Shows
How I Made it in MarketingCareer Adaptability: Marketing can lead to many other things (episode #103)Where do you see yourself in five years?I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode’s guest really resonated with me – ‘be open to where your path takes you.’To hear the story behind that lesson, along with...2024-07-0251 minHow I Made it in MarketingStrategic Delegation: Time is your most precious asset (episode #96)Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.’ Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketin...2024-04-251h 01How I Made it in MarketingLeading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story.So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subject matter experts to get the knowledge out of their head, and clearly communicate it to the ideal customer.Or as our latest guest puts it – “You don’t have to...2023-12-041h 04How I Made it in MarketingExperiential Marketing: If you build it, they will come (episode #76)You’re reading this podcast description right now. But are you really paying attention? I mean, really tuned in?Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns?Actually being in the moment – and wringing the most we can get out of it – is so difficult during these modern times. Which is why I love a lesson in the podcast guest application for this episode’s guest, “Stop running to stand still.”Sometimes we’ve got to get step...2023-11-061h 03How I Made it in MarketingFemale Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)Get the power of 10,000 marketing experiments working for you. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).It is hard to make this episode of How I Made It In Marketing and share it with you.Because you are professional marketers and entrepreneurs, many of you know marketing, business, and content creation better than I ever will. So I could work on this forever just to make it better, bulletproof to criticism, dare I say… perfect.Of course, then we wouldn’t be able to p...2023-09-181h 03