Shows
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship432: N.Rich: From High Churn to Profitable ABM Platform - with Markus StåhlbergMarkus Stahlberg is the co-founder and CEO of N.Rich, an ABM platform helping B2B companies target and win high-value customers more efficiently. Show Notes: https://saasclub.io/432Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join2025-02-271h 06
B2B SaaS CEOs98. How to work with Account Based Marketing - Markus Ståhlberg (N.Rich)What you should do to successfully start working with ABM (Account Based Marketing).Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.-Timeline in the episode:1:45 - Who is Markus Ståhlberg?2:40 - N.Rich's elevator pitch.3:50 - Five quick ones.7:30 - Why he st...2024-04-2936 min
The SaaSiest Podcast135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe.
We talked with Markus about how to approach a market where you are up against competition that has more funding, bigger teams, and greater spending! In particular, we are looking into the process of outplaying them rather than outspending them:
- How do you differentiate your offering in a mark...2024-04-0855 min
The Founder-Led Marketing ShowThe State of ABM with N.Rich's CEOMarkus Stahlberg is the CEO and Co-Founder at N.Rich.
In this episode, we talk about:
- The state of ABM
- 3 Types of ABM Approaches
- ABM: Quality vs. Quantity
- and many more topics
Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/
N.Rich: https://n.rich/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www...2024-04-0245 min
Attributed - A podcast by Dreamdata10 Fundamentals of Account-based Go-To-Market (ABX)An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window.That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy.Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffen...2023-08-2835 min
Audiolibros de la UShopper marketing - Markus StählbergEl marketing tradicional se enfocaba en el producto, en la estabilidad y el posicionamiento de la marca. Ante la enorme diversidad de productos y servicios en oferta y la facilidad con que el consumidor obtiene información de lo que adquiere, las estrategias de venta deben cambiar. El shopper marketing puede lograr, entre otras cuestiones, que un comprador cambie de marca por las estrategias de venta en torno a los productos. Un ejemplo de este tipo de mercadotecnia es el marketing emocional.2022-02-0907 min