Shows
Ops CastMarTech Consulting: Scope Creep, Pricing & Project Management with Kelly Jo HortonText us your thoughts on the episode or the show!What are the biggest challenges of MarTech consulting, and how does working in-house compare when it comes to managing projects, stakeholders, and technology?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Kelly Jo Horton, Principal Engineer of Marketing Operations and Technology at ROOM, to discuss her extensive experience working as an independent consultant, with agencies, and in-house.The conversation also explores project-based pricing, discovery calls, agile sprint planning, and why the organizational...
2026-10-2125 min
Ops CastFrom In-House Marketing Ops to Independent Consulting with Carey PicklesimerText us your thoughts on the episode or the show!What does it really take to leave a stable in-house Marketing Operations role, start your own consulting business, and eventually find your place at an agency?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Carey Picklesimer, Senior Consultant at Perkuto, to discuss her journey from graphic design and in-house marketing to independent MarTech consulting and agency life.Carey shares how her career evolved from graphic design into marketing automation, how working with...
2026-10-1421 minOps CastFrom Agency to In-House to Independent Consulting with Nate HallText us your thoughts on the episode or the show!What does it take to move from agency consulting to in-house Marketing Operations and eventually build an independent consulting business of your own?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Nate Hall, an independent freelance Marketing Operations consultant with experience across all three sides of the profession: agency consulting, in-house Marketing Ops, and independent consulting. Pasted markdownNate shares how he got his start in Marketing Operations, what DigitalPi taught him a...
2026-10-0722 minOps CastFrom Moonlighting to MarTech Consulting with Alden DaleText us your thoughts on the episode or the show!What is the best way to move from an in-house Marketing Operations role into consulting without immediately giving up the stability of your full-time job?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Alden Dale of Inverta to explore his journey from in-house Marketing Operations to moonlighting as a consultant, running his own independent practice, and eventually joining a larger agency. Alden shares how his interest in marketing technology began when he b...
2026-09-3018 min
Ops CastConsulting, Client Relationships & Career Growth with Mike RizzoText us your thoughts on the episode or the show!What does consulting teach you that working in-house cannot, and when does it make sense to leave agency life and return to an internal Marketing Operations role?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Mike Rizzo of WeWork to talk about his journey from in-house Marketing Operations to consulting at Digital Pi, then back into an internal enterprise role.Mike shares why agency life appealed to him in the first place...
2026-09-2323 min
Ops CastReally Listen To Your Customers with Andrea Lechner-Becker, CMO at LeadMDText us your thoughts on the episode or the show!What happens when a career in sports marketing leads to marketing automation, consulting, and eventually the CMO seat?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Andrea Lechner-Becker, CMO at LeadMD, to explore her journey from working with the Phoenix Suns to becoming deeply immersed in B2B marketing, marketing automation, analytics, and consulting.Andrea shares how her experience in sports entertainment shaped the way she thinks about customer psychology and measurement...
2026-09-1629 min
Ops CastBe Confident In Your Expertise With Julia JamesText us your thoughts on the episode or the show!What does it really take to build a MarTech consulting practice while keeping a full-time role, and how much experience do you need before clients will trust you as the expert?In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Julie James, a multiple-time Marketo Champion, professor, consultant, and practitioner who has worked across in-house, freelance, and consulting roles.Julie shares how she moved from working client-side in Marketo to teaching marketing technology...
2026-09-0927 min
Ops CastFollow Your CuriosityText us your thoughts on the episode or the show!In this episode of the Society of Marketing Technology Consulting Podcast, Courtney and Grant sit down with Bryan D’Andrea, a San Diego-based MarTech consultant, to talk about his journey from agency life to independent consulting and what it takes to build a successful consulting career.Bryan shares practical lessons from his experience in marketing technology operations, working with platforms like Salesforce and HubSpot, building strong client relationships, and helping organizations bring sales, marketing, and customer success teams into better alignment.In this ep...
2026-08-1228 minOps CastFinding Balance in an AI World with Debby MayenText us your thoughts on the episode or the show!AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the age of AI.Debby has spent her career leading global marketing operations teams through major shifts in technology, but her approach stands out because she intentionally creates...
2026-07-2053 minOps CastNavigating Career Growth, Hiring, and Human Skills in the Age of AI with Abby Koble and Ashley LangfordText us your thoughts on the episode or the show!AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming careers, hiring, leadership, and professional development.What began as a LinkedIn connection between Abby and Ashley evolved into a broader conversation about the...
2026-07-1358 minOps CastThe Hidden Cost of Your Martech Stack with Gaurav PalandeText us your thoughts on the episode or the show!Your GTM tech stack is probably costing you more than you think.Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more than 15 years of experience, to explore a different way of evaluating technology investments.The conversation explores how organizations can measure...
2026-07-0648 minOps CastWhy Most AI Initiatives Fail with Paul ShirerText us your thoughts on the episode or the show!Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Bridge Partners. Together, they discussed where AI adoption goes wrong, how leaders should think about workflow design and decision-making, and what it actually takes to move...
2026-06-2254 min
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXMarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growthMost leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical exec...
2026-05-1126 minThe Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXMarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growthMost leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical exec...
2026-05-1126 min
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXMarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growthMost leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?
Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical exec...
2026-05-1129 minThe Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CXMarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growthMost leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?
Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical exec...
2026-05-1129 minOps CastFrom Revenue Marketing to Resilient Marketing: How Operators Actually Survive the Next Era with Dr. Debbie QaqishText us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work. Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth F...
2026-05-0454 minOps CastYou’re Ignoring 25% of Your Audience - And Ops Owns It with Mike BartonText us your thoughts on the episode or the show!In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn’t just about ticking boxes or worrying about lawsuits; it’s about enhancing the experience for all customers, creating m...
2026-04-2749 minOps CastFrom $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael YehoshuaText us your thoughts on the episode or the show!What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand us...
2026-04-2045 minOps CastThe AI Gold Rush Problem: Big Investment, Unclear ROI with Naomi Liu and Mike RizzoText us your thoughts on the episode or the show!Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real...
2026-04-1348 minOps CastThe Hidden Skill Behind Great Ops Leaders: Learning to Love Conflict with Anna LecatText us your thoughts on the episode or the show!Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams...
2026-04-0651 minOps CastFrom Promise-Making to Promise-Keeping: Why Great Ops Starts with the Customer Journey with Julie HamadaText us your thoughts on the episode or the show!What happens when an Ops leader thinks like a marketer?In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty.This conversation challenges th...
2026-03-3047 minOps CastFix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe BockerstetteText us your thoughts on the episode or the show!Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do...
2026-03-2347 minOps CastWhat Marketing Ops Leaders Should Know About the Changing Social Media Landscape with Stephanie GardnerText us your thoughts on the episode or the show!Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics.The conversation explores how social platforms like Instagram...
2026-03-1649 minOps CastFrom Marketing Ops to GTM Strategy: Breaking the Execution Ceiling with Jackson FisherText us your thoughts on the episode or the show!Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development. As an early member of t...
2026-03-0947 minOps CastThe Old Playbook Is Dead: MOps in the Age of AI with Jon MillerText us your thoughts on the episode or the show!The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focused on the future of buying behavior and revenue systems.This conversation challenges long-held...
2026-03-0257 minOps CastLeading With Heart in a Systems World: Accountability, Empathy, and the Human Side of Ops with Kimi CorriganText us your thoughts on the episode or the show!In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional intelligence required to lead effectively inside fast-growing, complex organizations.The conversation goes beyond tools and processes to focus on the human side of operations...
2026-02-2356 minOps CastCold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline FreedmanText us your thoughts on the episode or the show!In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful.Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spam, just better branded. The conversation explores how incentive structures d...
2026-02-1654 minOps CastKeeping the Lights On While Changing the Engine: Managing Transformation in Marketing Ops with Adele KurkiText us your thoughts on the episode or the show!Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance...
2026-02-0949 minOps CastWhat Would It Look Like If Marketing Gets Embedded Throughout the Organization?Text us your thoughts on the episode or the show!In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead o...
2026-01-1250 minOps CastLeading With Intent: Values-Based Leadership in Marketing Ops with Jaime LópezText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership.Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to...
2026-01-0548 minOps CastWhy 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason CosbyText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to...
2026-01-0344 minOps CastFrom Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormackText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with...
2025-12-2243 minOps CastFrom Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron KarpatyText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of...
2025-12-1851 minOps CastWhy the Next Generation of CMOs Will Come from Marketing Ops with Richard WasylynchukText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops...
2025-12-1548 minOps CastThe Data Disconnect: Restoring Common Sense and Context to Marketing AnalyticsText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context...
2025-12-0847 minOps CastFrom Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer TahilText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather...
2025-12-0152 minOps CastThe Value-Driven Path to AI Adoption with Aby VarmaText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for lead...
2025-11-2449 minOps CastThe Final MOPsapalooza: Celebrating Community and What Comes NextText us your thoughts on the episode or the show!In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.
2025-11-2048 minOps CastSimplifying the Complex: Attribution, Alignment, and What Really Matters with Penny HillText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and...
2025-11-1747 minOps CastPractical AI for Marketing and Ops with Tracey FudgeText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.The discussion focuses on how to build real, usable AI systems that...
2025-11-1051 minOps CastBuilding MOps in Highly Regulated Industries with Danielle BalestraText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility...
2025-11-0342 minOps CastFrom Scrappy to Scalable: Martech Maturity in HubSpot with Danielle UrbanText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as...
2025-10-2749 minOps CastFrom Ticket-Taker to Strategic Influencer with Sarah Lane-HawnText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real busi...
2025-10-2055 minOps CastThe Human Side of Marketing Ops with Sari HegewaldText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores...
2025-10-1353 minOps CastUncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily GustinText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to...
2025-10-0954 minOps CastBridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica WrightText us your thoughts on the episode or the show!In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy...
2025-10-0651 minOps CastTranslating Data to Boardroom Impact with Jon RussoText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.Jon dives into the importance of translating complex marketing data into business lan...
2025-09-2946 minOps CastWhen ROI Comes for Your MQLs: Hard Truths with Ellie CaryText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares in...
2025-09-2257 minOps CastMapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep ManivannanText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused ma...
2025-09-1551 minOps CastThe Foundational Operations Gap with Evan KubitschekText us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear...
2025-09-0843 minOps CastInside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed DatooText us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO.Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conversation also covers the shift from rules-based to reasoning-based systems and the role of AI in modern marketing...
2025-09-0256 minOps CastHow AI Upleveled the Promise of Personalization with Dean de la PeñaText us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.Topics covered include
2025-08-2648 minOps CastWill MQAs Replace MQLs? with Andrea Frazier and Jessica FewlessText us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).In this episode, you’ll learn:Why the traditional MQL model may be falling short and where MQAs step in.How to realign marketing and sales around shared intent signals.Common pitfalls wh...
2025-08-1849 minOps CastInside the Community-Building Power of Women in Marketing OperationsText us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection...
2025-08-1359 min
The Content Cocktail HourWhy MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practition...
2025-06-1329 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessMarketing operations as a driver of growth with Mike Rizzo, MarketingOps.comIs your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we're joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth. About Mike Rizzo Mike Rizzo...
2025-02-0431 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessMarketing operations as a driver of growth with Mike Rizzo, MarketingOps.comIs your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth.About Mike RizzoMike Ri...
2025-02-0435 min
Signal & StakesIs MarketingOps Marketing? Not Really...Send us Fan MailIn this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes. Whether you're a marketer, an ops pro, or just curious about the future of marketing, this conversation is a must-listen!-----------------------Signal & Stakes is a podcast for people who sit inside the decisions that...
2025-01-1717 min
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk ShowCritical Mass Business Talk Show: Ric Franzi Interviews Mike Rizzo, Founder & CEO of MarketingOps.com (Episode 1521)As the founder and CEO of MarketingOps.com, Mike Rizzo leads a pioneering platform dedicated to empowering Marketing Operations professionals. He spearheads the MO Pros community, a vibrant network that has grown by over 110 members monthly since 2019.
MarketingOps.com offers a comprehensive suite of resources and is the destination for current and aspiring Marketing Operations professionals to build careers through events like MOps-Apalooza, Summer Camp, and regional Local Chapters.
The MO Pros community on Slack is central to the offerings, complemented by a rich media suite with the Ops Cast podcast, community-led blog, and Martech...
2024-07-3022 min
11 Minutes with Octane11: a B2B Marketing Mini-PodcastEpisode 10: Dan Mott (MarketingOps.com, SIX3MEDIA) on B2B Community and Uncovering the TruthIn this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion covers community engagement, message market fit, and the importance of collaboration.[0:49] Introducing Dan Mott from MarketingOps.com[1:23] The Power of Relationships in B2B Marketing[3:04] Challenges and Solutions in B2B Marketing[5:00] Collaboration Over Competition: Dan's Strategy[7:10] Navigating the Tool Landscape in B2B Marketing[9:25] The Manifest a Million Challenge: A Personal Journey
2024-04-1711 min
Ops CastUsing the Go to Network Motion with Mac ReddinText us your thoughts on the episode or the show!Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.Dive into a co...
2024-04-0852 min
The NTM Growth Marketing PodcastThe NTM Growth Marketing Podcast #84 "Unveiling the Core of MarketingOps with Mike Rizzo""Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology." -Mike Rizzo Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other d...
2024-04-0119 min
Ops CastLessons Learned Hiring Marketing Ops Agencies with Jessica KaoText us your thoughts on the episode or the show!In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to...
2024-03-0447 minOps CastBuilding a Marketing Operations “Portfolio” with Joy MartinezText us your thoughts on the episode or the show!In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is a...
2023-11-1445 minOps CastJanuary Recap - What's Happening in Marketing Ops?Text us your thoughts on the episode or the show!In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest "Mickey" (Mike d...
2023-01-3132 minOps CastMAP "State of the Union" with MarketingOps.com ChairpersonsText us your thoughts on the episode or the show!In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro. T...
2022-12-0559 minOps CastIs Attribution ruining Marketing? with Carey PicklesimerText us your thoughts on the episode or the show!Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently...
2022-09-1938 minOps CastWhat is MarketingOps.comText us your thoughts on the episode or the show!In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else.Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2022-06-2744 minOps Cast**MOOPs** Episode 2 - Jessica Meyers & Marketo + Imports - find out what went wrong!Text us your thoughts on the episode or the show!Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.Ask for help - the fallout from her mistake could have been much worse, but a seasoned colleague helped before it was...
2021-10-2214 minOps Cast**MOOPs** Episode 1 - Mike Rizzo & Jessica MeyersText us your thoughts on the episode or the show!In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-10-0713 minOps CastCustomer Data Platforms - what are they? What's all the hype? w/ Michael DavisText us your thoughts on the episode or the show!During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:What are CDPs?How can they be used?Common approaches to adding to a tech roadmap and buildWhat are some pre-requisites?If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this....
2021-10-0547 minOps CastCan Marketing Ops Generate Revenue Without a Marketing Strategy?Text us your thoughts on the episode or the show!In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. We dig into that topic and also cover:What should strategy look like from an Ops perspectiveHow should Marketing Ops be measuredThe value of strong people vs tech in M...
2021-10-0148 minOps CastCustomer Journey Mapping and Marketing OpsText us your thoughts on the episode or the show!What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.Recorded live on September 21, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-09-2244 minOps CastEP 26 - Marketing Ops Career Lock, Learning, Trust & Customer Experience w/ Juan MendozaText us your thoughts on the episode or the show!In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.What is "Career lock" and should you be concerned?Usability trumps education - if it's easy to use, learning is less important"Low-trust" created by media in Marketing TechnologyThe future of customer experience and how MOPs / Martech fit into thatMike also jabs at...
2021-09-1752 minOps CastEP 25 - Building a MOPs Team that is a Strategic Business Partner w/ Nikki LueleText us your thoughts on the episode or the show!In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech. Recorded live on September 9, 2021.Episode Brought to You By MO Pros Th...
2021-09-1043 minOps CastEP 24 - Josh Hill: Vendor Relations / Management and NegotiationsText us your thoughts on the episode or the show!In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies. Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor. Recorded live on September 1, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-09-0247 minOps CastEP 23 - The "Dark Side" of Marketing Ops with Darrell AlfonsoText us your thoughts on the episode or the show!In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par. And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion. Recorded live on August 26, 2021.Episode Brought to You By MO Pros The #1 Com...
2021-08-2749 minOps CastEP 22 - How do we get new talent into Marketing Ops? With Toby MurdockText us your thoughts on the episode or the show!In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations. We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) and more. Recorded live August 19, 2021.Episode Brought to You By MO Pros ...
2021-08-2047 minOps CastEP 21 - Lessons Learned from Rolling out Multi-Touch Attribution w/ Jeff KewText us your thoughts on the episode or the show!During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. Some key elements to look for to give your organization a better chance of success:Culture of collaboration and comfortable with "fail fast"Alignment on definitionsClarity on what questions you are trying to answerThanks to Jeff K...
2021-08-1250 minOps CastEP 20 - What Would it mean to be a Certified Marketing Ops Professional?Text us your thoughts on the episode or the show!One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:the inconsistent definition of Marketing Operations, when should certification come into play, should there be tiers or different tracks, what is the role of platform-specific certificationsetc., etc., etc.We would love...
2021-08-0548 minOps CastEP 19 - The View of Marketing Ops from the CMO’s perspective w/ Paul MosensonText us your thoughts on the episode or the show!In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical.Recorded live on July 29, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsS...
2021-07-3040 minOps CastEP 18 - Measuring Marketing & Revenue Team's EffectivenessText us your thoughts on the episode or the show!In this episode, we did a deep dive on all things marketing reporting, analytics, attribution, etc., etc. with Nic Zangre. We discussed ways to approach it, and how the role of "data hero" is becoming more important in Marketing Ops.Recorded live on July 21, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-07-2249 minOps CastEP 17 - Having an Ownership Mindset with Marketing Operations / MartechText us your thoughts on the episode or the show!In this episode we talk in detail with Steve Petersen about the importance of having an ownership mindset with Martech as a Marketing Ops professional. Steve talks through what that looks like from a practical standpoint. He also shares some tips for how to move toward this mindset...and some of the things to watch out for.Recorded live on July 14, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-07-1545 minOps CastEP 16 - HubSpot is only for startups/small companies, right? w/ Connor JeffersText us your thoughts on the episode or the show!During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed.We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context. If you are not familiar with Hubspot and want to learn more, then this episode is for you.Recorded live on J...
2021-07-0845 minOps CastEP 15 - Marperations: the Intersection of Marketing and OperationsText us your thoughts on the episode or the show!In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business. Recorded live on June 30, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-06-3041 minOps CastEP 14 - Building Marketing Ops at a Home BuilderText us your thoughts on the episode or the show!In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest in MarTech. Recorded live on June 23, 2021.Episode Brought to You By MO P...
2021-06-2340 minOps CastEP 13 - The IT Part of Marketing OpsText us your thoughts on the episode or the show!In this episode we discuss the part of Marketing Ops that seems to be the most common part of the role, IT, yet is also the part that many of us want to play down. Learn from our guests, M.H. Lines and Helen Abramova on the topic. Find out if you agree that Marketing Operations is "IT for Marketing" or if it is something more. Recorded live on June 9, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Pr...
2021-06-1047 minOps CastEP 12 - Is The Path to CMO Through Marketing Ops?Text us your thoughts on the episode or the show!In this episode of Ops Cast we chat with Vivian Chan who feels that the future CMO will come from Marketing Operations. Tune in to hear why she believes the future of C-suite will be from the Marketing Ops background and get some practical advice on being HEARD by your leadership for the brilliant mind that you have!Recorded live on June 3, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-06-0335 minOps CastEP 11 - Leading a Marketing Ops TeamText us your thoughts on the episode or the show!In this episode we talk with two founders and leaders of HR tech companies about the challenges of leading and managing teams...with a lens toward Marketing Operations teams. Our guests were:Kate O'Neil, Co-founder and head of Marketing at TeamingSophie Wyne, Co-founder and CEO of arigladWe covered everything from resources and challenges, to how parenting applies to leadership.Recorded live on May 27, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals...
2021-05-2846 min
Ops CastEP 10 - Go-to-Market Data with Amanda ThomasText us your thoughts on the episode or the show!In this episode, we talk with Amanda Thomas about go-to-market (GTM) data. How do you source it?What are the challenges and how should we be thinking about it?We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization.Recorded live on May 19, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-05-1941 min
Ops CastEP 9 - Marketing Automation Platform - “State of the Union”Text us your thoughts on the episode or the show!As a Marketing Ops professional, you are probably more familiar with one - maybe two - of the major marketing automation platforms (MAPs). Ever wondered how you could learn a little more about the others? Yeah, us too.During this episode we will be joined by a great panel of experts for some of the big vendors in the MAP world: Michael Tucker (Marketo), Stephen Phillip Stouffer (Pardot), Ankit Sharma (Eloqua), and Ali Schwanke (Hubspot).Recorded live on May 11, 2021.Episode Brought...
2021-05-1156 min
Ops CastEP 8 - How to Audit a Marketing Tech Stack - Best PracticesText us your thoughts on the episode or the show!In this episode we will be talking with Chloe Pott, currently the Senior Marketing Operations Manager at Datadog, about best practices for how to approach a Martech Stack Audit. One of the most important thing we all need to do as MOPs professionals is make sure we understand the technology that is in our ecosystem and ensure that we are optimizing regularly. We will talk about how to approach a tech stack audit and key elements to focus on.Recorded live on May 6, 2021....
2021-05-0638 min
Ops CastEP 7 - Structuring MOPs to Scale / Centralized vs DecentralizedText us your thoughts on the episode or the show!Join us in a conversation with Cat Champoux with Jeto when we discuss the tradeoffs between centralized vs de-centralized organization structure. What components of MOPs should be decentralized? Campaign Ops? Templates? Other? What is required to be in place for decentralized?Whether you are a team of one or at a large enterprise, you have probably had to think about this question. If you haven't, you will.Recorded live on April 30, 2021.Episode Brought to You By MO Pros The #1 Community f...
2021-04-3044 min
Ops CastEP 6 - Revenue Attribution / Build vs BuyText us your thoughts on the episode or the show!We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io, as we go deep on:Marketing vs Revenue Attribution and definitionsWhat data is needed - and ideal to have - for building a B2B revenue attribution model?Should you build or buy? What are the tradeoffs?How should you use the output of revenue attribution? How should you not?First party vs third party data and qualityRecorded live on April 22, 2021Episode Brought to You By MO Pros
2021-04-2242 min
Ops CastEP 5 - How does a CRO view Revenue Operations?Text us your thoughts on the episode or the show!On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about:her path to marketing and the CRO rolehow she views Revenue Operationshow she is measured and how she monitors thata little about tech and tools she relies onRecorded live on March 25, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-03-2542 min
Ops CastEP 4 - What is RevOps? What is Growth Ops?Text us your thoughts on the episode or the show!On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready.Recorded live on March 12, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-03-1238 min
Ops CastEP 3 - Marketing Operations Career PathText us your thoughts on the episode or the show!The elusive career path of Marketing Operations Professionals.Is it deep tech?Is it people management?Where does it go?More importantly, where do YOU go?Recorded live on February 12, 2021Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-02-1254 min
Ops CastEP 2 - What should be included as "Marketing Technology"Text us your thoughts on the episode or the show!We discussed an article (linked below) that talks about what should and should not be considered "MarTech". The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.Article Here - When Martech Isn't MartechRecorded live February 3, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-02-0333 min
Ops CastEP 1 - How do you define Marketing Ops?Text us your thoughts on the episode or the show!In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm.Recorded Live January 15, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
2021-01-1533 min