Shows
Frankly Francisco PodcastSEM DynamicsMasha Mahdavi, whose goal is to help service industry businesses gain more momentum and visibility on the global web, continues the month of the lady bosses. Masha has a vision for her company, believing that more isn't always better, and that by focusing on the client, she can provide a better service and experience rather than expanding to make a profit.Follow Here https://www.instagram.com/semdynamics/https://www.linkedin.com/company/sem-dynamics/https://www.facebook.com/SEMDynamics/
2022-06-1824 min
Talking with the Experts: Business InsightsEp #172 Masha Mahdavi - Digital MarketingGoogle Ads - how to calculate if they are going to be profitable and common mistakes to avoid. CRO (Conversion Rate Optimization) - the most overlooked part of a digital marketing strategy that can increase ROI without increasing ad budget. Multiple ways you can get quality website traffic (paid and non-paid) - Google ads, Find where your ideal clients spend time online and purchase advertising there to sponsor the site or channel, Google maps for small business.Joining Facebook groups or social media groups, Conversations on websites relevant to what you offer, If restaurant - joining local community groups, travel...
2021-08-1326 min
Talking with the ExpertsEp #172 Masha Mahdavi - Digital MarketingGoogle Ads - how to calculate if they are going to be profitable and common mistakes to avoid.
CRO (Conversion Rate Optimization) - the most overlooked part of a digital marketing strategy that can increase ROI without increasing ad budget.
Multiple ways you can get quality website traffic (paid and non-paid) -
Google ads, Find where your ideal clients spend time online and purchase advertising there to sponsor the site or channel, Google maps for small business.
Joining Facebook groups or social media groups, Conversations on websites relevant to what you offer, If restaurant - joining local community groups, travel...
2021-08-1326 min
Marketing with MashaADA Compliance for websitesThe lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business.
2021-07-1505 min
The Kristian Buddy ShowBuilding A Website That ConvertsEpisode 57 - A chat with Masha Mahdavi
Masha works at SEM Dynamics a marketing business specialising in marketing for attorneys/lawyers.
In this episode
we delve into her experience with websites, paid and non-paid for marketing.
And take a look at www.apecontent.com
2021-07-1242 minMarketing with MashaWhen to use multi-variant and A/B testingDo you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.
2021-07-0805 minMarketing with MashaFacebook Ads Campaign Objectives ExplainedA brief overview of the main campaign objectives that you can choose from for your Facebook campaign.
2021-06-2408 minMarketing with MashaWays to fix disapproved Facebook adsNot sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved.
2021-06-1705 minMarketing with MashaExperiments in Google AdsIs the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance.
2021-06-1005 minMarketing with MashaNew: Search Ads with Image ExtensionsGoogle announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.
2021-06-0305 minMarketing with MashaNegative Keywords: How to avoid wasting budget on irrelevant searchesThis is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic.
2021-05-2705 minMarketing with MashaHow to work with a Google TeamWhen you get a call from Google telling you how to improve your campaign, should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.
2021-05-2006 minMarketing with MashaHow to structure Your Google Ads CampaignOverview of what you should consider when creating a new Google Ads account structure.
2021-05-1312 minMarketing with MashaHow Google Ads auction worksFind out what Google looks at when determining ad position and even the order of the ads they show to their users.
2021-05-0604 minMarketing with MashaLSAs - Local Service Ads ExplainedLocal Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.
2021-02-1607 minMarketing with MashaChanges to Google's phrase match and broad match modifier keyword match typesGet the scoop on what these changes mean and what to expect when they are fully rolled out.
2021-02-0905 minMarketing with MashaWhat Makes a Good Ad for PPC?Let's review the elements that make a good ad for both your potential client and Google.
2021-01-2805 minMarketing with MashaAd Rank and Quality Score explainedLearn how Ad Rank and Quality Score impact your ad position and your cost for every ad click.
2021-01-2105 minMarketing with MashaTop marketing reports you MUST haveHere are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.
2021-01-0505 minMarketing with MashaShould You Pay Attention to Google Recommendation?Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account.
2020-12-0803 minMarketing with MashaNot Sure Where to Advertise? - PPC Platforms ExplainedReview of the most popular advertising platform that you should consider before setting up your ad campaigns.
2020-12-0705 minMarketing with MashaIntake Training TipsThree elements of intake training that are often overlooked but can dramatically increase your sign up rates.
2020-11-0407 minMarketing with MashaMy daily PPC checklistMetrics that I look at every time I review a Google Ads account.
2020-11-0303 minMarketing with MashaSpooky Marketing Gone Bad StoriesWhat is the worst thing that can happen when it comes to your digital marketing? Find out in this Halloween edition of Marketing with Masha Podcast. 🎃
2020-10-3008 minMarketing with MashaGoogle Ads Quality Score ExplainedEverything you need to know about quality score: how it affects your campaign and what you can do to improve it.
2020-10-2812 minMarketing with MashaWhat to do if your ads are not showing up?How to troubleshoot your ads if they are not showing in search and ways to fix it.
2020-10-2707 minMarketing with MashaTroubleshooting PPC Campaign IssuesReview of elements you should analyze when troubleshooting why your PPC campaign is underperforming.
2020-10-2606 minMarketing with MashaCompetitor Ads in Google ExplainedEverything you need to know to run successful PPC competitor ad campaigns and not get in trouble.
2020-10-2107 minMarketing with MashaCan lawyers run retargeting ads?Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.
2020-10-2005 minMarketing with MashaGoogle Bidding Strategies ExplainedRecommended bidding strategies for law firms and when to use them
2020-10-1509 minMarketing with MashaRunning Google Ads without Search Terms DataSince Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.
2020-10-1405 minMarketing with MashaAre you wasting your ad budget on fraudulent clicks?Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it.
2020-10-0906 minMarketing with MashaWays to get website traffic that converts!Review of multiple ways you can get quality website traffic (paid and non-paid).
2020-10-0808 minMarketing with MashaAre you making this mistake in your Google Ads campaign?This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it.
2020-10-0703 minMarketing with MashaWhat marketing reports should look like?Let's review marketing reports and what data your marketing department should be tracking.
2020-10-0209 minMarketing with MashaTips on Creating Amazing Videos to Promote Your Law FirmTips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started.
2020-09-2909 minMarketing with Masha3 Mistakes Attorneys Can Avoid When Hiring Marketing Team MembersHere are 3 ways you can avoid hiring a marketing team member that is not a good fit.
2020-09-2908 minMarketing with MashaShould You Follow Your Google Reps Advice?This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard.
2020-09-2505 minMarketing with MashaWhat does a good website look like?This episode goes over elements that you should focus on and avoid when creating a new website or web pages.
2020-09-2416 minMarketing with MashaShould SEO and PPC have the same strategy?SEO and PPC can help each other, but they should not both utilize the same strategy and here is why.
2020-09-2206 minMarketing with MashaAre your ads breaking any bar rules?Three most common violations of the bar rules that we see in advertising.
2020-09-1903 minMarketing with MashaDetermining Marketing ChannelsDo you know which marketing channel is a good fit for you? This episode goes over what to look for when deciding what advertising channel is a good fit for your practice area.
2020-09-1603 minMarketing with MashaQuestions and Answers for interviewing SEO candidateHere are few questions you can ask during your interview with an SEO candidate and answers on what to look for in their answers.
2020-09-1603 minMarketing with MashaIntake Department BasicsThis episode goes over the must haves for the intake department.
2020-09-1405 minMarketing with MashaFinding inspiration when writing new adsTips on finding inspiration when writing new ads. (also known as competitor research 🤫 )
2020-09-1104 min
Marketing with MashaMarketing with Masha - How we got hereMasha Mahdavi is going over her marketing journey and shares experiences about working for agency vs in-house.
2020-09-0902 min