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Marti Barletta

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Hancock Talks
Hancock TalksInnovative sales strategies for selling to womenUnlock the secrets to engaging with a powerful demographic in the latest episode of Hancock Talks, featuring Marti Barletta, renowned as "the First Lady of Marketing to Women." Dive deep with Marti as she sheds light on the evolving role of women as financial decision-makers. Enhance your client interactions and sales strategies by exploring: The unique decision-making processes of womenFactors impacting their wealth-building journeysTailored marketing strategies for women who are primary earnersHow to conduct meaningful financial discussions with womenINTENDED FOR FINANCIAL P...
2025-03-2119 minArchivo presente: Día X Día
Archivo presente: Día X Día205º Aniversario del nacimiento de Juana MansoEscritora, traductora, periodista, maestra y precursora del feminismo en la Argentina, Uruguay y Brasil, fue una de las grandes teóricas de la educación nacional que le imprimió su carácter a los procesos escolares de la época. Juana Manso nació en Buenos Aires, el 26 de junio de 1819; sufrió el exilio, su adolescencia y juventud osciló entre esos países. En Uruguay emprendió su primera labor educativa al crear  el «Ateneo de Señoritas», donde educaba a las niñas de la elite montevideana; también, comenzó su carrera de escritora, y publicó sus poemas firmados co...
2024-06-2629 minHancock Talks
Hancock TalksThe nuances of selling life insurance to womenDon’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore:Why women represent an untapped sales marketWomen’s mindset and how it differs from male clientsTactics and ideas for prospecting and generating referralsUnderstanding women’s needs, preferences, and priorities For Financial Professional Use Only. Not intended for use with the general public.Insurance products are issued by: John...
2022-03-1136 minHancock Talks
Hancock TalksThe nuances of selling life insurance to womenDon’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore: Why women represent an untapped sales market Women’s mindset and how it differs from male clients Tactics and ideas for prospecting and generating referrals Understanding women’s needs, preferences, and priorities   For Financial Professional Use Only.  Not intended for use with the general public. Insurance products...
2021-06-0336 minETX Podcast
ETX Podcast18. Pink MarketingAccording to Marti Barletta, author of Marketing to Women, women are the primary decision-makers for consumer goods in 85% of households. In this episode Ciara & Holli explore "Pink Marketing;" what it is and why it might not be the best approach to marketing to women. A big myth is that marketing to "women" is a niche. You can't generalize an entire gender. In reality, women come in all shapes and sizes, different backgrounds and needs, so marketing to the umbrella of women is going to fall flat. We share some helpful tips on marketing to women the right way, and...
2021-04-2726 minWealthAbility® for CPAs
WealthAbility® for CPAsWomen in Busines‪s‬Today, more than ever, women are entering the world of finance and business. What are some of the differences between men and women in business? How are women changing the landscape as successful entrepreneurs? Joining us today is Marti Barletta to help us explore how women are putting their own spin on traditional business practices. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-1036 minThe Brighthouse Financial Insights Panel
The Brighthouse Financial Insights PanelUnderstanding Women’s Level of Retirement PreparednessThis episode was previously published in September 2019. Women have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women’s financial needs and how financial professionals can better address their concerns about retirement planning. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.”
2020-09-2917 minThe Brighthouse Financial Insights Panel
The Brighthouse Financial Insights PanelEstablishing Effective Relationships With Female ClientsThis episode was previously published in August 2019. Women’s purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison, Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave, and Marti Barletta, marketing expert and author of t...
2020-08-2517 minLa Tierra detrás de mis ojos
La Tierra detrás de mis ojosDIVISIONESDescripción: “Los hermanos sean unidos porque esa es la ley primera. Tengan unión verdadera en cualquier tiempo que sea, porque si entre ellos se pelean los devoran los de afuera", cantaba el Martín Fierro. ¿A quiénes devoraron los de afuera en nuestra historia? ¿Quiénes se mantuvieron hermanados? ¿Quiénes configuraron una nueva manada? En este programa vamos a rememorar algunas divisiones históricas y, también, nuevas hermandades. Libreto: Sobre el pueblo de Bella Vista en San Juan nos contó Adrián Adaos. Sobre Sororidad nos contaron Pamela Lodola...
2020-04-0155 minThe Brighthouse Financial Insights Panel
The Brighthouse Financial Insights PanelGuiding Female Clients Through Challenging SituationsDivorce and widowhood can color the decisions female clients make as they navigate these emotional phases, and the advisor’s role is to help them stay on track with their financial goals and retirement planning. Our experts discuss how to ensure that client relationships are strong before life-changing events occur. Speaking in this video are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.
2019-10-3016 minThe Brighthouse Financial Insights Panel
The Brighthouse Financial Insights PanelUnderstanding Women’s Level of Retirement PreparednessWomen have different career and life trajectories than men, which informs how women need to approach their finances. The Insights Panel discusses women’s financial needs and how advisors can better address their concerns about retirement planning. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison; Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave; and Marti Barletta, marketing expert and author of the book series “Marketing to Women.”
2019-09-2617 minThe Brighthouse Financial Insights Panel
The Brighthouse Financial Insights PanelEstablishing Effective Relationships With Female ClientsWomen’s purchasing power has grown steadily in the last several decades, presenting advisors an opportunity to connect and be part of their financial planning. Our experts speak on why advisors need to target female clients as well as how to prospect effectively and nurture those relationships. Speaking in this episode are J. Michael Collins, financial capability expert and Faculty Director of the Center for Financial Security at the University of Wisconsin–Madison, Maddy Dychtwald, aging and longevity expert and co-founder of Age Wave, and Marti Barletta, marketing expert and author of the book “Marketing to Women.”
2019-08-2917 minWealthWaveNOW™
WealthWaveNOW™Marti Barletta - Getting Smarter About Women - Part 2Contact: Marti Barletta: http://martibarletta.comContact: Kim Scouller:  kim.scouller@wealthwave.comSupport this podcast with a review ---->http://bit.ly/leadershipNOW
2018-08-3041 minWealthWaveNOW™
WealthWaveNOW™Marti Barletta - Getting Smarter About Women - Part 1Contact: Marti Barletta: http://martibarletta.comContact: Kim Scouller:  kim.scouller@wealthwave.comSupport this podcast with a review ---->http://bit.ly/leadershipNOW
2018-08-3032 minPurse Strings
Purse StringsConsulting Companies Marketing to WomenConsulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.
2008-05-2037 min