Shows
The Content Cocktail HourWhy MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practition...2025-06-1329 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessMarketing operations as a driver of growth with Mike Rizzo, MarketingOps.comIs your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth. About Mike Rizzo Mike Ri...2025-02-0431 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessMarketing operations as a driver of growth with Mike Rizzo, MarketingOps.comIs your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth.About Mike RizzoMike Ri...2025-02-0435 min
Call It RevOpsIs MarketingOps Marketing? Not Really...Send us a textIn this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes. Whether you're a marketer, an ops pro, or just curious about the future of marketing, this conversation is a must-listen!2025-01-1717 min
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk ShowCritical Mass Business Talk Show: Ric Franzi Interviews Mike Rizzo, Founder & CEO of MarketingOps.com (Episode 1521)As the founder and CEO of MarketingOps.com, Mike Rizzo leads a pioneering platform dedicated to empowering Marketing Operations professionals. He spearheads the MO Pros community, a vibrant network that has grown by over 110 members monthly since 2019.
MarketingOps.com offers a comprehensive suite of resources and is the destination for current and aspiring Marketing Operations professionals to build careers through events like MOps-Apalooza, Summer Camp, and regional Local Chapters.
The MO Pros community on Slack is central to the offerings, complemented by a rich media suite with the Ops Cast podcast, community-led blog, and Martech...2024-07-3022 min
11 Minutes with Octane11: a B2B Marketing Mini-PodcastEpisode 10: Dan Mott (MarketingOps.com, SIX3MEDIA) on B2B Community and Uncovering the TruthIn this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion covers community engagement, message market fit, and the importance of collaboration.[0:49] Introducing Dan Mott from MarketingOps.com[1:23] The Power of Relationships in B2B Marketing[3:04] Challenges and Solutions in B2B Marketing[5:00] Collaboration Over Competition: Dan's Strategy[7:10] Navigating the Tool Landscape in B2B Marketing[9:25] The Manifest a Million Challenge: A Personal Journey2024-04-1711 min
Ops CastUsing the Go to Network Motion with Mac ReddinText us your thoughts on the episode or the show!Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.Dive into a co...2024-04-0852 min
The NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #84 "Unveiling the Core of MarketingOps with Mike Rizzo"“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other d...2024-04-0119 minThe NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #84 "Unveiling the Core of MarketingOps with Mike Rizzo"“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other d...2024-04-0119 min
Ops CastLessons Learned Hiring Marketing Ops Agencies with Jessica KaoText us your thoughts on the episode or the show!In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to...2024-03-0447 min
Ops CastBuilding a Marketing Operations “Portfolio” with Joy MartinezText us your thoughts on the episode or the show!In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is a...2023-11-1445 minOps CastJanuary Recap - What's Happening in Marketing Ops?Text us your thoughts on the episode or the show!In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest "Mickey" (Mike d...2023-01-3132 minOps CastMAP "State of the Union" with MarketingOps.com ChairpersonsText us your thoughts on the episode or the show!In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro. T...2022-12-0559 minOps CastWorking in Marketing Ops in Europe with Global Teams with Omair IzharText us your thoughts on the episode or the show!In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua.Tune in to hear: - His experience working in MOPs in Europe vs other regions such as the United States) and what do h...2022-11-2057 minOps CastHow to Elevate Marketing Ops from a CMO's Perspective with Kyle LacyText us your thoughts on the episode or the show!In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate...2022-11-0749 minOps CastMarketing Project Management is Broken with Amara OmoregieText us your thoughts on the episode or the show!On today's episode we talk about the broken nature of (Marketing) project management with Amara Omoregie, President of amaraREPS.Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in capital through investment and product/service sales.Her...2022-10-241h 01Ops CastThe Rising Importance of Marketing Ops and the Future Implications with Tim ParkinText us your thoughts on the episode or the show!In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications. Tune in to hear: - Why Tim think Marketing Ops should be a senior/VP level role.- Why Marketing Ops is m...2022-10-1748 minOps CastProduct Led Growth (PLG) and Marketing Ops with Dave RigottiText us your thoughts on the episode or the show!On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by...2022-10-1052 minOps CastThe Art and Science of Email Deliverability with Chris ArrendaleText us your thoughts on the episode or the show!On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silverpop helping clients with deliverability challenges. Chris is a sought-after expert, author and speaker....2022-10-0346 minOps CastB2C Marketing Ops/Tech in Europe with John Van PijkerenText us your thoughts on the episode or the show!In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.Tune...2022-09-2745 minOps CastIs Attribution ruining Marketing? with Carey PicklesimerText us your thoughts on the episode or the show!Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently...2022-09-1938 minOps CastWhy is it so hard to hire Marketing Ops Pros? with Max SpanierText us your thoughts on the episode or the show!Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion interactive and SoVi Digital. Tune in to hear:Max break down "Why is i...2022-09-0542 minOps CastHow to Find Your Next Marketing Ops Role with Chelsea RosenbergText us your thoughts on the episode or the show!Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to grow their team, and learn the skills needed to navigate the world of work.In...2022-08-2945 minOps CastThe War Between the Art & Science of Marketing and Measurement with Camela ThompsonText us your thoughts on the episode or the show!On this episode, we talk with Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers. In addition, she hosts Ca...2022-08-2350 minOps CastWhy don't we focus more on Project Management with Evan DunnText us your thoughts on the episode or the show!Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari.Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI. Tune in to hear:The question about how Project Management is defined (is it about tasks or people and resources?)Evan's journey from linguistics to marketing and...2022-08-1639 minOps CastRevenue Operations in the Military with Carter WrightText us your thoughts on the episode or the show!In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant. Tune into this episode to hear about: Carter's career journey and how he became so...2022-08-1329 minOps CastThe Importance of Mental Health in Ops with Courtney ChattertonText us your thoughts on the episode or the show!In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the RevOps Co-op community. Tune into this episode to hear about:Why is this topic so i...2022-08-0435 minOps CastIn-House Marketing Ops vs. Consulting with Stephen StoufferText us your thoughts on the episode or the show!In this episode we talk with Stephen Stouffer, VP of Marketing Operations at SaaScend, a revenue operations consultancy. Stephen has a passion for email marketing, marketing automation and data…and how they come together to enable marketing strategy and execution. Today, he is joining us today to talk about his experiences as a consultant and in-house. Some of the topics covered are:Observations of changes happening in the Marketing Operations Profession. Trends in the consulting industryDiscussion on whether the MQL is dead2022-07-1639 minOps CastThe Impacts on Marketing Ops from the COVID-19 Pandemic with RJ AndayaText us your thoughts on the episode or the show!The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different. In this episode we talk with RJ Andaya, Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations.Some of the key impacts we discussed include:How work is prioritized and doneThe increased focus on data and insights, and the relative importance of that vs campaign operationsThe speed at which we are now expected to move...2022-07-0641 minOps CastWhat is MarketingOps.comText us your thoughts on the episode or the show!In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show2022-06-2744 minOps CastWTF is Marketing Operations with Amy GoldfineText us your thoughts on the episode or the show!Our guest in this episode is Amy Goldfine. We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about.Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops.By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale. By night, Amy is t...2022-06-1450 min