Shows
Marketing Digital HealthTechnical Setup: Events, Signal Resilience, and AttributionBuild a durable marketing infrastructure using privacy-compliant tracking, event setups, and advanced attribution models to measure success accurately.
2025-10-3031 min
Marketing Digital HealthCreative Strategy and Testing for Health AdvertisingLearn to master creative testing, produce high-performing content and increase audience connection and conversions with Jessica Vogel and Briana Osborn.
2025-10-2332 min
Marketing Digital HealthThe Ad Platforms: Meta, Google, and BeyondDiscover how to leverage Meta, Google and programmatic channels in digital health marketing. With Ben Cao, Jessica Vogel, Brian Davidson and Marina Alves.
2025-10-1632 min
The Deep Specialization™️ PodcastHow This Agency Owner Scaled to Their Most Successful Year YetIn this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing.
Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever.
If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the st...
2025-10-1222 min
Marketing Digital HealthOverview of the Paid Acquisition Funnel in Digital HealthToday’s guests unpack paid acquisition and compliance in digital healthcare. With Brian Davidson, Andy Crestodina, Chris Turitzin, Jessica Vogel, and Marina Alves.
2025-10-0944 min
Marketing Digital HealthContent Tactics & SEO for Digital HealthHow SEO, plain language, and trust can transform organic traffic into tangible growth. With Noah Goldfarb, Ahava Leibtag, and Ben Riggs.
2025-10-0228 min
Marketing Digital HealthContent Strategy that Connects in Digital HealthAhava Leibtag, Derek Flanzraich, Andy Crestodina, and Ben Riggs break down how empathetic, well-structured content fosters trust and conversions in healthcare.
2025-09-2532 min
Marketing Digital HealthStorytelling and Trust in Digital HealthFrom hospitals to wellness brands, experts Ben Riggs, Jon Ward, Joe Cannon, and Derek Flanzraich reveal how authentic narratives build trust in healthcare.
2025-09-1840 min
Marketing Digital HealthPeople-Focused Sales and Marketing: Influencers and Earned MediaJon Ward and Emily Peters share how earned media shapes credibility, elevates brand awareness and drives patient acquisition in the digital health space.
2025-09-1139 min
Marketing Digital HealthBranding and Positioning in Digital HealthBrand strategy experts Chapin Herman and April Dunford share how branding and positioning shape trust, growth, and success in digital health.
2025-09-0456 min
Marketing Digital HealthWhy Marketing Digital Health MattersLeaders in healthcare and digital health share why marketing is essential to building trust, driving growth, and improving care.
2025-09-0425 min
Marketing Digital HealthMarketing Digital Health: COMING SOON!Announcing the Marketing Digital Health podcast. Discover how digital health brands are reshaping care access with bold marketing strategies, patient trust, and privacy-first growth.
2025-08-1501 min
One on One – TERRITORYAnima Doering - True Brand Engagement: Markenliebe messbar machen.
Ein neuer KPI soll Markenliebe messbar machen. Till Uhrig redet mit Kreativdirektorin Anima Doering über alles, was falsch läuft in Sachen Marketing auf Social Media und zeigt einen neuen Weg auf, wie wir die Beziehung zwischen Menschen und Marken besser gestalten können: True Brand Engagement.Hier findet ihr unser Paper über True Brand Engagement zum Download:https://hubs.ly/Q02fzFyq0Shownotes:Seit 2007 Anzeigen auf Facebook für alle offen zugänglich undauswertbar:https://matchnode.com/blog-and-podcasts/history-of-facebook-ad-strategy/#:~:text=Facebook%20ads%20as%20w...
2024-01-1530 min
The Fuller Wallet Media PodcastWill Facebook Bomb Or The Verge Explode?There have been great changes across the different social media platforms, like the rise of Meta, TikTok changes, and the transformation of Twitter into X. How do these changes affect the digital marketing space? In this episode, Brian Davidson, the Co-Founder of Matchnode, explains the changing social media advertising ecosystem across the different emerging platforms. He also mentions how digital marketing in Twitter/X is a complete disaster compared to Meta, which is leading the way. Although the lead campaigns are technically evolving, Brian sees this as an opportunity to become creative in reaching audiences. So what should you...
2023-11-0317 min
The Agency Accelerator Podcast with Chris GwinnStrategies for Business Growth with Chris MaddenIn this episode of the Agency Accelerator podcast, we dive deep into the world of strategic digital marketing with our guest, Chris Madden, the Co-Founder of Matchnode, a cutting-edge digital marketing agency.Chris is not just a digital strategist; he's also the mastermind behind Seabums, an NFT project committed to improving ocean health through innovative means.Chris' extensive background in digital marketing, entrepreneurship, and web3 makes him a sought-after guest with a wealth of insights to offer. Whether you're a business owner looking to enhance your digital strategy or simply curious about the latest trends...
2023-09-1338 min
The Dana Crypto ShowChris Madden from Matchnode.comChris Madden from Matchnode.com gives his insight into the NFT and Crypto space from a perspective of being the force behind the digital marketing campaigns for the Chicago Bulls, Chicago BlackHawks, Arizona Coyotes and a host of other major companies and brands.
2023-07-1428 min
The Faces of BusinessLead Generation with Social Media Marketing - Brian DavidsonIn this, The Faces of Business, Brian Davidson, Co-Founder, Matchnode, shares his experience on lead generation with social media marketing so you can better understand how to harness the power of social media to attract and convert the best customers.
Brian brings around two decades of experience in the industry, having worked with a range of businesses, from small startups to large corporations. He has launched successful social media campaigns for high-profile clients like Gatorade, helping them amplify their brand to a broader audience.
Check out the Blog post here: Lead Gen...
2023-06-1338 min
The Pop-Marketing PodcastClicks to Tickets: The Power of Social Advertising with Brian DavidsonThis week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!Connect with Brian:https://matchnode.com/https://www.linkedin.com/in/brianrdavidson/Catch more from the Pop-Marketer, Joe Cox
2023-05-3153 min
Brand OutlawSports Marketing and NFTs for Good: Chris Madden, Matchnode and SeabumsWe talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA PLAYBOOKDownload yours at thebrandoutlaw.com
2023-05-3046 min
Paul Green's MSP Marketing PodcastEpisode 180: Why your clients aren't terrified of cyber crimeEpisode 180
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 How to not get locked in a 'prison' of your own design
14:11 Why your clients aren't terrified of cyber crime
24:15 Reaching B2B audiences using Facebook ads
Featured guest:
Thank you to Brian Davidson, Co-Founder of Matchnode and Facebook Ads Expert, for joining me to talk about making the most out of Facebook advertising.
Brian Davidson is the Co-Founder of Matchnode...
2023-04-2539 min
The Marketing StirChris Madden (Matchnode) - How Things ProgressChris Madden, Co-Founder of Matchnode, talks about how his familiarity with entrepreneurship allowed for him to enjoy finding solutions in business. Vincent is joined by Brian Gold as our guest co-host.
2023-03-0745 min
The Digital SliceNFTs Can Help Your Business Reach New Customers And Grow Your BrandVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business. Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $144,000 to ocean charities...
2023-03-0742 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaBuilding a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition PodcastChris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 08:13 Advertisi...
2023-02-0259 min
Performance DeliveredBrian Davidson | Growing an Agency During InflationGrowing an agency during inflation is a unique challenge… But with the right approach, you can beat your fears and see your agency thrive… Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can grow their agency during inflation. He’ll cover:Keeping office culture alive in the age of WFHDealing with clients who fear recessionFinding talent when salaries are highHow to rightsize your businessOptimizing for profitAnd more
2023-02-0129 min
Digital VelocityUnderstanding Paid Social Media Marketing - Brian DavidsonThis week on the Digital Velocity Podcast, Brian Davidson of Matchnode joins Tim and Erik to discuss how understanding and employing paid social media marketing can boost business revenue. https://www.digitalvelocitypodcast.com/episodes/33-understanding-paid-social-media-marketing-brian-davidson
2023-01-1936 minPerformance DeliveredChristopher Madden | Using Digital Ads to Drive Offline SalesHow can brands use digital ads to drive brick-and-mortar sales? Driving in-store sales requires different tactics than driving digital sales… But with the right technique, you can grow your ROI and conversions… Christopher Madden of Matchnode is here to share his expertise on digital marketing. In this episode, he’ll cover:How marketing leaders can facilitate an online/offline strategyWhy QR codes are a popular way to convert prospectsHow to analyze if your campaign is workingAnd more
2023-01-1831 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow Are Agencies Using NFTs to Add Value to Their Clients Marketing?Would you like to dive into the NFT world? Agencies are finding ways to use NFTs to connect their clients with their audiences. What's an NFT and how can you get in on it? Today’s guest has worked with big companies that recognized their potential as collectibles. He also created his own NFT project with a charitable and environmental focus and now shares his experience. Chris Madden is the cofounder of Matchnode, a digital ad agency with clients that include the Chicago Bulls, Lending Tree, New Balance, and many more. He also started Seabums, an NFT pr...
2022-09-1846 min
Rising Entrepreneurs PodcastEO Chicago | At the Acclivity of Digital Marketing and the MetaverseChris Madden is the Co-founder of Matchnode and Sea Bums. Matchnode is a boutique growth marketing firm that works with clients, including the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance. Sea Bums is a digital platform community centered around protecting our oceans. Sea Bums' 10K Generative NFT project donates 20% of sales and 3% of secondary market sales to ocean charities. As a career entrepreneur, he's either founded, co-founded, or held leadership positions in companies, including Celebratelt.TV, Playhem, Chicago International Movies and Music Festival (CIMMfest), DPCM LLC, and Creaverde Group. Chris earned his BA in...
2022-06-1647 min
INspired INsider Podcast[Top Agency Series] NFTs, the Metaverse, and Advertising in the Digital World With Chris MaddenChris Madden is the Co-founder of Matchnode, a digital advertising and strategy firm that works with B2C brands. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities within a six-month timeframe. In this episode… The cryptocurrency and NFT space continues to grow, and virtual experiences are becoming more common. Does this trend affect digital advertising strategies? And what should you know before entering these digital worlds? Envisioning a future in which creators and people own digital networks, Chris Madden decided to creat...
2022-06-0248 min
The DOOR ShowThe "DOOR" Show - Ep. #2: Crypto Exchanges, NFT Market News, & Chris Madden (Seabums Ocean Crew NFT)Happy Hump Day Degens, Diamond Hands, & everyone in between! Episode #2 is on tap, and it's absolutely loaded from start to finish! Cappin Colt kicks things off with the 1st segment of the day, NFT 101. Today's lesson is all on Crypto Exchanges and how to set up an account, purchasing Ethereum, and a full break down of what they actually are. Colt then dives into the 2nd segment of the day, Word on the Chain, and dishes out the latest, greatest, hottest, & juiciest news from inside the NFT Market. Colt welcomes on the legendary Chris Madden for the final segment...
2022-06-011h 15
Tech of SportsChris Madden, Co-Founder of MatchnodeRick talks with Chris Madden of Matchnode this week on “Tech of Sports.” Sports and paid social media go together like peanut butter and jelly. But it’s a tricky mix. Matchnode is a digital marketing agency that specializes in paid social advertising. Through his agency Chris has worked on digital ad campaigns for Chicago sports … Continue reading Chris Madden, Co-Founder of Matchnode →
2020-09-2211 min
Marketing Mistakes (And How To Avoid Them)Improve Your Digital Marketing Strategies With Chris Madden | MatchnodeIn this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.
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2019-09-0349 min
Matchcast | Digital Marketing PodcastB2B vs B2C & Search vs Social | Podcast w/ Andy Crestodina – Matchcast Episode 20.0B2B vs B2C & Search vs Social | Podcast w/ Andy Crestodina – Matchcast Episode 20.0 by Matchnode Digital Marketing
2018-10-3126 min
Mind Your Own Marketing BusinessMatchnode: Digital Marketing StrategyTim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.
2018-07-2431 minMatchcast | Digital Marketing PodcastTravel & Tourism PR in a Digital World: David Zapata Podcast - Matchcast Episode 18.0Chris is joined by David Zapata, president and founder of Zapwater Communications. They talk about his company's experience in travel and tourism PR. With topics including some background on Zapwater, the difference between PR and Digital Marketing for Travel instead of other enterprises, how to create and inspire demand for specific, "off-the-beaten-path" locations, and the future of digital marketing in the travel and tourism PR industry.
2017-09-1420 minMatchcast | Digital Marketing PodcastMarketing Lifestyle Brands with Carrie Lannon - Matchcast Episode 17.0Chris is joined by Carrie Lannon, public relations leader and chief brand officer at Zapwater Communications. They talk about her experiences in branding from owning her own marketing agency to being in an in-house position overseeing public relations. With topics including how well top fashion brands build and defend their image to what is really important to millennial consumers today.
2017-05-0423 min
fjorgecastDigital Marketing StrategyTim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.
2017-04-1131 minMatchcast | Digital Marketing PodcastArt, Design, And Conversion W: Nate Azark - Matchcast Episode 16.0Chris is joined by Nate Azark, of 12 Line Studio, to talk about art, design, and conversion. They chat about Nate's start as an artist, his transition from analog to digital design, his thoughts on art versus design in general and whether art needs to be sacrificed for conversion, and what trends Nate sees coming over the next ten years.
Find this episode on our blog: http://www.matchnode.com/blog/art-design-conversion-w-nate-azark-matchcast-episode-16-0/
2017-03-0829 minMatchcast | Digital Marketing PodcastWeb Analytics with Ryan Evans @ Tend.io - Matchcast Episode 15.0Chris is joined by Ryan Evans, co-founder at Tend.io, to chat about web analytics. They chat about why analytics and data matter and what are keys areas for improving how platforms help business owners understand their customers.
They dive into making analytics easier to understand, developing cross-device and cross-browser analytics, and whether or not this is creepy. Even the FTC is commenting on the pros and cons of cross device tracking.
Find this episode on our blog: http://www.matchnode.com/?p=4064&preview=true
2017-02-1729 minMatchcast | Digital Marketing PodcastCommunication - Matchcast Episode 14.0Communication can make or break an agency relationship. How much communication should there be at the start of a new client relationship? How often should you follow up with the client once you are 'in sync'? What happens when the team you are working with changes? And what tools are available to facilitate cooperation? Brian and Chris tackle the answers to these questions in this new episode.
Find this episode on our blog: http://www.matchnode.com/?p=4050&preview=true
2017-02-1023 minMatchcast | Digital Marketing PodcastSEO Content Strategy W/ Maddy Osman Matchcast Episode 13.0SEO Content Strategy W/ Maddy Osman Matchcast Episode 13.0 by Matchnode Digital Marketing
2016-12-2830 minMatchcast | Digital Marketing PodcastSue Reddel: Chicago Digital Marketing as Agency, Indie, & Influencer - Matchcast 12.0Sue Reddel and Chris from Matchnode discuss Chicago digital marketing through the lens of her career path: in-house at a small business, at a big Chicago ad agency (Starcom), independent, and currently as an influential blogger as co-founder of foodtravelist.com.
For show notes, see matchnode.com/blog/chicago-digital-marketing-agency-indie-influencer-sue-reddel-matchcast-episode-12-0
2016-11-1640 minMatchcast | Digital Marketing PodcastB2B Buyer Personas and Jospeh Campbell's Hero's Journey: Ardath Albee - Matchcast 11.0B2B Buyer Personas and Jospeh Campbell's Hero's Journey: Ardath Albee - Matchcast 11.0 by Matchnode Digital Marketing
2016-10-1329 minMatchcast | Digital Marketing PodcastTeaching Digital Marketing With Sarah Robbins - Matchcast Episode 10.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/teaching-digital…ast-episode-10-0/
2016-10-1017 minMatchcast | Digital Marketing PodcastEmail Optimization With Jessica Best - Matchcast Episode 9.0Transcription of this podcast with show notes can be found at:
http://www.matchnode.com/blog/email-optimization-jessica-best-matchcast-episode-9-0/
2016-09-0828 minMatchcast | Digital Marketing PodcastDigital Marketing "Public Signals" Checklist - Matchcast Episode 8.0Chris Madden and Brian Davidson introduce Matchnode's new video series which will look at traffic generation and conversion optimization signals from interesting companies that are publicly available.
Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/digital-marketing-public-signals-checklist-matchcast-episode-8-0/
2016-08-2631 minMatchcast | Digital Marketing PodcastAaron Orendorff Podcast - Content Marketing: Let's Get RejectedTranscription of this podcast with show notes can be found at: http://www.matchnode.com/blog/aaron-orendorff-podcast-lets-get-rejected/
2016-08-0821 minMatchcast | Digital Marketing PodcastOli Gardner (Unbounce) Podcast - What's Next, Machine Learning, & Conversion TrendsTranscription of this podcast with show notes can be found at: http://www.matchnode.com/blog/oli-gardner-matchcast-digital-marketing-podcast/
2016-07-1317 minMatchcast | Digital Marketing PodcastDigital Agency Growth with Jason Swenk - Matchcast Episode 5.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/digital-agency-growth-jason-swenk/
2016-07-0630 minMatchcast | Digital Marketing PodcastAdvanced Facebook Marketing with Jon Loomer - Matchcast Episode 4.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/advanced-facebook-marketing-jon-loomer-matchcast-episode-4-0/
2016-06-1523 minMatchcast | Digital Marketing PodcastCuriosity And Empathy In Digital Marketing - Matchast Episode 3.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/curiosity-empathy-digital-marketing-matchcast-episode-3-0/
2016-05-1222 minMatchcast | Digital Marketing PodcastWeb Analytics Podcast - Matchcast Episode 2.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/web-analytics-podcast/
2016-04-1227 min
Matchcast | Digital Marketing PodcastLifetime Value (LTV) -- Matchcast Episode 1.0Transcription of this podcast with show notes can be found at: http://www.matchnode.com/blog/matchnodecast-episode-1-0-lifetime-value-ltv/
2016-03-3126 min
Call to ActionHow One Agency Drove 200% More Sales with Their Facebook AdsFor many, Facebook advertising is an untamable beast.
Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.
But in this episode of the Call to Action podcast, we'll deconstruct a proven strategy that Matchnode, a Chicago agency, used to dramatically increase the ROI of their client’s marketing campaign.
2015-09-3018 min