MarketingExperiments - Podcast Details

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How I Made it in Marketing Career Adaptability: Marketing can lead to many other things (episode #103)Where do you see yourself in five years?I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode’s guest really resonated with me – ‘be open to where your path takes you.’To hear the story behind that lesson, along with...

2024-07-0251 min

How I Made it in Marketing Strategic Delegation: Time is your most precious asset (episode #96)Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.’ Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketin...

2024-04-251h 01

How I Made it in Marketing Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story.So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subject matter experts to get the knowledge out of their head, and clearly communicate it to the ideal customer.Or as our latest guest puts it – “You don’t have to...

2023-12-041h 04

How I Made it in Marketing Experiential Marketing: If you build it, they will come (episode #76)You’re reading this podcast description right now. But are you really paying attention? I mean, really tuned in?Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns?Actually being in the moment – and wringing the most we can get out of it – is so difficult during these modern times. Which is why I love a lesson in the podcast guest application for this episode’s guest, “Stop running to stand still.”Sometimes we’ve got to get step...

2023-11-061h 03

How I Made it in Marketing Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)Get the power of 10,000 marketing experiments working for you. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).It is hard to make this episode of How I Made It In Marketing and share it with you.Because you are professional marketers and entrepreneurs, many of you know marketing, business, and content creation better than I ever will. So I could work on this forever just to make it better, bulletproof to criticism, dare I say… perfect.Of course, then we wouldn’t be able to p...

2023-09-181h 03

How I Made it in Marketing Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingWhen you listen to How I Made It In Marketing, you often hear me challenge a guest. Not because I necessarily disagree with them or think they are wrong, but because you must wrestle with an idea, and challenge it, to truly understand it. And that is what I try to bring you in every episode – not just a surface le...

2023-07-2453 min

How I Made it in Marketing Marketing Operations: Process is the foundation for success (episode #58)How I Made It In Marketing is underwritten by MECLABS Institute, parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.Marketing is such a tricky endeavor.On the one hand, success is predicated on creativity. Think of some of the most memorable and effective marketing campaigns through history, it took creative brains to pull them off.But creativity without execution never sees the light of day. And history is littered with great creatives who were never able to...

2023-05-081h 06

How I Made it in Marketing Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)“Remember that the customer is the subject and your offer is the object,” Flint McGlaughlin taught in Effective Headlines: How to write the first 4 words for maximum conversion (https://meclabs.com/course/sessions/effective-headlines/) (McGlaughlin is the CEO of MECLABS and MarketingSherpa).I thought of this quote when our latest guest talked about essentialism. One place I see scope creep and bloat is in messaging – we get so focused on our own product and company we forget that our customer doesn’t know (or care) about our product…they care about themselves. Our guest said his job is simplif...

2023-02-011h 01

How I Made it in Marketing Growth Marketing: Attribution is a myth, but you need it (episode #43)Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective.One of the things I really liked about her story – she didn’t only focus on the final ‘why’ the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/), she considered the ‘why’ for key steps of the customer journey.That’s just one of the lessons you c...

2023-01-0458 min

How I Made it in Marketing Data Poetry in Marketing, PR & Corporate Communications (Episode #17)“Trust yourself.” That is a key lesson shared by our latest guest, an academic leader. And really, that is the goal of education, right? To build your capacity, so you can trust yourself to effectively execute. We also believe in the importance of capacity building for entrepreneurs and marketing professionals. For example, we provide free marketing thought tools (https://meclabs.com/course/tools/) – simplified frameworks to help spark your next great marketing campaign. We call them “thought tools” because they help spark your ideas and insights, so you can trust yourself instead of trusting some tools’ secret AI to magical...

2022-05-161h 02

How I Made it in Marketing Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management successWhen managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn’t just filled with employees, it’s filled with human beings.Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.I say this because, if you’re not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.

2022-05-0947 min

How I Made it in Marketing The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4Daniel Burstein spoke to Dr. Michael Solomon, Professor of Marketing, Saint Joseph’s University (https://www.sju.edu/) in Episode #4.Some lessons that emerged in the discussion: Don’t overlook unconventional sources of data. When Dr. Solomon worked with Levi Strauss on the psychology of blue jeans, he learned a lot by poring through letters customers had written to the company over 150 years. Interact as much as possible with real consumers when you’re developing a new product. Dr. Solomon’s team observed how users struggled with a popular cleaning product from Black & Dec...

2022-02-0835 min

RE EXEC TL | Commercial Real Estate Executive Growth & Marketing Insights Don't Target Growth | Daniel BursteinIn Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands. We’ll learn how content has the power to tell a story that moves clients to make the buying decision. To paraphrase Daniel: “Buyers make decisions based on gut, and backfill with logic.” He breaks down MECLABS' conversion heuristic that predicts the likelihood of conversions based on five factors. We explore the application of the heuristic with Software...

2020-06-1641 min

Sales Process Excellence Podcast Brian Carroll | Connecting to What The Customer Cares AboutMichael Webb: You're listening to the Sales Process Excellence Podcast with Michael Webb. B2B sales and marketing works to find the highest quality prospects, reach decision makers, and sell value. Operational excellence uses data and systems thinking to make changes that cause improvement and eliminate waste. My name is Michael Webb and this is the Sales Process Excellence Podcast. In the next 30 to 40 minutes, we're going to destroy the myth that these two groups conflict, and show you how to bring both strategies together to create more wealth for your company and your customers.Michael Webb: He...

2020-01-2128 min

The Hard Corps Marketing Show Conversion Testing Jedi Master - Daniel Burstein - Hard Corps Marketing Show #37The formula is strong in this episode! We discuss A/B Testing best practices and methods with Senior Director of content and marketing at MECLABS Institute, Daniel Burstein. In this episode you will learn all about the purpose of conversion testing, why it is important to boost your conversion rate and the many factors that will impact your testing methods, both positively and negatively, to get you the results you want. Takeaways Testing may sound boring, but it’s all about breaking down the false obstacle we have between us and our cus...

2018-08-101h 28

MarketingExperiments.com Web Clinic Podcasts Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rateWhether or not an email send is successful comes down to one primary factor: the messaging. While many companies strive to get audiences interested in products via email, nonprofits have the challenge of asking for donations via email — money spent towards an organization that does not directly benefit the donor. In this Web clinic replay, special guest Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter, shares his expertise from working with nonprofit organizations on email campaigns. Tim and the research team analyzed sp...

2015-08-1200 min

MarketingExperiments.com Web Clinic Podcasts Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthroughStaying relevant to your customers is key in developing a marketing strategy that really works. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school. However, seasonal campaigns might not be the best fit, or might not be appropriately executed in all industries. In this Web clinic replay, the research team reveals strategies for striking a balance between clarity and seasonality and shares a test from one company that resulted in a 25% change in clickthrough rate.

2015-07-0800 min

MarketingExperiments.com Web Clinic Podcasts Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptionsBrand strategy has never been more important. The logos, colors and design of a website have the power to immediately orient customers and prospects when they land on your site. When used properly, design elements and aesthetic choices also act to reinforce the value proposition. However, it's important to understand that there must be a balance so that design elements do not become conversion obstacles. In this Web clinic replay, the research team will share strategies for testing your way into a balanced site as well...

2015-06-1000 min

MarketingExperiments.com Web Clinic Podcasts Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desireAs marketers, we must ensure the elements on the page align with the specific thought processes of our prospective customers, empowering them to proceed rather than filling them with anxiety or confusion. The most essential element in the sales process is customer motivation. Unfortunately, it is also the hardest variable for us to influence. Understanding the thoughts of the highly-motivated customer is imperative so that we can then use that motivation to bring about a desirable outcome. In this Web clinic replay, the research team shares two key...

2015-05-1300 min

MarketingExperiments.com Web Clinic Podcasts The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right orderAcross all age ranges, U.S. adults said that they preferred companies to contact them via email as opposed to any other medium (according to a 2015 MarketingSherpa survey). However, that does not necessarily mean customers are anxiously awaiting your sends. With customers' inboxes being flooded daily with ads and newsletters, they carefully skim the subject lines, searching for easy emails to eliminate. In this Web clinic replay, the research team shares three observations on crafting effective subject lines gleaned from two tests, including an experiment which resulted...

2015-04-0800 min

MarketingExperiments.com Web Clinic Podcasts Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%Eight out of 10 American Internet users regularly watch or download videos, according to a Pew Research Center Report (2013). Over the past five years, the ability to create and share content on smartphones has fueled the expansion of video. How do you determine the most effective way to incorporate video in your mobile strategy? In this Web clinic replay, the research team shares two key principles for leveraging the use of video to increase the performance of digital collateral, including a test where one company increased mobile conversion by...

2015-03-1800 min

MarketingExperiments.com Web Clinic Podcasts Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%For many organizations, site engagement is one of the most effective indicators of quantifiable conversion potential that is monitored by analytics. What if you could more effectively influence visitors' actions on your website? In this Web clinic replay, our research team will reveal three proven tactics that can boost engagement on your website as well as a case study demonstrating how one company tested navigation structures, resulting in a 35% increase in clickthrough rate increase.

2015-02-1100 min

MarketingExperiments.com Web Clinic Podcasts Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pagesAt the crossroad in a customer's mind between "yes" and "no," elements on your page propel him toward his ultimate decision. However, are the pieces on your site leading your customer down a path that is favorable to you and your business? In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, explains which parts of websites impact a customer’s decision making strategy, and he also identifies components through audience-submitted pages during live optimization.

2015-01-1400 min

MarketingExperiments.com Web Clinic Podcasts Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategyDetermining the optimal price point of a subscription product is no easy task. Customers are inundated with subscription choices in the marketplace, making your asking price vital to your success. At the same time, marketers in subscription business models are under pressure to price products that deliver value and drive ROI. In this Web clinic replay, Flint McGlaughlin, Managing Director, MECLABS Institute, will share three case studies demonstrating how each company increased subscription revenue through testing and optimization.

2014-12-1000 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer responseDesigning the subscription path of your site is not a trivial matter. Often, minor elements are overlooked that stop a potential subscriber in their tracks and causes them to fall out of the sales funnel. However, with testing, planning and research, a subscription path can be optimized using a few key principles that transform the customer experience. In this Web clinic replay, the research team identifies transferable principles from a recent experiment that you can apply to your own subscription process to increase conversion.

2014-10-0800 min

MarketingExperiments.com Web Clinic Podcasts Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)How do you effectively market your product, service or company in 130 characters or less? Each word and character must work toward communicating value in a PPC ad, as these ads directly compete with those around them. But when just one word fails to resonate with the customer, PPC ads fail as a whole. How do you craft a PPC ad that a potential customer will click? In this Web clinic replay, the research team shares two key principles from several real-world examples that you can use to optimize...

2014-09-1000 min

MarketingExperiments.com Web Clinic Podcasts Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leadsProducing content takes a lot of dedication, time and resources. Valuable content invites your audience to get to know your company and products in a more personal and in-depth way. But when marketers generate content with company logic, it often falls flat with the customer and the conversation ends before it even began. How do you produce content that your ideal customer actually wants to engage with? In this Web clinic replay, the research team gleaned three observations from a recent experiment that you can apply to content...

2014-08-1300 min

MarketingExperiments.com Web Clinic Podcasts Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversionProduct pages are often the heart and soul of an ecommerce website. It’s where you showcase products and initiate a conversation with customers that guides them to convert. However, there are elements on your product pages that can potentially have a deep impact on customer behavior by quickly turning conversation into concern. Watch this Web clinic replay to learn about three key principles you can use to identify and reduce customer anxiety.

2014-06-1800 min

MarketingExperiments.com Web Clinic Podcasts Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases? Listen to this Web clinic replay to learn more about the measurable impact of green marketing on customer behavior.

2014-05-2800 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)Lead generation is a delicate balance between generating a high quantity of leads, but also high-quality leads. So how can we capture more leads across our Web forms without significantly reducing the quality of those leads? Watch this Web clinic replay to learn about a recent experiment that revealed how some minor changes to form fields can increase response from your prospects.

2014-05-1400 min

MarketingExperiments.com Web Clinic Podcasts Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversionMarketing with multiple products can be difficult. Even the most powerful products can be overshadowed by clutter of less impactful - and sometimes competing - products on a landing page. But what if there was a way to think about multi-product marketing that could maximize the impact of the whole? Watch this Web clinic replay to learn about a recent experiment with an independent vitamin manufacturer that revealed how changing your approach to multi-product marketing can increase user engagement - and more importantly, conversion.

2014-04-2300 min

MarketingExperiments.com Web Clinic Podcasts How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant liftForm is not as important as substance, and discovering the right value proposition is the most effective lever marketers can pull when optimizing webpages. Considering the entire mental impact of each button, "ask" and element of friction when testing is critical for understanding the customer conversation and achieving positive results. Watch this Web clinic replay to learn about a recent experiment that revealed how changes in strategy can garner significant, repeatable results - a 232% lift for one company alone.

2014-04-0900 min

MarketingExperiments.com Web Clinic Podcasts Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for moving prospects from conversation to conversion? Learn more about a recent experiment that revealed how some minor changes to call scripts can increase response from your prospects.

2014-03-2600 min

MarketingExperiments.com Web Clinic Podcasts The Most Effective Calls-to-Action: 5 principles discovered for increasing customer responseThe call-to-action is one of the most vital elements in your marketing. Consequently, when you think for a moment about the current calls-to-action on your main offer pages, how can you be sure they are generating enough customer response? What if there were some slight modifications you could make to your CTA copy, placement, size and color to experience a significant increase in response? Watch this Web clinic replay for the results from a recent experiment where calls-to-action were put to the test.

2014-03-1200 min

MarketingExperiments.com Web Clinic Podcasts Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in ordersThink for a second about the last time you needed to create a form on your site. Whether it was for a shopping cart or lead generation, it probably had a field where you asked customers to select one of multiple options. Most of us decide quickly between a radio or dropdown format as we’re creating forms, often leaving them as an afterthought of design. But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%? Watch this We...

2014-02-2600 min

MarketingExperiments.com Web Clinic Podcasts How Many Columns Should I Use? How using the best page layout led to a 681% relative increaseWhen given a choice for a column layout on your pages, what's really the best for marketing your products or services effectively? Is there an underlying theory for selecting a layout that will perform better than others? Watch this Web clinic replay to learn more about a recent experiment with a large technology company involving column layouts that you can use to aid your landing page optimization efforts.

2014-01-2200 min

MarketingExperiments.com Web Clinic Podcasts Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile designMost usability and design experts would agree that responsive design is an ideal solution for rendering webpages across multiple devices as users transition between desktops, tablets and mobile devices.

2014-01-0800 min

MarketingExperiments.com Web Clinic Podcasts The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutesWhile 2013 was a great year for featuring new discoveries to help you do your job better, the sheer volume of actionable takeaways and key principles can be overwhelming for marketers in the trenches struggling to keep pace. In this MarketingExperiments Web clinic, the MECLABS research team reviewed the top five discoveries of 2013 and how you can use those insights to aid your marketing efforts in the upcoming year ahead.

2013-12-1100 min

MarketingExperiments.com Web Clinic Podcasts Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an emailWhen you think of email campaigns today, it’s easy to feel overwhelmed by the war for attention being waged in everyone’s inbox. Watch this Web clinic replay to learn about two approaches you can use to increase customer interest in your subject lines.

2013-11-2000 min

MarketingExperiments.com Web Clinic Podcasts Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% liftImagine one of your webpages for a moment. Is your copy communicating everything a customer needs to move to the next step in your sales process? What if you are losing business simply because customers don’t have enough information to make the decision to buy? Watch this Web clinic replay to learn how one company captured 36% more total sales by adding a simple paragraph to its page.

2013-11-0600 min

MarketingExperiments.com Web Clinic Podcasts Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion liftThe guiding principles of conversion optimization often call for sharpening the focus of your messaging to appeal to a single customer persona. But, how do those principles apply to elements of copy and design that serve multiple visitor types with different needs and interests? Watch this Web clinic replay to learn about how design and copy changes "broke the rules" of optimization and led to a 331% increase in conversion.

2013-10-2300 min

MarketingExperiments.com Web Clinic Podcasts Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchasesCategory pages are a standard for websites offering multiple products, yet they often take a backseat in testing and optimization. Watch this Web clinic replay to learn about how design changes to a series of category pages led to a 61.2% increase in product purchases.

2013-10-0900 min

MarketingExperiments.com Web Clinic Podcasts Are Letter-Style Emails Still Effective? New research reveals how customers read emails todayWhen you think of email campaigns today, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox. Watch this Web clinic replay to learn about three key principles every marketer should know for crafting effective email messages.

2013-09-2500 min

MarketingExperiments.com Web Clinic Podcasts Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the testAccordion-style checkouts, among other developing cart technologies, have become increasingly popular in e-commerce, especially from its use by top-grossing companies. But, does this style really perform better? Watch this Web clinic replay to learn how accordion-style checkouts affect optimization.

2013-09-1100 min

MarketingExperiments.com Web Clinic Podcasts Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questionsMarketers are discovering A/B testing has become increasingly sophisticated. Even though software platforms can make testing easier, many marketers are left questioning how they should best approach the testing process.   Watch this Web clinic replay to hear some of the most common questions associated with online testing answered by members of the MECLABS research team.

2013-08-2800 min

MarketingExperiments.com Web Clinic Podcasts Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion ratesMany marketers connect prospects with specific products or services using microsites. Yet, the process of designing microsites that communicate high levels of value to those customers remains a challenge.

2013-08-1400 min

MarketingExperiments.com Web Clinic Podcasts Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversionCompanies frequently use free trials as an incentive to draw customers closer to the final point of transaction. But, when the free trial is over and customers choose not to convert, marketers are often left wondering what went wrong. Watch this Web clinic replay to learn about a recent experiment with a sports team management software service, which revealed how messaging surrounding a free trial impacts conversion.

2013-07-3100 min

MarketingExperiments.com Web Clinic Podcasts Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion processMarketers often hear of the "power of brand," and organizations spend significant revenue on building brands. But, is this a truly effective approach for increasing conversion? Watch this Web clinic replay to learn about a recent experiment with one of the largest print news sources in the United States, and how branding impacts the conversion process.

2013-07-1700 min

MarketingExperiments.com Web Clinic Podcasts Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversionWatch this Web clinic replay to learn about three high-performing website templates you can use to design landing pages for your next test.

2013-06-2600 min

MarketingExperiments.com Web Clinic Podcasts Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leakWatch this Web clinic replay to learn four key reasons why customers abandon shopping carts and how you can decrease cart abandonment and increase ROI.

2013-06-1200 min

MarketingExperiments.com Web Clinic Podcasts Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline growth (in only eight months) And we’ve shared transferable principles to help you achieve similar gains yourself. But for this Web clinic, the MarketingExperiments team took a different approach and showed you not just what we did to get these types of results, but gave you an inside look at how we...

2011-09-1400 min

MarketingExperiments.com Web Clinic Podcasts Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains:     141% increase in conversion     12% more revenue across an entire ecommerce website     $4.9 million in additional sales pipeline growth (in only eight months) And we’ve shared transferable principles to help you achieve similar gains yourself. But for this Web clinic, the MarketingExperiments team took a diff...

2011-09-1400 min

MarketingExperiments.com Web Clinic Podcasts Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversionOn this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage. Plus, the MarketingExperiments team conducted live optimization of audience-submitted homepages.

2010-09-0100 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Landing Pages: The four key tactics that drove a 189% liftOn our August 11 web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared the MarketingExperiments foundational theory of value communication and introduced a teaching aid The Value Exchange Fulcrum to help our audience implement this theory.

2010-08-1100 min

MarketingExperiments.com Web Clinic Podcasts Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examplesIn our July 21 Web clinic, Flint McGlaughlin and the MarketingExperiments team shared three basic principles that you can use to improve your landing page conversion right now and conducted 40 minutes of live optimization of audience submissions to help drive those lessons home.

2010-07-2100 min

MarketingExperiments.com Web Clinic Podcasts The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfoldIn our June 30 web clinic, Flint McGlaughlin and the MarketingExperiments team shared three key considerations for developing a holistic testing strategy and a series of experiments that produced an optimized path with a 272% increase in overall impression-to-lead conversion.

2010-06-3000 min

MarketingExperiments.com Web Clinic Podcasts One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customersIn our June 9 web clinic, the MarketingExperiments team shared four levels of one-to-one marketing application based on a marketing department's specific resources and capabilities.

2010-06-1000 min

MarketingExperiments.com Web Clinic Podcasts Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%Are you using online and offline marketing in a cohesive way to drive the greatest ROI? On the April 28 web clinic, the MarketingExperiments team discussed how best to combine online and offline tactics and revealed how one media company drove 124% growth in subscribers through intelligent integration.

2010-04-2800 min

MarketingExperiments.com Web Clinic Podcasts The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinicLearn key principles to improve your email response rate. In our February 24 web clinic, the MarketingExperiments team optimized audience submissions to give you ideas for key changes you can make to your current campaigns to drive big conversion gains.

2010-02-2400 min

MarketingExperiments.com Web Clinic Podcasts Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gainWhile marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users' experience.

2009-12-1600 min

MarketingExperiments.com Web Clinic Podcasts Optimize your Email in Three Steps - How one marketer tripled revenue from their house listYour peers’ biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the impact of the recession by keeping what they have. In our December 2 clinic, the MarketingExperiments team shared research which illustrated how to increase email ROI from your current subscribers in a time of decreasing demand. President Greg Burningham and researchers Boris Grinkot, Heather Andruk, and Corey Trent discussed the three steps to a successful email campaign.

2009-12-0200 min

MarketingExperiments.com Web Clinic Podcasts Ecommerce Optimization: A holiday playbook for procrastinatorsDidn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On September 30, MarketingExperiments presented a special guest clinic with renowned ecommerce analyst and GetElastic blogger Linda Bustos, where we presented a playbook of test ideas and tactics you can use right away and get back in the race.

2009-09-3000 min

MarketingExperiments.com Web Clinic Podcasts Affiliate marketing: Tests and tactics that increased clicks and leads by 165%How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments affiliate clinics, we looked at ways that all involved can avoid or overcome common pitfalls and build more successful programs. During the August 26 clinic, Director of Channels Aaron Rosenthal and Senior Analyst Robert Reynard explored: - Research on what is and isn't working today - Tests and experiments with gains of up to 165% ...

2009-08-2600 min

MarketingExperiments.com Web Clinic Podcasts Optimization vs. frustration: Overcoming barriers to better tests and gainsPresenters: - The MarketingExperiments Team ----------------------------------------------------- Consistent testing can give you an advantage over your competitors and lead to major ROI gains. But there are plenty of pitfalls along the way. You might have a small sample size. Maybe you don't know exactly what to test. And what are all the raw numbers really telling you? These barriers to testing are the focus of our next web clinic. We'll examine three of the biggest obstacles to effective testing and analysis -- and discuss strategies that you can use to overcome them.

2009-07-1500 min

MarketingExperiments.com Web Clinic Podcasts Live optimization: Improve your SEO clicks and conversionsPresenters: - The MarketingExperiments Team Special Guest: - Paul Taylor, President, Webmarketing123 ----------------------------------------------------- Is attracting qualified prospects with SEO one of your top conversion hurdles? As the battle for search rankings keeps heating up, your site can't afford to fall behind or rely solely on pricey PPC clicks. You need to compete for quality organic clickthroughs and capitalize on that traffic when it gets to your site. That's the focus of our next live optimization web clinic. We're teaming up with SEM pro Paul Taylor of...

2009-06-2400 min

MarketingExperiments.com Web Clinic Podcasts Twitter Experiments: Getting beyond the "now what?"Presenters: - The MarketingExperiments Team Special Guests: - Jason Breed, Sr. Director of Business Development, Neighborhood America - Marc Meyer, CEO, Digital Response Marketing Group ---------------------------------------------------- Twitter is fast approaching a crossroads: Is it built to last -- or will it fail to bring in real business results? What can organizations expect beyond the networking basics? Join us for our first "crowdsourcing" web clinic and we'll explore the answers together. For this special topic, we've enlisted Jason Breed of Neighborhood America. He'll present case studies...

2009-06-1000 min

MarketingExperiments.com Web Clinic Podcasts B2B Success Stories: Four tests with gains of 21% to 254%Presenters: - The MarketingExperiments Team Our last clinic recognized the optimization results of B2C marketers in our audience. What about the efforts of B2B marketers and their tests? This time, we'll explore how four B2B sites applied the Conversion Sequence to optimize their landing pages, PPC and email marketing campaigns -- and saw increases ranging from 21% to 254%. With a range of specific examples and tactics, you'll...

2009-05-1900 min

MarketingExperiments.com Web Clinic Podcasts B2C Success Stories: Conversion strategies that produced 30-300% gainsPresenters: - The MarketingExperiments Team While many of our case studies come from our research partners, this special clinic will highlight the successful tests of our audience. Join us as we explore how applying the Conversion Sequence led to major ROI gains for workshop and clinic participants. We'll review the tests and optimization strategies they used to achieve gains of 30-300% -- and help you pinpoint ideas you can use to improve your own pages.

2009-04-2300 min

MarketingExperiments.com Web Clinic Podcasts What's working now in optimization -- new tests and a 364% gainPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research To stay ahead of the curve with optimization, marketers need to know what's working now -- and glean strategies that they can quickly apply to their own pages and websites. After all, many techniques that work today in landing page optimization are likely to be less effective in several months. Join the MarketingExperiments team as we explore optimization strategies that are currently working and review our recent research and testing...

2009-04-0900 min

MarketingExperiments.com Web Clinic Podcasts Surprise Winners: How "wild card" tests achieved gains of up to 86%Presenters: - The MarketingExperiments Team Optimization best practices don't come with an iron-clad guarantee. Sometimes, even the most carefully crafted campaigns get trumped by what we call "wild card" test treatments -- with surprising results. Is there a way to predict and replicate the success of these outliers? Join us for our next free web clinic, where we'll explore: - Experiments where best practices have backfired - Lessons learned from a range of unexpected winners - How to incorporate these findings into your own tests ...

2009-03-1200 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: B2B Landing Pages (Live Optimization)Special Guest: - Brian Carroll, CEO, InTouch Presenters: - The MarketingExperiments Team * * * * * * * * * * * * * * * * * * * * * B2B marketers: Now it's your turn ... Our special guest, lead-gen and B2B expert Brian Carroll, will join the MarketingExperiments team for a clinic dedicated to live optimization of B2B landing pages. For this clinic, the selected pages will also become contestants in an interactive competition -- where our live audience votes will choose the grand prize winner. Runners-up and audience participants will also be eligible for prizes. ...

2009-02-2600 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: B2C Landing Pages (Live Optimization)Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research B2C marketers: We're pleased to announce a special web clinic based on your recent feedback. For this clinic, the MarketingExperiments team will devote the full session to live optimization of B2C landing pages. Plus, the selected pages will be part of an interactive contest where our live audience gets to decide the grand prize winner. Runners-up and other clinic participants will also be eligible for special prizes.

2009-02-1200 min

MarketingExperiments.com Web Clinic Podcasts Email Optimization: How to improve ROI from capture to conversionPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Despite all the buzz about social media, email is still the top channel for most marketers. The challenge? Growing your lists and conversions year after year. Since email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand. Our next clinic will show how you can maximize the impact of your email capture pages and...

2009-01-2200 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Offer Pages: Steps that increased conversion 148%Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research How would you like to start the new year with a 148% increase in conversion rate? For our first Web clinic of 2009, our team will break down a recent testing series that did just that. We'll focus on ways to reduce friction and anxiety, with specific steps you can apply to your own offer and payment pages. These ideas and principles can help you dramatically improve your site's success rate.

2009-01-0800 min

MarketingExperiments.com Web Clinic Podcasts 2009 Marketing Blueprint: Are you ready to break the rules?Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research No matter what happens with the economy in 2009, you've still got ROI goals to hit and high expectations to meet. Conventional wisdom suggests that you play it safe, stick with what's worked, and ride out the slump. But is that really your best bet? There's a time to follow the rules. And there's a time to break them and take calculated risks in pursuit of greater gains. Join us as...

2008-12-1800 min

MarketingExperiments.com Web Clinic Podcasts Lessons Learned: Our analysts reveal the top takeaways from our 2008 researchPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research To discover what really works in optimization, our team is constantly running tests and conducting experiments. Now it's time for our annual analysts' roundup, when we step back, review the results of the past year, and present the most significant lessons gleaned from our wide-ranging research. During this free interactive Web Clinic, we will: - Review this year's most significant research findings - Discuss action steps, strategies and...

2008-12-0400 min

MarketingExperiments.com Web Clinic Podcasts Powerful Value Propositions, Part II: Live OptimizationPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research You got the principles from our recent clinic on value propositions. Now it's time for hands-on practice and specific guidance. In this special live optimization clinic, our team will show you how to improve your value proposition and your site's results. During this free, interactive Web Clinic, we will: - Review examples and the keys to a strong value proposition - Break down optimization steps you...

2008-11-1400 min

MarketingExperiments.com Web Clinic Podcasts Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturnPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research As if the holiday season wasn't tough enough. Now the economy is roiling -- but you still need to hit your numbers. Here's help: We are conducting a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can implement quickly. Join the MarketingExperiments team as we introduce our "Ecommerce Holiday Playbook"-- a series of action steps to help you...

2008-11-1400 min

MarketingExperiments.com Web Clinic Podcasts Powerful Value Propositions: How to optimize this critical marketing element -- and lift resultsPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Think you've got a powerful value proposition? Let's put it to the test. Our recent Landing Page Optimization Workshop reaffirmed that marketers still need a lot of help with this -- so here it is. During this free, interactive Web Clinic, we will: - Explore why value propositions are so vital to your results - Review real examples of what does and doesn't work ...

2008-10-0800 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: A Proven "Playbook" For Growing More LeadsPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Brian Carroll, CEO, InTouch It hasn't been an easy year for B2B marketers. If you're looking to end the year on a high note and prepare for an uncertain '09, this is a clinic you will not want to miss. Brian Carroll, renowned B2B expert and author of the widely acclaimed book, Lead Generation for the Complex Sale, will be presenting this special session with Dr. Flint McGlaughlin. During this free, interactive Web Clinic, we will: - Discuss...

2008-09-2400 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: Optimizing Headlines & Subject Lines (LIVE)Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research - Hunter Boyle, Managing Editor, MarketingExperiments You asked for more on headlines... and here it is. Thanks to the record-breaking response to our last clinic, we are hosting a special live optimization follow-up session. During this free, interactive Web Clinic, we will: - Examine new headline and subject line test results - Review and optimize audience-submitted headlines - Address your specific copy questions in a...

2008-09-1200 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Your Headlines: How changing a few words can help (or hurt) resultsPresenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Hunter Boyle, Managing Editor, MarketingExperiments What's one of the easiest tests you can run to boost conversion? Headlines, right? No coding needed. No redesigns. Just powerful, enticing copy that fits the offer, the channel, the customers' needs and expectations - all in 10 words or less. Perhaps "easy" isn't the right word. There's much more to headlines than slapping a catchy subject line on an email blast, or cramming keywords into PPC ads. Knowing how to run valid headline tests is just as...

2008-08-2800 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: Optimizing PPC Ads, Part II (LIVE)Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Due to the overwhelming response to our last live clinic, we will be conducting a follow-up live optimization clinic on PPC campaigns to cover additional areas, paid-search ads and landing pages. What's new in this clinic? Our team of experts will: - Explore the two types of relevance vital to paid-search success - Optimize a new slate of search ads and landing pages - Address your specific PPC questions...

2008-08-1800 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: Optimizing PPC Ads (LIVE)Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Don't miss your chance to have your pay-per-click ads optimized in real-time by our team of experts. This free, live optimization session will provide you with specific feedback, tactics and strategies you can apply immediately to improve your PPC ads and landing pages.

2008-07-3000 min

MarketingExperiments.com Web Clinic Podcasts Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversionsPresenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if they're just cluttering up pages, or worse - hurting results. During this free, one-hour Web Clinic, we will: - Examine recent tests that increased (and reduced) conversions - Discuss proven ways to use testimonials more effectively - Review and optimize attendees' landing pages (time permitting)

2008-07-0900 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Subscription Paths: How to improve results by 59% or more.Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Even in a strong economy, selling online subscriptions can be difficult. And in today's environment, you need every advantage you can get. Optimizing your subscription-path pages is the best way to increase revenue without increasing your marketing budget. Join us to find out how one Clinic attendee achieved a 200% lift in conversions from our 10-minute live optimization session. During this free, one-hour Web Clinic, we will also: - Examine recent tests that improved...

2008-06-2600 min

MarketingExperiments.com Web Clinic Podcasts Filling the Pipeline: Lead generation strategies that got an 86% increase.Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Your landing pages get plenty of traffic, but you're sure they could be pulling more leads. Sound familiar? Whether you're focused on increasing quantity, quality, or both, you'll come away with proven ways to get there. During this free, one-hour Web Clinic, we will: - Review tests that have helped (and hurt) sign-up rates - Explore the impact of incentives and Friction - Examine page changes that got an 86% increase We will also review and optimize attendees' lead-gen...

2008-06-1200 min

MarketingExperiments.com Web Clinic Podcasts Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Online testing can lead to major ROI gains – if the right tests are set up, executed and analyzed effectively. Even modest testing, done consistently, will give you a significant edge over competitors. But you need to know: - Which tests will provide the biggest potential impact? - How should you structure tests for consistency and accuracy? - How can you keep improving results and success rates?

2008-05-2200 min

MarketingExperiments.com Web Clinic Podcasts Special Clinic: Optimizing eCommerce Websites (LIVE)Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Here's your chance to experience our optimization experts in action, breaking down what is - and isn't - working on eCommerce sites.

2008-05-0800 min

MarketingExperiments.com Web Clinic Podcasts Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%Today, ROI is everything - especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect is either misleading or inaccurate.

2008-04-1700 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Your Landing Pages Part 2The MarketingExperiments team conducts live optimization on Landing Pages sent in by our subscribers.

2008-02-2100 min

MarketingExperiments.com Web Clinic Podcasts Optimizing Your Landing Pages Part 1The MarketingExperiments team conducts live optimization on Landing Pages sent in by our subscribers.

2008-02-2100 min

MarketingExperiments.com Web Clinic Podcasts 2008 Internet Marketing Strategy: Are You Prepared?Get ready for the greatest Internet marketing year yet. Join us on January 9th to hear what MarketingExperiments scientists thought were the big ideas of 2007 and their observations, predictions, and recommendations for growing demand for your products in the coming year. What can we learn from the biggest winners of 2007 as we finalize plans and budgets for 2008?

2008-01-1000 min

MarketingExperiments.com Web Clinic Podcasts Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization?Previous MarketingExperiments surveys showed intuition was unreliable when it came to predicting the best page performance, the best headline, the best copy in the test cases we studied: Our survey-takers were wrong at least 50% of the time. But the very nature of optimization includes an element of intuition. How can it be honed to its maximum reliability? Should we ever trust it? You’re invited to use your intuition at our next Web clinic to assess examples of Web page optimization. Test yourself against the test results. You ma...

2007-12-0600 min