Shows
Mail Unleashed with Rory SutherlandEp 12: Ogilvy's Kate Wheaton on using personalisation for more engagementWant to find out how mail can add value to a campaign and target your consumers? Ogilvy One’s former Head of Strategy, Kate Wheaton, joins Rory Sutherland on this Mail Unleashed episode, to share how mail has helped contribute to their success over the years. Together, they discuss: What makes mail a unique and irreplaceable part of the marketing mix Kate’s career journey from a small telemarketing & direct mail agency to Ogilvy One Why direct mail can build brand trust and grab attention How mail has earned its place in t...
2025-11-1711 min
Mail Unleashed with Rory SutherlandEp 11: Why top brand loyalty programmes feature mail with Natalie MilnerIs mail the key to building and maintaining strong customer relationships? In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Natalie Milner, shares insights from her career, as she and Rory Sutherland sit down to discuss: The importance of making sure that customers feel valued Two examples of successful direct mail campaigns from Wickes and Loaf How mail can make customers feel appreciated Natalie’s experience with mail at the AA Tune in to find out why top brands are turning to mail for th...
2025-11-0512 min
Mail Unleashed with Rory SutherlandEp 10: Mail is a ‘super touchpoint’ with Andrew TindallWhat is a super touchpoint and why are they so powerful? In this episode, Rory Sutherland is joined by Senior Vice President at System1, Andrew Tindall. As an effectiveness pro, Andrew knows that mail does not only drive sales, but it also grabs attention, builds awareness and trust, with physical impact that lives on in the home. Together, Andrew and Rory talk about: What makes System1 different from other market research companies How understanding behavioural science can enhance your marketing performance Stats from the Effie Worldwid...
2025-10-2125 min
Mail Unleashed with Rory SutherlandEp 9: How AI powers direct mail to drive results with Luke WhitehornDoes AI have the potential to supercharge direct mail and improve results? Yes, it does, and you’ll find out why in this Mail Unleashed episode with Luke Whitehorn, Marketing Director at Domestic & General. Throughout this episode, Luke joins Rory to talk about the power of mail. Together they discuss: Luke’s journey from working in a call centre to rising to Marketing Director at Domestic & General Data from Domestic & General that shows how effective mail can be Why personalised mail can build brand trust AI’s potential with direct mail marketing Luke’s experience...
2025-10-1522 min
Mail Unleashed with Rory SutherlandEp 8: Tangible mail: the key to unlocking digital brand growthWhy would a digital giant like Google use direct mail when their entire world is online? In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands can avoid becoming one dimensional with mail. Together, Nishma and host Rory Sutherland talk about: How mail allows you to get creative How Nishma used mail to build Google’s brand The future role mail can play in helping brands reach new audiences Mail’s tactility can hold customer attention Plus, you’ll hear from bot...
2025-10-0218 min
Mail Unleashed with Rory SutherlandEp 7: From Screwfix to Trainline: Jo McClintock on growing brands with mailWant to find out why highly personalised mail is more likely to create beautiful moments? VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland about capturing the attention of elusive audiences with mail to change ingrained habits. Throughout the episode, Jo and Rory discuss:Jo’s time at Screwfix and how it scaled from a garden shed to an international brand through highly targeted direct mailThe benefits of printed catalogues to reach new audiences How Jo discovered the value of personalisation in mark...
2025-09-1025 min
Mail Unleashed with Rory SutherlandEp 6: Focus on creativity to grab attention and spark engagement with ECD Jack GallonLooking for some creative marketing tips for your next campaign? Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate. Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense. During the episode, Jack and Rory share: Why great ideas needn’t break the bank when it comes to mail How mail can complement other media and tell a fuller story Real-life success stories with mail marketing from IKEA, P&O Cruis...
2025-07-1712 min
Mail Unleashed with Rory SutherlandEp 5: Mix mail and digital media for best results with Seema KumariHow can print media help get all eyes on your brand? Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be. In this episode, they cover: Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar Why the notion that print is dying is a myth How mail is crucial in conveying high-end products Seema’s experience with...
2025-07-1712 min
Mail Unleashed with Rory SutherlandEp 4: Why marketers are turning to mail to deliver cut-through with Ellie NormanHow does mail marketing make an impact in the world of sport? Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail. Their fascinating exchange covers: Ellie’s career journey working with Honda, Virgin Media and Formula 1 How direct mail’s tactility can elicit emotional reactions and build positive brand relationships A real-life success story with mail from Cunard Why behavioural science can shape our marketing strategies To hear how mail offers huge opportunities to disrupt audiences as part of your marketi...
2025-07-1709 min
Mail Unleashed with Rory SutherlandEp 3: Create impactful campaigns fueled by data with former Boots CMO, Pete MarkeyWant to find out why the UK's leading health and beauty retailer uses mail as part of their marketing strategy? Then tune in to this episode of Mail Unleashed featuring Marketer of the Year (2023), and former CMO of Boots UK, Pete Markey. It’s clear host Rory Sutherland and Pete share a passion for the medium as they discuss mail’s huge potential in the current digital world. Throughout the episode, they discuss: Pete’s experience with mail working at British Gas, More Than, Aviva and Boots UK Why mail delivers costly signalling Re...
2025-07-1713 min
Mail Unleashed with Rory SutherlandEp 2: Boost retention and drive digital transformation with Tony MillerLooking for key takeaways on why direct mail is an impactful marketing channel? Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney. During the episode, Tony and Rory discuss: Tony’s journey to the UK His experience with mail marketing at EasyJet, Compare the Market and Disney Two examples of direct mail from World Vision and The TV License Why mail is both an effective and efficient marketing channel Reasons why mail earns its place at the centre o...
2025-07-1710 min
Mail Unleashed with Rory SutherlandEp 1: Improve brand loyalty and retention with Lis BartonWant to hear how one of the UK’s most popular airlines used mail to improve their marketing performance? In this episode, host Rory Sutherland speaks to Lis Barton, former CMO at MoneySuperMarket, about their shared love for direct mail and how marketers can truly unleash its full potential. During the episode, Lis shares: How working at Barclays and Audi opened her eyes to the effectiveness of direct mail as a marketing medium Two successful examples of direct mail from EasyJet and The Miscarriage Association How these campaigns help bu...
2025-07-1712 min
Product Chats PodcastMaximizing Impact: The Power of Strategic Early User Programs with Neil Baron and Rod Griffith
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“It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.”
- Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners
Join us for a critical discussion with Neil Baron and Rod Griffith, followi...
2024-04-1947 min
Vending & OCS Nation PodcastDialing for dollars – Amanda and her team are generating appointments and opportunity for operatorsLike so many business development experts today, Amanda Puppo, Founder and CEO of MarketReach Inc., started out as a salesperson, working on the frontline. Ultimately, she gravitated to her strength, which was cold calling and appointment setting, to form her company over two decades ago.
In the latest edition of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks with Amanda Puppo, discussing the evolution and relevance of B2B telemarketing. While some people believe that B2B telemarketing is dead, don’t even think about telling that to Amanda, whose boutique agency specializing in high...
2023-10-1714 minVending & OCS Nation PodcastDialing for dollars – Amanda and her team are generating appointments and opportunity for operatorsLike so many business development experts today, Amanda Puppo, Founder and CEO of MarketReach Inc., started out as a salesperson, working on the frontline. Ultimately, she gravitated to her strength, which was cold calling and appointment setting, to form her company over two decades ago.
In the latest edition of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio talks with Amanda Puppo, discussing the evolution and relevance of B2B telemarketing. While some people believe that B2B telemarketing is dead, don’t even think about telling that to Amanda, whose boutique agency specializing in high...
2023-10-1714 min
Facts Not Feelings with Brooke C. FurnissAre You the New York Yankees of 2022?It is Monday and yours truly saw something she thought she would never see. Game 4 tickets for ALCS were slashed from $211 to $20. The New York Yankees are notorious for having some of the highest if not the highest ticket in baseball, yet all Yankee fans knew the fate. The question is why, and how the hell does this relate to automotive?!Let’s rewind to Friday and our conversation with Steve Roessler. We ALL are sitting on goldmine, not just the &$@#*^% Yankees. What are we doing with it? Are we utilizing it properly? Are maximizing each opportunity to...
2022-10-2913 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingSelling tech founders on the value of marketing w/ Greg Hooven & Rod GriffithGreg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.Highlights:Some common misconceptions about marketing How to sell tech founders on the value of marketing Common mistakes B2B companies make with marketing Learn more about MarketReachConnect with Greg on LinkedInConnect with Rod on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and...
2022-04-2729 minProduct Chats PodcastHow to Add Value After the SaleIn this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales process by indirectly highlight personal benefits through conversation and questions.
2022-01-1426 min
Uncaged ShowUNCAGED With Greg HoovenGreg Hooven is the president of MarketReach and oversees his team in the day-to-day operations and long-term strategy of growing their organization. Greg’s goal for every client is to make MarketReach feel like an extension of their own team. His team accomplishes this by getting to know the how, where, and why they operate, and not forcing them into their method of madness. It’s that trust and understanding that enables his team to make every client, every deliverable, and every conversation as effective as possible.
With over 14 years of experience at MarketReach, Greg has held seve...
2021-07-0222 min
If You MarketThe Art of The Call, with Amanda PuppoIs cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-171h 05
Product Chats PodcastIt's Not Just Business, It's PersonalRod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage.
Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.
2018-12-2030 min
Product Chats PodcastTransform Your Customer Relationships Using the Right Sales CollateralLearn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers.
Rod Griffith, president of MarketReach, Inc., discusses:
An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles
How to develop the right content for the right audience
Common mistakes to avoid when you develop sales tools to reach C-suite executives
Rod also identifies some sales tools that have the mos...
2017-11-1038 min