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Showing episodes and shows of
Marti Barletta
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Hancock Talks
Innovative sales strategies for selling to women
Unlock the secrets to engaging with a powerful demographic in the latest episode of Hancock Talks, featuring Marti Barletta, renowned as "the First Lady of Marketing to Women." Dive deep with Marti as she sheds light on the evolving role of women as financial decision-makers. Enhance your client interactions and sales strategies by exploring: The unique decision-making processes of womenFactors impacting their wealth-building journeysTailored marketing strategies for women who are primary earnersHow to conduct meaningful financial discussions with womenINTENDED FOR FINANCIAL P...
2025-03-21
19 min
Archivo presente: Día X Día
205º Aniversario del nacimiento de Juana Manso
Escritora, traductora, periodista, maestra y precursora del feminismo en la Argentina, Uruguay y Brasil, fue una de las grandes teóricas de la educación nacional que le imprimió su carácter a los procesos escolares de la época. Juana Manso nació en Buenos Aires, el 26 de junio de 1819; sufrió el exilio, su adolescencia y juventud osciló entre esos países. En Uruguay emprendió su primera labor educativa al crear el "Ateneo de Señoritas", donde educaba a las niñas de la elite montevideana; también, comenzó su carrera de escritora, y publicó sus poemas firmados con seudónimos en diarios de la...
2024-06-26
29 min
Archivo presente: Día X Día
Juana Manso, una mujer fundamental
Escritora, traductora, periodista, maestra y precursora del feminismo en la Argentina, Uruguay y Brasil, fue una de las grandes teóricas de la educación nacional que le imprimió su carácter a los procesos escolares de la época. Juana Manso nació en Buenos Aires, un día como hoy de 1819; sufrió el exilio, su adolescencia y juventud osciló entre esos países. En Uruguay emprendió su primera labor educativa al crear el "Ateneo de Señoritas", donde educaba a las niñas de la elite montevideana; también, comenzó su carrera de escritora, y publicó sus poemas firmados con seudónimos en dia...
2023-06-26
29 min
Hancock Talks
The nuances of selling life insurance to women
Don’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore:Why women represent an untapped sales marketWomen’s mindset and how it differs from male clientsTactics and ideas for prospecting and generating referralsUnderstanding women’s needs, preferences, and priorities For Financial Professional Use Only. Not intended for use with the general public.Insurance products are issued by: John...
2022-03-11
36 min
Hancock Talks
The nuances of selling life insurance to women
Don’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore: Why women represent an untapped sales market Women’s mindset and how it differs from male clients Tactics and ideas for prospecting and generating referrals Understanding women’s needs, preferences, and priorities For Financial Professional Use Only. Not intended for use with the general public. Insurance products...
2021-06-03
36 min
ETX Podcast
18. Pink Marketing
According to Marti Barletta, author of Marketing to Women, women are the primary decision-makers for consumer goods in 85% of households. In this episode Ciara & Holli explore "Pink Marketing;" what it is and why it might not be the best approach to marketing to women. A big myth is that marketing to "women" is a niche. You can't generalize an entire gender. In reality, women come in all shapes and sizes, different backgrounds and needs, so marketing to the umbrella of women is going to fall flat. We share some helpful tips on marketing to women the right way, and...
2021-04-27
26 min
WealthAbility® for CPAs
Women in Business
Today, more than ever, women are entering the world of finance and business. What are some of the differences between men and women in business? How are women changing the landscape as successful entrepreneurs? Joining us today is Marti Barletta to give us insight on how women are putting their own spin on traditional business practices.
2021-02-10
36 min
WealthAbility® for CPAs
Women in Business
Today, more than ever, women are entering the world of finance and business. What are some of the differences between men and women in business? How are women changing the landscape as successful entrepreneurs? Joining us today is Marti Barletta to help us explore how women are putting their own spin on traditional business practices. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-10
36 min
The Brighthouse Financial Insights Panel
Understanding Women’s Level of Retirement Preparedness
This episode was previously published in September 2019. Women have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women’s financial needs and how financial professionals can better address their concerns about retirement planning. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.”
2020-09-29
17 min
The Brighthouse Financial Insights Panel
Establishing Effective Relationships With Female Clients
This episode was previously published in August 2019. Women’s purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison, Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave, and Marti Barletta, marketing expert and author of t...
2020-08-25
17 min
La Tierra detrás de mis ojos
DIVISIONES
Descripción: “Los hermanos sean unidos porque esa es la ley primera. Tengan unión verdadera en cualquier tiempo que sea, porque si entre ellos se pelean los devoran los de afuera", cantaba el Martín Fierro. ¿A quiénes devoraron los de afuera en nuestra historia? ¿Quiénes se mantuvieron hermanados? ¿Quiénes configuraron una nueva manada? En este programa vamos a rememorar algunas divisiones históricas y, también, nuevas hermandades. Libreto: Sobre el pueblo de Bella Vista en San Juan nos contó Adrián Adaos. Sobre Sororidad nos contaron Pamela Lodola...
2020-04-01
55 min
The Brighthouse Financial Insights Panel
Guiding Female Clients Through Challenging Situations
Divorce and widowhood can color the decisions female clients make as they navigate these emotional phases, and the advisor’s role is to help them stay on track with their financial goals and retirement planning. Our experts discuss how to ensure that client relationships are strong before life-changing events occur. Speaking in this video are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.
2019-10-30
16 min
The Brighthouse Financial Insights Panel
Understanding Women’s Level of Retirement Preparedness
Women have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women’s financial needs and how advisors can better address their concerns about retirement planning. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.”
2019-09-26
17 min
The Brighthouse Financial Insights Panel
Establishing Effective Relationships With Female Clients
Women’s purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison, Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave, and Marti Barletta, marketing expert and author of the book “Marketing to Women.”
2019-08-29
17 min
J&See: Views on Marketing
How to Reach Women Through Marketing with Patti Minglin
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin Go Girl Communications: https://www.gogirlcommunications.com/ Naperville Moms Network: https://www.nctv17.com/c/the-naperville-moms-network/ IN THIS EPISODE: Marketing to Women by Marti...
2019-06-14
00 min
WealthWaveNOW™
Marti Barletta - Getting Smarter About Women - Part 2
Contact: Marti Barletta: http://martibarletta.comContact: Kim Scouller: kim.scouller@wealthwave.comSupport this podcast with a review ---->http://bit.ly/leadershipNOW
2018-08-30
41 min
WealthWaveNOW™
Marti Barletta - Getting Smarter About Women - Part 1
Contact: Marti Barletta: http://martibarletta.comContact: Kim Scouller: kim.scouller@wealthwave.comSupport this podcast with a review ---->http://bit.ly/leadershipNOW
2018-08-30
32 min
Marti Barletta- PRIMETIME WOMEN on EGG Live!
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Marti Barletta. The original live interview was 08/12/11. Women overall hold 50 percent of managerial and professional positions these days and, among them, PrimeTime Women are in the most senior positions with the most spending authority. Most marketers are unaware of the power of the PrimeTime market, who the PrimeTime Woman really is, and how to effectively capture her business. It is a moment of marketing opportunity unparalleled in history. Marti Barletta tells us who she is and how to win the heart...
2011-08-16
33 min
Purse Strings
Consulting Companies Marketing to Women
Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.
2008-05-20
37 min