Shows
Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified WorldThis week on The Whisker Report, Mary, Alex, and Mark welcome the incredibly inspiring Kate Benjamin, founder of Hauspanther, the go-to online magazine for stylish cat living. Known for her keen eye for design and deep love for felines, Kate shares how she turned her passion for aesthetics into a movement known as catification — transforming homes into functional, beautiful spaces that both cats and humans can enjoy. From her beginnings in the design world to becoming a thought leader in feline-friendly interiors, Kate’s story is as creative as it is heartwarming. Tune in to hear how she’s redefining what i...2025-05-0138 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation BrandsDiscover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at trade shows, and building memorable brand presence. Whether you're an established pet brand or just starting out, this episode delivers actionable insights for standing out in today's competitive market.
EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands 2025-04-1935 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 23 PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez ArataIn this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for different cultures, her work in TNR (trap-neuter-return) in Texas, and her insights into building a brand through storytelling. Whet...2025-04-0741 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly FutureThis week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a national “Cat Culture Shift,” improving live release rates, and saving thousands of feline lives across multiple states. Tune in to learn how the movement began, the innovative campaigns they've launched — including the latest “Get a Cat for Your Cat” initiative — and how shelters, communities, and advocates can join the mission to double the love and change the way we all think about cats.2025-03-2533 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing LivesThis week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through rescue, rehabilitation, and adoption, with a strong focus on Trap-Neuter-Return (TNR). Thanks to their dedicated efforts, feral cat populations in Vancouver and Burnaby have drastically declined. Maria and Karen share how they started this life-saving work, the challenges they’ve faced—including the impact of the pandemic and rising costs—and how the community can help keep this vital mission alive. Tune in to hea...2025-03-0739 min
Covered In Pet Hair – A fun late-night boozy pet podcast about dogs & cats - with games, alcohol, pop culture and pawsome guests!- Pet Life Radio Original (PetLifeRadio.com)Covered In Pet Hair - Episode 127 2025's Hottest Pet TrendsJoin Isabel and two pet PR pros for a chat about the pet trends we can expect in 2025. Mary Tan and Alexane Ricard are the force behind Whisker Media. They bring their A-game to Covered in Pet Hair by sharing their thoughts on what's hot and what's not in the pet industry this year. Isabel, Mary, and Alexane discuss how Alexane "forced" her way into Mary's life and business and how Whisker Media helps pet businesses of all kinds - from start-ups to multinationals - promote their pet-specific products. You won't want to miss this fun and lively conversation about...2025-02-2654 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 20 From France with Love: Inside the European Pet IndustryOn this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution across Europe, Pierre Alain shares expert insights on expanding into the French pet market, the key differences between European and American pet industries, and what makes French pet parents unique. Whether you're in animal welfare or a pet business looking for PR and growth, this episode is packed with valuable advice and global pet industry perspectives! Tune in now!
2025-02-1736 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet RockwoodStruggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free resources to boost your visibility. Don’t miss this episode packed with expert tips to take your pet brand to...2025-02-0138 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent IndustryThis week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet owners break into the industry? And how are brands leveraging animal talent in their marketing strategies? We div...2025-01-2430 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 17 The PR Playbook for Animal AdvocatesThis week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action.
Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your...2025-01-0331 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela MitchellThis week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing, eye-catching strategies for pitches, and how the rise of pet influencers is transforming PR and marketing. Plus, Pamela...2024-12-2640 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet StoreWelcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the marketing and PR strategies behind launching her business. Megan shares lessons learned, insights on balancing entrepreneurial tasks with PR e...2024-12-1617 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 14 What Does Your Pet Want for Christmas?Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets.
In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic too!
EPISODE NOTES: What Does Your Pet Want for Ch...2024-12-0536 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project RescueThis week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescue focuses on TNR (Trap-Neuter-Return) to combat cat overpopulation. Maia shares insights about her nonprofit, and the hosts recount their recent collaboration on a press conference to raise funds—a classic PR move designed to spotlight the rescue’s mission. They dive into the challenges of generating publicity and building buzz for such a vital cause.
EPISODE NOTES: From TNR to PR: Raising Awaren...2024-11-2732 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists and influencers to their clients' booths, ensuring their pet products stood out among hundreds. With the help of producer Mark Winter of Pet Life Radio, they share insights on making the most of trade shows, celebrity endorsements (like Kath...2024-11-1532 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 11 Marketing in 2024 with Ninety94Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their marketing manager.
EPISODE NOTES: Marketing in 2024 with Ninety942024-10-3044 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial entrepreneur with four startup launches and three exits under his belt. Shankman is the man behind several popular PR tools and is recognized worldwide for radical thinking. In this week's show, we ask...2024-10-1529 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 9 Exploring the Amazon – Marketplace, That Is!Amazon is so important now… everyone has at one point bought or sold something on Amazon. That’s why this week we’re thrilled to welcome Erin Gary of Accelerazon. She’s an amazing part of the Pet Industry Network… a group of marketing creatives dedicated to helping those in the pet industry. Join us on our expedition as we trek through the ins and outs of promoting your products on Amazon!
EPISODE NOTES: Exploring the Amazon – Marketplace, That Is! 2024-10-0739 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 8 Press Releases – Who Do You Send Them To?Mary, Alex and Mark discuss who to send your press releases to in different media outlets… and how not to annoy the recipient! Mary, having been on both sides, as both press and public relations, shares insight into how to write a good story to attract attention from the media. Is it wise to send products to reporters? Tune in to find out!
EPISODE NOTES: Press Releases – Who Do You Send Them To? 2024-09-2530 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?Mary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Public Relations is all about managing the public image of a brand or individual. It’s about building and maintaining relationships with the public, media, and other stakeholders.
Marketing is essentially the process of promoting and selling products or services. It involves research, advertising, sales, and everything in between. The goal of marketing is to drive sales and increase revenue. Learn how you ca...2024-09-1430 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater AwarenessIn this week's show, the Whisker Report dives into publicizing animal welfare nonprofits. Meet former animal welfare executive Tricia Montgomery, who recently started Moose's March, a national nonprofit looking to raise awareness of pet cancer. Montgomery started the nonprofit after the loss of her rescue dog Moose, who died of the disease just a few months after being diagnosed. Her grief turned to action, after she found a lack of support in dealing with her loss. Today, Moose's March is helping pet owners all over the country through education and the creation of a special community.
EPISODE...2024-08-2229 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks OutMaria Reitan is a top-notch public relations executive and the founder of the firm, Topsail Strategies. But before that she led television newsrooms in some of the country's largest markets. Find out how the pressure to win in the news ratings affects the story selection in broadcast journalism.
EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out 2024-08-0533 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 4 How to Get Ready for SuperZoo 2024 with the Whisker ReportJoin Mary, Alex, and Mark as they discuss essential strategies to prepare for SuperZoo 2024. Discover expert tips to make your booth stand out, attract media attention, and schedule meetings with the press. Don’t miss this episode for all your SuperZoo success secrets!
EPISODE NOTES: How to Get Ready for SuperZoo 2024 with the Whisker Report 2024-07-2328 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 3 Crazy About Cats: Promoting Yeowww! Catnip and Feline FunYeowww! Catnip is known as the best catnip in the pet product world. Every piece is 100 percent organic and handmade by the Hmong community in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they're the cat's meow when it comes to promoting their products.
EPISODE NOTES: Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun 2024-07-1629 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 2 The Catman of Minnesota: Meowvalous StorytellingDarryl Michaelson believes cat furniture is not made properly. That's why he set out to make the finest quality cat furniture in the United States. From humble beginnings in his garage to selling thousands of pieces every year in his boutique cat furniture store, find out how the "Catman of Minnesota" uses public relations to boost sales to a loyal following of "catstomers"
EPISODE NOTES: The Catman of Minnesota: Meowvalous Storytelling 2024-06-2426 minWhisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)Whisker Report - Episode 1 Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!Welcome to the Whisker Report! The only pet podcast dedicated to helping pet entrepreneurs, businesses and animal welfare nonprofits get the publicity they deserve. In this inaugural episode, we'll introduce you to the hosts of the show and why this is a passion project to help not only animals, but the people that love them.
EPISODE NOTES: Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!2024-06-1724 min