Shows
The B2B Sales & Marketing HotlineHubSpot Reporting Hacks: Here's What Should Be on Your DashboardIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM—reporting and dashboards. From avoiding common mistakes to building dashboards that actually drive action, this episode is packed with practical guidance for sales and marketing leaders.
Together, Maryanne and Emily break down:
- The difference between HubSpot’s pre-built and custom reports—and when to use each
- How to build dashboards that answer real business questions and support team accountability
- Pro tips for designing leadership, sales, and marketing dashboards that fuel performance and simplify one-on-ones
We Want to Hea...2025-04-2423 minThe B2B Sales & Marketing HotlineHubSpot Reporting Hacks: Here's What Should Be on Your DashboardIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM—reporting and dashboards. From avoiding common mistakes to building dashboards that actually drive action, this episode is packed with practical guidance for sales and marketing leaders.
Together, Maryanne and Emily break down:
- The difference between HubSpot’s pre-built and custom reports—and when to use each
- How to build dashboards that answer real business questions and support team accountability
- Pro tips for designing leadership, sales, and marketing dashboards that fuel performance and simplify one-on-ones
We Want to Hea...2025-04-2423 minThe B2B Sales & Marketing HotlineBuilding Winning Sales PlaybooksIn this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there.
Here’s what you’ll learn:
- What to include in a winning sales playbook — from buyer personas and sales process mapping to objection-handling plays, KPIs, battle cards, and tech stack guidance.
- How to get your sales team to actually use the playbo...2025-04-1721 minThe B2B Sales & Marketing HotlineBuilding Winning Sales PlaybooksIn this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there.
Here’s what you’ll learn:
- What to include in a winning sales playbook — from buyer personas and sales process mapping to objection-handling plays, KPIs, battle cards, and tech stack guidance.
- How to get your sales team to actually use the playbo...2025-04-1721 minThe B2B Sales & Marketing HotlineFrom Proof to Purchase: Using Case Studies to Shorten the Sales CycleIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needle—and how to avoid common pitfalls.
In this episode, you’ll learn:
- How to structure a compelling, results-driven case study that resonates with your ideal audience
- Why social proof is critical in B2B sales—and how to make it work harder for you
- Ways to rep...2025-04-1029 minThe B2B Sales & Marketing HotlineFrom Proof to Purchase: Using Case Studies to Shorten the Sales CycleIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needle—and how to avoid common pitfalls.
In this episode, you’ll learn:
- How to structure a compelling, results-driven case study that resonates with your ideal audience
- Why social proof is critical in B2B sales—and how to make it work harder for you
- Ways to rep...2025-04-1029 minThe B2B Sales & Marketing HotlineBecoming a Thought Leader: How to Build Trust in B2B RelationshipsIn this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships
Together, they break down:
- How to define and differentiate thought leadership from personal branding in the B2B context.
- Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications.
- And, finally, how consistency, engagement with others, and authentic sharing are crucial to building trust and standing out as a thought leader in B2B sales.
We Want to Hear From...2025-04-0331 minThe B2B Sales & Marketing HotlineBecoming a Thought Leader: How to Build Trust in B2B RelationshipsIn this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships
Together, they break down:
- How to define and differentiate thought leadership from personal branding in the B2B context.
- Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications.
- And, finally, how consistency, engagement with others, and authentic sharing are crucial to building trust and standing out as a thought leader in B2B sales.
We Want to Hear From...2025-04-0331 minThe B2B Sales & Marketing HotlineAdopting a New CRM: Do's and Don'tsEmily and Maryanne dive into the essentials of adopting a new CRM, sharing their top do’s and don’ts to help you get the most out of your CRM implementation. Whether you're upgrading or starting fresh, they cover best practices for setting up, training, and optimizing your CRM system.
Together, they cover:
- Key do’s for CRM setup, including evaluating options and setting business goals
- Common don’ts to avoid, like overcomplicating workflows and neglecting data quality
- The importance of training, user feedback, and ongoing adjustments
Tune in for actionable tips to successfully integrate and maximize your CRM...2025-03-2731 minThe B2B Sales & Marketing HotlineAdopting a New CRM: Do's and Don'tsEmily and Maryanne dive into the essentials of adopting a new CRM, sharing their top do’s and don’ts to help you get the most out of your CRM implementation. Whether you're upgrading or starting fresh, they cover best practices for setting up, training, and optimizing your CRM system.
Together, they cover:
- Key do’s for CRM setup, including evaluating options and setting business goals
- Common don’ts to avoid, like overcomplicating workflows and neglecting data quality
- The importance of training, user feedback, and ongoing adjustments
Tune in for actionable tips to successfully integrate and maximize your CRM...2025-03-2731 minThe B2B Sales & Marketing HotlineMastering Marketing Hub: Key HubSpot Features You Should Be UsingIn this episode of the B2B Sales & Marketing Hotline, Emily and Maryanne dive into the latest trends within HubSpot's Marketing Hub, offering insightful strategies to elevate your marketing efforts NOW.
Together, they explore:
- How HubSpot's marketing automation can save time while delivering highly personalized content based on CRM data.
- How effective lead scoring allows for more detailed and actionable insights, helping you prioritize leads more effectively.
- And, finally, how HubSpot's AI tools help streamline marketing efforts while ensuring high relevance to target audiences.
Tune in for an in-depth discussion on how to harness these powerful tools...2025-03-2026 minThe B2B Sales & Marketing HotlineMastering Marketing Hub: Key HubSpot Features You Should Be UsingIn this episode of the B2B Sales & Marketing Hotline, Emily and Maryanne dive into the latest trends within HubSpot's Marketing Hub, offering insightful strategies to elevate your marketing efforts NOW.
Together, they explore:
- How HubSpot's marketing automation can save time while delivering highly personalized content based on CRM data.
- How effective lead scoring allows for more detailed and actionable insights, helping you prioritize leads more effectively.
- And, finally, how HubSpot's AI tools help streamline marketing efforts while ensuring high relevance to target audiences.
Tune in for an in-depth discussion on how to harness these powerful tools...2025-03-2026 min
Improving Sales PerformanceBuilding Smarter CRMs with Maryanne McWhirter & Emily HartzellIn this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns. Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2. Maryanne and Emily offer so many awesome points to think about, like: How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey How HubSpot’s AI uses CRM...2025-01-3028 min.png)
The B2B Sales & Marketing HotlineBeyond the Hype: Making AI Work for Your B2B StrategyIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success.
Together, they break down:
- The importance of testing different AI tools to see what works best for your business
- How AI can enhance sales enablement, streamline email communications, and improve lead scoring.
- How AI tools like ChatGPT and HubSpot's Breeze can optimize marketing strategies by personalizing content and analyzing KPIs.
Tune in to uncover actionable insights and take your B2B efforts to the next level.
We Want to Hear From...2024-12-0332 minThe B2B Sales & Marketing HotlineBeyond the Hype: Making AI Work for Your B2B StrategyIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success.
Together, they break down:
- The importance of testing different AI tools to see what works best for your business
- How AI can enhance sales enablement, streamline email communications, and improve lead scoring.
- How AI tools like ChatGPT and HubSpot's Breeze can optimize marketing strategies by personalizing content and analyzing KPIs.
Tune in to uncover actionable insights and take your B2B efforts to the next level.
We Want to Hear From...2024-12-0332 minThe B2B Sales & Marketing HotlineThe B2B Buying Process: Dream Vs RealityIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines.
Together, they break down:
- How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
- Why understanding industry-specific sales cycles is essential
- How to leverage case studies effectively
Tune in to learn how to navigate the...2024-11-1922 minThe B2B Sales & Marketing HotlineThe B2B Buying Process: Dream Vs RealityIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines.
Together, they break down:
- How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
- Why understanding industry-specific sales cycles is essential
- How to leverage case studies effectively
Tune in to learn how to navigate the...2024-11-1922 minThe B2B Sales & Marketing HotlineCrafting a Compelling B2B Podcast: From Concept to LaunchIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch.
Together, they explore:
- The benefits of this medium, from boosting brand awareness to generating leads
- How podcasting offers a unique blend of personality and thought leadership that other formats may lack.
- How to effectively measure podcast success.
Whether you're a seasoned pro or new to the podcasting world, this episode offers valuable insights to elevate your B2B efforts.
We Want to Hear From You!
Ask us...2024-11-1221 minThe B2B Sales & Marketing HotlineCrafting a Compelling B2B Podcast: From Concept to LaunchIn this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch.
Together, they explore:
- The benefits of this medium, from boosting brand awareness to generating leads
- How podcasting offers a unique blend of personality and thought leadership that other formats may lack.
- How to effectively measure podcast success.
Whether you're a seasoned pro or new to the podcasting world, this episode offers valuable insights to elevate your B2B efforts.
We Want to Hear From You!
Ask us...2024-11-1221 min
The B2B Sales & Marketing HotlineMapping Content to the Buyer's Journey: A Sales-Driven ApproachIn this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey.
They break down:
- Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively.
- How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of the buyer's funnel.
- Share real-world examples of high-impact sales enablement materials, from case studies and product demos to blog posts and infographics.
We Want to Hear From You!
Ask us any of your burning B2B...2024-11-0520 minThe B2B Sales & Marketing HotlineMapping Content to the Buyer's Journey: A Sales-Driven ApproachIn this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey.
They break down:
- Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively.
- How dual-purpose content can enhance both marketing outreach and sales engagement, ensuring seamless transitions through every stage of the buyer's funnel.
- Share real-world examples of high-impact sales enablement materials, from case studies and product demos to blog posts and infographics.
We Want to Hear From You!
Ask us any of your burning B2B...2024-11-0520 minThe B2B Sales & Marketing HotlineUnifying Your B2B Strategy Through HubSpot IntegrationsIn this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy.
Here, you'll learn:
- How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth."
- How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections.
- Plus, Maryanne & Emily address common fears around cost, complexity, and security, offering insights on how to manage them effectively.
We Want to Hear From You!
Ask us any of your burning B2...2024-10-2820 minThe B2B Sales & Marketing HotlineUnifying Your B2B Strategy Through HubSpot IntegrationsIn this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy.
Here, you'll learn:
- How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth."
- How to conduct a tech audit to identify integration opportunities and understand the importance of maintaining these connections.
- Plus, Maryanne & Emily address common fears around cost, complexity, and security, offering insights on how to manage them effectively.
We Want to Hear From You!
Ask us any of your burning B2...2024-10-2820 minThe B2B Sales & Marketing HotlineStreamlining Your Sales Funnel with HubSpot AutomationIn this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation.
In this episode, you'll learn:
- How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making
- The importance of creating a well-defined sales process before implementing automation
- How to use automation tools like workflows and sequences to nurture leads and move them through the funnel efficiently
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email the Show:
B2Bsalesandmarketinghotline@leadg2.com
Leave...2024-10-2125 minThe B2B Sales & Marketing HotlineStreamlining Your Sales Funnel with HubSpot AutomationIn this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation.
In this episode, you'll learn:
- How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making
- The importance of creating a well-defined sales process before implementing automation
- How to use automation tools like workflows and sequences to nurture leads and move them through the funnel efficiently
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email the Show:
B2Bsalesandmarketinghotline@leadg2.com
Leave...2024-10-2125 minThe B2B Sales & Marketing HotlineContent Repurposing: Getting More Mileage Out of Your ContentIn this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing.
Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.
In this episode, you'll learn:
- How to identify repurposable content
- Repurposing strategies
- How to tailor repurposed content to target personas
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
...2024-10-0820 minThe B2B Sales & Marketing HotlineContent Repurposing: Getting More Mileage Out of Your ContentIn this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing.
Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.
In this episode, you'll learn:
- How to identify repurposable content
- Repurposing strategies
- How to tailor repurposed content to target personas
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
...2024-10-0820 min
Radio InfluencersHot Topic: Radio & AIOver the first 21 episodes we noticed that the topic of AI came up a lot. So, this week we decided to share clips of a few of our amazing guests giving their opinion on how radio should and shouldn't be using AI. Like Tracy Johnson's thoughts on AI's impact on music and radio, AI video editing tools John Reynolds uses, Maryanne McWhirter's thoughts on using AI to help write blogs, why Howard Kroeger thinks radio should embrace AI, Danny Hill's fear that AI could signal the tail end of radio and more. You can also watch the full episode h...2024-08-0620 minRadio InfluencersMaryanne McWhirterLeadG2's Maryanne McWhirter chats with Radio Station Consultant's Andy Meadows about her radio sales background, the power of content marketing, why media company's need a B2B website, how to utilize LinkedIn, understanding the buyer's journey and more. 2024-04-3021 min