Shows
The Backstory on Marketing and AIAI & Agile Marketing: How AI is Reshaping Marketing StrategiesHow can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She...2025-03-1532 min
Marketing AI RadioThe EU AI Act and Marketing: What You Need to KnowThe EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies. 00:00 Introduction to the EU AI Act 01:36 Risk Categories Explained 01:52 Unacceptable Risk Practices 03:50 High Risk...2025-02-2421 min
Content Marketing, Engineered Podcast | TREW MarketingTaking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTsIf you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learning from Melissa Reeve, the cofounder of MarketingFrontier.AI. We discuss the integration of AI in marketing, focusing on how to effectively use AI for writing and maintaining a brand's tone of voice. We explore the challenges marketers face when adopting AI, the importance of defining brand voice, and the creation of custom GPTs to e...2025-02-1328 minMarketing AI RadioFive AI Skills Every Marketer Needs to Future Proof Their CareerIn this episode of Marketing AI Radio, the hosts discuss the essential skills marketers need to thrive in the age of AI. They explore an article outlining five key skills: process optimization, coding basics, data fluency, experimentation, and AI-powered decision making. The hosts share insights, examples, and practical advice on how marketers can upskill and stay relevant in an increasingly AI-driven world. 00:00 Introduction 01:09 Skill 1: Process Optimization 02:48 Skill 2: Coding Basics 05:25 Skill 3: Data Fluency 08:26 Skill 4: Experimentation 11:26 Skill 5: AI-Powered Decision Making 13:51 Conclusion2025-02-0514 minMarketing AI RadioExploring Analytic AI with Guy Powell: Enhancing Marketing EffectivenessExploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness. 00:00 Introduction to Guy Powell 10:04 Convergence in Advertising Channels 13:42 Mainstream vs. Leading Edge AI Adoption2025-01-1839 minMarketing AI RadioUsing AI to Repurpose Content with Lorraine BallIn this episode of Marketing AI Radio, host Melissa Reeve interviews Lorraine Ball, a seasoned small business marketing expert and host of the 'More than a Few Words' podcast. They discuss how AI can be leveraged to repurpose content, make marketing efforts more efficient, and enhance SEO strategies. Lorraine shares her experiences with AI tools like Opus Pro and ChatGPT, providing practical advice for marketers looking to save time and improve their marketing strategies. 00:00 Introduction to Lorraine Ball 00:46 Beginning of Lorraine Ball's Podcast Journey 02:07 Integrating AI in Content Creation 02:22 Leveraging AI for Podcasting 06:13 Gaining Time and Engagement Through AI 0...2025-01-1726 minMarketing AI RadioThe AI Productivity Myth: What's Slowing You DownIn this episode of Marketing AI Radio, the hosts discuss the widely believed AI productivity myth. They delve into how AI's rapid task completion does not necessarily translate to overall increased efficiency due to processes like 'wait states.' The discussion explores how AI can be best utilized not as just a speed tool but as a process optimizer, offering practical steps to integrate AI into workflows effectively. The importance of prioritization frameworks, such as RIScoring and value-effort matrices, is also examined to leverage AI effectively in marketing. 00:00 Introduction and the AI Hype 00:23 The AI...2025-01-1718 minMarketing AI RadioConquering the Marketing AI Time ParadoxIn this episode of Marketing AI Radio, hosts Bailey and Kai discuss the paradoxical challenge marketers face in integrating AI tools into their workflows. They explore strategies to optimize current processes, prioritize tasks effectively, and introduce AI tools to enhance productivity without adding to the workload. The episode includes insights from marketing leader Melissa Reeve on visualizing workflows, the RICE prioritization framework, and the potential of AI in automating reporting, social media scheduling, and email marketing. The hosts also address the importance of team alignment and training in successfully implementing AI. 00:00 Introduction to Marketing AI T...2024-12-1911 minMarketing AI RadioYour Complete Guide to Marketing AI AnalyticsIn this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts. 00:00 Introduction 00:22 Understanding AI's Role in Marketing 02:12 AI Tools for Marketing ROI 04:11...2024-11-2114 min
Marketing AI RadioAI Content Marketing and Machine LearningAI Content Marketing: Use Machine Learning for Better Results Join hosts Bailey and Kai as they delve into how AI revolutionizes content marketing. From leveraging machine learning to optimizing content, automating tasks, and personalizing experiences, this episode covers practical applications of AI in marketing. Discover real-world examples, challenges, and the future of AI-driven content strategies. 00:00 Marketing AI Radio Introduction 00:18 Deep Dive into AI Content Marketing 00:58 What is Machine Learning? 01:34 Machine Learning Requires Partnering with IT 01:51 Use Case 1: Automating Routine Tasks 02:44 Use Case 2: Content...2024-11-0724 min
Marketing AI RadioAI and Agile: Why AI is Agile’s Best Use Case In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations. The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and Agile successfully. 00:00 Introduction 01:42 Four Question Audit - Outcomes over Outputs 02:47 Finding the Right Tool for the Job 03:14 Importance of Coll...2024-10-3116 min
Marketing AI RadioMoving Beyond Random Acts of AIMoving Beyond Random Acts of AI In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively. With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI. 00:00 Introduction 2024-10-3129 min
Marketing AI RadioMachine Learning in Marketing: A Beginner's GuideUnlocking the Future: Machine Learning Transformations in Marketing In this episode, digital personas Bailey and Kai explore the revolution of machine learning in modern marketing strategies. Covering fundamental algorithms like supervised, unsupervised, and reinforcement learning, they highlight practical applications from companies such as Sephora and Adobe, showcasing improved customer engagement and revenue. Topics include hyper-personalization, predictive customer service, and the importance of collaboration between marketing and data teams. The episode concludes with actionable steps on data preparation, team building, ethical considerations, and a three-month implementation roadmap. It offers a comprehensive guide for marketers aiming to integrate machine learning into their strat...2024-10-2322 min
Marketing AI RadioAI Marketing Content: 5 Tools to Boost EfficiencyIn this Deep Dive episode of Marketing AI Radio, digital personas Bailey and Kai explore how AI tools can transform content marketing. They discuss five essential tools: Jasper for brainstorming, Grammarly for polishing, MarketMuse for strategy, BuzzSumo for trend analysis, and Canva for visual content creation. Each tool offers unique features to boost marketing efficiency, though some come with learning curves or require a paid subscription for full capabilities. The hosts also address how these tools augment rather than replace human creativity, suggesting a future where AI and humans collaborate to achieve greater marketing success. 00:00 Introduction 2024-10-2310 min
Marketing AI RadioHow to Build an AI Marketing StrategyIn this episode of Marketing AI Radio, hosted by Bailey and Kai from MarketingFrontier.ai, we explore how to leverage AI in your marketing strategy. Using Jim Ewel's blog post as a guide, we discuss setting concrete business goals, organizing data, preparing your team, and optimizing tech infrastructure before diving into AI applications like predictive analytics and automation. Emphasis is placed on agile methodologies, ethical considerations, and the importance of collaboration and continuous learning. 00:00 Introduction to AI in Marketing 00:56 Aligning AI with Business Goals 02:53 AI Applications in Marketing 04:57 Building a Roadmap for AI 06:03 The Importance of Collaboration 10:41 Case Studies of AI Succ...2024-10-1712 min
Marketing AI RadioWhat Is Marketing AI? An Overview for LeadersIn this episode of Marketing AI Radio, hosts Bailey and Kai delve into the intricacies of AI in marketing. They discuss the difference between hype and reality, and explore the key concepts of AI like machine learning, natural language processing, big data, and predictive analytics. They provide practical examples and actionable advice for marketers looking to leverage AI. 00:00 Introduction 00:13 Demystifying Marketing AI 00:33 Deep Dive into 'What is Marketing AI? An Introduction for Leaders' 00:52 AI as a Sophisticated Assistant 01:45 Key AI Terms for Marketers 01:58 Machine Learning 02:21...2024-10-1610 minMarketing AI RadioAnticipating and Addressing Leadership Concerns About Marketing AIThe episode provides in-depth strategies for pitching AI-powered marketing solutions to skeptical executives by addressing common concerns such as ROI, risk, data privacy, job security, and technological infrastructure. 00:00 Introduction to Marketing AI Radio 00:14 Pitching AI to Executives 00:40 Understanding Executive Concerns 00:57 Return on Investment 01:56 Addressing Risks 01:32 Data Privacy 04:58 Job Security Concerns 05:40 Technology Infrastructure 06:20 Conclusion Find the full article, including pro tips and suggestions for executive leave-behinds at: https://marketingfrontier.ai/preparing-persuasive-responses-to-executive-concerns-about-marketing-ai/ This podcast is provided by https://marketingfrontier...2024-09-2407 minMarketing AI RadioA Marketing Leader’s Guide to Driving AI Integration Across the OrganizationIn this episode of Marketing AI Radio, we explore a comprehensive guide for marketing leaders to successfully drive AI integration across their organizations. The discussion delves into practical steps to transition from initial AI curiosity to achieving impactful AI-driven results, sharing techniques for effective storytelling, obtaining leadership buy-in, addressing fears of AI, and creating a culture of collaboration. The episode also includes real-world success stories and a phased approach for seamless AI integration. 00:00 Introduction to AI in Marketing 00:28 Crafting Your AI Story 00:38 Addressing Pain Points 01:43 Gaining Leadership Support 2024-09-2309 minMarketing AI RadioDefining Your AI-Driven Marketing Strategy: Align Innovation with Business GoalsIn this episode of Marketing AI Radio, we dive into the practical applications of AI in marketing and how to align AI innovations with your business goals. We discuss setting tangible objectives, the role of OKRs, and various AI tools that can help with content creation, personalization, data analysis, and marketing automation. Learn how to become a masterful conductor of your AI marketing symphony! Introduction The Importance of Strategy in AI Marketing Setting Tangible Goals with OKRs AI in Content Creation Personalized Customer Experiences AI in Data Analysis Marketing Automation with AI AI as an Augmentation Tool2024-09-1910 minMarketing AI RadioFrom Vision to Reality: Planning Your AI Journey in MarketingYour AI Marketing Journey In this episode of Marketing AI Radio, we explore Melissa Reeve's insightful article 'From Vision to Reality: Planning Your AI Journey in Marketing.' Our hosts delve into practical frameworks and strategies to help marketing leaders embrace AI, from experimentation and piloting to scaling and transforming their businesses. Learn how to strategically implement AI tools, prioritize effectively, and prepare your team for an AI-driven future. 00:00 Introduction 00:13 Article Discussion: From Vision to Reality 00:39 Reeve's Framework 01:16 Phase 1: Experimentation and Piloting 02:42 Importance of Data and Strategy2024-09-1909 minMarketing AI RadioDeveloping an AI Ready Marketing TeamIn this episode of Marketing AI Radio, hosts Bailey and Kai discuss strategies for preparing marketing teams to embrace AI technology. They explore insights from Melissa Reeve's recent article on building an AI-ready team, focusing on the importance of company culture, the concept of an AI council, and the value of fostering a culture of experimentation and ethical considerations. 00:00 Introduction 00:13 Diving into AI Integration 00:29 The Human Side of AI 00:52 Building the Right Company Culture 01:06 Cultivating Fertile Ground for AI 01:18 Forming an AI Council 01:59 Council Activities 02:59 Fail Fast, Learn Faster 03:44 Sandbox Projects 04:24 Ethical Considerations 05:03 Final Thoughts Find the full article, including pro...2024-09-1806 minMarketing AI RadioMarketing Agility: From Theory to Practice with Tabitha Stewart In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the 'crawl, walk, run' approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams. 00:00 Introduction to...2024-08-0225 min
Marketing AI RadioEmily Sheridan on Agile Marketing Transformation at Noodles & CompanyIn this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel from Agile Marketing Alliance speak with Emily Sheridan, the Senior Marketing Operations and Creative Manager at Noodles & Company. Emily discusses her journey into Agile marketing, the importance of focusing on value and mindset, and the impact it has had on her team's productivity. She highlights the successful implementation of pilot projects, the significance of retrospectives, overcoming roadblocks, and the integration of Agile methodologies with external agencies. Metrics showcasing their improvement in time to market and collaboration are also shared, providing valuable insights for teams considering...2024-06-1718 min
Marketing AI RadioAgile Marketing: A Coaches Perspective with Teresa BonickAgile Marketing: A Coaches Perspective with Teresa BonickIn this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions. The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing. Teresa sprinkles in real-world stories to bring her points to life. 00:00 Introduction 02:43 Agile Across Different Functions 05:52 Training for a...2024-05-2126 min
Marketing AI RadioAchieving Sustainable Marketing Pace with Agile PracticesIn this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with Fred Pernet, an agile coach, currently with Aviva. The conversation covers Fred's journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a VUCA (volatile, uncertain, complex, and ambiguous) environment, and how Agile methodologies can address these issues. The podcast delves into the principles of value, flow, and quality to improve marketing processes, emphasizing the shift from push to pull systems for better capacity management and reduced context switching. ...2024-04-0426 minMarketing AI RadioAgile Marketing + the CMO with Kurt Uhlir In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing. Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies for aligning marketing strategies with business outcomes, and the importance of speaking the language of business to the C-Suite. Furthermore, they delve into how agile marketing principles and servant leadership can empower teams and foster an environment conducive to experimentation and innovative thinking, ultimately driving b...2024-03-2025 minMarketing AI RadioBuilding Agile Marketing Dojos with Tom DiedrichIn the episode of the Modern Marketing Podcast, hosts Jim Ewel and Melissa Reeve welcome Tom Diedrich, who was a Lead Enterprise Agile Coach at Target Retail Stores. Dietrich shares his experience putting marketing teams through Agile marketing dojos to help them gain speed and efficiency and eliminate low-value work. Tom shares how to build continuous dialogues amongst product, marketing and engineering teams and encoure trust in the team. Furthermore, he shares the difficulties of implementing Agile practices in a remote and hybrid world and outlines the benefits of the OKR-method for tracking progress and results. 2024-02-2715 min
Marketing AI RadioAgile Marketing in Traditional Industries: A Conversation with Sylvia Rausch of Saba In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how the company navigated their triple transformation, which encompassed personal, inter-departmental and process changes, shifting from an infrastructure mentality to a customer-centric one. The hosts probe deeper into the challenges of digital transformation, involving both online and offline components. They also glance at the company's increased customer centricity focus and how agile practices helped wi...2024-02-0220 min
Marketing AI RadioEmbracing Agile Leadership and Culture in Marketing In this episode of the marketing agility podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of 'The Agile Leader', discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile marketing, explaining how organizations need to reinvent themselves amid uncertainties created by digital transformation, climate change, and geopolitical instability. Simon emphasizes the key role of leadership, successful transformation, and the essential need to change organizational culture. He draws on personal anecdotes and experiences from sectors including marketing and pharmaceuticals, and provides insights i...2023-12-0422 min
Marketing AI RadioUsing SAFe + Marketing with Erica Korman of HiDAgile Marketing Journey with Erica Korman of HiD In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have transformed their operations. She explains how the Agile approach has increased the team's ability to focus and has led them to redefine their key performance metrics, transitioning from lead generation to pipeline progress. She also discusses internal alignment strategies, the importance...2023-11-1417 min
Marketing AI RadioEmbracing Agile Marketing Approaches: A Conversation with Steve DavisIn this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we’ve heard of; Ancestry.com in 2005! This conversation sheds light on the importance of agility in today’s dynamic marketing landscape. Highlights: Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005 Discover how Agile made the leap from technology teams into...2023-11-1031 min
Marketing AI RadioAgile Marketing at Great DaneThe Journey of Implementing Agile in Marketing: A Conversation with Great Dane's Leadership In this episode of the ModRn Marketing Podcast, hosts Melissa Reeve and Jim Ewel converse with Brandie Fuller, VP of Commercial Excellence, Taylor Giem, RTE for the Marketing Group, and Noah Thomas, Director of Marketing at Great Dane. The guests present their journey of transitioning their day-to-day marketing activities to an Agile and SAFe methodology in order to better manage special projects. They explain how processes were adapted to fit the culture of the company, changing roles of leaders in Agile, and the way p...2023-11-0324 min