Shows
Ops CastYou’re Ignoring 25% of Your Audience - And Ops Owns It with Mike BartonText us your thoughts on the episode or the show!In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn’t just about ticking boxes or worrying about lawsuits; it’s about enhancing the experience for all customers, creating m...
2026-04-2750 minOps CastFrom $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael YehoshuaText us your thoughts on the episode or the show!What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand us...
2026-04-2046 minOps CastThe AI Gold Rush Problem: Big Investment, Unclear ROI with Naomi Liu and Mike RizzoText us your thoughts on the episode or the show!Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real...
2026-04-1349 minOps CastThe Hidden Skill Behind Great Ops Leaders: Learning to Love Conflict with Anna LecatText us your thoughts on the episode or the show!Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams...
2026-04-0653 minOps CastFrom Promise-Making to Promise-Keeping: Why Great Ops Starts with the Customer Journey with Julie HamadaText us your thoughts on the episode or the show!What happens when an Ops leader thinks like a marketer?In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty.This conversation challenges th...
2026-03-3048 minOps CastFix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe BockerstetteText us your thoughts on the episode or the show!Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do...
2026-03-2348 minOps CastWhat Marketing Ops Leaders Should Know About the Changing Social Media Landscape with Stephanie GardnerText us your thoughts on the episode or the show!Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics.The conversation explores how social platforms like Instagram...
2026-03-1650 minOps CastFrom Marketing Ops to GTM Strategy: Breaking the Execution Ceiling with Jackson FisherText us your thoughts on the episode or the show!Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development. As an early member of t...
2026-03-0949 minOps CastThe Old Playbook Is Dead: MOps in the Age of AI with Jon MillerText us your thoughts on the episode or the show!The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focused on the future of buying behavior and revenue systems.This conversation challenges long-held...
2026-03-0258 minOps CastLeading With Heart in a Systems World: Accountability, Empathy, and the Human Side of Ops with Kimi CorriganText us your thoughts on the episode or the show!In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional intelligence required to lead effectively inside fast-growing, complex organizations.The conversation goes beyond tools and processes to focus on the human side of operations...
2026-02-2357 minOps CastCold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline FreedmanText us your thoughts on the episode or the show!In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful.Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spam, just better branded. The conversation explores how incentive structures d...
2026-02-1655 minOps CastKeeping the Lights On While Changing the Engine: Managing Transformation in Marketing Ops with Adele KurkiText us your thoughts on the episode or the show!Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance...
2026-02-0951 minOps CastWhat Would It Look Like If Marketing Gets Embedded Throughout the Organization?Text us your thoughts on the episode or the show!In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead o...
2026-01-1252 minOps CastLeading With Intent: Values-Based Leadership in Marketing Ops with Jaime LópezText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to...
2026-01-0550 minOps CastWhy 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason CosbyText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to...
2026-01-0346 minOps CastFrom Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormackText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with...
2025-12-2245 minOps CastFrom Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron KarpatyText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of...
2025-12-1852 minOps CastWhy the Next Generation of CMOs Will Come from Marketing Ops with Richard WasylynchukText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops...
2025-12-1549 minOps CastThe Data Disconnect: Restoring Common Sense and Context to Marketing AnalyticsText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context...
2025-12-0848 minOps CastFrom Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer TahilText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather...
2025-12-0153 minOps CastThe Value-Driven Path to AI Adoption with Aby VarmaText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for lead...
2025-11-2451 minOps CastThe Final MOPsapalooza: Celebrating Community and What Comes NextText us your thoughts on the episode or the show!In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.
2025-11-2049 minOps CastSimplifying the Complex: Attribution, Alignment, and What Really Matters with Penny HillText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and...
2025-11-1749 minOps CastPractical AI for Marketing and Ops with Tracey FudgeText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.The discussion focuses on how to build real, usable AI systems that...
2025-11-1053 minOps CastBuilding MOps in Highly Regulated Industries with Danielle BalestraText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility...
2025-11-0343 min