Shows
In-Ear Insights from Trust InsightsIn-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum 2024In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events.
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Can’t see anything? Wa...2024-11-2000 min
In-Ear Insights, the Trust Insights PodcastIn-Ear Insights: Marketing Lessons From MarketingProfs B2B ForumIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events. Join our weekly #email newsletter: https://www.trustinsights.ai/resources...2024-11-2030 min
In-Ear Insights from Trust InsightsIn-Ear Insights: AI Readiness at MarketingProfs B2B ForumIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.
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Can’t see anything? Watch it on YouTube he...2024-11-1300 min
Marketing Over Coffee Marketing PodcastMarketingProfs B2B Pre-ShowIn this Marketing Over Coffee:
Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Streamyard tries to get me
TikTok and YouTube vs. MSM on elections
Canada shuts down TikTok business
Katie Artifact – Running on Anthropic Claude
8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Open AI O...2024-11-0800 min
Marketing Over CoffeeMarketingProfs B2B Pre-ShowIn this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude […] The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.2024-11-0825 min
Marketing Over CoffeeMarketingProfs B2B Pre-ShowIn this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact - Running on Anthropic Claude 8:15 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Open...2024-11-0825 min
In-Ear Insights from Trust InsightsIn-Ear Insights: Generative AI for Conference AttendeesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use AI to select the most relevant sessions based on your professional goals and your ideal customer profile. Finally, you’ll gain practical strategies for improving your networking skills and making meaningful connections with other attendees.
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2024-10-1600 min
The AI Marketing NavigatorEpisode 138: MarketingProfs - Five AI Use Cases Outside of Content GenerationIn this episode of the AI Marketing Navigator, Alex Carlson discusses an article from MarketingProfs that outlines five innovative use cases for AI in B2B marketing beyond content generation. The conversation covers content tagging, dynamic personalization, intent signal amplification, buying agents, and revenue intelligence, emphasizing how these AI applications can enhance marketing strategies and improve user experiences.
Keywords
AI marketing, B2B marketing, content tagging, dynamic personalization, intent signal amplification, buying agents, revenue intelligence, marketing strategies, AI use cases, digital marketing
Takeaways
AI is transforming...2024-10-1510 min
Marketing Smarts from MarketingProfsCreating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth BolsterExplore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.2024-03-2846 minMarketing Smarts from MarketingProfsA B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they 2024-01-1131 minMarketing Smarts from MarketingProfsUnderstanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.2024-01-0439 minMarketing Smarts from MarketingProfsEffective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo2023-12-2130 minMarketing Smarts from MarketingProfsCTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your2023-12-1434 minMarketing Smarts from MarketingProfsNavigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the2023-12-0732 minMarketing Smarts from MarketingProfsUnraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.2023-11-3029 minMarketing Smarts from MarketingProfsThe Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i2023-11-1539 minMarketing Smarts from MarketingProfsMastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib2023-11-0926 minMarketing Smarts from MarketingProfsSales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f2023-11-0227 minMarketing Smarts from MarketingProfsMaximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm2023-10-2635 minMarketing Smarts from MarketingProfsDecoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's2023-10-1933 minMarketing Smarts from MarketingProfsEmployee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri2023-10-1241 min
In-Ear Insights, the Trust Insights PodcastIn-Ear Insights: MarketingProfs B2B Forum 2023 TakeawaysIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal implications around AI and copyright. We talk about the risks of over relying on AI, forgetting basic marketing skills, and striking a balance between technology and fundamentals. Overall, we provide an informative recap of B2B Forum while emphasizing the need to use...2023-10-1122 min
In-Ear Insights from Trust InsightsIn-Ear Insights: MarketingProfs B2B Forum 2023 TakeawaysIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal [...]Read More... from In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways2023-10-1000 min
In-Ear Insights from Trust InsightsIn-Ear Insights: MarketingProfs B2B Forum 2023 TakeawaysIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal implications around AI and copyright. We talk about the risks of over relying on AI, forgetting basic marketing skills, and striking a balance between technology and fundamentals. Overall, we provide an informative recap of B2B Forum while emphasizing the need to use...2023-10-1000 minMarketing Smarts from MarketingProfsHow B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.2023-10-0533 minMarketing Smarts from MarketingProfsHow Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin2023-09-2825 minMarketing Smarts from MarketingProfsLinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i2023-09-2134 minMarketing Smarts from MarketingProfsDiscovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta2023-09-1434 minMarketing Smarts from MarketingProfsEmpowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.2023-09-0726 minMarketing Smarts from MarketingProfsRevolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as 2023-08-3124 minMarketing Smarts from MarketingProfsUnleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.2023-08-2346 minMarketing Smarts from MarketingProfsA 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.2023-08-1734 minMarketing Smarts from MarketingProfsGenerative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou2023-08-1027 minMarketing Smarts from MarketingProfsThe Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones 2023-08-0328 minMarketing Smarts from MarketingProfsHow to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic2023-07-2743 minMarketing Smarts from MarketingProfsHow Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.2023-07-2038 minMarketing Smarts from MarketingProfsB2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch2023-07-1328 minMarketing Smarts from MarketingProfsA Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you2023-07-0636 minMarketing Smarts from MarketingProfsA B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight2023-06-2925 minMarketing Smarts from MarketingProfsBuilding a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, 2023-06-2235 minMarketing Smarts from MarketingProfsLeveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin2023-06-1535 minMarketing Smarts from MarketingProfsB2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.2023-06-0841 min
Email After Hours: The Podcast for Email SendersThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyThe world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subs...2023-06-0830 minMarketing Smarts from MarketingProfsChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.2023-06-0128 minMarketing Smarts from MarketingProfsWorld-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o2023-05-2536 minMarketing Smarts from MarketingProfsHow to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.2023-05-1832 minMarketing Smarts from MarketingProfsThe Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,2023-05-1135 min
Social Pros PodcastPracticing Mindfulness with Marketingprofs’ Allen Weiss We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!) But it’s so crucial we remember to take care of our minds and our souls and prioritize our me...2023-05-0539 min
Social Pros PodcastPracticing Mindfulness with Marketingprofs’ Allen WeissWe’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)
But it’s so crucial we remember to take care of our minds and our souls and prioritize ou...2023-05-0539 minMarketing Smarts from MarketingProfsThe Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.2023-05-0446 minMarketing Smarts from MarketingProfsPower Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.2023-04-2740 minMarketing Smarts from MarketingProfsHow B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.2023-04-2030 minMarketing Smarts from MarketingProfsWhy B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.2023-04-1328 minMarketing Smarts from MarketingProfsHow Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.2023-04-0630 minMarketing Smarts from MarketingProfsThe Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.2023-03-3030 minMarketing Smarts from MarketingProfsThe Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.2023-03-2339 minMarketing Smarts from MarketingProfsHow B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.2023-03-1634 minMarketing Smarts from MarketingProfsB2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas 2023-03-0932 minMarketing Smarts from MarketingProfsDeveloping a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p2023-03-0229 minMarketing Smarts from MarketingProfsThe What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.2023-02-2329 minMarketing Smarts from MarketingProfsA B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a 2023-02-1638 minMarketing Smarts from MarketingProfsWhy B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e2023-02-0942 minMarketing Smarts from MarketingProfsMaximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.2023-02-0236 minMarketing Smarts from MarketingProfsHow Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t2023-01-2636 min
SIMPLE brand With Matt LylesAnn Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentIn this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some...2023-01-2541 min
In-Ear Insights from Trust Insights{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key TakeawaysIn this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The [...]Read More... from {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways2022-10-1900 min
In-Ear Insights from Trust Insights{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key TakeawaysIn this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference.
Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms.
The great marketing reboot is in full effect. This means that people are starting to relearn the basics of marketing, which is a good thing. However, it also means that there is a lot of turnover in the industry, which can make it di...2022-10-1900 min
In-Ear Insights from Trust Insights{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key TakeawaysIn this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The [...]Read More... from {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways2022-10-1900 min
Real Business ConnectionsAshley Faus || Why You're Probably Not A Thought Leader and WHAT TO DO ABOUT IT! (LST #13)Learn Speak Teach #13 w/ Ashley Faus, The Queen Of Thought Leadership!
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Thought leadership is the skilled process of being able to generate novel ideas and concepts that can be effectively taught to others. The value of thought leadership is that it helps business people establish themselves as experts in their field. It also helps them build their credibility within the industry by generating new ideas, concepts, and solutions. Thought leadership also helps companies build relationships with potential customers or partners.
Join the conversation with Ashley Faus as she shares her marketing experience, observations, and philosophies on marketing, as well...2022-03-0956 min
Learn Speak TeachLST #13: Ashley Faus || Why You're Probably Not A Thought Leader and WHAT TO DO ABOUT IT!Learn Speak Teach #13 w/ Ashley Faus, The Queen Of Thought Leadership!
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Thought leadership is the skilled process of being able to generate novel ideas and concepts that can be effectively taught to others. The value of thought leadership is that it helps business people establish themselves as experts in their field. It also helps them build their credibility within the industry by generating new ideas, concepts, and solutions. Thought leadership also helps companies build relationships with potential customers or partners.
Join the conversation with Ashley Faus as she shares her marketing experience, observations, and philosophies on marketing, as well...2022-03-0956 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief Content Officer at MarketingProfsAnn Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Content Officer at MarketingProfs.
In addition:
- 428k followers on LinkedIn (woah)
- author of the book Everybody Writes (I have that one)
- the Total Annarchy newsletter goes out every couple weeks with a focus on writing, marketing, and living your best life
AND Ann helped me land one of my first clients back i...2021-10-2521 min
Inside B2B InfluenceAnn Handley from MarketingProfs on Confluence - The B2B Content and Influence ConnectionInside B2B Influence Episode 14 - Lee Odden of TopRank Marketing interviews Ann Handley, Chief Content Officer at MarketingProfs. Discussion topics in this interview include: Does everybody have influence? Yes and no How the change to digital first B2B marketing has affected demand for influencers Relationships are everything for long term influence Trends in influencer content collaboration Growing emphasis on executive thought leadership and influence Worst practices influencer engagement How to integrate influencers with your newsletter What B2B marketers should do to improve their influencer marketing Some of Ann's favorite B2B industry influencers 2021-06-2133 min
Nathan Barry Archive036: Ann Handley - How Expert Marketers Get More SubscribersAnn Handley is the founder and Chief Content Officer for MarketingProfs, a marketing and training education company with more than 600,000 subscribers. She is a well-known public speaker, and has been writing a newsletter called Total Annarchy for the last three years.Ann is also a Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Ann was named a top thought leader by Forbes and one of the s...2021-05-1745 min
The School of Influence Podcast with Amanda Russell19: Ann Handley on Building Influence through ContentAnn Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, The Content Code and Everybody Writes, Ann continues to trail blaze the path forward for enterprises and professionals on how to create content that connects in a deep way. Learn all about how Ann built her influence through and content and how you and your...2021-05-1445 min
Writers' Rough DraftsWriters' Rough Drafts - How to Pitch MarketingProfs with Vahe Habeshian - Episode 071Vahe Habeshian shares the inside tips on how to pitch and write for MarketingProfs. Visit craftyourcontent.com/episode71 for links, resources, and a free downloadable sheet with all the info you need to send a pitch to MarketingProfs.2021-05-1034 min
The Marketing Millennials48 - Ann Handley (MarketingProfs): Everybody Can WriteAnn Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
2021-04-0531 min
Marketing to Complex IndustriesLet’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfsBuilding and engaging a brand community matters — now more than ever. In advance of MarketingProfs’ April B2B Forum, MarketingProfs Director of Community Matt Snodgrass shares his insights on building a community and hosting engaging virtual events. Join us for this fun conversation as Matt chats with VP, Creative Scott Trobaugh and Executive Creative Director Cliff Lewis — and turns the tables on our hosts and asks a few questions of his own.2021-03-2557 min
The Mind Of A Marketer w/ Ryan StewartHow to Market a Cannabis Business (MarketingProfs Interview)This episode is an interview from the MarketingProfs podcast. They brought me on to talk about a recent client case study in the cannabis space where we helped grow revenues over 300%. Support the show2020-07-3029 min
For Immediate Release PodcastPassport - Is Your Influencer Marketing Still Legal?Interview with Kerry O’Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers. Kerry O’Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She’s also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law School. Kerry has taught courses in marketing law, intellectual property, and business. Most recently, she taught New Media Marketing and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. Ker...2019-12-2942 min
CMI Weekly WrapLeaders who can’t teach, can’t changeIn this episode, Content Marketing Institute’s Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he points you to the full results of our latest research into B2B content marketing plans and practices. And that’s a wrap for the week ending November 15, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA When: April 2...2019-11-1334 min
The Content CoalitionMarketingProfs: Are Marketers Happy? The Stats That Surprised and Startled UsIn this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company. Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with his creativity and career as part of the MarketingProfs team. He’s a fan of board games, podcasts, gamification, and marketing research and will gladly talk with you ab...2019-06-1200 min
Wild Business Growth#27: Ann Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfs Ann Handley, the Queen of Content Marketing, World's First Chief Content Officer, Wall Street Journal Bestselling Author, and Keynote Speaker joins the show to share how she's grown MarketingProfs to new content heights. Hear how she became a digital pioneer, why writing is so important today, how to find your voice, and tips on staying creative while working from home. Connect with Ann at AnnHandley.com, MarketingProfs at MarketingProfs.com, and sign up for Ann's newsletter at AnnHandley.com/Newsletter 2019-01-2343 min
Wild Business GrowthAnn Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfsAnn Handley, the Queen of Content Marketing, World's First Chief Content Officer, Wall Street Journal Bestselling Author, and Keynote Speaker joins the show to share how she's grown MarketingProfs to new content heights. Hear how she became a digital pioneer, why writing is so important today, how to find your voice, and tips on staying creative while working from home. Connect with Ann at AnnHandley.com, MarketingProfs at MarketingProfs.com, and sign up for Ann’s newsletter at AnnHandley.com/Newsletter2019-01-2343 min
BrandingBusiness | Expert OpinionBehind the Brand of MarketingProfsMarketingProfs Founder and CEO, Allen Weiss, talks with BrandingBusiness Founding Partner, Ryan Rieches, about how MarketingProfs came to be, and how modern marketers are using branded content and training to stay ahead of the competition.
2018-10-1224 min
The Marketing Disenchanted PodcastTMDP 014: Why You Must Escape the Facebook Echo Chamber with Kerry O’Shea GorgoneKerry O’Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations. She’s also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more. Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com. You’ll Learn: Why Kerry left a career in law to...2017-01-3132 min
The Marketing Disenchanted PodcastTMDP 007: Pro Networking and Influencer Marketing with Rob ZaleskiRob Zaleski is a professional blogger with a passion for social media and digital relationships. In his previous position with MarketingProfs he reported directly to Ann Handley (which I would kill for) and acted as the social hub for all departments at MarketingProfs (except the main Twitter handle, belongs squarely to Ann Handley) and worked to constantly feed the ever-hungry funnel. Follow Rob on Twitter at @robzie_. He can also be found on LinkedIn, as well as https://robzie.com/lets-work-together/. You’ll Learn: How Robs used social media and good ole’ netwo...2016-12-3138 min
Marketing Smarts: A MarketingProfs PodcastB2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!2016-11-0230 min
Business of Story#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business WritingAnn Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you...2016-07-1842 min
Build a Better Agency PodcastEpisode 23: How To Create Content That Matters, with Ann Handley.Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, "Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content," is a Wall Street Journal bestseller. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the...2016-03-1445 min
B2B NationAnn Handley: Mapping Content Strategy to Business GoalsAnn Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more!
Find out more about MarketingProfs: http://marketingprofs.com
...and Ann: http://www.annhandley.com2016-01-2816 min
The Pivot: Marketing Backstories with Todd WheatlandA Conversation With Ann Handley, MarketingProfsTodd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes". 2014-10-2200 min
Living Your PassionKerry O'Shea Gorgone on Learning About People Through Interviews (Podcasting)Back to back podcasters on Living Your Passion? Yup. Earlier this week I chatted with John Lee Dumas. Today (Episode #17) is Kerry O'Shea Gorgone.
Kerry is a self-proclaimed geek, baker of chocolate chip cookies, lawyer, a wife, a mom (of two adorable boys), an employee at MarketingProfs, and a podcaster! While she loves her family - and her job - her true passion is learning about people through interviews (podcasting).
Oh, and see that picture of Kerry (look to your right (or down))? That's the outfit she mentioned during this podcast!
Finally, wait...2014-10-0330 min
It's a MonkeyEpisode 12 - Ann Handley - Content Manager of MarketingProfs and Author of Content RulesWe speak to Ann Handley from MarketingProfs regarding Twitter's Vine.2013-02-0159 minMarketing Over CoffeeThe Future of Television! In this Marketing Over Coffee: A Special Interview with Author Mike Proulx about his new book Social TV!
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Show length 28:17
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MarketingProfs
MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to chec...2012-04-0528 minMarketing Over CoffeeWorst Edited Show EverIn this Marketing Over Coffee: Learn all about Penn and Wallmore, eBooks, Yelp Metrics and More!
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Show length 26:14
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MarketingProfs
MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Mark...2012-03-2926 minMarketing Over CoffeeNew Study!In this Marketing Over Coffee: Learn all about Google Social Analytics, Link Building, Rypple!
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Show length 26:31
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MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Boot...2012-03-2226 minMarketing Over CoffeeSnooki on a Bike In this Marketing Over Coffee: Learn all about Facebook Timeline Covers and Local Search!
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Show length 26:38
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MarketingProfs
MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Boot...2012-03-1526 minMarketing Over CoffeeCojones of SteelIn this Marketing Over Coffee: Learn all about Google +, iPhone Apps, the Daily Deal and more!
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Show length 24:17
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MarketingProfs University – offers monthly online and on-demand le...2011-11-1024 minMarketing Over CoffeeNow with More Shameless Plugs!In this Marketing Over Coffee: Learn all about Google Ripples, HiveMined, The Long Tail and more!
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Show length 26:06
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GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
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MarketingProfs University – offers monthly online and on-demand le...2011-11-0326 min