Shows
Animal Writes - Animal Writers and Best-selling Authors - Pets & AnimalsAnimal Writes - Episode 15 How a "Bad" Dog Turned into a Man’s Best FriendEmmy-nominated writer and author, Martin Kihn, joined me to talk about his recently released book, Bad Dog: A Love Story. His book is a memoir about his struggles with sobriety and taming his unruly Bernese mountain dog, Hola. Martin shared with me how Hola helped him change his perspective on life, what prompted him to write this book and how the love he shares with Hola has helped him. If you’ve ever wondered how a dog can change your life forever, be sure and listen to this episode.Become a supporter of this podcast: https://www.spreaker.co...2025-03-1529 min
BigIdeas.FM: Audiobooks delivered as conversational podcasts!Customer 360 by Martin Kihn: How data, AI, and trust change everything”Customer 360 by Martin Kihn and Andrea LinGet the book: https://amzn.to/4gR3788Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like AgentforceCustomer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across...2024-12-3129 min
The CX and Culture Connection Podcast with Host Matt Egol of JourneySpark ConsultantsCustomer Data Platforms & The Evolution of AI in Marketing: Martin Kihn, Salesforce Head of Strategy
On this week’s The CX & Culture Connection podcast, host Matt Egol, CCXP sits down with Martin Kihn, SVP Strategy for Salesforce Marketing Cloud and a four-time bestselling author. Martin dives into the evolution of Customer Data Platforms (CDPs) and their pivotal role in creating seamless, end-to-end customer experiences. He also shares a preview of his upcoming book, Customer 360: How Data, AI, and Trust Change Everything, offering insights into how companies can harness AI, real-time data, and governance for innovation.
Matt and Martin also discuss the powerful link between employee experience (EX) and customer experience (CX), highlighting how culture dr...2024-11-1839 min
Listen to Top Full Audiobooks in Business & Economics, Management & LeadershipCustomer 360: How Data, AI, and Trust Change Everything by Martin Kihn, Andrea LinPlease visithttps://thebookvoice.com/podcasts/1/audiobook/814283to listen full audiobooks.
Title: Customer 360: How Data, AI, and Trust Change Everything
Author: Martin Kihn, Andrea Lin
Narrator: Dean Gallagher
Format: Unabridged Audiobook
Length: 8 hours 30 minutes
Release date: November 13, 2024
Genres: Management & Leadership
Publisher's Summary:
Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey...2024-11-138h 30Download Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentCustomer 360: How Data, AI, and Trust Change Everything by Andrea Lin, Martin KihnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/814283to listen full audiobooks.
Title: Customer 360: How Data, AI, and Trust Change Everything
Author: Andrea Lin, Martin Kihn
Narrator: Dean Gallagher
Format: Unabridged Audiobook
Length: 8 hours 30 minutes
Release date: November 13, 2024
Genres: Business & Career Development
Publisher's Summary:
Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their...2024-11-138h 30
Paleo Ad Tech67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media
Ramsey McGrory started his career in the U.S. Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007.
Later, Ramsey was CEO at AddThis, acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at Mediaocean, where he is CDO.
As R...2024-09-0336 min
The Rock and Roll Geek ShowJim S Stones Report and RIP Greg KihnThis is day 15 of the Dog Days of Podcasting. Jim S the Rock n Roll Toothbrusher calls in with a Rolling Stones show review. I pay tribute to Greg Kihn, who died today. Music by Greg Kihn The Only Ones Donate to the show - Rock and Roll Geek Friends And Family Membership DONATE ON PATREON! DONATE ON PAYPAL! GET THE ROCK and ROLL GEEK APP FOR iPHONE OR ANDROID! iPhone/iPad - ANDROID www.rockandrollgeek.com fa...2024-08-1524 min
Paleo Ad Tech66. Daniel Jaye – starting it all with Engage
Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting.
Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution.
Today he is CEO Aqfer, a marketing data plataform-as-a-service company based in Florida.
An astrophysicist inspired by...2024-08-0746 min
Download Best Full Audiobooks in Romance, Clean & Wholesome[German] - Das kleine Vintage-Café in Schweden by åsa HallengårdPlease visithttps://thebookvoice.com/podcasts/1/audiobook/798458to listen full audiobooks.
Title: [German] - Das kleine Vintage-Café in Schweden
Series: #2 of Der Antiquitätenkurs
Author: åsa Hallengård
Narrator: Irina Scholz
Format: Unabridged Audiobook
Length: 9 hours 11 minutes
Release date: August 1, 2024
Genres: Clean & Wholesome
Publisher's Summary:
Zusammen ist man (wirklich) weniger allein – ein Roman über die heilende Kraft von Gemeinschaft Antiquitäten-Expertin Kristina hat eigentlich genug mit ihren eigenen Angelegenheiten zu tun – die Wohnungssuche läuft nicht gerade rund und auch die Sorgen um ihren Sohn Karl werden immer größer … Doch als der treue Vierbeiner ihres Freundes Per-Olof überraschend stirbt, entscheidet sie, dass etwas g...2024-08-019h 11
Heroes of Marketing CloudMartin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology.
Connect with Marty:
...2024-07-0342 min
Download Best Full Audiobooks in Romance, Clean & Wholesome[German] - Sommerfarben in der Stadt der Liebe - Paris und die Liebe, Band 2 (Ungekürzte Lesung) by Lily MartinPlease visithttps://thebookvoice.com/podcasts/1/audiobook/787785to listen full audiobooks.
Title: [German] - Sommerfarben in der Stadt der Liebe - Paris und die Liebe, Band 2 (Ungekürzte Lesung)
Author: Lily Martin
Narrator: Tanja Fornaro
Format: Unabridged Audiobook
Length: 7 hours 58 minutes
Release date: July 1, 2024
Genres: Clean & Wholesome
Publisher's Summary:
Paris - und die Farben der Liebe! Marie lebt in Paris, der romantischsten Stadt der Welt. Aber den Glauben an die große Liebe hat die Kunststudentin längst verloren. Zu tief sitzt die Enttäuschung nach ihrer letzten zerbrochenen Beziehung. Deshalb will sie sich jetzt auf ihr Studium konzentrieren - und auf...2024-07-017h 58
Paleo Ad Tech65. Adam Singolda – the tabula rasa of Taboola
Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces.
Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching 600M daily users. It acquired Connexity (formerly Shopzilla) in 2021 for $800M, expanding its offering into commerce- and retail-focused recommendations and ads. It’s based in NYC and still has a large presence near Tel Aviv, where it was founded.
Taboola took a circuitous route to its pr...2024-06-2732 min
Paleo Ad Tech64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview
Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.
Today he is GM North America at Aniview, an Israel-based video monetization platform for web, mobile and CTV.
Joining the diabolically-hot DoubleClick in NYC in the ’90s via a headhunter, Greg was hired by product leader David Rosenblatt, later to become the company’s turnaround CEO. At the time, Rosenblatt ran a small group called Clos...2024-06-2726 min
Download Best Full Audiobooks in Romance, Clean & WholesomeEnigmatic Embrace: Whispers of Passion Book 3 by Melania MarottaPlease visithttps://thebookvoice.com/podcasts/1/audiobook/780831to listen full audiobooks.
Title: Enigmatic Embrace: Whispers of Passion Book 3
Author: Melania Marotta
Narrator: Momna Younas
Format: Unabridged Audiobook
Length: 1 hour 12 minutes
Release date: May 2, 2024
Genres: Clean & Wholesome
Publisher's Summary:
Step into the heart of Paris and immerse yourself in a story of forbidden love and unbridled passion. In 'Enigmatic Embrace', you'll embark on a journey that will not only stir your soul but leave you breathless with anticipation. Meet Juliette Martin, a gifted musician whose melodies echo the whispers of her heart beneath the moonlit sky. Her world transforms when she crosses...2024-05-021h 12
Download Best Full Audiobooks in Romance, Clean & Wholesome[German] - French Trouble: Fight for Love by Sandrine DupontPlease visithttps://thebookvoice.com/podcasts/1/audiobook/776454to listen full audiobooks.
Title: [German] - French Trouble: Fight for Love
Series: #1 of [German Edition] French Trouble
Author: Sandrine Dupont
Narrator: Oliver Elsner, Elisabeth Schork
Format: Unabridged Audiobook
Length: 4 hours 52 minutes
Release date: April 29, 2024
Genres: Clean & Wholesome
Publisher's Summary:
Der Lyoner Anwalt Gaspard Bernaux hat zwei Probleme am Hals: einen schwierigen Prozess, in dem er an der Unschuld seines Mandanten zweifelt, und das schöne Lächeln von Charlotte, der Enkelin seiner Mandantin. Charlotte Martin ist Psychologiestudentin und begeisterte Surferin. Die Einladung ihrer tot geglaubten Großmutter nach Lyon weckt ihr Misstrauen. Was will...2024-04-294h 52
Paleo Ad Tech63. Jason Fairchild – developing GoTo, OpenX and tvScientific
Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific, a CTV-oriented programmatic platform.
Jason began his journey in business development in Southern California at one of the original ISPs, Earthlink, which persists to this day. Then living in Pasadena, he was an avid follower of the Idealab incubator, led by the monumental Bill Gross, who became a mentor. One of Idealab’s startups that Jason noticed was GoTo.com – and he joined as one of t...2023-12-1029 min
Paleo Ad Tech62. John Nardone – Flashtalking about Modem Media and [x+1]
John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. He led [x+1] into Rocket Fuel and MMA before that — and his real #PaleoAdTech cred was acquired during his time at legendary Modem Media in the mid-1990s, when he was involved with the very first paid ad campaign on the internet.
As John tells Marty in this raconteurial episode, his collegiate dreams of being a psychiatrist were derailed by a frat brother’s father who happened to be Bill Tragos (the T in TBWA), who delivered a rousing talk...2023-12-1031 min
Paleo Ad Tech61. Jonah Goodhart – Colonize-ing Right Media and building a Moat
Jonah Goodhart is a co-founder of Montauk Labs, a technology venture studio. Jonah was the CEO and co-founder of Moat (acquired by Oracle in 2017), founding investor of Right Media (acquired by Yahoo in 2007), and co-founder of WGI Group, an entrepreneur investment fund.
Goodhart was a recipient of the Ernst & Young Entrepreneur of the Year award in 2017. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.
[Note: a more in-depth bio and discussion about Jonah’s intriguing career — which spans the arc of ad tech from the 1990s to today — can be found...2023-12-1037 min
Paleo Ad Tech60. Katrin Ribant – giving us the data on Datorama
Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. Datorama built an innovative data aggregation, transformation and visualization engine that allowed digital marketers to understand campaigns holistically and in detail, and to optimize ROAS. It proved particularly attractive to large media agencies.
These days she is an angel investor and CEO of the early stage startup Ask-Y, also in the data analytics space.
A native of Belgium, Katrin began her advertising career around the digital planning function at Havas, first in Belgium and then in...2023-12-1028 min
Paleo Ad Tech59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus
Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. He brought on both Rapt (via our previous guest Tom Chavez) and Right Media (via Brian O’Kelley) to improve yield management and to gain access to demand on RM’s exchange.
After Yahoo, Andy co-founded Brand.net, a media buying platform for upper-funnel campaigns, and was SVP and GM of Marketplaces at AppNexus.
Today he is Chief Operating Officer at Solestial, a company in space tech that develo...2023-12-1030 min
Paleo Ad Tech58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at AudienceScience, which may have invented the DMP for clients WSJ and P&G.
He was also CMO at SundaySky and Chief Commercial Officer at Pubmatic. Today he is a strategic advisor with Pubmatic, based in NY.
Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., AdECN, Commission Junction, The Trade Desk...2023-12-1029 min
Paleo Ad Tech57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo
Mike Yavonditte is the CEO and co-founder of Yieldmo, an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.
Mike’s journey began with a “desktop news” startup, built with his first cousin Ray LaChance, which was scrutinized, rejected and then copied b...2023-12-1032 min
Paleo Ad Tech56. Tom Chavez – giving us the Rapt on Krux and data
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Before Krux, Tom co-founded a company called Rapt in the late 1990s, a yield-management optimization platform that sold into supply chain providers before making a hard pivot into advertising, managing publisher inventory by applying the same mathematical principles used for supply chains. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN, and more.
Currently, Tom is co-founder of Super...2023-12-1028 min
Paleo Ad Tech55. Ari Paparo – influencing DoubleClick, Beeswax and more
Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million.
Ari co-founded Marketecture.tv in 2022 with our friend Zach Rodgers, Eric Seufert and Mike Shields, and he recently launched yet another company, called LaunchScience, focused on product launch workflow and content.
Not surprisingly, entr...2023-12-1034 min
Paleo Ad Tech54. Lee Nadler – marketing DoubleClick in Silicon Alley
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #17 with a mandate to help the other 16 people meet Kevin’s vision-quest to “dominate internet advertising.” The startup had been clicked-off barely two years earlier in the basement of O’Connor’s home in suburban Alpharetta, Georgia.
These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Ag...2023-12-1033 min
Paleo Ad Tech53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand
Omar Tawakol launches his new venture today – it’s called Rembrand (“without the T”), an AI (of course)-driven platform for virtual video product placement. Think of it as a native format for video to replace overtly interruptive last-gen experiences, particularly for creator and short-form video.
Jill and Marty were honored to be included among a handful of high-powered media outlets to announce the launch of Rembrand, which emerges from stealth mode today with about $8 million Series A in the hat and a team of ten, including seven AI-optimizing engineers.
Omar was the co-founder of a couple...2023-12-1039 min
Paleo Ad Tech52. Ana Milicevic – managing data from Demdex to Sparrow
Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex, which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day.
Currently, Ana is principal and co-founder of Sparrow Advisors, a consultancy focused on data management. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).
At the time...2023-12-1030 min
Paleo Ad Tech51. Wes Nichols – measuring the impact of MarketShare
Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. At the time, its annual revenues were about $60 million and customers included MasterCard, Intel and Twitter.
Wes is currently a Partner at March Capital, based in L.A., and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity.
MarketShare was a complex (and not inexpensive) offering, combining marketing science and services, that used both top-down...2023-12-1000 min
Paleo Ad Tech50. Brian Andersen – shining a light on LUMA Partners
Brian Andersen is the Co-Founder — with Terry Kawaja — and the Head of Digital Marketing Investment Banking at LUMA Partners, a small but mighty I-bank that is the premiere boutique operating at the luminescent nexus of digital media and marketing technology.
Founded in 2010, LUMA is the best-known bespoke advisory service in ad- and mar-tech, running the most alpha-rich congregations — the Digital Marketing Summit, or LUMA DMS; the highly liquid Cannes Blanc party; various discreetly furbished dinners that, if you haven’t heard of them, you may not belong, — and genuinely inspired content marketing, from parody videos to that ubiquitous...2023-12-1032 min
Paleo Ad Tech49. David Wamsley – running an AdAuction in the dot-com days
David Wamsley was the co-founder and CEO of an innovative platform called AdAuction.com, which procured remnant inventory from a group of publishers including Match.com and eBay and sold it in an eBay-like declining-price auction. The company launched in the fall of 1997, was folded into a B2B company called OneMediaPlace by a group of investors including the holding company CMGI … and ultimately fell victim to the dot-com meltdown.
At its peak in 1999, the company had raised $88 million, sold space for over 100 publishers including Netscape and BizTravel, and hosted at least 675 buyers in its multi-weekly auction ev...2023-12-1034 min
Paleo Ad Tech48. Brian O’Kelley (part 3) – the AppNexus adventure
We welcome Brian back for the third (and – for now – final) episode on his revelatory career, from his days as a high-school entrepreneur and javelin-tosser in Eugene, Oregon to his college career as a comp-sci major at Princeton and then co-founder of a dot-com Ticketmaster-manque called LA2Nite.com (in episode one); through his key role in building out the technology at epochal Right Media, which pioneered both supply-side technology and a form of ad exchange, before being acquired by previous investor Yahoo for a sweet $680 million in 2007 (in episode two).
This episode opens with Brian being fire...2023-12-1044 min
Paleo Ad Tech47. Larry Braitman – fishing for dot-com dollars with Flycast
Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory.
Larry founded Flycast — named for his co-founder Richard Thompson’s precision piscine pasttime — in the summer of 1996 in San Francisco, where he’d relocated from his hometown of Philadelphia. Flycast IPO’d in 1999 and sold to the roll-up holding machine CMGI in January, 2000.
This proved to be excellent timing, of course, just months bef...2023-12-1030 min
Paleo Ad Tech46. Jay Schwedelson – was WebConnect the first ad network?
Jay was the founder of a very early ad network called WebConnect, in the second half of 1995, that was notable for taking a then-unusual but prescient stance against the use of third-party cookies for “tracking” — a business decision that Jay admits “was wrong,” ultimately forcing WebConnect to transform into an email-focused services shop.
Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. In the interim he founded World...2023-12-1029 min
Paleo Ad Tech45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage
Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level marketing program. Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in March 2000 – one short year after its launch – at a unicorn valuation of $1.4 billion.
Then the market crashed. Two years after its founding, the company was a chapter in ad tech history, cited by chroniclers such as Roger Lowenstein in his Origins of the Crash as a...2023-12-1040 min
Paleo Ad Tech44. Shawn Riegsecker – getting to the Basis Technologies of Centro
Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comprehensive, automated and intelligent software platform for digital media, focused on mid-market agencies and brands. In his spare time he’s an activist for all the right causes and an angel investor.
Shawn is also the -two in our recent one-two punch of influential Chicago-based ad tech startups. Like his fellow hometown hero Matt Spiegel, who co-founded Resolution Media in 2003, Shawn proves th...2023-12-1027 min
Paleo Ad Tech43. Matt Spiegel – making a Resolution (Media) for search
Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003.
Resolution was acquired by Omnicom in 2005, and Matt went on to become CEO at Omnicom Media Group Digital, ultimately helping to launch and lead Omnicom’s Accuen programmatic trading desk.
Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me as CEO for a brief stint before guiding its 11 employees over to MediaMath and #PaleoAdTech’s old friend Joe Zawadzki. Interviewed at the time, Joe extolled the ancillary skills of Tap.Me...2023-12-1029 min
Paleo Ad Tech42. Joseph Zito – the logic of Datalogix and Oracle
Joseph started in mar-tech at Experian before joining Datalogix in 2012. Working for Eric Roza and based in New York, he was with DLX — as it is known in the industry — through many ups and downs on its way to a reported $1.1 billion acquisition by Oracle in 2014.
Post acquisition, Joseph worked with the Oracle Data Cloud team until 2019, when he left to join customer analytics startup Custora, itself acquired by Amperity later that year. Today, Joseph runs his own startup, {X}Form Coaching & Consulting, based in NYC.
As Joseph tells Marty in this colorful episode, Datalogix bega...2023-12-1031 min
Paleo Ad Tech41. Lynda Clarizio – making the case for AOL, Nielsen and The 98
Lynda Clarizio is an attorney-turned-ad tech exec who was a leader at AOL for a decade, running its consumer web sites, ad sales and operations, and its Platform-A rollup. She later ran Invision and Nielsen’s US media business. She’s co-founder of The 98, an early stage venture fund advising and investing in tech businesses founded by women.
Growing up in an intensely Italian-American milieu in New Jersey, Lynda was early interested in international relations and studied it at Princeton and Harvard Law School. After a bivouac at the State Department, she joined Arnold & Porter in Washington D.C...2023-12-1035 minPaleo Ad Tech40. Brian O’Kelley (part 2) – the Right Media experience
Part 2 of an ongoing conversation with Brian O’Kelley, one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus, a pioneer in programmatic advertising and real-time bidding. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6 billion in 2018.
AppNexus was folded into Xandr and is now pending a sale to Microsoft, a long-time AppNexus partner.
Today, Bri...2023-12-1030 minPaleo Ad Tech39. Brian O’Kelley (part 1) – from LA2Nite to Right Media
Part 1 of a multi-part conversation with Brian O’Kelley, one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus, a pioneer in real-time bidding. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6 billion in 2018.
AppNexus was folded into Xandr and is now pending a sale to Microsoft, a long-time AppNexus partner.
Today, Brian is...2023-12-1026 min
Paleo Ad Tech38. Brian Lesser – from 24/7 to Xaxis and Xandr
Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum, a distributed data collaboration platform.
His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO. The well-appointed office, “nice suits and … funny friends” intrigued the young Brian...2023-12-1038 min
Paleo Ad Tech37. Blagica Bottigliero – going into Orbitz, social and affiliates
Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce.
Her journey began when, inspired by her fictional childhood idol Angela Bower of “Who’s the Boss?” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.
However, fate (in the form of a college friend named Holly) convinced her to redirect herself from Queens to Chicago and a futuristic digital media agency called Giant Step.
Co-founded in 1991 by Eric and A...2023-12-1026 min
Paleo Ad Tech36. Ben Barokas – real-timing the supply side at AdMeld and Google
Ben Barokas is the Co-Founder and CEO at Sourcepoint Technologies, which provides data privacy tools for digital marketers. He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011.
Ben started his analytical journey as an agricultural economist, studying for a time in Hawaii before traveling to Germany and Israel, among other ports, along the way starting an internet cafe in Tel Aviv and a short-lived record label. Through a friend, he landed back...2023-12-1024 min
Paleo Ad Tech35. Michael Katz – double-clicking on InterCLICK and Yahoo
Michael Katz is the co-founder and CEO of mParticle, a pioneering customer data platform (CDP) that launched in 2013. Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million.
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. He’s based in NYC.
As Mike tells Jill and Marty in this re...2023-12-1030 min
Paleo Ad Tech34. Andrew Casale – from Casale Media to Index Exchange
Andrew is the President and CEO of Index Exchange, a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. (The official date of Casale Media’s founding was 2003.)
As a kid in the ’90s, Andrew became a mini-publisher, building and hosting websites with a particular focus on reality television. As he tells Marty in this wide-ranging look-back, he deve...2023-12-1000 min
Paleo Ad Tech33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]
Nancy is the CEO and founder of MediaWallah, an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her.
Nancy has been present at a number of seminal moments in the history of ad tech, including: L90’s acquisition of DoubleClick and the formation of MaxWorldwide; the latter’s acquisition into Excite, AskJeeves, and Barry Diller‘s Interactive Corporation (IAC); the folding into Microsoft’s grand ad ambitions of Seattle-based aQuantive’s DrivePM, perhaps the first agency trading desk and an innovator in retargeting; and the development of...2023-12-1000 min
Paleo Ad Tech32. John Ferber – putting the dot-com in Advertising.com
John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based ad network eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 million (plus about $60 million cash) in the summer of 2004. The brothers stayed at AOL for two years, John working as a Chief of Product. Subsequently, Scott went on to found Videology and John is the Chairman of Bidtellect, a DSP focused on native formats and based in his adopted home state of Florida.
At the time of its acquisition in 2004, Advertising.com had about 300 employees operating in...2023-12-1031 min
Paleo Ad Tech31. Steve Latham – taking an Encore at Flashtalking
Steve was the Global Head of Analytics at Flashtalking, which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
Today he devotes himself to DonateStock, a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. Steve lives and donates in the great state of Texas.
An affable and energetic fixture at ICOM and AdExchanger conferences over the...2023-12-1027 min
Paleo Ad Tech30. Dave Zinman – on the first ad server, BlueLithium and beyond
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge.
Since March, 2020, Dave has been Global President of Deputy, a workforce management software company based in the Bay Area he calls home.
From his early encounters with Jerry Yang and David Filo on the Stanford campus, Poppe Tyson and later the Right Media Team and Yahoo’s byzantine cohorts — through helping previous #PaleoAdTech guest Kamakshi Sivaramakrishnan navigate the acquisition of Drawbridge into...2023-12-1032 min
Paleo Ad Tech29. Bill Urschel – the captain of Ad:ECN, the first exchange
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. Bill’s partner and third sales hire at Ad:ECN was none other than Jeff Green, then a recruit from the tiny L.A. agency 411 Interactive and now of course CEO of The Trade Desk.
Currently, Bill is President & Captain of Alaska Endeavour, a non-profit research vessel and organization that promotes scientific exploration, research and conservation. He and his wife live full-time on the 75-foot boat, which us...2023-12-1000 min
Paleo Ad Tech28. Bill Wise – accounting for the rise of Right Media and more
Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech.
His picaresque journey begins in the mid-90’s in NYC when he left accounting to work for three days as an executive recruiter for accountants, succeeding only in placing himself in a job as a financial analyst at a start-up named DoubleClick. (For more on this Brobdingnagian player, check out our interviews with co-founder Kevin O’Connor, his sidekick-successor Kevin Ryan and my own thankfully brief exposition of the original DoubleClick ad servin...2023-12-1038 min
Paleo Ad Tech27. Rex Briggs – the theory of Marketing Evolution
Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s.
You can find a meticulous biography of Rex right here and his outfit Marketing Evolution continues to add value here. These days Rex is a speaker, author, visionary pundit and very entertaining podcast guest, as Marty and Jill discover this week.
He has been working in and around the area of ad effectiveness and impact measurement since the early days of digital. He was...2023-12-1030 min
Paleo Ad Tech26. Manu Mathew – raising the Visual IQ of ads
Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.
In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about...2023-12-1028 min
Paleo Ad Tech25. Jeremy Ring – We Were Yahoo!
Jeremy Ring was the first on-staff salesperson at Yahoo!, joining just before the IPO in 1996. He entered the Yahoo! rocket very early and rode it through its rise and rise until shortly after the dot-com bust of 2001, when he decided “it was time” and disembarked. Subsequently, Ring got into politics in the State of Florida as a State Senator, and he now runs the GTM Group consulting firm.
Jeremy is the second in our (so far) two-part interview series featuring early, early Yahoo! employees and FoJ’s (Friends of co-founder Jerry Yang) who lived to write a book a...2023-12-1030 min
Paleo Ad Tech24. Tolman Geffs – banking on ad tech and media
Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. He’s the man who sold the mighty AdExchanger to Access Intelligence in 2017, almost 10 years after its founding, and he’s been an observer-participant in the #PaleoAdTech universe for more than twenty years.
As he tells Marty [Jill is off this week] in this wide-ranging and perceptive chat, Tolman has been around long enough to see a number of market cycles, and “we never learn,” he says. “We’re approaching another one now,” he warns, but “sit tight … the universe doesn...2023-12-1000 min
Paleo Ad Tech23. David Shen – inside Yahoo!’s ad revolution
David Shen was employee #17 at Yahoo!, hired by founders and Stanford classmates Jerry Yang and David Filo to shepherd the user experience — and eventually the ad experience — for the pioneering and absurdly successful directory and portal to the nascent internet.
David is also the author of the best behind-the-scenes look at Yahoo!’s ad evolution, a book called “Takeover: The Inside Story of the Yahoo Ad Revolution” (available here).
A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! creative executions from the 1990’s and early 2000’s that can be...2023-12-1000 min
Paleo Ad Tech22. Michael Provenzano – issuing an Invite (Media) to Google
Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. This morphed into a semi-baked idea to develop Facebook apps plus an ad server … until a recruiter connected the quixotic grads with ad tech paladin Brian O’Kelley.
In “typical Brian” fashion – recalls Michael in this lively interview – O’Kelley told them they were snorkeling...2023-12-1032 min
Paleo Ad Tech21. Mark Zagorski – eXelate, Telaria & DoubleVerify
Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started. (For more on Poppe Tyson, check out this episode.)
As Mark tells Marty and Jill in this career-spanning saga, he started life in NYC wanting to work for Spin magazine, going so far as to sneak into their offices to drop a resume. Spin...2023-12-1032 min
Paleo Ad Tech20. Ari Lewine – going native with TripleLift
Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift, a programmatic ad platform that helps advertisers and publishers to do native advertising. And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.
Ari and his co-founders met at then-white-hot-DSP AppNexus (now Xandr), where Ari was a young account exec with a specialty in handling Israeli ad networks. He left AppNexus with his co-founders (aka friends) in 2011 without...2023-12-1000 min
Paleo Ad Tech19. Scott McCorkle – hitting the ExactTarget at MetaCX
Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He’s currently the CEO and co-founder at MetaCX, an outcome-based collaboration tool for software buyers and suppliers.
As Scott tells his former employee (full disclosure), Jill, and his former tough-minded Gartner analyst assessor, Marty, in this charming episode — the first mar-tech episode in this thus far ad tech-focused podcast, — he originally nurtured dreams of playing professional baseball, abandoned them rapidly for computer science at Ball State University and an MBA at Indiana Univer...2023-12-1027 min
Paleo Ad Tech18. Kevin Ryan – up and down and up with DoubleClick
Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend. Ryan was CFO for a few months and then President, taking over leadership from co-founder Kevin O’Connor [check out our amazing episode #12 with Kevin O] during the tense moments of the early ’00s, when the indust...2023-12-1031 min
Paleo Ad Tech17. Steven Comfort – HotWired into the first online ads
Steven Comfort started life — as so many ad tech pioneers did — as a media planner and buyer in NYC for agencies such as DMB&B and Messner Vetere. Inspired by his grandfather, who founded his own successful agency via the G.I. Bill after World War II, Comfort abandoned dreams of playing professional baseball and embraced traditional media, little knowing that a confluence of time and place was about to insert him into the epicenter of the first ads on an entirely new medium, the internet.
As Comfort tells Marty & Jill in this reflective episode, he was task...2023-12-1030 min
Paleo Ad Tech16. David Carlick – untold story of Poppe Tyson and DoubleClick
David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson, which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics. (Poppe Tyson, a division of Bozell Worldwide, later merged with Modem Media and its name was retired; Modem merged with Digitas and both joined the Publicis Groupe.)
Starting life as a dropout in the Vietnam Era, Carlick kicked off his entrepreneurial life in the waterbed business in a thriving California market. After...2023-12-1029 min
Paleo Ad Tech15. Dave Moore – the epic of 24/7
David Moore is the CEO of Britepool, an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.”
Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995 and 1998 (it was a complicated process). The company was an ad network that aggregated about 1,200 publishers at peak and sold to advert...2023-12-1000 min
Paleo Ad Tech14. Lou Montulli – building browsers, cookies and more
We’re honored to be joined by the legendary Lou Montulli this week. Some of you hard-bitten ad tech types may not be as familiar with Lou’s legacy as you are with some others’ – but we’d argue he’s more important than most.
Why?
He was there at the beginning, working on standards and browsers that established much of the working procedure we take for granted — and some of which we’re trying to change — today. Lou was there in the early 1990s in the minute community that cared about the proto-web, engaging with now legendary...2023-12-1034 min
Paleo Ad Tech13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia
Dave Morgan is the CEO and founder of Simulmedia, which provides a scaled ad targeting platform for TV and video games. He’s from the great state of Pennsylvania and is the first former lawyer we’ve had on the show. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis).
Dave also founded TACODA, an early behavioral-targeting platform for digital ads acquired by AOL in 2007. Simulmedia was founded in 2009.
In his...2023-12-1024 min
Paleo Ad Tech12. Kevin O’Connor – on co-founding DoubleClick and more
Kevin O’Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until he resigned in 2001, moved to California and focused on family life and venture capital. He’s currently chairman of a VC fund for early-stage startups primarily outside the Silicon Valley orbit called ScOp (rhymes with “top”), which stands for “Scalable Opportunities.” Kevin’s start-up Graphiq, a research and infographic engine that started life as FindtheBest, was acquired by Amazon in 2017.
Growing up in Michigan — as Kevin tells Jill & Marty in this poignant episode — he always knew he wanted to be an inventor and fo...2023-12-1029 min
Paleo Ad Tech11. Auren Hoffman – building a LiveRamp to the info highway
Auren Hoffman (@auren) grew up in Westchester County, New York [coincidentally, home of #PaleoAdTech co-host @martykihn] and is currently CEO of SafeGraph, a location data provider. He’s well-known as an investor, author, Quora pundit, fellow podcast host — the recently-launched “World of DaaS” on the Data-as-a-Service (DaaS) sector — drawer of charming two-dimensional graphs, networker and company founder.
Entrepreneurship started early for Auren, who launched his first venture as a student at University of California, Berkeley, where he got his degree in Engineering, having paid for his education via a high-school lawn service and an exit for a consulting...2023-12-1028 min
Paleo Ad Tech10. Chris O’Hara – getting to the Krux of DMPs and ad data
Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker, pundit and author, Chris has written eight titles including six on culinary pursuits (listen to the episode for more on this fascinating jaunt in his personal journey), “Data Driven” with Krux co-founders Tom Chavez and Vivek Vaidya and “Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” co-written with Paleo Ad Tech co-host Martin Kihn. The latter is the #1 book on the hottest ca...2023-12-1030 min
Paleo Ad Tech9. Beth Wallace – you’ve got AOL’s ad-tech advocate
Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace. Now CEO of Big Lens, a digital media agency based in Reston Virginia, Beth is a long-time consumer and direct marketing and media practitioner who joined Meredith in Des Moines, Iowa after getting her MBA at Northwestern. Part of a management trai...2023-12-1028 min
Download Latest Full Audiobooks in Non-Fiction, Language InstructionAssignment China: An Oral History of American Journalists in the People's Republi by Mike ChinoyPlease visit https://thebookvoice.com/podcasts/1/audiobook/679996 to listen full audiobooks. Title: Assignment China: An Oral History of American Journalists in the People's Republi Author: Mike Chinoy Narrator: Eric Jason Martin Format: Unabridged Audiobook Length: 17 hours 33 minutes Release date: June 27, 2023 Genres: Language Instruction Publisher's Summary: Reporting on China has long been one of the most challenging and crucial of journalistic assignments. Nonetheless, American media coverage of China has profoundly influenced U.S. government policy and shaped public opinion not only domestically but also, given the clout and reach of U.S. news organizations, around the world. This book tells the...2023-06-2730 min
Get Your Favorite Free Audiobooks in Mystery, Thriller & Horror, Suspense[German] - The Violence - Wie weit wirst du für deine Freiheit gehen? (ungekürzt) by Delilah S. DawsonPlease visit https://thebookvoice.com/podcasts/1/audiobook/659827 to listen full audiobooks. Title: [German] - The Violence - Wie weit wirst du für deine Freiheit gehen? (ungekürzt) Author: Delilah S. Dawson Narrator: Rebecca Veil Format: Unabridged Audiobook Length: 18 hours 24 minutes Release date: February 15, 2023 Genres: Suspense Publisher's Summary: Amerika in der nahen Zukunft. Nach außen hin führt die Familie Martin ein perfektes Leben, doch Investmentbanker David verprügelt seine Frau Chelsea regelmäßig bis zur Bewusstlosigkeit. Als sich ein mysteriöses Virus ausbreitet, das alle, die es infiziert, in einen exzessiven Gewaltrausch stürzt, sieht Chelsea ihre große Chance...2023-02-1503 min
Marketecture: Get Smart. Fast.The Salesforce CDP - Enterprise-grade data management across many sources and endpointsThe Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/salesforcecdp-martin-kihn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new w...2023-01-0308 min
The Possibility Club5 Big Questions: BILL WALLSGROVEWhat is the psychology of a brand’s colours? What is the secret of consultancy? What is your Ikigai, and how do you know? In this week's 5 Big Questions interview we talk to brand consultant, copywriter and creative director, BILL WALLSGROVE. Instagram — @bill_chig Known for: Independent Brand Consultant Brand Consultant & BRITE Xpert - Plus X Innovation Hubs Brand Specialist - Poet Director - Brandad UK Brand Director - Neujuice Creative Mentor & Brand Consultant - Studio BLUP Former Director - BrandVoice Marketing Group Former Vice Pr...2022-11-0733 min
PICOBELLOS02E02 Arschlöcher buchen ArschlöcherParental Advisory: in dieser Folge wird über 60x das Wort „Arschloch“ fallen. Huiuiui, zum Glück haben die zwei Nice Guys keine Schimpfwortkasse. Muss man in der heutigen Gesellschaft ein Arschloch sein, um oben in der Champions League mitzuspielen? Arschlöcher – auch bekannt als Menschen, die immer nur sich selbst der Nächste sind und alles für den eigenen Erfolg tun, sogar über Leichen gehen. Tja, aber der Vitra Sessel ist halt bequemer als eine Gefängniszelle. Warnt unser Bauchgefühl uns vor Arschlöchern? Fakt ist, dass es Arschlöcher überall gibt und meist tummeln sie sich dort, wo Geld und...2022-05-0746 min
Level Up: A Marketing PodcastCDPs With Martin KihnMarty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions. 2021-10-0837 min
Level Up: A Marketing PodcastUltraviolet Keynote Sessions: Martin KihnThis is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the Clouds host and RVP, Sales at Lev Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts. From the value of customer data platforms, to the move to first person data, to data-driven AI strategies, to Taylor Swift and Justin Bieber, they'll cover everything marketers want to know about getting the most out of...2021-06-1451 min
Get Your Favorite Full Audiobooks in Business & Economics, Business & Career DevelopmentCustomer Data Platforms: Use People Data to Transform the Future of Marketing Engagement by Christopher B. O’hara, Martin KihnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/501541to listen full audiobooks.
Title: Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Author: Christopher B. O’hara, Martin Kihn
Narrator: Sean Pratt
Format: Unabridged Audiobook
Length: 9 hours 9 minutes
Release date: May 11, 2021
Genres: Business & Career Development
Publisher's Summary:
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, ac...2021-05-119h 09
DisrupTVDisrupTV Episode 231, Cathy Hackl, Chris O'Hara, Martin Kihn & Jonathan ReedThis week on DisrupTV, we interviewed Cathy Hackl, CEO and Futurist at the Futures Intelligence Group, Chris O'Hara, Vice President of Product Marketing at Salesforce, Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce and Jon Reed, Cofounder at Diginomica.
DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.2021-04-091h 04
The Datavana PodcastEp11: Chris O'Hara - VP of Global Product Marketing | SalesforceIn episode 11 of our Datavana Podcast, Chris O’Hara (VP of Global Product Marketing at Salesforce), Martin Kihn (SVP Strategy, Marketing Cloud at Salesforce), and RingLead’s own Russ Artzt (Executive Chairman and Head of R&D) talk Customer Data Platforms (CDPs): what they are, where they’re going, and why data orchestration platforms are their best friends.Whether your CDP is a system of insight or a system of engagement, it needs clean data to function optimally—and that’s where a data orchestration platform like RingLead comes in. “Our role…is really to empower the CDP,” says Art...2021-02-2740 min
Marketing and Tech Book ClubMarketing & Tech Book Club: Customer Data Platforms by Martin Kihn & Chris O'HaraIn our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.
We catch up with Chris and Martin on:
- Breaking down CDPs in simple terms
- Why there is so much confusion in the space surrounding CDPs
- Pinpointing which CDP promises deliver and why some are falling short
- CRMs, DMPs and CDMPs
- The competitive advantage a CDP can bring to your business
- The importance of the growing role of a Data Scientist
- M&A pr...2021-01-2145 min
Marketing TrendsBeing Customer Driven With Data-Driven MarketingWhen Martin Kihn was a disgruntled marketing consultant, he wrote a book called House of Lies. Millions of copies sold, a television offer, nearly five seasons and 58 episodes later, that tale has been heard in one form or another by the masses.. But, Marty’s marketing story didn’t end there. Today Marty is the SVP of Strategy for Marketing Cloud at Salesforce and he joined Marketing Trends for an in-depth conversation on what he sees happening in the industry today. Plus, he discusses his new book and why data continues to push marketers forward.Main TakeawaysShif...2020-10-1642 min
To The Top: Inspirational Career Advice#27 Martin Kihn: Solicited Career AdviceMartin Kihn is an accomplished writer and one of the most in-demand marketing experts in the field of advertising. One of his books was titled House of Lies based on his experience as a management consultant which was turned into a TV show on Showtime and starred Don Cheadle. Marty received his Bachelor's from Yale and his MBA from Colombia. He was also the head writer for the popular MTV show, Pop-up Video. He recently spent the past 5 years as a marketing analyst at Gartner, and he's currently the VP of Research at Dentsu Aegis Network. 2018-08-2850 min
Get Best Full Audiobooks in Romance, HistoricalThe Beekeeper's Promise by Fiona ValpyPlease visit https://thebookvoice.com/podcasts/1/audiobook/331359 to listen full audiobooks. Title: The Beekeeper's Promise Author: Fiona Valpy Narrator: Henrietta Meire Format: Unabridged Audiobook Length: 8 hours 22 minutes Release date: May 16, 2018 Ratings: Ratings of Book: 3.25 of Total 8 Ratings of Narrator: 3.67 of Total 3 Genres: Historical Publisher's Summary: An RNA Romantic Novel Award nominee. Heartbroken and hoping for a new start, Abi Howes takes a summer job in rural France at the Château Bellevue. The old château echoes with voices from the past, and soon Abi finds herself drawn to one remarkable woman’s story, a story that could change the cour...2018-05-1603 min
The Digital Measure Show#002 - Customer Data Platforms with James McDermottOn this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs than what Martin Kihn brought through research in the last episode and I think we nailed it. James helped untangle some of the myths we have about CDPs and provided a very passionate perspective on the current and future state of this category.ON THIS EPISODE WE DISCUSS THE FOLLOWING…• The three components of the Customer Data Platform category• Typical questions that marketers have about the techno...2018-04-2358 min
The Digital Measure Show#002 - Customer Data Platforms with James McDermottOn this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs than what Martin Kihn brought through research in the last episode and I think we nailed it. James helped untangle some of the myths we have about CDPs and provided a very passionate perspective on the current and future state of this category.ON THIS EPISODE WE DISCUSS THE FOLLOWING…• The three components of the Customer Data Platform category• Typical questions that marketers have about the techno...2018-04-2358 minThe Digital Measure Show#001 - Customer Data Platforms with Martin KihnOn this episode I talk with Martin Kihn on Customer Data Platforms which is a feverishly hot topic and category in the current landscape of marketing technology. Martin spent the early part of his advertising career at Digitas in New York before stopping in Minneapolis to work for Fallon as the Director of Analtyics enroute back to New York where he is currently the VP of Research at Gartner.Advertising is in his blood so it was my mission to convince Mr. Kihn to join me on The Digital Measure Show and get his perspective on this still...2018-04-1039 minThe Digital Measure Show#001 - Customer Data Platforms with Martin KihnOn this episode I talk with Martin Kihn on Customer Data Platforms which is a feverishly hot topic and category in the current landscape of marketing technology. Martin spent the early part of his advertising career at Digitas in New York before stopping in Minneapolis to work for Fallon as the Director of Analtyics enroute back to New York where he is currently the VP of Research at Gartner.Advertising is in his blood so it was my mission to convince Mr. Kihn to join me on The Digital Measure Show and get his perspective on this still...2018-04-1039 min
Siraj RavalHow to Predict Music You Love (LIVE)In this video, we're going to look at several different type of recommender systems in an iPython notebook. Popularity based, item-item collaborative, then user-item collaborative. Then we'll touch on the bleeding edge in deep learning at the end. Also I freestyle. Twice lol.
Code for this video:
https://github.com/llSourcell/recommender_live
More learning resources:
http://tech.hulu.com/blog/2016/08/01/cfnade.html
https://blogs.msdn.microsoft.com/carlnol/2012/06/23/co-occurrence-approach-to-an-item-based-recommender/
https://www.mapr.com/blog/inside-look-at-components-of-recommendation-engine
https://www.ics.uci.edu/~welling/teaching/CS77Bwinter12/presentations/course_Ricci/13-Item-to-Item-Matrix-CF.pdf
https://www.analyticsvidhya.com/blog/2016/06/quick-guide-build-recommendation-engine-python/
http://blogs.gartner.com...2017-02-0851 min
Siraj RavalRecommendation Systems - Learn Python for Data Science #3In this video, we build our own recommendation system that suggests movies a user would like in 40 lines of Python using the LightFM recommendation library. I start off by talking about why we need recommendation systems, then we dive straight into installing our dependencies and writing our script.
The coding challenge for this video is here:
https://github.com/llSourcell/recommender_system_challenge
The winner of last weeks coding challenge (Rohan Verma):
https://twitter-sentiment-csv.herokuapp.com/
https://t.co/4eg8UdlaSB
The runner up (Arnaud Delauney):
https://github.com/arnauddelaunay/twitter_sentiment_challenge
I created a Slack channel for us...2016-10-2206 min
Unwind and Relax With the Magic of Free AudiobookBad Dog: A Love Story Audiobook by Martin KihnListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 198352
Title: Bad Dog: A Love Story
Author: Martin Kihn
Narrator: David Drummond
Format: Unabridged
Length: 06:10:00
Language: English
Release date: 04-03-12
Publisher: HighBridge Company
Genres: Biography & Memoir
Summary:
Meet Hola. She’s a nightmare, but it’s not her fault if she tackles strangers and chews on furniture, or if she runs after buses and fried chicken containers and drug dealers. No one ever told her not to. Worse yet, she scares her family. Hola may be the most beautiful Bernese mountain dog in the world, but she’s neve...2012-04-036h 10Download Free Audiobook in Bios & Memoirs, Personal MemoirsBad Dog by Martin Kihn | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Bad Dog
Author: Martin Kihn
Narrator: David Drummond
Format: Unabridged
Length: 6 hrs and 8 mins
Language: English
Release date: 02-22-12
Publisher: HighBridge, a division of Recorded Books
Genres: Bios & Memoirs, Personal Memoirs
Summary:
Meet Hola. Shes a nightmare, but its not her fault if she tackles strangers and chews on furniture, or if she runs after buses and fried chicken containers and drug dealers. No one ever told her not to. Worse yet, she scares her family. Hola may be the most beautiful Bernese mountain dog in the world...2012-02-236h 08
Escape To A Captivating Full Audiobook On Your Commute.House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time by Martin KihnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/119919to listen full audiobooks.
Title: House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
Author: Martin Kihn
Narrator: Johnny Heller
Format: Unabridged Audiobook
Length: 8 hours 30 minutes
Release date: January 9, 2012
Ratings: Ratings of Book: 1 of Total 1
Genres: Comedy, Satire & Parody
Publisher's Summary:
In the bestselling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.2012-01-098h 30Savor This Edge-Of-Your-Seat Full Audiobook — Perfect On Your Commute.House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time by Martin KihnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/119919to listen full audiobooks.
Title: House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
Author: Martin Kihn
Narrator: Johnny Heller
Format: Unabridged Audiobook
Length: 8 hours 30 minutes
Release date: January 9, 2012
Ratings: Ratings of Book: 1 of Total 1
Genres: Business & Career Development
Publisher's Summary:
In the bestselling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.2012-01-098h 30
Download Top Full Audiobooks in Biography & Memoir, BusinessHouse of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time by Martin KihnPlease visit https://thebookvoice.com/podcasts/1/audiobook/119919 to listen full audiobooks. Title: House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time Author: Martin Kihn Narrator: Johnny Heller Format: Unabridged Audiobook Length: 8 hours 30 minutes Release date: January 9, 2012 Ratings: Ratings of Book: 1 of Total 1 Genres: Business Publisher's Summary: In the bestselling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.2012-01-0903 min
Escape Reality, Dive Into a Full Audiobook's FantasyHouse of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time Audiobook by Martin KihnListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 119919
Title: House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
Author: Martin Kihn
Narrator: Johnny Heller
Format: Unabridged
Length: 08:30:00
Language: English
Release date: 01-09-12
Publisher: Hachette Book Group USA
Genres: Business & Economics, Biography & Memoir, Business Development, General Comedy
Summary:
In the bestselling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.
Contact: info@hotaudiobook.com2012-01-098h 30
Get Best Full Audiobooks in Romance, HistoricalChristy by Catherine MarshallPlease visit https://thebookvoice.com/podcasts/1/audiobook/339746 to listen full audiobooks. Title: Christy Author: Catherine Marshall Narrator: Kellie Martin Format: Unabridged Audiobook Length: 19 hours 2 minutes Release date: June 22, 2010 Ratings: Ratings of Book: 4.09 of Total 11 Ratings of Narrator: 5 of Total 3 Genres: Historical Publisher's Summary: Christy Huddleston left home at 19 to teach school in the Smokey Mountains. There she came to know and love the wild mountain people with their fierce pride, their dark superstitions, their terrible poverty, their yearning for beauty and truth. Christy found her faith severely challenged in these primitive surroundings; and, confronted with two young men of unique...2010-06-2205 min
VidLit: Well Told TalesHouse of LiesManagement Consultants. As Necessary to your Business as a Bicycle is to a Fish. By Martin Kihn from Hachette Book Group
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The post House of Lies appeared first on VidLit.
2010-01-2403 min
Get Best Sellers Audiobooks in Bios & Memoirs, Personal MemoirsAsshole Audiobook by Martin KihnListen to this audiobook free with a 30-day trial. Go tohttp://hotaudiobook.comTitle: Asshole
Subtitle: How I Got Rich & Happy by Not Giving a Damn about Anyone & How You Can, Too
Author: Martin Kihn
Narrator: Malcolm Hillgartner
Format: Unabridged
Length: 6 hrs and 12 mins
Language: English
Release date: 04-08-08
Publisher: Blackstone Audio, Inc.
Ratings: 4 of 5 out of 133 votes
Genres: Bios & Memoirs, Personal Memoirs
Publisher's Summary:
A$$hole is the story of Kihn's ascent from beta male to alpha male to asshole. From acting lessons to fight training, from hiring a life coach to covertly observing his nemesis at work, Kihn...2008-04-096h 12
Enjoy Amazing Full Audiobooks in Literature, Comedy, Satire & ParodyA$$hole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too by Martin KihnPlease visithttps://thebookvoice.com/podcasts/1/audiobook/53478to listen full audiobooks.
Title: A$$hole: How I Got Rich & Happy by Not Giving a Damn About Anyone & How You Can, Too
Author: Martin Kihn
Narrator: Malcolm Hillgartner
Format: Unabridged Audiobook
Length: 6 hours 10 minutes
Release date: April 8, 2008
Ratings: Ratings of Book: 3.33 of Total 6
Ratings of Narrator: 3.5 of Total 2
Genres: Comedy, Satire & Parody
Publisher's Summary:
Marty Kihn was the nicest guy in the world, until he got fed up with being passed over for promotions at work, tired of being suckered into walking his neighbor’s dog, and sick of being disrespected by the ma...2008-04-086h 10