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Specialty Matcha PodcastSpecialty Matcha PodcastInterview with Haru Matcha, Nicha and FrancisIn this episode of the Specialty Matcha Podcast, cohosts Ryan and Zongjun (Sam) talk to Nicha and Francis, the cofounders of Haru Matcha based in London. The discussion dives into the UK matcha scene, their experience visiting tea farms in Gokasho and other regions around Uji, and how they’ve built their brand. Nicha and Francis also share their unique perspective as professional behavioral scientists, exploring how theories and frameworks from consumer behavioral science can be leveraged to position products and communicate value in matcha.https://harumatcha.co.uk/2025-07-241h 22Specialty Matcha PodcastSpecialty Matcha PodcastUji and Yame 2025 with Jacque & MatchaIn this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun (Sam) talk with Jacque from Jacque & Matcha, exploring her recent experiences in Japan. They discuss the importance of in-person connections, the unique insights gained from educational tours, and the challenges faced by tea farmers. The conversation highlights the role of women in the tea industry, the significance of cultural exchanges, and the future of tea production. Jacque shares her inspiring moments with farmers and the collaborative projects she is involved in, emphasizing the need for sustainable practices and community support in the tea industry.2025-07-171h 01Specialty Matcha PodcastSpecialty Matcha PodcastHow is Matcha Milled?In this episode of the Specialty Match Podcast, hosts Ryan and Zongjun (Sam) delve into the world of matcha milling. They explore various milling mechanisms, including traditional stone-ground (ishi usu) matcha, and modern approaches such as ball mills and jet mills. The conversation highlights the operational complexities of these machines, the importance of particle morphology and heat management, and the grinding mechanisms of each method. Additionally, they announce features of the matcha mill they are currently developing, Sanko Usu One, to mill matcha fresh anywhere and everywhere to a similar quality standard of a...2025-07-1049 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#19 サントリーからCUZEN MATCHAへ。中国にも住んでいた？Shihoさんのキャリアサントリー時代からCUZEN MATCHAに至るまでのShihoさんのキャリアについて聞きました！ブランドへの想い、海外生活、そして復職まで。CUZEN MATCHAに込めたこだわりと、Shihoさんのこれまでのストーリーに注目です。\ポッドキャストの内容はNoteでも公開中/⁠⁠⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠⁠⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠⁠⁠⁠⁠⁠https://cuzenmatcha.com/⁠⁠⁠⁠⁠⁠■ Instagram⁠⁠⁠⁠⁠⁠https://www.instagram.com/cuzenmatcha.japan/⁠⁠⁠⁠⁠⁠■ Facebook⁠⁠⁠⁠⁠⁠https://www.facebook.com/cuzenmatcha2025-07-0721 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#18 抹茶を世界へ。CUZEN MATCHAを裏で支えるShihoさん登場！CUZEN MATCHAを立ち上げ時から支えるキーマン、Shihoさんが登場！チームを冷静に支えるShihoさんの人柄は？CUZEN MATCHAへの想いについても話してもらいました。\ポッドキャストの内容はNoteでも公開中/⁠⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠⁠⁠⁠⁠https://cuzenmatcha.com/⁠⁠⁠⁠⁠■ Instagram⁠⁠⁠⁠⁠https://www.instagram.com/cuzenmatcha.japan/⁠⁠⁠⁠⁠■ Facebook⁠⁠⁠⁠⁠https://www.facebook.com/cuzenmatcha2025-07-0413 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Matcha Yu Tea, Erin (audio improved)In this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun (Sam) welcome Erin Lindwall, founder of Matcha Yu, to discuss her journey into the world of matcha, the evolution of matcha culture in Australia, and the challenges faced in the tea industry. Erin shares her experiences in Japan, the importance of quality and education in matcha, and the cultural significance of matcha. The conversation also touches on the growing interest in matcha among younger generations and the impact of coffee culture on matcha consumption.https://www.matchayutea.com/2025-07-031h 02Specialty Matcha PodcastSpecialty Matcha PodcastInterview with Matcha Yu Tea, ErinIn this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun (Sam) welcome Erin Lindwall, founder of Matcha Yu, to discuss her journey into the world of matcha, the evolution of matcha culture in Australia, and the challenges faced in the tea industry. Erin shares her experiences in Japan, the importance of quality and education in matcha, and the cultural significance of matcha. The conversation also touches on the growing interest in matcha among younger generations and the impact of coffee culture on matcha consumption.https://www.matchayutea.com/2025-07-031h 02Specialty Matcha PodcastSpecialty Matcha PodcastInterview with Homecoming Matcha, DeeIn this episode of the Specialty Match podcast, Ryan and Sam welcome Dee from Homecoming Matcha to discuss her journey in the matcha industry. Dee shares her background, the vision behind her brand, and the importance of authenticity in matcha branding. The conversation explores the challenges of sourcing matcha, the impact of tariffs, and the products Dee plans to launch. They also discuss community engagement strategies and the future of the matcha industry, emphasizing the need for transparency and sustainability.https://www.homecomingmatcha.com/2025-06-0555 minSpecialty Matcha PodcastSpecialty Matcha PodcastOur mill is working!In this episode of the Specialty Matcha Podcast, Ryan and Zongjun discuss their journey at Sanko, highlighting a significant milestone in their matcha milling technology. They explore the evolution of matcha from a traditional Japanese beverage to a global phenomenon, addressing the challenges of stale matcha in the supply chain and the importance of fresh milling. The conversation delves into cultural dynamics, innovation cycles, and the need for community engagement.If you are interested in the beta program please reach out to us at ryan@sanko-cha.com, on our website, or on Instagram @sanko...2025-05-3057 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#5 世界から集まるCUZENの仲間CUZEN MATCHAで働く“中の人”たちを深掘りするシリーズ、後編です。今回のテーマは、CUZEN MATCHAにはどんな人たちが集まっているのか？世界各地から集まるCUZENのメンバー。フルリモートでもどうやってつながっているの？タイムゾーンも文化も違うからこそ感じる、抹茶の広がり方や、働く人たちの空気感を、堀と志乃が語ります。そして話題はCUZEN塚田代表へ。まさかのあだ名「リレーションシップの化け物」！？（笑）\ポッドキャストの内容はNoteでも公開中/○日本語　⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠○English　⁠⁠https://note.com/cuzen_matcha/m/m0513a7af0753⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠https://cuzenmatcha.com/⁠■ Instagram⁠https://www.instagram.com/cuzenmatcha.japan/⁠■ Facebook⁠https://www.facebook.com/cuzenmatcha2025-05-1512 minSpecialty Matcha PodcastSpecialty Matcha PodcastBack to BasicsIn this episode, Ryan and Zongjun discuss their experiences with matcha in various cafes, particularly in London. They explore the quality of matcha served, the preparation techniques used, and the importance of staff training. The conversation highlights the challenges faced by cafes in delivering high-quality matcha with exacting standards and the need for better consumer education. They also emphasize the significance of infrastructure and workflow in cafes to improve matcha quality and share insights on how the matcha industry can evolve.2025-05-1141 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#3 志乃はなんでCUZEN MATCHAに？〜みんなの“選択肢”を届けたい〜CUZEN MATCHAの“中の人”シリーズ、今回は志乃が語る、自分とCUZENとの関わりのはじまり。巻き込まれたように始まったはずが、実は“選択肢を届けたい”という自分の想いとCUZENのビジョンがぴったり重なっていた？専業主婦を経て再び働き始めた経験や、選べる社会をつくりたいという強い気持ちまで、志乃がCUZENに関わった背景をお話します。CUZENが新しい選択肢となって、誰かの世界を広げていく—。そんな願いが詰まった回です。\ポッドキャストの内容はNoteでも公開中/○日本語　⁠⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠⁠○English　⁠⁠⁠https://note.com/cuzen_matcha/m/m0513a7af0753⁠⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠⁠https://cuzenmatcha.com/⁠⁠■ Instagram⁠⁠https://www.instagram.com/cuzenmatcha.japan/⁠⁠■ Facebook⁠⁠https://www.facebook.com/cuzenmatcha2025-05-0710 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#2 堀はなんでCUZEN MATCHAに？アメリカで感じた“抹茶”の広がり方 〜堀を深掘る会〜今回は、スピーカーを務めるCUZEN MATCHAの堀をちょっと深掘り（笑）。「なぜCUZENに入ろうと思ったの？」「コーヒー好きなのに、抹茶の世界へ飛び込んだ理由は？」アメリカに住む堀だからこそ見える、“世界の抹茶の捉えられ方”や、現地のお客さんのリアルな声とは？\ポッドキャストの内容はNoteでも公開中/○日本語　⁠⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠⁠○English　⁠⁠⁠https://note.com/cuzen_matcha/m/m0513a7af0753⁠⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠⁠https://cuzenmatcha.com/⁠⁠■ Instagram⁠⁠https://www.instagram.com/cuzenmatcha.japan/⁠⁠■ Facebook⁠⁠https://www.facebook.com/cuzenmatcha2025-05-0510 minSpecialty Matcha PodcastSpecialty Matcha PodcastWhy is average cafe matcha so bad?In this episode of the Specialty Matcha Podcast, Ryan and Zongjun discuss the current state of matcha in cafes, highlighting the challenges of quality, barista training, and consumer expectations. They explore the structural issues within the matcha industry, including supply chain problems and the lack of education for both baristas and consumers. The conversation emphasizes the need for better quality products and the importance of creating demand for specialty matcha. 2025-05-0132 minGo Greener ～日常に緑の彩りを～Go Greener ～日常に緑の彩りを～#1 CUZEN MATCHAの“人”に出会う旅、始まります 〜自己紹介編〜こんにちは、ポッドキャスト「Go Greener」へようこそ！この番組では、リモートでつながる私たちCUZEN MATCHAのメンバーが、ちょっとした雑談から、意外な素顔まで、ざっくばらんにお届けします。世界に抹茶を届ける挑戦を、ポッドキャストを通じてもっと身近に。Go Greenerへの第一歩を、私たちと一緒に踏み出してもらえたらうれしいです。初回の今日は、スピーカーを務めるCUZEN MATCHAの志乃と堀が、それぞれの自己紹介と、なぜこのポッドキャストを始めたのかについて語ります。\ポッドキャストの内容はNoteでも公開中/○日本語　⁠⁠⁠https://note.com/cuzen_matcha/m/m64f11231ad68⁠⁠⁠○English　⁠⁠⁠https://note.com/cuzen_matcha/m/m0513a7af0753⁠⁠⁠\CUZEN MATCHAの最新情報は公式サイトやSNSでも発信中！/■ 公式ウェブサイト⁠⁠https://cuzenmatcha.com/⁠⁠■ Instagram⁠⁠https://www.instagram.com/cuzenmatcha.japan/⁠⁠■ Facebook⁠⁠https://www.facebook.com/cuzenmatcha2025-04-2909 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha's Past, Present, and FutureIn this episode of the Specialty Matcha Podcast, Ryan Ahn and ZongjunLi explore the rich history and cultural significance of matcha . They discuss the origins of tea, the evolution of matcha production, and the impact of historical events on its consumption. The conversation delves into the mythical stories surrounding tea, the development of the Japanese tea ceremony, and contemporary critiques of its practice. They also address the globalization of matcha, the specialty matcha movement, and the complexities of cultural appropriation in today's society. The episode concludes with reflections on the future of matcha as both a traditional and innovative...2025-04-171h 07Specialty Matcha PodcastSpecialty Matcha PodcastInterview with Industry Veteran, Jules ReyesIn this episode of the Specialty Matcha Podcast, Ryan Ahn and Zongjun Li interview Jules Reyes, a seasoned matcha expert with over a decade of experience. Jules shares her journey into the matcha industry, her role in building community events, and her experience scaling the Jade Leaf Matcha. The conversation delves into the importance of customer connection and the evolving landscape of matcha education. Jules emphasizes the need for transparency in the industry and offers advice for aspiring entrepreneurs looking to enter the matcha market.Jules is the creator if Instagram pages @matcha.sf...2025-03-271h 18Specialty Matcha PodcastSpecialty Matcha PodcastOur Startup Pitch, Matcha Shortage Recap, and ReflectionsIn this episode of the Specialty Matcha Podcast, hosts Ryan Ahn and Zongjun Li reflect on their journey in the matcha industry, discussing their startup vision, the cultural significance of matcha, and the challenges faced in the market, particularly the ongoing matcha shortage. They emphasize the importance of community engagement, feedback, and the need for innovation in the matcha supply chain. The episode also highlights goals for the future and a call for anyone interested in becoming an early adaptor of our fresh ground matcha mill.2025-03-1350 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha + Milk DebateThis conversation explores the current debate about consumers buying scarce matcha powder and mixing it with milk. On one side of the spectrum "let consumers do what they want" and on the other side "consumers are destroying the subtly and nuance that makes high quality matcha incredibly unique". The hosts discuss the ongoing matcha shortage, the implications of the 'ceremonial grade' label, and the evolving landscape of matcha culture as it becomes more mainstream. Special thanks to Monique from Matcha Moments based in the Philippines, Marc from Ooika based in the US, Cole from My Matcha Addiction...2025-03-0647 minSpecialty Matcha PodcastSpecialty Matcha PodcastMini Update & The Science of Matcha Whisking RepostThis conversation delves into the intricate science of matcha whisking, exploring its cultural significance, preparation methods, and the sensory experience it offers. Hosts Ryan and Zongjun discuss the unique properties of matcha as a suspension, the challenges of achieving the perfect foam, and the evolution of matcha consumption from traditional ceremonies to modern-day practices. They also touch on the subjective nature of quality in matcha and the need for innovation in its preparation.2025-02-2833 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Jacque and Matcha, JacqueOn this episode of the Specialty Matcha Podcast, hosts Ryan and Zongjun talk to Jacque from Jacque and Matcha based in Manila, the Philippines. We discuss pop ups, the rise of specialty matcha, Filipino matcha preferences and the launch of her new brand.2025-02-1351 minSpecialty Matcha PodcastSpecialty Matcha PodcastWhat is Authentic Matcha? OpinionModern advancements in farming, breeding, and production reveal that matcha is far from being a relic of the past—it is a dynamic and evolving tradition. Although the matcha enjoyed today differs from what earlier generations experienced, it maintains a lineage of ongoing development. These changes arise from the interplay of industry, market forces, and culture, creating a vibrant and interconnected community that continually influences and redefines itself. This adaptability is what defines matcha’s authenticity. Authenticity isn’t about freezing traditions in time but about a culture’s capacity to evolve, grow, and stay relevant. Matcha’s...2025-01-3054 minSpecialty Matcha PodcastSpecialty Matcha PodcastAre Poetic Matcha Names Harmful?In this episode of the Specialty Matcha Podcast, Ryan Ahn and Zongjun (Sam) Li delve into the complexities and confusions surrounding poetic matcha names. They discuss how these names can mislead consumers, the cultural context of matcha consumption, and the need for transparency in the industry. The conversation highlights the potential harm to consumers and farmers alike, as well as the importance of evolving the naming conventions to better serve a modern audience. The hosts advocate for a shift towards more descriptive and transparent labeling to enhance consumer understanding and appreciation of matcha. https...2025-01-2358 minCurious Minds X: Science for Everyday ExplorersCurious Minds X: Science for Everyday Explorers[S1E7]Our First Theme Song: Curious Minds (Dr. Matcha Theme)A Special Treat for Our Listeners! As we take a short seasonal break, we’re thrilled to celebrate the first 6 episodes of Curious Minds with you! Enjoy our official theme song, “Curious Minds (Dr. Matcha Theme)”. We’ll be back in a week with more exciting content! 2025-01-1705 minSpecialty Matcha PodcastSpecialty Matcha PodcastKissatens, Blue Bottle, and Specialty MatchaIn this episode of the Specialty Matcha Podcast, Ryan and Zongjun explore their recent experiences in Tokyo, focusing on the cultural significance of kissaten coffee shops and their influence on the specialty coffee movement, in particular at Blue Bottle. They discuss the parallels between coffee and matcha, emphasizing the importance of hospitality, intentionality, and consumer experience. The conversation highlights lessons that the matcha industry can learn from the evolution of specialty coffee, as well as the potential for innovation in both fields.2025-01-0250 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Matcha Moments, MoniqueRyan and Zongjun welcome Monique from Matcha Moments. Monique shares insights into the growing matcha culture in the Philippines, her Urasenke practice, educating consumers about high-quality matcha, and the importance of local cafes in promoting specialty matcha. Instagram: @matchamoments.ph2024-12-1355 minSpecialty Matcha PodcastSpecialty Matcha PodcastNotes at Origin: Yame vs Uji MatchaRyan and Zongjun recorded this episode "in the field" during their tencha sourcing trip in Japan. In this episode they discuss differences between Uji and Yame as tea production areas. Some topics discussed are: honzu shading, ishi usu vs ball milling, hika aroma ("fire" or "roasted" aroma), hoshino yame matcha, and technology in tencha processing. If you're interested in the Fukuoka tea tourism map, please reach out to us directly on Instagram or on our website. 2024-12-051h 00Specialty Matcha PodcastSpecialty Matcha PodcastMatcha Retail in Uji and KyotoRyan and Zongjun recorded this episode in Japan and shared their experiences buying matcha retail in Kyoto and Uji. They dive into product positioning, how information is communicated to consumers, and compare the flavor profile of the cheapest and most expensive matcha they could find. 2024-11-1447 minSpecialty Matcha PodcastSpecialty Matcha PodcastStatus Quo of Fresh Ground MatchaIn this conversation, Ryan and Sam explore the evolving landscape of fresh-milled matcha, discussing its rise in popularity, the technology behind its milling, and the various consumer perspectives on its quality and flavor. They delve into critiques of fresh-milled matcha, the challenges of maintaining quality, and the future of specialty matcha as an inclusive industry that embraces innovation while respecting tradition.2024-11-0749 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Science with Dr. Yizhou MaRyan and Zongjun talk to friend and former colleague Dr. Yizhou Ma, assistant professor of food process engineering at Wageningen University in the Netherlands. In this episode they discuss matcha from a food science perspective including matcha milling, particle analysis, particle size distributions, morphology, suspensions, and foam formation. Check out Yizhou's podcast Hood in the Hood: https://open.spotify.com/show/04rulokx6auswo5gnhOqu92024-10-2439 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Chaseki, TomIn this episode of the Specialty Matcha Podcast, Ryan and Sam interview Tom Greese, co-founder of Chaseki, a matcha-focused business in Thailand. Tom shares his journey from the hospitality industry to launching Chaseki, the challenges faced during the COVID-19 pandemic, and the evolution of the matcha market in Thailand. The conversation delves into the importance of educating consumers about matcha cultivars, the growing specialty coffee scene's relationship with matcha, and future plans for Chaseki, including expansion into the US market. Tom emphasizes the need for a community around matcha and the importance of making...2024-10-1743 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Matsu Matcha, BryanIn this episode Ryan and Zongjun had the opportunity to interview Bryan Ong, the Founder of Matsu Matcha based in Singapore. The conversation spanned across many topics including the current matcha landscape in Singapore, building a matcha brand, matcha evaluation techniques and even digital advertising strategies. https://www.instagram.com/matsu_matcha/ https://matsumatcha.com/2024-10-1040 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Scene in ThailandRyan and Zongjun discuss the Specialty Matcha renaissance happening in Thailand. If you're visiting Thailand and would like a list of recommendations please shoot us an email at hello@sanko-cha.com2024-09-2642 minSpecialty Matcha PodcastSpecialty Matcha PodcastReflections on Season 1 of the Specialty Matcha PodcastWe're officially 25 episodes in and we're calling that the end of Season 1! The entire team at Sanko matcha products reflects on season 1. Stay tuned for Season 2 starting next week! https://sankomatcha.com/2024-09-0542 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with My Matcha Addiction, ColeIn this episode, Ryan and Zongjun interview Cole from My Matcha Addiction (IG: @mymatchaaddiction). They discuss the growing matcha community on Instagram, the increase in matcha options, and Cole's journey in creating a matcha-themed Instagram page. The conversation covers the challenges of finding reliable matcha information, surprises from visiting Japanese matcha shops, and topics like matcha cultivation, production, freshness, and the differences between traditional and modern matcha. They also explore experiences with matcha in Japan and the U.S., single origin and single cultivar preferences, and industry challenges and opportunities, including new milling technologies and the need for standardized...2024-08-2247 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Founder of Johnny Matcha, John O'ConnorRyan and Zongjun talk to John O'Connor, founder if Johnny Matcha. We discuss John's experience working in Major League Baseball, his path to founding Johnny Matcha, building direct relationships with Japanese farmers, and his philosophy of "know the source".2024-07-2553 minSpecialty Matcha PodcastSpecialty Matcha PodcastWhat is Good Matcha (Part 2)Ryan and Zongjun discuss the fact that when a consumer or a business purchases matcha, it's still an unfinished product. Preparation skill and care are the last mile in determining resulting matcha quality. 2024-07-1830 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Labeling (Part 3): Classifications and Matcha QualityIn this episode, Ryan and Zongjun explore how a brand influences the perceived quality of matcha. They also outline key criteria that can be used to evaluate matcha quality based on the information provided on its label. 2024-07-111h 10Specialty Matcha PodcastSpecialty Matcha PodcastWhat is Good Matcha? (Part 1)Ryan and Zongjun discuss the very open ended question of "what is high quality matcha?" and the roles of subjective preferences, expert consensus, how quality standards have changed in different industries, and how important consistency is in creating a high quality product. 2024-07-0442 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Labeling (Part 2): Mistruths in LabelingHow can you trust what's a label? In this episode Ryan and Zongjun attempt to unpack how objective truths are labeled in matcha, gray areas in matcha labeling, and the use of subjective claims that can adorn matcha labels. 2024-06-2742 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Labeling (Part 1): What is Matcha?Matcha labeling is confusing, perhaps more confusing than any other specialty product. Pick any two random matcha powders from most Japanese or western vendors and it will be very difficult to differentiate them. They’ll use vague language, poetic names, and unclearly specified product details. In this episode, Ryan and Zongjun deep dive into a multi-part series discussion about matcha labeling.2024-06-1336 minThe Matcha GuardiansThe Matcha GuardiansMeet The Founders of Matcha.com - Dr. Andrew Weil and Andre FasciolaIn this week's episode of the Matcha Guardians, we're thrilled to have a special conversation with the founders of Matcha.com, Dr. Andrew Weil and Andre Fasciola. We delve into their journey of friendship, business, and the world of Matcha. It's a unique episode for us, especially since Dr. Weil is also Diana's dad.Our guests share their story, starting from their first meeting at an Easter party in 1999. Their shared interests in Japan, good food, and travel sparked a lasting friendship. Over the years, Andre experimented with various business ventures, from T-shirts to healing salves, learning...2024-06-1238 minSpecialty Matcha PodcastSpecialty Matcha PodcastThe Future of Matcha - OpinionThe future of matcha is specialty. Matcha isn’t matcha isn’t matcha—there will be a future where consumers from Dubai to Paris and from Bangkok to LA will have acquired preferences for Uji vs. Yame matcha, or Asahi vs. Yabukita cultivar, or fresh vs. preground matcha. As the mystery and mastery of producing matcha becomes better understood by mainstream non-Japanese markets, demand for specialty products will follow.2024-05-2933 minThe Matcha GuardiansThe Matcha GuardiansThe Health Benefits of Drinking Matcha Every dayEating psychology and nutrition expert Elise Museles, rejoins us today to talk about matcha. We take a look at its health benefits, cultural significance, and various culinary uses.Elise shares her journey from law school stress-induced headaches to discovering the calming and energizing properties of matcha. Her transition from coffee and tea to matcha was not just a shift in beverage choice but a lifestyle change. Elise emphasizes how matcha, apart from being a high-quality tea, represents a lifestyle that embraces mindfulness and well-being.We also touch upon the common misconception of matcha being an...2024-05-2959 minSpecialty Matcha PodcastSpecialty Matcha PodcastInterview with Matcha Product Developer, Pat PennyHosts Ryan and Zongjun interview matcha product developer and food scientist, Patrick Penny. The scope of this wide-ranging interview covers matcha as a specialty product, the perception of matcha by Japanese consumers, and the importance of freshness. 2024-05-1645 minSpecialty Matcha PodcastSpecialty Matcha PodcastMatcha Crossing the ChasmIn his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into “visionaries” and “pragmatists”, between which resides “the chasm” of adoption that all products must cross before fully entering the mainstream. Matcha visionaries went out of their way to source and prepare matcha. They tolerated inconveniences and lack of transparency, and paid the price for what is now considered an inferior quality product, after innovation in the mainstream worked its magic to make matcha better, cheaper, and easier to source and prepare. 2024-05-0935 minSpecialty Matcha PodcastSpecialty Matcha PodcastDeconstructing Matcha's FlavorRyan and Zongjun discuss techniques for tasting matcha, tea competitions, and the terminology used to describe different flavor profiles. 2024-05-0137 minSpecialty Matcha PodcastSpecialty Matcha PodcastCeremonial Grade Matcha is Dead, Long Live Ceremonial Grade MatchaCeremonial grade matcha is a made-up marketing term and is basically meaningless. The quality variability is enormous from vendor-to-vendor and the terms are completely unregulated. Anyone can use these terms and tea ceremony practitioners are definitely not the gate-keepers of quality that the name implies. Washing products in a “ceremonial grade” label makes it much more difficult for consumers to differentiate between high and low quality products. Ultimately the classification of “ceremonial grade” commodifies products.2024-04-1127 minSpecialty Matcha PodcastSpecialty Matcha PodcastWhat is Matcha?If you’re new to matcha, welcome! If you are already a tea person, we hope you find this article novel in answering the question “what is matcha?” The following perspectives are based on over two decades of cumulative experience from the team: studying at the Tea Institute at Penn State, hundreds of conversations with experts, travel to origin, and working in product development in the food and beverage industry. So, what is matcha? https://sanko-cha.com/blogs/third-wave-matcha/what-is-matcha2024-04-0452 minSpecialty Matcha PodcastSpecialty Matcha PodcastScience of Matcha WhiskingMatcha is a suspension of microscopic particles, usually with a thick head of froth. Left to time, the particles sink to the bottom and the foam disappears. The rate of decline is determined by the whisking skill and the quality of the tea. https://sanko-cha.com/blogs/third-wave-matcha/the-science-of-whisking-matcha2024-03-2126 minSpecialty Matcha PodcastSpecialty Matcha PodcastConditions for Specialty Matcha Preference AcquisitionRyan and Zongjun, cofounders of Sanko Matcha Products, discuss the rise of specialty matcha and the consumer journey of acquiring new preferences. 2024-03-1129 minMatcha MondaysMatcha Mondays127 - STORYTIME: We Did WHAT in Highschool?Hi Matcha Babies!!! The matcha is HOT in this episode! The matcha girls share some of their juicy stories from their formative years, as well as give a little bit of insight on the kind of gals they once were! Do you think they would have been friends in highschool? We'll let y'all decide! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the ma...2024-02-1251 minMatcha MondaysMatcha Mondays111 - Matcha Mondays Fall Faves - Mini Matchasode #8Hi everyone, happy Matcha Monday!!! Join us for our Fall Favourites to get you excited for this next season of our lives! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @matchamondayspodcast ⁠TikTok⁠ @matchamondayspodcast ⁠Mira Instagram ⁠@miisa.miira ⁠Mira TikTok⁠ @miisa.miira ⁠Silver Instagram⁠ @matchasilv...2023-10-0224 minMatcha MondaysMatcha Mondays110 - Our Fall Intentions, Where We've Been, & The Podcast's Very Own Matcha BabyHi everyone, happy Matcha Monday!!! Thank you thank you to everyone who has checked in, been patient, and awaited our return. So much has happened—and all good things! Silver and Mira are back to recap, dish out the tea, and also let you know their autumn intentions! We hope this episode helps you to set your own goals and have a lovely cozy season with us 2023-09-2544 minMatcha MondaysMatcha Mondays109 - Matcha Facts with John Harrison of Do Matcha & Our Thoughts on Thirst Traps in a Relationship!Happy Matcha Monday angels! Today Silver and Mira chat with John Harrison, the founder of Do Matcha! Tune in for some fascinating matcha facts and get to know the history behind matcha coming to North America! The Matcha Girls also share their thoughts on posting thirst traps in a relationship and so much more! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the ma...2023-08-1445 minMatcha MondaysMatcha Mondays107 - How to Set Healthy Boundaries in the Workplace to Maintain Work-life Balance (feat. the Matcha Mondays Ghost)Happy Matcha Monday, matcha babies!! Today Mira and Silver discuss their hot tips on how to maintain a healthy work life balance! With a sneaky surprise from the Matcha Mondays Ghost! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @matchamondayspodcast ⁠TikTok⁠ @matchamondayspodcast ⁠Mira Instagram ⁠@miisa.miira ⁠Mira Ti...2023-07-2437 minMatcha MondaysMatcha Mondays106 - Our Work Stories from Hell + Racism in the Workplace ☠Happy Matcha Monday, matcha babies!! Today Mira and Silver discuss their awful work stories! From working odd jobs to tough jobs, there's so much to talk about! This is a two parter, in our next episode we'll chat all about separating work from life and how to manage both! = Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. ...2023-07-1739 minMatcha MondaysMatcha Mondays105 - Navigating Friendships in Your 20's & When to Let Them Go (+Mini Horror Movie Review) - Mini Matchasode #6Happy Matcha Monday, matcha babies!! Today Mira and Silver discuss what it's like to have friendships in your 20's and how much can change! It's a mini but a goodie! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @matchamondayspodcast ⁠TikTok⁠ @matchamondayspodcast ⁠Mira Instagram ⁠@miisa.miira ⁠Mira TikTok⁠ @miisa.miira ⁠Silver Insta...2023-07-1046 minMatcha MondaysMatcha Mondays103 - 14 Ways to Save Money While Travelling!!!Hello, Matcha Babies! Happy Matcha Monday!!! Last time we chatted we discussed our fave tips for our NO SPEND CHALLENGE!! Travelling? IN THIS ECONOMY!?! YES! Your favourite matcha girls have your back on our best tips to travel on a budget in style! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @ma...2023-06-2631 minMatcha MondaysMatcha Mondays102 - Our Money Saving Tips!! How You CAN Survive a No-Spend Challenge and Save HELLA BANKHi everyone, happy Matcha Monday!!! Last time we chatted we discussed our NO SPEND CHALLENGE!! But of course, you know us matcha girls and we want to be the best big sisters we can be—so we came up with our top money saving tips to help you all be successful!! With inflation and a tumultuous economy, it's important to start putting away extra money if you can! We hope this helps! xx Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your...2023-06-1930 minMatcha MondaysMatcha Mondays101 - Matcha Mondays No Spend Challenge!!! (+Sneaky Matcha Rant!!!)Hi everyone, happy Matcha Monday!!! Join us on a NO SPEND CHALLENGE with a wellness twist! We know how stressful finances can be so here's a little challenge to help you get on the right track without causing any unnecessary distress! Will you be joining us? Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Insta...2023-05-2939 minMatcha MondaysMatcha Mondays99 - 10 Ways to Be More Independent in Your Relationship - Mini Matchasode #5Happy Matcha Monday, matcha babies!! Today Mira and Silver carry on their convo from last epi about all the DON'T in a relationship, and discuss all the DO's. It's a mini but a goodie! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @matchamondayspodcast ⁠TikTok⁠ @matchamondayspodcast ⁠Mira Instagram ⁠@miisa.miira ⁠Mira TikTok⁠ @miisa...2023-05-1531 minMatcha MondaysMatcha Mondays98 - Stop Letting Your Relationship Define You!Happy Matcha Monday, matcha babies!! Today Mira and Silver are back to their roots, discussing important topics and offering advice to those who may need it. Today we discuss how to NOT let a relationship define you, and why this can lead to problems in the future. We all know that one person who let's their whole life revolve around their s/o, leaving their friends behind. Don't be that person!! And we'll tell you why. Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work co...2023-05-0858 minMatcha MondaysMatcha Mondays97 - They're A 10 But...Happy Matcha Monday, matcha babies!!! We're back with with a force and ready to release fun matchaful episodes! Today Silver surprises Mira with a new game "They're a 10 but...". It's an easy fun episode today! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: ⁠Patreon⁠ ⁠Instagram⁠ @matchamondayspodcast ⁠TikTok⁠ @matchamondayspodcast ⁠Mira Instagram ⁠@miisa.miira ⁠Mira TikTok⁠ ...2023-04-2438 minMatcha MondaysMatcha Mondays96 - Dealing with Exclusion, Bullying, Body Shaming, and One-Sided FriendshipsHappy Matcha Monday, matcha babies!! Today, Mira and Silver go over more icks, but dig into the deeply rooted issues in these situations. If you have ever had to deal with exclusion, bullying, body shaming, one sided friendships, or just want to feel heard, this episode is absolutely for you! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Patreo...2023-03-2754 minMatcha MondaysMatcha Mondays95 - Our Top 4 Icks! — Mini Matchasode #4Happy Matcha Monday, matcha babies!! Today, Mira and Silver go over their top 4 major icks! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Patreon Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasilver --- Support this pod...2023-03-1347 minMatcha MondaysMatcha Mondays94- Surviving a Quarter Life CrisisHappy Matcha Monday, matcha babies!! Today, Mira and Silvertalk about how to get through a quarter life crisis. With Silver already having gone through, and Mira in the midst—the girls bond over their experiences and shed some light on how to get through these. Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Patreon Instagram @matchamond...2023-02-2740 minMatcha MondaysMatcha Mondays93 - We're Not Really Strangers, Round 3 — Mini Matchasode #3Happy Matcha Monday, matcha babies!! Today, Mira and Silver play "We're Not Really Strangers" AGAIN and find out more about each other. This is a fun and silly episode so buckle up and get ready! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Patreon Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira2023-02-0630 minMatcha MondaysMatcha Mondays91 - Matcha Minisode: Advice Column - Situationships, Break-Ups, & Life Post-High SchoolHey there matcha babies!! Today we have our second minisode! We answer some juiiiccyyy questions—ranging from situationships, dating advice, getting over a heartbreak, and what to do after high school. We answer it all and dish out all the tea! Grab a matcha and join us for some big sister advice xx Video Episode available on our Patreon: patreon.com/matchamondays  Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasilver ...2023-01-2339 minMatcha MondaysMatcha Mondays85 - We Watched The Ultimatum So You Didn't Have To Pt. 2Happy Matcha Monday Matcha babies!! Today, Mira catches Silver up on all the latest goss as they react to Netflix's most scandalous and chaotic show to date!! The tea is HOT, so tune in! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira T...2022-08-2941 minMatcha MondaysMatcha Mondays84 - Ring Drama, Dating Older, Marriage, and Reacting to The Ultimatum, Pt. 1Happy Matcha Monday Matcha babies!! Today, Mira and Silver talk DRAMA. Rings, marriage, dating, and reacting to Netflix's most scandalous and chaotic show to date!! The tea is HOT, so tune in! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok...2022-08-2235 minMatcha MondaysMatcha Mondays83 - How to Beat Imposter Syndrome!Happy Matcha Monday Matcha babies!! Today, Mira and Silver talk all about their struggles with imposter syndrome and how to beat it! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasi...2022-08-0832 minMatcha MondaysMatcha Mondays82 - A Matcha Scandal?? + How to PERFECT a Routine 🤌 🤌Happy Matcha Monday Matcha babies!! Today, Mira and Silver talk all about the importance of mastering any routine! They also discuss a matcha SCANDAL!! Who knew?? Tune in for the tea... Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira T...2022-08-0148 minMatcha MondaysMatcha Mondays81 - Why You Need A Nighttime Routine!Happy Matcha Monday Matcha babies!! Today, Mira and Silver talk all about the importance of sleep hygiene and how to master your night time routine! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver...2022-07-2535 minMatcha MondaysMatcha Mondays80 - We're Not Really Strangers (Part 2)Happy Matcha Monday Matcha babies!! Today, Mira and Silver play "We're Not Really Strangers" AGAIN and find out more about each other. This is a fun and deep episode so buckle up and get ready! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira Tik...2022-07-1842 minMatcha MondaysMatcha Mondays77 - We're Not Really StrangersHappy Matcha Monday Matcha babies!! Today, Mira and Silver play "We're Not Really Strangers" and find out more about eachother. This is a fun and deep episode so buckle up and get ready! Welcome to all those, new or returning — we're so happy to have you here! Grab a matcha and join us on your work commute, as you clean your space, go on a walk, or get ready for the day! 🤍🍵 xoxo - the matcha girls. Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.mi...2022-06-2651 minMatcha MondaysMatcha Mondays73 - Matcha Mondays Advice ColumnHi there Matcha Babies! Today's episode is a chit chatty epi answering all your questions from our Instagram! Silver and Mira discuss their experiences and offer advice to those who may be struggling with the same situation. Sit back, relax, and enjoy a matcha while we chat away! xxx your matcha girls!!!  Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasilver --- Support this podcast: https://podcasters.spotify.com/pod/s...2022-05-3037 minMatcha MondaysMatcha Mondays69 - Family isn't Always Blood (Sponsored by Matcha Kari)Hi there Matcha Babies! Today's episode is all about chosen family, blood family, and why cutting off toxic family members is ACCEPTABLE. Silver and Mira discuss their experiences and offer advice to those who may be struggling with the same situation. Sit back, relax, and enjoy a matcha while we chat away! Also, thank you to Matcha Kari for sponsoring today's episode! Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasilver --- Support...2022-05-021h 04まっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#68 MATCHAでは仲間を募集中！インバウンド回復の今、あなたもMATCHAに入ろう世界的に入国規制が緩和し始め、インバウンドの先行きにも明るいものが見えて来ました。そんな中、MATCHAでも前のめりに採用を拡大しています！MATCHAのビジョンに共鳴してくださる方は、ぜひ採用ページ＆採用説明会申し込みをご覧ください。MATCHA採用ページhttps://bit.ly/3p500RT3/1(火) 20:00- 第1回 MATCHA 採用説明会https://bit.ly/3BC9YiF★本日ご紹介したニュース★行動計画の提出不要に　政府、水際緩和の概要を公表(日本経済新聞)https://www.nikkei.com/article/DGXZQOUA17AEG0X10C22A2000000/東南アジア「開国」相次ぐ　観光回復を重視 フィリピン・マレーシア・タイ (日本経済新聞)https://www.nikkei.com/article/DGKKZO80072140Q2A210C2FFJ000/欧州のコロナ規制、相次ぎ緩和　英は水際対策ほぼ撤廃(日本経済新聞)https://www.nikkei.com/article/DGXZQOGR10FIR0Q2A210C2000000/訪日外国人旅行者周遊促進事業費補助金（歴史的資源を活用した観光まちづくり事業）の公募開始についてhttps://www.mlit.go.jp/kankocho/topics05_000402.html「訪日外国人旅行者周遊促進事業費補助金（サステナブルな観光コンテンツ強化事業）」に係る計画の公募を開始しますhttps://www.mlit.go.jp/kankocho/topics05_000394.html「第２のふるさとプロジェクト」モデル実証事業の公募を開始しますhttps://www.mlit.go.jp/kankocho/topics05_000396.html「観光立国推進基本計画」改定に向けた意見～観光の変革と創造による地域経済の再生～概要https://www.jcci.or.jp/kanko_ikensho_2022_gaiyou.pdf2022-03-2329 minMatcha MondaysMatcha Mondays55 - ✨That Girl ✨(with Mental Illness) Doesn't Care What You ThinkWelcome back matcha babies!! It's another glorious Matcha Monday, and another episode in our ✨That Girl ✨(with Mental Illness) series! Silver and Mira catch up after a trying week of mental health challenges and share their tips and trick to not giving a flying **** what other's think. We hope you find this episode helpful, and as always—reach out if you wanna chat! In the meantime, relax, grab a matcha, and get cozy with us on this lovely start to the week!  Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira2022-01-2438 minMatcha MondaysMatcha Mondays45 - The Art of Setting Boundaries feat. Jules Reyes from Jade Leaf MatchaDo you find yourself EXHAUSTED? Overly-worked, taken advantage of, or maybe just confused why you feel drained? This episode is for you! Today we discuss boundaries. Boundaries, boundaries boundaries... the word oftentimes has such a negative connotation and yet it is SO important to implement in our life constantly! Regardless of where you're setting them or who you're setting them with, understanding the fundamentals of how to preserve your energy and your space is a practice that must be learned! Why you might ask? Because the human species is programmed to more often than not, overexert themselves in terms...2021-11-291h 00まっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#53 これからのMATCHAを作る新しい仲間。東條さんようこそ回MATCHAに新メンバーが加入しました！　観光庁でインバウンド・アウトバウンドの支援業務に従事していた東條さんです。お役所からどベンチャーのMATCHAに入社した理由、きっかけ、入社初日の感想をドキドキしながら聞きました！キーワードは「こち亀」「八戸」「銭湯」です。2021-08-0344 minMatcha MondaysMatcha Mondays29 - Q&A MISS INDEPENDENT!Happy Matcha Mondays, matcha babies!!! Another day, another matcha! Today we answer some of your lovely questions and share our experience with earning our independence! Grab your matcha and join us as we become independent bad bitches!!!  Our socials: Instagram @matchamondayspodcast TikTok @matchamondayspodcast Mira Instagram @miisa.miira Mira TikTok @miisa.miira Silver Instagram @matchasilver Silver TikTok @matchasilver --- Support this podcast: https://podcasters.spotify.com/pod/show/matchamondayspodcast/support2021-08-0241 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#48 天性のマーケター。大分県の旅館「山城屋」のご主人に外国人集客の秘訣を聞いてみた週末の山梨観光でキャンプ熱が燃え上がっている植松です。今週はMATCHAのクラウドファンディングでプロジェクトを立ち上げてくださった、大分県の旅館「山城屋」のご主人、二宮さんにゲストに来ていただきました。天性のマーケターで世界中にお客やファンを作る二宮さんに、外国人の心を掴むポイントを聞いています！★本日紹介したニュース★SDGs への貢献と持続可能な観光（サステナブル・ツーリズム）の推進に向けて取組方針を策定しました！https://www.jnto.go.jp/jpn/news/press_releases/20210622.pdfゆるキャン(Kindle Unlimitedで現在5巻まで無料で読めます！)★山城屋さん関連★公式サイトhttps://e-yamashiroya.jp/クラファンサイト　※のこり2日！https://japantomorrow-jp.matcha-jp.com/projects/yamashiroyaMATCHAの記事に出てくる山城屋さんhttps://matcha-jp.com/jp/30872021-06-2944 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#46 元MATCHAインターン、ふぁんあゆさんに昔のMATCHAについて聞いてみました今日は久しぶりのゲストとして、昔MATCHAでインターンをしていたふぁんあゆさんに来てもらいました。昔のMATCHAでは何をしていたの？　いまは何をしているの？　MATCHAでの経験はいまも活きている？昔のことを懐かしみながらのインタビューです。★本日ご紹介したニュース★経済財政運営と改革の基本方針 2021（仮称）（原案）https://www5.cao.go.jp/keizai-shimon/kaigi/minutes/2021/0609/shiryo_01.pdf河野太郎行革相「実力は1日80万回程度」　ワクチン接種回数で菅首相とずれ (東京新聞)https://www.tokyo-np.co.jp/article/110140ワクチン接種、開業医協力の地域で先行　東京・墨田など (日本経済新聞)https://www.nikkei.com/article/DGXZQOCC062B90W1A600C2000000/杉並区のワクチン接種 若い世代から優先的に予約受け付け (NHK)https://www3.nhk.or.jp/shutoken-news/20210610/1000065567.html★黄さん関連★黄さんが最初に書いた記事お湯に浸かって体を癒そう！都内オススメの銭湯〜浅草・上野周辺〜https://matcha-jp.com/jp/4461黄さんの住む碧南市https://www.city.hekinan.lg.jp/ボケた植松の映るMATCHAサイトhttps://company.matcha-jp.com/about/2021-06-1544 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#44 読書×頭痛のミスマッチ。MATCHAの読書会の模様をお届けします。今回はいつもと違う点が3つあります。1つめ、MATCHAが社内でたまに行う読書会をラジオでお届けします。2つめ、読書会全編を収録したのでめちゃくちゃ長いです。3つめ、植松が諸事情で不調。不調の理由は放送の冒頭で明らかに。ABD読書会、おすすめですのでぜひみなさんもやってみてください。自宅でできる「オンラインABD読書会」のすゝめhttps://note.com/okamotomiki93/n/nc06d244f4b13放送の中で出てくるキーワードをメールで送っていただければ、プレゼントを差し上げます！★本日紹介した書籍★心理的安全性のつくりかた　「心理的柔軟性」が困難を乗り越えるチームに変えるhttps://amzn.to/34vmu3t2021-06-011h 36まっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#42 3回目の緊急事態宣言で青色吐息。そんなときには釣りへ行こう3回目の緊急事態宣言で業界の雰囲気はくら〜くなっていますが、MATCHAのラジオは相変わらずゆる〜く続きます。今日のゲストはMATCHAで働くデザイナーの浅見さん。外国人向けのデザインを作る難しさ、を聞こうと思ったら、趣味の釣りの話ばっかりになりました。★これが俺の仕事だ。MATCHA浅見の手掛けた特集例★MATCHA Stories Vol.2 茶葉からはじめる日本のお茶https://matcha-jp.com/jp/greentea※4月26日に公開したばかり！Japan 2020 Cherry Blossom Forecasthttps://matcha-jp.com/en/cherry-blossom※昨年のもの★本日紹介したニュース★３度目の緊急事態宣言 企業の対応まとめ (TBSニュース)https://news.tbs.co.jp/newseye/tbs_newseye4253612.html「4月25日からの営業」のご案内 (浅草フランス座演芸場 東洋館)https://www.asakusatoyokan.com/news/緊急事態宣言中は1479室すべてがあなただけのレストランに！料理120種、ワイン＆カクテル300種をお部屋で楽しむ『スーパールームサービス』https://www.newotani.co.jp/tokyo/press-release/2021/0423-01/2021 年度の主な取組方針を策定 ～ 出入国規制が継続するコロナ禍においても、工夫を凝らし国内外で精力的に取組を実施～ (JNTO)https://www.jnto.go.jp/jpn/news/press_releases/20210423_3.pdf10月ドバイ万博「完全実施」へワクチン普及、海外客OK(共同通信)https://this.kiji.is/7585681601937408002021-04-2739 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#35 インバウンド逆風の中、2名の仲良しコンビがジョイン。他の会社と比べてMATCHAはどんなところ？緊急事態宣言の、東京は期間延長。浅草ではがっかりムードが漂っています。インバウンドはどうなるんでしょう？そんな落ち込んだ気持ちを吹き飛ばす、フレッシュなメンバーがMATCHAにジョイン！中学からの仲良しコンビニ、MATCHAのいいところわるいところも聞いてみました。★本日紹介したニュース★■五輪海外客受け入れは延期・政府、五輪の海外観客見送りで調整　月内にも決定、確実な開催へ・五輪の海外観客、変異型踏まえる　首相・海外観客受け入れ調整に浅草では・聖火ランナー 著名人ら辞退の公表相次ぐ 20都県で30人超に・五輪ボランティア辞退1千人に　森氏発言から20日間で■緊急事態宣言延長で、どんな影響が？・緊急事態宣言21日まで再延長、首都圏の1都3県　新型コロナ対策本部で決定　首相、再延長を「率直におわび」・新規入国停止、中韓など先行解除難しく　変異型確認で・宣言延長で経済損失7000億円　野村総研が試算■訪日外国人向けのパチンコ解説動画が公開・訪日外国人向けに ８ヵ国語「初めてのパチンコ」映像公開のお知らせ 〜インバウンド向け対策　誰でもわかるパチンコの打ち方公開〜・初めてのパチンコ 遊び方編2021-03-0938 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#34 おかえりなさい！学生時代に関わってくれていた元メンバーが5年の時を越えてMATCHAにジョイン！緊急事態宣言が解除されつつあり、旅行業界にも春が訪れそうな予感……。そんな中、MATCHAにも新風が。3月1日から新メンバーがジョイン！　しかも5年前に学生の身でMATCHAに関わっていたという、縁深いメンバー。コロナ禍という中で、元メンバーに帰ってきてもらえるのは非常にうれしいですね。そんな彼に抱負を語ってもらっています。★本日紹介したニュース★・イギリスで旅行予約が殺到・チャートで見るコロナワクチン 世界の接種状況は・2020年の宿泊統計調査発表・緊急事態宣言解除2021-03-0229 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#34 おかえりなさい！学生時代に関わってくれていた元メンバーが5年の時を越えてMATCHAにジョイン！緊急事態宣言が解除されつつあり、旅行業界にも春が訪れそうな予感……。 そんな中、MATCHAにも新風が。3月1日から新メンバーがジョイン！　しかも5年前に学生の身でMATCHAに関わっていたという、縁深いメンバー。コロナ禍という中で、元メンバーに帰ってきてもらえるのは非常にうれしいですね。 そんな彼に抱負を語ってもらっています。 ★本日紹介したニュース★ ・イギリスで旅行予約が殺到 ・チャートで見るコロナワクチン 世界の接種状況は ・2020年の宿泊統計調査発表 ・緊急事態宣言解除2021-03-0225 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#30 物語で日本を切り取る、MATCHA Storiesがリリースされましたよ！MATCHAっていい会社だな〜ということを、手前味噌ながらお話しました。後半はただの社内会議のようになっていますが、MATCHAの新特集や、新しく始めたオープン社内報をご覧ください！※冒頭で「100％PURE」の話をしましたが、こちらはオーストラリアではなくてニュージーランドの観光コピーでした！すみません！■今日紹介したニュース・訪日外客数（2020 年 12 月推計値）〜 12 月は前年同月⽐ 97.7%減の 5 万 9 千人、年間では 87.1%減の 411 万 6 千人 〜2020年　訪日外客数（総数） 出典：日本政府観光局（JNTO)IOCバッハ会長「無観客の選択肢も」　東京五輪実現へ■MATCHA Story  暮らしに根付く商店街■食べるの大好き、カニッタさんの記事■MATCHA社内報デザインで信頼を生み出す！MATCHAデザイナー浅見さんに迫る #気になるMATCHA2021-01-2730 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#29 どうするどうなる2021。五輪開催に黄信号＆ゲストはMATCHAのエース杉崎さん！オリンピック開催への懸念と日本でのワクチン接種遅れが話題の1月第3週。MATCHAも含め、インバウンド業界はあらゆるシナリオを想定しなければいけなさそう。そんな雲行きの怪しさを払拭するべく、MATCHAのエース杉崎さんにゲストとしてお越しいただきました。社員でも知らない以外な一面を紹介します。MATCHA杉崎健太のTwitterアカウント→https://twitter.com/sugiken1118★今回紹介したニュース★■東京五輪中止の可能性- 東京五輪中止の可能性、米紙報道- Hopes for Tokyo’s Summer Olympics Darken- 東京五輪「コロナ理由に中止の可能性」　米有力紙が報道■ビジネス入国停止- 中韓など11カ国・地域のビジネス入国停止　政府- 外国人入国停止の延長を　自民外交部会、「春節まで」の声相次ぐ■ワクチン関連- ワクチン接種に国際証明書　マイクロソフトなど開発へ　アプリで提示- IATA Travel Pass digital health solution to be rolled out to major airlines in March- 日本の遅れ際立つ　G7で唯一未承認- 英、中高年の旅行予約殺到　ワクチン効果？　業界に朗報2021-01-1933 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#28 新年最初のまっちゃんのヒミツは、MATCHAのユニークな社内制度を紹介します！2021年最初の放送回となるまっちゃんのヒミツ。インバウンド業界は緊急事態宣言の拡大で予断を許さない状況。MATCHAの仕事にも影響が出ています。さて、今回はMATCHAの社内ルール・文化についてご紹介。テレワークで社内のコミュニケーションが少なくなる今だからこそ見直したい社内部活制度。流行りのワーケーションを先取りした旅するワークスタイルなどのユニークな仕組みを紹介します！■今回紹介したニュース1都3県に「緊急事態宣言」1月8日～2月7日関西3府県に緊急事態宣言　政府、13日にも発令決定愛知、岐阜が緊急事態宣言を要請へ、12日にも　大村知事「医療現場は厳しい」　海外メディアに五輪懐疑論　緊急事態宣言　世論と温度差指摘も菅首相、ビル・ゲイツ氏と電話会談　五輪「必ずやり切る」JNTO「訪日旅行市場における新型コロナ感染症の影響と需要回復局面の旅行者ニーズと志向に関する調査」2021-01-1327 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#23 みんな真似して！テレワーク時代にオススメのMATCHA文化〜Good ＆ News〜期末を言い訳に、今回もゲストなしであることをごまかす2人。一方でMATCHAの属するインバウンド業界では、コロナ感染拡大、GoToの大阪札幌除外、オリンピックやる気満々の菅首相と、ドタバタが続いています。果たしてインバウンドの未来は？ 今回はMATCHA独自のとある文化・習慣を紹介！　その名はGood ＆ News。元は朝のモチベーションアップに活用していた仕組みですが、それが以外に今のテレワーク時代にマッチしているとか？　一体なぜ？★今回紹介したニュース★ビジネス関係者対象。中国との往来再開は本日からhttps://www3.nhk.or.jp/news/html/20201127/k10012734341000.html外客見通し、オリパラの観戦客受入を基本に　海外旅行ともリンク　観光庁http://www.ryoko-net.co.jp/?p=86775五輪客の民間保険義務化も　政府検討、入国の条件にhttps://www.nikkei.com/article/DGXMZO66760430X21C20A1CR8000★MATCHAのLiSAさんのインタビュー記事★「音楽の力を私は信じたい」アーティスト・LiSAが語る、「Rising Hope」と音楽への思い2020-12-0127 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#21 海外向けクラファン「Japan Tomorrow」リリース1ヶ月経過。日本と海外の支援者の違いって何？MATCHAが新サービス「Japan Tomorrow」をリリースしてはや1ヶ月。ついに嬉しいニュースが！　まだまだ国内では馴染みの薄い越境クラウドファンディングについて、運営を通して気づいたことなどを担当の齋藤がご紹介します。住民基本台帳人口移動報告 2020年（令和２年）9月結果https://www.stat.go.jp/data/idou/sokuhou/tsuki/index.html日中往来、中旬にも再開　ビジネス関係者が対象、大筋合意https://www.sankei.com/politics/news/201106/plt2011060047-n1.htmlJapan Tomorrowhttps://japantomorrow-jp.matcha-jp.com/コロナに負けない！フクロウカフェ【アキバフクロウ】存続プロジェクトhttps://japantomorrow-jp.matcha-jp.com/projects/akiba2960SEKAI HOTELを通じてガイドブックには載っていない大阪下町“布施”を世界に発信したい！https://japantomorrow-jp.matcha-jp.com/projects/sekaihotelfuse2020-11-1031 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#20 MATCHAで新特集がリリース。日本文化・観光の造り手に迫る「Who made it」って？欧州でコロナ感染者が広がり、インバウンドにも暗雲が立ち込める昨今。MATCHAでは地道に日本の文化・情報を発信しています。今回は、最近リリースした新特集「Who made it ?」を紹介。作り手のことをしれば、日本の文化やモノ、コトのことをもっと深く楽しめるはず。そんな思いで作った特集です。Who made it ?https://matcha-jp.com/jp/who-made-itえ、これも盆栽!?職人親娘に学ぶ“生きたアート”5つの楽しみ方https://matcha-jp.com/jp/10112観光がもっと楽しくなる！日本の伝統美と最先端の技術が輝く「東京スカイツリー®」の秘密https://matcha-jp.com/jp/10135これは、マスク？視点を変えると生活はもっと面白くなる！ミニチュア写真家・田中達也さんインタビューhttps://matcha-jp.com/jp/10126小鹿田焼(おんたやき)の里はこれだ！https://matcha-jp.com/jp/20462020-11-0331 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#13 いつも以上のゆるい2人トーク。MATCHAの社名・ロゴの由来やまつわるエピソードを紹介します今週は久々にゲストなし。齋藤＆植松のいつも以上にゆるいトークをお届けします。インバウンド関係企業の決算から考える未来のインバウンド業界の姿って？　東南アジアのインバウンド再開は来年以降？　よく質問されるMATCHAという会社の由来や、この社名だからこそ起きた変な出来事、公式キャラまっちゃんやロゴについても語ります。■MATCHA公式キャラクター新旧デザイン比較現行デザイン→https://is.gd/zxk81n初期デザイン→https://is.gd/ZullFV■いつか仲良くなりたいmatcha.comさんhttps://matcha.com/■MATCHAメルマガ購読フォームhttps://bit.ly/3foWLwX2020-08-1826 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#7 EUへの渡航制限一部解除！は、明るい兆し？　攻めるMATCHAの新機能＆サービを聞いてくれ今週もゲストなし。梅雨模様も相まって悲しい放送をお聞きください。7月からEUへの渡航が一部解除に。その他アジア諸国⇔日本の渡航も再開の兆しが……？　前半は一足早いインバウンド業界の梅雨明け期待について語っています。後半は最近リリースしたMATCHAの新しいサービス＆機能について。コロナ下でもMATCHAはどんどん攻めていきます！インバウンドサミット2020https://inbound-summit.com/Autoreserveサンプルhttps://matcha-jp.com/jp/place/ChIJYawwInYpC18RVpEQEozcWVAみやげっとサンプル■丸ごと果物ジュレにジャム、絶品信州そばも！「みやげっと」で長野のグルメを味わおうhttps://matcha-jp.com/jp/98362020-07-0722 minまっちゃんのヒミツ - MATCHA Radio -まっちゃんのヒミツ - MATCHA Radio -#3 Go Toトラベルキャンペーンが延期／英語編集部リーダーのラモーナ今週はまさかのTake 3まで収録がかかりました。。MATCHAのユーザー向けのFacebookグループ「Travel, Study, and Living in Japan - MATCHA Share」を始めました。良かったら参加してください。今日取り上げたニュースは、Go To キャンペーンの事務局事業者の公募中止についてなどを取り上げました。ゲストは英語編集部リーダーのラモーナ。ルーマニア出身の彼女は、日本語という言語に惹かれて日本に魅了されたのだとか。■Travel, Study, and Living in Japan - MATCHA Share■Go To キャンペーンの事務局事業者の公募中止https://www.asahi.com/articles/ASN654J8NN65ULFA01F.html■【Ready For Japan! vol.16】想像力で日本を旅しよう！全国地域別オススメ小説12選https://matcha-jp.com/jp/96712020-06-1630 minTerrace House MatchaTerrace House MatchaTerrace House Matcha - International Teaser TrailerWe are Terrace House Matcha! The podcast that spills the T on BGND! --- Support this podcast: https://anchor.fm/terrace-house-matcha/support2020-04-0801 min