Shows
Chatting GPTA Look Back from 2030: The Human Side of AIA Look Back from 2030: The Human Side of AIHow Skills, Culture, and Transformation Shaped the Future of WorkIn this episode of Chatting GPT, Maryrose Lyons sits down with transformation expert Stephanie Prenderville for a playful yet thought-provoking conversation set in the year 2030.Together, they explore how work has evolved in an AI-first world—from three-day work weeks and skills-based rewards to the critical importance of human literacy. You’ll hear insights about why creativity, emotional intelligence, and critical thinking have become the core skills of the modern workforce, and how leaders can o...2025-07-1322 minChatting GPTThe Graduate Job Crisis and Why Entrepreneurs Might Save Us AllWhat if AI didn’t just take tasks off your plate but actually made you smarter?Stephen Klein – marketer, educator, disruptor and soulful tech strategist – joins Maryrose Lyons to unpack why he believes meaning will be the last competitive edge.Follow him on LinkedIn: https://www.linkedin.com/in/stephenbklein/Check out: https://curiouser.ai/We cover:Why the future isn’t task automation, it’s human augmentationWhy AI companies are losing billions while consultants get richStephen Klein on how the big AI companies are replaying the Big To...2025-06-2940 minChatting GPTWhy China Might Win the AI Race – And That’s Not a Bad ThingFrom cyber law to Kabul, from the UN to Brussels, Caro Robson has been at the frontline of AI regulation for two decades. In this episode, she joins Maryrose Lyons of the AI Institute to dissect the global power struggle over AI.They talk DeepSeek, Deep State, and the deep flaws in Europe’s AI readiness. Caro breaks down the delays in the EU AI Act, the surprising innovation culture in China, and the human cost behind every clever chatbot.Expect a smart, clear-eyed take on ethics, enforcement, and why Malta is outperforming Ir...2025-06-1530 minChatting GPTCopy, Paste, Automate: Paul Kortman + Maryrose Lyons on the Future of noCodePaul Kortman - OG of Zapier and founder of Connex Digital - joins us to talk about the future of automation, noCode, and the shift towards smarter SaaS. We unpack why copy-pasting, exporting data, and checklist-chasing are red flags that scream automate me. Paul shares how AI is pushing the boundaries of what’s possible, and why the real win isn't replacing jobs - it's freeing up brains for better thinking.From empowering citizen developers to building Emailstream.ai for email sanity, this episode is packed with real-world examples and bold takes on where automation is headed ne...2025-06-0122 minChatting GPTGreentally’s Ning Na on AI, Carbon Accounting & Why SMEs Must Act NowIn this episode of Chatting GPT, host Maryrose Lyons speaks with Ning Na, co-founder and CEO of Greentally AI, a Y Combinator–backed startup revolutionising greenhouse gas accounting for small and medium businesses. Ning shares how his platform automates carbon emissions tracking, why SMEs can’t afford to ignore sustainability, and how AI can help reduce environmental impact, down to how you prompt your chatbot. They also unpack the upcoming EU AI Act, the hidden carbon cost of digital habits, and why having a decarbonisation plan is fast becoming a competitive advantage. A must-listen for any business owner serious abou...2025-05-1122 minChatting GPTCan AI Fix the Climate Crisis?In this conversation, Maryrose Lyons chats with Miklós Veszprémi, a sustainability strategy consultant at Boston Consulting Group and member of the World Economic Forum.Miklós shares how AI is already helping tackle climate challenges — from tracking CO₂ emissions without burning soil, to optimising energy grids, to scaling regenerative farming through satellite imagery. He also breaks down why small actions aren’t enough, and what really makes a difference when it comes to impact.A thoughtful and practical listen for anyone curious about AI's role in building a more sustainable future.Find ou...2025-04-2625 minChatting GPTThe great Christopher Penn on optimising for LLMs (don't miss this!)In this week's episode, Maryrose Lyons of the AI Institute chats with Christopher S. Penn - data scientist, co-founder of Trust Insights, and in-demand keynote speaker. Chris breaks down how fine-tuning your website's discoverability for LLMs is the most important thing you can do right now for your SEO strategy, the window for being included in the models' training is closing. Act now. Check out Chris's post that goes into more detail on optimizing for LLMs: https://youtu.be/ThCCmTdwv8A?si=vFEAlfRWjc7JzM4oFollow Chris on LinkedIn @https://www.linkedin.com/in...2025-04-0625 minChatting GPTAI and the Future of Cancer DetectionIn this conversation, Maryrose Lyons chats with Doyin Badamosi, an AI innovator who has developed a system to assist GPs in detecting cancer earlier. Doyin shares his personal journey into medical technology, driven by family experiences with cancer. The discussion covers the impact of AI on healthcare, particularly in reducing reporting times for cancer diagnoses and enhancing the capabilities of general practitioners through data-driven insights. A hopeful listen for anyone who has been touched by cancer.Find out more about Durotimi AI: https://www.durotimi.com/Follow Doyin on LinkedIn: https://www...2025-03-2324 minChatting GPTCopilot Wake-Up Call How to (Finally) Make it Worth the MoneyIf your Microsoft Copilot feels like an expensive extra rather than an essential assistant, you need this episode. Maryrose Lyons and Beau Warren tackle Copilot head-on, sharing precise, practical hacks to help you squeeze genuine value out of your investment. Learn how to deploy specialised agents, tighten up your data governance, use Outlook and Teams like a pro, and finally understand how to make Copilot earn its keep. No more wasted potential - just clarity, efficiency, and genuine productivity boosts.SummaryIn this episode of Chatting GPT, Maryrose Lyons speaks with Beau Warren about...2025-03-0823 minChatting GPTThe Great Mark Schaefer on Standing Out in an AI Driven WorldIn this episode of Chatting GPT, host Maryrose Lyons sits down with marketing thought leader Mark Schaefer to discuss his latest book, Audacious: How to Be Spotted in an AI-Driven World. Mark dives into why most marketing today is stuck in a "pandemic of dullness", how AI is rapidly reshaping the industry, and why simply being competent is no longer enough.🔥 Key Topics:Why AI is making “good enough” marketing obsolete 🚫How businesses can out-human AI to stay relevant 🧠The marketing stunt that made people abandon their food 🍽️Future-proofing your brand in the age of automation 🔮The downfall of Twitt...2025-02-2329 min
Chatting GPTMaryrose Lyons and Marie Toft on Building Empathy into AIHow do we make AI more human? In this episode of Chatting GPT, host Maryrose Lyons talks with Marie Toft, CEO and co-founder of Emotionise AI, about integrating emotional intelligence into artificial intelligence. Marie shares how her team has created tools like EMUR to foster empathetic, emotionally intelligent communication in the workplace.They explore the critical role of data quality in training AI, the ethical challenges posed by AGI, and why kindness should be a cornerstone of technology development. From practical business applications to a broader vision for human-centric AI, this conversation offers actionable insights and...2025-01-2622 minChatting GPTThe Messy Future of AI: From Lost Einsteins to Robot Retail WorkersKick off 2025 with this eye-opening conversation featuring futurist David Kerrigan on the transformative yet complex future of AI. From LED-walled classrooms to robots roaming retail aisles, Kerrigan reveals how emerging technologies will reshape our world sooner than we think. Have a listen to him talk about "the messy future", be warned in advance. Whether you're curious about AI's impact on education, retail, or the workplace, this timely discussion has valuable insights we all need to know as we start a new year.David Kerrigan's Books: Available on Amazon, books on...2025-01-1226 min
AI for Business, Marketing & Sales: The AI Hat PodcastWhy Your Enterprise AI Initiative Is Failing (And How to Fix It) with Maryrose LyonsIs your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why?The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions.Today, we're joined by someone who's been solving...2025-01-1146 min
AI in Marketing: UnpackedWhy Your Enterprise AI Initiative Is Failing (And How to Fix It) with Maryrose LyonsIs your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI...2025-01-1144 min
Chatting GPTBlake Rizk and Maryrose Lyons on Pioneering AI Adoption in HealthcareWhat happens when cutting-edge AI meets a forward-thinking team?In this episode of Chatting GPT, Maryrose Lyons chats with Blake Rizk, Head of AI at Laya Healthcare, about transforming customer experience with AI. From automated call summaries to seamless claim processing, Blake shares how his team delivered seven generative AI solutions in a year.Explore how leadership, rapid experimentation, and a commitment to transparency are reshaping healthcare and what exciting innovations lie ahead for 2025. This is a conversation you won’t want to miss! Hosted on Acast. See ac...2024-12-2926 min
Chatting GPTMaryrose Lyons and Niall Kitson Explore AI in Sci-Fi and Real LifeHow does AI in science fiction shape our understanding of its real-world potential? Join Maryrose Lyons and tech journalist Niall Kitson as they delve into iconic sci-fi portrayals of AI, from The Matrix and Ready Player One to Black Mirror and Star Trek. Together, they explore how these fictional narratives influence perceptions of AI ethics, consciousness, and its use for good and cautionary tales like autonomous drones and unregulated AI companions.Discover insights into the crossroads of imagination and reality, and how safeguards like the EU AI Act could define AI's societal impact. Perfect for sci-fi...2024-12-1521 min
Chatting GPTSend us to SXSW London 2025SXSW is coming to London in 2025 and Chatting GPT could be coming live from there if you vote to have us there! Hosted on Acast. See acast.com/privacy for more information.2024-12-1002 min
Chatting GPTMaryrose Lyons and Neil Harrison - using Neuroscience to drive AI adoptionWhat does neuroscience have to do with adopting AI? Everything, according to Neil Harrison, founder of The Adoptologist and LinkedIn Top Voice in AI and Change Management. In this episode, Neil reveals how understanding the brain’s fear and reward responses can transform the way organisations approach AI adoption.Maryrose Lyons and Neil unpack the SCARF framework, uncovering how status, certainty, and autonomy can either drive or derail innovation. They discuss why leaders must embrace experimentation, how to align AI with your organisation’s “why,” and why fear-based resistance is the biggest barrier to success.Wi...2024-12-0120 min
Cut Through the Noise with Aisling O' RourkeArtificial Intelligence in Podcasting with Maryrose LyonsWelcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I had the pleasure to be joined by Maryrose Lyons of the AI Institute. We chatted about the power of AI in Podcasting.We talked about:Maryrose’s own journey with AI in Podcasting.AI in podca...2024-11-2620 min
Chatting GPTDeclan Power and Maryrose Lyons on AI in Modern WarfareMaryrose Lyons teams up with security analyst Declan Power to dig into the thrilling—and sometimes chilling—ways AI is reshaping warfare. From drone clusters in Ukraine to disinformation deepfakes, they unpack the tech making defense smarter, faster, and even a little sneaky. Plus, what’s Ireland doing to protect its underwater “internet pipes”? Tune in for a fresh take on AI’s impact on the battlefield and beyond.Vote for us to speak at SXSW London 2025. Your support can help us get there! Imagine a LIVE version of our podcast, bringing insights and inspiration...2024-11-1726 min
Chatting GPTMaryrose Lyons and Allan Russell on bringing AI to life at MusgraveCurious about how AI can really make a difference in business? In this final episode of the season, Maryrose Lyons sits down with Allan Russell, Head of AI and Process Automation at leading Irish retailer Musgrave, to explore his hands-on experience with AI adoption.Allan shares the importance of having a rock-solid database infrastructure, how Microsoft Copilot is boosting confidence across teams, and why a culture of experimentation is crucial for getting AI right. He also dives into how AI is reshaping customer-facing applications and improving customer experience.This is an episode you...2024-10-2028 min
Chatting GPTMaryrose Lyons and Brian Hanly on Making AI Work for EnterpriseWant to know how real businesses are using AI today?Maryrose Lyons chats to Brian Hanly, co-founder and CEO of Brightbeam, who cuts through the hype and shares practical insights on driving AI adoption in enterprise. He breaks down three game-changing areas: customer experience, product innovation, and operational efficiency.Through real examples from healthcare to manufacturing, Brian shows what's actually possible with AI right now - and importantly, what isn't. His message is clear: become an intelligent customer of AI or risk getting left behind.A must-listen for anyone looking...2024-10-1321 min
Chatting GPTMaryrose Lyons and Julian Borra on Playful CreativityWriters! Imagine having Chaucer, Shakespeare and Hemingway in the same room, all ready to offer their perspectives on your writing and be your brainstorming partner!That's the world that Julian Borra describes in this latest episode of ChattingGPT with Maryrose Lyons. Julian is a visionary, a creative who has embraced the AI in his strategic work and writing.Don't miss this discussion on how AI can be used in the creative process.Vote for us to speak at SXSW London 2025. Your support can help us get there! Imagine a LIVE...2024-10-0630 min
Chatting GPTMaryrose Lyons and Barry Scannell on the EU AI ActThis week, Maryrose Lyons chats with Barry Scannell, Partner at William Fry, about the human side of AI compliance and why the EU AI Act is something every organisation should pay attention to. Barry explains how this new legislation impacts the way we work with AI, comparing it to "GDPR on steroids," and breaks down the key risks and opportunities involved.Together, Barry and Maryrose discuss why AI literacy is essential for teams, the importance of understanding high-risk AI systems, and the practical steps organisations can take to stay ahead. They also explore how AI regulation...2024-09-2936 min
Chatting GPTMaryrose Lyons and Claire du Preez on Make.comMaryrose Lyons chats with Claire Du Preez, digital brand product manager, about how AI automation is transforming marketing. They explore how AI solves the common challenges of time and budget, showing that the only thing holding marketers back now is imagination! Claire shares examples of no-code AI automations using platforms like Make.com and explains how embracing these tools boosts efficiency.They also announce the AI Institute's advanced AI marketing automation course, helping marketers prepare for the next wave of AI innovation.A quick, practical conversation to help you supercharge your marketing with...2024-09-2322 min
Chatting GPTMaryrose Lyons and Lollie Mancey on the Future of WorkLet's start with Human!In this first episode, we are delighted to have Dr Lollie Mancey, leading digital anthropologist, discussing the impact of AI on the world of work and the importance of human involvement in the process.She highlights the need for humans and technology to work together, rather than replacing humans with technology.She also explores the potential challenges and opportunities that AI brings, such as the transformation of mundane tasks and the potential for job displacement.Lollie and Maryrose discuss the importance of planning for...2024-09-1621 minChatting GPTChatting GPT TrailerIntroducing Chatting GPT - a new podcast series, hosted by Maryrose Lyons of the AI Institute that covers the fascinating and fast moving world of Generative AI. Hosted on Acast. See acast.com/privacy for more information.2024-09-0802 min
Fireside with VoxgigEpisode 183 Maryrose Lyons, Founder of AI InstituteAI and LLMs specifically have revolutionised the world of marketing. But will the revolution be restricted to the workplace, or should we start preparing our techpocalypse survival bunkers now? Today’s wonderful guest, Maryrose Lyons, doesn't think we’re quite there yet.
Maryrose is the Founder of AI Institute, and she joins us for a chat about her journey, the rise of marketing and how AI can free up time for us to spend being a bit more human.
AI Institute is Maryrose’s brainchild, and their goal is to make AI accessible to specific business people looking to incorporate it int...2024-06-1327 min
TechRadioSamsung's Galaxy S24 know-it-all smartphoneThis week Niall and Dusty go under the hood of the Galaxy S24, Samsung's 'smartest' smartphone to date. We also have more from Maryrose Lyons of the Institute for Ai Studies.2024-01-1943 min
Tech Radio Ireland1002: Samsung's Stunning New S24Samsung have just released their new phone and there is only one word for it … WOW. We give you the full lowdown plus news on Ireland’s new tech revenue stream worth billions and how Apple are making the most of a near plane crash to promote their products.We’re also chatting about the melting together of AI and social media with Maryrose Lyons from the InstituteOfAIStudies.com2024-01-1943 min
That's What I Call MarketingS3 Ep02 AI and Marketing with Maryrose LyonsIn this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of experience in the industry. Maryrose shares her journey with digital marketing from its beginning stages, discusses the role and benefits of AI, addresses concerns around data security and diversity in AI tool development, and offers valuable advice on how marketers can embrace AI responsibly. She also discusses her AI Institute and the value it brings through practical and ethical AI training.01:44 Adapting to...2024-01-1633 min
TechRadioEpisode 1000!For the last 18 years Tech Radio has featured guests ranging from the brains behind multinational brands to researchers working on emerging technologies to start-up entrepreneurs, to young people with big ideas.
This week Niall, Dusty and some friends of the show look back on 1,000 episodes with some friends of the show.
Sharing their opinions on travel, money, transport and tech's most influential personalities are roundtable veterans Jason Walsh and Martha Rotter. We also have contributions from Ai Institute founder Maryrose Lyons; Back From The Future boss and gadget guru Colin Baker; cybersecurity expert and BH Consulting CEO Brian Honan; and...2024-01-0555 min
Tech Radio Ireland1000: Wow! 18 Years of Irish TechA bumper show to celebrate 1,000 episodes covering Irish and international tech hosted by Dusty Rhodes and Niall Kitson!Jump into our special retrospective with old friends including Martha Rotter and Jason Walsh reflecting on how technology has transformed Ireland over the past 18 years. There are also feature interviews with industry luminaries Brian Honan, Maryrose Lyons and Caragh O'Carroll covering cybersecurity, social media, gadgets and hardware, and the fickle world of tech. SOME OF THE MANY THINGS WE COVERHow social media has changed definitions of friendshipThe rise of crowdfunding, mobile payment apps and cryptoCybersecurity f...2024-01-0555 min
The Global DiscussionThe Institute of AI Studies with Maryrose Lyons - The Global DiscussionSimon Hodgkins welcomed guest Maryrose Lyons, the founder of Brightspark and the AI Institute, on The Global Discussion podcast. Maryrose Lyons, a future-focused marketer with a deep passion for technology and innovation, particularly in Generative AI for Marketing, shared her insights and experiences in this rapidly evolving field. With her extensive background in business, economics, cyberpsychology, and UX design, Lyons has positioned herself as a leading figure in digital marketing.
Her consultancy, Brightspark, offers strategic solutions and AI consultancy, helping businesses and individuals harness the potential of Generative AI.
Embracing AI in Marketing
Lyons emphasised the transformative...2024-01-0133 min
Switched On with Louise TigheMaryrose Lyons, Founder of the AI Institute Hosted on Acast. See acast.com/privacy for more information.2023-12-2212 min
The Useful Marketing Podcast with Paula RonanMaryrose Lyons - the AI QueenMaryrose Lyons is passionate about AI. Especially about how it can be used to benefit marketers - saving time, increasing effectiveness. In this episode, Maryrose shares the story of how she got into AI and her tips on how we can all make the most of it.
Maryrose is the founder of Brightspark Consulting - they have some fantastic training programmes that you should check out.
Listen in to hear about the new innovation from Maryrose - I have a feeling it's going to be a big success!2023-11-2133 minTechRadioWindows 11 upgrades and Brightspark's Maryrose Lyons on what to ask ChatGPTThis week we’re looking at Mobile World Congress in Barcelona, new updates for Windows 11 and we turn up the radio for DJ AI.
In our featured interview we talk to digital marketing expert Maryrose Lyons of Brightspark about what ChatGPT is doing for marketing.2023-03-0346 min
Tech Radio Ireland959: Zero to Hero in 80 Seconds00:50 NEWSWe’re looking at this weeks Mobile World Conference in Barcelona, new updates coming to your Windows computer and turn up the radio for DJ AI27:00 FEATURE INTERVIEWMaryrose Lyons from Brightspark has always been at the forefront of the digital transformation and is now finding new ways to integrate AI in marketing including all the prompts you need for ChatGPT. She reveals some of her AI secrets to Niall Kitson.If you want to jon Maryrose for the Marketing ChatGPT course on March 15th...2023-03-0346 min
The Career ScoopS7 Ep. 3 The Career Scoop: Maryrose LyonsThis week’s guest is Maryrose Lyons, Founder of Brightspark Consulting. Maryrose Lyons is a pioneering digital marketer, who specialises in Social Media. She's always been at the cutting edge of developments as they happen ever since she founded her business Brightspark back in 2003. She is one of the few Irish members of the International Academy of Digital Arts & Science, and she has won international awards for her work, including ones from the United Nations for eGovernment and Open data. Maryrose also works with senior management teams to advise on digital marketing and social media strategy, and with marketing te...2021-05-1245 minThe Career ScoopS7 Ep3. Teaser Trailer Maryrose LyonsThis week’s guest is Maryrose Lyons, Founder of Brightspark Consulting. Maryrose Lyons is a pioneering digital marketer, who specialises in Social Media. She's always been at the cutting edge of developments as they happen ever since she founded her business Brightspark back in 2003. She is one of the few Irish members of the International Academy of Digital Arts & Science, and she has won international awards for her work, including ones from the United Nations for eGovernment and Open data. Maryrose also works with senior management teams to advise on digital marketing and social media strategy, and with marketing te...2021-05-1000 min
The Business Credit and Financing ShowHow to Master Social Media MarketingMaryrose Lyons has been doing digital marketing since 1999! Yes folks that is pre-Google! Which means she has been around since the very early days of Social Media. She set up her business, Brightspark Consulting (http://brightspark-consulting.com/) in 2003 and has been delivering successful results for clients large and small since then. She hopped on board social media in 2006 and has recently launched an online course which distills all her knowledge on social into 4 hours of high quality video material. During This Show We Discuss… How marketing has changed over the last 18 years The bigges...2017-04-2541 min
The Digital Marketing Superhero's ClubUnicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72What did we learn at Social Media Marketing World? I grabbed Maryrose Lyons from Bright Spark Consulting and Kate McQuillan from Pet Sitters Ireland at LA airport on our way home and we discussed some of our highlights from the event. Mark Schaefer Mark was one of my fist interviews on this Podcast, we all […]
The post Unicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72 appeared first on Spiderworking.com - Digital Marketing Strategy For Small Business.2017-03-3031 minThe Digital Marketing Superhero's ClubUnicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72What did we learn at Social Media Marketing World? I grabbed Maryrose Lyons from Bright Spark Consulting and Kate McQuillan from Pet Sitters Ireland at LA airport on our way home and we discussed some of our highlights from the event. Mark Schaefer Mark was one of my fist interviews on this Podcast, we all […]
The post Unicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72 appeared first on Spiderworking.com - Digital Marketing Strategy For Small Business.2017-03-3031 min
BOSS Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups142 - Maryrose Lyons - Digital Marketer Since 1999 Gives Us Social Media GemsIn this episode I am talking to social media expert, digital marketer since 1999 and been around since the early days of Social Media – Maryrose Lyons. Maryrose is founder of Brightspark Consulting, an Internet Communications company that specializes in attracting visitors to websites and provide the full range of internet marketing and web design services. Now, she is sharing all her expertise and knowledge with her new online program, “Learn Social Media Like a Pro” that will equip everyone with the skills required to do social well; to craft a strategy and deliver upon it. In this epi...2017-03-0136 min
TechRadioSpeaking of bright sparks... Maryrose Lyons on social media marketingThis week Niall gives his impressions of the ARVR Innovate conference held at Croke back; there's bad news for the National Broadband Plan; and we speak to Maryrose Lyons of Brightspark Consulting about what to do when social media goes wrong.2016-04-2927 min
The Persuaders Marketing Radio Show & PodcastPodcast 91: Blogging as Marketing ToolTo coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Brightspark Consulting about the use of blogging as a marketing tool and indeed a form of social expression.
Also in the run-in to the ESOMAR retail research taking place in London from 2-4 March, there is also an interview with Gill Aitchison, President, Global Shopper and Retail Research, Ipsos, UK.2009-02-2443 minThe Persuaders Marketing Radio Show & PodcastPodcast 90: JoblessandproudOne of the more interesting projects I've been asked to help out with for a long time is the Joblessandproud.com project. David Jones harnessed the collective efforts of the social blogosphere,with no little help from Maryrose Lyons of Brightspark Consulting following his appearance on Newstalk to discuss his book he wrote in the aftermath of losing his job. This podcast covers my interview with David on The Persuaders - I also interview Michael Wallace from Loadzajobs.ie about their jobsfair.2009-02-1721 min