Shows
Online Digital Marketing TodaySearch Engine Optimization (SEO) Starter GuideToday's Deep dive podcast provides an overview of Search Engine Optimization (SEO), detailing how Google's automated crawlers discover content primarily through links from other websites. The podcast establishes that the most critical strategies for improving a site’s search presence fall into two categories: technical foundation and content quality. For content, the emphasis is on creating material that is unique, reliable, and user-focused, while technically, site creators must ensure crawlability (by making resources like CSS and JavaScript accessible) and logical site structure. The sources also ad...
2025-10-1719 minOnline Digital Marketing TodayBuilding a Landing Page with ChatGPTThis episode of Online Digital Marketing Today outlines a structured, multi-step process for building a landing page by leveraging the capabilities of ChatGPT to generate content. The process begins by engaging with the AI tool, specifically referencing both general ChatGPT and HubSpot GPT, and instructing users to add context to their prompts for better results. A critical theme across both sources is the necessity of iterative refinement; users are repeatedly directed to review, edit, perfect, polish, and perform a last check on the generated copy before finalizing...
2025-10-0811 minOnline Digital Marketing TodaySimon Senek's "Start With Why"-Book ReviewAs a continued effort to share some of the best books I have consumed here is a review of Simon Senek's book, "Start With Why". In this episode we will be detailing a chapter-by-chapter plan for the book Start with Why by Simon Sinek. This comprehensive plan outlines ten distinct chapters, each focusing on a core theme or chapter from the book, such as understanding "The Golden Circle" and differentiating between manipulation versus authentic inspiration. Each episode is designed to be practical and actionable, incorporating discussion prompts, real-world examples from leaders...
2025-09-2611 minOnline Digital Marketing TodayContent and Copywriting: The Complete ToolkitThe provided excerpts for this podcast are from Margo Berman's book "Content and Copywriting", offering a comprehensive guide to effective communication across various media platforms. The text outlines the book's structure, which includes sections on content writing, copywriting for different platforms (video, audio, print, and cross-platform campaigns), and extensive resources and terminology. Key topics covered involve audience segmentation, developing strong creative briefs and strategies, and practical advice on writing for digital channels like social media, as well as traditional media like
2025-09-2313 minOnline Digital Marketing TodayCarnegie's Enduring Wisdom: Cultivating Influence and ConnectionThis podcast discusses Dale Carnegie's influential book, How to Win Friends and Influence People. The hosts explore timeless principles for building stronger relationships, emphasizing genuine interest, kindness, and empathy. Key takeaways include avoiding criticism, offering honest appreciation, and understanding others' perspectives by arousing an eager want in them. The discussions also cover six ways to make people like you, such as remembering names and being a good listener, and twelve principles for winning people to your way of thinking without causing resentment, focusing on friendly...
2025-09-1517 minOnline Digital Marketing TodayBabylon's Wealth Wisdom for Modern TimesThis podcast episode offers an overview of financial principles inspired by "The Richest Man in Babylon," detailing how these timeless lessons can be applied in the modern world. They highlight core concepts such as paying yourself first, controlling expenses, and making money multiply, emphasizing their ongoing relevance despite the shift from ancient to digital financial tools. The sources also discuss the differences between historical and contemporary wealth strategies, noting that while the methods and complexity have evolved, the fundamental tenets of building and preserving wealth...
2025-09-1117 minOnline Digital Marketing TodayWhy Your Agency Problems Start in Your Head: Lessons from 'As a Man Thinketh' for Digital Marketing SuccessWhat if the biggest obstacle to scaling your agency isn't your marketing strategy, team management, or even difficult clients – but your own mindset? In this focused 20-minute book review, we dive deep into James Allen's timeless classic "As a Man Thinketh" and reveal how the principles that built empires over a century ago are still the secret weapon for today's successful digital marketing agencies.You'll discover:• How your thoughts directly shape your client relationships (and why some agencies attract dream clients while others get stuck with problem accounts)• The mindset shifts that separate 6-figure...
2025-09-1021 minOnline Digital Marketing TodayThe 4-Hour Workweek for Digital Marketing AgenciesWe all struggle with time. Take a listen to this podcast where our Deep Dive Podcast Team reviews Tim Ferriss's book "The 4 -Hour Workweek" as it relates to digital marketing agencies.This podcast episode outline explores how the principles of Tim Ferriss's "The 4-Hour Workweek" can revolutionize digital marketing agencies, focusing on achieving a "New Rich" mindset that prioritizes time and mobility over traditional work structures. It emphasizes the DEAL framework—Definition, Elimination, Automation, and Liberation—as a blueprint for agency owners to design their ideal lifestyles by applying concepts like the...
2025-09-0719 minOnline Digital Marketing TodayAI: The Essential Edge for Modern BusinessesIn this podcast episode our team emphasizes that modern customer expectations necessitate the adoption of AI tools like chatbots and AI voice receptionists for businesses of all sizes. These expectations are characterized by a demand for instant, 24/7 answers and seamless interactions, with customers often moving to competitors if their needs aren't met quickly. The podcast debunks common myths about AI, clarifying that it is now affordable, highly conversational, and enhances human staff rather than replacing them, by automating routine tasks. Ultimately, the sources assert that AI is no longer...
2025-09-0314 minOnline Digital Marketing TodayAI Chatbots for 24/7 Customer Service: A Business GuideHow AI Chatbots Can Handle Your Customer Service While You Sleep...This episode takes a deep dive into how AI chatbots can revolutionize customer service for small businesses, emphasizing their ability to provide 24/7 instant responses to customer inquiries. It details various functionalities of modern chatbots, such as handling complex conversations, booking appointments, processing orders, and qualifying leads, highlighting their ease of implementation and affordability. The text also addresses common concerns about AI chatbots, debunking myths about their conversational ability and cost, while illustrating their impact...
2025-09-0113 minOnline Digital Marketing TodayAI Marketing That Works for Local BusinessesAI, AI, AI! It seems everywhere you look online your seeing AI. Do you ever wonder what AI is all about and whether you can actually use it for your business?In this episode of Online Digital Marketing Today our team shares a practical guide to AI marketing for local businesses, distinguishing between effective and ineffective strategies. It highlights successful applications such as smart local SEO optimization, automated review management, predictive customer behavior analysis, and dynamic pricing optimization, providing examples of their positive impact. Conversely, the recording...
2025-08-2821 minOnline Digital Marketing TodayBeyond Chatbots: How AI Bots Are Revolutionizing Customer Engagement and MarketingAI Bots for Digital Marketers: A Comprehensive GuideThis podcast episode collectively explore the diverse landscape of AI bots and their significant impact on digital marketing and customer engagement. They categorize various types of AI bots, including rule-based, keyword recognition, menu-based, contextual, hybrid, voice, and predictive AI bots, explaining their unique functionalities and ideal applications. Furthermore, the texts offer a wealth of real-world case studies from prominent brands like Spotify, Starbucks, Amazon, and Sephora, illustrating how these bots enhance personalization, optimize efficiency, and drive measurable improvements...
2025-08-2518 minOnline Digital Marketing TodayWhy Every Business Website Needs a BlogIs your website achieving the results you expected when you built it? Most businesses hire professionals to build a website so they have a presence online with the chance of gaining customers/clients/patients. The problem is there are unlimited sites that are vying for the business through searches. Quick question; what is one way you can differentiate you from your competitors?The answer we would say is providing valuable content that shows you as the "expert" in your field and one of the ways to best accomplish this is by having a blog as...
2025-08-1610 minOnline Digital Marketing TodayBuy Back Your Time: Core Concepts and Application (Book Review of Dan Martell's "Buy Back Your Time"This episode of Online Digital Marketing Today primarily explores Dan Martell's "Buy Back Your Time" framework, which focuses on strategically reclaiming personal time to enhance productivity, growth, and well-being. A core concept is the "Buyback Loop," a cyclical process of auditing tasks, transferring low-value activities through delegation or automation, and refilling freed-up time with high-value or energizing work. The sources identify various "time assassins" or common time-wasters, such as hesitation and micromanagement, and offer solutions like building robust systems and adopting...
2025-08-1117 minOnline Digital Marketing TodayRiding The Elevator To Salesmanship w/Dr. Donna Smith-BellingerSalesmanship. Why do so many people misunderstand and fear being a "salesperson"?In this episode our guest Dr. Donna Smith-Bellinger answers some tough questions on what it means to being a salesperson. She uncovers knowing who you are and what solution your product or service brings to your ideal customer/client/patient. She dives deep into why salesmanship is more than just making the sale but revolves in building relationships. Of course she reminds of that this is possible easily when we have identified and chosen our ideal consumer.Jump in and listen and take...
2025-08-0748 minOnline Digital Marketing TodayNow You Can Afford: A Business Growth BlueprintThis podcast reviewss Tarek Abdel Salam's book, "Now You Can Afford," a practical guide for entrepreneurs, marketers, and business owners aiming to build and scale online ventures. The book introduces a "Ready-Set-Multiply" framework to attract customers, create compelling offers, and automate sales, drawing on the author's journey from a struggling salesperson to a marketing executive. It offers actionable advice on topics such as identifying ideal customers, competitor analysis, lead generation, sales copywriting, and business automation. The sources emphasize the book's practical, no-fluff approach and its applicability for...
2025-08-0412 minOnline Digital Marketing TodayThe Buyer's Tipping Point: Mastering Pain and TrustThis Podcast is based on Donna Smith-Bellinger's book; "You Lost Me @Hello". I highly recommend it be a book added to your business library. You can purchase at: https://www.pcbeeusa.com/bellingerbooks/On this podcast our team takes a deep dive into, "HOOK TO BOOKED: The 4-Stage Experience That Turns Strangers into Qualified, Ready-to-Buy Clients," on excerpt from Dr. Donna's book. We explain the Buyer's Tipping Point Principle, asserting that people purchase when their pain is at its peak and they trust the readily available solution. It c...
2025-07-3125 minOnline Digital Marketing TodayTraffic Secrets by Russell Brunson: Key Concepts and ApplicationsThis podcast offesr an extensive review of Russell Brunson's book, Traffic Secrets, focusing on strategies for consistently attracting target audiences to online platforms. They highlight key concepts such as identifying "dream customers", implementing the "Dream 100" strategy to engage with influential figures, and utilizing the "Hook, Story, Offer" framework for compelling marketing messages. The sources also detail the importance of diversifying traffic sources (both organic and paid), building and owning an email list, and optimizing sales funnels for conversion and long-term business growth. Furthermore, the hosts...
2025-07-3019 minOnline Digital Marketing TodayON24's: The State of AI in B2B Marketing in 2025"The State of AI in B2B Marketing in 2024/25" report by ON24, outlines the rapid adoption and impact of AI within B2B marketing strategies. It highlights that a significant majority of B2B marketers are already using or testing AI, with those embracing the technology being seven times more likely to exceed their organizational goals. The podcast report's details how AI is transforming B2B marketing by driving efficiency, enhancing personalization, and scaling content creation, with executives keenly prioritizing its integration. Furthermore, it emphasizes AI's role in ...
2025-07-2113 minOnline Digital Marketing TodayThe AI-Driven Leader: A Strategic Blueprint by Geoff WoodsThe provided sources offer an extensive overview of Geoff Woods' book, The AI-Driven Leader, a guide designed for business leaders seeking to integrate artificial intelligence into their strategic decision-making. They highlight the book's core themes, such as using AI for strategic clarity, accelerating decision-making processes, multiplying organizational impact, and treating AI as a collaborative partner. The information also covers Woods' background as a leadership strategist, reader reception including both praise and critiques, and suggestions for a podcast episode...
2025-07-1813 minOnline Digital Marketing TodayThe Science of Persuasion: 50 Proven TipsThis podcast provides a comprehensive guide to YES! 50 scientifically proven persuasion techniques, a book written by N.J. Goldstein, S.J. Martin & Robert B. Cialdini is suitable for various applications. It breaks down these methods into actionable tips, ranging from using "because" to framing messages as helpful, and includes a dedicated section with marketing-specific strategies like social proof and reciprocity. Furthermore, the document offers practical examples by outlining an email sequence and a podcast script that effectively demonstrate how to integrate these persuasive tactics into real-world communication...
2025-07-0709 minOnline Digital Marketing TodayEndless Customers: Building Trust for Infinite GrowthOur Podcast team discuss Marcus Sheridan's book, Endless Customers, which offers a proven framework for businesses to build trust and achieve growth by becoming a known and trusted brand. The core of this system revolves around The 4 Pillars of a Known and Trusted Brand: A) Say What Others Won’t, B) Show What Others Don’t, C) Sell in a Way Others Don’t, and D) Be More Human. This podcast inspired by the book, details how to translate these principles using storytelling techniques that emphasize conflict and transformation through sound design, voice work, and relatable anecdotes.Since...
2025-07-0410 minOnline Digital Marketing TodayAI for Entrepreneurs: Building and Growing with IntelligenceThis podcast, titled "AI For Entrepreneurs," focuses on how business owners can successfully integrate artificial intelligence (AI) into their operations to foster growth and expansion. The document explores various practical applications of AI, such as enhancing sales and marketing, streamlining human resources, and gaining competitive intelligence. It offers guidance on incorporating AI into a business, emphasizing the importance of understanding AI's capabilities, identifying specific problems it can solve, and prioritizing value. The report also provides tips for getting started quickly with AI, including forming a task force and beginning...
2025-07-0113 minOnline Digital Marketing TodayInterview with Dr. Ravi Iyer - AI For Today's MarketingHere are 7 strategic interview questions answered by Dr. Ravi R. Iyer1. The Authenticity Paradox: Can you help us understand what 'authentic intelligence' actually means, and why this concern about authenticity has become so prevalent in our AI-driven world?2. The Creative Block Breakthrough: "You mention that AI can help us become more creative than ever before. For a digital marketer staring at a blank page trying to create content that connects with their audience, how can they use AI as a 'thought partner' rather than just a content generator?"3. The...
2025-06-221h 01Online Digital Marketing TodayUnforgettable Presence: Leadership in the Modern WorldThis podcast is from a collection of texts, excerpts from a book titled "Unforgettable Presence," which offers comprehensive guidance on enhancing professional presence and accelerating career growth. The content covers strategies for building a strong personal brand, leveraging platforms like LinkedIn, and mastering communication skills, including virtual presentations and effective meeting facilitation. Furthermore, it explores how to influence executives, build a supportive network of mentors and sponsors, and adopt a managerial mindset to lead teams successfully. The overall aim is to equip professionals at various...
2025-06-1730 minOnline Digital Marketing TodayHow To Restore The Human In Your AI ContentJoin Madeleine Lambert the Director of Marketing and Sales at Originality.ai, the leading AI content detection platform. With a background in SEO and content creation, she previously founded, scaled and then successfully exited a content marketing agency in 2022. As she answers the following questions:1. What is Originality.ai, and what problem are you solving?2. Why is detecting AI-generated content important right now?3. How is Originality.ai different from other AI detection or plagiarism tools?4. What do you mean when you say Originality.ai is an “insurance policy” for your content?5. Who are the...
2025-06-1333 minOnline Digital Marketing TodayEmail Marketing with Artificial Intelligence - (Matt Bacak)"EMAIL MARKETING IS DEAD!" - OR IS IT?This podcast reviews the key points of Matt Bacak's book, "Email Marketing with Artificial Intelligence," which explores the transformative role of AI in email marketing. The book outlines how AI enhances personalization by analyzing customer data to create tailored content, boosts efficiency through automation of tasks like audience segmentation and scheduling, and optimizes send times and content by understanding recipient behavior. Furthermore, it highlights AI's capability for continuous improvement via real-time analytics and its utility in achieving
2025-06-1312 minOnline Digital Marketing TodayEssential Digital Copywriting Strategies-Review of The Copywriter's Handbook by Robert BlyIf you are a marketer then you are consistantly writing copy. Whether it is content or ads online or offline Robert Bly has you covered.This podcast dialogue explores Robert Bly's foundational principles of copywriting, emphasizing that effective copy is essentially salesmanship in written form, focused on driving reader action rather than mere creativity. Key strategies discussed include structuring persuasive content using a Motivating Sequence, crafting compelling headlines with the Four U's (Urgent, Unique, Ultra-specific, Useful), and focusing on reader benefits over product features. The...
2025-06-0712 minOnline Digital Marketing TodayInvisible to Irresistible: Helping Businesses Stop Chasing And Start ClosingThis podcast shares excerpts that discusses the current state of B2B marketing and lead generation, arguing that traditional methods are no longer effective due to shifts in buyer behavior, such as the overload of information and prolonged decision-making processes. The source highlights the importance of adapting to where buyers are actively researching and engaging with relevant content. It advocates for a programmatic lead generation approach that prioritizes first-party data, real-time insights, and aligning marketing and sales efforts to deliver qualified leads and improve conversion rates. The key takeaway is that brands must shift from being invisible to irresistible...
2025-06-0321 minOnline Digital Marketing TodayThe Impact of Inbound Voice AgentsIn researching this topic we found sources that collectively discuss the transformative impact of inbound voice agents on business operations and customer engagement. They explain how these AI-powered systems enhance the customer experience by providing immediate, personalized, and round-the-clock service. Furthermore, the texts highlight significant improvements in operational efficiency and cost reduction due to the automation of routine tasks. Finally, the sources detail how voice agents function as robust data collection tools, utilizing natural language processing and sentiment analysis to generate valuable s...
2025-05-2720 minOnline Digital Marketing TodayAI Voice Agents: Enhancing Customer ExperienceThis podcast discusses how AI-powered inbound voice agents are transforming business operations, particularly in customer service. These systems enhance customer experience through immediate, personalized interactions and improve operational efficiency by automating routine tasks, which significantly reduces costs. Furthermore, AI voice agents offer scalability to handle fluctuating call volumes, provide 24/7 service availability, offer strategic business intelligence through data analysis, and improve accessibility for customers with disabilities, making them a crucial tool for modern businesses.More and more businesses are turning to AI...
2025-05-2111 minOnline Digital Marketing TodayOptimizing Your Google Business ProfileThis episode of Online Digital Marketing Today offers a step-by-step guide to optimizing a Google Business Profile (GBP), broken down into distinct phases. It outlines foundational setup including verifying basic information and ensuring consistent name, address, and phone details across online platforms. The team then covers detailed optimization such as crafting a compelling business description, setting accurate hours, and integrating the business website effectively. Further phases detail utilizing enhanced features like selecting relevant attributes and adding visual content, followed by ongoing management tasks like monitoring changes and responding to...
2025-05-1519 minOnline Digital Marketing TodayThe Systematic Philosophy of Napoleon Hill's "Think and Grow Rich"BOOM! Let me share something that's absolutely going to transform your approach to success! 🔥I just rediscovered "Think and Grow Rich" in my library, and let me tell you – this isn't just another success manual. This is the ULTIMATE success blueprint that launched an entire movement! And today, we're breaking down the exact formula that's created more millionaires than you can count!We'll dive DEEP into the science of success! Through this podcast, we unpacked Hill's revolutionary research – we're talking about years of studying the world's top achievers and distilling their secrets into actionable steps. This is...
2025-05-0911 minOnline Digital Marketing TodayGoogle Business Profile Optimization: Hidden RevenueThis deep dive podcast emphasizes the significant yet often overlooked potential of Google Business Profile (GBP) optimization for local businesses to attract customers without advertising costs. The hosts explain that effectively describing a business to enhance relevance helps Google's "matchmaking" system connect them with searchers, crucially aiming for a top three ranking which captures the majority of local search visibility. Achieving this, however, requires both an initial setup and ongoing monthly maintenance estimated at around five hours, involving regular updates, review management, performance tracking, and adapting to Google's changes...
2025-05-0510 minOnline Digital Marketing TodayJosh Nelson's Seven Figure Agency Roadmap and Rule of Five OnesIn this episode our team explains Josh Nelson's approach to building a seven-figure digital marketing agency. His framework, detailed in "The Seven Figure Agency Roadmap," argues that growth requires restructuring the business model, moving from generalist, project-based work to niche specialization and recurring revenue. Key to this is the "Rule of Five Ones," emphasizing focus on one target market, one core offer, one lead generation strategy, one conversion mechanism, and a one-year commitment to this focused strategy. The approach involves systematic client acquisition, scalable service delivery, long-term client...
2025-05-0517 minOnline Digital Marketing TodayThe Ultimate LinkedIn Messaging GuideThe Ultimate LinkedIn Messaging Guide: Comprehensive Analysis of Contents and Strategic Frameworks Daniel Disney's *The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales* provides a systematic blueprint for leveraging LinkedIn’s communication tools to drive professional success. With a focus on practical strategies, the book combines theoretical insights with actionable templates, multimedia resources, and real-world case studies to help users optimize their outreach efforts. Below is a detailed exploration of the book’s contents, structured to reflect its pedagogical and operational frameworks.** Core...
2025-05-0119 minOnline Digital Marketing TodayAI and the Modern Marketing Productivity ShiftThis Deep Dive Podcast is based on a survey of knowledge workers including marketers, investigates the current state of AI adoption within marketing teams. It highlights that while marketers are early and frequent AI users, their application often remains basic, particularly in areas beyond short-form content creation. The report emphasizes the significant potential of AI to address marketing's heavy communication demands and improve internal collaboration, content production workflows, and brand consistency. It argues that strategic integration of AI tools can alleviate inefficiencies, boost productivity, enhance creativity, and ultimately lead to more effective marketing outcomes. T...
2025-04-2915 minOnline Digital Marketing TodayAI For The Digital Marketing WorldJoin me and my guest Reed Hansen as we discuss the use of AI for both digital agencies and businesses. Reed will cover: What are 2–3 AI tools or tactics that service-based businesses should be using right now to grow faster, What business owners who think AI is ‘too technical’ or ‘not for them and what to say to them, as well as if you were starting a business today with zero audience, how you would use AI to get your first 10 paying clients plus more.He also shares his list of the top AI resources he uses everyday...
2025-04-2455 minOnline Digital Marketing TodayLeveraging Social Media for Business Growth with Jason McDonald's StrategiesIn this podcast episode our team outlines Jason McDonald's Social Media Marketing Framework, which guides businesses to use social media strategically for growth by acting as the "life of the party." This framework emphasizes understanding social media's importance through aspects like electronic word-of-mouth and the customer journey, alongside implementing ten key strategies for client acquisition. These strategies involve setting goals using the SMART framework, choosing the right platforms, optimizing profiles, creating valuable content guided by the 70-20-10 Rule, and leveraging data for continuous improvement, supported by various tools...
2025-04-2213 minOnline Digital Marketing TodayEffective Google Business Profile: Postings, Photos, and Review ResponsesThis podcast is an excerpt from a discussion effective online marketing strategies for businesses. The hosts outline key aspects of a strong online presence, including the importance of varied and regular social media content, offering specific examples of post types. The conversation also emphasizes the significant role of visuals, particularly photos, in boosting engagement and provides guidance on the types of images to share. Finally, the hosts detail best practices for responding to online reviews, covering both positive and negative feedback with actionable examples and a focus on timely...
2025-04-1812 minOnline Digital Marketing TodayBusiness Stories: Reputation As A Strategic CurrencyThis podcast deep dive episode emphasizes the significance of a business's online reputation, particularly its Google Business Profile, as a crucial storytelling tool. Through anecdotes and statistics, the host illustrates how actively engaging with reviews and sharing authentic narratives can significantly impact customer engagement, loyalty, and ultimately, revenue. The discussion highlights examples of businesses that thrived by focusing on their online presence and using it to build trust and community. The host advocates for viewing online interactions not just as feedback, but as opportunities to craft the business's story and connect with customers on a deeper level...
2025-04-1309 minOnline Digital Marketing TodayInnovative Content Marketing ExamplesIn this deep dive podcast we review the ebook from the Content Marketing Institute that presents 35 diverse examples of impactful content marketing from various B2B and B2C businesses. It showcases innovative content types and tactics across multiple platforms, aligning with different stages of the customer journey. The collection aims to inspire marketers to enhance audience engagement and address future marketing challenges. Each example includes a brief overview, reasons for its effectiveness, key takeaways, and links for further learning, demonstrating the limitless potential of content marketing in achieving...
2025-04-0815 minOnline Digital Marketing TodayAI Prompt Engineering: A QuickStart GuideIn this episode we will be analyzing Tina Huang's "AI Prompt Engineering QuickStart Guide" which emphasizes the critical role of well-crafted prompts in maximizing the output quality of AI models like ChatGPT. In this guide it breaks down prompt engineering into three key stages: setting the context, defining the task, and specifying the desired output format. It further provides power tips such as using role assignment, adding specific constraints, and requesting examples to enhance prompt effectiveness. The document also includes a troubleshooting guide for refining prompts and mentions additional resources like B...
2025-04-0517 minOnline Digital Marketing TodayPrompt Engineering and ChatGPT for Digital Marketing AgenciesThis podcast outlines a structure designed for digital marketing agency professionals interested in leveraging prompt engineering and ChatGPT. The proposed episode will explain prompt engineering, showcase its practical applications in areas like content creation and SEO, and discuss how agencies can scale their services using AI. It also addresses ethical considerations and encourages listeners to explore the book "Prompt Engineering and ChatGPT" by Russell Grant for further learning. The structure includes segments for introduction, key takeaways, and suggestions for engaging content like real-life examples and interactive challenges.
2025-04-0112 minOnline Digital Marketing TodayOptimizing Webpages: MECLABS' Guide to Customer ConversionWOW! Get ready to discover something INCREDIBLE that's transforming how businesses connect with their customers! In this Podcast the team reviews text that introduces MECLABS Institute, the parent organization of MarketingSherpa and MarketingExperiments, explaining their interconnected roles in marketing improvement.🔥 Picture this: You've got THREE AMAZING power tools that work together like a dream team! We're not just talking about regular business stuff here - we're talking about being marketing SUPERHEROES who crack the code of customer behavior!✨ First up, we're like CSI for shopping - we run MIND-BLOWING experiments to figure out exactly what makes...
2025-03-2721 minOnline Digital Marketing Today"What's In It for Them?" by Joe Polish - Book ReviewEver had that gut-wrenching feeling when you're networking... like you're just another person trying to "get something" from someone? Joe Polish, one of the most connected entrepreneurs in the world, discovered something that's about to change everything you thought you knew about business relationships.We recently dove deep into Joe's groundbreaking work, and what I uncovered shook me to my core. We're talking about an approach so powerful, it's transformed ordinary business owners into industry leaders practically overnight.Imagine this transformation:- Going from "just another face in the crowd"...
2025-03-2219 minOnline Digital Marketing TodayChatGPT Prompt Mastery: A Quick GuideThis Deep Dive by our Podcast team provides the listener with usable points from Oliver Theobald's "ChatGPT Prompts Book" and serves as a comprehensive guide to utilizing the AI language model ChatGPT effectively. It introduces ChatGPT, explains its underlying technology and limitations, and provides practical advice on crafting precise and effective prompts for various applications. The book explores numerous use cases, including content writing, translation, personalized tutoring, and generating prompts for AI art. Furthermore, it covers advanced techniques such as training and role prompting to enhance interaction with ChatGPT, aiming to empower users to maximize the tool's potential in...
2025-03-1721 minOnline Digital Marketing TodayWhy More Traffic Doesn’t Mean Better LeadsIn this episode my podcast team focuses on a document that summarizes the key themes and insights from the B2B Rocket blog post, "The Lead Gen Paradox: Why More Traffic Doesn’t Mean Better Leads." The article addresses the common misconception that increased website traffic automatically translates to better lead generation and ultimately, higher sales. It argues that focusing solely on vanity metrics like clicks and page views often results in a high volume of low-quality leads, wasting time and resources. The post then outlines the reasons behind this paradox and provides actionable strategies to shift towards attracting an...
2025-03-1314 minOnline Digital Marketing TodayLocal Business Directories: A Community Growth StrategyThis Podcast has been provided from a transcript that outlines the benefits of local businesses creating community directories. EarningCoach Marketing explains how this strategy helps businesses become trusted community resources, boosting their visibility and reputation. The key is providing value by connecting people with solutions, fostering relationships and driving referrals. The discussion covers implementation through a "dual promotion approach" and emphasizes tracking engagement metrics like website traffic and user interaction. The overall strategy focuses on authentic community contribution to naturally gain marketing advantages and establish the business as a go-to resource. The advice is to start by surveying trusted...
2025-03-1020 minOnline Digital Marketing TodayTHE SECRET TO UNLOCKING B2B GROWTHThe Go-To-Market Cheat Code" explores the power of strategic partnerships in B2B sales, challenging traditional digital marketing approaches. It suggests that trust and relationships are critical for sustainable growth, especially as buyers become wary of generic online content. The book emphasizes building genuine human connections and creating mutual value through partner ecosystems. It offers insights on identifying ideal partners, operationalizing relationships, and fostering a collaborative culture for successful exits and long-term business prosperity. It analyzes metrics such as Customer Acquisition Cost and Customer Lifetime Value to evaluate collaboration effectiveness and financial impacts. Author testimonials highlight the critical role...
2025-02-2718 minOnline Digital Marketing TodayAI Business Trends 2025AI Business Trends 2025This Deep Dive highlights the increasing use of AI-powered customer agents to enhance customer service. These virtual assistants, such as those used by Best Buy, expedite issue resolution and provide personalized support across various channels. The discussion points out that companies are using gen AI to understand customer needs and address their concerns in a timely manner. Google Cloud's Customer Engagement Suite exemplifies the use of multiple agents working together, while companies such as BrainLogic are creating customized AI assistants, like Zapia, tailored for specific regions. ...
2025-02-2007 minOnline Digital Marketing TodayEvolving Digital Marketing Strategies: "The Everysearch Era"This "Deep Dive Podcast" discusses the evolution of digital marketing, highlighting the shift from a linear marketing funnel to an "Everysearch" approach. This new paradigm emphasizes understanding consumer behavior across all searchable platforms, including social media, to create more targeted and effective marketing campaigns. The importance of leveraging data, AI, and platform-specific content is stressed, as is the need for agility and adaptability in response to changing consumer trends. Ultimately, success in this new era requires a holistic, audience-first strategy that integrates across search, social, and e-commerce.Send a text Support the show
2025-01-3114 minOnline Digital Marketing TodayOptimizing Your Google Business ProfileThis podcast focuses on the importance of optimizing a Google Business Profile (GBP) for local businesses. It emphasizes the benefits of regular updates, highlighting increased visibility, customer engagement, and revenue generation. The text strongly advocates for hiring a professional agency to manage the GBP, citing time savings, expert optimization, and access to data-driven insights as key advantages. If your business needs an expert in optimizing your Google business Profile, EarningCoach Marketing is one you can count on and is currently offering a limited-time discounted service for GBP management. Want to learn more? Schedule a 15 minute discovery call t...
2025-01-2825 minOnline Digital Marketing TodaySocial Media Marketing Strategies for Small Businesses in 2025This "Deep Dive" comprises three main sections focusing on social media marketing strategies for small businesses. The first section emphasizes the numerous benefits of social media marketing, including enhanced brand visibility, targeted advertising, cost-effectiveness, community building, and real-time feedback. The second section details best practices for creating engaging social media content in 2025, such as prioritizing visual content, incorporating interactive elements, and maintaining authenticity. The third section further explores effective ways to use interactive content to increase audience engagement, including visual experiences, participatory content, and shoppable features.Send a text ...
2025-01-2421 minOnline Digital Marketing TodayLanding Local Clients: The Attention-First MethodThis Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships, naturally leading to client conversations and long-term partnerships. The method details a step-by-step system including spotlight creation, automation, and a targeted boosting strategy on Facebook. Ultimately, it advocates for a long-term approach focused on building community connections rather than aggressive sales tactics.
2025-01-2014 minOnline Digital Marketing TodayMastering Marketing Efficiency with the 80/20 RuleThis podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing, which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities, such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability and productivity. The episode encourages listeners to regularly re-evaluate their efforts to maintain this efficient approach.Want to read more about this process. Buy...
2025-01-1617 minOnline Digital Marketing Today"Super Fans" book review by Pat FlynnPat Flynn's Super Fans book advocates for cultivating a loyal customer base who become brand advocates, not just buyers. The book emphasizes building genuine relationships to foster long-term engagement and support. Flynn provides actionable strategies for connecting with audiences, offering unique experiences, and creating a sense of community. This approach, the book argues, generates powerful word-of-mouth marketing and brand loyalty far exceeding the impact of paid advertising. Ultimately, Super Fans posits that focusing on devoted customers is crucial for sustainable business growth in the competitive online marketplace.Send a text Support...
2025-01-1307 minOnline Digital Marketing TodayAI and the Future of Digital MarketingThis episode of Online Digital Marketing Today explores the impact of artificial intelligence (AI) on digital marketing.The first two sources analyze how AI is automating tasks, improving data analysis, and personalizing campaigns, ultimately changing job roles but not eliminating the need for human marketers. The third source focuses on how small marketing teams can leverage AI tools like ChatGPT, Hootsuite, and others to enhance efficiency, reduce costs, and improve campaign quality, ultimately increasing their competitive advantage.Send a text Support the showWant answers to your most pressing q...
2025-01-1008 minOnline Digital Marketing TodayThe Start Of 2025 and a Review Of "Big Goals" by Caroline MillerI thought that this subject was perfect for the start of a New Year. Caroline's approach is quite unique and is worth following. Please take the time to listen and if you enjoyed this episode please subscribe to our channel.Caroline Adams Miller's book, Big Goals, offers a science-backed approach to goal setting, contrasting with traditional methods. The book introduces the BRIDGE methodology, emphasizing "good grit" and a shift from performance to learning goals. It differentiates between performance and learning goals, highlighting the importance of challenging, specific goals. Furthermore, it discusses the role of process goals in...
2025-01-0925 minOnline Digital Marketing Today2025 State Of digital MarketingThis Podcast Deep Dive analyzes the impact of artificial intelligence (AI) on digital marketing in 2024 and forecasts its continued influence in 2025. It examines key trends such as the rise of short-form video, the importance of first-party data, and the ethical considerations surrounding AI. The sources detail how AI is revolutionizing personalization, content creation, and automation in various marketing channels, including email, social media, and search engine optimization (SEO). Furthermore, it addresses the challenges of implementing AI-driven personalization, such as data quality issues, cost, and ethical concerns. Finally, the text highlights...
2025-01-0619 minOnline Digital Marketing TodayGoogle Reviews: Building Your Online ReputationLOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) AREN’T JUST A NICE BONUS—THEY’RE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEY’LL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEY’LL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEY’LL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS.HERE’S A CRAZY STAT: **91% OF CONSUMERS** SAY THEY REGULARLY READ ONLINE REVIEWS BEFORE BUYING OR SCHEDULING A SERVICE. THAT’S BASICALLY EVERYONE! SO IF YOUR REVIEWS...
2025-01-0510 minOnline Digital Marketing TodayMastering AI Prompt Engineering for Marketing - ReviewAdriano Damiao's Mastering AI Prompt Engineering teaches users how to write effective prompts for AI tools like ChatGPT. The book covers various prompt types, including basic informational, creative idea generation, Chain of Thought (CoT), and Reasoning and Correction (ReAct) prompts, showing how these improve AI-generated content. The text highlights the benefits for digital marketing agencies, such as increased efficiency, enhanced creativity, improved content quality, and better campaign optimization. Specific examples illustrate how different prompt types help with tasks like content creation, data analysis, and customer engagement. Ultimately, the book aims...
2024-12-2714 minOnline Digital Marketing TodayRobert Cialdini's Influence: Mastering Persuasion in BusinessListen in as my podcast team summarizes Robert Cialdini's six principles of persuasion from his book, Influence: The Psychology of Persuasion. The hosts explain each principle—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—with relatable business examples. The script aims to teach listeners how to ethically apply these principles to improve their marketing and build stronger customer relationships. Practical applications are emphasized throughout, making the concepts accessible for various business sizes. The overall goal is to show listeners how to attract and retain customers through persuasive, yet ethical, means.The sources don't explicitly stat...
2024-12-2415 minOnline Digital Marketing Today100M Leads: A Review and Actionable Guide by Alex HormoziAlex Hormozi's 100M Leads book offers a practical framework for lead generation and business scaling. The core principles involve identifying target audiences, crafting compelling offers, and utilizing owned, earned, and paid media channels. Hormozi stresses low-cost testing, high-value content creation, and hyper-targeted advertising, emphasizing automation and data-driven decision-making for efficient lead conversion. This podcast (based on his book) advocates for a mindset of abundance, rapid iteration, and obsessive metric tracking to build sustainable growth. Ultimately, the strategies aim to create scalable systems for consistent business expansion, not just lead generation.
2024-12-1929 minOnline Digital Marketing TodayMaster Sales Prospecting: Proven Techniques for SuccessDiscover the ultimate guide to sales prospecting with our latest podcast episode. We break down five powerhouse methods—inbound prospecting, social media outreach, referrals, networking, and outbound marketing to supercharge your prospecting efforts. Learn how to leverage cutting-edge tools like marketing automation, position yourself as an industry thought leader, and reconnect with former customers to maximize your sales potential.This episode blends traditional tactics with modern, digital-first approaches to help you build authentic relationships and effectively connect with potential clients. Whether you’re looking to refine your strat...
2024-12-1515 minOnline Digital Marketing TodayProspecting for Digital Marketing AgenciesThis podcast episode from "The Online Digital Marketing Today Podcast" and "The Digital Edge" focuses on client acquisition for digital marketing agencies. The hosts present cold email outreach and LinkedIn prospecting as the two most effective methods. The episode details how to execute each method effectively, emphasizing personalization and value, while also outlining common mistakes to avoid. Practical examples and helpful tools are provided for both approaches. The overall message stresses the importance of building relationships for successful prospecting.Subscribe as we uncover 2 more client acquisition methods in the next 2 podcasts....
2024-12-1112 minOnline Digital Marketing Today3 Meta Ads Strategies Direct To Consumer Brands Are Using to Engage AudiencesThis podcast highlights are from Customers.ai which details three effective Meta ad strategies for direct-to-consumer (DTC) brands. The strategies emphasize audience-centric creativity, authenticity and realness, and visual storytelling to create engaging ads. The article provides examples of successful DTC brands implementing these strategies and offers actionable tips for improving ad performance. It also promotes Customers.ai's services for website visitor identification and marketing automation. Finally, the piece includes a FAQ section addressing common questions about Meta ad strategies.Send a text Support the showWant answers...
2024-11-3016 minOnline Digital Marketing TodayIs Facebook Better Than LinkedIn For B2B Advertising?The provided source for this podcast is an article arguing that Facebook can be a valuable platform for B2B advertising despite its limitations. While LinkedIn is often considered the gold standard for B2B marketing, the article posits that Facebook's vast user base and high engagement levels make it a viable alternative, especially for scaling campaigns. The author acknowledges the challenges associated with Facebook's targeting capabilities, but offers practical solutions to overcome these obstacles. The article provides a comprehensive guide on leveraging Facebook for B2B marketing, emphasizing the importance of targeted audience selection, data-driven campaign optimization, and...
2024-11-2713 minOnline Digital Marketing TodayCracking the Code of PersuasionDavid Deutsch's Inner Circle is a copywriting and marketing program offering training and mentorship. The program features video lessons, coaching, and access to experienced copywriters like John Carlton. Members gain insights into effective copywriting techniques, including understanding audience psychology and identifying patterns in successful messaging. The program emphasizes practical application and promises to help members improve their copywriting skills and sales results. A variety of resources, including a blog, YouTube channel, and community forum, support learning and collaboration.If you want to improve your sales and closing average this is an excellent podcast to listen...
2024-11-2211 minOnline Digital Marketing Today17 Ways To Find Consulting ClientsIn this Online Digital Marketing Today's episode the team offers seventeen different methods for consultants to acquire new clients, encompassing both online and offline strategies. They review suggesting for building local alliances, leveraging Google Business Profile listings and Yelp profiles, and participating in local events and networking groups to reach potential clients. The podcast also emphasizes the importance of online marketing techniques such as LinkedIn and Facebook outreach, creating valuable content, and offering free audits to demonstrate expertise and build trust.Want more detail or a copy of the PDF? Email Marvin@earningcoachmarketing.com with the "Subject 17...
2024-11-1624 minOnline Digital Marketing Today2024 GENERATIVE AI MARKETING INDUSTRY REPORTThis podcast, created upon reviewing a report compliments of Social Media Examiner, is a survey of over 1,250 marketers who utilize generative artificial intelligence (AI) in their work. It explores the current trends in AI adoption, including how often and for how long marketers use these tools. The report also investigates the various ways marketers are using AI for content creation, such as generating ideas, writing drafts, editing content, and coming up with titles. Furthermore, it examines the top benefits and challenges of using AI in marketing, identifies the most popular generative AI platforms, and explores future trends in the...
2024-11-1315 minOnline Digital Marketing TodayeBook Review: Social Media Marketing SuccessThis deep dive excerpt is from the eBook "Social Media Marketing Success" by Web Design Imagineers. It provides tips and strategies for effectively using social media to enhance business success. This review of the eBook covers topics such as optimizing social media content for different platforms, building a brand presence, and creating engaging marketing campaigns. It also emphasizes the importance of establishing credibility through consistent high-quality content, responding to audience questions, and engaging with followers. Ultimately, the eBook encourages readers to leverage social media's vast reach and interactivity to build trust with their audience and drive business growth.
2024-11-1115 minOnline Digital Marketing TodayChatBots - How To Use On FacebookIn this Podcast provides a special report on Facebook Messenger Marketing. The discussion outlines how to create and implement a successful chatbot strategy for businesses. It covers key elements such as customer FAQ integration, automated greeting development, designing a chatbot character, integrating with Facebook Live, and promoting the chatbot through advertising. The report also addresses the importance of customer security and educating users on the chatbot's capabilities.Chatbots can save money and time when it comes to communicating with your followers. Unless you are sitting in front of your computer screen 24/7/365 a chatbot will be working 24 hours...
2024-11-0818 minOnline Digital Marketing TodayBuyer Personas: How to Gain Insight into Your Customer’s Expectations“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customers to uncover their motivations, challenges, and decision-making processes, which are used to build actionable buyer personas. These personas are then used to refine messaging, content, sales strategies, and product development to better align with customer needs. The book stresses avoiding assumptions about customers based on demographics and instead focuses on understanding why customers make purcha...
2024-11-0516 minOnline Digital Marketing TodayRunning Facebook Ads - What You Need To KnowThis Podcast takes a Deep Dive in providing a comprehensive guide to Facebook advertising, covering various aspects from understanding how Facebook ads work to optimizing ad campaigns for better conversion rates. It all starts with a detailed explanation of different Facebook ad formats and how to create ads using Ads Manager. It then dives into the different Facebook ad objectives, their use cases, and bidding options. The team further discusses powerful Facebook ads targeting options, including video behavior remarketing and page engagement targeting. Finally, they provide actionable tips on tracking and optimizing Facebook ad spend using tools like CallRail...
2024-11-0329 minOnline Digital Marketing Today**Unlock Your Business's Potential in 2025: The Transformative Power of Social Media**Unlock Your Business's Potential in 2025: The Transformative Power of Social Media. Are you ready to take your business to the next level in the rapidly evolving digital landscape? Join us for an exhilarating podcast that unveils the groundbreaking power of social media and its ability to transform your business in the years to come. In this captivating episode, we'll dive deep into the transformative role social media will play in shaping the business landscape of 2025 and beyond. Our expert guests, industry leaders who have harnessed the power of social media to achieve remarkable success, will share th...
2024-11-0114 minOnline Digital Marketing TodayI Asked My Ai Podcast Team To Review My Updated WebsiteI was shocked at what they found starting with:EarningCoach Marketing is a digital marketing agency that offers a variety of services to help businesses grow online. Their services include website development, SEO, social media marketing, email and SMS communication, and chatbot development. They focus on creating unique digital marketing solutions to help businesses stand out from the competition and achieve lasting success. The company highlights client testimonials to demonstrate the positive results they have achieved for their clients.They were able to answer questions like:What is EarningCoach Marketing's unique selling proposition, and how...
2024-10-2312 minOnline Digital Marketing TodayWhy Your Business Needs A Google Business Profile & How To Optimize ItListen to this podcast as my staff explains the importance of a Google Business Profile (GBP), previously known as Google My Business. It details how GBP can help businesses improve their local search engine ranking, build trust with potential customers, drive traffic to their website or physical location, gain valuable insights into customer behavior, and enhance their overall search engine optimization efforts. It also provides step-by-step instructions on how to create and optimize a GBP, and outlines the key steps for maintaining it over time for ongoing success.Every business needs to have a Google Business Profile...
2024-10-2310 minOnline Digital Marketing TodayAi Marries Social MediaTune in for expert tips and innovations at the cutting edge of AI marketing! In this episode, we dive into the powerful synergy between social media and artificial intelligence creating groundbreaking opportunities for marketers. Discover how AI is reshaping content creation, personalization, and customer engagement on social platforms. We'll explore a key tool and it’s strategies that marketers can use to leverage AI, optimize their social media campaigns, and deliver impactful results. Whether you're just starting with AI or looking to enhance your current strategy, this discussion provides actionable insights for leveling up your mar...
2024-10-211h 03Online Digital Marketing TodayOur Review Of Alex Hormozi's $100M Offers BookOur podcast team reviews Alex Hormozi's book called "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No". The book describes a method for creating irresistible offers that will lead to a significant increase in sales. The author, who claims to have generated over $120 million in sales using this method, outlines strategies for boosting pricing, enhancing product value, and leveraging scarcity and urgency to encourage immediate purchases. Customer reviews highlight the book's clear, concise instructions and practical applications for entrepreneurs.Book can be found and purchased on Amazon.Send a text
2024-10-2112 minOnline Digital Marketing TodaySocial Media Marketing for BusinessesThis video explains the essential role of social media marketing for businesses, highlighting its various benefits such as increased brand awareness, enhanced customer engagement, cost-effective marketing, targeted advertising, and valuable insights. It outlines key strategies for successful social media marketing, including defining goals, knowing your audience, creating high-quality content, engaging with your audience, leveraging paid advertising, monitoring and analyzing performance, and staying updated with trends. Ultimately, the video emphasizes the importance of social media marketing in today's digital age for businesses looking to expand their reach, connect with their audience, and drive growth.Want a D...
2024-10-1711 minOnline Digital Marketing TodayDigital Marketing Course 2024 | Everything You Need To KnowThis is a podcast created from a YouTube video focusing on the fundamentals of digital marketing. The team outlines the essential components of a successful marketing strategy, exploring topics such as the marketing mix, types of marketing (including inbound, outbound, and performance marketing), advertising strategies, and key performance indicators (KPIs). The video also covers how to build a marketing plan, define target audiences, and understand the conversion funnel. Additionally, it emphasizes the significance of engagement and highlights common mistakes to avoid in digital marketing.If you enjoyed this episode please follow us for future episodes. Thanks for...
2024-10-1527 minOnline Digital Marketing TodayUsing Social Media As A Marketing StrategyThis podcast, acts as a guide for businesses on incorporating social media into their marketing strategies. It explores the advantages and opportunities social media platforms offer to businesses. We will argue first that social media marketing has become essential due to the changing landscape of online marketing and the shift in customer behavior toward digital research. It then emphasizes the benefits of social media marketing, such as increased brand visibility, cost-effective marketing, establishing authority and credibility, and improved search engine visibility. We proceed to detail specific key platforms like Facebook, Instagram, and YouTube, highlighting their benefits and b...
2024-10-1020 minOnline Digital Marketing TodayBlack Friday Sales Success Using Your Google Business ProfileIn the several weeks the selling season will be upon us with Black Friday as the biggest sales day! Here we will explore how to maximize your Google Business Profile to help your business fuel and kickoff the selling season with a bang.This PODCAST provides a guide for local businesses to leverage their Google Business Profiles (GBP) to maximize their Black Friday sales. We will outline ten strategies, including updating business hours, creating Black Friday posts, and uploading new photos. It also emphasizes the importance of actively engaging with customers through reviews, Q&A sections, and...
2024-10-0317 minOnline Digital Marketing TodayThe In's Of Email MarketingThis podcast provides 21 email marketing hacks designed to improve engagement, deliverability, and conversions. It emphasizes the importance of warming up your email list and building a good sender reputation by sending consistent emails, using split testing, and offering valuable incentives. Other strategies include using storytelling, including recipient names in emails, keeping emails brief, and adopting a normal email structure. The podcast also covers techniques for increasing signups, such as using light boxes and sidebar widgets, mentioning your mailing list in blog posts, and asking for email forwarding. Finally, you will hear suggestions for using a giveaway t...
2024-10-0127 minOnline Digital Marketing TodayIntroducing PAIGE - Your Google Business Profile AssistantWelcome to "Online Digital Marketing Today" your go-to podcast for the latest in marketing innovations and tools. In this episode, we dive into the revolutionary new GBP program called Paige, created by marketing expert Justin Silverman. Paige is designed to simplify and streamline your Google Business Profile management, making it easier than ever to attract and engage customers. Justin Silverman breaks down how Paige automates key marketing tasks, optimizes your online presence, and ensures your business stands out in search results. Tune in to learn how Paige can transform your marketing strategy and boost your business visibility with minimal...
2024-05-2845 minOnline Digital Marketing TodayChoosing Your Offer with Donna NorrisAre you a business owner or aspiring entrepreneur looking to refine your service offerings? Join us in this enlightening episode of Online Digital Marketing Today as we welcome Donna Norris, a seasoned business strategist and a person who knows about crafting irresistible offers. In "Choosing Your Offer," Donna dives deep into the crucial process of selecting the right service to present to your audience. Donna will discuss the significance of thoroughly understanding the service you offer. She will highlight how this knowledge can set you apart from competitors, enhance your credibility, and build trust with your customers. B...
2024-05-1743 minOnline Digital Marketing Today"Mastering Sales: Know Your Client and Boost Your Success"In this enlightening episode of "Sales Success Simplified," we dive into the fundamental sales procedures that can transform the way you approach your business. Whether you're a seasoned sales professional or just starting out, understanding the basics can significantly impact your success rate. We begin by exploring the crucial first step for any salesperson: identifying and understanding your ideal client or customer avatar. Knowing who you're selling to is not just about demographics; it's about tapping into their behaviors, needs, and potential challenges. This insight is key to tailoring your approach and making meaningful connections. Ne...
2024-04-2544 minOnline Digital Marketing TodayStepping In: Unlocking Recurring Revenue with the 'Foot in the Door' StrategyWelcome to this week’s episode of "Online Digital Marketing Today," where we dive deep into strategies that transform your digital marketing game. Today, we're exploring the age-old, yet ever-effective 'Foot in the Door' (FITD) technique and how it's your golden ticket to securing a stream of recurring monthly revenue.In this enlightening session, we'll break down the psychology behind the FITD strategy, illustrating why it's more than just a sales technique—it's a cornerstone for building lasting client relationships in the digital realm. Discover how starting with a small, manageable request can open doors to larger comm...
2024-04-0458 minOnline Digital Marketing TodayInnovating Marketing with AI: The CrawlQ.ai RevolutionJoin us on a riveting journey into the future of marketing with AI as we delve into the heart of innovative content creation and audience engagement with our special guest, Harish Kumar, the visionary behind CrawlQ.ai. In this episode of "Innovating Marketing with AI: The CrawlQ.ai Revolution," Harish Kumar unravels the story behind CrawlQ.ai's inception, illuminating the gaps and opportunities in the marketing space that sparked the creation of this groundbreaking tool. Discover how CrawlQ.ai stands out with its unique approach to personalization in content creation, setting a new standard in the industry an...
2024-03-1357 minOnline Digital Marketing TodayHarnessing the Power of Text: Revolutionizing Business Growth with SMS MarketingIn this must-listen episode of Online Digital Marketing Today, host Marvin, alongside the guest speaker from SlickText, dives deep into the transformative world of SMS marketing. With the ever-evolving digital landscape challenging agency and business owners to innovate, this conversation shines a light on a powerful, yet underutilized tool: text messaging. Our special guest, Shannon from SlickText, brings a treasure trove of expertise and insights that promise to change the way you think about engaging with your clients and boosting your business.Starting off with Marvin sharing his enlightening journey with SMS marketing, the stage is then...
2024-02-2855 minOnline Digital Marketing TodayDesigning Your Ideal Client/AvatarWelcome to Online Digital Marketing Today, the show where we dive deep into the strategies and insights that can elevate your business to new heights. In today's episode, we're tackling a fundamental yet often overlooked aspect of business success – creating the ideal client avatar.Understanding your ideal client is like having a compass for your business journey. Join us as we explore why crafting a detailed and accurate ideal client avatar is crucial for any business, regardless of its size or industry.Firstly, we'll explore how this avatar becomes your North Star in the world of...
2024-01-2614 minOnline Digital Marketing TodayThe State Of Digital Marketing 2024In today's episode we will look back at 2023 and review the most successful tactics to help build your digital marketing agency as well as those that underperformed.We will then look forward into 2024 with our opinions of programs that drive results for growing and sustaining a successful agency. These strategies are sure to cut your expenses and produce better ROI's for both you and your clients.Want to step up your success online? Join the "Accountability Mastermind For Online Success - https://www.facebook.com/groups/439598631698554/Send a text Support the s...
2024-01-1055 minOnline Digital Marketing Today"The Power of Community Directories: Revenue Streams for Agency Owners"Join us on today's podcast as we delve into the incredible world of community directory sites and explore how they're not just a hub for connections but also a revenue goldmine for agency owners.In this episode, we unravel the benefits of crafting and curating a vibrant community directory platform. Discover how these directories transcend mere networking spaces, becoming vital resources for industries, interest groups, and local communities alike. Learn the art of fostering engagement, trust, and collaboration within these digital ecosystems.But it doesn't stop there. We'll dive into the various revenue streams that...
2023-11-211h 06Online Digital Marketing TodayOutsourcing Your Social Media Services For More Monthly Recurring RevenueSocial Media marketing is a time consuming task for most digital marketing agencies. Whether you are writing custom content or curating content it takes time. Usually the time needed takes you away from the daily tasks of doing the other tasks that create your monthly income.In this video you will be introduced to a company that will work for you taking care of your social media posting services for your clients. Now you will have time to run your business to help more clients. The best part (you won't believe how little of an investment) is...
2023-11-071h 04Online Digital Marketing TodayCreating a $8k Monthly Recurring Income With Digital MarketingIn today's podcast we interview Donna Norris of Maryland. Donna made a decision 2 years ago to work for herself to support her one year old daughter.Her first intro to digital marketing was owning an Ecom store when she realized to make it grow she would need to run ads. She purchased a program that taught her how to maximize her ROI with ads and was ready to market her success to other businesses.Today Donna is marketing SEO services and specializes in helping HVAC and Plumbers in her local area.Send a...
2023-10-2532 minOnline Digital Marketing TodayProof That Anyone Can WinMike DeZinno, America’s Blind Tradesman, shares the secret of how he built his 1st multimillion dollar business from his own resources while earning less than minimum wage. Listen in to be inspired and motivated to "Anyone Can Win".Send a text Support the showWant answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your que...
2023-10-1239 minOnline Digital Marketing TodayWhy Businesses Want To Be Posting On Social Media PlatformsIf you are the owner or manager of ANY business you definitely want to be present where your customers/clients/patients are hanging out. In this episode we have invited our good friend and fellow mentor leading the Accountability For Success Mastermind group, Jacqueline Heath. We will be discussing Social Media and why it is important for every business to be participating in it's use. Platforms like Facebook, Google, YouTube, LinkIn etc are all potential places you targeted market is hanging out.We will also introduce you to our success formula that you can use t...
2023-06-181h 05Online Digital Marketing TodayFrom Prospecting To ClosingIn the is episode we will explore how to identify your ideal client by building out your "Perfect Client Avatar". Once we know who our ideal client is it helps us to save time and ad expenses by targeting those businesses that we can best help.Next we will discuss how to deliver your message whether it be by email or phone and how using the info about your avatar you can highlight what it is that your potential client wants and has been an issue they want to solve.Send a text ...
2023-05-2750 minOnline Digital Marketing TodayShared or Dedicating Hosting? Which Should I Be Using?In this episode, we're going to be talking about the advantages and disadvantages of shared hosting vs dedicated hosting.Shared hosting is a type of web hosting in which a single web server hosts multiple websites. This is the most common type of web hosting and is often the best option for small businesses and personal websites.Dedicated hosting is a type of web hosting in which a single website is hosted on its own dedicated server. This is a more expensive option than shared hosting, but it offers more control and resources. S...
2023-04-1124 min