Mary Keough - Podcast Details

Shows

The Purposeful Marketing Podcast #119: Why is Brand in demand?In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries. They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences. The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠

2025-09-1930 min

2025-08-0832 min

The Purposeful Marketing Podcast #117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic PeteIn this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠...

2025-06-1337 min

2025-05-1641 min

The Purposeful Marketing Podcast #115: How can CMOs join the B2B Marketing revolution? Ft . Emma Clayton, Founder of Marketing RevolutionIn this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful...

2025-04-1834 min

The Purposeful Marketing Podcast #114: Why B2B Marketers Should Be Practitioners?In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes. The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~

2025-04-0528 min

The Purposeful Marketing Podcast #113: Why should B2B marketers consider 'Niching' down? Ft. Andrew Hill, Founder at Jester MediaIn this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships. The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust. The hosts and Andrew reflect on their experiences with contractors...

2025-03-2230 min

The Purposeful Marketing Podcast #112: Top 3 B2B Marketing Trends On Our MindsIn this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of building relationships. They explore how companies often lack clarity in their marketing roles and strategies, leading to confusion for job seekers. The conversation emphasizes the need for marketers to identify real opportunities and integrate their efforts with other business functions to drive success. Ultimately, the hosts advocate for the value of personal connections and networking in navigating the complexities of the modern job landscape. In this conversation...

2025-03-1546 min

The Purposeful Marketing Podcast #111: What marketing should B2B marketers care about in 2025?In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the implications of AI in marketing strategies, and the role of influencers in niche markets. The conversation also covers the effectiveness of event marketing and the importance of measurement and storytelling in achieving marketing goals. Listeners are encouraged to think critically about their marketing strategies and adapt to the changing environment.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the ho...

2025-02-2831 min

The Purposeful Marketing Podcast #110: When did Social Media stop being Social?In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal and professional use of social media, the evolving nature of content on LinkedIn, and the potential of YouTube as a more effective marketing channel. The conversation highlights the importance of authenticity in content creation and the challenges marketers face in navigating these platforms. Ultimately, they encourage listeners to engage with social media mindfully and consider the value of real-world interactions.Subscribe to...

2025-02-1731 min

The Purposeful Marketing Podcast #109: Marketing Career Strategies for Women in Male-Dominated B2B Industries. Ft. Rachel Cossette, Marketing Manager at Rogers Machinery Company Inc.In this episode of The Purposeful Marketing Podcast, hosts Aaron Weekes and Mary sit down with Rachel, a marketing manager navigating the challenges of working in a male-dominated industrial sector. Together, they discuss actionable strategies for women looking to thrive in such environments, focusing on confidence, effective communication, and personal accountability. Rachel offers valuable career advice, from building credibility to advocating for yourself and your contributions. This insightful conversation highlights the importance of personal branding, understanding your audience, and cultivating professional growth in challenging spaces. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ ...

2025-01-1040 min

The Purposeful Marketing Podcast #108: How should B2B marketers shift their mindset on measurement? Ft. Dale W. HarrisonIn this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and efficiency, emphasizing the importance of understanding what marketing truly aims to achieve. Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services, shares his insights on how marketers often focus on efficiency metrics at the expense of effectiveness, leading to misguided strategies. The conversation delves into the pitfalls of relying solely on data-driven approaches and the necessity of asking the right questions...

2024-12-2055 min

The Purposeful Marketing Podcast #107: Why should B2B marketers consider vertical video? Ft. Kevin McClary, Sr. Performance Marketer @ Gorilla 76Hosts join friend of the podcast, Kevin McClary, Sr. Performance Marketer at Gorilla 76 and TikTok influencer, to chat about the inner workings of vertical video. Why should marketers care about a granular ad format? What makes good vs bad use of vertical video? How can you start vertical video today? The hosts discusses these questions and more on the newest episode of The Purposeful Marketing podcast. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠ Connect with the guest: ⁠Kevi

2024-12-0636 min

2024-11-1541 min

The Purposeful Marketing Podcast #105: Why should marketers take a multicultural approach to advertising? Ft. Bianca Galan, Product Marketing Senior Associate @ AdTheorentIn this episode of the Purposeful Marketing podcast, hosts Aaron, Mary, and James engage in a deep conversation with, Product Marketing Senior Associate at AdTheorent, Bianca Galan. They explore the nuances of product marketing roles, the importance of cultural sensitivity in advertising, and the challenges marketers face when expanding into multicultural markets. Bianca shares her insights on the need for tailored marketing strategies that resonate with diverse audiences and emphasizes the importance of understanding cultural differences. The discussion also touches on the evolving landscape of product marketing and the necessity for marketers to adapt to changing consumer expectations.

2024-11-0142 min

2024-10-1828 min

The Purposeful Marketing Podcast #103: Should B2B marketers be storytellers?In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the role of storytelling in marketing. They explore whether marketers should be storytellers and the importance of understanding the function of storytelling in business. They also emphasize the need to be observant, attentive, and critical in order to become effective storytellers. The conversation touches on the impact of storytelling on client relationships, the value of emotional storytelling, and the importance of understanding the chapters that came before in order to write better stories. The hosts also highlight the significance of company founders and leaders who are...

2024-10-0530 min

The Purposeful Marketing Podcast #102: Why do B2B marketers get messaging wrong?In this episode, Aaron and Mary discuss the importance of messaging in marketing and why B2B marketers often get it wrong. They emphasize the need for alignment on the right outcome and customer focus. They introduce the concept of the messaging pyramid, which consists of a point of view, positioning, strategic narrative, value props, core capabilities, and features/attributes. They explain how different teams, such as leadership, sales, and product marketing, are involved in the creation and application of the pyramid. They also discuss the role of customers in shaping the messaging and the importance of storytelling and...

2024-09-2729 min

2024-09-1728 min

The Purposeful Marketing Podcast #100: A call to purpose. Please help 20+ marketers find their next gig.In this milestone 100th episode of The Purposeful Marketing Podcast, Aaron, Mary and James bring you something truly special. They’ve gathered 20 marketers who are navigating the challenges of career growth and looking for their next opportunity. This episode offers these professionals a platform to share their experiences, challenges, and unique value propositions. Each marketer answers key questions designed to help them craft their story and position themselves for success in their next role. If you have a position where they would be a fit, please reach out to the following: ...

2024-09-064h 07

2024-08-3019 min

The Purposeful Marketing Podcast #99: Part 1: Celebrating A Milestone!In this episode, Aaron and James celebrate reaching episode 99 of the Purposeful Marketing Podcast. They reflect on their journey, discuss their favorite moments and episodes, and share how the podcast has impacted them personally and professionally. They also emphasize the importance of active listening, the value of bringing on guests from different industries, and the need to promote the podcast more to attract diverse and interesting guests. The hosts also acknowledge the contributions of their listeners and express their gratitude for the friendships and connections they have formed through the show. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠...

2024-08-0240 min

2024-07-1634 min

The Purposeful Marketing Podcast #97: How to overcome barriers to thought leadership in B2B marketing? Ft. Molly Godfrey, Co-founder of Build Impact Convert.In this insightful episode of The Purposeful Marketing Podcast, hosts Aaron and Mary dive deep into the world of thought leadership with special guest Molly Godfrey, Co-founder of Build Impact Convert. They explore the various barriers to starting thought leadership, including imposter syndrome and childhood experiences. The discussion emphasizes the importance of mindset and behavior changes in becoming a thought leader. The conversation highlights the pivotal role of CEOs and founders in thought leadership, the value of creating controversial and niche content, and the use of ghostwriters. Molly shares practical tips for crafting...

2024-06-2633 min

The Purposeful Marketing Podcast #96: Should you monetize your B2B marketing experience?In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream. The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of building something substantial before selling it. The hosts share personal insights on the ethical quandaries surrounding monetization, offer advice on maximizing skills and time...

2024-06-1830 min

The Purposeful Marketing Podcast #95: How do you build a purposeful career in B2B Marketing? Ft. Andrew Hill, Gorilla 76How do you build a career with purpose? In this insightful episode of The Purposeful Marketing Podcast, Aaron and James are joined by Andrew Hill, Marketing Strategist Intern at Gorilla 76, to answer Andrew's questions on how to level up your career in B2B marketing. The hosts draw from their personal experiences and professional journeys. The conversation emphasizes the importance of asking the right questions, building trust, and learning through thoughtful reflection. They explore the need for a growth mindset, the value of diverse perspectives, and the creation of a feedback loop to...

2024-06-1142 min

The Purposeful Marketing Podcast #94: How to Humanize Messaging for Deeper Impact? Ft. Shannon O'Malley, Founder of Shan&In this inspiring episode of The Purposeful Marketing Podcast, Aaron, James, and Mary sit down with Shannon O'Malley, Founder of Shan& and an Everyday Feminist Fellow at the Global Fund for Women. Shannon is a social impact strategist at the intersection of brand and storytelling to push social change. The hosts chat with Shannon about the intricacies of grassroots feminism and the pivotal role of messaging and positioning in advocating for meaningful change. The lessons shared in this episode are transferable to B2B marketers who want to humanize messaging for a deeper impact. Shannon emphasizes the...

2024-05-3029 min

The Purposeful Marketing Podcast #93: How to embrace change and redefining success in your marketing career? Hire Kylene Herr as your next marketing leader!In this heartfelt episode of The Purposeful Marketing Podcast, Aaron and Mary engage in a candid conversation with Kylene Herr, a seasoned marketer who shares her journey of navigating the challenges and uncertainties of a marketing career. Kylene opens up about her personal experiences of feeling undervalued and unfulfilled in previous roles, and the bold decision to leave the agency world behind. Together, they delve into the significance of finding a role that truly aligns with your values, allowing you to be authentic and passionate in your work. Throughout the discussion, Kylene emphasizes the importance...

2024-05-1532 min

The Purposeful Marketing Podcast #92: How to make messaging matter in B2B marketing? Ft. Anthony Pierri, Cofounder & Partner, Fletch PMMJoin us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition. With a ke...

2024-05-1040 min

The Purposeful Marketing Podcast #91: First hand B2B marketing lessons on messaging and finding your niche. Ft. Sarah Noel Block, Founder, Tiny MarketingWhat happens to alignment when you're marketing and sales? Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales. In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out a specific narrative is key to attracting your ideal customers and learn actionable strategies for aligning marketing and...

2024-04-2930 min

The Purposeful Marketing Podcast #90: How should B2B marketers think about lifecycle marketing? Ft. Leni Vasquez, Marketing Manager, QuotebeamOn today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam. In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and understanding its significance in driving customer engagement throughout the journey. As the discussion unfolds, Leni talks about the challenges of communicating the value of lifecycle marketing and offers actionable advice...

2024-04-2327 min

The Purposeful Marketing Podcast #89: How can B2B marketers navigate marketing and sales alignment? Ft. Clint Kuykendall, Sales and Marketing, Quality Reel SolutionsMarketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions. In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of w...

2024-04-1234 min

The Purposeful Marketing Podcast #88: What does marketing alignment really mean for B2B marketers? Ft. Luke Wittenbraker, Marketing and Sales Director, MactechTo answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode. The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams. Throughout the conversation, the hosts and guest emphasize the transformative impact of understanding both sales and marketing perspectives, advocating for the cultivation of dual-role experiences to enhance collaboration and effectiveness. From the nuances of measuring...

2024-04-0539 min

The Purposeful Marketing Podcast #87: How should B2B marketers think about generative AI's impact on SEO ft. Nik Vujic, Marketing Director, Veza DigitalDive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast. In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content. Nik shares invaluable insights on leveraging AI effectively in content generation while underscoring the irreplaceable value of human input in...

2024-03-2835 min

The Purposeful Marketing Podcast #86: What should B2B marketers do if leadership does not get marketing? Ft. Julie Runez, Marketing Communications at Lehnen Industrial ServicesWhat should B2B marketers do if leadership does not get marketing? In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the conversation unfolds, Julie sheds light on the transformative impact of partnering with an agency (Gorilla 76) that played a pivotal role in instilling a marketing...

2024-03-2042 min

The Purposeful Marketing Podcast #85: How should B2B marketers think about personal brands in 2024?Join Aaron and Mary in an engaging discussion on the latest episode of the Purposeful Marketing Podcast as they chat about personal branding for B2B companies and its pivotal role in selling. In this insightful episode, the hosts explore the significance of mindset and authenticity in crafting a compelling personal brand. From debunking common myths to highlighting the importance of aligning content with audience interests, Aaron and Mary provide invaluable insights into the art of building an authentic and impactful personal brand. Listeners gain practical advice on navigating the nuances of personal branding, including...

2024-03-1222 min

The Purposeful Marketing Podcast #84: Should B2B Marketers Give Up On Paid Ads?Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies. In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than viewing paid ads as a one-size-fits-all solution to marketing challenges. Listeners gain valuable insights into the role of ROI in...

2024-03-0520 min

The Purposeful Marketing Podcast #83: Exploring B2B Marketing Questions from RedditorsJoin Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels. Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on activities. Niche down and specialize in a specific area of marketing to stand out and offer unique value. ...

2024-02-2729 min

The Purposeful Marketing Podcast #82: How to build a culture with purpose? Ft. Rand Fishkin, co-founder of SparkToro & Snackbar StudioJoin Aaron, Mary, and James in an enlightening conversation with Rand Fishkin, co-founder of SparkToro & Snackbar Studio, on the latest episode of the Purposeful Marketing Podcast, where they explore the significance of nurturing a purpose-driven culture within organizations. The episode kicks off with light-hearted banter about cooking, setting the stage for a deep dive into the intricacies of building a purposeful culture. Rand shares his insights on the pervasive pressure of achieving rapid growth at all costs and its detrimental impact on organizational culture, particularly in the startup ecosystem. Drawing from his extensive experience, Rand...

2024-02-2044 min

The Purposeful Marketing Podcast #81: How can B2B marketers achieve marketing and sales alignment? Ft. Patrick Burns, Founder at Patrick Burns CoJoin hosts Aaron and James as they discuss sales and marketing alignment with special guest Patrick Burns, founder of Patrick Burns Company, in the latest episode of the Purposeful Marketing Podcast. In this illuminating discussion, Patrick shares his expertise and insights on overcoming the challenges and pain points that often plague the relationship between sales and marketing teams. Key takeaways Alignment between sales and marketing is crucial for achieving revenue growth. Breaking down the customer acquisition journey and assigning accountability at each stage helps optimize results. Regularly reviewing data and metrics allows for...

2024-02-1330 min

The Purposeful Marketing Podcast #80: Why should B2B marketers learn to sell themselves? Ft. James Ricks, Consulting LaunchpadJoin Aaron and special guest James Ricks, Consulting Launchpad, in a dynamic conversation on the indispensable skill of selling yourself effectively in the latest episode of the Purposeful Marketing Podcast. Together, they unravel the intricacies of communicating your value proposition, building confidence, and exploring avenues for personal and professional growth. Key Takeaways Selling yourself is crucial for career growth and success. It involves communicating your value, the problem you solve, and how you can help others. Building a brand and finding your audience are important tactics for selling yourself. Increasing your surface area...

2024-02-0629 min

The Purposeful Marketing Podcast #79: How can B2B Marketers get comfortable with nuance in their careers?How do you get comfortable with nuance in your career? James and Mary unpack that question in this insightful episode of the Purposeful Marketing Podcast. The hosts discuss the prevalent trend of oversimplification in marketing thinking, shedding light on the pitfalls of black-and-white approaches and advocating for a more nuanced perspective. The episode kicks off with an exploration of the oversimplification trap, emphasizing the need to resist the allure of straightforward solutions. James and Mary share anecdotes and experiences, illustrating the drawbacks of thinking in absolutes when crafting marketing strategies. They discuss the...

2024-01-3031 min

The Purposeful Marketing Podcast #78: How to evaluate your career in B2B marketing and life? Ft. Mary Keough, Director of Product and Content MarketingWelcome back to the Purposeful Marketing Podcast, where real talk meets marketing insights! Aaron, Mary, and James are back with a no-holds-barred episode, diving into the nuances of career decisions and growth. In this candid conversation, Mary opens up about her recent career move and the thought process behind it. The episode kicks off with Mary sharing her journey of landing a new position, driven by her aspiration for growth and leadership. She sheds light on the internal struggles, decision-making dilemmas, and the pivotal role of having a career growth checklist. As Mary recounts the pivotal moments...

2024-01-2344 min

The Purposeful Marketing Podcast #77: What's the relevance of Paid Search and Google ads in 2024? Ft. Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this Sixth installment, Aaron and Kevin go deep into Google Ads. They emphasize the importance of considering the specific industry and target audience when deciding whether to invest in this channel. They both also highlight the significance of optimizing messaging and landing pages to improve conversion rates. They discuss the...

2024-01-1621 min

The Purposeful Marketing Podcast #76: How can B2B marketers navigate parenthood and their career? Grace Wright, Strategy Director at Gorilla 76What questions have entered your mind today? For the hosts, it's thinking about being a career partner. Aaron, Mary, and James are back to reflect on the journey of B2B marketer parenthood with the brilliant Grace Wright, Strategy Director at Gorilla 76, and a friend close to their hearts! Aaron sets the stage for the conversation by sharing the essence of the Purposeful Marketing Podcast—a space where candid conversations about ideas, challenges, and roadblocks unfold for B2B marketers. Today's focus? Parenthood is a topic that hits home for Aaron, especially with th...

2024-01-0842 min

The Purposeful Marketing Podcast #75: What should a B2B marketer's mindset be in 2024?Welcome back to the Purposeful Marketing podcast. Aaron is taking a break today, leaving the floor to Mary and James. The hosts reflect on season 3 of the podcast and how the journey so far setts the stage for a mindful 2024. James provides a sneak peek into the podcast's evolution, breaking down the thematic seasons that have shaped the Purposeful Marketing narrative. Season One delved into the foundational principles, Season Two explored the practicalities of attribution, and now, in Season Three, we've been dissecting tactics with expert guests. In this special standalone episode marking the end...

2023-12-2033 min

The Purposeful Marketing Podcast #74: What is pipeline anxiety? Ft. Trinity Nguyen, VP Marketing at User GemsWelcome back to the Purposeful Marketing Podcast! Trinity Nguyen, VP of Marketing at UserGems, joins Aaron, Mary, and James. In this episode, we discuss pipeline anxiety – that unsettling feeling we all get when pondering the future of our sales funnel. Why focus on pipeline anxiety in the first place? Trinity takes us back to UserGems' strategic shift, explaining how the team identified and addressed the need for a more descriptive narrative. Trinity narrates her journey into UserGems, from being the first business hire to shaping the product marketing strategy. The result? A resonant me...

2023-12-1242 min

The Purposeful Marketing Podcast #73: Who should own the CRM? Ft. Caleb Rule, Rule Marketing GroupSummary Welcome back to the Purposeful Marketing podcast. Today's episode features a new show format with a return guest, Caleb Rule. The conversation explores the question of who owns the CRM and the different perspectives on this topic. The discussion covers the roles of IT, marketing, sales, and revenue operations in CRM ownership. It emphasizes the importance of scalability, governance, collaboration between departments, and how a strong leader ensures effective management and utilization of the CRM. Tune in to this episode for an insightful and entertaining exploration of CRMs if you're CRM-curious!

2023-12-0637 min

The Purposeful Marketing Podcast #72: What stops you from creating new types of content? Ft. Joseph Lewin, Director of Growth, Proofpoint MarketingWhat stops you from creating new types of content? Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of content. 🚀 Episode Highlights: 🔍 Unpacking the Big Question:Aaron kicks off the episode with a broad yet essential question: Why ar...

2023-11-2936 min

The Purposeful Marketing Podcast #71: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Ft. Chris Carolan, Co-Founder of Conveying Your Message LLCWelcome back to the Purposeful Marketing Podcast! In this episode, hosts Aaron and Mary chat with Chris Carolan, Co-Founder of Conveying Your Message LLC, about a critical question impacting marketing and sales teams: Why do CRMs, a 20-year-old B2B product category, still struggle with adoption and usage? Chris shares insights from his 15 years of experience in sales, marketing, and CRM implementation. As co-founder of a growth consulting agency, he sheds light on the challenges organizations face, emphasizing the need for effective communication, digital transformation, and cultural change. The hosts explore Chris's thought-provoking post on...

2023-11-2032 min

The Purposeful Marketing Podcast #70: Why do we crave community? Ft. Peyton Warren, Sr. Strategist, Gorilla 76In this episode of the Purposeful Marketing Podcast, hosts Aaron Mary, and James chat with Peyton Warren, Sr. Strategist at Gorilla 76 about the episodes big question: why do we crave community? Peyton shares her experiences with Industrial Marketing Live, a community she helps run. They all discuss the importance of building and nurturing a community in the world of industrial marketing. This episode delves into various aspects of community building, the growth of Industrial Marketing Live, and the power of quality content. The conversation highlights the value of community engagement, the community's evolution...

2023-11-0737 min

The Purposeful Marketing Podcast #69: Should you maximize your growth or maximize your learnings?Welcome to a special episode of the Purposeful Marketing Podcast, where marketing and parenting collide! Join Aaron, James, and Mary as they tackle a fundamental question: Should you maximize growth or prioritize learning within your business? They explore the trade-offs and challenges of striking the right balance between these two priorities. Is it possible to grow and learn, or do you need to make sacrifices? What happens when growth activities overshadow learning and knowledge sharing? The hosts share their insights and experiences, shedding light on the pros and cons of different approaches. In this episode...

2023-10-3130 min

The Purposeful Marketing Podcast #68: Can you still grow with SEO? Ft. Sara Taher, SEO Manager at AssemblyIn this episode of the Purposeful Marketing podcast, hosts Aaron, Mary & James are joined by SEO expert Sara Taher, SEO Manager at Assembly, to discuss whether businesses can still find growth through SEO in today's evolving digital landscape. They cover high-level SEO strategy, analyzing when SEO does and doesn't make sense for a business, ways to continually upskill in SEO, and more. Listeners can expect to come away with a deeper understanding of holistic SEO approaches beyond one-off tactics. Key Discussion Points: - "SEO is not dead, the tactics...

2023-10-2528 min

The Purposeful Marketing Podcast #67: How to pick your battles as a marketer?In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss what would happen if marketers were braver. They tackle big questions around goals, strategy, tactics, communication, and picking your battles as a marketer to drive long-term success. Key Discussion Points: - The importance of committing to a long-term marketing strategy and avoiding short-term distractions (00:03:54) - Owning your narrative as a marketer - your strategy and tactics - to influence stakeholders (00:09:49) - Battling for the right things as a marketer - strategy, tactics and narrative vs. just goals and data (00:08:57) - Picking...

2023-10-1328 min

The Purposeful Marketing Podcast #66: How do you put marketing operations into practice? Ft. Mike Rizzo, Founder of MarketingOps.comIn this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary Keough converse with Mike Rizzo, founder of a Marketing Operations Community, MarketingOps.com. They discuss common misconceptions and pain points for the marketing operations job function, how marketing operations can provide strategic value, and how to build a community of practice. Listeners can gain insights into the importance of Marketing Ops and building collaborative communities. They discuss: - Common misconceptions about Marketing Ops professionals (they only handle tactics/integrations, not strategy) - Pain points for MOPs people - not brought into...

2023-10-0239 min

The Purposeful Marketing Podcast #65: How to make a podcast work for your B2B marketing strategy? Ft. Ellen SchwartzeWelcome back to The Purposeful Marketing podcast. In this episode, hosts Aaron, Mary, and James speak with Ellen Schwartze, a marketing powerhouse who previously launched and hosted a podcast for a SaaS company. They discuss strategies and considerations around starting a podcast specifically for B2B SaaS startups, including defining your "why", setting goals, tracking metrics, promoting, and more. Listeners will gain valuable advice and lessons learned for leveraging podcasting to support their SaaS business. Whether you're a seasoned marketer or new to the field, this conversation provides valuable takeaways for your...

2023-09-2235 min

The Purposeful Marketing Podcast #61: What Are The Timeless Pillars of Paid Media Marketing? Ft. Bob Kahns, Performance Marketing Manager, Proofpoint MarketingWelcome back to the Purposeful Marketing Podcast with your hosts, Aaron, Mary, and James. .Today, we have a special guest, Bob Kahns, Performance Marketing Manager at Proofpoint Marketing. Bob joins us to dive deep into performance marketing and discuss the evolution of paid media with his wealth of experience across various stages of his career. Our conversation focuses on the enduring aspects of paid media (budget, targeting, creative, analysis) marketing that stand the test of time. As we explore the evolution of strategies amidst ever-changing platforms and trends, Bob's invaluable insights offer a rich perspective with lessons...

2023-08-2233 min

The Purposeful Marketing Podcast #60: Can TikTok work for B2B Marketing pt. 3? Featuring Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76Welcome back to the Purposeful Marketing Podcast with hosts Aaron and Mary, along with their guest, a friend of the program and TikTok aficionado Kevin McClary. This episode marks the third installment of TikTok's marketing potential for the B2B industry. The hosts dive into the pivotal mindset shift that B2B marketers need today: understanding where their audience is and adapting accordingly. With TikTok's explosive popularity, and continued adoption, the question arises – should you be on TikTok? Kevin McClary recounts his TikTok journey ignited during the pandemic. From a passive consumer to a creative fo...

2023-08-1731 min

The Purposeful Marketing Podcast #58: How should marketers master MVPs?Welcome back to the Purposeful Marketing Podcast, where we delve into purposeful marketing strategies. We've all experienced the pressure to do more with less. It's not just marketers; it's a universal challenge. Enter MVPs (Minimum Viable Products). Today, Mary and James explore the concept of MVPs and how marketers can navigate the right and wrong ways to approach them. Picture this: making two pizzas with enough dough for just one. That's how some people treat MVPs - attempting to achieve the same high standards with fewer resources. Mary and...

2023-08-0335 min

The Purposeful Marketing Podcast #57: How should marketers ask for help?Welcome back to another episode of the Purposeful Marketing Podcast! In this insightful discussion, hosts James and Mary dive into the importance of asking for help in the dynamic world of marketing. With Aaron still on a fatherhood break, James and Mary share their experiences and tips on seeking assistance when facing new challenges, unfamiliar software, or complex tasks in the marketing profession. They emphasize the significance of knowing when and how to ask for help to ensure that you receive the support you need without being ignored or brushed off. Mary suggests a straightforward rule: seek...

2023-07-2530 min

The Purposeful Marketing Podcast #55: How do you tackle your first 90 days as a marketing leader?In this episode of the Purposeful Marketing Podcast, James and Mary reflect on Mary's first 90 days as the head of marketing at Map My Customers. They discuss the importance of analyzing existing marketing resources, such as the website, social media assets, and vendor relationships. Mary shares her experience of conducting a thorough analysis to determine what to keep, what to kill, and what to start doing. She emphasizes the significance of having a solid CRM foundation and the challenges of transitioning into a new industry. James and Mary also explore the unique responsibilities and accountability that come with a...

2023-07-1129 min

The Purposeful Marketing Podcast #54: How do you level up as a marketer?How do you level up as a marketer? Throughout your marketing career, you should frequently ask this question. Join Mary and James on the latest episode of The Purposeful Marketing Podcast as they dive deep into the topic of leveling up as a marketer. It's crucial to ask yourself, "How do I level up continually?" There may be no definitive answer, but the process of self-reflection can lead to profound insights and transformative decisions. During this insightful conversation, Mary shares her personal journey of professional growth and the pivotal decisions she made (as well as...

2023-07-0636 min

The Purposeful Marketing Podcast #49: How I learned to stop worrying and love the speaking engagementHost Mary Keough offers tips, tricks, and thoughtful conversation on how she overcame public speaking and embraced speaking engagements in her personal branding. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

2023-05-3135 min

The Purposeful Marketing Podcast #48: How should we return to marketing fundamentals? Ft. Blake Strozyk, Founder of Bull MediaMarketers preach the practice of marketing fundamentals. So, today we practice what we preach. In this insightful episode, we dive deep into returning to marketing fundamentals to rejuvenate your marketing strategy. Join host Mary Keough and Aaron Weekes in a thought-provoking conversation with special guest Blake Strozyk, Founder of Bull Media. Together, they discuss the essence of marketing fundamentals and shed light on the crucial aspects of implementing, executing, and aligning strategies with goals. Blake shares his wealth of knowledge and experience, unraveling the misconceptions and guiding us toward a better understanding of the core...

2023-05-2340 min

The Purposeful Marketing Podcast #44: Thinking About Your Marketing Career Journey ft. Mary Keough, Head of Marketing, Map My CustomersWhere do you want your marketing career to go? How do you get there? Mary Keough takes us through her career journey from contract technical writer to Head of Marketing at Map My Customers. Mary shares the lessons she learned along the way, and James and Aaron ask about the nitty-gritty of making these career decisions. DM Mary if you have specific questions: https://www.linkedin.com/in/mary-keough-437824a2/ Give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com. Map My Cus...

2023-05-0237 min

The Purposeful Marketing Podcast #43: How should marketers handle feedback?Feedback is crucial to every marketing role. Aaron and James discuss handling client and internal stakeholder feedback the right way, including acknowledging feedback vs. marrying feedback, what happens when you disagree with the feedback, and what scenarios are best to trust feedback. Please give us feedback on today’s episode by DMing Aaron, James, or Mary or submitting thoughts to purposeful.marketing.podcast@gmail.com.

2023-04-2525 min

The Purposeful Marketing Podcast #42: Should marketers build leads or build relationships? ft. Joseph Lewin, Director of Demand Gen, Proofpoint MarketingToday we ask, "Should marketers build leads or build relationships?" with special guest Joseph Lewin, Director of Demand Gen, Proofpoint Marketing, and host of The Strategic Marketer podcast. Joseph, Mary, Aaron, and James explore the difference between lead-driven, sales-driven, and relationship-driven mindsets when building relationships that lead to sales. Joseph shares that the difference is really in the mindset first. Instead of trying to make a sale, we should focus on planting seeds to grow an orchard. They all discuss the idea of marketing and sales working together under one roof, with a relationship-driven mindset where marketing...

2023-04-1831 min

The Purposeful Marketing Podcast #41: Why should marketers care about Nostalgia?Nostalgia is a feeling that we know when we see it. But do we underappreciate how influential nostalgia can be? Should marketers lean into nostalgia and utilize it to help buyers buy? Get out your slab bracelets, Tamagotchi, and Kool-Aid Jammers for this episode. Friend of the program, Kevin McClary, shares his thoughts on nostalgia with Aaron and Mary. Check out Kevin’s TikTok for Nostalgia content and breakdowns:https://www.tiktok.com/@kevinearl93

2023-04-1120 min

The Purposeful Marketing Podcast #39: Why should or shouldn't we care about internal marketing?Whose job is it to perform internal marketing? Why do you need internal marketing? How do you use internal marketing to break through the barriers? Mary, James, and Aaron discuss how marketers can promote their actions, ideas, and thoughts, and why they matter within their organizations.

2023-03-2824 min

The Purposeful Marketing Podcast #38: How do you say goodbye to Marketing Gurus?Early in your marketing career, you may attach yourself to a marketing guru. It makes sense to learn from others who’ve done it before. But when is it time to move on? Mary, James, and Aaron discuss why marketing gurus are necessary, when do you have that aha moment that gurus are no longer needed, and what happens when you become a marketing guru?

2023-03-2128 min

The Purposeful Marketing Podcast #36: When do you know it’s time to break up?When is it time to break up? At a certain point a relationship has reached it’s conclusion and there’s a right way and wrong way to end it. Mary and Aaron breakdown this age ole question in regard to their experiences working in-house and at agencies including when do you know a client/agency is not a best fit and what is the best way to offboard client relationships.

2023-03-0722 min

The Purposeful Marketing Podcast #34: Why do Strategic Narratives matter?Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.

2023-02-2228 min

The Purposeful Marketing Podcast #33: Should we care about A.I. generated content?What’s the impact of A.I. generated content on marketing strategy and execution? Aaron, Mary and James sit down to discuss a prevalent topic with outsized ramifications. Perhaps there is none. The hosts break it all down and offer their own point of views.

2023-02-1728 min

The Purposeful Marketing Podcast #30: We live in two worlds: the physical and the digital.Hosts Mary and Aaron jump into the theoretical to ask the thought-provoking question: how does the physical and digital world impact our marketing strategy and execution? In this light-hearted discussion, Mary and Aaron specifically discuss how buyers buy today and where they spend their time. Perhaps that is in the digital world. Perhaps that is in the physical world. You can tune in to find out more.

2023-01-2421 min

The Purposeful Marketing Podcast #29: Should a marketing team be a factory or a laboratory?You may have heard a debate about whether a marketer should be an artist, scientist, or mathematician. But what should a marketing team be? Mary, Aaron, and James discuss if a marketing team should aim to be a factory or a laboratory. They explain how your marketing strategy can win if the goal is output based versus hypothesis based. Each host adds their point of view working at agencies and in-house where these approaches have been adopted.

2023-01-1828 min

The Purposeful Marketing Podcast #28: Is marketing a science or philosophy? w/ Leanne Dow-Weimer, Host of Markigy: The Science of Marketing Strategy PodcastLeanne Dow-Weimer, host of Markigy: The Science of Marketing Strategy, joins Mary, Aaron and James to discuss how science and marketing come together. Leanne shares the history of her podcast and even breaks down her non-linear path to becoming a marketer. We also bring up the LinkedIn Echo Chamber and how it all brought us together on this very recording. Go listen to Markigy: The Science of Marketing Strategy Spotify: https://open.spotify.com/show/5ROtPCklvcsCjWnqTtrqNy?si=9768a7ac0b7f472c Apple Podcast: https://podcasts.apple.com/us/podcast/markigy-the-science-of-marketing-strategy...

2023-01-1033 min

The Purposeful Marketing Podcast #27: How do you do more with less?In 2023, most marketers will hear this phrase: “do more with less.” In fact, this is a phrase most marketers have listened to throughout their careers. Mary, Aaron, and James sit down to discuss what this actually means. Can you act on it? How does this make a marketing team feel? What is the human and emotional cost? Listen to find out more.

2022-12-2225 min

The Purposeful Marketing Podcast #25: What’s in your control as a marketer?In life as a marketer, there’s only so much in your control. In today’s episode, we opened up a space to conduct some marketing therapy. Mary, James and Aaron discuss how you can respond to what is and what isn’t in your control.

2022-12-0630 min

The Purposeful Marketing Podcast #23: How To Make A Complex Go To Market Strategy SimpleThe philosophers in James and me know that sometimes the simplest answer is usually the correct one. But in marketing, we are often faced with building a complex GTM marketing strategy. Mary, James, and Aaron put their brains together to discuss the reasons why a marketing strategy is over complicated and actionable ways on how to make it simple.

2022-11-1529 min

The Purposeful Marketing Podcast #21: Can TikTok work for B2B Marketing?Mary has been creating TikTok content and evaluating her results. Aaron has been delving into TikTok experiments with clients. James has never downloaded the app. All three discuss the platform’s potential as a B2B content distribution channel. James and Mary are convinced that the platform can work for B2B marketing. Aaron suggests there’s only one way to find out.

2022-11-0137 min

The Purposeful Marketing Podcast #20: Why you should show, not tellThe end of the year is wrapping up and now it’s time to show your work. Mary and Aaron reported on their thoughts about reporting including how to think about metrics and dashboards, what are the best reports to show marketing success for your fiscal year, and asking the tough questions about data and how best to tell the story.

2022-10-2525 min

The Purposeful Marketing Podcast #19: Is the term campaign outdated?The way customers buy is evolving. Therefore, marketing should too. However…is marketing strategy and tactics evolving fast enough? Mary, Aaron and James breakdown how even common marketing terminology can keep you stuck in the past while your customers make buying decisions with the future in mind.

2022-10-2030 min

2022-10-1832 min

The Purposeful Marketing Podcast #18: When does it make sense to lie?The short answer is never. Mary, Aaron, and James tackle a lofty topic and idea that impacts many marketers. At what points in your day-to-day are you faced with confronting the truth and what scenarios occur when you're faced with confronting a lie? Listen to find out more!

2022-10-1132 min

The Purposeful Marketing Podcast #17: What is redistribution and where does it go wrong?James and Aaron tackle the topic of redistribution in Mary’s absence. They talk through why it’s valuable, what it looks like when it goes wrong, and how to get a redistribution engine humming. The tactic itself is becoming more common, which means there are more good examples of redistribution than ever. It also means there are more bad examples than ever.

2022-10-0433 min

The Purposeful Marketing Podcast #16: What makes a good content pillar?What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both? Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012. As always, focus remains on the why and how the content pillar tactic helps your customers win.

2022-09-2732 min

The Purposeful Marketing Podcast #15: How do you leverage customer research?If you’re active on LinkedIn, then you’ve seen the noise about customer research over the last couple years. The fact is getting close to your customers will make you a more successful marketer. But is it that easy? Aaron, Mary and James discuss how to get started, how to conduct customer interviews, what you do with the research and how you apply it tactically to your marketing efforts.

2022-09-2233 min

The Purposeful Marketing Podcast #14: How do you address negativity?If we could have it our way, it would be sunshine and rainbows everyday. However, in your marketing role, that is not always the case. Today we discuss how to address negativity in your workplace and on the channels you spend your time to build your personal brand including social media. Aaron, Mary and James put their positive spin on this challenging discussion.

2022-09-1322 min

The Purposeful Marketing Podcast #13: How to clock on and offThe act of clocking on and off forms the bedrock of work-life balance. When you’re punching a clock in retail or food service, it’s quite easy to separate your work time from you-time. But what about in marketing in 2022? Aaron, Mary and James discuss.

2022-09-0725 min

The Purposeful Marketing Podcast #12: Pros and cons of marketing playbooksWhat is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back? The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to. Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.

2022-08-3032 min

The Purposeful Marketing Podcast #11: Top 5 characteristics of a good client/agency relationshipAaron and Mary discuss their thoughts on what makes an exceptional client and agency partnership. Both pull from their own experiences working on an in-house marketing team and working in an agency. They ask: What makes a good client/agency relationship? What goes right? What goes wrong? Best-fit clients? What does that look like? And they provide the top 5 characteristics of a good client/agency relationship.

2022-08-2321 min

The Purposeful Marketing Podcast #10: How to set goals both on and off the clockJames and Mary talk about goal-setting. They share some of their mixed experiences with setting, reaching and failing to achieve personal and professional goals and offer their perspective on a healthy mindset re: goals both on and off the clock. Of course, they talk about why goals are helpful (and instances where they aren’t).

2022-08-1633 min

The Purposeful Marketing Podcast #9: Transferable Skills That We’ve Taken With UsJames, Mary, and Aaron talk about transferable skills that they’ve taken with them over the years including tips from gigs working at gyms, coffee shops, restaurants, and retail. Because every job has something to teach you. And you don’t have to forget those lessons. In fact, you can apply them to your marketing. Hope you enjoy it!

2022-08-0930 min

The Purposeful Marketing Podcast #8: Is attribution dead?With landscape-altering shifts on the horizon, Aaron, Mary and James discuss attribution and working with and without attribution data. As always, discussion tends toward the question of why. What value do we gain from marketing attribution? Should we prioritize replacing that value or shifting our focus? Aaron and Mary are excited, if a little anxious. James says we should be careful what we wish for.

2022-08-0130 min

The Purposeful Marketing Podcast #7: Is anything original in marketing?On imitation, origination, copywriting frameworks and LinkedIn marketing advice. Aaron, Mary and James turn a vague question into a discussion of the value in prioritizing being “original” vs. using imitation as a guide. As per usual, discussion explores the gray area somewhere in the middle and the learning experiences of three marketers from non-marketing backgrounds.

2022-07-1929 min

The Purposeful Marketing Podcast #6: Stuck In Stagnation? The cure to moving forward as a marketer in an agency or in-house.What if you’re not the right fit? What happens when you feel like your skills or stagnating? What is your role as a marketer? These are the question to ask for any marketing role if you are in-house or at an agency to see if you're stuck. Aaron and Mary break down how marketers can keep moving in their careers with personal anecdotes and tips to tackle. As always, thanks for listening. Let us know if there's anything you'd like us to talk about. Keep asking the why!

2022-07-0624 min

The Purposeful Marketing Podcast #5: How do you buy? The case against lead gen.Does your company's marketing strategy align with the way your customers buy? Do your company's tactics? If not, what should you do? Aaron, Mary and James talk through sensible ways to align your work to the buying processes of your customers and what you can do if your leadership team doesn't see the disconnect. As always, thanks for listening. Let us know if there's anything you'd like us to talk about.

2022-06-2732 min

The Purposeful Marketing Podcast #3: How does retargeting impact our thoughts on advertising?Retargeting is a tactic we perform as marketers but a tactic we don't love as consumers. Mary even had a popular post on how retargeting becomes essential when you have a small media budget (see post link below): https://www.linkedin.com/posts/mary-keough-437824a2_marketing-b2bmarketing-industrialmarketing-activity-6937750960219836416-CB5t?utm_source=linkedin_share&utm_medium=member_desktop_web Why is this tactic so controversial, yet so widespread? We breakdown the following: Is it necessary? Is this good or bad? What are some tactical ways to utilize retargeting?

2022-06-1032 min

The Purposeful Marketing Podcast #2: How do you overcome imposter syndrome?Is imposter syndrome normal in marketing? Do we all just feel like imposters? Mary, Aaron & James break it down to discuss the questions that matter most. Including: How do you overcome imposter syndrome? What does imposter syndrome mean to you? What’s one example of facing imposter syndrome? What causes imposter syndrome? Is it good for your career/bad for your career? Are there benefits to doubt? And if you are just starting your career in marketing and feel this same way too, then reach out to each host and DM them on Li...

2022-06-0232 min

The Purposeful Marketing Podcast #1: How to make Personal Branding more authentic?Personal Branding is not just about selling yourself, it's about being yourself. We discuss: What does decentralized content mean? What impact does personal branding have on your career? Is being a content creator the only path forward? For companies, what does this mean? Would you rather do PR or have your own people create your own media company? How can I make the business case to have a personal brand? Do I even need to make a business case? What's our show about? Hello, listeners and thinkers and welcome to the P...

2022-05-2833 min