Shows
ROICAST - Conversas com RetornoT2 # 40: O PODER DO CONTEÚDO (COM ANA FERREIRA)Neste episódio do ROIcast, recebemos Ana Ferreira — fundadora da Marketing Lab e referência no marketing de conteúdo e Instagram! 📱✨Especialista em estratégias digitais com impacto, a Ana tem como missão capacitar mulheres a construírem marcas fortes, autênticas e com propósito no mundo online. Através dos seus cursos e mentorias, já ajudou mais de 800 alunas a transformar o Instagram numa ferramenta de liberdade e independência.Com uma abordagem prática, humana e cheia de intenção, Ana partilha neste episódio dicas valiosas sob...
2025-06-0758 min
ひらよしのらじお（仮）2025/04/16：AMひらお【011】ひらいずみさんの、らじお。 from Radiotalk引用サイト
エモ消費とは？ Z世代の心を動かすポイントや消費行動の変遷を解説
https://cm-marketinglab.mynavi.jp/column/cm-emotional-consumption
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#企画 #収録の日2504 #AMひらお #ひらいずみさんの、らじお。
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#ひらよしのらじお（収録）
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ぴんく放送局の公式ホームページURL
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2025-04-1608 min
Marketing LaboratoryFiri: The Nordic's largest cryptocurrency exchange - now in DenmarkIn this episode, recorded just before the summer holidays, our host Rasmus is talking to Karina Rothoff Brix, the Country Manager in Denmark at Firi. Firi is the Nordic’s largest cryptocurrency exchange.
Firi was founded in 2017 in Norway, and counts more than 130 thousand customers there. Earlier this year, Karina wrote a book “Crypto and blockchain made simple”.Before that, Karina founded NEXUS while she was studying at CBS, before coming back to head up CSE during several years of fast growth
Tune in to hear about CSE, how she got into the cryptocurrency space and wha...
2022-08-3144 min
Marketing LaboratoryCOPUS: The agency behind the fastest-growing startups in the NordicsCOPUS is a strategic communications agency that helps businesses of all sizes craft compelling stories and elevate their brands. Today we talked with co-founder Julius Gabel about what they do, why they do it and how they got there.
Tune in to hear our newest podcast with this CBS alum, where we also hear about CSE, early cases with SOUNDBOKS, and his invitation to get in touch to join their growing team
2022-04-0145 minMarketing LaboratoryPas Normal Studios: an insight into social media marketingPas Normal is one of the leading brands for cycling apparel. Today we talked with Kasper Klausen who is responsible for their social media marketing.
Tune in to hear about cycling in Malta, and why the whole marketing world got blindsided by iOS14.5!
2022-03-2544 minMarketing LaboratoryUnlock your marketing potential: a talk with CandToday we talk about what you can do with marketing after your studies, and how Cand can help you get there!
Cand is a talent management agency that connects companies with talented students looking for student jobs which can continue after their studies. Tune in to hear about how Ellen Glennung went from student employee to indispensable marketer, and how Mattias Buccinná supports students through Cand. You don’t want to miss this!
Our guests:
Mattias Buccinná, Partner Relations Manager at Cand,
Ellen Glennung, a former Cand Academy member now with WebCRM.
2021-11-1945 minMarketing LaboratoryMeasuring sustainability and finding the right kind of marketing strategy - GriinbiGriinbi is the first Danish sustainable marketplace and a startup committed to making a difference by only selling products and working together with brands that meet their high sustainability criteria.
Listen to two of the co-founders, Oliver and Oskar, talk about how they measure sustainability at Griinbi, their journey of finding the right kind of marketing strategy, and what advice they would give to anyone wanting to start their own business.
2021-10-1531 min
RNG Radio ShowMintu Jha, Owner-Marketing Lab Interview│RNG Radio ShowAre you looking to create awareness, build your authority and generate high quality real estate leads? My next guest and his team over at Marketing Lab created a 4 step process that they have used to generate several thousands of real estate leads. Not only is it Free, the best part is, it doesn't even require your email address. Go and Grab your copy Now! Ladies and Gentlemen, without further ado...... Mintu Jha!
Click here for more info; marketinglab.in https://www.linkedin.com/in/mintu-jha/
https://www.facebook.com/mintu...
2021-09-2418 minMarketing LaboratoryFrom School Project to Startup: The Journey of ÅbnÅbn is a startup that has developed what they call the “Cloud”, a product that improves indoor climate by indicating when the CO2 levels in a room are too high, and windows need to be opened. In this episode, we get to talk to the two founders Kristoffer and Valdemar. Tune in to hear about how they have succeeded in transforming a school project into a business, and how they continuously put their customer in focus to innovate their product and fulfill their vision.
2021-07-1646 minMarketing LaboratoryUnderstanding Influencer Marketing with Tailify and Marina LebanTailify's uniqueness lies within their scientific approach to influencer marketing, through which they seek to re-invent marketing and help companies creating brands that customers love and trust. In this episode, you get to hear more about that, as we have invited Alan Gray, Tailify's own Social Psychologist and Behavioural Change Analyst, and Marina Leban, Post-doctoral Researcher in Marketing at Copenhagen Business School. Together, they discuss the development of influencer marketing, as well the main opportunities and challenges associated with trust, authenticity, and the social relationship between the influencer and customer. You don't want to miss this!
2021-07-0932 minMarketing LaboratoryClimate Labelling in the Restaurant Industry - KlimatoKlimato is a Swedish start-up with the vision of "keeping the planet chill, one meal at the time". They have developed a tool for restaurants and hotels to calculate the CO2 emissions of each of their meals, which can then be communicated to their guests. This ultimately encourages these actors to set more ambitious sustainability goals, and enable their customers to make more informed decisions about the food they eat. Join us in our conversation with Rebecca Conné, Growth Manager at Klimato, as we discuss Klimato's vision and mission, and how she can use her entrepreneurial spirit and prior experiences i...
2021-07-0931 minMarketing LaboratoryUnlocking Growth Hacking with Taylor RyanIn this episode of Marketing Laboratory, you will learn about growth hacking with Taylor Ryan, an accomplished entrepreneur, keynote speaker, and growth hacker. Taylor is the CEO of Klint Marketing - an international Marketing Agency based in Copenhagen. Originally from Washington DC, Taylor is a 6x Start-up Founder with 13 years of digital Marketing Experience. Over the past 5 years, he has built and run the marketing departments of some of Denmark’s fastest-growing startups. Join us to get some useful insights regarding growth hacking tools as well as suggestions for a future career within digital marketing.
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2021-06-2535 minMarketing LaboratoryHow Inviso Unlocks E-commerce Excellence Using DataIn this sixth episode of the Marketing Laboratory, you get to tune into the conversation that MarketingLab's president Andreas had with the two consultants Frederik Jensen and Andreas B. Stær from Inviso - a consultancy bureau helping firm to optimize and develop their business using data. Together, they discuss one of Inviso's most recent success stories, which is focused on how they utilized data to enhance the webshop of one of the world’s biggest sports brands. This leads up to a broader conversation on the role of data within e-commerce and the learnings that have emerged from the...
2021-06-1835 minMarketing LaboratoryStudent Entrepreneurship - The Founding Story of TemplyIn this episode, we talk about taking the leap of faith of starting your own business as a student, or newly graduated student, and how to balance such a task with your other commitments. Hear the two Copenhagen Business School and MarketingLab alumni Mathias and Frederik tell us the founding story of Temply and share more about their entrepreneurial journey.
2021-05-0745 minMarketing LaboratoryFrom A to B(uy) - How to improve sales by understanding the customer journeyIn this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.
2021-04-3035 minMarketing LaboratorySustainable Marketing - Bridging the Gap Between Consumer and Corporate MindsetsIn this episode, you will learn about sustainable marketing from the perspectives of Mikkel Larsen, former Chief Transformation Officer at GroupM and experienced marketeer, and Jesper Clement, Associate Professor and Academic Researcher at Copenhagen Business School. Together, they discuss the discrepancy between consumer and corporate mindset, the marketing industry’s role in creating a sustainable future, and much more.
2021-04-1638 minMarketing LaboratoryInnovating Brand Management in the Insurance Industry - Hedvig x CBS professor Mogens BjerreJoin Carl Lager, Growth Manager at the Swedish insurance company Hedvig, and Mogens Bjerre, widely published scholar and professor at Copenhagen Business School, in their discussion on brand management within the insurance industry. This podcast takes you through digital brand management, how to earn your customers' loyalty, and the expected shift from pain focus to gain focus within marketing and sales the coming years.
2021-04-0742 min