Shows
Poet Business InstituteMake ART Your CAREER | Marty Neumeier's Zag Book SummaryMarty Neumeier's Zag, while originally focused on brands, design, and business, has principles that apply to poetry that can lead poets to living on art. In this edition of the Creative Companionship book club, which looks at business books for lessons to apply to art, we start Zag by Marty Neumeier to discuss the need to understand competition, radical differentiation, and the dangers of following traditional paths.Write with us at the Substation: www.diversespoetry.com/aboutsubstationWelcome also to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion...
2026-02-161h 13
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2026-02-0600 min
Poet Business InstituteTo Live On Art, Start With Death | Marty Neumeier's ZagPart 1: https://youtu.be/t2gTuUvbdCo Marty Neumeier's Zag, while originally focused on brands, design, and business, has principles that apply to poetry that can lead poets to living on art. In this edition of the Creative Companionship book club, which looks at business books for lessons to apply to art, we start Zag by Marty Neumeier to discuss the need to understand competition, radical differentiation, and the dangers of following traditional paths.Get a free audio/mp3/podcast version at https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5PWrite with us at the Substation: www.diversespoetry.com...
2025-12-1412 min
Poet Business InstituteAnswer 4 Questions To Live On Poetry | Marty Neumeier's ZagMarty Neumeier's Zag, while originally focused on brands, design, and business, has principles that apply to poetry that can lead poets to living on art. In this edition of the Creative Companionship book club, which looks at business books for lessons to apply to art, we start Zag by Marty Neumeier to discuss the need to understand competition, radical differentiation, and the dangers of following traditional paths.Write with us at the Substation: www.diversespoetry.com/aboutsubstationWelcome also to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion...
2025-12-0619 min
The Bookshop at the End of the InternetBookshop Interview with Author Marty Neumeier, Episode #256 Author Marty Neumeier discusses his new thriller, Octavo. This didactic novel delves into the nature of creativity while spinning a thrilling tale through two storylines. One is set during the Renaissance and follows the last pupil of Leonardo DaVinci who writes an adventurous account of the lengths he and DaVinci go through to get DaVinci's notebooks published. There is a mystery surrounding why and how the notebooks fail to be published, and Marty's tale shows DaVinci in the role of detective, trying to solve the mystery. The second storyline is set in modern times and features two art authenticators...
2025-12-0343 min
The Marketing Meeting with Itir EraslanA Conversation with a Branding Master with Marty NeumeierThe Marketing Meeting is back! In her return to the podcast after a brief layoff, Itir is joined by Marty Neumeyer, to discuss the core principles of branding. Marty is the branding expert who famously said, "Your brand isn't what you say it is. It's what they say it is." Marty and Itir dissect common misconceptions about branding, emphasizing that a brand is fundamentally the customer's perception, rather than a logo or product. Marty explains how to start branding with a targeted niche audience and the importance of aligning a company's purpose beyond mere profit. They also co...
2025-11-2041 min
Better: The Brand Designer PodcastS12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier*Pre-order Octavo on Amazon*Episode Description:In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.Guest Na...
2025-10-141h 04
Headsmack: Conversations with MisfitsMarty Neumeier / Brand Strategist. Author. Designer. LegendMarty Neumeier is the internationally recognized author who literally wrote the book on brand strategy. His work The Brand Gap has been read by 25 million people, and Zag was named one of the top 100 business books of all time. After decades helping giants like Apple, Google, and Adobe build legendary brands, he's now disrupting the publishing industry itself with a bold new approach to bringing stories to market.In this episode, Marty dismantles the myth that companies own their brands. The truth? Your brand lives in the minds of your customers, and they decide everything. He explains...
2025-10-121h 32
JUST BrandingS06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & PowerAs democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates?
Learn more at www. justcreative.com/podcast
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility.
We unpack:
• Why branding depends on openness, trust, and shared meaning
• What AI, media, and power shifts are doing to perception
• The risks of bra...
2025-07-301h 04
JUST BrandingS06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & PowerIn this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility.
2025-07-281h 04
Explore A Full Audiobook That Is Simply Next-Level.The Brand Gap by Marty NeumeierPlease visithttps://thebookvoice.com/podcasts/2/audible/7923to listen full audiobooks.
Title: The Brand Gap
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: mp3
Length: 1 hr and 30 mins
Release date: 05-21-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
2025-05-211h 30
Way Back WhenAuthor Marty Neumeier - OctavoThis episode of Big Blend Radio's "Books & Authors" Show with Books Forward features Marty Neumeier, author of "Octavo."
Follow the clues as a biophysics graduate and a retired art historian discover a mysterious manuscript in a Northern Italian town alongside works from Francesco Melzi, the last known apprentice to Leonardo da Vinci. "Octavo" is the story of da Vinci’s obsession with a murder, the manuscript that proves it, and the two women racing to publish it before their violence-driven client finds them.
The book comes out in October 2025, but you can get the installments "Th...
2025-04-1044 min
Big Blend RadioAuthor Marty Neumeier - OctavoThis episode of Big Blend Radio's "Books & Authors" Show with Books Forward features Marty Neumeier, author of "Octavo."Follow the clues as a biophysics graduate and a retired art historian discover a mysterious manuscript in a Northern Italian town alongside works from Francesco Melzi, the last known apprentice to Leonardo da Vinci. "Octavo" is the story of da Vinci’s obsession with a murder, the manuscript that proves it, and the two women racing to publish it before their violence-driven client finds them.The book comes out in October 2025, but you can get th...
2025-04-1044 min
Dive Into Your Ears To A Heart-Pounding Full Audiobook.The Brand Flip by Marty NeumeierPlease visithttps://thebookvoice.com/podcasts/2/audible/7146to listen full audiobooks.
Title: The Brand Flip
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: mp3
Length: 1 hr and 53 mins
Release date: 03-31-25
Ratings: Not rated yet
Genres: Business Development & Entrepreneurship
Publisher's Summary:
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
2025-03-311h 53Embark On Your Day With A Breakthrough Full Audiobook.The Brand Flip by Marty NeumeierPlease visithttps://thebookvoice.com/podcasts/2/audible/7938to listen full audiobooks.
Title: The Brand Flip
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: mp3
Length: 1 hr and 53 mins
Release date: 03-31-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
2025-03-311h 53
Behind the Brand with Bryan ElliottYou DON'T Have a Brand, You Just a Logo If You're Doing This | Marty NeumeierMarty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Genius and more. Do you have a brand or a logo? Listen to this discussion between host Bryan Elliott and Marty. Special Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to...
2024-11-251h 13
What's Orange?EP50 - "w/ Marty Neumeier"In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.
2024-09-2620 min
book sellerDOWNLOAD [EPub] 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) By Marty Neumeier (Author) Fullhttps://fourkingyonko.trustedmedianow.top/133900061 . Click This Link To Access 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) Book Author: Marty Neumeier (Author) Book Rating: 9+ ratings Powered by Firstory Hosting
2024-08-2000 min
pwk[PDF EPUB] Download 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) By Marty Neumeier (Author)https://fourkingyonko.trustedmedianow.top/0133900061 . Click This Link To Access 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier (Author) Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: 46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Matter) Book Author: Marty Neumeier (Author) Book Rating: 9+ ratings Powered by Firstory Hosting
2024-08-0800 min
The Watercooler Brand TalksEp#7 Brand Collaboration with Marty NeumeierA conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding.
We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes.
We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.
2024-06-161h 01
Build Better BrandsDisruptive thinking in branding with Andy Starr from Level CDanielle spoke with Andy Starr, Managing partner of Level C, an education program teaching principles of modern brand to business professionals, which he co-founded with international brand expert and author Marty Neumeier. Andy helps clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results.KEY TAKEAWAYSDisruption is something that Andy is really passionate about so he and Danielle talked about what this really means and why it’s so important.Andy explained to Danielle how his collaboration with Ma...
2024-04-111h 03
Overboost Talks"Scramble" by Marty Neumeier's In this compelling episode of Overboost Talks, we delve into the transformative insights of Marty Neumeier's "Scramble," guided by the thoughtful recommendation of Ezequiel Abramson, Brand Consultant and founder at Lalo. Through a dynamic exploration of critical principles such as Agile Strategy Development, Design Thinking, the 5 Qs of Strategy, and the power of Collaborative Teams, we uncover how these concepts interweave to create a comprehensive blueprint for thriving in today's fast-paced business world. Join us as we navigate Neumeier's strategies for fostering innovation, embracing change, and leading with vision in the modern marketplace. This episode highlights the essence of "...
2024-03-0821 min
"Listen, Learn, Get Inspired""Scramble" by Marty Neumeier,In this revealing episode of OwlCast, we delve into "Scramble" by Marty Neumeier, exploring ten essential principles for strategic agility and innovation in business. Guided by Juan Amazol, we unravel everything from the importance of asking the right questions to the imperative of sustainability, offering a deep look into how these concepts can be applied both professionally and personally. This episode is not just a journey through the pages of a transformative book but also an invitation to rethink our strategies and practices to face the future with audacity and innovation. Immerse yourself with us in this stimulating discussion...
2024-03-0822 min
"Escute, Aprenda, Inspire-se.""Scramble" de Marty NeumeierNeste revelador episódio do OwlCast, mergulhamos em "Scramble" de Marty Neumeier, explorando dez princípios essenciais para a agilidade estratégica e a inovação nos negócios. Guiados por Carolina Amazol, desvendamos desde a importância de formular as perguntas corretas até o imperativo da sustentabilidade, oferecendo um olhar profundo sobre como esses conceitos podem ser aplicados tanto no âmbito profissional quanto no pessoal. Este episódio não é apenas uma jornada pelas páginas de um livro transformador, mas também um convite para repensar nossas estratégias e práticas para enfrentar o futuro com audácia e inovaç...
2024-03-0725 min
"Escucha, Aprende, Inspírate""Scramble" de Marty NeumeierEn este revelador episodio de OwlCast, nos adentramos en "Scramble" de Marty Neumeier, explorando diez principios esenciales para la agilidad estratégica y la innovación en los negocios. Guiados por Juan Amazol, desentrañamos desde la importancia de formular las preguntas correctas hasta el imperativo de la sostenibilidad, ofreciendo una mirada profunda a cómo estos conceptos pueden aplicarse tanto en el ámbito profesional como personal. Este episodio no es solo un viaje a través de las páginas de un libro transformador sino también una invitación a repensar nuestras estrategias y prácticas para enfrentar...
2024-03-0723 min
Overboost TalksScramble," by Marty Neumeier's In this compelling episode of Overboost Talks, we delve into the transformative insights of Marty Neumeier's "Scramble," guided by the thoughtful recommendation of Ezequiel Abramzon, Brand Consultant and founder at Lalo. Through a dynamic exploration of key principles such as Agile Strategy Development, Design Thinking, the 5 Qs of Strategy, and the power of Collaborative Teams, we uncover how these concepts interweave to create a comprehensive blueprint for thriving in today's fast-paced business world. Join us as we navigate through Neumeier's strategies for fostering innovation, embracing change, and leading with vision in the modern marketplace. This episode not only highlights...
2024-03-0735 min
time to impact | DEIN BRANDING PODCASTEpisode #10 - Why Andy Starr & Marty Neumeier created Level C, the “Bauhaus of Branding”In der heutigen Folge begrüßen wir Andy Starr, den Mitbegründer von Level C, der uns Einblicke in das weltweit führende Bildungsprogramm für Markenbildung gibt, nämlich Level C. Erfahrt, wie Andy darlegt, dass erfolgreiche Markenbildung weit über das visuelle Erscheinungsbild hinausreicht und sich auf der Wahrnehmung und dem Vertrauen der Kunden aufbaut.Lernt, wie die Rolle der Strategie als zentral für die Markenbildung angesehen wird, mit einem besonderen Fokus auf Differenzierung und der Notwendigkeit disruptiven Denkens, um sich am Markt durchzusetzen.Außerdem enthüllen wir Andys Reflexionen über den prägenden Einfluss von...
2024-02-2756 min
Leadership, Brand Strategy & Transformation - Minter DialogueBrand, Design, and How An Agile Strategy Can Build Epic Brands in Record Time, with Marty Neumeier (Re-release)Minter Dialogue with Marty NeumeierTo start off this new year, and just before I get back into the swing of brand new episodes for 2024, I wanted to re-release this wonderful conversation with Marty Neumeier (MDE314). Where so many people are needing to have a sense of belonging and find meaningfulness, working for a meaningful brand is one way to find fulfilment. Marty is a world recognised expert on branding, best-selling author of books such as The Brand Gap, The Brand Flip and MetaSkills. At the time of recording this interview, he had recently published a ‘business thr...
2024-01-1448 min
The Remarkable Coach with Micheal PachecoHarnessing AI and Social Media for Business Growth with Craig MartinIn this episode, I had the privilege of sitting down with the exceptional Craig Martin, a renowned business coach and serial entrepreneur. We delved deep into the valuable insights and strategies he's accrued from transitioning into the coaching world and guiding entrepreneurs to success. We tackle Craig's coaching approach, emphasizing the need to dive deep into business challenges. We explore the vital role of branding and the process of developing tailored frameworks for clients. The conversation branches into the significance of discipline, the essence of seeking valuable information, branding's emotional aspect, and the evolving landscape with the...
2024-01-0539 min
Ask JBHAsk JBH #72: The Key to Effective Branding With Marty NeumeierMarty Neumeier is someone who literally wrote the book on branding, in fact, he’s written numerous books about it. He is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation.
2023-10-041h 58
System & Soul#012: What Do You Want Your Customers to Become with Marty NeumeierBenj Miller chats with marketing legend, author and co-founder of Level C, Marty Neumeier. In this episode they discuss:
- The definition of growth: When growth becomes the enemy
- The role of business in a divided society
- The meaning of brands when tribal beliefs become a substitute for truth
This episode is sponsored by The 261.
Start your day with clarity! As leaders, we have countless things on our mind: things we need to do, things we’re not doing, problems we...
2023-06-2732 min
Sessions with System & Soul#012: What Do You Want Your Customers to Become with Marty NeumeierBenj Miller chats with marketing legend, author and co-founder of Level C, Marty Neumeier. In this episode they discuss:- The definition of growth: When growth becomes the enemy- The role of business in a divided society- The meaning of brands when tribal beliefs become a substitute for truthThis episode is sponsored by The 261. Start your day with clarity! As leaders, we have countless things on our mind: things we need to do, things we’re not doing, problems we...
2023-06-2732 min
Roman Zelenka PodcastBrand Innovation Tactics (EN) - live interview /w Marty NeumeierRoman Zelenka interviews Marty Neumeier, sought-after teacher, speaker, and best-selling author, who worked with top companies such as Apple, HP, Adobe, and Google. His book The Brand Gap is considered to be a foundational text for modern brand building. Get specific tips on how to become a brand genius and succeed in your business. More episodes: https://romanzelenkapodcast.libsyn.com/ Inspiration from Marty: www.martyneumeier.comwww.levelc.org Inspiration from Roman: www.romanzelenka.com www.wingman.cz
2023-02-2342 min
Tune In To A Full Audiobook That Is Simply Riveting.The 46 Rules of Genius by Marty NeumeierPlease visithttps://thebookvoice.com/podcasts/2/audible/18145to listen full audiobooks.
Title: The 46 Rules of Genius
Author: Marty Neumeier
Narrator: Tyler Behnke
Format: mp3
Length: 2 hrs and 17 mins
Release date: 02-23-23
Ratings: 4 out of 5 stars, 3 ratings
Genres: Programming & Software Development
Publisher's Summary:
There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.
2023-02-232h 17
Branding für Start-ups & Scale-ups | Brands after hoursThe importance of brandingIn this episode, I have Marty Neumeier and Andy Starr as guests. We talk about the book THE BRAND GAP, branding, startups and Steve Jobs. Enjoy! Marty Neumeier: LinkedIn Andy Starr: LinkedIn Website: Level C Website: Marty Neumeier Book: THE BRAND GAP Mehr Marken Insights? Link: Zu den Marken Insights Du hast Themenvorschläge? Der Podcast ist für euch. Unser Ziel ist, die Episoden so zu gestalten, dass sie euch einen Mehrwert bieten. Link: Schlage uns ein Thema vor Podcast Website Link: Zur Website
2023-01-201h 06
How to Win podcast with Peep LajaIdentifying your company's leverage with SmartAsset's Brian BourqueSummary:This week on How To Win: Brian Bourque, SVP of Marketing at SmartAsset, where they've grown a lead generation business from $0 to $100M+ in revenue primarily through paid acquisition marketing and SEO. Brian has a ton of experience leading profitable paid acquisition teams in quantitative, direct-response marketing businesses. He's an advocate of using behavioral psychology, tech, data, and creativity to find exciting, new approaches to business. In this episode, Brian breaks down six important lessons he’s learned throughout his career. We discuss why tactics aren't strategy, why the internet is bigger than you thi...
2022-12-1325 min
Your Truth Shared#32 The Branding Formula Every Business Needs with Marty NeumeierAre you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business. Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty de...
2022-11-2952 min
The Inner Chief#248 Footwear brand trailblazer, Vince Lebon, Founder & CEO of Rollie Nation, on streamlining systems, scaling a business and operating rhythm"The businesses that generally fail are where the founder says they have a backup plan, like a job. My mentality was if it failed, I would start another business. So I may as well make this one work." In this episode of The Inner Chief podcast, we speak to footwear brand trailblazer, Vince Lebon, the CEO and Founder of Rollie Nation, on streamlining systems, scaling a business and operating rhythm. 🎧👉 chiefmaker.com/248 👂 REGISTER FOR OUR SEPT MINI-MBA INTAKE: chiefmaker.com/minimba Vince founded Rollie Nation, a footwear brand, in 2012 and sold nearly 500...
2022-08-1855 min
Mundo Real#22: Desenvolvendo uma estratégia de branding competitiva || Com Raphael Dusi, Sócio e Head de Produto da DxA InvestRaphael Dusi é sócio e Head de produto na DxA invest, a primeira gestora de private equity fintech do Brasil! Ele liderou o rebranding da DxA quando ela reposicionou a marca de DxA invesment para DxA invest.
Nesse episódio, falamos do que é branding e como começar a construir uma estratégia de posicionamento aderente a sua marca. Além disso, Branding não é a mesma coisa que marketing, e aqui falamos um pouco dessa diferença.
Fazendo referência ao Marty Neumeier para criar uma Marca é preciso responder as perguntas:
Quem é você
O que você faz...
2022-06-1048 min
Brand Master Podcast184 | Marty Neumeier: The Future Of Branding & Brand StrategyIn this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.
Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.
Later you’ll lear...
2021-12-0853 min
Brand Master Podcast184 | Marty Neumeier: The Future Of Branding & Brand StrategyIn this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.
Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.
Later you’ll learn th...
2021-12-0753 min
No te Quedes en la BancaE3.- Libro: The Brand GapThe Brand Gap
Una marca no es solo un logo. Una marca no es una identidad corporativa. Una marca no es un producto. Una marca no es lo que la empresa dice que es, es lo que el consumidor dice que es. Una marca es el sentimiento que genera en una persona un producto, un servicio o una empresa. Es un sentimiento!
Te recomendaría leerlo? Este libro es un clásico en “branding - generación de marca” y Marty Neumeier es uno de los grandes exponentes del tema. Como buen marketero, el libro contien...
2021-09-1411 min
Everybody BrandsHow Can You Be Confident Your Idea is Innovative?Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding.People don't understand why differentiation matters. What's the value? Why should someone who works in brand care about the brand being different? “What are the three questions every brand and business owner should ask?How do you know when an idea is innovative?This episode of the Everybody Brands podcast is Part Two of an extended con...
2021-08-1639 min
On Branding PodcastBecoming A Brand Master with Marty NeumeierLearn how to become a strategic designer.
In the 23rd episode of On Branding Podcast, Arek Dvornechuck interviews Marty Neumeier and we talk about becoming a brand master.
Check out Marty's book! 👉 http://ebaqdesign.com/go/brand-gap
2021-06-1538 min
Agency#3: Andy Starr - Online Education, His Relationship With Brand Legend Marty Neumeier, and His Approach to Business as an Agency Owner.In this episode of Devour--the podcast for the hungry entrepreneur, I have the pleasure of talking to Andy Starr--brand architect and managing partner of Level C. Buckle up! We’ll be launching into his first-hand experience on how the online education space has changed, how he became the partner of the branding legend, author, and speaker Marty Neumeier, and how he approaches business from a non-traditional angle as an agency owner.
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Dain’s Links:
Instagram: https://www.instagram.com/dainwalker/
Facebook: https://www.facebook.com/dainwalkerofficial
YouTube: https://www.youtub...
2021-06-011h 04
The Allan McKay Podcast292 -- Marty NeumeierMarty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces “onliness” as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was n...
2021-03-301h 04
Baby Got BackstoryBGBS 054: Andy Starr | Level C | Different Is So ImportantBGBS 054: Andy Starr | Level C | Different Is So ImportantAndy Starr is a provocateur in the niche landscape where education, business, and brand co-exist. He sees the value in being different and finds comfort in creating change. Even as a kid, he liked being the black sheep. He didn’t identify with the lead singer in a band or the striker making goals in soccer, he always wanted to be the drummer in the back or the goalie with a different uniform.
With 17+ years of agency experience, Andy continues to move the needle forward with co-founder/brand ma...
2020-12-301h 06
Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content CreatorsStephen Houraghan - Using Branding and Content To Differentiate Your BusinessJoining me on the podcast today is Stephen Houraghan of the Brand Master Academy. He helps designers and brand builders learn the art of brand strategy to enhance their career all while better helping the people they serve.The Brand Strategist and Brand Strategy Educator shares his own journey of getting started with content creation, being comfortable with the discomfort of not really doing well in the early years, and finally achieving the little wins that got him to where he is today — a thriving personal brand with robust engagements on multiple platforms....
2020-12-2857 min
Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content CreatorsMarty Neumeier - How to Build a Winning Branding AgencyToday on the podcast, I speak with one of the most decorated pillars of brand strategy, Marty Neumeier. Marty is a bestselling author, designer, and sought-after brand consultant best known for his books: The Brand Gap (2003), Zag (2006), The Designful Company (2008), Metaskills (2012), The 46 Rules of Genius (2014), and The Brand Flip (2015) which served as the much-awaited sequel to The Brand Gap.An online presentation of his first book, The Brand Gap, has been viewed more than 22 million times since 2003 while Zagwas included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten.
2020-12-211h 01
The Empathy EdgeMarty Neumeier: The Key to Good Marketing and Brand DesignIn today’s episode, I have an amazing conversation with one of the true leading brand innovators in the industry - Marty Neumeier. Marty has worked with so many innovative companies to advance their brands and culture and written many books on the topic that I, and millions of others, have fallen in love with. With empathy being such a strong thread through everything he talks about, we discuss the role of empathy and good design in creating a charismatic and authentic brand. Key Takeaways:You have to have empathy for your audience - but...
2020-12-1136 min
One Last Thought - Your Regular Dose of InspirationEp27: Metaskills: Five Talents for the Robotic Age by Marty NeumeierNeumeier believes that the metaskills we need in a post-industrial economy are feeling (intuition and empathy), seeing (systems thinking), dreaming (applied imagination), making (design), and learning (autodidactics). These are not the skills we were taught in school. Yet they’re the skills we’ll need to harness the curve.
In explaining each of the metaskills, he offers encouragement and concrete advice for mastering their intricacies. At the end of the book, he lays out seven changes that education can make to foster these important talents.
Order a copy from your local bookshop or buy it on A...
2020-12-0302 min
Authors ChannelMarty Neumeier, brand guru, on how books help you compete in tough marketsThe main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.
2020-11-2754 min
Brief Audio BookMetaskills (Five Talents for The Robotic Age) by Marty Neumeier [Society & Technology] {#207} #BriefAudioBook - 19 October 2020Metaskills by Marty Neumeier
[Society & Technology] {#207} #BriefAudioBook - 19 October 2020
Metaskills
Five Talents for The Robotic Age
Marty Neumeier
13 min read
overview
Are you scared that the explosion of technology is threatening the relevance of your job? Or is the smart age demanding that you adopt a level of creativity so you could compete with the best talents in your profession? These questions, to a large extent, mirror the thoughts that haunt professionals, as it has become apparent...
2020-10-1816 min
Navigator Podcast#18 The Godfather of Branding - Marty NeumeierWe are proud to introduce to you the legendary Marty Neumeier - a bestselling author and speaker - thought leader on branding often referred to as "The Godfather” or “The Grand Master” of Branding.
He has worked closely with leading brands like Apple, Hewlett-Packard, Google, Adobe, Microsoft, Adobe among many others and has written some of the best business books on branding out there such as:
The Brand Gap,
ZAG - named one of “top hundred business books of all time,",
The Designful Company,
Metaskills,
The 46 Rules of Genius,
The Brand Flip,
The Dictionary of Brand (for Google...
2020-10-121h 10
DBA PodcastS1E2 | A branding-filozófiák ütközéseA DBA Podcast második adásában a branding-filozófiák ütközéséről lesz szó. Összehasonlítjuk a Steve Jobs, Marty Neumeir és Chris Do által is használt branding-filozófiát a tokiói Bees&Honey brandingügynökség vezetőjének, Genki Imamurának a branding-elméletével. A podcastben említett szerzők, szakemberekFabian GeyrhalterPhil Barden (videó)Marty NeumeierChris DoSimon SinekGenki Imamura (videó)KönyvajánlóMarty Neumeier: The Brand Gap: How to Bridge the Distance Between Business Strategy and DesignKönyvlistákkit.co/DBAA következő r...
2020-09-0832 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Survive in a New Marketing Role Without Compromising Your BeliefsI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-09-0847 min
The Brand ED Podcast012: The Power of Branding, pt 2We continue looking at the power of your brand for building your business, including your bottom line! By the end of this episode, you'll be able to answers these 2 questions: How valuable is your brand for your bottom line? What are the 6 parts of every successful brand? It’s part 2 of our initial look at branding, and branding is part 5 of the 7-part Radical Empathy Brand Framework! ---> RESOURCES FROM THIS EPISODE Top 20 Website Resources for 2020 » These are the top 20 Website apps, tools, resources, and hacks I use...
2020-08-1823 min
Stay Paid Podcast163 - Best Selling Author Marty Neumeier on Narrowing Your Focus to Grow Your BrandWhen it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But as important a decision as that is, the process doesn't have to be complicated. For Marty Neumeier, branding isn't so much about distinguishing yourself from the competition as it is about eliminating the competition. Join us for a terrific conversation and find out from the expert what branding is really all about and the steps you can take in your own business to become "the only." (An idea, the...
2020-07-2741 min
JUST BrandingS01.E10 - Marty Neumeier on Mastering Brand StrategyJoin Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!
2020-07-201h 00
Scale To Win with Dominic MonkhouseE99 | Swarming To Innovate with Dennis HahnIf you’re looking for a new way to innovate your business, don’t miss this latest episode of The Melting Pot with Dennis Hahn, Chief Strategy Officer at Liquid Agency. A few months ago we had Marty Neumeier on the podcast (you can find the link to his episode in the links section). Dennis and Marty work at the same firm. You may wonder what Dennis can share with you that you wouldn’t get from Marty’s episode. The short answer is, a lot; the longer answer lies in the podcast. Dennis leads teams of s...
2020-07-0743 minBaby Got BackstoryBGBS 031: Marty Neumeier | Level C | Let Yourself Imagine Greater ThingsWhat if you were given the ability to learn from one of the leading brand experts in the country? Pull up a seat because we get to do just that in our episode with Marty Neumeier! Marty is a world-renowned author and leading experts on how to build your business & brand strategy. He has worked with big-name companies such as Apple, Netscape, Symantec, Kraft Foods, Adobe, Google, Microsoft, Riot Games, and Capital One to help advance their brands and cultures. Today he is sharing some of his tactics and wisdom with us in Episode 31 of Baby Got Backstory.
This is...
2020-06-241h 09Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastMake Your Brand Stand Out, Fight Sameness, & Be Genuinely DifferentI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-06-0252 min
The ClimbJim HarrisonJim’s a creative guy. He directs, consults, speaks and teaches on creativity. He can’t get enough it. That’s why I wanted him on the show. I wanted to talk about how agencies can be more creative and how they can nurture it. We did that. And we also had a chance to discuss how you can take time out (or step away during a crisis) to work on your creativity. Have a listen as we sit down with Jim Harrison from MetaVisual design studio. Be sure to sub...
2020-04-291h 10
Dropping Some Branding Knowledge | Resound Creative Blog2 Practical Measures for B2B Brand EffectivenessIt’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — and we agree — that branding not only increases your value in the minds of your customers, but it’s measurable. Let’s talk about how.
Neumeier’s ability to create concrete philosophy around the value of branding helps everyone in business...
2020-04-2108 minResoundcast - the branding podcast from Resound2 Practical Measures for B2B Brand EffectivenessIt’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — and we agree — that branding not only increases your value in the minds of your customers, but it’s measurable. Let’s talk about how.
Neumeier’s ability to create concrete philosophy around the value of branding helps everyone in business...
2020-04-2108 min
Scale To Win with Dominic MonkhouseE84 | How To Sell More Things At A Higher Profit With Marty NeumeierHow is your branding? Do you have a branding strategy in place? Who is in charge of your branding, or have you passed it to the marketing department to deal with?Marty Neumeier is in a league of his own when it comes to branding. With over 24 million views on his slide deck about branding, he is an authority on the subject.Marty is an author and a brand consultant in the area of brand design and innovation. He’s written quite a few books on branding, and in addition to his work at Liquid Ag...
2020-03-2453 min
The Futur with Chris DoDeep Dive: Branding, Sales and Creativity — with Marty Neumeier
In this episode of Deep Dive, Chris talks with branding and marketing legend, Marty Neumeier. They discuss Marty’s journey from Art Center College of Design all the way through to his experience working in Silicon Valley. The two enter a deep conversation about connecting creativity to business, how to do better by doing less and answer the question: What is branding? Learn more about your ad choices. Visit podcastchoices.com/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-091h 30
Behind the Brand with Bryan ElliottMarty Neumeier | The Business of Brand Marketing | Podcast series / MarketingMarty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of CEO Branding for Liquid Agency, a branding agency headquartered in San Jose, California.Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip: Get Behind the Brand and Subscribe! http://bit.l...
2020-03-0759 min
Life in the Brand Lane with The Brand GuysFrejz Books - Discussion with Marty NeumeierMarty Neumeier, legendary branding expert, took the concept of storytelling to a new level when he used fiction as a vehicle to convey the principles of agile strategy in his "business thriller" Scramble. We had a great chat with Marty about his book and branding in our bookclub - Frejz Books.
Have a listen, let us know what you think and join our bookclub here: frejz.biz/books/
Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our...
2019-12-1349 min
The 2pt5 - Conversations Connecting InnovatorsMarty Neumeier - Designer/ideas man/brand expert/teacher - about his no BS approach to ideas, the purpose and limits of business books for innovation, achieving minimalism in creating and learning from The Grateful DeadMarty Neumeier is an ideas man and a teacher in the best sense of the word.He has written several books about branding, creativity and innovation which became classics in their field. Marty is full of energy and ideas, and the conviction and hope that his ideas truely add value for the readers or his course participants (he just added Masterclasses to his line of focused business books).Marty Neumeiers's BooksMarty is no fan of business BS. He cuts straight to the point without oversimplifying things. "I have just tried to make...
2019-10-0351 min
O Podcast do Tiago FariaO que é Afinal o Branding e Como Criar uma Marca com: Marty NeumeierPonto número 1: Uma marca não é um logotipo. Uma marca é muito mais do que isso. Muito mais do que o marketing, design, publicidade. Na verdade, uma marca é o sentimento e a emoção de uma pessoa em relação a uma empresa, produto ou serviço. Pois é, o conceito parece demasiado teórico... Mas na verdade, faz toda a diferença. Veja-se o caso da Apple. O Steve Jobs dominou a arte de criar uma marca. Gostava de saber como replicar para o seu negócio, e torn...
2019-08-2447 min
Just a Chat WithEpisode 2: Marty Neumeier | 'The Brand Gap' author - "Thinking Wrong"In this episode, we sit down and chat with Marty Neumeier author of 'The Brand Gap', designer and Director of CEO Branding at Liquid agency. Thought leader Marty is known for constantly challenging the way we do things and creating 'charismatic brands' that go beyond just creativity or strategy... together we discussed everything from Marty's early artistic influences to his journey to 'The Brand Gap' and how the "age of algorithm" may affect creativity.
Watch the full video version on YouTube: https://youtu.be/T_HQX_8VGts
Give us a follow on our social channels:
2019-04-2945 min
Leadership, Brand Strategy & Transformation - Minter DialogueThe Importance of Design and Brand in Business Building with Marty NeumeierMarty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a business thriller called, "Scramble, How agile strategy can build epic brands in record time." In this conversation with Marty, we talk about the importance of having a designer mindset in business and the challenge of building a superior brand in today's tech-infused world.Please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. I...
2019-02-1045 min
UX CakeFast and effective - Agile Strategy with Marty NeumeierIn this episode we talk with the renown brand strategist Marty Neuemeier about a strategy framework he calls Agile Strategy. Marty’s written many strategy books - design strategy, brand strategy, business strategy - and his most recent book Scramble has a very unique approach to the business book genre. It’s set as a novel - Marty calls it a ‘business thriller’ I haven’t read any other business book like it. Marty tells us about why agile strategy is more likely to create innovation and bold change, what are some things to keep in mind if you want your...
2019-02-0431 min
Let's talk brandingLTB S02 E15 The most valuable branding lessons from season 2In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.I talk about my conversations with Marty Neumeier, Camille Baldwin, Mark Kingsley, Steve Wolf, Alex Antolino, Graham Robertson, Fabian Geyhrhalter, Armin Vit, Mark Pollard, Summer Teal Simpson Hitch and Melinda Livsey.Have...
2019-01-1920 min
Tracking Wonder PodcastS2 EP6: Designing a Life & Business for Creative Mastery & Meaning — with Srinivas Rao & Marty NeumeierWe have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives? Today, Jeffrey explores the creative process with Srinivas Rao, the...
2018-11-131h 29
Leadership, Brand Strategy & Transformation - Minter DialogueLet's Scramble! A Business Thriller to Learn How to Create an Agile Strategy with Marty NeumeierMinter Dialogue Episode #302Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this conversation with Marty, we talk about the creative process of converting a business book into a business thriller and the process of self-publishing. On the business side, we look at what are the keys to making an agile strategy work, the importance of design and new leadership skills, and how important the role of...
2018-11-1140 min
How Brands Are BuiltMarty Neumeier wrote a business thrillerWithin the branding community, Marty Neumeier needs no introduction. But just for good measure, here's a quick rundown: - Director of Transformation for the Liquid Agency - Author of The Brand Gap, hailed as one of the best 100 Business Books of All Time - Also wrote Zag: The Number One Strategy of High-Performance Brands, and Brand A-Z Marty and I kicked things off talking about his latest book Scramble: A Business Thriller, which launches today on Amazon. What makes Scramble different from Marty's previous books is that it's a...
2018-10-1531 min
Let's talk brandingLTB S2 010 Marty Neumeier - Brand MasteryThe dance between business and design.In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me.We talk about:The evolution of branding in 4 stagesBooks: Positioning, a battle for the mind and David Aaker
2018-09-2753 min
On Brand with Nick WestergaardMarty Neumeier Scrambles Up Business Books and Agile Strategy“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy!About Marty NeumeierMarty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business...
2018-08-2735 min
Original Minds™ with Tobias DahlbergBranding with Marty Neumeier - Part 2/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 min
Simplified. By Tobias DahlbergBranding with Marty Neumeier - Part 2/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 min
Original Minds™ with Tobias DahlbergBranding with Marty Neumeier - Part 1/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 minSimplified. By Tobias DahlbergBranding with Marty Neumeier - Part 1/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 min
Tracking Wonder PodcastS1 EP11: Branding & Creativity with a Higher Purpose with Marty NeumeierYou have to have a purpose bigger than profits. The landscape of branding has changed over time, and with the advent of two-way communication via the internet, a mission statement that prioritizes a financial responsibility to shareholders simply won’t cut it anymore. People want to support—and be a part of—the companies that aspire to a higher purpose and align with their own personal values. How does a brand go about identifying its purpose? How do you do good AND do good business at the same time? Today, Jeffrey sits down with M...
2018-06-121h 05
Everybody Brands with Brian SooyBrand Flip: A Conversation with Marty Neumeier and Brian SooyBrian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo
"The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand.
As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we h...
2018-02-0437 min
Everybody BrandsBrand Flip: A Conversation with Marty Neumeier and Brian SooyBrian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go i...
2018-02-0437 min
The Logo Geek PodcastUsing Strategy in Logo Design with Marty NeumeierWhy is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.
Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.
Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/
2018-01-1351 min
Branding Brews PodcastButts in Barstools with Market The Brew – BB018Steve Schmidt, host of Market The Brew Podcast, talks with us about promotional ideas to keep customers coming back.
Find Steve and Market The Brew:
Website: marketthebrew.com // Twitter: @marketthebrew // Facebook: @marketthebrew
A cold barstool is not a warm thought for brewery owners. Finding interesting and unique ways to bring customers into your taproom and keep them coming back can be challenging.
There are some successful ways for doing this like beer glass giveaways, mug clubs, brewery tours, or special beer flight offerings. In an effort to keep promotional efforts new and enticing, along with the ability to strengthen your b...
2017-11-2100 min
Raise Your Voice PodcastBrand Flip: A Conversation with Marty NeumeierBrian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.
Download the complete transcript at http://bit.ly/2tDarOo
"The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.
The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prov...
2017-07-0837 min
Real FamousS1E8 with Marty NeumeierThis is a conversation with Marty Neumeier, author of the Brand Gap, the Brand Flip and Meta Skills among others. He founded the Silicon Valley branding agency Neutron before merging with the Liquid Agency. He now serves as their Director of Transformation.
2016-08-3035 min
Unconventional GeniusMarty Neumeier, Director of Transformation at Liquid Agency, on How to Build Better Brand SkillsMy guest on this week's Unconventional Genius is Marty Neumeier, Director of Transformation at Liquid Agency, a branding agency located in San Jose, CA. He joins me to talk about how to build better brand skills. Marty's mission is to help business owners and leaders accomplish their goals and more effectively serve customers. During our conversation, he shares his wisdom on how to develop personal skills, leverage a competitive business edge, and set yourself apart with a fantastic, memorable brand. Marty is the author of a few of my favorite books including "ZAG", "Brand Gap", and "Brand...
2016-08-3035 minOn Brand with Nick WestergaardHow to Develop Fluid Brands with Marty Neumeier“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast.About Marty NeumeierMarty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity...
2015-10-2648 min
Thinking With Mitch JoelSPOS #480 - The Brand Flip With Marty NeumeierWelcome to episode #480 of Six Pixels Of Separation - The Mirum Podcast. I have read loved and re-read every little book that Marty Neumeier (he's also the Director of Transformation at Liquid Agency) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go...
2015-09-2055 min
Behind the BrillianceEpisode 002: Marty NeumeierMarty Neumeier joins Lisa to discuss his career as a designer, thought leader, and entrepreneur. In this episode, you'll hear the story of how Marty met Steve Jobs, how he became an author, and his best advice for creatives.
2014-04-081h 01
Design Matters ArchiveDesign Matters with Debbie Millman: Marty NeumeierMarty Neumeier is a brand consultant and author of Brand Gap, Zag and The Brand Dictionary. (02.16.07)
On Design Observer: http://observermedia.designobserver.com/audio/marty-neumeier/9237/
On iTunes: https://itunes.apple.com/us/podcast/design-matters-debbie-millman/id328074695
2013-02-0755 min
Above the Noise#32 ATN Interview with Branding Guru and Author Marty NeumeierToday I am speaking once again with Marty Neumeier. The last time we spoke it was on the topic of branding, a topic on which Marty is an internationally renown authority. He has written many books including Zag which was named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand building.
It fascinates me how often musicians are told to find a real job and that they will never be successful in terms of a career at their art. However...
2012-12-181h 09
Above the Noise#15 ATN Interview with Brand Expert & Author Marty NeumeierThis week's podcast is with branding authority Marty Neumeier. It is actually a conversation I had with Marty last year but is even more relevant now than it was then. It is hands down the most eye opening conversation I have had to date regarding branding.
I was especially interested to hear what an expert outside of the music industry had to say about branding and where it fits within today's music business. The answers revealed insight that I think is priceless for those navigating today's music industry.
Marty is the author of numerous branding books including "Brand Gap" and "...
2012-06-2736 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 52 - Filling in Your Brand GapConversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap.
Link to Show Notes: http://budurl.com/khbu
Guest: Marty Neumeier - Director of Transformation at Liquid Agency
Host: Jay Ehret - Chief Officer of Awesomeness at...
2010-03-2826 min
Design Matters with Debbie Millman Archive: 2005-2009Marty NeumeierMarty Neumeier is a brand consultant and the author of Brand Gap, Zag and The Brand Dictionary.
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