Shows
The Marketer ShowJack Appleby's Approach to Narrative-Driven Social Media ContentOn today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade.In this episode, you'll learn:How social has changed from 2014 to 2024How brands should think about narrative and series contentThe only 2 social media best practices that actually existAnd much more.
2024-07-1521 minThe Marketer ShowMcKenna Sweazey's Insights on Web3, AI, and VR in MarketingOn today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI.McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.You'll learn:The challenges and fun of marketing a marketplaceHow McKenna uses AI in her workflowCutting edge marketing and tech going forwardAnd much more.
2024-07-0821 minThe Marketer ShowVishal Korlipara's Strategy for Running High-Performance Meta AdsVishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy.He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)You'll learn:How Maximus is thinking about Meta AdsHow to use competitive insights in adsHot takes on AI in marketingAnd much more
2024-07-0120 minThe Marketer ShowMark Huber's Method for Collecting Customer EvidenceOn today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.You'll learn:The pros and cons of being a marketing generalistWhy some companies get stuck on strategyHow to start collecting customer evidenceAnd more
2024-06-2421 minThe Marketer ShowJason Vana's Step-by-Step Guide to Building BrandsIn this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time.In this episode you'll learn:What brand actually meansThe in-depth process of building a brand from scratchWhat a good differentiator looks likeAnd much more.
2024-06-1731 minThe Marketer ShowHow Grace Clemens Audits Digital Marketing for eCommerce BusinessesGrace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing.Here’s what you’ll learn:Maximizing ROI through digital auditsEssential areas to focus on in a digital marketing auditFixing common pitfalls and missed opportunitiesAnd much more.
2024-06-1019 minThe Marketer ShowHow Alessandro Bogliari gets 10x results from influencer marketingOn today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns.Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce.In this episode, you’ll learn:The current state of influencer marketing for brandsHow to make live stream shopping workWhat balance you should strike between big influencers and micro influencersAnd much more
2024-06-0320 minThe Marketer ShowHow Rebecca Bender uses AI to measure content impactOn today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire!In this episode, we talked about:The core reason Rebecca went freelanceHow to use AI to measure content impactThe future of AI in marketingAnd more.
2024-05-2717 minThe Marketer ShowHow Jason Etter helps companies clarify their storyOn today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.In this episode, we talked about:The power of storytelling for "boring" brandsThe elements that make up a great company storyHow Jason applies storytelling principles as a freelancerAnd more.
2024-05-2120 minThe Marketer ShowHow Katie Mitchell blends content and product marketing to growKatie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi.In this episode, we talked about:The evolution of marketing the past 15 yearHow content marketing should feed into product marketing alwaysHow to have a successful marketing careerAnd more.
2024-05-1319 minThe Marketer ShowHow Morgan Ingram uses subject matter experts to grow B2B companiesOn today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.
2024-05-0619 minThe Marketer ShowHow Brianna Doe drives millions of impressions with B2B influencer marketingOn this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.
2024-04-2919 minThe Marketer ShowHow Sam Omidi builds high-performance fractional marketing teams On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.
2024-04-2219 minThe Marketer ShowHow Jeremy Scott drove $500k in revenue for Donovan's Dish in 4 monthsJeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics.Here’s what you’ll learn:- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.- How Jeremy thinks about testing new creative and where he gets ideasAnd much more!
2024-04-1516 minThe Marketer ShowHow Mark Kilens grows revenue by millions with people-first GTMOn today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.In this episode, you'll learn:What people-first GTM isHow most companies are thinking about GTM the wrong wayHow to implement a people-first GTM motion in your companyAnd much more!
2024-04-0821 minThe Marketer ShowHow Danil Saliukov sets influencer marketing up for FTC complianceDanil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content.You’ll learn:- How to build and vet a network of 30,000 creators and influencers- What the future looks like with FTC regulations on AI and UGC content- How Danil thinks about AI (the good and the bad)And much more!
2024-04-0120 minThe Marketer ShowHow Brayden Cruz spent $450M on client ads in 7 yearsBrayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying.Here's what you'll learn:• Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buyingAnd much more!
2024-03-2518 minThe Marketer ShowHow Janky Patel drove $50M in revenue with effective ad creativeJanky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder.Here’s what you’ll learn:Interactive vs static: The effectiveness of interactive product adsThe fresh and promising ad formats she’s excited aboutThe future of ad creative and what to expect in 3-5 years And much more
2024-03-1817 minThe Marketer ShowHow Chelsea Castle led content marketing at two different A+ startupsChelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.Here’s what you’ll learn: Unlocking the power of journalism in marketingStrategies for exponential organic traffic growthCreating high-performing content at scale
2024-03-0419 minThe Marketer ShowHow Lucas Ballasy helps CPG brands increase conversionsLucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.Here's what you'll learn:How to think about client experience as an agencyHow CPG brands can launch new products the right wayMetrics your eCommerce brand absolutely needs to trackAnd more!
2024-02-2617 minThe Marketer ShowHow Lindsey Gamble works with micro-influencers to grow brandsLindsey Gamble stops by to talk about the future of influencer marketing and shares his expertise on emerging trends on influencer marketing that you won't want to miss.Here’s what you’ll learn:The power of nano and micro-influencers in brand campaignsAvoiding common mistakes and approaching influencer campaigns differentlyAn innovative influencer marketing campaign structure that generates great ROIAnd much more
2024-02-1917 minThe Marketer ShowHow Chris Walker thinks about GTM strategy for B2B in 2024Chris Walker joins the pod to talk about building a new GTM consultancy, B2B marketing, and the future of RevOps teams.Here's what you'll learn:- Overlooked levers to accelerate pipeline and revenue- Simple strategies to improve B2B demand gen performance- And much more
2024-02-1222 minThe Marketer ShowHow Sara Lattanzio helps B2B companies master content strategySara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.Here’s what you’ll learn:- Key trends and changes in content marketing across industries- Sara's process for determining the right content strategy for companies- Innovative ways to leverage LinkedIn for B2B companies- Assessing opportunities for improvement in B2B content strategies- Tips for developing efficient content operations- Sara's most successful cont...
2024-02-0518 minThe Marketer ShowHow Jon Weberg generated millions with better follow-upsJon Weberg stops by to talk increasing sales, maximizing profitability, and mastering key marketing areas.Here’s what you’ll learn:- Reliable strategies to increase sales - How to do email follow-up the right way- What Jon learned from Frank Kern and John CrestaniAnd much more.
2024-01-2919 minThe Marketer ShowHow Jonathan Snow generated $50M in eComm revenue with influencer marketingJonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies.Here’s what you’ll learn:- Go-to eComm marketing tactics for skyrocketing revenue- How to avoid the pitfalls of influencer marketing and learn how to make it a success- How influencer marketing has evolved in only one year- And much more
2024-01-2220 min
Leveraging LeadershipLeslie Lulham: Chief of Staff at MarketerHire, Building for Rapid Growth, Impact of TitlesLeveraging Leadership welcomes guest Leslie Lulham, Chief of Staff at MarketerHire (the leading network of pre-vetted, freelance marketers). She talks about starting at smaller companies, the impact of titles on perception, and effectively juggling diverse roles to excel as a Chief of Staff. Leslie shares the impact of career coaching and mentorship to overcome imposter syndrome, improve executive communication, and effectively manage various roles within the company. Bonus: Find out which NFL player is like a Chief of Staff! Reach out to Leslie Lulham:Connect with Leslie on LinkedInCheck out MarketerHire
2024-01-2240 minThe Marketer ShowBrooklin Nash on resonating with deeper insights in content marketingBrooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape.Here's what you'll learn:Why focus on original research and deep insights in content marketing? Find out why it's crucial for success.Content marketing strategies for 2024 that Brooklin is most excited about.How to effectively resonate with your brand's audience and measure the success of your content marketing strategies.And much more!
2024-01-1521 minThe Marketer ShowHow Yoann Pavy helped a fintech startup acquire 300k users in 12 monthsThe always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude. Here’s what you’ll learn: • Growth strategies that consistently work across platforms • Unique strategies employed at Nude to help millions achieve financial goals • Tactics behind Nude's impressive 300k user acquisition in 12 monthsAnd much more
2024-01-0123 minThe Marketer ShowHow Ben Billups grew an eCommerce brand’s email list to 1.2M subscribersIn today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue.Here’s what you’ll learn:How to grow a new email list completely from scratchHow to think about scaling revenue as your list growsCommon myths about email marketing you shouldn’t believe
2023-12-2721 minThe Marketer ShowHow Victoria Onyeje writes 10x converting copy for brandsThe always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions.Here's what you'll learn:- How to boost conversions with persuasive copy- How to tailor your message for maximum impact- Data-driven copywriting strategies for brands
2023-12-1818 minThe Marketer ShowHow Drew Brucker 11x’ed LASSO’s ARR growth in just 24 monthsDrew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months.Here's what you'll learn:How Drew got into marketing from salesThe tactics he used to grow LASSO's ARR by 11xThe best AI workflow to help companies stand out
2023-12-1122 minThe Marketer ShowJimmy Daly on building the top content marketing community from scratchThe always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community.Here’s what you’ll learn:- Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively.- Overcoming challenges: Insights into resolving technical and strategic hurdles, with real-life examples.- Tailoring content for success: Discover the most effective content marketing techniques to engage your community.And much more.
2023-12-0421 minThe Marketer ShowDee Acosta on pipeline growth in 2023 and outbound marketingOn today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here.Here’s what you’ll learn:How pipeline growth has changed a strategyWays to impact pipeline as a marketerWhy outbound is a top-tier strategy for companies
2023-11-1619 minThe Marketer ShowDebarshi Chaudhuri on personalized AI videos and SMS marketingOn today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started.Here’s what you’ll learn:How companies should think about personalized AI videosWhy AI videos are great for customer delightHow to get started with SMS marketing
2023-11-1320 minThe Marketer ShowScott Sanchez on storytelling and product marketingOn today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.Here’s what you’ll learn:How brands should think about storytelling in 2023How to tell stories that persuade and delight customersHow product marketing has evolved this decade
2023-11-0922 minThe Marketer ShowNick Lafferty on freelance marketing and solopreneurshipOn today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads.Here’s what you’ll learn:How to get started as a freelance marketer for the first timeThe business model that most solopreneur marketers should useHow to think about building in public
2023-11-0619 minThe Marketer ShowJake Madoff on Paid Media Trends and Growth in 2024On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.Here’s what you’ll learn:How paid media has changed in 2024How to think about ad creative going forwardThe role of AI in growth and paid media
2023-11-0221 minThe Marketer ShowKerry-Ann Stimpson on the ins and outs of internal marketingOn today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast.Here’s what you’ll learn:What internal marketing is and how to get startedHow to turn your employees into raving fans of your companyWhy personal content from employees is better than company content
2023-10-3019 minThe Marketer ShowDiandra Escobar on content flywheels and video content growthOn today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios.Here’s what you’ll learn:The importance of focusing on compounding marketing channelsHow brands should think about video content strategyWhat the future of content marketing looks like
2023-10-2619 minThe Marketer ShowKuba Czubajewski on audience-driven content, AI marketing, and personal brandingOn today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients.Here’s what you’ll learn:How to learn what your customers actually want to consumeHow to keep their voice in your contentWhat the future of content marketing looks like
2023-10-2319 minThe Marketer ShowMason Yu on the current state of SEO and how AI fits into the larger SEO pictureOn today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now.Here’s what you’ll learn:The current state of AI and SEO as a strategyHow to think about programmatic SEO for your companyWhat the future of AI and SEO looks like
2023-10-1920 minThe Marketer ShowGrace Gong on marketing as a VC and growing a podcastOn today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media.Here’s what you’ll learn:Marketing strategies that work through the eyes of a venture capitalistAI’s influence on the future of startups and entrepreneurshipHow to promote and grow a podcast
2023-10-1619 minThe Marketer ShowJunae Brown on the future of branding and event marketingOn today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing.Here’s what you’ll learn:How branding is evolving in 2023Hot takes about the future of social mediaWhy events are the ultimate marketing channel
2023-10-1223 minThe Marketer ShowTas Bober on improving your digital presence and fractional marketing workOn today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share.Here’s what you’ll learn:How to assess your B2B digital presenceHow to make sure your website is actually contributing to pipelineWhy fractional marketing work has become a big deal
2023-10-0922 minThe Marketer ShowAnna Furmanov on her 10-step B2B marketing processOn today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in.Here’s what you’ll learn:Why you should start with customer voice in your marketing researchHow to think about positioning and messaging for B2BHow to build a content strategy wedge
2023-10-0523 minThe Marketer ShowStuart Balcombe on building in the HubSpot ecosystem and Arrow’s non-SEO content strategyOn today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.Here’s what you’ll learn:What opportunity exists for B2B companies in the HubSpot ecosystemHow to go to market as an integration of a bigger productArrows’ unique strategy for producing content without SEO
2023-10-0220 minThe Marketer ShowJess Cook on Content Marketing, Trends in B2B, and Managing Creative ChaosWe spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.Here’s what you’ll learn:Should you focus on short- or long-form content?How B2B content has changed over the yearsHow to manage creative chaos as a content marketer
2023-09-2820 minThe Marketer ShowJeff Greenfield on Marketing AttributionJeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign.Here’s what you’ll learn:What life will look like in a cookieless worldWhy this is the best case scenario for marketersWhat the future of attribution looks like
2023-09-2522 minThe Marketer ShowMary Keough on High-Intent Leads and Marketing ImpactMary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space.Here’s what you’ll learn:Future trends in B2B marketingUnderstanding dark social in brandingHow to increase high intent leads vs generic ones
2023-09-2121 minThe Marketer ShowAnthony Pierri on B2B Positioning and Value PropositionsAnthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging.Here’s what you’ll learn:The best way to determine your product’s position in the marketHow to translate your positioning into great messagingThe key to unlocking a great value proposition
2023-09-1821 minThe Marketer ShowJohn Short on Demand Gen, AI Marketing, and the Current State of ABMJohn Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%.Here’s what you’ll learn:How ABM is changing in 2023How AI integrates into all marketing efforts going forwardWhat paid media tips you should use for your business
2023-09-1421 minThe Marketer ShowCaleb Avery on Personal Branding, LinkedIn Marketing, and B2B2BCaleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.Here’s what you’ll learn:What makes LinkedIn a compelling marketing channelHow to grow a personal brand on LinkedInB2B2B: How to help customers market to their customers
2023-09-1119 minThe Marketer ShowKristin Tynski on PR Strategy, Content Marketing, and AI IntegrationKristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications. Here’s what you’ll learn:How content marketing has changed in the past 12 yearsHow to integrate AI into your content workflowsWhat to look for in your PR strategy
2023-09-0822 minThe Marketer ShowAlex Minor on Short-Form Video Strategy and the Future of Content CreationAlex Minor stopped by today to talk about short-form video strategy and the future of content creation. Alex is a top voice in the podcasting and videography, and has been building a personal brand through both mediums for years, so he's uniquely qualified to talk to us today.Here’s what you’ll learn:How brands should approach their first short-form video strategyWhat metrics to measure to set your brand up for successWhat the future of content creation looks like
2023-09-0721 minThe Marketer ShowAlex Virden on Product Marketing, Feature Launches, and Marketing LeadershipAlex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.Here’s what you’ll learn:The difference between a good product marketer and the top 1%Alex’s go-to process for launching new products or featuresThe ideal setup for a product marketing team
2023-08-3120 minThe Marketer ShowYaag Ganesh on Product-Led Content and Content Engines for StartupsYaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.Here’s what you’ll learn:Characteristics of startups that well with content marketingHow to build a content engine at a startupProduct-led content and how it differs from product marketing
2023-08-2422 minThe Marketer ShowCorey Quinn on Vertical Marketing, Go-to-Market Strategies and Fractional CMOsCorey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.Here’s what you’ll learn:How verticalizing an agency can increase its chances of successThe initial steps of the process for helping agencies go verticalWhy more top marketers are choosing to go freelance over working in-house
2023-08-2122 minThe Marketer ShowJim Kingsbury on Marketing Mixes, Profitability, and SaaSFormer Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.Here’s what you’ll learn:- How to focus on profitability instead of a “growth at all costs” mindset- Practical ways to integrate marketing mix modeling into a startup- Interesting pockets of SaaS that are particularly interesting
2023-08-1721 minThe Marketer ShowJustin Simon on Content Marketing, Repurposing, and DistributionJustin Simon stops by to talk content repurposing and distribution.Here's what you'll learn:- What most companies are doing wrong with content distribution- How to build a distribution-first framework at your company- Differences between repurposing and distributionAnd much more.
2023-08-1422 minThe Marketer ShowKristen Wiley on Non-Technical Entrepreneurship and Influencer MarketingKristen Wiley, founder and CEO of Statusphere, shares her wisdom with us in our latest podcast episode.Here’s what you’ll learn:Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper)Why influencer marketing is a must for consumer brands in today’s digital ageLearn how to level-up your influencer marketing strategy and stay ahead of the curve
2023-08-1020 minThe Marketer ShowRoss Simmonds on AI Marketing, Deepfakes, and Content DistributionThe always insightful Ross Simmonds stops by to talk AI Marketing, content distribution, and AI video avatars.Here's what you'll learn:- AI can be a valuable tool in content marketing, but it still has limitations- Deep fake technology is a growing concern in the B2B world- Ross recently created a video of himself using only AI - find out how he did it
2023-08-0722 minThe Marketer ShowCasey Armstrong on CMOs, Fractional Marketing, and Effective B2B Marketing TeamsDiscover the latest insights on CMOs, fractional marketing work, and B2B marketing team setups with Casey Armstrong in our latest podcast episode.Here’s what you’ll learn:• Understanding the role of CMOs in 2023• The impact of fractional marketing work• Strategies for effective B2B marketing team setupsAnd much more.
2023-08-0319 minThe Marketer ShowErin Balsa on Content Strategy, Freelance Marketing, and Investing in Thought LeadershipThe insightful Erin Balsa stops by to talk thought leadership, content strategy, and freelance marketing.Here’s what you’ll learn:- Overcoming objections to investing in thought leadership- How to approach a company newer to content marketing- Why top marketers are opting to freelance over working in-house
2023-07-3122 minThe Marketer ShowAmanda Natividad on AI, B2B Marketing, Content Metrics, and Fractional MarketingAmanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.Here’s what you’ll learn:• How to create high-quality B2B content that connects with users' pain points• The importance of organic marketing and creator partnerships• The potential pitfalls of relying too much on the Google-Facebook duopolyAnd much more
2023-07-2720 minThe Marketer ShowZoe Scaman on Branding, Community, and TV MarketingZoe Scaman stops by to talk branding, TV marketing, community, and more.Here’s what you’ll learn:• The differences between branding a company versus a famous person• Key metrics to measure success in brand strategy• How to turn a story into powerful entertainment that connects with audiencesAnd much more!
2023-07-2420 minThe Marketer ShowJay Acunzo on Podcasting, Creativity, and Brand ResonanceThe creator’s creator Jay Acunzo stops by to talk brand resonance, ultra-differentiation, podcasting, and more. Here’s what you’ll learn:- Why resonating with your audience is more important than generating content- The power of a strong premise for your brand or project- How to balance creativity and efficiency with AIAnd much more!
2023-07-2023 minThe Marketer ShowAmber Naslund on LinkedIn ChangesThe always insightful Amber Naslund stops by to talk martech, marketing to marketers, and LinkedIn.Here’s what you’ll learn:- How the marketing landscape has changed in the past 5 years- What are the new problems arising in for martech marketing teams- The biggest difference between how marketing gets done at smaller startups vs massive companies like Salesforce and LinkedIn- And much more
2023-07-1722 minThe Marketer ShowGraceanne MacDonald on Demand Gen and Marketing LeadershipShifting demand gen, the future of B2B, and marketing leadershipThe always insightful Graceanne MacDonald stops by to talk about the shifting landscape of demand gen, the future of B2B, and marketing leadership. Here’s what you’ll learn: • Simplifying your demand gen strategy for future-proofing • Understanding your audience and the demand curve • The importance of measuring engagement and conversion rates And much more
2023-07-1022 minThe Marketer ShowNik Sharma on DTC Marketing and InvestingNik Sharma stops by to talk about modern social media, AI’s impact on marketing, and martech tools.Here’s what you’ll learn:- How social media strategy differs for a celebrity like Pitbull vs an eCommerce company- Social media growth strategies now vs 5-10 years ago- Nik Sharma’s top martech tools he can't live withoutAnd much more. Listen now!
2023-06-2620 min
The Long GameChris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI RevolutionAre you ready to dive into the world of marketing and advertising?In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry.Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algorithmic advertising. But now, with the focus back on finding the right specialized experts for the job, Chris and his team are revolutionizing the industry with their flexible...
2023-06-231h 00The Marketer ShowJoe Morgan on Marketing Team Great Britain for the OlympicsJoe Morgan stops by to talk Olympic marketing, operational excellence in freelancing, and brand marketing.Here’s what you’ll learn:• The benefits of working with a freelance consultant• How building a captive audience can lead to long-term brand loyalty• How to balance brand strategy and growth marketing to maximize successAnd much more.
2023-06-2226 minThe Marketer ShowLiam Moroney on the Current State of B2B and MarTechThe always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.Here's what you'll learn:The importance of coordinated efforts between sales and marketingThe challenges of over-measuring marketing impactHow B2B marketing can be a more rewarding type of marketing
2023-06-1924 minThe Marketer ShowGarrison Yang on Turning from Environmental Engineering into Growth MarketingThe always insightful Garrison Yang stops by to talk about his journey from environmental engineer to VP of Growth and Strategy at Ava Labs. In this episode, he shares his opinions on growth marketing, AI's place in marketing orgs, and much more.Here’s what you’ll learn:The importance of understanding people's challenges and needsWhy product marketing is set to make a resurgenceHow AI removes the execution layer in marketing, making creative thinking more valuable than ever
2023-06-1526 minThe Marketer ShowBo-Peter Laanen on using AI and Low-Code for MarketingIn this episode, we are going to cover Market research with AI and Zapier + ChatGPT automations. I spoke with Bo-Peter Laanen about generative AI and it’s marketing use cases because, let’s face it, that’s the future of a lot our work for marketers. Bo-Peter is a growth marketing consultant who helps online course creators set up new marketing strategies. And today she’ll enlighten us on paid video marketing. Let’s dive right into the episode.
2023-06-1225 minThe Marketer ShowChase Dimond on Using AI in Email MarketingIn this episode, we cover the current state of email marketing, agency life, and freelance marketing. I spoke with Chase Dimond and he brought the heat. We even got into AI and how it’s going to change the marketing game. Chase is a marketing expert building his agency Structured. He’s also a marketing consultant and runs several other businesses. Let’s dive right into the episode.
2023-06-0828 minThe Marketer ShowMarketing Max on Ad Agencies and Newsletter GrowthToday we are going to cover newsletter growth, marketing agencies, and advertising. I spoke with Max Bidna (AKA Marketing Max) about this and much more in this episode. Max is a former agency owner and growth marketing expert who is now building a media business called Growth Daily. He stopped by to give us insights on growing newsletter the right way and a lot more. Let’s dive right into the episode.
2023-06-0526 minThe Marketer ShowRachel Vandernick on Freelance MarketingIn this episode, we are going to cover the current state of tiktok, changes in paid social, and freelance marketing. I spoke with Rachel Vandernick about this and much more. Let’s face it, paid social and media is at an inflection point right now. Rachel is an advertising expert who helps companies strategize and execute on paid channels. And today she’ll enlighten us on paid video marketing. Let’s dive right into the episode.
2023-06-0124 minThe Marketer ShowMatthew Erley on Growing Drizzly and Growth MarketingToday we are going to talk growth marketing, early stage startups, and marketing advisory. I spoke with Matthew Erley about this and much more in this episode. Matthew was on the early team at Drizly as Head of Growth, and led growth at companies like Havenly and Stella as well. He’s also advised multiple companies on their growth marketing strategy and joins us today to help us break down growth for early stage startups.
2023-05-2922 minThe Marketer ShowJoe LaGrutta on Google Analytics 4, RevOps, and Marketing OperationsIn this episode, we are going to cover RevOps, marketing analytics, and Google Analytics 4. I spoke with Joe LaGrutta about this and much more as there is SO much happening in the world of analytics right now. Joe is a marketing operations expert who dives deep into RevOps for companies. And he’s particularly qualified to help us all navigate the shift to GA4 that’s coming soon. Let’s dive right into the episode.
2023-05-2523 minThe Marketer ShowJohn Levine says Fractional CMOs Solve Big-Time ProblemsIn this episode, we cover being a fractional CMO, refining your audience, and big pendulum swings in marketing. I spoke with Jon Levine about this and much more in this episode. Jon is a fractional CMO who has worked with dozens of startups and even billion dollar companies, helping them find their growth strategy. He’s also been a marketing leader internally at multiple companies. Let’s dive right into the episode.
2023-05-2226 minThe Marketer ShowMichael Cahill says Media in 2023 has ChangedIn this episode, we are going to cover new media, modern SEO, and AI in marketing. I spoke with Michael Cahill about this and more. Michael works with DTC and Health companies to grow revenue through SEO, Content Marketing, and SEM. And he’s helped grow search programs at dozens of companies. Let’s dive right into the episode.
2023-05-1824 min
The People of Digital MarketingContent Marketing Is An Investment with Tracey Wallace - Episode #120"I need content to connect dots that I didn't know were connected before...Otherwise...I could go look all this stuff up already on my own."
Tracey Wallace is the Director of Content Strategy at Klaviyo. Prior to that, she was the head of marketing for two early stage start-ups (Eterneva and MarketerHire), and the Editor-in-Chief over at BigCommerce. She has 13 years of experience in content marketing, and began her career in Journalism. She is also a content creator for WorkWeek, managing her own weekly newsletter called “Contentment.”
Questions and top...
2023-05-1552 min
"Moment of Zen"Twitter’s new CEO, Elon’s strategy vs Sam Altman’s strategy, Liberal depression, crime and prisonsDan and Erik discuss how Elon got coded right-wing, why liberals are more depressed than conservatives, crime and prisons. If you’re looking for an ERP platform, check out our sponsor, NetSuite: http://netsuite.com/zen We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.LINKS:Patrick Collison interviews Sam Altman: https://www.youtube.com/watc...
2023-05-141h 34The Marketer ShowJordan Crawford on Making AI Work for MarketingIn this episode, Jordan Crawford joined to chat about:AI in Marketing and Sales- AI will significantly change how we think about marketing and sales- It is important to experiment with AI tools and find ways to work with them to expand capabilities- Both the cost and time to perform tasks with AI have gone to near zero- The challenge is asking AI questions that don't include nuance and can't be operationalized- To work effectively with AI, we need to break down work into smaller chunks...
2023-05-1124 minThe Marketer ShowNick Shackelford on What’s Going on with Paid MediaIn this episode, Nick Shackelford joined to chat about:Facebook Advertising and AlternativesCompany still spends 80-90% of advertising budget on FacebookFocusing more on Google and Google shopping due to higher intent and quicker purchase abilityTesting turning off Facebook advertising but couldn't get away from itBuilding Brand and GrowthPersonal inbound leads and content creation as the main ways the company has achieved growthUse of Twitter and LinkedIn for brand authority and business developmentYouTube videos as B2B touchpoints for potential customersConsistently building and talking about brand to attract and retain employees...
2023-05-0828 min"Moment of Zen"Ben Smith of Semafor on tech-media hostility, and the past, present, and future of mediaBen Smith is the co-founder of Semafor and author of the forthcoming book Traffic joins Erik Torenberg and Antonio Garcia Martinez for a discussion about the hostility between tech and media, what digital media startups got wrong, analysis of institutions like The New York Times, and what the future of media holds.Also, check out the debut of Erik's long-form interview podcast Upstream. He most recently interviewed Joe Lonsdale and David Sacks. Subscribe here: https://link.chtbl.com/UpstreamREFERENCES:Ben's new book: Traffic: Genius, Rivalry, and...
2023-05-061h 23"Moment of Zen"On Founders, Seriousness, and American DynamismKatherine joins Erik, Antonio, and Dan to discuss the hidden forces that shape founders, major divides in tech, and whether she should join our show as a cohost. If you’re looking for an ERP platform, check out our sponsor, NetSuite: http://netsuite.com/zen We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.TIMESTAMPS:(00:00) Intr...
2023-04-281h 23
Predictable B2B SuccessHow to easily hire the best marketing talent on demand to drive growthRaaja Nemani, a certified Business Ninja, is a Co-Founder and Chief Revenue Officer of MarketerHire, a talent marketplace with a mission to make expert marketing accessible to everyone.
MarketerHire has scaled rapidly with hundreds of clients from early-stage startups to Fortune 100 companies in less than a year and a half.
Prior to MarketerHire, Raaja was the Co-Founder and CEO of Bucketfeet, a footwear brand collaborating with a global community of artists to create the most unique shoes in the world.
Bucketfeet raised over $20M in venture capital (including from Adidas) and sold ~1 million...
2022-12-0945 min
HR Tech GTMMaking $1M as a marketer with Chris Toy from MarketerHireChris and I discuss:
-How Chris's marketing background led to deep customer empathy
-How marketers can get wide skill exposure through MarketerHire
-Making $1M a year as a marketer through MarketerHire
-The power of that one instagram ad
2022-05-1656 minHR Tech GTMMaking $1M as a marketer with Chris Toy from MarketerHireChris and I discuss:-How Chris's marketing background led to deep customer empathy-How marketers can get wide skill exposure through MarketerHire-Making $1M a year as a marketer through MarketerHire-The power of that one instagram ad
2022-05-1656 minHR Tech GTMMaking $1M as a marketer with Chris Toy from MarketerHireChris and I discuss:-How Chris's marketing background led to deep customer empathy-How marketers can get wide skill exposure through MarketerHire-Making $1M a year as a marketer through MarketerHire-The power of that one instagram ad
2022-05-1656 minHR Tech GTMMaking $1M as a marketer with Chris Toy from MarketerHireChris and I discuss:-How Chris's marketing background led to deep customer empathy-How marketers can get wide skill exposure through MarketerHire-Making $1M a year as a marketer through MarketerHire-The power of that one instagram ad
2022-05-1656 minHR Tech GTMMaking $1M as a marketer with Chris Toy from MarketerHireChris and I discuss:-How Chris's marketing background led to deep customer empathy-How marketers can get wide skill exposure through MarketerHire-Making $1M a year as a marketer through MarketerHire-The power of that one instagram ad
2022-05-1656 min
Ecommerce ConversationsMarketerHire Exec on Freelancers, Content, SEOTracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
2021-12-3135 min
"Age of Miracles"Not Boring Founders: Chris Toy, MarketerHireChris Toy is the co-founder and CEO of MarketerHire, a talent marketplace for the world's best marketers. MarketerHire is quietly putting up some all-time great growth numbers and is perfectly positioned to help companies and talented people make the transition to the future of work -- not just where we work, but how we work. We dive into Chris' background, why marketing is the Apex predator of internet jobs, and how to build and grow a marketplace.
Today's episode is brought to you by Cometeer. Find out why it's a new day on earth for coffee, and...
2021-09-1653 min
WordPress UnleashedHow To Level Up Your Copywriting Game | Interview with Camille TrentIn this podcast episode, Jesus McDonald interviewed Camille Trent who is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.
Talking points:
1. What inspired Camille to choose a career in copywriting
2. Some valuable things that Camille learned as a freelancer that she carried over into her c...
2021-03-1044 min
The Leadership LockerWriting Copy That Has a Pulse with Camille Trent“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter.Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives rec...
2021-01-1938 min
Not Boring by Packy McCormickWe're Never Going Back (Audio)Welcome to the 759 newly Not Boring people who have joined us since the last email! If you’re reading this but haven’t subscribed, join 21,976 smart, curious folks by subscribing here:This Week’s Not Boring is brought to you by… MarketerHire.Hiring a full-time marketer can take months of legwork with no guarantee of success. That’s why MarketerHire built a network of expert marketing professionals, pre-vetted by top marketers from brands like Glossier, Allbirds, Headspace and more. In as little as 48 hours, MarketerHire's team matches you with a hand-picked expert marketer who is aligned to...
2020-11-3029 min
CorpDev.Ninja with Andreas Penna6. Raaja Nemani: Finance Ninja to Entrepreneur Business NinjaRaaja Nemani , a certified Business Ninja, is Co-Founder and Chief Revenue Officer of MarketerHire, a talent marketplace with a mission to make expert marketing accessible to everyone. MarketerHire has scaled rapidly with hundreds of clients from early stage startups to Fortune 100 companies in less than a year and a half. Prior to MarketerHire, he was the Co-Founder and CEO of Bucketfeet, a footwear brand collaborating with a global community of artists to create the most unique shoes in the world. Bucketfeet raised over $20M in venture capital (including from adidas) and sold ~1 million pairs of shoes shoes in 30+ countries...
2020-09-2431 min
DTC POD: How The Best Brands Are BuiltMarketerHire's Suggestions For Finding the Right Person to Run Paid SocialIn this episode, Jay and Ramon are joined by guest Evan Rallis, Marketing Product Manager at MarketerHire.MarketerHire is a premium marketer network that helps connect expert freelance marketers with businesses quickly and seamlessly.Finding success in marketing, especially ad campaigns can be a daunting task for eCommerce brands.As a result, some brands are turning to freelance marketers who are experts in paid social to help make their ads overperform, scale, and generate a ton of revenue for their business.But what type of person should you use to run...
2020-07-0225 min