Masha Koyen - Podcast Details

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Marketing for Designers with Masha Koyen#56 What to do to get featured in the media with Liana ZavoSome designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed.Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story.In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories that get attention—not just from your audience, but from media outlets, collaborators, and even you...2025-04-0238 min

Marketing for Designers with Masha Koyen#55 How to make your personal brand work for you with Valerie MorrisIf you’ve ever thought, “My work should speak for itself,” or cringed at the idea of showing your face on social—this episode is your permission slip to stop hiding.Because the truth is, your personal brand already exists. Whether or not you’ve built it intentionally, your audience is making assumptions about who you are and what it’s like to work with you.And when you're trying to attract high-end clients who trust your vision and don't second-guess your decisions, those assumptions matter.In this episode, I'm talking with Valerie Morris, a di...2025-03-2649 min

Marketing for Designers with Masha Koyen#54 How to grow your email list with Kendra CormanRelying solely on social media to attract new clients to your interior design business is a risky move. One algorithm change or platform outage can derail your visibility overnight. That’s why email marketing is so important for interior designers. It’s the one channel you fully control, allowing you to nurture relationships with potential clients and stay top of mind when they’re ready to hire.In this episode, I sit down with Kendra Corman, a marketing strategist, email expert, and author of Mastering AI in Communications. With over 20 years of experience, including her time as the Je...2025-03-1929 min

Marketing for Designers with Masha Koyen#53 How to communicate what makes you different with Jude CharlesMost interior designers struggle to articulate what makes them different—and that’s a problem when you’re trying to stand out in a competitive market. If you can’t clearly communicate your unique value, your dream clients won’t see why they should choose you over someone else.In this episode, I sit down with Jude Charles, a documentary filmmaker and storytelling expert who has spent the last 18+ years helping entrepreneurs uncover and showcase their differentiator. From producing stories for Google and Steve Harvey to working with top interior designers, Jude knows how to bring compelling narratives...2025-03-1255 min

Marketing for Designers with Masha Koyen#52: Why designers should leverage podcasting with Kimberly SpencerThink Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t.My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance coach, TEDx speaker, and author of Make Every Podcast Want You. She’s here to break down why podcasti...2025-03-0540 min

Marketing for Designers with Masha Koyen#51 Stop dreading networking and start making genuine connections with Rachel RozenNetworking shouldn’t feel forced or transactional—but for many interior designers, it does. If you’ve ever dreaded introducing yourself at an industry event or struggled to explain what makes you different too a vendor, this episode is for you.I sit down with Rachel Rozen, a networking expert and connection coach, to talk about the biggest networking mistakes designers make and how to make networking feel effortless. We cover how to build relationships that actually lead to referrals, how to confidently talk about what you do, and how to follow up without it feeling awkward.I...2025-02-2647 min

Marketing for Designers with Masha Koyen#50 Mastering Instagram Reels with Wendy HickenInstagram Reels have become one of the most powerful tools for visibility and engagement, but are you using them effectively? Actually, are you using them at all? In this episode, I sit down with Wendy Hicken, founder of Interior Design Masterclass, to break down how to make Instagram Reels work for your interior design business.Wendy specializes in helping interior designers turn their Instagram presence into a lead-generating powerhouse. We discuss why Reels outperform other types of content, how to approach video content with confidence, and what common mistakes might be holding you back.If...2025-02-1952 min

Marketing for Designers with Masha Koyen#49 Marketing to luxury clients in 2025 with Andris VizulisThe luxury market has changed dramatically in the last few years. The old ways of marketing high-end services - perfect portfolios, polished ads, and aggressive calls-to-action - just don't land anymore. In fact, they can actually turn affluent clients away. In this episode, we're diving into what's really happening with high-end clients' decision-making process and what that means for marketing your interior design practice.Luxury marketing expertAndris Vizulis shares fresh insights on why traditional marketing often misses the mark with affluent clients and walks us through what actually works in today's luxury market.What...2025-02-1244 min

Marketing for Designers with Masha Koyen#48 Niche down and stand out: Lessons from Anika SchachtlerTo niche or not to niche–that’s the question many interior designers ask themselves as they navigate growing their business. But what if niching down could be the key to standing out and scaling your business? In this episode, we talk to Anika Schachtler, founder of Anika Schachtler Design, a boutique interior design firm specializing in the renovation and restoration of 1800s and 1900s farmhouses and cottages. If you've ever wrestled with choosing a niche or felt overwhelmed by the idea of marketing, Anika's story will inspire you to simplify, focus, and embrace what makes...2025-01-2928 min

Marketing for Designers with Masha Koyen#47 Building a strategic website that attracts and converts with Cathleen Barnes Ah, how we all love gorgeous websites! I’m always admiring beautifully designed sites of my peers, competitors and interior designers that I serve. The smart navigation, bold graphics, sexy fonts! But just like function is vital to a well designed home, so is strategy to a website. Is your website for your interior design business bringing in clients? A beautiful design might catch the eye, but if your site isn’t strategic, it’s not doing the heavy lifting. Today, we’re getting into what really makes a website work – data-driven strategy and purposeful design that...2025-01-1536 min

Marketing for Designers with Masha Koyen#46 Why your marketing isn’t converting (and how to fix it) with Gee RanasinhaCan marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar? In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that. If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen....2025-01-0842 min

Marketing for Designers with Masha Koyen# 45 SEO for designers: Why audience comes before keywords with Nina ClappertonTired of hearing about keywords when it comes to SEO? That’s not the only thing that SEO is all about. SEO isn’t just about embedding the right keywords into your website. It’s also about deeply understanding your audience and speaking their language. In this episode, I sit down with SEO expert Nina Clapperton who shares how to attract the right clients by focusing on what your audience is actually searching for. She breaks down the steps to creating content that gets found by Google and resonates with potential clients—without attracting DIYers who just want...2024-12-1858 min

The Thoughtful Entrepreneur2088 – Effective Copywriting Tips for Interior Designers with Content Vertical’s Masha KoyenCopy That Captivates: Engaging Your Audience in the Interior Design WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Masha Koyen, a seasoned copywriter and messaging strategist, and the founder of Content Vertical. This episode is a treasure trove of insights for business owners, particularly those in the interior design industry, looking to refine their marketing strategies and enhance their messaging to attract ideal clients. Let's dive into the key takeaways and actionable advice shared by Masha Koyen.Masha Koyen specializes in helping interior designers connect with...2024-12-1719 min

Marketing for Designers with Masha Koyen#44 Transform your marketing and build authority with a short book with Mike CapuzziWhat if publishing a book could elevate your design business, attract premium clients, and make you stand out in a crowded market? Don’t we all want that?! Most interior designers think about websites, social media, and industry publication features when it comes to marketing and spreading the word about their brand. But in this episode, I’m going to tell you about another way. We’ll explore a unique and powerful strategy with a short business book publishing expert Mike Capuzzi. Mike is the founder of Bite-Sized Books and an author of 20 books, including The 100-Page Book a...2024-12-1129 min

Small Business Sweet SpotCraft Your Website for Connection (Bonus EP37)The best social sharing snippet from Masha in this interview… “Your website isn’t an online resume.” In this episode I talk with messaging strategist, Masha Koyen, about how to infuse emotion and authenticity into your website to attract your dream clients. Learn actionable tips for creating relatable brand stories, using storytelling, and making your audience feel understood. Timestamps01:10 The Importance of Emotional Connection in Messaging04:59 Building a Relatable Brand Story07:21 Leveraging Storytelling Techniques09:59 Using Language that Resonates12:58 Differentiating with Emotional Benefits16:54 The Role of AI in Copywriting...2024-12-1130 min

Marketing for Designers with Masha Koyen#43 Create social media content that sells without feeling "salesy" with Drewbie WilsonYou spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting.. In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads—to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling." Drewbie dives deep into how you can blend storytelling, education, and authenticity to build trust, while subtly positioning your services. If you’v...2024-12-0435 min

Six Figure Business MasteryMastering Messaging Strategy & Copywriting to Connect with Your Audience with Masha KoyenIn this episode of Six Figure Business Mastery, hosts Kirsten Graham and Jeanne Willson welcome expert Masha Koyen to uncover the secrets of a powerful messaging strategy and copywriting. If you're a business owner or entrepreneur eager to connect with your audience on a deeper, emotional level, this episode provides essential guidance.Masha shares techniques for developing an authentic brand story that resonates, offering strategies for crafting brand messaging that aligns with your unique voice and builds trust. Learn how audience insights can shape effective marketing strategies, and discover why consistency in brand messaging is crucial for...2024-12-0228 min

Marketing for Designers with Masha Koyen#42 Building confidence, repositioning your brand, and mentorship with Emily YeatesWhat does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers. Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no...2024-11-2738 min

Marketing for Designers with Masha Koyen#41 Overcoming pricing objection on your interior design websiteLet’s not beat around the bush…interior design is expensive. You know it, and your clients know it. Even if your clients don’t say it out loud, they’re probably thinking it. Most homeowners view interior design as a luxury or fear that the costs will spiral out of control. So cost is a BIG concern for your clients. In this episode, we’ll tackle how to address these pricing objections head-on with smart, strategic website content. From tackling it on a killer Services page to leveraging your Portfolio and FAQ sections, I’ll show you how to communica...2024-11-2020 min

Marketing for Designers with Masha Koyen#40 Drive more traffic to your interior design website with Barb DavidsHave you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your busin...2024-11-1336 min

Marketing for Designers with Masha Koyen#39 Infuse personality into your interior design website to attract dream clientsWho doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingre...2024-11-0618 min

Marketing for Designers with Masha Koyen#38 Video, SEO, and outsourcing marketing like a PRO with Kirsten GrahamWhat if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest. Today’s episode is a masterclass in getting the help you need without sacrificing quality. Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts...2024-10-3033 min

Marketing for Designers with Masha Koyen#37: Create 30 days of content in 90 minutes for your interior design business With Aaron WitnishEver feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience. In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop...2024-10-2327 min

Marketing for Designers with Masha Koyen#36 Everything you need to know about working with a copywriter on your websiteIn this episode of Marketing for Designers, I’m tackling quotes that some interior designers have asked me about: the ins and outs of working with a copywriter on your website. If you’re preparing for a rebrand or launching a new website and you’re curious about the process, this episode is for you! I’ll walk you through my signature framework, REVEAL, and share insights on how I capture your brand voice, craft messaging that resonates with your ideal clients, and ensure your website is designed to convert. What you’ll learn: The exact p...2024-10-1644 min

Marketing for Designers with Masha Koyen#35 How to use storytelling to build a memorable brand with Sara LohseStorytelling isn’t just a marketing buzzword—it’s a proven way to build authentic connections that keep your clients engaged and coming back for more. If you want to get better at marketing, get better at storytelling. In today’s episode of Marketing for Designers, I’ve got a special guest Sara Lohse, founder of Favorite Daughter Media, to discuss how personal stories can be your most powerful tool in building a memorable, compelling brand. Sara chats with me about why stories resonate so powerfully with people, how to find the right ones to tell, and...2024-10-0248 min

Business Growth TrailblazersMagnetize Your Clients: The REVEAL Process with Masha Koyen Welcome to the Business Growth Trailblazers Podcast! In this episode, we’ll share practical tips and real-life success stories that will help you elevate your client attraction game. Masha Koyen is a messaging strategist and website copywriter for interior designers. Her signature 'REVEAL' process, a data-driven framework centered around client interviews gives her the intel she needs to write copy that magnetically (almost magically) attracts designers' dream clients. Connect with Masha here: https://www.instagram.com/masha.copywriter/www.contentvertical.com 2024-09-2520 min

Marketing for Designers with Masha Koyen#34 Three things to do before a website rebrandIf you’ve been thinking about a website rebrand—whether you're hiring a professional or attempting to DIY—it’s not just about refreshing your design or adding new copy. Before the visuals or the words, there are three essential things you must get clear on to make your rebrand successful. In this episode of Marketing for Designers, I’m talking about the foundational steps you need to take before you start working with a website designer or tackling that rebrand on your own. Here’s the must-do prep work that ensures your new site not only look...2024-09-2519 min

BizBlendBuilding Emotional Connections Through Messaging with Masha KoyenEpisode Summary: In this episode of BizBlend, host Reema welcomes Masha Koyen, a messaging strategist and website copywriter, who shares her unique approach to helping entrepreneurs and creatives build businesses that connect emotionally with their audience. Masha explains her six-step signature service, which guides businesses through research, customer profiling, content architecture, and crafting compelling website copy. The conversation delves into how brands can uncover the emotional drivers behind client decisions and craft authentic brand stories that resonate deeply with their target audience. Masha also emphasizes the importance of genuine messaging over AI-driven content, highlighting the value of storytelling i...2024-09-2430 min

Marketing for Designers with Masha Koyen#33 Navigating LinkedIn and showing up on video as a marketing strategy with Naama BlonderWhat if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets. My guest on this episode is Naama Blonder who has a bold vision: to change what good housing can and should look like in a...2024-09-1827 min

Marketing for Designers with Masha Koyen#32 The power of local SEO for interior designers with Robyn WhiteAre you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Couple of weeks ago I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss anything going forward! Back to today’s episode…Struggling to get your interior design business noticed by local clients? This episode is for you! Tune in to hear my conversation with Robyn White of RDW Design Studio to uncover the secrets of local SEO. Robyn, a website d...2024-09-1152 min

Marketing for Designers with Masha Koyen#31 How to stop losing clients with Rebecca HayAre you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it! Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior designer in Toronto and a business coach for designer...2024-09-0440 min

Marketing for Designers with Masha Koyen#30: Why High Point Market is perfect for your photoshoot with Girls at FlourishGetting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with your ideal clients, and elevate your presence in the luxury market. We discuss why it’s so important to show up visually, how to be intentional with...2024-08-2832 min

Marketing for Designers with Masha Koyen#29: 3 biggest marketing mistakes designers make - Nancy GanzekauferAre you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back. Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep into the importance of niching down—how focusing on a specific area of expertise can make you t...2024-08-2135 min

Marketing for Designers with Masha Koyen#28 Convert website visitors with stronger CTAsIn this episode of Marketing for Designers, we’re talking about one of the most important yet sometimes overlooked parts of your website: the call to action, or CTA. If you’ve ever wondered why some visitors come to your site and leave without taking the next step, you’ll definitely want to tune in! It’s a short episode, but actionable. CTAs aren’t just buttons—they’re invitations that guide your visitors toward becoming your next clients. We’ll break down what makes a CTA effective, especially when you’re working with high-end clients who expect a certain le...2024-08-1417 min

Marketing for Designers with Masha Koyen#27 How buyers buy with Dr. Nancy ZareWho doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy. But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan you can implement right away! ……………………………………………………………………….. Now back to regular programming…. In this episode of the Marketing for Designers Podcast, I’m joined by Dr. Nancy Zare, a seasoned sa...2024-08-0737 min

Marketing for Designers with Masha Koyen#26 How to simplify your marketing with Naomi RoseWho doesn’t want to simplify their marketing efforts and actually attract their ideal client?! I’ve never met an interior designer who hasn’t struggled with marketing, so if that’s you and you want a better way to market your interior design business–this episode is for you! But first, wanna attract affluent clients? Here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan! —------------ Now back to regular programming…. In this episode of the Marketing for Designers Podcast, I’m joined by Na...2024-07-3136 min

Marketing for Designers with Masha Koyen#25 Audit your website copy like a PROHow effective is your website for your interior design business? Ever had your site audited by a professional copywriter? Wanna learn what to look for when auditing your own website like a PRO? I’m not talking about the visual side and functionality. I’m talking about WORDS or CONTENT on your website. I’m going to teach you my web copy audit method I use as a copywriter and messaging strategist that works exclusively with designers. But first, are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips...2024-07-2431 min

Marketing for Designers with Masha Koyen#24: Rebranding realities with Amanda FascianiReady for a rebrand and eager to hear from someone who has recently navigated the process? You’ll love today’s episode! I’m speaking with Amanda Fasciani, a Toronto-based interior designer who has just rebranded her business, Liv Interiors. She’s here to lay it all out—the good, the bad, and the unexpected challenges. But before we jump into it…can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice—no fluff, no BS, nothing salesy. Ju...2024-07-1757 min

Marketing for Designers with Masha Koyen#23 Why you need to use audience insights on your websiteBefore I tell you all about this episode… are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you significantly improve your online presence and positioning! Sign up here. Now, back to the episode… Interviewing your clients is exactly how I get the richest, most insightful and interesting audience insights when I write website copy for my interior design clients. The result? Website copy that deeply resonates with ideal clients. Client interviews, for a prof...2024-07-1015 min

Marketing for Designers with Masha Koyen#22 Building, growing and marketing a luxury interior design brand with Erica GelmanBuckle up. I guarantee, you’ll binge this podcast episode in one sitting! I sat down with Erica Gelman, the principal designer of Erica Gelman Design. But before we jump into it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interior designers who want to elevate their business. Every single Friday you get an email delivered to your inbox! It’s stuff you can impleme...2024-07-031h 07

Marketing for Designers with Masha Koyen#21: Top 3 signs you need a rebrand with Maria PlatusicThis episode is for you if you are an interior designer who’s been contemplating a rebrand but aren’t really really sure if you’re ready for one. But before we jump into it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interior designers who want to elevate their business. Every single Friday you get an email delivered to your inbox! It’s stuff you can implement r...2024-06-2649 min

Marketing for Designers with Masha Koyen#20 What’s it like to work with a PRO copywriter on your website?Are you currently going through a rebrand or considering one? Need to revamp your website entirely, including all the messaging and copywriting? If you are at the phase of your business where you know for a fact that certain things must be outsourced to a professional, this episode is for you. We’re talking about what it's like to work with a professional copywriter on your website copy for your interior design brand. Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and...2024-06-1921 min

Marketing for Designers with Masha Koyen#19 Use your process to differentiate your interior design brandBefore I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what sets them apart. If you have a process that’s different, even if it’s a little...2024-06-1224 min

Marketing for Designers with Masha Koyen#18: Facebook ad foundations for interior designers with Carolyn FagerholmBefore I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketing tactic for your design business….you’ll want to listen to this. Think of this as a Facebook Ads 101! I’m so excited...2024-06-0540 min

Marketing for Designers with Masha Koyen#17: Attract your dream clients with brand photography with Avalon MohnsHold up…before I tell you all about this episode….I wanna find out if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now let me tell you about this episode…. ------------------------------------------------------- Attracting your dream clients is one of my favorite topics to talk about! After all, I write copy with that very goal. Fact: One of the most effective ways to attract great clients is by building a strong...2024-05-2942 min

Marketing for Designers with Masha Koyen#16: So you think you’re ready for PR with Allyson ConklinWaaaait before I tell you all about this episode….are you on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now let me tell you about this episode…. ------------------------------------------------------- Think PR is only for the big leagues? Think again. Today we're busting the myth that only large design firms with big budgets can benefit from public relations. Whether you're a solo interior designer or part of a small studio, PR might be the next b...2024-05-2236 min

Marketing for Designers with Masha Koyen#15 Navigating business rebrandIf you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like. If you're curious about what it takes to rebrand and why you might consider it, you're in the right place. What you’ll learn on this episode: Discover the unexpected reasons that could prompt a rebrand – it's not just about not liking your logo Lea...2024-05-1525 min

Marketing for Designers with Masha Koyen#14: Why you're missing out on organic Google juice via Pinterest with Emanuela SchneiderPinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO? Joining me today is Emanuela Schneider, founder of Marketing Interiors by ES, and an expert in marketing strategy and management specifically tailored for the home industry. In this episode, y...2024-05-0833 min

Marketing for Designers with Masha Koyen#13: Developing a content plan in under 30 minutes with Jennifer KolbucThis one is a juicy, juicy subject! And if I may add, one of those things many interior designers struggle with–writing content and showing up consistently! Am I right?! Today’s guest, Jennifer Kolbuc from Mountain Top Consulting, is making a bold promise to teach you, interior designers, how to develop an efficient, smarter content plan in under 30 minutes. In today’s episode, we'll uncover: What is a content plan, why it's crucial not to post content sporadically but instead follow a more structured approach. We’ll dive into the types of content that res...2024-05-0153 min

Marketing for Designers with Masha Koyen#12: Above-the-fold essentials on your interior design websiteThe above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it. What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure! There are five elements that I, as a professional messaging strategist and a copywrite...2024-04-2417 min

Marketing for Designers with Masha Koyen#11: 16 ways to use AI to write better copy for your interior design businessIf you're still sitting on the sidelines of using AI, and specifically ChatGPT because you're not sure how or think it's just tech hype, you’ll want to listen to today's episode. I'm going to be diving into the practical, super cool ways that interior designers like you can use AI to not only write better but also deeply connect with your ideal clients. I’m sharing 16 ways you can use ChatGPT in your interior design business. And I’ll break it down how to do that. What you'll learn in this episode: H...2024-04-1727 min

Marketing for Designers with Masha Koyen#10: Maximize your design portfolio’s impact on your marketing with Teresa SchlupIf your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing. And many designers are struggling to come up with what to post in their marketing. But what if I told you, that your project portfolio can become the magnet that not only showcases your work, style, and creative skill but also can pull in your ideal clients? And…it can become the foundation of your marketing. Meaning…it’ll give you content, lots of it, t...2024-04-1034 min

Marketing for Designers with Masha Koyen#9: What’s the difference between messaging, copy, and content?Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer. While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show...2024-04-0310 min

Marketing for Designers with Masha Koyen#8: Using AI for Marketing Your Interior Design Business with Jenna GaidusekWelcome to the future, where AI is no longer just a just a buzzword but your very real competitive advantage for your interior design business. In this episode, I’m chatting with Jenna Gaidusek to guide you through the world of AI and how you can use it, making what may seem complex utterly approachable and beneficial for your business. Jenna shares her journey, showcasing how AI can not only streamline your marketing efforts but also bring a new level of engagement and creativity to your work, how you show up and how your audience perc...2024-03-2729 min $Designer\'s Oasis$ Designer's Oasis#75 | Copywriting Strategies for Interior Design Websites with Masha KoyenInterior Designer's Business Blueprint If you capture what really matters to your clients, your copy will be gold and resonate with the audience. When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place. In today's episode, I am joined by Masha Koyen of Content Vertical where she offers strategic website copywriting services to designers all over the world. Masha uses a data-driven approach to uncover the...2024-03-211h 01

Marketing for Designers with Masha Koyen#7: Unlocking secrets of your website visitors' behavior with Patricia Alix-VillaGreat website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio. In her role as a brand designer and website designer, Patricia is known for her ability to create visually stunning websites, but her real genius lies in her strategic application of psychological insights t...2024-03-2030 min

Marketing for Designers with Masha Koyen#6: Google vs. social media - where to invest with Daniela FurtadoAre you an interior designer struggling to decide between where to invest your marketing efforts and dollars? Aren’t we all? Should you invest into writing weekly blogs and buying Google ads or show up on Instagram? We can’t do it all especially if we’re running a small business with limited marketing funds. In this episode of the "Marketing for Designers" podcast, we dive into this topic with Daniela Furtado from Findable Digital Marketing. Daniela challenges us to start thinking about it by asking, "Where are my customers?" We’ll deep dive into customer-centric marketing strategi...2024-03-1344 min

Marketing for Designers with Masha Koyen#5: Building a personal brand through video content with Alessya BaggettaJoin us for a dynamic discussion on the pivotal role of video content in cultivating your personal brand, especially in the interior design industry. Today, video has become an indispensable tool for designers, enabling them to forge deeper connections with their audience and significantly amplify the impact of their personal brand. Embracing video content creation is not only highly recommended by many marketing experts—it's essential for staying COMPETITIVE and RELEVANT. And the best part? Jumping into video doesn't require a significant investment in professional gear or an extensive technical background. Buuuut, there are some critical considerations to...2024-03-0627 min

Marketing for Designers with Masha Koyen#4: The 7 biggest mistakes interior designers make on their websitesIf your website isn’t attracting your ideal clients, or you feel the messaging on your core pages is not resonating with the right audience emotionally, you’ll love today’s episode. As a copywriter for interior designers, I visit hundreds of websites every month when I write website copy for my clients. And in my research, I found several patterns - common mistakes designers make on their website. In this episode you’ll learn: The 7 biggest mistakes you may be making Tips to avoid making these costly mistakes The small tweaks you can make to your mes...2024-02-2813 min

Marketing for Designers with Masha Koyen#3: Why every designer needs to know about Instagram changes with Lezlie SwinkIn this episode, we dive into the crucial shifts happening on Instagram and how they impact designers. Lezlie Swink, founder of Swink Social Co, brings her expertise to the table, discussing the evolution of content consumption on Instagram and the strategic adjustments designers can make to thrive in this new landscape. In this episode you’ll learn: The current changes on Instagram and what it means for content strategy. The shift towards entertainment-style content and how designers can adapt. Practical tips for designers to show up more authentically and effectively on Instagram. The importance of storytelling in...2024-02-2138 min

Holistic Interior Design Podcast151: Don’t Make These 7 Interior Designer Website Mistakes with Masha Koyen of Content VerticalThis week we’re diving into the writing and messaging on your website with Masha Koyen, a copywriter who works specifically with interior designers. She walks us through the 7 most common mistakes she sees interior designers make on their websites and tells us how we can correct them.Masha also gives us a preview of what she’ll be covering in her workshop for Design Coven Pro Members on February 28. In support of our theme for the month, heart-centered design, Masha’s workshop is focused on how interior designers can build an emotional connection with their audience throug...2024-02-2039 min

Marketing for Designers with Masha Koyen#2: Marketing, messaging clarity, Instagram, and client connections with Eva Healy of avenue design incEver wondered how successful interior designers craft their unique brand, attract their ideal clients, and create an incredible, distinctive online presence? This episode peels back the curtain on the marketing strategies that elevate designers from good to unforgettable. My guest today, Eva Healy of avenue design inc shares her journey of building a successful design firm, her approach to marketing, her secrets to engaging clients on social media, and how she leverages collaborations to expand her reach. In this episode you’ll learn: The pivotal role of strategic marketing in the growth of avenue des...2024-02-1455 min

Holistic Interior Design Podcast150: Embracing Heart-Centered Design: A February to RememberIn this week’s episode, I’m giving an overview of the Design Coven’s theme for the month of February: Heart-Centered Design. I explain what it means to design from the heart and how all of our events this month will support us in reconnecting to our heart space. Together we’ll explore how we can connect with our clients’ heart centers as well, using design to evoke how they want to feel in their spaces.Our upcoming events this month include our New Moon Intention Setting Gathering, the Art Meets Design Mixer, our Mystic Circle, and our Gr...2024-02-0811 min

Marketing for Designers with Masha Koyen#1: Using your website to attract premium clients with Robyn WhiteJoin my conversation with Robyn White of RDW Design Studio about using your interior design website to attract premium, luxury clients. We chat about the secrets to attracting luxury clients and the pitfalls to avoid in website design that could cost you their business. Whether you're refining your brand or scaling your offerings to meet the demands of the luxury market, Robyn's expertise sheds light on essential strategies for success. Featured Guest: Robyn White | RDW Design StudioHost: Masha Koyen | Content Vertical You'll learn: Key strategies for marketing to luxury clients The critical importance...2024-02-0750 min

Marketing for Designers with Masha KoyenWelcome to Marketing for Designers!This is the first episode of my brand new podcast (launched in 2024). A little bit about me - I'm Masha Koyen, a messaging strategist and website copywriter for interior designers. First of all, here's my Instagram. Let's be friends! Join me weekly as I share messaging and marketing wisdom I've collected over the years while working with designers on their websites. I'll also chat with a bunch of really smart people like SEO experts, web designers, and other service providers who have a ton of marketing advice to share with YOU (a.k.a. designers...2024-01-1201 min

Designed for the Creative Mind™125. Establishing Emotional Connection on Your Website with Masha KoyenIn this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is wh...2024-01-0835 min

Designed for the Creative Mind™125. Establishing Emotional Connection on Your WebsiteIn this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is wh...2024-01-0835 min

Six Figure DesignerEp 36: Attracting the Affluent ClientLet’s face it, affluent clients are not affected by interest rates or a softening economy. If you really want to get more affluent clients, then this episode is for you! Here my guest, Masha Koyen and I discuss why you should: Stop posting DIY type content Start talking about how you elevate their spaces Listen to your everyday conversations with your clients. Masha Koyen is a copywriter who specifically helps interior designers. Tune in to get some great ideas for attracting more affluent clients to your interior design business!Want a...2023-11-0226 min

The Copywriter Club PodcastTCC Podcast #366: How to Choose a Niche with Masha KoyenOn the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch. Tune into the episode to find out more about: Masha’s transition from corporate marketing director to website copywriter for interior designers. When do you know it’s time to pivot or go off on your own? How she unexpectedly gained her first cl...2023-10-241h 06

Resilient by Design with Rebecca Hay174. The changes you need to make on your website right now with Masha KoyenToday I'm tackling all things website wording with copywriter and messaging strategist Masha Koyen. This episode is packed with advice and insights into what you can do to level up your website copy to showcase your value, inject your personality, and attract your ideal client. Masha shares the wisdom in hiring an expert, tips for getting better testimonials, and a few incredible final nuggets of wisdom so be sure to stick around until the end. Masha Koyen is a Messaging Strategist and Copywriter, as well as the founder of Content Vertical. Her boutique copywriting agency s...2023-10-1947 min

The Business of Beautiful Spaces, Interior Design PodcastEp. 35 - Let's Talk about Copywriting with Masha Koyen from Content VerticalSend us a textMasha Koyen is a seasoned messaging strategist and copywriter, bringing over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical.Today, Masha specializes in messaging strategy and website copywriting for the interior design industry. Her secret sauce? A data-driven approach using her signature REVEAL framework. She dives deep into the audience's psyche, creating engaging narratives that resonate with their core needs and desires.With Masha, you're not...2023-10-0930 min

A Well-Designed Business® | Interior Design Business PodcastPower Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging Today With Masha Koyen: Welcome to a Well-Designed Business. It’s Power Talk Friday. Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not. My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience. Masha has seen a lot of web copy—an...2023-09-221h 04

Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching54\\ Words That Wow: How to Write Your Interior Designer’s Website Copy With Masha KoyenIn the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources? Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes? Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website...2023-09-0433 min

The Copywriter Club PodcastTCC Podcast #322: How Understanding Yourself Makes You a Better Business Owner with Martha Barnard-RaeMartha Barnard-Rae joins the show for the 322nd episode of The Copywriter Club Podcast. Martha is a copywriter and TEDx speaker who opens up the conversation about how getting to know yourself makes you a better business owner. After an ADHD diagnosis, she’s learned to put a different lens on her business and lean into tools and resources that work for her, and let go of what doesn’t. This episode reframes what we understand about ADHD and self-discovery and it’s one you won’t want to miss. How she ended up an English teacher in the most isolated...2022-12-201h 16