Shows
The Dead Pixels Society podcastWhy More Traffic Doesn’t Mean More Sales: A Digital Marketing Deep Dive with Matt BaileyHave an idea or tip? Send us a text!In this episode, Matt Bailey, a digital marketing expert with more than 20 years of experience, takes us through his journey, starting from building websites in the '90s to now focusing on effective marketing education. He shares insights about the evolution of digital marketing and highlights why businesses must focus on their best customers. With a powerful message on the misconception that more traffic equals more sales, he challenges listeners to think differently about their marketing strategies.Don’t forget to subscribe, share, and le...
2025-03-0634 min
Endless Coffee Cup: Digital Marketing EducationMental Health for Social Media ManagersRobbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts. We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health. They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how...
2024-12-031h 03
Endless Coffee Cup: Digital Marketing EducationCan Google Ads Survive?Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment.Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years. You'll learn about the increased role of AI in Google Ads, th...
2024-10-1053 min
Endless Coffee Cup: Digital Marketing EducationMastering Media Literacy in a Digital WorldMatt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence.The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the...
2024-09-0559 min
Endless Coffee Cup: Digital Marketing EducationWhen to Fire Your SEO AgencyIn this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks.Have you ever asked these questions?
What's the difference between activity...
2024-08-211h 08
Endless Coffee Cup: Digital Marketing EducationBeat Burnout and Boost ProductivityMatt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe!Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today.Matt Bailey: https://sitelogicmarketing.com/Anna Dearmon Kornick: https://annadk...
2024-08-0852 min
Endless Coffee Cup: Digital Marketing EducationMarketing with EmpathyMatt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data.Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia.Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and...
2024-07-291h 04
Endless Coffee Cup: Digital Marketing EducationAI, SEO and Google's Big LeakA few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI.
2024-07-1247 min
Endless Coffee Cup: Digital Marketing EducationThe Future of Social Media CareersMatt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement. The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior. Fundamental marketing problems o...
2024-06-2755 min
Endless Coffee Cup: Digital Marketing EducationAI, Generative Works, and Copyright LawsIf you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works.Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can...
2024-04-1750 min
Endless Coffee Cup: Digital Marketing EducationHow Will Google's SGE Results Affect the Industry?John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:1. Artificial Intelligence and SGE Impact on Publishers
Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.
To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.
2. The Changing Landscape for Publishers
...
2024-03-1927 min
Endless Coffee Cup: Digital Marketing EducationSEO is Changing...But How?SEO is Changing...But How?Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe.In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO.
2024-03-051h 05
Endless Coffee Cup: Digital Marketing EducationRethinking SEO: A Holistic Approach to Website Optimization for Business GrowthMatt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and...
2024-02-0924 min
Endless Coffee Cup: Digital Marketing EducationChallenges Faced by Social Media Marketing PofessionalsMary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals...
2024-01-1851 min
Endless Coffee Cup: Digital Marketing EducationAI Prompts for HumansDo you prompt people with the same level of detail as AI?Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being. Tune in as we uncover the critical role of communication in maximizing human potential within organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-12-0614 min
Endless Coffee Cup: Digital Marketing EducationHow to Advance Your Marketing CareerIn this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media.Here are 3 key takeaways from the conversation:- Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity.- Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of...
2023-07-1256 min
Endless Coffee Cup: Digital Marketing EducationWhen to NOT Communicate!We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out!T recently started the Tiny Giants podcast, so Matt wants to help out and give T some exposure. Go subscribe to Tiny Giants and add it to your podcast subscriptions! Learn more about your ad choices. Visit...
2023-04-1126 min
Endless Coffee Cup: Digital Marketing EducationLinkedIn's 2023 Most In-Demand Job Skills ReportThe LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued, and gaining in value.However, it is also clear from the report that employers may not know what they are asking for. When an employer lists social media or digital marketing as a requirement...what skills are...
2023-03-0724 min
Endless Coffee Cup: Digital Marketing EducationHow to Get Hired: Certification, Education, or Experience?What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability." Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-1513 min
Endless Coffee Cup: Digital Marketing EducationMarketing: Space, Technology, and Life in the UAEFellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months. Matt relates some of his experiences, with Izzy adding the background and technology aspects to this amazing and innovative space program. We also look at the marketing of these programs and how successful they have been in inspiring a...
2023-02-0754 min
Endless Coffee Cup: Digital Marketing EducationWhat Can We Really Expect from AI?What can we really expect with Ai? Will it replace humans? Will it take over the world?With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-01-2448 min
Endless Coffee Cup: Digital Marketing EducationReporting from the 1 Billion Followers Summit, DubaiFollow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen!However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "butts-in-seats," this approach was very different, starting with the application process to attend the conference! One of the best part was seeing our past students now leading and speaking on panels and...
2023-01-101h 00
Endless Coffee Cup: Digital Marketing Education7 Digital Marketing Skills: Skill #7 - PresentationThe ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience!However, for some reason, marketers - the ones that study audiences and develop creative, emotionally connected messages to motivate action...when they present internally, default to a left-bran presentation of charts, graphs, and data...
2022-11-2216 min
The BuildersMatt Bailey - Educating Yourself, Big Biz Lessons for Small Business, Analytics & Data!In today’s episode I am joined by Matt Bailey. Matt Bailey teaches Digital Marketing to the world's biggest brands and prestigious universities. Microsoft, Google, Hilton, Orange, Nationwide, P&G, Disney, and HP are just a few of his training clients.
We start with his personal journey and story and what lead him to ‘education’ as a focus. Why molded him and what were those early years like? He was building and marketing websites in the late 90s.. what was that like, what traffic did he get and what lessons could he extract that is still applicable today?
...
2022-10-1054 min
Endless Coffee Cup: Digital Marketing Education7 Digital Marketing Skills: Skill #5 - Business AcumenIn this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic.In this episode, Matt brings his #5 skill, Business AcumenI share a few examples of how business acumen and marketing principles are critical to success. Too many times, we equate "digital marketing knowledge" with experience, or even basic business knowledge! But the two couldn't...
2022-09-2816 min
Endless Coffee Cup: Digital Marketing EducationDefining Social Media Marketing, Part 3! Social Commerce, Advertising & AnalyticsLong time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI's, social selling, social media advertising andPart 3 of "Defining Social...
2022-07-121h 30
Endless Coffee Cup: Digital Marketing EducationDefining Social Media Marketing, Part 2! Content Marketing, Influencers, & AudiencesLong time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age.Part 2 of "Defining Social Media Marketing" covers:
Kim Kardashian
Social Media as a content distribution...
2022-06-291h 03
Endless Coffee Cup: Digital Marketing Education7 Digital Marketing Skills That'll Never Go Out of StyleIn this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-06-2419 min
Endless Coffee Cup: Digital Marketing EducationDefining Social Media Marketing, Part 1. Channels, Platforms, & Changing RulesLong time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-06-141h 04
Endless Coffee Cup: Digital Marketing EducationSingle Shot: Why a Podcast?In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines.In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-05-2414 min
Endless Coffee Cup: Digital Marketing EducationMemes: The Perfect Brain HackMatt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels. There were some audio connection issues early in the episode, your patience is appreciated! Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-04-0557 min
Endless Coffee Cup: Digital Marketing EducationThinking of Starting a Business? Don't Wait!Starting a business right now is not only a great idea, more people are doing it than ever before!Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance that many of us wish we had when we started.The technology today provides amazing resources and opportunities for entrepreneurs at very low costs, compared with decades past. So if you...
2022-03-221h 02
Your Morning BreakfastJon's Fav Roomies featuring ZubinMatt, Jon and Zubin help you start your day
Listen to Zubin's new release Coma Dream out now everywhere
2022-03-1546 minYour Morning Breakfast3 Little BearsMatt and Jon help you start your day
@ymbpodcast on twitter and instagram
Email - yourmorningbreakfast@gmail.com
2022-03-0842 minYour Morning BreakfastNational Podcast DayMatt and Jon help you start your day
@ymbpodcast on twitter and instagram
yourmorningbreakfast@gmail.com
2022-03-0141 min
Endless Coffee Cup: Digital Marketing EducationTurn the Tide on Programatic Ad Fraud with AnalyticsDr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising. Learn more about your...
2022-02-2256 minYour Morning BreakfastSnakes on a CruiseMatt and Jon help you start your day
@ymbpodcast on Twitter and Instagram
Email - yourmorningbreakfast@gmail.com
2022-02-2246 minYour Morning BreakfastProfessor Snape fan clubMatt and Jon help you start your day
@ymbpodcast on instagram and Twitter
yourmorningbreakfast@gmail.com
2022-02-1548 minYour Morning BreakfastHas PETA gone too far??Matt and Jon help you start your day
yourmorningbreakfast@gmail.com
@ymbpodcast on instagram and twitter
2022-02-0850 minYour Morning BreakfastOmelettes with Erik PetersenMatt, Jon and Erik help you start your day
Check out Erik's clothing at
www.theottoprojectusa.com
2022-02-0153 min
Endless Coffee Cup: Digital Marketing EducationMarketing's Meaningless Language ProblemMatt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-01-261h 14Your Morning BreakfastJason Sudeikis is gonna be just fineMatt and Jon help you start your day
Email - yourmorningbreakfast@gmail.com
Instagram and Twitter @ymbpodcast
2022-01-1849 min
Endless Coffee Cup: Digital Marketing EducationSo You Want To Be an Entrepreneur?Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things.But, what's the one thing neither would change? Going out on their own.So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actually doing what you love?Sit back with a cup of coffee and listen in. Just a word of warning...
2022-01-121h 41Your Morning BreakfastVersatile King Featuring Fantasy CampLet Matt, Jon and Jonah help you start your day
Follow @fantasycamp and @wildredsounds on instagram
2022-01-1155 minYour Morning Breakfast7 CulkinsMatt and Jon help you start your day
Twitter and Intstagram - @ymbpodcast
Email yourmorningbreakfast@gmail.com
2022-01-0442 minYour Morning BreakfastHuge in BelgiumMatt and Jon help you start your day
@ymbpodcast on twitter and instagram
yourmorningbreakfast@gmail.com
2021-12-2839 min2021-12-2143 min
Endless Coffee Cup: Digital Marketing EducationGoogle Ads: Search and DisplayMatt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!?Who can handle all of this? This is why we talk to Brad. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-12-091h 03
Endless Coffee Cup: Digital Marketing EducationDo You Have A Realistic Customer Journey?What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-10-221h 02
Endless Coffee Cup: Digital Marketing EducationWhy is SEO so Undervalued?Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-09-141h 02
Endless Coffee Cup: Digital Marketing EducationPrivacy, Data Ownership, & Google AnalyticsStéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy.In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-08-241h 06
Endless Coffee Cup: Digital Marketing Education6 SEO Myths that Won't Go AwayT. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but in the end they do what they do best and provide common sense views about how to optimize and develop websites for rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-07-071h 10
Endless Coffee Cup: Digital Marketing EducationInfluencer "Minor Leagues" - Celebrity Over AuthorityMatt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy."Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers.However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your a...
2021-06-0148 min
Endless Coffee Cup: Digital Marketing EducationHow to Ask Good QuestionsMatt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.”Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work.Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-181h 10
Endless Coffee Cup: Digital Marketing EducationTrust and the Digital EconomyJohn Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy.John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust? Learn more about your ad choices. Visit...
2021-04-271h 01
Endless Coffee Cup: Digital Marketing EducationGoogle's "Smart Campaigns" Aren't So SmartMatt and Ashley evaluate the beginner advertiser experience on Google Ads.Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable. So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad he...
2021-03-301h 30
Endless Coffee Cup: Digital Marketing EducationInfluence, Not InfluencersJason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things. Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-03-161h 05
Endless Coffee Cup: Digital Marketing EducationHow to Create Amazing Content on YouTubeGreg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day.The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analy...
2021-03-021h 02
Endless Coffee Cup: Digital Marketing EducationExploring Our Primal BrainUnleash Your Primal BrainMatt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach.Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior. Learn more about your ad ch...
2021-02-0255 min
Endless Coffee Cup: Digital Marketing EducationYouTube's Secret SauceYouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world.How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy.Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the be...
2021-01-191h 03
Endless Coffee Cup: Digital Marketing EducationOnline News, Clickbait, and Digital LiteracyNolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Business media is subject to clickbait headlines, just as much as political news. Business and marketing news is just as subject to stories about popular trends but tends to avoid serious treatment of issues, ethics, or in-depth content. Rather, media tends to act as a cheerleader for the new shiny thing in bus...
2020-12-0854 min
Endless Coffee Cup: Digital Marketing EducationOnline News, Clickbait, and Digital LiteracyNolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-12-0855 min
Do You Wet Shave Your Balls?#13 - RelationshipsMatt, Bodg, Thomas, and Sam talk relationships. The highs the lows, the breakups, the use of seduction CD's, and possibly the weirdest attempt anyone has ever made to win back an ex! Plus they answer your questions.
2020-12-0351 min
Endless Coffee Cup: Digital Marketing EducationHow to Spot FAKE NEWSIn this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-10-131h 06Do You Wet Shave Your Balls?#9 - FearsJoin Matt, Sam, Bodg and Dean as they discuss their fears. From spiders and fish, to going bald and receding gums. Plus the lads answer your questions including mankinds biggest debate...what sauce is best on a bacon sandwich!
2020-10-0634 minDo You Wet Shave Your Balls?#8 - Body ConfidenceHairy backs, massive foreheads, the pressures of looking ripped, and loads more! Join Matt, Dean, Bodg, Thomas and Sam as they chat all about body confidence.
2020-09-2543 minDo You Wet Shave Your Balls?#7 - Suicide and DepressionMatty from the charity If U Care Share joins Matt, Dean and Sam to talk about suicide, depression and his story. The lads open up about their experiences as well.Samaritans T: 116 123
2020-09-0845 minDo You Wet Shave Your Balls?#5 - Boys Don't CryMatt, Sam, Thomas and Dean chat about crying and whether boys actually do cry. Everything from Disney films to work stress, and why you should never go to a cry party with Thomas!
2020-08-1135 minDo You Wet Shave Your Balls?#3 - Manly StuffMatt, Bodg, Thomas and Dean chat about what it means to be manly...as well as bath bombs, handbags and kissing electricians!
2020-07-1443 minDo You Wet Shave Your Balls?#2 - DatingMatt, Bodg, Thomas and Sam chat all things dating...successes, failures, and using a Henry hoover as a wingman!
2020-06-2940 min
Endless Coffee Cup: Digital Marketing EducationThe Need for Digital LiteracyMatt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-06-101h 32Do You Wet Shave Your Balls?#1 - Do You Wet Shave Your Balls?Matt is joined by Bodg, Jimmy and Thomas as they tackle the question that started this whole podcast..."Do you wet shave your balls?"
2020-06-1036 min
Endless Coffee Cup: Digital Marketing EducationMaster Personal Presence Through Your WebcamAs the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-03-2534 min
Endless Coffee Cup: Digital Marketing EducationDon't Go Chasing AlgorithmsIn this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-02-201h 04
Endless Coffee Cup: Digital Marketing EducationInvestigating Influencer MarketingInfluencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-09-051h 04
Endless Coffee Cup: Digital Marketing EducationBusiness PlanningBy nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition.Ashley Schweig...
2019-07-091h 17
Endless Coffee Cup: Digital Marketing EducationStraight Talk about Google AdsAshley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-04-231h 05
Endless Coffee Cup: Digital Marketing EducationDigital Accessibility MattersKim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users. Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-04-091h 00
Endless Coffee Cup: Digital Marketing EducationWhat are the Marketing Skills of the Future?Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand! Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-03-051h 08
Endless Coffee Cup: Digital Marketing EducationHave SEO Best Practices Changed?Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO! Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-02-201h 09
Endless Coffee Cup: Digital Marketing EducationMake the Perfect PitchSue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than default messages, cheesy LinkedIn pick-up lines or obvious mass connection requests? Learn more about your ad choices. Visit megaphone.fm/adchoices
2019-02-061h 25
Endless Coffee Cup: Digital Marketing EducationFind Your True VoiceMatt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice.Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking.Stewart ends the podcast by walking us through his initial three-step process for speaking: Posture, Breathing, and Voice. I guarantee you’ll want to follow these steps as Stewar...
2019-01-1553 min
Endless Coffee Cup: Digital Marketing EducationSelling Social MediaSue Grabowski joins Matt to discuss how to approach social media.With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel?Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted!Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provid...
2018-09-201h 56
Endless Coffee Cup: Digital Marketing EducationA Digital Marketing Trainer's PlaybookMatt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-08-021h 07
Endless Coffee Cup: Digital Marketing EducationDisrupting SportsMatt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-06-011h 04
Endless Coffee Cup: Digital Marketing EducationHigh Fidelity: Do We Care About the Quality of Our Music?In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music.
How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl records that were difficult to transport to CD’s, MP3’s and now streaming music services, music has become more portable, but less tangible. Because of that, our value of music and how much we are willing to pay has diminished as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-04-061h 13
Endless Coffee Cup: Digital Marketing Education#21 Sensationalized HeadlinesMatt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-11-2154 min
Endless Coffee Cup: Digital Marketing EducationProfitable TestingKim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts.While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit.Sit back and listen to the instruction, the advice and experiences of t...
2017-10-1858 min
Endless Coffee Cup: Digital Marketing EducationUsable WebsitesIn the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-09-2054 min
Endless Coffee Cup: Digital Marketing EducationUsable ExpectationsSometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business! Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-08-241h 07
Endless Coffee Cup: Digital Marketing EducationMarketing SportsIn this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this?Even more...
2017-08-011h 05
Endless Coffee Cup: Digital Marketing EducationSocial HandshakesMatt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap up a discussion about how to working market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next." Learn m...
2017-05-181h 03
Endless Coffee Cup: Digital Marketing EducationEntrepreneurial AnalysisMichael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike.They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices
2017-03-101h 22
Endless Coffee Cup: Digital Marketing Education2016 Holiday Marketing Round-UpHoliday Marketing TrendsAfter the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise.In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his...
2017-02-1541 min
Endless Coffee Cup: Digital Marketing EducationTargeted AnalyticsIn this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with.The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues. From simple conversation tr...
2016-10-111h 13
Endless Coffee Cup: Digital Marketing EducationScotland TourIn this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers. Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing. Brian spent over 20 years in the Royal Navy. He explains how he translated his experience of navigating submarines to navigating websites and businesses. Just as an aside, the air conditioning in this venue wa...
2016-09-081h 07
Endless Coffee Cup: Digital Marketing EducationLife ExperienceMatt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answer frequent questions we receive in this episode, such as:
What is valuable about the college/university experience today?
What skills do two business owners think are the most important?
How did college/university prepare us for what we do t...
2016-08-301h 15