Shows
Content AmplifiedHow Do You Scale Content Creatively?Send us a textIn this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy.What you'll learn in this episode:Why saying “yes, but” may be the most important leadership tool in content marketingHow to prioritize projects that actually drive revenue without losing creative soulHow AwardCo grew its content team from 3 to 18 without losing agilityTactics for bringing leadership on board through solution-first communicationHow Bronson blends low-tech tools like sticky...2025-04-2518 minContent AmplifiedCan AI Enhance Your Storytelling?Send us a textIn this episode, host Benjamin Ard, the CEO and co-founder of Masset, shares his thoughts on how to use AI.What you'll learn in this episode:Why AI thrives on unique human inputHow to use AI to amplify, not replace, creativityPractical ways AI can support marketing, sales, and customer success teamsThe critical role of storytelling in making AI outputs valuable2025-02-1705 min
Content AmplifiedHow Can You Master Content Attribution?Send us a textIn this episode, we interview Deidre Hudson, a seasoned marketing expert with extensive experience in data analysis and content marketing.What you’ll learn in this episode: The importance of balancing performance and brand marketing. Key strategies for effective marketing attribution. How to track and measure the 95% of your audience that isn’t ready to purchase. The role of data in understanding and improving customer journeys.2024-05-2216 min
Content AmplifiedHow Does A/B Testing Improve Content?Send us a textIn this episode we interview Stephanie Bregman, VP of Marketing at 4ocean.What you’ll learn in this episode: How to effectively start A/B testing your content Key tools and techniques for successful A/B testing The importance of understanding customer journeys Tips for communicating data-driven decisions to your team Real-life examples of impactful A/B tests2024-05-2119 min
Content AmplifiedBuilding a Story BankSend us a textIn this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges.What you’ll learn in this episode:•How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas.•The practical steps to creating a story bank...2024-05-1616 min
Content AmplifiedWhat’s Trending in Marketing for 2024?Send us a textIn this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.What you’ll learn in this episode:•Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.•Balancing Privacy with Personalization: Learn strategies for balancin...2024-05-1416 min
Content Amplified"Be the TV show, not the advertisement"Send us a textIn this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.What you'll learn in this episode: The transformative shift in marketing strategy from traditional to value-driven approaches. How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement. The impact of ungating content and...2024-05-1315 min
Content AmplifiedHow can one event give you content for months?Send us a textIn this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns.What you'll learn in this episode: Effective strategies for repurposing content from events to amplify your marketing efforts. Insights on how to ensure content from events resonates with different audience segments. Tactical advice on using event content to boost SEO and online presence. Examples of successful campaigns that originated from event content.2024-05-1023 min
Content AmplifiedCan Partner Marketing Drive Business Growth?Send us a textIn this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth.What you'll learn in this episode: How unexpected career paths can lead to marketing success. The importance of blending creativity with data in marketing. Strategies for developing partner-specific content in marketing. Effective methods to support partners and enhance their market presence. The significance of understanding partner personas and crafting tailored...2024-05-0917 min
Content Amplified7 Steps for Maximizing your Content ImpactSend us a textIn this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing.What you'll learn in this episode: The fundamentals of Amanda's seven-step framework for maximizing content impact. Insights on integrating content strategy with product features to enhance user engagement. Effective methods for testing and analyzing the resonance of different content elements...2024-05-0716 min
Content AmplifiedHow to get the most value out of your internal experts?Send us a textIn this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership.What you'll learn in this episode: How to identify and elevate internal experts to enhance brand visibility and authenticity. Strategies for creating a more relaxed and genuine content environment that reflects your brand’s true ethos. Insights into balancing pr...2024-05-0619 min
Content AmplifiedHow Does Employee Advocacy Boost Business?Send us a textIn this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs.What you'll learn in this episode: The basics and benefits of employee advocacy programs in a small to mid-sized business. How personal branding within a company can amplify its social media impact. Strategies for encouraging employees to engage authentically on social platforms without mandatory content sharing. The importance of executive buy-in...2024-05-0315 min
Content AmplifiedHow Can Brands Leverage Social Media?Send us a textIn this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies.What you'll learn in this episode: The fundamental principles of content marketing: Understand the importance of aligning your content with the right audience and delivering messages that resonate. Strategies for effective social media use: Learn how to utilize social channels to enhance...2024-05-0218 min
Content AmplifiedShould every B2B business start a podcast?Send us a textIn this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors.What you'll learn in this episode: Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field. Podcasting as a B2B Tool: The advantages of starting a podcast for B2B companies, including building community ties and enhancing brand reach. Practical Guidance: Tips on how to initiate and...2024-05-0118 min
Content AmplifiedHow Can We Reimagine News Through Storytelling?Send us a textIn this episode, we interview Nickolas James, an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing.What you'll learn in this episode: The importance of emotional resonance in content marketing and how to achieve it. Strategies for integrating marketing insights early in the product or content development process. The role of storytelling in transforming traditional news...2024-04-3019 min
Content AmplifiedIs Middle-of-the-Funnel Content the Key to Better Leads?Send us a textIn this episode, we interview Jaclyn Freedman, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey.What you'll learn in this episode: The essential role of mid-funnel content in marketing and how it differs from top and bottom funnel strategies. Practical strategies for transitioning potential customers from awareness to engagement, using insights from sales to refine...2024-04-2915 min
Content AmplifiedIs AI Changing How We Search Online?Send us a textIn this episode, we interview Erin Hallstrom, a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization.What you'll learn in this episode: The Evolution of Search Engines: Discover how generative AI is shifting the landscape of search behaviors, reminiscent of how platforms like Pinterest...2024-04-2618 min
Content AmplifiedHow do you tell your customer's story?Send us a text In this episode, we interview JP Lespinasse, a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics.What you'll learn in this episode: Comprehensive Marketing Experience: Discover how JP's journey through iconic companies like Nokia and the NBA shaped his marketing strategies, particularly in content and social media management. Storytelling in Marketing: Gain insights on how effective storytelling and customer engagement can elevate a brand's narrative, as JP emphasizes the importance of case studies and...2024-04-2520 min
Content AmplifiedWhat is the current state of content marketing?Send us a textIn this episode, we interview Nolan Necoechea, a seasoned marketer with over a decade of experience in data and AI startups. Nolan dives deep into the current state of content marketing, shedding light on the pitfalls of "zero calorie content" and how to genuinely engage your audience with impactful content strategies.What you'll learn in this episode: Understanding Zero Calorie Content: Nolan introduces the concept of "zero calorie content"—content that lacks nutritional value for the reader—and discusses its prevalence in current marketing strategies. The Role of SEO and Cont...2024-04-2414 min
Content AmplifiedDo we really need more video?Send us a textIn this episode, we interview Ariana Shannon, a seasoned marketing director at SalesIntel with a passion for visual storytelling and brand strategy.What you'll learn in this episode: The Importance of Strategic Video Content: Ariana discusses the need for a purpose-driven approach to video production, emphasizing that creating content should be about fulfilling specific business and marketing goals, not just producing more for the sake of it. Creating Effective Educational and Tutorial Videos: Learn how Ariana and her team have successfully designed videos with an 80% engagement rate, focusing on easy-to-understand...2024-04-2318 min
Content AmplifiedCan You Turn Blog Posts into Effective Video Content?Send us a textIn this episode, we interview Jason Reis, a seasoned e-commerce leader who specializes in assisting overwhelmed entrepreneurs and brands in launching and scaling their online businesses.What you'll learn in this episode: Repurposing Content: Discover Jason’s strategy for taking existing blog content and transforming it into engaging video content, enhancing your brand’s reach and engagement. Enhancing Customer Acquisition: Learn how converting blog posts into video content can serve as a powerful tool for customer acquisition, with platforms like YouTube acting as critical channels. Production Tips: Gain insights on how...2024-04-2215 min
Content AmplifiedHow Can Content Shape the Future of Partnerships?Send us a textIn this episode, we interview Chris Wilson, a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales.What you'll learn in this episode: Deep Dive into Content Strategy: Understand the critical role of content in enhancing partner and client relationships, especially how personalized content can transform marketing effectiveness. Leveraging Partnerships: Insights into Chris's approach to building and nurturing productive partner ecosystems, emphasizing joint sales and...2024-04-1913 min
Content AmplifiedHow Can Personalized Content Transform Your Marketing Strategy?Send us a textIn this episode, we interview Dani Calogera, a seasoned entertainment marketing executive and advisor. Dani, formerly the head of brand and digital marketing at Showtime, delves into the dynamic world of content personalization and shares invaluable insights drawn from his extensive experience.What you'll learn in this episode: Insights into Consumer Behavior: Discover how understanding diverse consumer motivations and cultural nuances is crucial in crafting effective marketing strategies. Effective Content Personalization Techniques: Learn from Dani's experience how to move beyond basic automation to create genuine, impactful consumer interactions that resonate...2024-04-1815 min
Content AmplifiedCan Consumer Branding Techniques Revolutionize B2B Marketing?Send us a textIn this episode, we interview Matthias Carnahan, currently the head of marketing at ShipInsure, bringing extensive experience from the luxury branding and tech industries.What you'll learn in this episode: Insights into Transitioning Brand Strategies: Discover how Matthias applies direct-to-consumer branding strategies to the B2B tech space, enhancing customer engagement and brand loyalty. The Importance of Ethos in Business: Learn about the critical role of a company's ethos and values in connecting with modern consumers, including Gen Z and Millennials. Effective Branding Techniques: Gain knowledge on creating compelling branding...2024-04-1818 min
Content AmplifiedHow Can Short-Form Video Transform B2B Marketing?Send us a text In this episode, we interview Michael Ashford, the dynamic Director of Marketing at The Receptionist, a cutting-edge software company. Michael brings his passion for storytelling from his days as a journalist to the forefront of marketing, crafting engaging narratives that amplify customer success.What you'll learn in this episode: The Power of Storytelling in Marketing: Discover how storytelling can transform marketing strategies and customer engagement, whether it's through written content, videos, or live demonstrations. Starting with Video Content: Michael shares practical tips on breaking into video marketing with minimal resources...2024-04-1716 min
Content AmplifiedHow Can Design and Content Work Together?Send us a textIn this episode, we interview Sara Hetland, a seasoned marketing professional with extensive experience in integrating content with corporate communications and brand design. Sara shares insights from her journey from journalism to marketing leadership, offering a deep dive into the collaborative processes that drive successful marketing strategies.What you'll learn in this episode: The Transition from Journalism to Marketing: Discover Sara's unique path from aspiring journalist to marketing leader, and how her background in journalism enhances her marketing strategies. Creating Cohesive Brand Strategies: Learn about the importance of aligning content...2024-04-1617 min
Content AmplifiedHow Can Customer Insights Transform Content Creation?Send us a textIn this episode, we interview Christian Capdeville, the Director of Product Marketing at FOSSA, who brings a rich background from the energy sector to the innovative field of product marketing, especially for tech startups focusing on open-source developers.What you'll learn in this episode: Understanding Audience Needs: Christian shares the critical importance of direct interaction with customers to discover what content they genuinely need, contrasting this with traditional keyword research. Content Discovery through Customer Engagement: Learn how engaging with customers can lead to content that resonates, using real customer language...2024-04-1517 min
Content AmplifiedAre We Doing Partner Marketing Right?Send us a textIn this episode, we interview Mike "Kirby" Kirby, the Senior Director of Partner Strategy and Growth at Empartner Software, who shares his deep insights into the nuances of partner marketing and how it differs significantly from traditional corporate marketing.What you'll learn in this episode: The common mistakes in partner marketing and why simply rebranding corporate content isn't effective for partners. What partners really want: Understanding the distinct needs of partners, including relevance to their business, profitability, and support resources. Content utilization: Why partners often neglect provided content and how...2024-04-0513 min
Content AmplifiedWhat is content marketing vs thought leadership?Send us a textIn this episode, we interview Tim Moran, a seasoned marketing professional with a rich background in both the media and B2B marketing worlds.What you'll learn in this episode: The evolutionary journey of content marketing from its traditional roots to its current state, as explained by Tim, who has navigated the marketing realm for over a decade. A deep dive into the distinction between thought leadership and content marketing, and how each serves a unique purpose in a company's strategy. Insights on how thought leadership can transcend traditional marketing...2024-04-0415 min
Content AmplifiedHow Can One Webinar Fuel Your Entire Content Machine?Send us a textIn this episode, we interview Marni Carmichael, the VP of Marketing at ImageSource, who shares her expert insights on maximizing content potential, particularly through webinars.What you'll learn in this episode: Strategic Webinar Planning: Discover how ImageSource aligns its webinar calendar with product and technology launches to generate demand and engage sales teams effectively. Leveraging Webinars for Multiple Content Forms: Learn how Marni and her team convert a single webinar into various content formats, including clips, blog posts, and email campaigns, to maximize outreach and engagement. Efficient Content Repurposing: Understand...2024-04-0314 min
Content AmplifiedHow Do You Navigate Marketing Challenges During Mergers and Acquisitions?Send us a textIn this episode, we interview KellyGene Hays, a seasoned expert in B2B SaaS marketing with an impressive background in managing over 60 mergers and acquisitions throughout her career. Dive into the complexities and opportunities that arise in the marketing world during these transformative business phases.What you'll learn in this episode: Insider Perspective on M&A: Understand the intricate role marketing teams play in mergers and acquisitions, often being among the first to be looped into upcoming changes. Navigating Career Uncertainties: Gain insights into how to address job security concerns...2024-04-0216 min
Content AmplifiedHow to Pitch Your Content Program to Executives?Send us a textIn this episode, we interview Margaret Kelsey, a seasoned marketing strategist and advisor who shares her unique insights into the marketing world. From her eclectic career beginnings in portrait photography and hospitality PR to her substantial experience in content marketing and the VC world, Margaret offers a treasure trove of knowledge for both budding and experienced marketers.What you'll learn in this episode: Strategies for Communicating Marketing Value to Executives: Learn how to distill complex marketing concepts into language that resonates with executive teams, ensuring your marketing strategies align with...2024-03-2819 min
Content AmplifiedHow we balance top and bottom of the funnel content?Send us a textIn this episode, we interview Marin Perez, the Senior Director of Marketing at Pie Insurance. With a rich background in content creation and marketing, spanning from blogging and YouTubing to leading global content programs at Microsoft, Marin brings a wealth of experience to the table. This episode delves into the intricacies of content marketing, with a particular focus on the strategic balance between top-of-funnel and bottom-of-funnel content.What you'll learn in this episode: The Importance of Top-of-Funnel Content: Discover why nurturing potential customers with valuable, engaging content is crucial for...2024-03-2714 min
Content AmplifiedCan Amplifying Customer Voices Transform Your Marketing Strategy?Send us a textIn this episode, we interview Allyson Havener, the SVP of Marketing and Community at TrustRadius. Allyson shares her extensive experience in the SaaS and technology space, emphasizing her passion for content marketing and how it forms the lifeblood of any effective B2B marketing team.What you'll learn in this episode: The Importance of Voice of the Customer: Learn how to make customer feedback your North Star in content marketing, ensuring your brand and product messaging resonate with real user experiences and needs. Building a Customer-Centric Message: Discover strategies for...2024-03-2516 min
Content AmplifiedHow Can Storytelling Transform Your Brand's Connection with Consumers?Send us a textIn this episode, we interview Kasey Skala, who brings a wealth of experience from his impressive career in consumer marketing across large global brands like Great Clips, Solo Cup, Virgin Mobile, and more recently his transition to Citywide, a B2B franchise company in North America.What you'll learn in this episode: The Power of Storytelling: Discover why storytelling is essential for connecting with individuals and how it can make your brand stand out by adding meaning and purpose. Differentiating Your Brand: Learn how to use storytelling to decommoditize your...2024-03-1416 min
Content AmplifiedHow Can Content Creators Provide Real Value in a Saturated Market?Send us a textIn this episode, we interview Jessalynn Jones, the director of Outbound at Wise Hive and a seasoned content marketing professional with a wealth of experience across various industries, including non-profit, B2B, B2C, and SaaS.What you'll learn in this episode: The Power of Human-Driven Content: Discover why content that reflects human experience and nuance outshines AI-generated content, and how this human element can drive genuine business outcomes by providing real value to readers. Investing in Quality Content: Learn the importance of dedicating time and resources...2024-03-1314 min
Content AmplifiedHow Can Content Solve Your Business Challenges That Your Customers Are Facing?Send us a textIn this episode, we interview Cassie Nordyke, sharing her extensive experience in both agency and in-house roles, navigating through the complexities of marketing landscapes, acquisitions, and scaling marketing efforts across different sectors.What you'll learn in this episode: Strategies for identifying and addressing business challenges through content, even when these challenges are not explicitly documented within a company. The importance of internal and external content documentation to ensure consistency and alignment with business objectives. Tips for balancing self-promotion with providing genuine value to your audience, ensuring content resonates with their...2024-03-1215 min
Content AmplifiedHow Can Content Marketing Be Aligned with Revenue Goals for Business Growth?Send us a textIn this episode, we interview Chett Coombs, a marketing maestro currently excelling in the demand generation.What you'll learn in this episode: The significance of aligning your content marketing efforts with organizational goals and revenue generation. Insights into Chett's journey from sales to marketing, emphasizing the relationship-building aspect of marketing. Strategies for aligning content with the buyer's journey, ensuring your messages resonate with the intended audience's buying intent. A comprehensive approach to content marketing that focuses on the product without directly promoting it, using a structured method involving brand, product...2024-03-1113 min
Content AmplifiedHow is Influencer Marketing Transforming the B2B Landscape?Send us a textIn this episode, we interview Austin Null, a seasoned expert in the influencer marketing space with a rich background in YouTube content creation and ad agency work.What you'll learn in this episode: Austin's journey from YouTube content creator to influencer marketing strategist, and the lessons he learned along the way. The emerging trend of B2B influencer marketing on platforms like LinkedIn and how it differs from traditional B2C influencer campaigns. Tactical insights on how B2B brands can effectively leverage influencer marketing to achieve high conversion rates...2024-03-0713 min
Content AmplifiedHow to Turn Data into Compelling Stories?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Alex Pinto, a seasoned startup marketer with a rich background in content marketing and writing.What you'll learn in this episode: Insights into the transition from journalism to content marketing and how storytelling remains central. Strategies for finding and utilizing first-party data to differentiate content and engage the target audience. The importance of integrating oneself into various departments within a company to uncover hidden data and insights. Tips for marketers on developing analytical skills and utilizing tools...2024-03-0613 min
Content AmplifiedHow to create content 'lightning strikes'?Send us a textWelcome back to another episode of Content Amplified, where we delve into innovative strategies in the marketing world. In this episode, we interview Elena Hingle, a seasoned professional from Marketing Architects, who shares her unexpected journey from aspiring athlete to marketing maven, and the groundbreaking 'Lightning Strikes' campaign strategy that revolutionized their agency's approach to content marketing.What you'll learn in this episode: The Evolution of Content Marketing: Discover how Elena transitioned from traditional drip content strategies to the impactful 'Lightning Strikes' approach, yielding remarkable results. The Art of the...2024-03-0513 min
Content AmplifiedHow to humanize your content?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa, who leads the brand at Axonius, a cybersecurity company.What you'll learn in this episode: Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization. The strategic approach to differentiating brand messaging in the cybersecurity industry, moving away from conventional militaristic themes. The importance of storytelling in brand campaigns, including the unique method of not mentioning the product directly to foster stronger emotional connections. Metrics and measurements essential...2024-03-0414 min
Content AmplifiedHow Can Poetry Transform Content Marketing?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Daniel Lassell, the content marketing manager for Exo, a pioneering company in handheld ultrasound technology.What you'll learn in this episode: How an English major's journey led to a career in content marketing, emphasizing the value of creativity and critical thinking in the business world. The unique perspective poets bring to marketing, focusing on conciseness, creativity, and the power of storytelling to connect with audiences. Insights into repurposing content and leveraging poetic techniques to craft compelling narratives...2024-02-2914 min
Content AmplifiedHow Does Bridging Creativity and Strategy Amplify Content?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company.What you'll learn in this episode: Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields. Creative Strategy and Execution: Learn how Brian bridges the gap between creative strategy and execution, applying his comprehensive skill set to elevate marketing campaigns...2024-02-2715 min
Content AmplifiedHow Do Different Social Media Platforms Shape Marketing Strategies?Send us a textWelcome back to another episode of Content Amplified, where we dive into the world of marketing with our guest, Robert Reinert, a seasoned marketing professional with 15 years of experience spanning various industries and regions, from agency sides to company sides, including extensive work in content creation and social media campaigns.What you'll learn in this episode: Platform-Specific Strategies: Understand how to tailor your social media approach to different platforms, acknowledging their unique audiences and content preferences. Content Repurposing: Discover the art of repurposing content across platforms while maintaining its relevance...2024-02-2615 min
Content AmplifiedCreate more persuasive marketing messages: lessons learned from a competitive debaterSend us a textWelcome back to another episode of Content Amplified. In this episode, we interview Sarah Harland, the Director of Demand Generation at Endor Labs, who shares her extensive background in B2B SaaS, content marketing, and her journey from writing Google ads and blog posts to leading a shift towards more persuasive and meaningful marketing strategies.What you'll learn in this episode: The evolution of content marketing from high-volume blog post creation to focusing on quality and persuasive messaging. The significance of abandoning traditional lead generation tactics in favor of building...2024-02-2614 min
Content AmplifiedHow to align your content with the customer journeySend us a textWelcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua.What you'll learn in this episode: The significance of aligning content with the customer journey for more effective marketing. Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience. Strategies for crafting content campaigns that cater to different stages of the customer journey, from awareness to decision-making. The importance of data-driven decisions in content marketing and...2024-02-2114 min
Content AmplifiedHow to build a repurposing content machineSend us a textWelcome back to another episode of Content Amplified, where we dive into the fascinating journey of Jeremy Fuchs from a sports journalist to a marketing maven in the cybersecurity realm. Jeremy shares his transition from journalism to marketing, highlighting his experiences and the innovative strategies he employs at his current role.What you'll learn in this episode: Insights into repurposing content for lead generation and global impact, particularly in the cybersecurity industry. The creation and benefits of a content repurposing machine that allows for flexibility and responsiveness to current events...2024-02-2016 min
Content AmplifiedHow to turn one piece of content into an entire strategy?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Andrew Adams, a seasoned marketing expert from Salt Lake City, Utah, currently making waves at Scorpion. Andrew brings a unique perspective to marketing, grounded in a journalism background, and shares invaluable insights into creating compelling content strategies.What you'll learn in this episode: The Importance of Relevance and Timeliness in Content Creation: Understand why it's crucial for content to resonate with your target audience and support your business goals. Strategies for Effective Content Distribution: Discover how to...2024-02-1916 min
Content AmplifiedThrow Away the Content Brief?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Hannah Cameron, a seasoned content marketing professional with a passion for storytelling and scaling B2B companies.What you'll learn in this episode: The limitations of traditional content briefs and their impact on creativity and efficiency in content creation. Hannah's innovative approach to content marketing that focuses on human interaction and collaboration, leading to more authentic and engaging content. Practical strategies for fostering a more dynamic and responsive content creation process, including the importance of open communication...2024-02-0817 min
Content AmplifiedLeveraging Micro Influencers for Maximum Brand ImpactSend us a textWelcome back to another episode of Content Amplified. In this episode, we interview Danielle Bitts, the VP of Brand and Creative for Bodybuilding.com.What you'll learn in this episode: The transition from journalism to branding and marketing, highlighting the importance of storytelling in content creation. Insights into running a successful influencer program, focusing on the shift from macro to nano and micro influencers for authentic engagement. The five-step approach to influencer marketing, including setting clear goals, planning, budgeting, content creation, and marketing the program for growth. The strategic use...2024-02-0615 min
Content AmplifiedHow to Boost Your Site Engagement with GA4 Insights and Customized Visitor JourneysSend us a textWelcome back to another episode of Content Amplified! In this episode, we interview Chrissie Buchanan, a seasoned marketer with a rich background in SaaS and developer tools marketing.What you'll learn in this episode: Debunking Vanity Metrics: Discover why metrics like likes and views might not be as valuable as they seem and what metrics you should focus on instead. The Power of Engagement Rates: Learn why engagement rates are crucial and how they can provide more insight than traditional metrics like bounce rates. Optimizing Content Discovery: Find out strategies...2024-01-3013 min
Content AmplifiedHow to unlock global markets by mastering content localization.Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Lee Densmer, a content marketer and expert in localization and global content strategy.What you'll learn in this episode: The importance of understanding your global audience to create resonant content. Strategies for adapting content to different cultures without losing its essence, known as transcreation. The role of idioms, slang, and local references in making or breaking content's global appeal. How colors, images, and even emojis can carry different meanings in various cultures. Practical tips for testing and...2024-01-3014 min
Content AmplifiedHow to get a podcast started in your organization?Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Katie Sweet, Director of Content Marketing at Zappi, an agile market research platform. Katie brings her extensive experience in content marketing to the table, sharing valuable insights and strategies.What you'll learn in this episode: The Genesis of a Business Podcast: Discover how Katie Sweet initiated and developed the 'Inside Insights' podcast for the market research industry, fueled by the challenges and opportunities presented by the pandemic. Effective Content Marketing Strategies: Learn from Katie's experience in leveraging...2024-01-2214 min
Content AmplifiedHow to Build High-Performing Content Teams with AI and ExpertiseSend us a textWelcome back to another episode of Content Amplified! In this episode, we interview Vanessa Hartung, a seasoned B2B content marketing expert with over 15 years of experience in the field.What you'll learn in this episode: Building Effective Content Teams: Discover Vanessa's insights on assembling a high-performing content marketing team, including key roles and functions essential for success. Content Strategy Development: Learn how to set a robust content strategy aligned with your company's objectives and audience needs. Content Creation and Distribution: Understand the importance of creating compelling content and the...2024-01-2215 min
Content AmplifiedHow Can I Best Use Email to Distribute Content?Send us a textWelcome back to another episode of Content Amplified! In this episode, we interview Brooke Morrill, a seasoned content marketing manager at CreateRoom, a crafting furniture company. Brooke shares her unique journey from photography to content marketing and how she leverages her passion for storytelling and content creation in the world of marketing.What you'll learn in this episode: Innovative Email Marketing Strategies: Discover how to effectively communicate with customers through email without overwhelming them, using Brooke's insightful strategies. Creating Engaging Content Flows: Learn about various types of email flows and...2024-01-1513 min
Content AmplifiedHow Can I Get Started with SEO?Send us a textWelcome back to another episode of Content Amplified! In this episode, we interview John Baker, a multifaceted marketing expert from a small startup SaaS company in Western New York. John shares his journey from working in a large multinational industrial manufacturing company to finding his passion in dynamic, smaller companies where he could wear many hats and really make an impact.What you'll learn in this episode: The Versatility of Marketing in Small Companies: John delves into his experience in small software companies, discussing the challenges and opportunities of being...2024-01-1515 min
Content AmplifiedHow to Turn Webinars into Narrative GoldSend us a textWelcome back to another episode of Content Amplified. In this episode, we interview Brooke Andrus, a content marketing expert with a rich background in journalism and healthcare marketing.What you'll learn in this episode: Transitioning from Journalism to Marketing: Discover Brooke's journey from a community news reporter to a content marketing maestro, learning how to leverage storytelling skills in different industries. Evolution in Content Marketing: Gain insights into Brooke's experience at WebPT, where she played a pivotal role in growing the content marketing function and embracing thought leadership. Repurposing Content...2024-01-1116 min
Content AmplifiedHow to Leverage Every Piece of Content for Overdrive PerformanceSend us a textWe were honored to have Meg Blanchette on the podcast today. What you'll learn in this episode: Building a Solid Foundation for Content Creation: Meg emphasizes the importance of starting with a clear goal. Whether it's lead generation in a specific industry or engaging more users, defining your objective is crucial. Effective Research and Topic Selection: Learn how to select topics that resonate with your target audience. Meg discusses using tools like Google Trends and delving into message boards for insights. The Power of Interviews in Content...2024-01-0913 min