAttendees
Guest: Oz Avenstein
Guest Title: Founder
Company: Avensec
Abstract
Penetration tests are one of the strongest controls that we use. It is testing the overall resilience of our application and allows us to be more confident in our workloads. But in the cloud era, cloud applications pen testing needs to be coordinated with the providers. In this episode we talk with Oz Avenstein, an application security expert, about the challenges of cloud penetration testing and how to do it correctly.
Timing:
0.50 introducing our guest...
2020-08-0237 minYalla To The CloudChapter 20: AWS Cost Management
בפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: AWS Cost Management
בפרק הקודם, אבי ואריאל דיברו על התקפות DDos, פירטו אילו סוגי התקפות יכולות להיות על השרתים שלנו ואיך ניתן להתגונן בפניהן.
בפרק זה, אבי ואריאל ידברו על שירות ה-AWS Cost Management, כאשר אבי יציג דמו על 3 כלים מרכזיים שיכולים לעזור לכם לצמצם את העלויות שלכם בענן.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים. להרשמה:
https://www.israelclouds.com/newslettersignup
2020-07-3010 minYalla To The CloudChapter 19: DDos Attackבפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו והפעם: DDos Attack.
בפרק הקודם אבי העביר דמו על שירות ה-Auto Scale Group והראה use case מעניין וייחודי בשם: Single Instance Auto Scale.
בפרק זה, אבי ואריאל ידברו על התקפות DDos, כאשר נפרט אילו סוגי התקפות יכולות להיות על השרתים שלנו, איך ניתן להתגונן בפניהן ואיזה כלים מתאימים יכולים לעזור במניעת ההתקפות.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים > להרשמה
2020-07-2110 minYalla To The CloudChapter 26: SPOT 100
בפינה זו, נגיש לכם מידע על העבודה היומיומית בסביבת ענן מנקודת המבט שלנו. והפעם: Spot – 100.
בפרק הקודם, שוחחנו על EC2 MetaData – פיצ'ר שאיננו חדש ואף קיים בכל EC2, ברם לא מוכר לרבים. מדובר ב-URL שאפשר לגשת אליו אך ורק מתוך המכונה, ובו יש אינפורמציה רבה על המכונה עצמה – ה-ID של זו, באיזה אימג' נוצרה ועוד. אבי הוביל דמו שהדגים איך ניתן להשתמש בדאטה, וכולנו למדנו.
בפרק זה, דיברנו על SPOT – 100: צורת תשלום ב-Compute של AWS, כלומר – האם החיוב הוא spot instance או on demand. נגענו מעט באופן ההתנהלות מול AWS במעמד בקשת השירות, הצגנו את סוגי ה-SPOT הקיימים ושוחחנו על התפתחות המוצר עם הזמן, תוך נתינת מספר טיפים צנועים להתנהלות איתו.
רוצים להתעדכן בתכנים נוספים בנושאי ענן וטכנולוגיות מתקדמות? הירשמו עכשיו לניוזלטר שלנו ותמיד תישארו בעניינים. להרשמה: https://www.israelclouds.com/newslett...
2020-07-0900 minסטארטאפ במגירהEpisode #8: How to Pitch A Startup"סטארטאפ במגירה" הוא פודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות.
בפרק של היום, אריאל ושניר ידברו עם איריס שוסטר על יכולות הגשת "הפיץ', איך להעביר את המסר בדרך הנכונה ביותר, והאם ניתן ללמוד זאת בעזרת עבודה קשה. איריס בעלת חברה לשילוח בינלאומי העוסקת בנישה של חברות הייטק ותשתיות הייטק ומתמחה בשילוח של ציוד לחוות שרתים בכל העולם, עם מענה 24/7 לכל דחיפות של לקוחות. בנוסף, בשעות הפנויות המעטות שיש לה, היא מתנדבת בעמותת יונסטרים, המאפשרת השוואת הזדמנויות לנוער בכל הפריפריה. כמו כן, לאיריס יש סטארטאפ אשר יפתור לכולנו את בעית אובדן המזוודות בשדות התעופה, כאשר הסארטאפ פיתח מוצר המחבר מעקב למזוודות.
2020-07-0100 minסטארטאפ במגירהEpisode #7: Product Specificationפודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות
בפרק של היום, אריאל ושניר ידברו עם יוסי מלמד. יוסי שירת 9 שנים ביחידת ההדרכה של ממר"ם. לאחר מכן, הוא פתח חברה משלו אשר הגיעה בשיאה ל-40 עובדים, כאשר בהמשך הדרך ניקרה בפניו ההזדמנות לעבור לחו"ל ולהקים סטארטאפ אשר הגיע לשלב הגיוס השני. יוסי מתמחה בניהול ה-Product כך שהפרק יתמקד בניהול נכון של מוצר המיזם. המוצר איתו אנו רוצים לענות על הבעיה, הוא אחד המרכיבים החשובים בכל חברה וסטארטאפ מתחיל במיוחד.המוצר הוא הלב הפועם של כל מיזם ולכן יוסי יסביר לנו איך לאפיין ולהגדיר את המוצר שלנו בדרך הנכונה ביותר ואיך מנהל המוצר צריך למתג אותו בצורה יעילה ומיטבית.
2020-05-2700 minסטארטאפ במגירהEpisode #6: Legal mistakes made by startupsפודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות.
בפרק של היום, אריאל ושניר ידברו עם עו"ד ורדית לגאלי לפרק נוסף העוסק בעולם המשפטי עבור יזמים בתחילת הדרך. ורדית תדבר על המצבים המשפטיים שיזמים חייבים להתמודד איתם כגון הסכם מייסדים, סעיפי שותפיות, קניין רוחני וכל עניין הפיתוח סביב המוצר. כמו כן, ורדית תחדד שוב (בהמשך לפרק הקודם) בנוגע לטעויות שחייבים להימנע מהם בהתחלה, בכדי לנהל את העסק בצורה משפטית נכונה וחוקית. נקודה חשובה נוספת עליה ורדית תדבר, נוגעת למיתוג הסטארטאפ, כאשר מה אנו עושים אם בחרנו שם למותג, לוגו וצבעים מסויים, ולאחר מכן אנו מגלים כי לא ניתן להשתמש בהם.
2020-05-1300 minסטארטאפ במגירהEpisode #5: Legal Risks Faced By Startupsפודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות.
בפרק של היום, אריאל ושניר ידברו עם עו"ד ורדית לגאלי, בעלת משרד עו"ד בתחום ההייטק והחברות שליוותה עד כה מאות סטארטפים ויזמים בשלבים שונים של המיזם. ורדית תתמקד בנקודות חשובות וכאובות הנוגעות לתחום משפטי בעולם היזמות, כאשר נדבר על טעויות שרוב היזמים עושים בשלב הראשוני של המיזם ויכולות לגרום להם לנזקים קשים ואפילו לחרב את המיזם כולו. בנוסף, ורדית תסביר לנו מהי דרך הפעילות הנכונה מבחינה משפטית, שיזמים צריכים לפעול לפיה ואיך ניתן להימנע מהטעויות הקריטיות בתחילת הדרך.
2020-04-2900 min
סטארטאפ במגירהEpisode #3: How to raise money for your Startup?פודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות
בפרק של היום, אריאל ושניר ידברו עם דוד אלמגור, מהנדס אלקטרוניקה בהכשרתו ויזם סדרתי עם נסיון רב, על גיוס כספים נכון לסטארטאפ. דוד יסביר לנו מה הדרך הנכונה לגייס כסף, מתי צריך להתחיל לגייס את הסכום הנדרש ליזם, וכיצד ניתן להתכונן לפגישה עם המשקיעים?
2020-03-1100 min
SilverLining ILEpisode 16: Merging Cloud Based Startup Into Financial GiantsAttendees
Guest: Ori Troyna
Guest title: Global head of product security at Payu
Company: Payu
Abstract
Payu, a global fintech gaint acquired Zooz , a small payment startup. In this episode we talk with Ori Troyna, Global head of product security at Payu about the challenges that such a merger between two very different companies with different engineering methodologies and how they cope with those challenges.
Timing:
1.14 Ori introduce himself
11.40 challenges of merging small companies into financial giants. Integrating different technologies stacks into one. ...
2020-02-1256 min
SilverLining ILEpisode 15: Challenges Of Selecting SaaS ProvidersAttendees
Guest: Tal Arad
Guest title: Former CISO
Company: CEVA logistics
Abstract
Consuming SaaS from various vendors can be a challenging task, the first challenge is to distinguish who are the mature providers that you can trust your data with, and the second challenge is auditing them and their services. In this episode we talk with Tal Arad, former CISO of CEVA logistics about the challenges of selecting SaaS providers and how to auditing them wisely.
Timing:
0:35 introducing our guest
02:30 Introducing Ceva Logistics...
2020-01-2838 min
SilverLining ILEpisode 14: DevOps Secret ManagementAttendees
Guest: Oded Hareven
Guest title: Founder & CEO
Company: A-Key-Less
Abstract
Application Secret management is becoming one of the biggest challenges for application security. With cloud, CI/CD and micro services architecture we discover that we are using a growing number of encryption keys, API keys, SSH keys tokens and connection strings. In this episode we talk with Oded HarEven, Founder at A-Key-Less about the challenges of secret management and the way to build secure secret management solution.
Timing
0:00
Intro and introducing our gu...
2020-01-1430 min
סטארטאפ במגירהEpisode #4: Product Market Fit
פודקאסט מבית StartIsrael שמיועד ליזמים בתחילת דרכם. בהנחיית אריאל מונפו, מייסד IsraelClouds ו-Co-founder של חברת MarkeTech ושניר לוי, מנהל פעילות אסטרטגית לסטארטאפים במיקרוסופט. במהלך הפודאקסט, אריאל, שניר והאורחים שיגיעו לאולפן, יסבירו לנו מאיפה כל יזם צריך להתחיל, ואיך הופכים רעיונאות - ליזמות
בפרק של היום, אריאל ושניר ידברו עם יאיר פלד, יועץ ומרצה ליזמים ויזמיות על תחומים של אסטרטגיה, שיווק, מכירות, ותפעול. יאיר מייעץ בעיקר לעסקים בשלב ה-Early-Stage וכאלה שזו הפעם הראשונה שלהם בהתמודדות עם כל הנושאים המורכבים בהקמת סטארטאפ ואיך להפוך את הרעיון לעסק ואת העסק - למשהו מצליח ופורח.
יאיר יסביר לנו מהו ה - Product Market Fit וכמה חשוב להתחיל קודם כל עם זיהוי הבעיה שיש לשוק, לפני שבכלל רצים או קמים עם רעיון כלשהו.
2020-01-0400 min
SilverLining ILEpisode 13: Creating Trust & AwarenessAttendees
Guest: Vladi Sandler
Guest title: Cloud Security team leader
Company: cymotive.com
Abstract
Gaining trust and developing awareness with customers is one of the hardest challenges for providers. It is almost an art. In this episode we talk with Vladi Sandler from Cymotive about creating healthy relationships with customers and how a mixture of personal awareness and technical proficiency are crucial in the customer-provider relationships.
Timing:
0:25 introducing our guest
03:30 Introducing Cymotive
5:55 Cymotive challenges with their market targets
10:10 relevant Se...
2019-12-3131 minSilverLining ILEpisode 12: Diving Into Authorization And Policy Bases Access ControlsAttendees
Guest: Tsachi Lutaty
Guest title: R&D manager
Company: PlainID
Abstract
In the past years we have reached important progress in authentication. Multi factor authentication and Identity Federation solved many of the identity authentication challenges. So it is now time to focus on the second aspect of Identity & Access Management - the aspect of Identity Authorization. In this podcast we are talking with Tsachi Lutaty, R&D manager for PlainID, about the move from Role based access controls to Policy based access controls and how organizations can better en...
2019-12-1035 min
SilverLining ILEpisode 11: IoT Security BasicsAttendees
Guest: Eliav Gnessin
Guest title: CTO
Company: DeviceTone
Abstract
IOT present one of the hottest topics in the industry today. In this episode we talk with Eliav Gnessin, CTO for DeviceTone, about securely engineering IOT solution end to end. During the episode Eliav guides us through IOT journey starting from the chipset of the device itself and all the way up to the IOT cloud based management. Eliav will explain about different implementations consideration, latest developments in the market and the efforts made by chipmakers & cloud provider to c...
2019-11-2643 min
SilverLining ILEpisode 10: Securing The New Fintech EconomyAttendees
Guest: Nir Valtman
Guest title: Product security lead
Company: Finastra
Abstract
Fintech companies drive cloud security forward by setting the highest bar of requirements on cloud providers. In this episode we talk with Nir Valtman, Product security leader at Finastra about the challenges of Fintech companies and dive into API Authentication and Authorization best practices and building eco-system that can support trust between banks and young fintech companies.
Timing
0:00
Intro and introducing our guest
2:40
Introducing Finastra and the ch...
2019-11-2430 min
SilverLining ILEpisode 9: Challenges With Cloud Management LogsAttendees
Guest: Shira Shamban
Guest title: Cloud Security
Company: Check Point (Dome9)
Cloud providers has invested heavily in adding visibility, monitoring and logging capabilities of networking and administrative activities. In this session with talk with Shira Shamban, a cloud security expert from Check Point about the challenges of collecting the different logs exist in cloud platforms and the challenges of gaining insights from them.
Abstract
Cloud providers has invested heavily in adding visibility, monitoring and logging capabilities of networking and administrative activities. In this session with talk wit...
2019-10-2935 min
SilverLining ILEpisode 8: Securing The World of IoTAttendees
Guest: Beau Woods
Guest title: Member
Company: We-Are-The-Cavalry, Atlantic Council
Abstract
IOT devices such as Medical embedded devices, autonomous vehicle and smart homes are currently the Achilles heel of information security. The technology is advancing fast, but the security frameworks are not advancing at the same pace. In this episode we talk with Beau woods, founder for I-am-the-cavalry, about the steps governments, regulators and vendors should take in order to produce safer IOT devices.
Timing
0:00
Intro and introducing our Beau act...
2019-09-2427 min
SilverLining ILEpisode 7: Creating Trust in CloudAttendees
Guest: Damir Savanović
Guest title: Senior researcher
Company: Cloud Security Alliance
Abstract
Creating trust is one of the major challenges for cloud providers and consumers, without trust customers will not be able to move workloads into cloud environments, but trust is a very elusive term that is hard to achieve. In this episode we talk with Damir Savanović from the Cloud Security Alliance on how cloud providers and consumers can use certifications for increasing trust and how is CSA preparing to the new requirements of continuous monitoring that are...
2019-09-0236 min
SilverLining ILEpisode 6: The Cloud Octagon Model Framework for Cloud AdoptionAttendees
Guest: Olaf Streutker
Guest title: CISO Advisor
Company: ABN Amro
Abstract
The Cloud Octagon Model is a new framework for cloud adoption (mostly SaaS adoption). The model was designed in cooperation between ABN-Amro and the Cloud Security Alliance and assists organizations to identify, represent, and assess risks in the context of their cloud implementation across multiple factors by introducing a logical approach to holistically dealing with security aspects involved in moving to the cloud.
Link to CSA Cloud Octagon Model:
https://cloudsecurityalliance.org/artifacts/c...
2019-08-1233 min
SilverLining ILEpisode 5: Guard Rails And Not Gates – How R&D And Security Should Co-Exist Audio PlayerAttendees
Guest: Guy Flechter
Guest title: CISO
Company: AppFlayer
Abstract
One of the biggest challenges facing software companies is how to make sure security policies are enforced across the development cycle without holding R&D ability to innovate. In this episode, Guy Flechter, CISO for Appsflyer, will elaborate on the way he is providing R&D guidelines and support while keeping them motivated and committed to security.
Timing
0:00
Intro and introducing Appsflyer and its digital business
10:29
Understanding Ap...
2019-07-2553 min
SilverLining ILEpisode 4: Kubernetes On SteroidsAttendees
Guest: Demi Ben Ari
Guest title: CTO
Company: Panorays
Abstract
K8 is rapidly becoming the leading orchestration tool and infrastructure for many companies applications. K8 bring tremendous advantages, provide operations with flexibility and enabling multi cloud deployments. But with all that good there are also challenges. In this podcast we talk with Demi Ben Ari, Founder and R&D at Panorays, A saas company that deployed K8 as infrastructure for fleet of scanners and crawlers. Demi will share his experience with the platform and steps he took in...
2019-07-0939 min
SilverLining ILEpisode 3: Cloud Configuration PitfallsAttendees
Guest: Evgeny Zislis
Guest title: CTO
Company: ProdOPS
Abstract
Over 90% of IaaS/PaaS security incidents happens on consumer fault. Cloud platforms are complicated, with steep learning curve and it is easy to make mistakes. In this podcast, we talk with Evgeny Zislis, CTO for ProdOPS about the common IaaS/PaaS security mistakes and misconfigurations, categorize them and talk about measures to reduce those mistakes and identify them on time.
Timing:
0:00 – 2:10 - intro and introducing our guest
2:10 - 31:05 - What are the common cloud m...
2019-06-2451 min
SilverLining ILEpisode 2: Security Challenges Of Moving From Monolith To Micro-ServicesAttendees
Guest: Yuval Reut,
Guest title: CIO & CISO
Company: Riskified
Micro-services can bring enormous benefits into the organizations – giving flexibility and driving innovation. But Micro-services are also challenging from a security point of view. In this podcast, Yuval Reut, CIO & CISO for Riskified, will share his experience of moving an entire monolith application to a group of integrated micro services.
Timing:
0:00 – 3:39 - intro and learning about Riskified
3:39 - 9:55 - CISO & CIO positions at SaaS startups
9:55 - 12:20 - moving from Monolith to Microservices – reasons for the move...
2019-04-2233 min
SilverLining ILEpisode 1: Security Challenges With The Growing World Of Serverless FunctionsAttendees
Guest: Ory Segal, Puresec
Guest title: CTO & Co-Founder at PureSec
Company: Puresec is the global leader in serverless architectures security.
Serverless functions are one the most interesting things that is happening in architecture of application development. With Serverless, application developers can stop worry about the underlying infrastructure and scalability of the application, but they must address other risks at application level. In this podcast we are interviewing Puresec CTO, Ory Segal , co-author of the top 12 risks to serverless applications
Timing
0:00 – 2:35 – intro
2:35 –...
2018-11-0437 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 53 Marketech. Ya regrese!Hace ya varios ayeres que comencé este proyecto de Marketech con la intención de despejar dudas a todos los que empiezan por montar su negocio en internet, en los 52 capítulos que realice en la primer temporada abordamos temas desde que necesitas para tu página web, como promocionarte en redes sociales y hasta algunas ideas de negocio que por ahí del 2016 eran la bomba.
Pero con cada episodio de Marketech recibía algunos correos por parte de ustedes (lo cual les agradezco mucho) preguntándome sobre algunos temas donde haciendo justicia a la honestidad me faltaba experiencia.
Por ese mot...
2018-10-1300 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 49 Marketech- 4 negocios a bajo costo, rentables y sencillos para iniciarCuando hablamos de negocios o emprendimiento uno se imagina una gran y lujosa oficina en algún edificio de Polanco o Reforma y si no es tu idea seguro te imaginas con lentes Hipster y camisa de mangas a tres cuartos explicando un plan de negocios a posibles accionistas y despues de un gran aplauso final vienen las palmaditas en la espalda mientras con la mano libre te ofrecen una bolsa con un signo de dólares dibujado en ella, una vez que esa fantasía se desvanece y cae sobre nosotros la realidad que hay que trabajar muy duro par...
2017-01-1814 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 46 Marketech- Cerrando con broche de oro. Gracias!Muchas Gracias a ustedes por escucharme, los quiero mucho (en el buen sentido) son bien buena onda por escuchar este podcast, ya se nos acaba el año y me resta decirles: Gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias gracias GRACCCCCCCCCCCCCIIIIIIIIIIIIIIIIIIIIIIIIAAAAAAASSSSSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!! Son bien chidos ;)
Capitulo donde entrevisto a Joan********
https://mx.ivoox.com/es/episodio-35-marketech-aprendiendo-joan-boluda-audios-mp3_rf_13791530_1.html
2016-12-3009 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 45 Marketech- 5 cosas que debes hacer para iniciar bien el 2017Acabamos de pasar navidad y estamos en vísperas de otra fecha importante, el fin de año, y con ello viene más comida, mas ponche, mas comida, regalos y más comida, pero acompañando el 2017 viene una serie de oportunidades que nacen de propósitos en los últimos segundos del 2016, y según el internet las autopromesas mas comunes serán, ahorra mas, viajar mas (o empezar a viajar según aplique), tomar un curso o diplomado, independizarse y por ultimo y no menos importante, empezar a comer mas saludable, parece algo que la mayoría pensaríamos en colo...
2016-12-2814 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 42 Marketech- Triangulo poderoso, Gestiona tus proyectos!Se trata de una herramienta que nos ayudara a clasificar los proyectos que tengamos tomando en cuenta 2 de 3 atributos que pueden ser Bueno, Barato y Urgente, osea los proyectos pueden ser baratos y urgentes, urgentes y buenos y por ultimo buenos y baratos, pero ¿a qué me refiero con cada una de estas características y como gestionamos nuestros proyectos a partir de ellas? Descubre lo en este capitulo de MarkeTech.
Ya tenemos nuevo Microfono!!!!!!
Capitulo No. 24 "Asi lo Hacemos"
https://mx.ivoox.com/es/24-asi-clasificamos-proyectos-audios-mp3_rf_14438183_1.html
Capitulo No. 33 "MarkeTech"
https://mx.ivoox.com/es/episodio-33-marketech-la-importancia-decir-no-audios-mp3_rf_13708295_1.html
2016-12-1611 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 40 Marketech- Google Analytics. Aprender a escuchar tu webSiempre lo he dicho, esta es una época de reflexión, un apoca donde debes detenerte a pensar sobre quien eres, donde estas parado y cuanto has crecido en este último año, una vez que realizas ese profundo análisis personal es momento de tomar acción, y que mejor momento que en la próxima víspera de año nuevo donde siempre vienen los propósitos de los próximos 365 días, tal vez sea terminar ese blog que abandonaste por concentrarte en captar la atención de la compañera nueva de oficina, o tal vez sea terminar d...
2016-12-0814 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 39 Marketech- Tu tienda en FacebookEn este super capitulo de MarkeTech aprenderemos como montar ¡tu tienda dentro de tu pagina de Facebook! por que hay que aprovechar que en estas épocas navideñas todos estamos de compras. Si consideramos que cada vez pasamos mas tiempo en esta red social pues es el momento que comiences a vender tus productos por este medio.
----Capitulo Facebook para Negocios----
https://mx.ivoox.com/es/episodio-04-marketech-facebook-para-negocios-audios-mp3_rf_11996214_1.html
----¿No sabes hacer una pagina de Facebook? no pasa nada, entra a la siguiente pagina y aprende como hacerlo---
https://www.facebook.com/help/104002523024878
---- Esta es la pagina de S...
2016-12-0210 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 29 Marketech- Ley de Murphy. Que hacer cuando se va todo al diablo¿Te a ocurrido que planeas a la perfección un acontecimiento importante sin descuidar un solo detalle y cuando llega la hora de la hora todo se va al diablo por que algo salio mal?
Puede agradecerle a la ley de Murphy que dice "Si algo puede salir mal, saldrá mal". En este capitulo de MarkeTech te platico como le puedes regresar esa patada en las bolas a la vida con el ejemplo de 3 grandes empresarios que pasaron por ese tipo de situaciones donde todo el panorama se ve obscuro.
Si conoces a alguien que la vida le haya dado una...
2016-10-2610 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 15 Marketech- Estudia y certificate en linea GRATISEpisodio 15
Estudiando en Línea
En México hoy estamos en una etapa de muchos conflictos con la educación, por problemas de reformas mal elaboradas que afectan no solo al sueldo y prestaciones de muchos profesores que heroicamente lidian con grupos de 40 inquietos estudiantes en situaciones casi precarias, las verdaderas victimas con aquellos infantes y no tan infantes seres humanos que ven amenazado su educación, pero ¿acaso estos problemas son necesariamente el termino en la ecuación que evitara que ese pequeño que tenemos en casa se conviertan en ese ingeniero, abogado, chef, investigador, arquitecto o chofer de Uber...
2016-08-0314 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 14 Marketech- Como hacer un PodcastMarketech episodio 14
Como hacer un Podcast
Deja que escuchemos lo que tengas que decir.
Como todo proyecto que se lleva con regularidad le empiezas tomar el truco y más temprano que tarde terminas por conocer esos detalles que solo la experiencia te puede dar, Marketech relativamente es un proyecto muy joven, apenas llevamos 14 capítulos, pero vamos con toda la actitud de seguir dando el fua, ósea el extra.
La decisión de hacer un podcast surgió como respuesta a echar una mano a todos aquellos jóvenes emprendedores con idea de lanzar sus proyectos a internet. Y hoy quiero...
2016-07-3015 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 12 Marketech- Celulares para UberCelulares para uber
Antes de mí ya tradicional discurso de introducción quiero informar que he decido por fin darle un orden al podcast, Marketech surgió como respuesta a la necesidad de dar a conocer las herramientas necesarias para todos aquellos que quieren montarse su changarrito o empresa en internet, aunque a lo largo de este breve periodo de 11 episodios note que el sello personal de este programa radica en hacer combinar el tema de la tecnología con el marketing por internet, afortunadamente soy ingeniero y ese aspecto afecto mi psique por lo que sin percatarme empecé a relacionar los n...
2016-07-2111 min
MarkeTech el Podcast de Emprendedor a EmprendedorEpisodio 10 Marketech- E-CommerceA nadie la cabe la menor duda que sin el comercio la sociedad sería muy diferente de como la conocemos ahora, desde el momento en que a un tipo muy brillante se le ocurrió que sería buena idea cambiar 2 costales de papas y 3 gatos amarrados con una soga por lo que equivaldría a un iPhone 6 de la antigüedad, el mundo cambio.
Desde los días que el trueque era la novedad hasta que un loquillo tuvo la idea de darle valor simbólico a un montón de conchas marinas para intercambiarlas por productos y servicios, la econo...
2016-07-1410 min