Shows
The MarketingKind podcastCass Sunstein on ManipulationJoin Cass Sunstein, Nudge theory pioneer, to explore his latest thinking on behavioural economics and his latest book, Manipulation: What It Is, Why It's Bad and What to Do About It.Cass tells us what makes great ideas gain traction, about his friendship with Barack Obama and what it's like navigating life from the perspective of a nudge expert.The discussion covers influence vs manipulation in marketing, AI choice engines, the 'joy of missing out' ('the Barbie problem') and our right not to be manipulated. Cass also mentions his involvement in developing a new app that will hopefully be...
2025-12-051h 14
Can Marketing Save the Planet?Episode 112: The Purpose Reckoning - Why B2B Marketers Must be Brave and Smart - with Dave Vann, CEO, said & done
In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down with Dave Vann, MD of agency, said & done, to unpack their latest revealing research, ‘The Purpose Reckoning,’ which surveyed over 300 businesses.
Our conversation delves into the current situation we are seeing across the business landscape where leaders feel caught between political and economic pressures to stay quiet, and their personal desire to be more outspoken and...
2025-11-2043 min
The MarketingKind podcastAlexis Eyre on embedding sustainability at the heart of your marketingIn this episode we explore with Alexis Eyre, co-founder of the Sustainable Marketing Compas and co-author of Sustainable Marketing, whether embedding sustainability at the heart of our strategy be the key to unlocking greater creativity and effectiveness in our marketing.Alexis shares what drove her to make a change in her career to focus on sustainability and how she is working now to change the industry.We hear of her frustrations about the lack of creativity and the ineffectiveness and inefficiency that is often taken for granted in marketing. She invites us to...
2025-11-1736 min
The MarketingKind podcastTy Heath, Thomas Kolster & Dave Vann on B2B marketing & purposeIn this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement~ Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofitsEnjoy this incredibly practical, engaging and important discussion filled with great examples, research and inspiration for ho...
2025-10-221h 01
The MarketingKind podcastCharlie Martin on building trust through radical transparencyIn this episode we interview Charlie Martin, CEO and founder of The Anti-Greenwash Charter, to explore how we can build trust through radical transparency.He says, ‘we're facing a collective crisis of trust in everything that we engage with...doing something to try and rebuild trust in what we are reading and engaging with is really important because that leads to speed of decision-making, which is what is needed to address some of the fundamental issues at play.'We cover how greenwashing began with marketing, communications and sales professionals freewheeling when it came to making claims that they didn't fu...
2025-10-0633 min
The MarketingKind podcastPaolo Taticchi and Melina Corvaglia-Charrey on leading sustainable changeWhile over 90% of business leaders recognize the importance of sustainability, only 60% have a strategy in place. And many of these strategies are inefficient, ineffective, or simply don't go far enough to address the global challenges we are facing.In this episode Caroline Taylor, OBE, former CMO of IBM Global Markets and Chair of Oasis Community Learning, hosts and interviews Paolo Taticchi and Melina Corvaglia-Charrey, co-authors of How to Be Sustainable: Business Strategies for Leading Change.We start by defining sustainability and talking about the need for long-term shared value. We...
2025-09-111h 15
The MarketingKind podcastDr Victoria Harvey on banning fossil fuel adsThe UK advertising industry is the third largest in the world and is known for its creativity. And although many industry leaders are very concerned that their work is fueling the climate crisis, the biggest agencies continue to take on the fossil fuel companies and other major polluters as clients. The UK trade bodies deny that advertising leads to increased consumption and say that only 12% of advertising is effective (so nothing to see here).Dr Victoria Harvey worked for a decade to try to change the industry from within, but when it showed that...
2025-07-2740 min
The MarketingKind podcastDr Mark Fabian on increasing your wellbeingIn this episode Dr Mark Fabian, associate professor of Public Policy at Warwick University, associate fellow at the Bennett Institute at Cambridge University, wellbeing expert and author of Beyond Happy: How to Rethink Happiness and Find Fulfilment, guides us towards how we can increase our wellbeing and the wellbeing of those around us.Together we explore Mark's latest book Beyond Happy, which challenges superficial ideas of happiness and offers a deeply thoughtful framework for living well, both individually and collectively.We also discuss his research on the Wellbeing State...
2025-07-161h 11
The MarketingKind podcastTim Jackson on The Care Economy'It's more money for someone somewhere, but it's not more prosperity.'In this episode we interview Tim Jackson, author of Prosperity without Growth and Director of the Centre for the Understanding of Sustainable Prosperity (CUSP) to explore the ideas in his latest book The Care Economy.We discuss how the current growth-based economy is often a false economy and how we can instead work towards a Care Economy where "health" is the outcome and "care" is our guiding principle.Tim powerfully dissects how the...
2025-06-231h 15
The MarketingKind podcastNicole Mezzasalma on AI and Social MediaWe are all using AI every time we use social media (whether we want to or not), so in this episode Nicole Mezzasalma, Senior Consultant on Innovation at Battenhall, helps us explore the risks and opportunities involved.Nicole highlights the risks of using AI on social media:1) Consumer backlash - most people don't want to see AI generated photos and videos on social media and they will not be shy in letting you know2) Copyright liability - you are potentially opening up your brand to copyright lawsuits3) Bias - AI tools often confirm and...
2025-06-121h 03
The MarketingKind podcastAnna Turns on how journalism can tackle climate changeIn this episode we gain insight into the role journalism can play in tackling climate change with the brilliant Anna Turns, journalist and broadcaster, Senior Environmental Editor for The Conversation and author of Go Toxic Free.We discuss the importance of solutions journalism, how to combat RFK jr.-style misinformation, advice for more effective climate storytelling, Anna's experience campaigning to reduce plastic pollution with her daughter and why she wrote Go Toxic Free: Easy and Sustainable Ways to Reduce Your Chemical Pollution.We also cover Anna's important work as...
2025-05-2956 min
The MarketingKind podcastRaj Sisodia on Conscious Capitalism in the age of TrumpIn this episode Raj Sisodia explores the role of Conscious Capitalism and conscious marketing in the age of Trump. The discussion starts with the chaos and cruelty of the Trump presidency and quickly moved on to how Conscious Capitalism and conscious marketing can provide an antidote.Raj cites Sam Harris saying that bad ideas can be more dangerous than bad people and when they catch on can cause havoc. We cover how economic and business theories become self fulfilling as business students change their...
2025-05-061h 23
The MarketingKind podcastRupert Read on activating the Climate MajorityIn this episode we interview Rupert Read on how we can engage the climate majority in taking on the needed work of transformative and strategic adaptation to climate change.We explore Rupert's journey from Green Party councillor to helping to launch Extinction Rebellion to founding the Climate Majority Project. We discuss Rupert's latest book Transformative Adaptation: Another World is Still Just Possible and how the concept of Thrutopia can help us to imagine the possible futures we want to create.Rupert says that 'We literally cannot go on the...
2025-04-071h 01
The MarketingKind podcastChris Baker on creating Change Brands"Move the money, change the world."This is the philosophy behind Chris Baker's brilliant book Obsolete: How Change Brands are Changing the World.In this episode Chris inspires us with his journey from co-founding Change Please and then Serious Tissues, to writing the book and now helping to bring together a consortium of Change Brands for collaboration and scale.Since January 115 brands have signed up to work together as an informal holding company or 'Rebel Alliance' as Chris describes it in the book. He sa...
2025-03-2354 min
The MarketingKind podcastWim Vermeulen on the future of marketingIn this episode Wim Vermeulen, keynote speaker, strategist, partner at BUBKA and author of Speak Up Now!, explores the future of marketing.Wim covers the important leadership role that business has in helping us all to adapt to and mitigate the climate emergency. When politicians are incapable of thinking beyond 4 to 5-year election cycles, family run businesses are thinking in terms of 5 generations.Wim shares that we've gone beyond the phases of moral duty and regulation, when it comes to climate we're now in the risk management phase.
2025-03-111h 14
The MarketingKind podcastLotte Jones from The News Movement on the future of mediaIn this episode Lotte Jones, Chief Commercial Officer of The News Movement, helps up to explore the future of media and how new media is pushing traditional news media to innovate.She introduces us toThe News Movement, which is a modern media company, born on social providing factual content aimed at engaging Gen Z.We discuss the challenges The News Movement faced in building their commercial offerings for brands while growing organically (they now reach 100M views per month), of balancing the rigour of traditional journalism with the creativity...
2025-02-121h 12
The MarketingKind podcastDr Chris Arnold on the importance of the 'S' in ESGIn this episode Dr Chris Arnold encourages us to 'Think outside the tick-box' and 'Supercharge the "S" in ESG'.
Chris says, "We often talk about a climate crisis, but I want to talk about the social crisis. If you look at the social crisis we have, slavery is massive. We're talking about well over 50 million people in this world in modern day slavery. It's one of the biggest criminal factors. We also have crises in housing, poverty, hunger and unemployment."
1. Chris advises businesses to start by defining their social...
2025-02-0222 min
The MarketingKind podcastWill Hutton on how we can remake BritainIn this episode we hear from Will Hutton, one of the UK's most influential economics commentators, former editor-in-chief of The Observer, author of six major books on political economy including The State We're In and co-chair of The Purposeful Company.
Will shares his honest assessment of Labour's first 6 months in office and together we explore the ideas and solutions from his latest book This Time No Mistakes.
We discuss the importance the 'we society', of living our values and national pride (where it can be genuine), being honest about...
2025-01-151h 09
The MarketingKind podcastJonathan Gabay on creating brand trust in an AI worldIn this episode Jonathan Gabay shares with us what he has learned about how to create brand trust in an AI world from decades of work in marketing and advertising, creating training course for the CIM and universities and writing 15 books including his latest Practical Digital Marketing and AI Psychology.
The number one question he gets asked when delivering AI training courses around the world, is: "Will AI take my job?".
There is naturally an inherent distrust in AI and when you add that to the high level of d...
2024-12-1847 min
The MarketingKind podcastDennis Yi Tenen on storytelling in the age of AIIn this episode Dennis Yi Tenen explores what the history of machine learning can tell us about the future of how AI technologies will impact storytelling and culture.
Together we discuss Dennis's book Literary Theory for Robots: How Computers Learned to Write, why he wrote it and what he has learned in the process.
He shares how the challenges that arise with AI are social problems, similar to the challenges we've seen throughout history with each technology change. And as marketers we are well places to help society to...
2024-12-151h 21
The MarketingKind podcastKate Goldman-Toomey from Open Planet on empowering climate storytellingIn this episode we learn from Kate Goldman-Toomey, Executive Director of Partnerships at Open Planet, how they are creating a library of high-quality climate and nature footage, free to use for educational, environmental and impact storytelling.
She said, "the climate and nature crisis is also a communications crisis. We're not going far enough or fast enough so in order to collectively shift the dial and to accelerate action we need to supercharge storytelling at an exponential scale."
She tells us about the incredible work Open Planet is doing to de...
2024-12-0820 min
The MarketingKind podcastNeil Davidson on generative AI and creativityIn this episode Neil Davidson shares what he is learning as part of his doctoral research on GenAI and creativity. In addition to his studies Neil is CEO of HeyHuman and a Founding Member of the MarketingKind community.
When speaking about generative AI, Neil says, 'This is going to change at an individual level, a team level, an organisational level pretty much everything we do in time as creative agencies. It will change jobs, it will change processes and it will change revenue models.'
His research includes investigating...
2024-11-1729 min
The MarketingKind podcastMalka Older on scripting our way to a safer futureIn this episode we explore how we can narrate our way to a safer world with Dr Malka Older, humanitarian, academic and best-selling author of Infomocracy. Just like when reading Malka's novels, this discussion helps us differently about how we structure our lives, our work and our politics.
The narratives that guide us have an enormous effect on how we respond to, address and recover from our most profound problems, even including our disasters and emergencies. So in the face of changes in technology and divisive societal trends how can we ensure that our...
2024-10-271h 21
The MarketingKind podcastShana Gavron on the business value of biodiversityOur guest this episode is Shana Gavron, founder of Endangered Wildlife OU.
Shana explains, "Biodiversity could be our greatest employer, our greatest employee and our greatest trade partner. And it doesn't ask for anything except to be allowed to do what it has to do."
Shana is leading the way in creating a new universal system for measuring biodiversity by calculating reliable financial values of biodiversity and helping businesses to integrate biodiversity into their reporting and decision-making.
Biodiversity often provides the most efficient solutions...
2024-10-2347 min
The MarketingKind podcastMike Berners-Lee and Lord Deben on truthfulness on the climate emergencyThis September MarketingKind members and guests came together at Citizen Good in London to explore how we can encourage greater truthfulness in public discourse on the climate emergency.
Paul Skinner, founder of MarketingKind, interviews Professor Mike Berners-Lee and The Rt. Hon John Gummer, Lord Deben to get their advice on what we can all do as business leaders and citizens to support meaningful action.
Caroline Bates, founding partner at Citizen Good, hosted the gathering and three of her top take-aways are:
1. Insist on Truthfulness: Demand high standards of honesty...
2024-10-1158 min
Better Bolder BraverBBB partners with EcoSend to help coaches reduce CO2 emissionsI’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”.
The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.
The environmental impact of our digital activities is an often o...
2024-09-1141 min
The MarketingKind podcastJon Miller, author of The Activist Leader, on a new mindset for businessThis episode's special guest is Jon Miller, author of The Activist Leader: A New Mindset for Doing Business.Together we explore how we can all use an activist mindset to make businesses more of a force for good.Jon takes us through the 5 types of Activist Leader: Campaigner Path-finder Mobiliser Bridge-builder FixerAnd a quick poll of participants shows that over 50% of MarketingKind members identify as Path-finders.Jon shares many examples of businesses that are leading the way such...
2024-07-231h 28
The MarketingKind podcastKian Bakhtiari on the power of collective imaginationIn this episode we explore with Kian Bakhtiari, founder of The People, how we can restore collective imagination in order to better solve society's biggest challenges.
Kian believes we have a crisis of imagination and we need to use marketing and communications to create a shared sense of language and vision to help us imagine a better future.
In the discussion Kian inspires us with his work at The People, which is a is an award-winning Gen Z Insights and Strategy agency powered by 150+ diverse young changemakers.
2024-07-1448 min
The MarketingKind podcastParisa Wright on tackling climate change through communityIn this episode we learn from Parisa Wright, founder of Greener & Cleaner, how their charity is tackling the loneliness epidemic, the cost of living crisis and the climate emergency all at once.
Their innovative Community Hub in The Glades shopping centre in Bromley has turned a vacant space into a thriving place for a diverse range of people to learn from each other how they can live more sustainably, while saving money, learning new skills and building a more resilient social network.
People come to the Hub to learn...
2024-06-2817 min
The MarketingKind podcastManda Scott on how we can narrate our way to a better futureIn this episode Manda Scott, bestselling novelist, explores how Thrutopian narratives can give us 'a road map through' our current polycrisis existence to one we would be proud to leave to future generations.
We discuss how Manda used the concept of Thrutopia in writing her recently published novel Any Human Power, which is described as a mytho-political thriller and which includes a surprisingly timed general election. *** So a special thank you to Rishi Sunak for calling a general election the week before the book came out, helping to make the book feel even more...
2024-06-201h 23
The MarketingKind podcastPhilippa White on a people-first approach to leadershipThis episode's special guest is Philippa White, author of Return on Humanity: Leadership Lessons from All Corners of the World, and together we discuss a people-first approach to leadership.
Philippa is a global thought leader, social innovator and the Founder and CEO of UK-based company TIE Leadership and host of the TIE Unearthed podcast. For over 20 years she has been dedicated to unlocking the potential of corporate leaders and their companies by igniting the power of a people-first approach to business.
Philippa shares what she considers the three pillars...
2024-06-1650 min
The MarketingKind podcastSteph Caswell on how to write brilliant business booksIn this episode Steph Caswell, writing coach and author of Dare to Write, shares her advice on how to turn our ideas into great business books.
We are also hugely lucky to have a community filled with authors and in the group discussion we hear from Rory Sutherland, Dr Chris Arnold and Paul Skinner about their own writing and publishing experiences.
Steph's top three tips and some of her reading recommendations include:
1) Read!
Read within your genre and outside of it. Read and explore what...
2024-05-3148 min
The MarketingKind podcastZak Gottlieb, co-founder of Bank.Green, on how to stop banks from funding climate chaosIn this episode we learn from Zak Gottlieb, co-founder of Bank.Green, how they are influencing banks to support a more sustainable future rather than continuing to fund fossil fuels.
The fight for a habitable planet is the fight for our lives. But while we look at ways to make our own lives more sustainable, most of us are also funding environmental catastrophe.
During the 7 years following the Paris Agreement, the world’s top 60 private-sector banks pumped $5.5 trillion into fossil fuels.
In honour of Ea...
2024-05-2413 min
The MarketingKind podcastMark Evans on life after the big jobIn this episode we explore 'life after the big job' in a very open, honest and engaging conversation with Mark Evans, former Managing Director of Marketing and Digital at Direct Line Group.
"A big part of moving out of executive life is finding a way to move away from (or maybe reframe) one's ego, so I do have a bit of a problem with the word 'portfolio'. I describe my existence as having a fruit salad."
Whether you are still in 'the big job' or you have struck out...
2024-05-1659 min
The MarketingKind podcastRob Harrison-Plastow on unlocking emotional insightsThis episode's special guest is Rob Harrison-Plastow, CEO of insight agency Source Nine and climate communications and behaviour change expert.
We ask Rob to help us better understand how we can unlock emotional insights in relation to our own lives and our work in marketing.
Rob shares that our emotions are based on our perception of our needs being met at an unconscious level, which shape our experiences and our reality of the world.
This conversation is an important one for every marketer and...
2024-05-1241 min
The MarketingKind podcastArunjay Katakam, author of Generation Hope, on inclusive economicsIn this episode we explore inclusive economics with Arunjay Katakam, digital payments expert, social entrepreneur and author of Generation Hope: How Inclusive Economics Can Help Us All Thrive.
Arunjay tells us of his personal journey from chasing wealth to becoming a social entrepreneur finding ways to help the poorest in the world access digital payments systems.
He was inspired to write the book when during the pandemic he was interviewing gig workers and discovered what he calls 'algorithmic dehumanization', when businesses lure people in and then decide how much...
2024-05-0649 min
The MarketingKind podcastSir Jonathon Porritt on finding hope in the climate emergency"We're just being outplayed when it comes to narratives about all of this. The devil has often had the best tunes..."
This episode with Sir Jonathon Porritt, CBE, co-founder of Forum for the Future and author of eleven books including Hope in Hell, is both starkly honest and galvanizing.
We cover everything from carbon pricing, climate migration and the failures of CSR to direct action, the battle of narratives and what the economy of the future could look like.
We learn that Jonathon is currently focused on campaigning for the Green Party and...
2024-04-241h 12
The MarketingKind podcastTam Hussey on marketing to close the sustainability Say-Do gapThis week's special guest is Tam Hussey, founder of Halo by Design, which is a strategic consultancy creating and delivering strategies to shift customers, employee, partner behaviours to meet company’s sustainability goals.
Tam leads a discussion about how marketing can be used effectively to create more sustainable behaviours.
She says, "If you're told to do something, even if we know it's the right thing to do, the healthy thing to do, it's not something that humans are very good at doing. So if brands want to close the sustainability Say-Do gap they need to ma...
2024-04-2132 min
The MarketingKind podcastJon Alexander on citizens vs consumersIn this episode special guest Jon Alexander, author of Citizens: Why the Key to Fixing Everything is All of Us, shares why we need to change our 'consumer' culture to a 'citizen' one and what we can accomplish if our businesses and institutions work to empower active citizens rather than continue to drive consumerism.
For a decade Jon worked in advertising, until he realised that he was a part of the problem. He was selling a the story of consumerism, which he no longer believed in. So in 2014 he left to co-found the New Citizenship Project to...
2024-04-1449 min
The MarketingKind podcastCélia Pronto on how to become a non-executive directorIn this episode we explore how to become a non-executive director with Célia Pronto.
Célia is the perfect person to ask for help with answering this question because in addition to an impressive career, as Managing Director at Love Home Swap, Chief Customer and Digital Officer at Casual Dining Group, Marketing and E-commerce Director at Ford Retail Group and much more, she is a non-executive director at South East Water, Moto Hospitality and Samworth Brothers.
Together we discuss what drove her and the challenges she faced in getting her first role.
She sh...
2024-03-2857 min
The MarketingKind podcastTom Fishburne, The Marketoonist, on humour to create positive changeIn this episode Tom Fishburne, The Marketoonist, breaks down how humour can be used to bring people together, to overcome barriers and to hold a mirror up to more accurately reflect and hence be able to better address sensitive or difficult topics.
At the beginning of the interview Lauren shares her top 4 favourite Marketoons, which you can view here:
1) https://marketoonist.com/2023/03/ai-written-ai-read.html
2) https://marketoonist.com/2014/06/brand-guidelines-2.html
3) https://marketoonist.com/2016/12/brand-loyalty-3.html
4) https://marketoonist.com/2017/09/owningthepandl.html
Tom explores his creative process, how he thinks abou...
2024-03-221h 09
The MarketingKind podcastPolly Mackenzie, social purpose in enterpriseIn this episode Polly Mackenzie, Chief Social Purpose Officer at University of the Arts London, explores how we can mainstream social purpose in enterprise.
We discuss everything from why Polly took on her current role, to how we might rethink free markets, taxes and regulation, the challenges of embedding values throughout a large organisation, how the creative industries are needed more than ever in our crisis-prone world and the need for a new national story in the UK.
Polly shares what it is like working with Peter Mandelson on the How to Win an Election...
2024-03-151h 10
The MarketingKind podcastJoe Kenner, CEO of Greyston Bakery, open hiringJoe Kenner, CEO and President of Greyston Bakery, shares the incredible story of their award-winning social enterprise and how it is transforming how we view employment.
Although many of us may not have heard of Greyston Bakery, we are all almost certainly familiar with their products (they make the brownies that go into Ben & Jerry's Ice Cream).
But as incredible as their brownies are, it's not their most important export.
They are working to create 40,000 job opportunities and $3 billion of economic impact through open hiring by 2030.
Businesses such as The Body...
2024-03-0654 min
The MarketingKind podcastNathalie Nahai on how we can flourish in an age of AIIn this episode we explore with Nathalie Nahai, expert in psychology, persuasive tech and human behaviour, how humans can flourish in an age of AI.
Nathalie is the author of Webs of Influence and Business Unusual as well as the host of the Hive podcast.
We delve into Nathalie’s journey from musician to painter, behavioural science expert, marketer and author.
She shares her take on what it means to be human in an age of tech turbulence and transformation and the implications for us as marketers and change makers. And you won’t wa...
2024-02-2946 min
The MarketingKind podcastAndy Burnham, Mayor of Manchester, on thinking bigger in politicsIn this episode we are joined by Andy Burnham, Mayor of Greater Manchester, to better understand the purpose of a mayor.
We explore Andy's role as Chief Marketing Officer of Manchester, the role of a mayor in galvanising change, devolution and how best to cooperate in tackling our most important challenges.
Andy was elected as Mayor of Greater Manchester in May 2017. Under his leadership Manchester has the mission to be a healthy, green, socially just city where everyone can thrive, with the ambitious target to become a zero carbon city by 2038.
Prior to...
2024-02-251h 00
The MarketingKind podcastGemma Butler and Michelle Carvill on how marketing can save the planetIn this episode Gemma Butler and Michelle Carvill explore some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing.
We discuss everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder.
Gemma and Michelle are the authors of Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good, are also hosts of the podcast by the same name and authors...
2024-02-151h 14
The MarketingKind podcastDavid Boynton on leading purposeful enterprise in turbulent timesIn this episode we welcome the former global CEO of The Body Shop, David Boynton.
We explore his perspective on The Body Shop's journey and the leadership challenges of growing a purposeful business in a crisis-prone environment.
We discuss the process of creating the 'fight for a fairer, more beautiful world' purpose statement and how it was implicitly used as the glue in tough times and the decision-making tool in growing the business.
This is both exit interview and fascinating exploration of how purposeful enterprise can prevail in our turbulent times.
T...
2024-02-081h 14
The MarketingKind podcastGaia Vince on migrating our way to a more sustainable futureIn this episode Gaia Vince, award-winning broadcaster, journalist and science writer, shares how we can migrate our way to a more sustainable future.
This discussion is an important one for anyone interested in climate change, migration and how the two are inextricably linked.
It covers why Gaia wrote her latest book Nomad Century: How to Survive the Climate Upheaval, the importance of cities in leading the way on climate migration and examples of how large number of migrants can integrate effectively with the host population.
Gaia encourages us all to do our part...
2024-01-291h 13
The MarketingKind podcastCharlotte Hollins of Fordhall Farm, on the fight for community ownershipIn this episode Charlotte Hollins, manager of Fordhall Farm, shares the amazing story of how she and her brother Ben saved their family farm by making it the first community-owned farm in England.
Charlotte talks about the benefits of community ownership. She encourages us all to get involved with community projects near us, to consider becoming a member of Fordhall Farm and to support the We’re Right Here community power campaign.
She explains that once people become a member of Fordhall, their behaviour shifts and they are much more likely to start engaging with ot...
2024-01-1837 min
The MarketingKind podcastSolitaire Townsend on the leadership journey of a solutionistThis episode covers everything from Solitaire's childhood growing up on a council estate and her early career working in social justice, to her current work at Futerra and helping Hollywood scriptwriters to better incorporate climate narratives.
Solitaire is an entrepreneur, sustainability expert, TED speaker and author. She co-founded the change agency Futerra in 2001, now one of the leading sustainability agencies in the world, working with the world’s most influential organisations to activate social justice and environmental restoration.
She Co-founded the She is Sustainable events and also Co-founded the Climate Optimist movement.
Solitaire was named ‘Eth...
2024-01-141h 01
Leadership, Brand Strategy & Transformation - Minter DialogueGetting a Purpose Upgrade with Founder, Speaker and Author, Paul SkinnerMinter Dialogue with Paul SkinnerPaul Skinner is an entrepreneur with a marketing flair. He's founder and Director at the Agency of the Future, he founded and runs MarketingKind and he has also written two books, "The Collaborative Advantage" and most recently, "The Purpose Upgrade, Change your Business to Save the World. Change the World to Save Your Business," published by Little, Brown Book Group. We dive into what purpose is and means. How to approach creating a purpose that drives greater value and growth, the purpose business case, what does it mean to upgrade your purpose...
2023-11-051h 04
In Conversation with Nathalie Nahai119. Purpose: Our Renewable, Adaptive Capacity In Challenging Times / Paul SkinnerIn today’s conversation, I speak with Paul Skinner, author and founder of the Agency of the Future, an organisation that helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. His first book, Collaborative Advantage: How collaboration beats competition as a strategy for success, proposes that we have reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation, or perhaps indeed, of our species. It has been acclaimed far and wide, not least by Ben Cohen and Jerry Greenfield, Co-F...
2023-09-101h 04
Decide for Impact podcastCommunities that make you a better human – Nathalie NahaiToday we are learning from Nathalie Nahai.
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients to ethically apply behavi...
2023-08-171h 02
Edgy IdeasPurpose Upgrade with Paul SkinnerPaul shares his thoughts and experience on the power of narrative and the importance of upgrading our purpose to meet the poly-crisis and disruptive contemporary social conditions we face. Paul points out that purpose is not a fixed destination, but an emergent position that needs to be adapted to each context. Repurposing leads to revitalising organisations and in a wide-ranging discussion Paul also reflects on the importance of collaborative advantage, drawing on his earlier book, and contrasts this to competitive advantage. He also points to the need to widen our gaze to include the shadow, 'the wolf that lurks to po...
2023-07-1343 min
Trumanitarian59. On purposeCan the humanitarian sector be fit for todays challenges without revisiting its purpose? And are the humanitarian principles an obstacle for this important conversation to take place? These are two of the central issues that Paul Skinner and Lars Peter Nissen discuss in this episode.Paul is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering charities and social enterprises as well as institutions of international and global governance. He is also the founder of MarketingKind, a membership community...
2023-03-3152 min
A Little Bit Radical: Business | People | PlanetPaul Skinner (MarketingKind) - How the world's greatest challenges are marketing briefs in disguiseCan marketing change the world? Paul Skinner, is determined to find out. Paul is the founder of MarketingKind and Pimp My Cause. Both organisations use the power of marketing, and marketers, to make a positive impact across a range of social and environmental issues. Paul is also the author of two books: 'The Purpose Upgrade' and 'Collaborative Advantage'. In this conversation we cover:
How a health scare for his father impacted his childhood
His uncle, the nuclear physicist, who encouraged him to think differently
His thoughts on how we all become less radical with age, and his practice...
2023-03-2940 min
Connected PodcastPaul Skinner, Founder of MarketingKindThis week on Connected, Sue and Sacha sit down with the Founder of MarketingKind Paul Skinner. Paul Skinner is the founder of MarketingKind, which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their brands and businesses, volunteering and activism. Paul is an advisory board member at the Museum of Brands, an Expert Advisor for the Future Strategy Club and has been awarded an honorary visiting fellowship by Edge Hill University Business School.
2023-03-2423 minCan Marketing Save the Planet?Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.”
Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s required, and that’s going to require a collaborative approach.
Timely indeed for Part 2 of our conversation with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, pr...
2023-03-2330 min
TIE UnearthedEp:#69 Paul Skinner on shifting the stories that we live and work byWhat value do we lose when economics reduces communities to markets?
How can investors not just be seen as check books?
And if suppliers are not just simply seen as delivering to a contract, what else could that relationship look like?
Today Paul answers some big questions. All rooted in shifting the stories that we live and work by.
Paul Skinner is the author of The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business. He’s also the author of Collaborative Advantage: How Co...
2023-03-1745 minCan Marketing Save the Planet?Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.”
Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introduces the work he’s doing - and we dive into his latest book, ‘The Purpose Upgrade - Change your business to save the world, Change the world to save your business’.
Paul shares so much wisdom, we talk about how the nature of th...
2023-03-0830 min
The Places We'll Go Marketing ShowPaul Skinner, Founder of MarketingKind and Author of The Purpose Upgrade - Re-writing societal narrativesFounder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good. In this episode, Paul discusses the reduction of change within our society and the ways in which we can start to drive more change, the reality of what success looks like and how public speaking take...
2023-02-0642 min
CIM Marketing PodcastEpisode 71: Does marketing need a purpose upgrade?In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us kn...
2023-01-1934 min
Neil Wilkins PodcastThe Purpose UpgradeNeil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.
The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.
Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/
Read more about Paul's book at http://purposeupgrade.com
Join Paul...
2023-01-1756 minNeil Wilkins PodcastThe Purpose UpgradeNeil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.
The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.
Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/
Read more about Paul's book at http://purposeupgrade.com
Join Paul...
2023-01-1756 minCan Marketing Save the Planet?Episode 48: Can Marketing Save the Planet? The Story So Far…“Sustainability is making marketing exciting again…”
Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this episode, we were interviewed for a live ‘MarketingKind Digital Fireside’ session hosted by Caroline Taylor, sustainable marketing trailblazer and former CMO at IBM - together with the wonderful founders of Marketing Kind and a great bunch of marketers.
For those of you that don’t know about MarketingKind… it’s a community of business leaders, marketers and change-makers who come together to make marketing mean more.
You’ll hear us t...
2023-01-0648 min
Building Brand YouBBY Show S5 Ep12: Unlocking purpose: Mapping your journey to better with Paul SkinnerWelcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Purpose is a story through which we map the world around us in meaning, and plan our particular journey to better. Going somewhere means knowing where you've been, where you are, and where you could get to. Purpose is a map, not a reality. It is always possible to upgrade that map and to improve it, and to map a better trajectory through life or through the future of o...
2022-11-291h 08
Building Brand YouBBY Show S5 Ep12: Unlocking purpose: Mapping your journey to better with Paul SkinnerWelcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.
KEY TAKEAWAYS:
Purpose is a story through which we map the world around us in meaning, and plan our particular journey to better.
Going somewhere means knowing where you've been, where you are, and where you could get to.
Purpose is a map, not a reality. It is always possible to upgrade that map and to improve it, and to map a better trajectory through life or through the f...
2022-11-291h 08
Better Bolder BraverUsing marketing to improve the world with Anna Mullenneaux“From a bird's eye view, everything in my working life has been about helping people to make marketing mean more”, says Anna Mullenneaux.
Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion.
In 2011 she created Pimp My Cause with her partner, Paul Skinner, to help marketers and causes to connect, take on pro-bono marketing projects together, and create greater social impacts as a result.
They launched MarketingKind in 2020 to work with leaders who are passionate about using marketing for good. Anna...
2022-03-2357 min
The HeyHuman PodcastPaul SkinnerWhat better way to kick off the new year than with a brand-new episode of our Behaviour Changing Ideas podcast?!This week Neil is joined by the staggering brain and close friend of the agency, Paul Skinner, Founder of MarketingKind and Agency of the Future.Set up in the early stages of the pandemic, MarketingKind brings together marketers and business leaders to lend their creative and problem-solving skills to finding tangible solutions to real world problems. Boldly kicking off by asking the question ‘What if marketing wasn’t selfish?’ the growing community has gone on to tac...
2022-01-2040 min
The Whole Marketer podcastEpisode 46 - Purpose-led Marketing with guest Anna MullenneauxEpisode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits. Abby's guest expert is Anna Mullenneaux, co-founder of two amazing purpose-led platforms: Pimp My Cause is a service that matches smaller charities with little marketing resource to experienced marketing volunteers. More recently Anna created the Marketing Kind, a membership community focused on helping marketers use their skills to create change for good. In this episode Anna talks about the rise...
2021-09-2726 min
The Content Mix PodcastThe rise of the purpose-driven marketer | Sorana DucaIn today’s interview, Sorana Duca sits down with Kyler Canastra to share her top insights from over 12 years’ experience in content marketing across Europe and the US. A marketing and PR professional who speaks five languages, Sorana delves into how she ended up focusing on marketing in the charitable sector and became a founding member of the UK-based MarketingKind community, which brings together marketers, brands and causes to create positive change. Tune in as Sorana chats with Kyler about everything from product marketing and localization to why we should use content marketing for the greater good. You won’t want...
2021-07-1539 min
The What's Next PodcastWhat's Next with Paul SkinnerIn this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.ABOUT PAUL SKINNERPaul Skinner is an award-winning strategy consultant, social entrepreneur and the author of Collaborative Advantage...
2021-02-0920 minThe HeyHuman PodcastEpisode 1: Anna Mullenneaux, Co-Founder of MarketingKindIn our first episode Neil is joined by Anna Mullenneaux, Co-Founder of MarketingKind, a marketing community dedicated to better advancing humankind. They discuss our launch campaign ‘We’ve Got Real Problems’ that involved placing a life-changing brief on eBay. People were invited to bid on the chance to solve the brief alongside marketing celebrities Rory Sutherland and Mark Evans. Truly a world’s first. Tune in to find out more.
2020-11-1818 min