Shows
Masters of MarketingNailing Humor in Social Media Marketing – with Aidan BranniganIn this episode of Masters of Marketing, we’re delighted to welcome back No Boring Brands founder Aidan Brannigan, who previously joined us on the podcast to talk about his success story with The Marketing Millennials.This time, we sit down for a chat about the power of humor and memes in social media marketing, particularly for B2B SaaS brands. While humor is often viewed as a risky strategy in marketing, it can be highly effective when done right. Aidan explains how creating relevant, funny content that understands an audience’s pain points can help...
2025-10-2237 min
Masters of MarketingBalancing Tech, Metrics and Creative in Marketing – with Dora OsindeIn this episode of Masters of Marketing, we sit down with Dora Osinde, Founder and CEO of Yeah But No – a consultancy specializing in creative collaboration between marketing teams and agencies.We discuss the connection between creative and tech in marketing, and why it’s so important to use data to inform and refine our creative strategies.Dora also addresses the conversation around AI in this field. She explains that while AI tools effectively democratize creativity, they haven’t replaced human creative ability and intuition. In fact, in a market increasingly saturated with AI-generated content, consum...
2025-10-0833 min
Masters of MarketingBoosting Your Brand's Reputation Through Employee Advocacy – with Gordon GlenisterIn this episode of Masters of Marketing, we chat with Gordon Glenister, an expert in influencer marketing and employee advocacy. Influencer marketing has seen tremendous growth in recent years. We discuss the risks and benefits involved - and why your employees can be the most authentic storytellers for your brand.Gordon explains how creating an employee advocacy program – in other words, encouraging your employees to act as influencers for your brand – can enhance your brand's reputation, increase employee engagement, and significantly reduce your recruitment costs. He shares some examples of companies that have implemented this strat...
2025-09-1931 min
Masters of MarketingFinding Your Brand Voice through Creative Content – with Ian EvansIn this episode of Masters of Marketing, we're delighted to be joined by Ian Evans from tl;dv, an AI-powered notetaker for online meetings. Ian has been a key figure in developing tl;dv's brand voice, successfully building up an engaged online community through amusing, relatable social media content based on corporate humor. We hear his take on effective social media marketing, and why it's so important to focus on the quality of content rather than selling or follower counts. We also discuss the challenges of creative burnout, and how leadership can help mit...
2025-09-0338 min
Masters of MarketingWhy Accessibility Matters in Marketing – with Sacha MartinaIn this episode of Masters of Marketing, we're joined by House of Inclusion co-founder Sacha Martina to discuss the vital importance of diversity, equity, and inclusion (DEI) in marketing. With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach. Sacha provides guidance on how marketers can create more inclusive content, such as simplifying language, improving readability, and making use of subtitling - highl...
2025-08-2034 min
Masters of MarketingSustainability and Conscious Consumerism in Marketing – with Carole Picou-KatmannIn this episode of Masters of Marketing, we chat with The Entrepreneur Whisperer Carole Picou-Katmann, a fractional CMO and marketing expert, about how the narrative of marketing is changing to embrace sustainability and conscious consumerism. Carole discusses the positive impact purpose-driven brands can have on the planet, and why it's important for companies to take even small steps towards being more sustainable. We talk about the particularly relevant issue of greenwashing, and how consumers and brands can recognize and tackle it through clarity, transparency, and third-party verifications. Carole also touches on carb...
2025-08-0635 min
Masters of MarketingHow Large Organisations Use MarTech for Campaign Management – with Claudia Steinke and Andy AndrewsIn this episode of Masters of Marketing we chat with two of our Marmind teammates, Claudia Steinke and Andy Andrews, about the benefits of marketing resource management tools for large, multinational organizations. Claudia and Andy highlight how MRM tools like Marmind enable teams to focus on planning and orchestrating their marketing, rather than dealing with endless administrative tasks. We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for all of an organization's marketing plans, budgets, and results. They explain how using the software increases transparency and ac...
2025-06-1825 min
Masters of MarketingThe Art of B2B Content Marketing – with Marina KrivonossovaIn this episode of Masters of Marketing, we're joined by Retold founder Marina Krivonossova to chat about all things B2B content marketing. Marina shares how B2B companies, especially those offering more technical, "unsexy" products or services, often struggle to communicate their value effectively. This is where the need for good storytelling comes in, making content a vital part of the overall marketing strategy. We discuss the importance of doing thorough background research for successful content marketing, as well as the need to focus on quality over quantity when it co...
2025-05-2620 min
Masters of MarketingBoosting growth through partnership marketing – with Lukas van RemmerdenIn this episode of Masters of Marketing, we sit down for a chat with Lukas van Remmerden, Partnership Marketing Manager at Personio and Founder of Fourtees - an innovative project aimed at supporting male mental health through fashion. Lukas tells us about his work in partnership marketing at Personio and explains how successful partnerships can unlock huge growth opportunities for brands. Building relationships is key to successful partnership marketing, and Lukas emphasizes that there's nothing to lose in reaching out – people are often more open to collaboration than you think!Inspired by Lukas's work at Fou...
2025-04-3023 min
Masters of MarketingMarketing for B2B E-commerce – with Mads R. JohannessenIn this episode of Masters of Marketing, we’re joined by Mads R. Johannessen, Head of Global Marketing and E-commerce at Micro Matic. Since the end of the COVID pandemic, Micro Matic has seen significant growth and made several acquisitions - rapidly reestablishing itself as the global market leader in the supply of keg couplers, keg spears and dispensing solutions to the brewing industry.Mads, who has been with the company for several years now, shares his insights into the complexities of managing a global supply chain and the importance of maintaining brand consistency across var...
2025-04-1722 min
Masters of MarketingEnhancing Marketing with AI – with Cathy McPhillipsIn this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute. We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends. While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our marketing efforts. AI should be used to assist and augment our work; not to replace...
2025-03-2626 min
Masters of MarketingMeasuring Success in Full Funnel Marketing Campaigns – with Markus WidmerIn this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog. As the marketing director of a highly data-driven agency, Markus knows a thing or two about measuring success! While many marketers focus on tracking specific metrics to find out which channels are performing well in a campaign, he explains why this can be misleading – emphasizing the importance of understanding the full funnel and looking at the bigger picture. Markus also shares the benefits of using marketing mix modeling to uncover which marketi...
2025-03-1225 min
Masters of MarketingImproving Marketing Effectiveness in Large Organizations – with Helen BurbankIn this episode of Masters of Marketing, we sit down with Helen Burbank, Director of Marketing Effectiveness and Strategic Projects at Springer Nature. As the world’s second largest scientific academic publishing organization, Springer Nature Group’s marketing team comprises around 500 marketers in multiple departments across the globe. Helen explains why the introduction of marketing resource management platform MARMIND was an essential step for such a large and dispersed organization, and shares her experience of implementing this change effectively at different levels. She fills us in on some of he...
2025-02-2624 min
Masters of MarketingBoosting Revenue with Mid-Funnel Marketing – with Brandi StarrIn this episode of Masters of Marketing, we chat with Brandy Starr, COO of Tegrita and author of ‘CMO to CRO: The Revenue Takeover by the Next Generation Executive’. She explains how predictable revenue can be achieved by optimizing mid-funnel marketing strategies, effectively linking marketing and sales. With understanding buyer behavior being essential to successful marketing campaigns, Brandi emphasizes the importance of using technology to track customer engagement and digital body language – both of which provide valuable data and insight into customer intent. Touching on her book ‘CMO to CRO’, Brandi also highligh...
2025-02-1224 min
Masters of MarketingThe Power of Differentiation in Marketing – with Barry LaBovIn this episode, we’re joined by Barry LaBov, CEO of LaBov & Beyond Marketing Communications and author of ‘The Power of Differentiation: Win Hearts, Minds, and Market Share’. Barry firmly believes differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated. He shares the steps involved in his team’s signature process of ‘brand re-engineering’, highlighting the importance of injecting each brand’s personality into its marketing communications. We also discuss why win...
2025-01-2925 min
Masters of MarketingSuccess with Marketing Planning – with Corey MorrisIn this episode of Masters of Marketing, we’re joined by Corey Morris, owner and CEO of digital marketing agency Voltage. With over 20 years’ experience in the digital marketing space, Corey shares first-hand insights on navigating change within his own agency, as well as discussing the benefits of specializing, the importance of having a well-documented marketing plan, and the necessity of viewing marketing as an investment rather than an expense. We also delve into his creation of the Digital Marketing Success Plan - a framework designed to help organizations document and execute their marketi...
2025-01-1022 min
Masters of MarketingUsing AI in Marketing – with Luis SousaIn this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing.
While many marketers are experimenting with AI tools, there’s often a lack of understanding about their applications and the extent of their capabilities. Luis explains that AI is not yet a magic solution to all our marketing woes – but, when properly implemented, it performs well in certain areas and can save us time and increase productivity.
Luis gives examples of some of...
2024-10-1629 min
Masters of MarketingHow to Uncover Valuable Consumer Insights – with Brett Townsend and Tim HoskinsIn this episode of Masters of Marketing, we talk consumer insights with Brett Townsend and Tim Hoskins from Quester, a brand and innovation strategy and insights consultancy.
Narratives drive human behavior - so it makes sense that understanding consumer narratives can really boost your marketing efforts. However, traditional market research methodologies are often limited in their ability to uncover these narratives.
Brett and Tim discuss how tapping into unmoderated conversations in cyberspace can reveal the prevailing narratives around a particular brand, category, product or topic, and how listening to these narratives can...
2024-09-2529 min
Masters of MarketingBuilding Effective Marketing Teams – with Kushlani De SilvaIn this episode we’re joined by Kushlani De Silva, a fractional CMO, to discuss the perception of marketing within organizations – and why having dedicated resources for different marketing functions is essential for scalability and sustainable growth.
Kushlani tells us about her role providing strategic marketing input and support to organizations in the tech industry, sharing her insights on how to build effective marketing teams. She highlights the issue of organizations placing too much workload and expectation on a one-person marketing team, emphasizing the need to set realistic expectations and view hiring as an investment in th...
2024-09-0321 min
Masters of MarketingScaling Your Brand on Amazon – with Mike BeggMike Begg, CEO and co-founder of the digital marketing agency AMZ
Advisers, joins us in this episode of Masters of Marketing to discuss
how brands can scale up their sales on Amazon.
With the majority of product searches now starting on Amazon, it’s a
no-brainer for growing brands to invest into the platform. Mike shares
valuable insights into how you can maximize visibility and drive organic
sales on Amazon using SEO, content optimization and advertising.
He also fills us in on the most common mistakes to avoid on Amazon, from
not investing enough in the platform to not pl...
2024-08-2123 min
Masters of MarketingExpanding Your Customer Base with Inclusive Marketing – with Sonia ThompsonIn this episode we chat with Sonia Thompson, an inclusive brand strategist, about the importance of inclusive marketing – and how being intentionally inclusive can help you attract a bigger, more diverse, and fiercely loyal customer base.
Representation in marketing has an impact on consumers that goes beyond the product itself. Sonia explains the importance of making people feel seen and included, and how this impacts consumers’ perception of your brand.
She also gives examples of brands that have successfully implemented inclusive marketing, and we discuss how brands can make their marketing campai...
2024-08-0522 min
Masters of MarketingManaging Expectations in Rebranding Projects - with Darren Horwitz
Darren Horwitz, founder of TenTen Group, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo.
He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization.
Darren also highlights the challenges of managing expectations around cost and timing in a rebranding project. He mentions the importance of flexibility in the process and the need to validate and prioritize the different elements of a brand implementation.
2024-06-0531 min
Masters of MarketingBuilding a Sales Pitch that Aligns with Your Positioning - with April DunfordApril Dunford, positioning expert and author of 'Obviously Awesome', discusses the importance of positioning and building a sales pitch. She emphasizes the need to focus on a niche market and differentiate from competitors.
April shares her 10-step process for developing a positioning strategy and explains how to build a sales pitch that aligns with the positioning. She also highlights the common mistakes companies make when it comes to positioning and sales pitches.
Takeaways
Focus on a niche market and differentiate from competitors to stand out.
Develop a positioning strategy using a 10-step process.
Build...
2024-05-2936 min
Masters of MarketingMastering Branding Excellence - with Jim Pietruszynski
Join us for an insightful journey into the world of branding with Jim Pietruszynski, CEO of SoulSight, a distinguished brand design agency with over 30 years of expertise.
In this episode of "This Is Your Captain Speaking," Jim shares invaluable insights gained from collaborating with renowned brands such as Kraft Heinz, Coca-Cola, and Pfizer. Delve into SoulSight's holistic approach to brand innovation, renovation, and activation, emphasizing the importance of crafting authentic brand experiences that resonate with consumers.
Discover how brands serve as cultural archetypes, reflecting human needs...
2024-05-2217 min
Masters of MarketingUnveiling the Future of MarTech - with Odd Morten SørensenIn this episode, Andy Culligan sits down with Odd Morten Sørensen, a seasoned Marketing Operations Specialist with over 20 years of experience in technical marketing and marketing operations.
Based in Norway, Odd Morten has made significant contributions to the global MarTech landscape and is known for his thought leadership in marketing automation and digital marketing.
🚀 Key Insights:
Navigating the MarTech Landscape: Discover how Odd Morten's journey from technical marketing roles to marketing operations paved the way for his success in the industry.
The Rise of Marketing Operations: Explore the evolution of mark...
2024-05-1623 min
Masters of MarketingElevating Your B2B Marketing Strategy with Podcasting - with Jason Bradwell
Join us in this episode as we delve into the world of B2B marketing and podcasting with Jason Bradwell, Founder of B2B Better. Discover how Jason's journey across global tech companies led him to pioneer a new approach to marketing through podcasting.
From leveraging thought leadership content to maximizing ROI, learn actionable strategies to elevate your B2B marketing game. Don't miss out on valuable insights that could revolutionize your marketing strategy!
Key Topics:
The evolution of B2B marketing in the digital age
Unleashing the...
2024-04-2423 min
Masters of MarketingCreating value-driven content for more authentic marketing - with Gregory BrooksIn this episode, we're joined by Gregory Brooks, CMO & Partner at SearchTides. Greg shares insights on navigating the evolving landscape of marketing, emphasizing the importance of authenticity and value-driven content.
From understanding the customer journey to standing out in a saturated market, Greg provides valuable perspectives on building brand equity and driving success.
Join us as we explore the intersections of business, marketing, and the human element in today's ever-changing landscape.
Tune in now for an engaging discussion with Greg Brooks on "This Is Your Captain Speaking"!
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2024-04-1027 min
Masters of MarketingCracking the code: A social media success story - with Aidan BranniganIn this episode, we're thrilled to welcome a true pioneer in the field of social media, Aidan Brannigan, Head of Social for The Marketing Millennials.
Our CMO Andy Culligan sits down with Aidan, delving into the secrets behind his remarkable success in growing audiences and driving engagement across various platforms.
From memes to podcasts, Aidan shares insights that challenge conventional B2B marketing strategies and offer a glimpse into the future of content consumption.
Listen in and explore with us the intersection of creativity, consistency, & community building in the digital age.
...
2024-03-2619 min
Masters of MarketingDecoding Marketing Effectiveness - with Nick Milne"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that."
In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting.
In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility within the organization, offering insight into the strategic mindset required for...
2024-03-1920 min
Masters of MarketingRevolutionize your Email Game - with Samar Owais"Email's been dying since the 90s. And let's say, what, 25, 30 years later, it's still there. It's still alive."
Dive into the world of email marketing ✉️ with our latest podcast episode featuring Samar Owais, founder of Emails Done Right.
Discover Samar's journey from battling burnout to mastering the art of crafting compelling email journeys for big players like Marriott and MetLife.
Explore the role of AI in email marketing, learn from Samar's early mistakes, and gain fresh insights into challenging the status quo.
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>> Connect with Samar on LinkedIn
2024-03-1218 min
Masters of MarketingNavigating the intersection of Marketing & IT - with Anna AlbinssonSpoiler: It's definitely worth listening to this episode.
Not only for Andy's explanation of why his face currently looks the way it does - but also for our guest today, Anna Albinsson.
She recently took on her new role as the CMO at Avoki.
Anna's worked as a leader in various commercial roles over the past 15 years with a core focus on data and analytics. She's been focused on transforming brands and integrating companies after acquisitions. Amongst other things, Anna's been the CEO of Whisper Group, a global CMO at Dun & Bradstreet, and...
2024-03-0722 min
Masters of MarketingMastering Marketing: Insights from the Minds Behind Bonfire - with Shannon Deep & Kevan LeeIn this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee, both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling.
Shannon and Kevan bring a wealth of experience and expertise to the table, particularly within the text-based and B2B sectors. They have a rich background with a focus on storytelling and marketing, having worked as marketing leaders at companies such as Buffer...
2024-03-0621 min
Masters of MarketingMastering Customer Marketing: The intricate dance of managing relationships with large accounts - with Shannon HowardMastering Customer Marketing: The intricate dance of managing relationships with large accounts
🎙️ Dive deep into the world of enterprise learning management systems with our latest podcast episode featuring Shannon Howard, Director of Customer & Content Marketing at Intellum. In this insightful conversation, Shannon shares her experiences in the realm of customer marketing, particularly within the dynamic landscape of mega-corporations like Meta and X.
🌐 Learn how Intellum powers learning for organizations of all sizes, including giants like Meta and X, shaping customer education programs from the ground up.
🤝 Shannon sheds light on the unique...
2024-01-1119 min
Masters of MarketingEmotional Intelligence in Marketing: A Strategic Approach - with Talia WolfIn this episode, we'll dive deep into the dynamic world of conversion optimization with Talia Wolf, CEO & Founder of Getuplift.
Discover the game-changing strategy of Emotional Targeting, a unique approach that revolutionizes B2B marketing. Talia shares insights into crafting customer-first experiences, going beyond conventional optimization methods.
Delve into the psychology behind decision-making and learn how understanding emotional intent transforms not just your website but your entire funnel - and gain invaluable perspectives on A/B testing pitfalls, debunking best practices, and the fundamental importance of meaningful customer research.
Tune...
2024-01-0520 min
Masters of MarketingDecoding Effective Marketing Strategies - with Margaret KelseyJoin us in our latest podcast episode as we unravel the secrets of strategic marketing with Margaret Kelsey, a leading expert in guiding B2B startups. Margaret's journey from OpenView to advising founders and heads of marketing has yielded invaluable strategies for success.
Explore how startups can navigate crucial growth phases, craft tailored marketing approaches, and align internal values with their brand's external image. Margaret's expertise shines as she unveils the balance between creativity and strategy that fuels startup triumphs in today's competitive landscape.
Tune in for a concise yet impactful conversation on Spotify and YouTube. Elevate your marketing...
2023-12-1923 min
Masters of MarketingJuliana Méndez (Fractional CMO | VP Growth & advisor for B2B SaaS)🎙️ Unlocking the Power of Fractional Leadership in Marketing: Insights with Juliana Méndez
In this episode of This Is Your Captain Speaking, join us as we explore the world of fractional CMOs and leaders with the exceptional Juliana Méndez. Delve into Juliana's journey, uncovering how she transitioned from a consultant to a fractional leader, seeking more impactful, long-term projects while steering clear of full-time commitments.
Discover the critical differences between consultancy and fractional leadership, as Juliana emphasizes the necessity for deeper involvement and tangible results. Gain insights into her accelerated learning across 40+ teams, understanding the nee...
2023-11-3021 min
Masters of MarketingCaitlin Cassady (VP of Marketing | Beyond)In this episode, Andy speaks to Caitlin Cassady, VP of Marketing at Beyond.
Caitlin explains the business model behind Beyond and shares some of the challenges around marketing multi-product solutions to multiple audiences. (Spoiler: One of the biggest challenges is building a website that allows users from different segments to convert even though the customer journey can look very different for them.)
Diving deeper into effective CTAs, she highlights how offering a free credit rather than a free trial didn’t only help her marketing team increase conversions but also improve adoption and usage.
...
2023-09-2725 min
Masters of MarketingThe importance of allowing customers to self-educate them about your product - with Daniel NybergOur guest in this episode is Daniel Nyberg, VP Marketing at Paligo.
Daniel explains what a component CMS is and talks about the challenges that come with marketing a product that is a niche within a niche. He speaks about the importance of allowing customers to self-educate them about your product and explains why he thinks of demand generation as educating the market.
He also tells us why category management is an important part of his marketing strategy and why he has been keeping an eye on Bing lately (hint: it’s because there has be...
2023-09-0626 min
Masters of MarketingAndy Riegler Andrews (Teamlead Marketing | epunkt)Our guest in this episode is Andy Andrews, Teamlead Marketing at Austrian recruiting firm epunkt.
Andy tells us about how he first got into Marketing Automation more than 10 years ago, what the challenges were back then and what doing Marketing Automation means today.
He shares some of his worst moments when it comes to trying to integrate two systems and explains why roll-backs can be an absolute lifesaver.
He also lets us in on a few secrets, such as one of his favorite B2B campaign ideas and what his tech stack looks...
2023-08-2925 min
Masters of MarketingHow the current economic climate helps you do a better job, rather than making things difficult - with Trinity NguyenIn this episode, Andy discusses current challenges in marketing with Trinity Nguyen, VP Marketing at UserGems.
Trinity explains how, in her view, the current economic climate helps her do a better job, rather than making things difficult:
“With the current environment, we are kind of forced to do the right thing, even though it’s very painful. I mean, nobody wants to have stricter ICP criteria. I’m responsible for the revenue and the pipeline, so the bigger the ICP, the better. But seeing how things play out and being in a position where you can se...
2023-07-0522 min
Masters of MarketingCurrent challenges in marketing - with Jane SerraIn this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast.
Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes.
She also tells us where she learnt to speak 1.5 languages and why her son will soon speak two.
When it comes to some of the challenges she is cu...
2023-06-2623 min
Masters of MarketingAI and the impact it is going to have on marketing - with Cathy McPhillipsIn this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute.
Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week.
Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like AI-powered technology in a few...
2023-05-3123 min
Masters of MarketingHow customer research can help marketing teams eliminate guesswork - with Georgiana LaudiIn this episode, we discuss customer-led growth with Georgiana Laudi.
Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space. When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing. She highlights how customer research can help marketing teams eliminate guesswork and build solid strategies instead.
Tune in for more!
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Guest: Georgiana Laudi > https://www.linkedin.com/in/georgianalaudi/
Visit Georgiana’s we...
2023-05-2324 min
Masters of MarketingStefan Von Lieven (Founder & CEO | artegic AG)For this episode, Andy had a chat with artegic founder Stefan von Lieven about why email
marketing is still relevant today despite having been pronounced dead countless
times.
“When social media became really popular, everyone was saying that email is dead.
It’s going to be all social media from now on. We were like ‘ok, let’s see’.
And then, after a while, all these big platforms, like Facebook and Twitter,
used email to engage me and to get me back on their platform. So email has been
very much about retention and identifica...
2023-05-1525 min
Masters of MarketingHow marketers can have more satisfaction and joy from their career - with Stacey DanheiserIn this episode of This is Your Captain Speaking, B2B growth marketing strategist
Stacey Danheiser speaks about why marketers feel like order takers these days
and why it’s important for them to focus on the customer instead of tech and
tactics.
“I started to notice a trend where marketing is moving into this sort of tactical realm.
And I have a lot of conversations with marketers and companies these days and
the marketers feel like order takers, and the CEOs feel like they have to tell
the marketing team what to do. And so we...
2023-05-1529 min
Masters of MarketingUnlocking the potential of customer data platforms - with David RaabIn this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way.
He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible to other systems. David explains that this definition was carefully crafted to exclude other systems that may appear similar but do not meet the expectations of what a CDP should do, such as segmentation...
2023-04-0629 min
Masters of MarketingUwe Römgens (Managing Consultant | adesso SE)*** German Episode ***
With our guest Uwe Römgens (adesso) Andy talks about a hot topic that is well known to many companies at the moment: Digital transformation.
Change only works if it comes from the very top - it must therefore be initiated by the C-level, and lived and carried downwards. This should not happen ad hoc, but rather one should think about how to approach this digital transformation. Indeed, the digital transformation is often quite difficult in historically grown structures - especially here, you have to think about how best to take people w...
2023-03-0826 min
Masters of MarketingPodcast_Promotion-VideoCheck out This is Your Captain speaking & listen to what our experts from the marketing world have to say!
2023-02-2400 min
Masters of MarketingAlexander Low (Director | Beyond Sales)For this episode, Andy sat down with Alexander Low, Director of BeyondSales, to speak about social selling on LinkedIn.
How can you use LinkedIn to sell your products and services? Does going viral help you grow your business? How do you create a personal brand on LinkedIn?
These are just some of the questions Andy and Alex discussed.
Listen to the entire episode for more insights on how you can use LinkedIn to win new business.
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Guest: Alexander Low
Companypage: BeyondSales
2023-02-0730 min
Masters of MarketingOhad Hecht (Co-Founder & CEO | Prodport)In this episode of This Is Your Captain Speaking, Ohad Hecht, CEO and founder of Prodport, speaks about why he thinks personalization is the name of the game when it comes to e-commerce and customer acquisition:
“We all wish we had billions to just throw at customer acquisition. But the reality is that every company has a certain amount of money to spend on acquiring customers, so you want to make sure you’re spending that money wisely. Now if you think about all touchpoints with your customers across all channels – whether it’s for acquisition or retentio...
2023-02-0625 min
Masters of MarketingAlex Olley (Co-Founder, Chief Revenue Officer | Reachdesk)Our guest Alex Olley started Reachdesk because of a problem that he and his co-founders were facing: Rising above the noise and cutting through the digital clutter is becoming harder given digital channels are exploding. Reachdesk was built to help B2B companies create experiences their customers will love, and to help achieve desired results in a busy and competitive world.
Thus, companies can deliver gifts and direct mail that build deeper connections with customers, prospects, and employees at the click of a button.
Alex and his team want to see a world in which every...
2022-12-0517 min
Masters of MarketingHow to help startups and scaleups avoid inefficient marketing investments - with John K. BradyMarketing has to be well thought out and executed properly for it to scale a brand.
And that's exactly what our guest John K. Brady helps early stage businesses do.
Having helped brands grow in different industries such as automotive, consumer electronics, hospitality, B2B services, retail & FMCG, he brings a wealth of experience, specifically in digital marketing to the table.
The former Marketing Director of gurkerl.at & Head of Online Marketing at Falkensteiner Hotels now is focussing on helping startups and scaleups avoid inefficient marketing investments by making sure all the basics are covered f...
2022-12-0526 min
Masters of MarketingUsing Amplified Marketing to activate and attribute audio & video content - with Lindsay TjepkemaCasted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and more.
Tune in to hear how your company can use unique marketing approaches to differentiate!
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Guest: Lindsay Tjepke...
2022-12-0520 min
Masters of MarketingLutz Klaus (Founder & Owner | Marketing ROI Experts)Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His clients are among others TRUMPF, Freudenberg, PERI, ebay Kleinanzeigen, Jungheinrich Profishop and Munich Airport.
His focus is on the successful implementation of marketing automation, lead management and data-driven marketing. Prior to founding his company in 2016, he spent 28 years in B2B marketing and sales, including the last 20 years in the IT industry at Avaya, Nortel and Juniper Networks. At Avaya, he led the EMEA channel program with 1 billion in sales volume and at N...
2022-11-0933 min
Masters of MarketingUsing unique marketing Approaches as your competetive advantage - with Markus WidmerIt was fantastic to chat with Mondi's Team Lead of Customer Experience Markus Widmer as he shares his powerful insights with us. One aspect that stood out: “Other digital campaigns are hard to beat, but that means things that are physical; touch and feel that give that wow effect, have become the new special thing.”
As Customer Experience Team Lead of multinational packaging and paper group MONDI, Markus Widmer and his team's direct marketing approach put their award-winning “Catching Feels” campaign on the map. Thanks to Widmer's and his team's efforts, thousands of local and global brands are able...
2022-08-0838 min
Masters of MarketingUsing humor in marketing as your competetive advantage - with Tyler LessardIt's an absolute pleasure to host Tyler Lessard on our Marketing Cockpit Podcast! Our guest's insight of the day: "The majority of content that Sales Reps consume are LinkedIn short-form content, podcasts, and humor-based source of content." Learn how you can appeal to your customers with fun & engaging content!
As VP Marketing & Chief Video Strategist of video media company Vidyard, Tyler Lessard and his team live and breathe video marketing by producing unique learn-and-laugh content for the sales community. The ultimate goal of Vidyard is help you connect with more buyers, close more deals, and optimize your...
2022-08-0821 min
Masters of MarketingDan Dillon (CMO | Reveal Mobile)We're excited to welcome Chief Marketing Officer Dan Dillon to This is Your Captain Speaking! Our guest's insight of the day: "Our priority as a company is to massively increase organic traffic and ultimately, organic demand. We amplify this through Chat, PR, SEO, and consistent ROI goals."
As CMO of tech company Reveal Mobile, Dan Dillon and his team's data-driven approach put geofencing marketing on the map. Thanks to Dillon and his team's efforts, his clients now have the precise location data they need to better understand their customers, reach them based on where they go, and m...
2022-08-0824 min
Masters of MarketingKathleen Booth (Senior Vice President Marketing | Tradeswell)Today is a special treat as we welcome tech veteran Kathleen Booth and her entrepreneurial spirit. Our guest's best advice: "B2B companies need to leverage that media mindset and combine it with community to create a flywheel for massive audience growth." Tune in to hear more on how your company can grow its customer base!
As Senior Vice President of Marketing of software development company Tradeswell, Kathleen Booth and her team empower company growth by making e-commerce actions more informed, faster, and more profitable. The ultimate goal is to put the power of data science at...
2022-08-0821 min
Masters of MarketingMartin Cox (Strategic Development & PR Director | Copestone: The Content Agency)On today's episode we're diving deeper into the Content Marketing Industry. Our guest holds valuable insight regarding the creation of content that drives traffic: "If you’re creating great content, eventually it will be picked up. It’s about consistency and to keep on going."
As prior Strategic Development & PR Director of the strategic marketing consultancy Copestone, Martin Cox and his team set the marketing content and creation foundation for B2B and B2C clients in sectors including engineering, industrial, energy, oil and gas, healthcare, life sciences, medical, finance, professional services, and retail.
The goal...
2022-08-0821 min
Masters of MarketingTal Valler (Chief Marketing Officer | Zoovu)On today's episode we're diving deeper into the Information Technology and Services Industry. Our guest's insight into the marketing trends that are missing is that "there isn't any CRM that is geared towards PLG. This is a gap I am trying to fill through active campaigning."
As prior Chief Marketing Officer of SaaS company Zoovu, Tal Valler and his team set the marketing research and analysis foundation for companies like Amazon, Microsoft, and Bose. The goal of Zoovu is to deliver engaging product discovery experiences that guide, personalize and deliver the right product every time.
C...
2022-08-0819 min
Masters of MarketingPatrick Ward (Vice President of Marketing | Rootstrap)"One of marketer's biggest superpowers: to understand why people think the way they do and what is the context behind them." Today, we're diving deep into the software development space and how anyone can grow within their organization.
Responsible as the VP of Marketing of software company Rootstrap consisting of 300+ employees, across 4 continents, Patrick Ward transforms businesses with clear, consistent marketing. At Rootstrap, the team use outcome-driven development to help companies scale people, processes, and products. In this episode Patrick Ward talks to us about the challenges and best ways to create value within your company.
2022-08-0824 min
Masters of MarketingJordan Cohen (Chief Executive Officer & Founder | The Fox Hill Group)Leadership skills are imperative to the success of a company. Our guest's insight is valuable for developing self-reliance and resilience: "The importance of having people you work well with, and autonomy of having leaders who trust you in your role to do your job is key to a success for the company as a whole."
Responsible for The Fox Hill Group consisting of a team of energized, passionate, and proven growth marketing leaders, CEO Jordan Cohen and his team help companies as an expert marketing management and research consultancy. Their goal is to spearhead marketing for tech...
2022-08-0835 min
Masters of MarketingDavid Rowland (Head Of Digital Marketing | EcoOnline Global)Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he's currently also heading up the company's EMEA & US digital marketing/demand generation activities.
Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline's Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting.
As the leading EHS (environmental, health and safety) SaaS-provider for organisations that are looking to centralise their entire EHS function and empower their entire workforce t...
2022-04-0719 min
Masters of MarketingAndreas Ladich (Head of Advertising & Marketing | Vienna Airport)Learning to fly with marketing - or: How to manage Vienna Airport's marketing processes even in difficult times.
What sounds a bit like the headline of a management magazine actually describes the everyday life of our guest today, Andreas Ladich, extremely accurately.
He is responsible for the marketing agendas of Vienna International Airport (VIE). In conversation with our Director Sales & Business Alliances Paul Polak, however, he also repeatedly provides insights into his second job as President of the Marketing Club Austria:
Here, topics that concern the country's marketing industry are on the agenda, su...
2022-04-0631 min
Masters of MarketingRalf Strauss (Managing Partner | Marketing TechLab GmbH)
"I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area", Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH.
With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today in a wide spectrum of different roles.
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2022-04-0118 min
Masters of MarketingThe CEE network & the mission of a common martech stack - with Herbert HorakMarketing can sometimes get complicated, especially when it comes to specific technology in use for it. Our guest's motto "make everything you do look easy" contributes in any case to facing up to the challenging activities of everyday marketing in the most balanced way possible.
Responsible for all the CEE network consisting of 13 countries , Herbert Horak and his team set the marketing technology network foundation for all those network banks. The goal therefore is to have a common martech stack for all of them, that is to say to harmonize all the processes. Currently, he and h...
2022-03-1519 min
Masters of MarketingDeclan Mulkeen (CMO | StrategicABM)
"What about if I show you what my ABM program delivers?", is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers' pulses race, and demystifies a few "urban legends" in the process.
In our first episode, the CMO ofStrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the largest B2B Tech...
2022-03-0926 min
Masters of MarketingScott Brinker (VP | HubSpot & Editor | Chiefmartec)
"If you get those core applications right, then you get the most value out of them".
Speaking of marketing automation, interactive assessment tools, etc. we're also diving deep into the high-tech MarTech world with our first show guest every now and then.
In our first episode, the editor of Chiefmartec & VP of HubSpot's platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.
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2022-02-1820 min
AI豆腐脑#6 对话崔兴龙：大神视角下脑神经科学是不是AI超进化的关键？
上期节目留下了一些疑问：通用人工智能到底能否实现？未来AI与脑科学的发展到底会怎么结合？脑机接口发展的最大瓶颈是什么？
关于这些问题，本期节目中，我们终于邀请到了“老崔”——崔兴龙博士，在AI+脑神经科学交叉领域落地应用的领军人物，分享他的观点与看法；跟大家一起聊一聊人工智能想要撕掉“人工智障”的标签，实现底层算法的突破，到底什么才是关键。
对此，老崔始终认为， “如果AI想在算法底层实现真正的突破，想要到达接近通用人工智能的目标，不去借助脑科学在行为神经生物学和计算神经网络科学上的发展，我觉得是不可能实现的。”
也欢迎大家留言分享你的看法。
【本期特别嘉宾】
崔兴龙，现任元知科技集团联席总裁，元知智能研究院院长、投资合伙人，是AI+脑神经科学交叉领域落地应用的应用科学领军人物，多次获得AI及计算领域奖项。北京大学计算机硕士，加州理工学院计算及神经系统博士。深耕互联网、人工智能、类脑计算等领域20年；曾担任Google Lab跨语即时翻译及搜索、PIM数模语义转化，模型驱动等项目负责人，是AI较早落地的顶级项目的开拓者、实践者。
崔兴龙先生于2007年回国创业，专注于互联网及人工智能在商业领域的落地实现，作为创始合伙人成立了多家公司，并多次推动上市和并购。2018年应邀作为美国人工智能大会嘉宾，讲述关于AI、脑神经科学、认知神经科学等在智能营销上应用，并基于MarMind介绍具体算法与模型在市场上的应用。
李少堃，毕业于北京大学数学科学学院和美国宾夕法尼亚大学沃顿商学院，并取得统计学博士学位。2011年于全国数学奥林匹克取得满分金牌，成为当年国内仅有的两位满分选手之一，同年成为广东高考理科数学状元。15年从北大毕业后，进入宾夕法尼亚大学沃顿商学院就读博士，师从美国著名统计学家、2008年统计学界最高奖项“总统奖”获得者蔡天文教授，主要研究领域为高维统计学。
【本期主播】Tequila, Rumble
【后期制作】Tequila, Margarita
2021-06-2549 minAI豆腐脑#6 对话崔兴龙：大神视角下脑神经科学是不是AI超进化的关键？
上期节目留下了一些疑问：通用人工智能到底能否实现？未来AI与脑科学的发展到底会怎么结合？脑机接口发展的最大瓶颈是什么？
关于这些问题，本期节目中，我们终于邀请到了“老崔”——崔兴龙博士，在AI+脑神经科学交叉领域落地应用的领军人物，分享他的观点与看法；跟大家一起聊一聊人工智能想要撕掉“人工智障”的标签，实现底层算法的突破，到底什么才是关键。
对此，老崔始终认为， “如果AI想在算法底层实现真正的突破，想要到达接近通用人工智能的目标，不去借助脑科学在行为神经生物学和计算神经网络科学上的发展，我觉得是不可能实现的。”
也欢迎大家留言分享你的看法。
【本期特别嘉宾】
崔兴龙，现任元知科技集团联席总裁，元知智能研究院院长、投资合伙人，是AI+脑神经科学交叉领域落地应用的应用科学领军人物，多次获得AI及计算领域奖项。北京大学计算机硕士，加州理工学院计算及神经系统博士。深耕互联网、人工智能、类脑计算等领域20年；曾担任Google Lab跨语即时翻译及搜索、PIM数模语义转化，模型驱动等项目负责人，是AI较早落地的顶级项目的开拓者、实践者。
崔兴龙先生于2007年回国创业，专注于互联网及人工智能在商业领域的落地实现，作为创始合伙人成立了多家公司，并多次推动上市和并购。2018年应邀作为美国人工智能大会嘉宾，讲述关于AI、脑神经科学、认知神经科学等在智能营销上应用，并基于MarMind介绍具体算法与模型在市场上的应用。
李少堃，毕业于北京大学数学科学学院和美国宾夕法尼亚大学沃顿商学院，并取得统计学博士学位。2011年于全国数学奥林匹克取得满分金牌，成为当年国内仅有的两位满分选手之一，同年成为广东高考理科数学状元。15年从北大毕业后，进入宾夕法尼亚大学沃顿商学院就读博士，师从美国著名统计学家、2008年统计学界最高奖项“总统奖”获得者蔡天文教授，主要研究领域为高维统计学。
【本期主播】Tequila, Rumble
【后期制作】Tequila, Margarita
2021-06-2549 min
Dünya TrendleriDeğer Yaratmanın Formülü: Tasarım Odaklı Düşünme 1/2 - Konuk: Innolabz Kurucusu Mete Yurtsever19. Bölümde konuğum şirketlerin değer yaratma usulünü dönüştürmek için görevde olan Innolabz kurucusu ve yönetim danışmanı Mete Yurtsever. Dünya Trendleri Podcast serisinin 19. bölümünde Tasarım Odaklı Düşünme üzerine konuştuk.
(00:00) - Açılış ve Mete Yurtsever'i tanıyoruz.
(08:21) - Organisazyon kültürü için değer yaratmak.
- Peter Drucker - “Kültür, Stratejiyi Kahvaltı Niyetine Yer.” https://www.temelaksoy.com/kultur-stratejiyi-kahvalti-niyetine-yer/
-Parlak Zekalı Pislik - “Brilliant jerks” https://www.marketplace.org/2019/08/07/brilliant-jerks-performance-review/
- VUCA'da takım olmak. https://anchor.fm/dun...
2020-05-2531 min