Shows
Sound//MindEpisode 8: Tajana Tokyo | Apple, Beyoncé, and communicating the feeling of movement to music.For our final episode of season 1, we sit down with Tajana Tokyo. A visionary director who first toured the world as a dancer for iconic performers including Beyoncé and Janelle Monáe before turning her hand to directing. Her work is characterised by enthralling rhythm and movement, working with brands such as Apple, Amazon, Magners and Coppafeel! to create engaging, movement-led films.We spoke with Tajana about how music is the very first ingredient she considers, about landing the perfect cast that can move in the way she envisions, and communicating the visceral language of mu...2025-07-0135 min
Sound//MindEpisode 7: Juanita Richards | Chanel, capturing community, and creating atmospheres that live on-screen.Juanita Richards is a photographer and director who creates connection with her subjects and within her stories placing intuition, energy, movement and rhythm at the heart of all that she does.This deep understanding of the people in her work means that even their movement can tell their stories, which is why music plays a pivotal role in her scene setting, on set, and in the final result, driving the authenticity of the subcultures she heroes in her work.We had a real laugh with Juanita - she is one to watch for sure! And...2025-06-2432 min
Sound//MindEpisode 6: Samuel Taylor | Birkenstock, Fontaines D.C., and chasing after audio/visual magic.Rooted in music and shaped by a bold directing style, Sam Taylor's work reflects a powerful relationship between sound and visual storytelling - evident in his commercial campaigns for Birkenstock, Asics x JD, and Oppo, as well as his music videos for Fontaines D.C. and Grian Chatten. In this week's Sound//Mind podcast, Hannah Crawford and James Goatman had a brilliant chat with Sam about how he builds creative synergy with his team and draws inspiration from the ground up. Thanks to Sam, Rich and the Spiritland Productions team for bringing this all together...2025-06-1732 min
Music News TrackerExplosive Releases, Strategic Partnerships, and Legal Challenges: The Music Industry's Vibrant LandscapeIn the past 24 hours, the music world has seen a flurry of exciting developments across various genres and sectors.On the release front, The Meatbees have made a significant impact with their new single, "Crash Alone." This explosive track dives into the depths of emotional turmoil, showcasing the band's ability to create powerful and intense music[4].In industry news, Songtradr has made a major move by unifying its key B2B music businesses under the MassiveMusic brand. This integration brings together 7digital, Big Sync Music, Musicube, and Resonance Sonic Branding to provide comprehensive music solutions for...2025-06-1102 min
Sound//MindEpisode 5: Rosie May Bird Smith | Müller, Steps, and bringing a new side of comedy to short film.Rosie May Bird Smith is an award-winning adverting agency creative-turned award-winning director, who injects her over-flowing fun and masterful irreverence to her storytelling. That coupled with her infectious personality makes her impossible not to love. We spoke with Rosie about finding inspiration in yodel music, the detailed approach she takes when writing her treatments and defining her films’ character, and successfully bringing comedy to stories that might often take a more serious tone.Thanks to Rosie, Biscuit, Rich, and the Qube team for bringing this all together. 2025-06-0331 min
Sound//MindEpisode 4: Ollie Murray | The Beatles, Ronnie Scott's, and music as a cultural movement."Come for the music, stay for the story," that’s how Ollie Murray approaches every project.Our guest this week on the Sound//Mind podcast, director Ollie Murray, takes this approach to his narratives when tasked with crafting distinct points of view to musicians including The Beatles, The Rolling Stones, and Quincy Jones. The films and series he creates are about people, emotion and conflict - ultimately showcasing the humanity behind these legendary artists. In this episode, Hannah Crawford and James Goatman spoke with Ollie about this challenge, why these iconic artists' stories are still relevant today, th...2025-05-2727 min
De Boardroom®Zijn organisaties digitaal vaardig genoeg? Is audio een blinde vlek bij marketeers? En: bouwen socials eigen AI ecosystemen?De Boardroom is dé talkshow over actuele en urgente zaken uit de wereld van creativity, marketing en digital. In deze aflevering praten we met Charlotte Grotenhuis (Director of Partnerships MassiveMusic) en Patrick Petersen (AI-expert & eigenaar Nieuws.marketing) over onder meer: Zijn organisaties digitaal vaardig genoeg? Is audio een blinde vlek bij marketeers? En: bouwen socials eigen AI ecosystemen? Wat zeggen recente onderzoeken? Welke trends zien we hierbij in de markt? En hoe kijken onze tafelgasten er tegenaan? Sidekick: Bert Hagendoorn. Presentatie: Ronald ter Voert. Meer info op: deboardroom.live. YouTube: https://www.youtube.com/@DeBoardroomSpotify: ht...2025-05-2757 min
963 PodcastWhat You Don’t Know About Music Branding in the Middle EastIn conversation with Managing Director of MassiveMusic MENA Pierre CarnetPierre's Instagram: https://www.instagram.com/pierrecarnet/🎙️ Inside Sonic Branding in MENAAs Managing Director, Pierre opened MassiveMusic Dubai and, in under two years, built it into the Middle East’s leading music agency. Under his leadership, the Dubai office has become an award-winning powerhouse with the region’s most extensive team and the largest sonic branding client roster, featuring brands like Careem, Saudi Aramco, BSF and AROYA Cruises. His work also includes music supervision for famous regional films such as Saudi...2025-05-241h 30
Sound//MindEpisode 3: Chris Chuky | Kelvyn Colt, Yodel Rap with pizza, and bringing the theatrical into a new context.In the third episode of the Sound//Mind podcast, Hannah Crawford and James Goatman dive deep with director Chris Chuky, whose approach to filmmaking takes on a uniquely cinematic and theatrical perspective across music videos for the likes of Kelvyn Colt, in commercials for Jack Daniels and Channel 4 x Domino's, and in his competition-winning short film BLADES (BFI x BMW). Thanks to Chris, Eleanor Films, Rich and the Spiritland team for making it all happen.2025-05-2032 min
Sound//MindEpisode 2: Libby Burke Wilde | BBC, Cat Burns, and bringing bold storytelling and deep empathy into the commercial worldIn our second episode of the Sound//Mind podcast, we sit down with the brilliant Libby Burke Wilde—director at new-land—whose work blurs the line between powerful narrative commercials and emotionally rich documentaries.From the profound personal storytelling that comes through all of her work to her interest in human rights and subcultures, Libby shares how she uses storytelling as a force for social change. Tune in for a conversation that explores the sound, soul, and substance behind her compelling body of work.Thanks to Libby, Izzie, and Steph at new-land, and...2025-05-1328 min
Sync Music Matters Podcast22 – Interview with Ryan Dickinson – Finding a profession that fills you with joyInterview with Ryan Dickinson – Ryan Dickinson has spent the last 10 years working within the advertising and video game industries as a creative director, music composer and sound designer. He’s worked for world renowned companies such as MassiveMusic, EA Games and Squeak E Clean.
He has also worked on sonic branding, helping to craft award winning sound for brands such as Kathmandu, The Australian Open & Canva (winning gold & silver Transform Awards)
Ryan is the director of “made by ikigai” which is a full-service music & sound agency.
Ikigai is a Japanese term that blends two words: “...2025-05-071h 08
Sound//MindEpisode 1: Vaughan Arnell | Robbie Williams, Spice Girls, and an unexpected no. 1 hit.We are honoured to kick off Sound//Mind with a conversation with one of the UK’s most prolific and iconic directors, Vaughan Arnell. Vaughan's directed music videos that informed the nineties and noughties zeitgeist for artists including Robbie Williams, Spice Girls, George Michael, All Saints and Jamiroquai, alongside timeless ads that are still referenced to this day.Vaughan took us on a journey from his early days in Claygate, as a key figure in the music scene, and how music has played a pivotal role in his creative work - plus gems of stories about working wi...2025-05-0134 min
Around The Emirates with Sara MousaAround The Emirates With Sara Mousa - Episode 157Are you an aspiring female musician looking for your moment to shine? This episode is for you!Cherine Altobaishi, Senior Account Manager at MassiveMusic Dubai, is leading Balance the Mix in the Middle East, an initiative that champions and promotes under-represented music talent in the Middle East.Balance the Mix raises awareness for, promotes and fosters growth among women in every aspect of the music industry. Since its launch, Balance the Mix has grown year-on-year, operating in the United States, Europe and now, here in the Gulf region. Listen to Cherine ta...2025-04-2613 min
History LabOn the Edge: a layered history of Sydney's South HeadA special History Lab episode with a soundwork that explores the history of Sydney's South Head, followed by an interview with the maker Sinead Roarty and Director of the Australian Centre for Public History at UTS, Tamson Pietsch. About the soundwork: On the Edge The Gap at South Head in Sydney's eastern suburbs is a place of extreme beauty. It is also famous for being Australia's most well-known suicide destination. On the Edge is a long-form binaural/VR soundwork exploring South Head’s spatial history and its varied conflicting narratives. The work addresses mu...2025-01-1628 min
Kitch and Neeil. Talk, Sport & Business (TSB).Why does your brand need a sound? Massivemusic Dubai's Pierre Carnet. 26/9/24.You may not realise it, but some of your favourite brands all have audio jingles.Netflix, Apple, TikTok etc.MassiveMusic Dubai’s Managing Director, Pierre Carnet, joins TSB to discuss the importance of audio jingles for your brand.Pierre has been chosen as part of an esteemed line-up of judges for the awards, which recognise and celebrate creative excellence in the advertising and branding communications industry across Africa and the Middle East. He will judge entries in the Radio & Audio and Radio & Audio Crafts categories. ...2024-09-2612 min
Behind the TrackBehind the Track met Jasper Slijderink en Maik Cox (BMIM Special)In deze speciale aflevering, opgenomen op onze eigen BMIM Special, duiken we dieper in de wereld van de music agencies. Zij specialiseren zich in het maken van custom muziek onder reclamecampagnes.
Deze aflevering te gast Maik Cox, Head of Music Production bij Amp.Amsterdam en Jasper Slijderink, Music Producer en Composer bij MassiveMusic.
Link naar case Staatsloterij.
Link naar case L'Occitane. Track die uitgebracht werd op Spotify 'It was You' , uitgevoerd door Matsu Fox en Silver Lake.
#mediacomponist #songwriten #componisten #filmmuziek #songwriter #r...2024-08-2247 min
Add To Queue by Sara ConstanceWinning in life through Jazz - Kody ChambersBack in April I sat down with the multi-talented Kody Chambers, learning about jazz, instrument harmonies, advertising and film music production. All while getting a shot of inspiration for how to live your best life by following your dreams.
Kody is an American composer, music producer, award-winning multi-instrumentalist, vocalist and songwriter. He started off as a jazz trumpet player and composer in Toronto and New York City, then made his way to Amsterdam where he initially was a music supervisor at MassiveMusic.
Currently he continues to grow in his...2024-06-111h 02
Twenty Thousand HertzBoom Bling: TikTok's sonic guerrilla marketingTikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.Apply for the Associate Sound Designer/Mixer position at Defacto Sound at jobs.defactosound.com.Sign up for Twenty Thousa...2024-05-0826 minAround The Emirates with Sara MousaAround The Emirates With Sara Mousa - Episode 97Calling all music fans!Meet Pierre Carnet, Managing Director of MassiveMusic MENA, the Middle East’s leading sonic identity and music branding agency. I had the pleasure of speaking with Pierre about all things music, the behind the scenes of how to succeed in the industry, and the type of talent he’s looking for. Have a listen!2024-05-0522 min
The MadTech PodcastMassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTVOn this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr. 2024-04-1929 min
Listen LoudlyUnlock Your Brand’s Sound: An Interview with Shez Mehra from SongtradrDo you know what your brand sounds like? Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand’s sound is a crucial, but commonly overlooked aspect of building a brand. Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in the world. His love affair with sound began early on as a kid and grew into a passion that fueled his eclectic career as a successful DJ then on to an inspiring career now in advertising and br...2024-02-0738 min
Podcasting Your Global Career415. Shez Mehra, Taking Us Back To The Present, Which Is All About Appreciating Sound, and Music!Shez Mehra is an award-winning creative entrepreneur, founder, strategic advisor, producer, and DJ. He specializes in audio branding, partnerships, entertainment, and experience design for some of the most celebrated brands and organizations in the world. Establishing his career in audio and sound as an open-format DJ, Shez formed his global-facing perspective on the power of music and how the manipulation of sound and experience can alter people’s behaviors. He traveled the world extensively as an open-format DJ and performed at events for John Legend, The Weeknd, Usher, Lady Gaga, TIFF, Montreal Grand Prix, Paris Fa...2024-02-0235 min
Goddess of Queens Presents: A New Voice in Music'A New Voice in Music' ft. Cece Wyldeck and Sergio Roberts from MassiveMusicWelcome to the Goddess of Queens monthly Podcast series ‘A New Voice in Music’.
We are excited to share with you the inaugural episode where we are joined by none other than Cece Wyldeck, Director of Creative Development and Sergio Roberts, Creative Development Manager, both hailing from the esteemed MassiveMusic, an international creative music agency, headquartered in Amsterdam, The Netherlands.
In this episode, we explore the profound question, "What is your life's purpose?" We navigate the beautiful world of songwriting and share insights on how to craft powerful lyrics. But t...2024-01-2540 min
The Company Road PodcastE25 Alex Normanton - The courage to craft: navigating creative crossroadsSend us a text"Mistakes are as valuable as the finely crafted ideas. There's something tangible in them that could often be elevated and be the main idea."Alex NormantonIn this episode, you’ll hear about:Establishing strategic foundations for creativity: Grounding creative ideas in strategy to ensure a solid basis for the creative process and alignment to objectives, prior insights and the broader brief.Overcoming creative blocks: Strategies for maintaining optimal mental spaces, getting through blocks of creativity & balancing left and right brain functionalities.Being a design-led organisation: Wh...2024-01-0252 min
The WARC PodcastWhy sonic branding is a marketer’s untapped distinctive asset for effectivenessWARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2023-12-2136 min
Dutch Music Export TalksAfl. 23 Business in Japan: hoe bereid je je voor?In november gaat een delegatie van Dutch Music Export op handelsmissie naar Japan. Wat kun je verwachten als je zaken gaat doen in Japan? Waarom is het zo’n interessante markt voor artiesten? En waarom moet je nu alvast visitekaartjes bestellen? Jochem Tromp praat erover met Emilie Kannekens van MassiveMusic en Sander Petit van Backstage Label.
Muziek:
Sarahjulia (@sarahjuliamusic)
Reinier Zonneveld - Music is the answer
Maxine - Kinda Wanna (feat. miida)
Kafka - Time for love
Tip van Sander: download de app 'Hofstede Insights' Voor meer informatie over Dutch Music Export -> https://www.dutchmusicexport.com
Voor meer informatie over...2023-10-2744 min
earporn newsWydanie #39 Jak dobrać oprawę dźwiękową do podcastu? I czy możemy zrobić to sami? Gościni: Agata Solecka-ZimmerGościnie tego odcinka jest Agata Solecka-Zimmer: producentka w MassiveMusic, z którą wielokrotnie współpracowaliśmy przy naszych projektach.
Marisol - bo tak brzmi jej pseudonim sceniczny - opowiada jak zabrać się do tworzenia swojej oprawy muzycznej do podcastu. Niezależnie od tego czy chcemy zrobić to sami, za pomocą stockowej muzyki czy pracując z producentami muzycznymi.
Więcej o serii: https://originals.earbornemedia.com/projects/earporn-news/
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Send in a voice message: https://podcasters.spotify.com/pod/show/pawel-badura/message2023-08-1543 min
New Business Radio - CustomersMarketing Report live vanuit Cannes dag vier 22 juni 2023 - deel 2New Business Radio deed van 19 tot en met 22 juni met Marketing Report live verslag van het Cannes Lions International Festival of Creativity 2023. De uitzendingen vonden plaats vanuit de Embassy of Dutch Creativity aan de beroemde Boulevard de la Croisette in Cannes.
Tijdens de vierde en laatste uitzending gingen Peter Wybenga en Bas Vlugt in gesprek met Bert Hagendoorn, Fred Moolhuijsen, Melanie Butter en Sander Verhof van Agency Engines; Monique Bergers, Managing Director bij N=5; Japie Stoppelenburg, oprichter bij Truus; Marjolein Kiestra, Managing Director bij Scrambled; Inês Bernardo, Creative Director bij Scrambled; Daniël Haije, Advocaat bij Ho...2023-06-2247 min
New Business Radio - CustomersMarketing Report live vanuit Cannes dag vier 22 juni 2023 - deel 1New Business Radio deed van 19 tot en met 22 juni met Marketing Report live verslag van het Cannes Lions International Festival of Creativity 2023. De uitzendingen vonden plaats vanuit de Embassy of Dutch Creativity aan de beroemde Boulevard de la Croisette in Cannes.
Tijdens de vierde en laatste uitzending gingen Peter Wybenga en Bas Vlugt in gesprek met Bert Hagendoorn, Fred Moolhuijsen, Melanie Butter en Sander Verhof van Agency Engines; Monique Bergers, Managing Director bij N=5; Japie Stoppelenburg, oprichter bij Truus; Marjolein Kiestra, Managing Director bij Scrambled; Inês Bernardo, Creative Director bij Scrambled; Daniël Haije, Advocaat bij Ho...2023-06-2247 min
On Brand with Nick WestergaardHow Music Grows Brands with Rebecca JollyRebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast.About Rebecca JollyRebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries, utilizing the power of music to drive growth, connect with audiences, and as a vehicle for change and impact. She's w...2023-03-1329 min
Brood en SpelenS03 #09 - Vrienden van de GRAP met Flip van der Enden (Pinguïn Radio), Simone van Vugt (Lov3less) en Casper Nederhand (Massive Music)S03 #09 Vrienden van de GRAP met Flip van der Enden (Pinguïn Radio), Simone van Vugt (Lov3less) en Casper Nederhand (Massive Music)In deze aflevering van Brood en Spelen aandacht voor veel nieuwe muziek en actuele onderwerpen. Ons panel, bestaande uit Flip van der Enden (Pinguïn Radio), Simone van Vugt (Lov3less) en Casper Nederhand (Massive Music) bespreekt onder leiding van Amber Roner nieuwe tracks en actuele onderwerpen. Naast veel nieuwe muziek van Lov3less, Mood Bored en Dorpsstraat 3 kijkt Amber met het panel terug naar de uitreiking van de Edisons, Inte...2023-03-111h 18Brood en SpelenS02 #32 - Backstage: Tom Tukker (Massive Music)S2 #32 Tom Tukker (Massive Music)In deze aflevering van Brood en Spelen voert Lars Kelpin een gesprek met Tom Tukker. Tom is Senior Music Producer bij Massive Music en in die rol verantwoordelijk voor de muziek die je onder veel reclames hoort. Massive Music Is een agency dat bedrijven en merken helpt te groeien en ontwikkelen door muziek. Massive Music bestaat sinds 2000 en is flink gegroeid met 9 kantoren over de hele wereld en meer dan 120 werknemers. Van Nike tot McDonalds en van BMW tot Heineken, allemaal zitten ze in het klantenbestand. Daarnaast is Tom Tukker ook zelf...2022-10-151h 29On Brand with Nick WestergaardBuilding a Sonic Identity System with Joe BelliottiMusic industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast.About Joe BelliottiJoe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through...2022-05-3031 min
Life DreamersS1.E4: Hans Brouwer x Life DreamersVan huis-dj bij Dansen Bij Jansen naar oprichter van reclamedeuntjes-imperium MassiveMusic en mede-eigenaar van de A'DAM Toren. We hebben niemand minder dan Hans Brouwer te gast.
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Podcast geproduceerd door podcast agency: The New DNA
Grote dank aan de locatie: A’DAM & CO & Hans Brouwer
Sponsoring en/of adverteren?
Contact: Info@lifedreamers.nl
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Bekijk Life Dreamers de Podcast ook met beeld!: https://www.youtube.com/channel/UCTeR678lwVtACHOOUQN0gxA
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Volg @LIFEDREAMERS_NL voor meer updates
Instagram: https://www.instagram.com/lifedreamers_nl/
TikTok: https...2022-05-2547 min
The Set Up | Marketing and MusicExposure through Brands with Charles Gadsdon | EP 73Charles joined MassiveMusic in 2016 as Global Director of Growth. Together with the team, Charles is responsible for creating and developing relationships for award-winning brands such as the LEGO Group, The Heineken Group, andESL Gaming. Before joining MassiveMusic, Charles co-founded a brand partnerships agency, where he worked with artists such as Daft Punk, Rihanna and Pharrell Williams.
Today, we are discussing how artists can leverage partnerships with brands for greater visibility and global reach.
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Who is Charles Gadsdon?
Brand Partnerships at MassiveMusic
Music as a Tool for Brands
2022-05-1142 min
DOPA (The Department of Pro-Activeness).S02 EP05: From sensitivity to sensibility with Jason KempenIn conversation with Jason Kempen, Creative Director at Qindle, Amsterdam. In this episode, we discuss how to navigate from sensitivity to sensibility and how to help people become more pragmatic in their creative ideology and approach.Jason is an experienced Creative Director working in the fields of brand identity, packaging design and art direction. Originally from Cape Town and now living in Amsterdam, he enjoys working intuitively and pragmatically with both global and local clients. Roles at a combination of large network agencies as well as independent studios led him to his current position as Creative Director...2022-03-2134 min
Voiceworks: Sound Business"The Psychology Of Sound" with Aifric Lennon of Massive MusicHow does sound impact your brain? What is it that makes audio such an effective tool for communication and what lessons can marketeers learn from Neuroscience when it comes to delivering impactful messages? Those are some of the questions that Jim Salveson looks to answer on this episode of Voiceworks: Sound Business as he speaks to Aifric Lennon from Massive Music.Aifric is a Senior Account & Project Manager at Massive Music as well as their "Music and Mind Researcher". In other words, when it comes to the power of audio and its ability to i...2022-02-1535 min
DOPA (The Department of Pro-Activeness).S02 EP04: From secrecy to openness with Katrina EncantoIn conversation with Katrina Encanto, an Executive Creative Director at 180 Amsterdam. In this episode, we discuss how to shift from secrecy to openness and how to help people share more, be truly authentic, collaborative and more vulnerable with their ideas.Amsterdam is the latest stop on a journey that has taken Katrina from Manila to Milan, Parma, Bangkok, and London. At 180, she works with a team of over 30 nationalities to offer a fresh perspective for brands all around the world. With this role comes the responsibility of nurturing creative talent, raising the craft of the work, and...2022-02-1435 min
EasYoga, All things Relationships, Yoga and WellbeingE.P 53 Ilaria Mangiardi Creative Writer New EasYoga Podcast Episode 53 - Join Gemma in this episode where she talks to special guest Ilaria Mangiardi.Ilaria is a Freelance Writer currently living in Amsterdam, the Netherlands. She also works as a Senior Creative Copywriter for international creative music agency MassiveMusic. Her short stories and writings have appeared in the media. She also has a huge passion for yoga and writes about how you can combine the two practices to ground yourself and organise your thoughts pre- and post-mat. She also hosts online creative writing workshops.You...2022-02-0435 min
Views on the NewsDevising a Sonic Branding strategy featuring MassiveMusic and Legal & GeneralOn the latest episode of Views on the News, we explore the world of sonic branding and the growing audio landscape where brands can live.
We speak to Tamara Bates, Group Brand Director at Legal & General and Aifric Lennon, Senior Account Manager and Research Strategist at the global sound and music creative agency, MassiveMusic (Propeller client).
With a recent study finding how sound can influence a person’s desire to engage or avoid a brand by 86%, we focus on why Legal & General decided to enter into sonic branding for the first time and what that process looked like, from idea th...2021-12-2127 min
DOPA (The Department of Pro-Activeness).S02 EP03: From faking it to storytelling with Rod Ben ZeevIn conversation with Rod Ben Zeev, Facilitator at THNK School of Creative Leadership, Amsterdam. In this episode, we discuss how to pivot from improvisation to storytelling and how to enable people to move away from a ‘fake it till you make it’ mentality.Rod Ben Zeev has devoted his professional career to telling stories. He's written plays, screenplays, TV shows, performed stand-up comedy, founded a true storytelling night, and performed improvisational theatre all over the globe. He particularly connected with improv because of the spontaneity and the collective discovery. In order to do well you need to adhe...2021-12-0638 min
DOPA (The Department of Pro-Activeness).S02 EP02: From ego to empathy with Carren O'KeefeIn conversation with Carren O'Keefe, Executive Creative Director at AnalogFolk, Amsterdam. In this episode, we discuss how to navigate from ego to empathy and how to help people shift to a more down-to-earth operational model. Plus practical tools on how to recognise your own self-saboteur and how to stay humble and grounded.Carren O’Keefe is the Executive Creative Director of AnalogFolk in Amsterdam, an independent global creative agency that uses digital to make the analog world better. Prior to relocating to AMS in 2020, Carren founded AF’s Portland, OR office and helped oversee creative across the US r...2021-11-0538 min
DOPA (The Department of Pro-Activeness).SEASON 02 EP01: From insecurity to smashing it with Liva GrinbergaIn conversation with Liva Grinberga, Design Director at MediaMonks, Amsterdam. In this episode, we discuss how to navigate from insecurity to empowerment and how to enable people to ‘smash it’ in their daily creative roles. A very informative and inspiring conversation packed full of practical tools, how to step back from 'pixel management' and how to champion people to be the best version of themselves. Plus a lot of infectious laughter.As a Design Director, Liva works closely with an amazing global team of designers, focusing on delivering best-in-class work through open collaboration that inspires both the clie...2021-10-0134 min
DOPA (The Department of Pro-Activeness).S01 EP10: From mistakes to ass-kick ideas with Erik KesselsIn conversation with Erik Kessels, Dutch artist, curator, communication designer and Creative Partner of KesselsKramer, Amsterdam.In this episode, we discuss how to use and embrace all the mistakes and f***k ups within the creative process. As design software and tools have opened the doorway to perfectionism, sometimes it's ok to stick everything in a metaphoric washing machine and mix things up a little. A very engaging conversation packed full of inspiration, practical tools and how to master the art of looking sideways within the ideation process.Erik Kessels is a Dutch artist, curator and...2021-07-0737 min
DOPA (The Department of Pro-Activeness).S01 EP09: From brickwalls to breakthrough with Alec TearIn conversation with Alec Tear, independent Designer and Lettering Artist, based in Amsterdam. In this episode, we discuss how to break-through those mental brick walls and how to use them to channel more solid ideas. "No-one is ever going to create the best design ever when they are stressed about creating the best design ever". The process of conquering the wall becomes addictive, and the process of design enables you with the desire and appetite to repeat the whole cycle again. Alec Tear is an independent Designer and Lettering Artist with an extensive background in branding and p...2021-06-2335 min
DOPA (The Department of Pro-Activeness).S01 EP08: From anxiety to excitement with Liam HoulihanIn conversation with Liam Houlihan, Creative Director of Bulletproof, Amsterdam. In this episode, we discuss how to have a healthy perspective on anxiety and how to unlock the excitement phase within the creative process. The greatest ideas are not born out of stress and anxiety, they are born out of play and excitement. There is power in switching off, getting out into nature, blocking out your agenda and turning off notifications. When your mind is free from anxiety, ideas start to flourish.Liam Houlihan, is the Creative Director of the Bulletproof Amsterdam studio. Since leaving University in...2021-06-0935 min
Audio TalksMedical Grade Music for Mental Healthwith Aifric Lennon & Tom Middleton
Is the world ready for medical grade music?
Welcome Tom Middleton, sound designer, guru of the Calm App, award-winning functional music composer, sleep science coach, co-chair of the AFEM Health Group & Aifric Lennon, Senior Account Manager, Research Strategist and Music x Mind Researcher at MassiveMusic - two true experts when it comes to the connection between music and our mental health. We discuss what some of the benefits of listening to music are when we are in specific moods, how music can influence our feelings and what you can do if you...2021-05-2750 min
DOPA (The Department of Pro-Activeness).S01 EP07: From fear to fun with Timo KrampIn conversation with Timo Kramp, Founder and Creative Director of Kindly Made, Amsterdam. In this episode, we discuss how to channel fear and include it as part of the creative process. A healthy dose of fear sprinkled into a project can help you to fully embrace the house of fun at the point of arrival. It also helps to produce better work (if your perspective on fear is healthy). A very interesting conversation from someone at the start of their career and who's smashing it in all things sustainable. After working at various design and creative agencies i...2021-05-2635 min
DOPA (The Department of Pro-Activeness).S01 EP06: From failure to reinvention with Maxine PenneyIn conversation with Maxine Penney, Culture Manager of Inclusion, Equity and Diversity (EMEA & APAC) at Media Monks/S4 Capital, Amsterdam.In this episode, we discuss how to navigate from failure and failed ventures and move towards reinvention. A very candid and heart-felt conversation that gives a lot of practical tools on how to be kind to yourself, top tips on how to get that next job and how failure, ultimately is part of success.Maxine Penney (she/her) is a creative connector, storyteller, relationship builder, content maker, natural born seller, radio co-host and social media addict...2021-05-1236 min
DOPA (The Department of Pro-Activeness).S01 EP05: From uniformity to diversity with Garech StoneIn conversation with Garech Stone, Co-founder and Creative Director at The Stone Twins, Amsterdam. In this episode, we discuss the uniformity that exists on the high-street and 'design' at large. The creative industry and the world we live in, is crying out for more authentic voices; fuelled by diversity (in the broadest sense), in order to unlock a richer palette of representation and expression.Garech Stone is literally one half of The Stone Twins, an Amsterdam-based creative brand consultancy. Together with twin brother Declan, the firm specialises in brand identity including naming and verbal identity, concept development and c...2021-04-2634 min
DOPA (The Department of Pro-Activeness).S01 EP04: From bulls**t to boldness with Cece WyldeckIn conversation with Cece Wyldeck, Head of Creative Development at MassiveMusic, Amsterdam. In this episode, we discuss the B.S. that's often associated with the advertising industry. From over-inflated egos and bravado; we unpack a fresh perspective on how to deal with this attitude. Also, how to turn negativity into bolder work that will define this era as the 'Golden Age of Creativity' Cece Wyldeck is the Head of Creative Development at MassiveMusic, one of the leading creative music agencies in the world. Cece has been raising the volume since she was a proud member of the S...2021-04-1532 min
DOPA (The Department of Pro-Activeness).S01 EP03: From critique to action with Nikki GonnissenIn conversation with Nikki Gonnissen, Co-founder, Director and Designer at thonik, Amsterdam. In this episode, we talk about fuelling critique into action for good. Look at the world around you, be critical on those things and use those insights to make things better. Learn how to channel critical thinking into passion and ultimately, passion into action.Nikki Gonnissen is a graphic designer and director of studio thonik, which she co-founded with Thomas Widdershoven in 1993. Thonik creates visual identities and develops communication concepts and publicity campaigns which are socially relevant, graphically strong and flexible in its application. A...2021-04-0634 min
DOPA (The Department of Pro-Activeness).S01 EP02: From self-doubt to self-belief with Graham SturtIn conversation with Graham Sturt, Creative Director and Partner at D8 Amsterdam. In this episode, we talk about how to shift from negative thinking and self-sabotage to a more positive and fruitful head-space. Top-tips on breaking through creative block and sharing those unexpected ideas in art-board number 246.Graham is Creative Director and Partner at D8, a strategic design and branding agency with studios in Amsterdam and Glasgow. During his career he has held roles at a number of leading international agencies, collecting numerous awards for his work. Graham is active in the international creative community as an...2021-04-0641 min
TEA with NickyEp 8: Lufuno Sathekge | Wardrobe Stylist & Mommy BloggerLufuno Sathekge (also known by her IG handle as @_msbrownstyling) is a Wardrobe Stylist in the Media & Entertainment space. She has styled productions for V-Entertainment, MassiveMusic, SuperSport, TV commercials, Music videos, Private shoots, as well as offering Personal wardrobe makeovers! Lufuno stumbled into the stylist career by chance while working as an Account & Relationship Manager for Madlozi Entertainment and submitting other stylists for an opportunity her friend had come to her for until she eventually put forward her ideas and hasn't looked back since. She has also found her love for create and distributing content for new mother's as...2021-04-0436 min
THE TEA with NickyEp 8: Lufuno Sathekge | Wardrobe Stylist & Mommy BloggerLufuno Sathekge (also known by her IG handle as @_msbrownstyling) is a Wardrobe Stylist in the Media & Entertainment space. She has styled productions for V-Entertainment, MassiveMusic, SuperSport, TV commercials, Music videos, Private shoots, as well as offering Personal wardrobe makeovers! Lufuno stumbled into the stylist career by chance while working as an Account & Relationship Manager for Madlozi Entertainment and submitting other stylists for an opportunity her friend had come to her for until she eventually put forward her ideas and hasn't looked back since. She has also found her love for create and distributing content for new...2021-04-0436 min
DOPA (The Department of Pro-Activeness).SEASON 01 EP01: The concept behind DOPA with Alex NormantonIn this first episode, we talk to Alex Normanton, Founder, Creator and Host of DOPA; about the concept behind brand the podcast series. He talks with Graham Sturt, Creative Director and Partner at D8, a strategic design and branding agency with studios in Amsterdam and Glasgow.Alex Normanton is an independent Creative Director living in Amsterdam (with prior roles at Design Bridge, MassiveMusic and Saatchi & Saatchi). He has been working in the creative industry for over two decades and is a highly motivated, strategic and ideas-led Creative Director. He offers a wealth of award-winning experience, creativity and...2021-03-2524 min
DOPA (The Department of Pro-Activeness).EP00: The TrailerA brief introduction to the podcast by Alex Normanton, Founder, Creator and Host of DOPA. Alex Normanton is an independent Creative Director living in Amsterdam (with prior roles at Design Bridge, MassiveMusic and Saatchi & Saatchi). He has been working in the creative industry for over two decades and is a highly motivated, strategic and ideas-led Creative Director. He offers a wealth of award-winning experience, creativity and aptitude combined with a passion for detail, craft and aesthetic.--DOPA (The Department of Pro-Activeness) Founded, Created and Hosted by Alex Normanton. Music by Keelan Do...2021-03-2302 min
Het Nieuwe WerkenHet Nieuwe Werken - Hans Brouwer (Founder and CEO MassiveMusic)Amp.Amsterdam’s Diederik van Middelkoop sprak met Founder & CEO van MassiveMusic, Hans Brouwer, over werken tijdens COVID-19 en wat de toekomst daarin ons gaat brengen.2020-12-2436 min
Joost Mag Het Weten podcast (powered by 3Rivers)#61 Hans Brouwer (MassiveMusic en A’DAM Toren) - Over muziek maken voor merken#61 Hans Brouwer (MassiveMusic en A’DAM Toren) - Over muziek maken voor merken by Joost Koning2020-12-1734 min
The Brief - Een podcast over content, marketing en creatie072 - ReBrief Hans Brouwer (MassiveMusic) over reclamemuziek en de toekomst van audio content1/5 van onze 'ReBrief' serie. In deze vijfdelige reeks nemen Mark en Matt je mee op hun sentimentele reis waarin all time favorite episodes nog eens de revue zullen passeren. Shownotes: Over Hans: Beste content Matthijs: Interview:2020-12-0451 min
The Brief - Een podcast over merken, marketing en content072 - ReBrief Hans Brouwer (MassiveMusic) over reclamemuziek en de toekomst van audio content1/5 van onze 'ReBrief' serie. In deze vijfdelige reeks nemen Mark en Matt je mee op hun sentimentele reis waarin all time favorite episodes nog eens de revue zullen passeren. Shownotes: Over Hans: LinkedIn Hans Brouwer Website MassiveMusic Beste content Matthijs: Boek No Rules Rules Interview: The sound of Europa League Premier League Sonic Rebranding Cannes Party Aftermovie + Partypics Heineken - The takeover Childish Gambino - This Is America Ruben En...2020-12-0451 minAudio TalksSonic Branding – The Secrets behind a unique Sound DNAwith Suzanne Ciani & Marijn Roozemond
In this episode we'll discuss sound DNA and how good sound design is becoming more important than ever. We'll speak to Suzanne Ciani, 5x Grammy nominated composer and creator of the legendary Coke 'pop and pour' sound & Marijn Roozemond, Strategy Director at MassiveMusic. Find out how a unique sound of a product is designed, its role in brand recognition, and how to avoid it becoming white noise.
Talking about:
Our Audio Talks Playlist
MassiveMusic
Suzanne Ciani's Life in "A Life in
Waves"
Sounds of...2020-09-1740 min
Views on the NewsViews on the News: Events, Entertainment and the sound of a BrandemicOn this episode of Views on the News we speak to Charles Gadsdon, Global Director of Growth at MassiveMusic and George Wood, founder of Luna Cinema, to discuss how brands have replaced events, how events are going to change - and why brands have spent lockdown competing to sound the same.2020-07-0713 min
Italiani in Olanda#6 | Ilaria Mangiardi - MassiveMusicPer il sesto episodio di Italiani in Olanda ho avuto il piacere di chiacchierare con Ilaria Mangiardi, Creative Copywriter e Content Manager a MassiveMusic.
Nata a Milano, rinata ad Amsterdam, Ilaria è una creativa a tutto tondo. Da 3 anni lavora per MassiveMusic dove è riuscita a combinare le sue due passioni principali: musica e scrittura. La sua giornata tipo? Caffé, meditazione e free-writing. Nel tempo libero rincorre gli unicorni.
Se volete mettervi in contatto con Ilaria potete contattarla via Instagram o Twitter.
Se invece avete voglia di mettervi in contatto con Italiani in Olanda ci tro...2020-04-2244 min
Hey, How'd You Get That Music Job???Ep. 67: Taking Risks and Staying Nimble with Scott CymbalaIn this 67th episode (and kick off to season 2!) of "Hey, How'd You Get That Music Job???" I chat with Scott Cymbala of Massive Music about his music career trajectory, being a music entrepreneur, keeping an eye on emerging trends and more. #MassiveMusic Facebook: @massivemusicagencyTwitter: @massivemusicInstagram: @massivemusic LinkedIn: https://www.linkedin.com/company/49637/2020-04-0557 min
Dauntless.7. Charles Gadsdon | Director of Growth EMEA, MassiveMusicCharles Gadsdon is the Director of Growth EMEA at MassiveMusic who are one of the leading music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The agency helps brands find their voice and tell their story through music. They develop music strategies for global brands, provide music search and licensing services, create innovative activations, scout new talent – and throw a mean party every once in a while. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands.
Before MassiveMusic Charles was the co-founder of Bacchu...2018-06-1555 min