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SCP ArchivesSCP ArchivesSCP-2845: "The Deer"The Ethics Committee has formed this special tribunal to discuss long term containment protocols developed by the Order of the Secret Root to contain the entity designated SCP- 2845.Content Warnings:  Mentions of the extinction of the human race, implied harm to infant, natural disasters, implied violence against a helpless personTranscriptPatrons Jan 17 – 30!Nicholas Angel, Sanne Koevoets, Adrien Maugard, Adam Runde, Louispotter, BroKenPsyko, Aurora, L I A R, JAsper Wieghmink, Jessica Taylor, Tryphobia, Seight, Bob Dunton, Shane, LordPryo, Megan, Pype Morgan, Conor D, Jason Ridenour, Ryan Richards, Tiffany Maxwell, Alexander Coolidge, Jac...2025-06-2632 minMarketing Strategies PodcastMarketing Strategies PodcastEP28: Henrique Cruz - RowsIn this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience. Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.2024-05-1428 minMarketing Strategies PodcastMarketing Strategies PodcastEP27: Marie Martens – TallyIn this episode, Matt is joined by Marie Martens, the founder of Tally, a rapidly growing form builder tool that prides itself on simplicity and power, all wrapped up in a free package. Marie shares the unique marketing strategies that have propelled Tally to surpass $100,000 in Monthly Recurring Revenue (MRR) with a lean team of three.2024-04-3037 minWe Built A ThingWe Built A ThingTiny Little Viewing CrackIn this episode, Mark uses his chickens to find when something is level. Bruce uses an ACTUAL laser level for the first time. Drew outfits his OneFinity with dust collection. Plus a ton more! Solafide Designs on Etsy: https://www.etsy.com/shop/SolaFideDesignsK SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, bu...2024-01-311h 02We Built A ThingWe Built A ThingNot A Pleasant ChristmasIn this episode, Mark discusses the process of pouring an epoxy vanity top that looks like marble. Bruce uses lag bolts as floating shelf hardware. The guys answer a question about drum sanders eating sandpaper. Drew sells his old router lift...and it did NOT go as expected. Plus a ton more! SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we do...2024-01-241h 02We Built A ThingWe Built A ThingMy SinkholeIn this episode, Mark gets all of the snow from Canada. Also, he makes good progress building the dovetail cherry vanity. Bruce upgrades his dust collector and put out a video about it: https://youtu.be/xRFe5bELcyE?si=rXBq3csbaaBq7quz . Drew is working on a ton of those gaming trays for the local business in all different wood species. Plus a ton more! SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to...2024-01-171h 12We Built A ThingWe Built A ThingThe PermIn this episode, Mark makes good progress with the bathroom vanity...it's like a huge dovetail. Bruce mixes a ton of concrete and gets the tractor shed posts put in. Drew released his slab headboard video...go check it out: https://youtu.be/nqvLgQhX72o?si=aAbBGUhQKyYzbWNY. Plus a ton more! SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't ha...2024-01-1058 minWe Built A ThingWe Built A ThingThe Dumb Jerk Is MeIn this episode, Mark receives a computer through a portal. Bruce published the video about the chicken sign (watch here: https://youtu.be/fFhx8z6Sngs?si=3zLdI_uXt4BypJpD ) Drew's slab headboard video is about to be out. Plus a ton more! SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if...2024-01-031h 07We Built A ThingWe Built A ThingGift That Keeps On GivingIn this episode, Mark gets his kids into some MeatEater trivia. Bruce delivers the chicken sign and gets a fantastic reaction from his neighbors. Drew gets....sick from his son. Plus a ton more! SUBSCRIBE TO DIRTtoDONE on YouTube: http://tinyurl.com/DIRTtoDON This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it...2023-12-271h 00We Built A ThingWe Built A ThingDeleting CookiesIn this episode, Mark is worn out from Kentucky. Bruce makes a sign for his neighbor. Drew does some bowties on the OneFinity. Plus a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS:-Tom's Woodwork -T...2023-12-201h 01We Built A ThingWe Built A ThingPoop in a DishwasherIn this episode, Mark wants revenge on Best Buy. Bruce digs some post holes for the tractor shed. Drew makes a ton of ornaments on the laser. Plus a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PA...2023-12-1359 minWe Built A ThingWe Built A ThingI Think You Shorted MeIn this episode, Mark gets shorted on lumber. Bruce gets a ton of material delivered to his land for a pretty serious tractor shed. Drew is making some Christmas lanterns & making a sign out of a slab. Plus a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a pa...2023-12-061h 03We Built A ThingWe Built A ThingBananas In A Good WayIn this episode, Mark has to visit a lumber provider, the horror. Bruce trips a SawStop brake. Drew puts up Christmas lights. Plus a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS:-Tom's Woodwork -Tim Mor...2023-11-291h 02We Built A ThingWe Built A Thing2500 StripsIn this episode, Mark is still in Kentucky...and gets to record with Bruce in person. Bruce puts out a new video about some floating shelves for shoes in the closet renovation series. Drew published his night stand video. Watch it here: https://youtu.be/p4G0HPB2syY?si=e-A7-kQa0suFAFuD Plus a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at th...2023-11-2259 minWe Built A ThingWe Built A ThingZzzzzink DeadIn this episode, Mark visits Kentucky. Bruce leaves Kentucky. Drew needs to change his logo. Plus, a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS:-Tom's Woodwork -Tim Morrill -Scott @ Dad It Yourself DIY: http://bit.ly/3v...2023-11-1558 minWe Built A ThingWe Built A ThingEndoscopyIn this episode, Mark has some expensive vet bills. Bruce makes some modern adirondak chairs. Drew messed up some walnut on his nightstand builds. Plus, a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS:-Tom's Woodwork -Tim M...2023-11-0857 minWe Built A ThingWe Built A ThingMark Doesn't PranceIn this episode, Mark rips out some skylights. Bruce makes an unnecessary walnut island top. Drew bakes some wood in the oven. Plus, a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS:-Tom's Woodwork -Tim Morrill -Scott @ D...2023-11-011h 02We Built A ThingWe Built A ThingBilly Bob ThorntonIn this episode, Mark does a dust collector showdown. Bruce already broke the tractor. Drew made a checklist of what you need to runaway. Plus, a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/  (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Nick Nofsinger "Sola Fide Designs KC" Etsy: https://www.etsy.com/shop/SolaFideDesignsKc Become a patron of th...2023-08-161h 02Nats ChatNats ChatGame 56: Nats Crush 5 HRs in Dodger Stadium TriumphA jam packed edition of Nats Chat after a 10-6 victory over the Dodgers to avoid the sweep. Mark (Live from LA) & Al marvel at the five home runs hit by the Nationals in the victory; two of which came from Keibert Ruiz. He homered three times in less than 24 hours against his old team to already match last season's HR output for the young catcher (7 HRs). Luis Garcia went deep at the perfect time as his 3-run blast broke the 5-5 tie in the top of the 8th.(15:40) Jeimer Candelario had a go- ahead 2 run HR...2023-06-0148 minProduct Management Tech Brief By HackerNoonProduct Management Tech Brief By HackerNoon7 Best Project Management Tools for Developers (+ Free Templates) This story was originally published on HackerNoon at: https://hackernoon.com/7-best-project-management-tools-for-developers-free-templates-xcd3yg6. You may have heard the analogy that developing software is a lot like building a house.  Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #project-management, #project-management-tools, #software-deveelopment, #software-developer, #task-management, #productivity, #product-management, #task-management-software, and more. This story was written by: @matt-byrom. Learn more about this writer by checking @matt-byrom's about page, and for more stories, please visit hackernoon.com. Project.co is a highly customisable project management tool that you c...2023-05-2311 minThe Real Talk PodcastThe Real Talk PodcastMonty ByromMonty Byrom is a best-selling rock, blues and country guitarist, singer, songwriter and producer from Bakersfield via Corpus Christi, Texas. He fronted the rock band Billy Satellite and wrote hit songs for Eddie Money, David Lee Roth, contributed studio instrumentation to Notorious B.I.G. and many more. Later while leading the "soul country" band Big House, Byrom made a significant contribution to the new Bakersfield Sound, with a nod to his Bakersfield roots. He's also a champion for civil rights, equality, diversity and has contributed songs to projects for Dolores Huerta! Hear his amazing story and enjoy two...2023-02-0244 minUn día como hoy en la músicaUn día como hoy en la músicaEfemérides del 27 de diciembreEl nacimiento de: - Scotty Moore, guitarrista conocido sobre todo por ser el guitarrista de Elvis - Mike Pinder, tecladista original y miembro fundador de The Moody Blues - Les Maguire, miembro de los Gerry And The Pacemakers - El cantautor y compositor Joan Manuel Serrat, unas de las máximas figuras de la canción española - Mick Jones, guitarrista del grupo Foreigner, uno de los grandes grupos de los 70 y 80 - Larry Byrom, guitarrista del grupo de rock Steppenwolf - David Knopfler, gui...2022-12-2723 minCreate Reach InspireCreate Reach InspireMatt Byrom: The Dos and Don'ts of Content StrategyIt's a phrase that's been flogged to death, but when it comes to building an online presence, content really is king. In this episode I speak to Matt Byrom, founder of 4040 Media all about content marketing, search engine optimisation and a concept that he has invented: content islands.2020-02-2129 minMarketing Strategies PodcastMarketing Strategies PodcastThe 5 Strengths A Company Needs To Have To Grow - With Matt LernerToday I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of PayPal’s small business acquisition and generating $67M over three years. Matt then became a partner at 500 Startups where he invested in 35 seed-stage companies and also set up and ran the "Distro Dojo" growth marketing program for their portfolio companies. In this episode we discuss the 5 core strengths a company needs to have and focus on to su...2019-05-2352 minMarketing Strategies PodcastMarketing Strategies PodcastHow ahrefs grew 60% YOY to $40million ARR - With Tim Soulo from ahrefsI had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and create some of the best content on the topic. This episode is filled with takeaways so enjoy and let me know what you think.2019-02-2657 minMarketing Strategies PodcastMarketing Strategies PodcastHow Typeform Disrupted An Industry & The Marketing Tactics They Use To Grow - With Sancar Sahin from TypeformTypeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion rate is typically 15%. This helped Typeform grow phenomenally, they have 200 employees, have received $50 million in funding and are growing well. In this episode I speak with Sancar Sahin who is VP Marketing at Typeform about all the tactics and strategies they have used to grow.2019-02-0540 minMarketing Strategies PodcastMarketing Strategies PodcastHow Seedrs Market Their Business (700+ deals and €175 million in invested)I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We discuss big advertising deals with London Underground all the way through to targeted remarking campaigns based on highly targeted geo location. Seedrs a fascinating business and this episode provides a lot of takeaways.2019-01-0840 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Create And Promote A Successful Online Course - With Amy PorterfieldI speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and supporting students. We discuss paid marketing, webinars, marketing automation, social media and a ton more. If you’re interested in creating your own course you can’t miss this episode.2018-08-2152 minMarketing Strategies PodcastMarketing Strategies PodcastHow Uber Acquire New Users Through Digital Marketing - With Kevin Heung From UberI speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.2018-08-1539 minMarketing Strategies PodcastMarketing Strategies PodcastHow AppSumo, 500 Startups & Reforge Use Email Marketing For Growth With Susan Su From ReforgeI speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making sure her email list is performing to it’s best ability. We discuss email list growth, SEO, and content marketing. This is a fascinating episode with tons of takeaways from Susans time at AppSumo, 500 Startups and Reforge.2018-08-0859 minMarketing Strategies PodcastMarketing Strategies PodcastHow Grammarly Grew To 10 Million Users - With Yuriy Timen from GrammarlyI speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people write. And this ambition certainly comes through in this discussion. We talk about SEO, product marketing, display advertising, user retention and more. This is a fantastic opportunity to learn more about Grammarly’s rise to popularity and the marketing tactics they used to get there.2018-07-0345 minMarketing Strategies PodcastMarketing Strategies PodcastHow Skyscanner Grew To 70 Million Users With 50%+ YOY Growth - With Douglas Cook From SkyscannerI speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this episode Douglas and I speak about the marketing strategies they’ve used to get there. We spend a lot of time talking about product, SEO, direct response, digital marketing, personalisation and display. We also discuss how Skyscanner use a lean and agile approach to marketing to make sure they see success on a small scale before they...2018-06-2044 minMarketing Strategies PodcastMarketing Strategies PodcastHow Spotify Has Grown To 70 Million Paid Users - With Patrick Moran From SpotifyI speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in Jan 2018. Patrick also used to be Head of Digital Marketing for Netflix so we dive into the strategies Netflix have used to grow past 125 million paid users today. This is a bumper episode that you won't want to miss!!2018-06-1343 minMarketing Strategies PodcastMarketing Strategies PodcastHow TrackMaven Grow Their User Base & Prove ROI For Their Customers - With Allen Gannett From TrackMavenI speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their marketing cycle is (longer than you might think) and the strategies that are really killing it for them. They also undertake a lot of paid social media and search marketing. We also discuss Allen’s new book (The Creative Curve) and how MarTech is taking over. This is a fascinating episode with tons of insight in...2018-06-0640 minMarketing Strategies PodcastMarketing Strategies PodcastHow Instapage Created Their Own Business Category For Growth - With Saranya From InstapageI chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.2018-05-3045 minMarketing Strategies PodcastMarketing Strategies PodcastHow Distilled Grow Their SEO Agency Through Building Their Network & Conferences - With Will Critchlow From DistilledI speak with Will Critchlow, founder and CEO of Distilled. Will and his team have grown Distilled into a hugely reputable SEO firm. In this episode we discuss how they have done that through building their network over time, having a low entry point to their brand through DistilledU (their training site) and their global conference Search Love. There is also a lot of discussion around content marketing as well. This is a fascinating episode that touches on most parts of marketing.2018-05-2355 minMarketing Strategies PodcastMarketing Strategies PodcastHow Revolut Raised $250 Million And Plans To Reach 100 Million Customers In 5 Years - With Val Scholz From RevolutI speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut believe strongly in making the product so good that they have a viral word of mouth engine. Revolut has seen extreme growth and this episode gives a fascinating look into Europes most recent tech unicorn.2018-05-1644 minMarketing Strategies PodcastMarketing Strategies PodcastHow Perkbox & Deliveroo Achieve Phenomenal Growth With Paid Social & Experiments - With Yoann Pavy from PerkboxI speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also discuss how Perkbox conduct their marketing. This includes experimenting with multiple different channels to see which areas help them grow most effectively. This focuses a lot around paid media.2018-05-0941 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Grow (And Sell For $165M) Using Partnerships - With Mike Morris From Get ResponseI speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing paid promotion. In fact, there isn't much we don't talk about in this episode. It's super interesting to hear how Mike directed the marketing team at Grasshopper to a big buy out and now how he directs the U.S team at Get Response. There are a ton of takeaways in here so take a...2018-05-0243 minMarketing Strategies PodcastMarketing Strategies PodcastHow Venngage Use Content Marketing To Generate 5,000 User Sign Ups Per Day - With Nadya Khoja from VenngageIn this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per day.2018-04-2542 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Generate Traffic And Customers With Organic Search - With Lukasz Zelezny from uSwitchIn this episode I speak with Lukasz Zelezny, Director of Organic Performance for ZPG Plc. Lukasz specifically works on the companies uSwitch brand. He has a vast experience with SEO and organic acquisition. We discuss the things he does to consistently improve the rankings for uSwitch. This touches on the customer experience and conversion rate optimisation as well. There are a ton of takeaways in this episode. Lukasz often refers to how the things we discuss relate to small and medium businesses.2018-04-1857 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Use Webinars To Generate New Customers - With Hana Abaza From Shopify PlusIn this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what  strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.2018-04-1154 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Create Content Your Audience Craves! - With Jay Acunzo from UnthinkableIn this episode I speak with Jay Acunzo founder of Unthinkable. Before founding Unthinkable Jay was Digital Media Strategist for Google and Head of Content for HubSpot. He’s now host of his podcast Unthinkable. Which was called "one of the hottest new podcasts out there" by Entrepreneur. In this episode we discuss content marketing, how to create exceptional content and the step by step process Jay goes through to test, experiment and understand how content is performing as he scales up.2018-04-041h 01Marketing Strategies PodcastMarketing Strategies PodcastHow Insight Squared Create Consistently Exceptional Marketing Content - With Joe Chernov from Insight SquaredIn this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the product. It's interesting that Joe says the word "Lead" is a curse in their office!! Instead they are looking to create content to support people with their questions and pain points at each stage of their journey. They then create flags or alerts to help them understand who is ready for a sales conversation. This is...2018-03-2859 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Use Content To Attract And Support 500,000 Users - With Dave Charest from Constant ContactIn this episode I speak with Dave Charest from Constant Contact. We discuss everything content marketing. Dave and his team use content to generate traffic and support their existing customers. In this episode Dave tells me how they have evolved their content strategy over the last 7 years.2018-03-2154 minMarketing Strategies PodcastMarketing Strategies PodcastHow Buffer Grew Their Blog To 20 Million Visitors - With Kevan Lee from BufferIn this episode I speak with Kevan Lee, Director of Marketing at Buffer. Kevan and his team have built Buffer to become a household name in social media management software. They have grown their business organically through content marketing, social media and a focus on SEO. Their blog now receives an impressive 20 million visits annually. In this episode we discuss the strategies that have helped them get there. It's an interesting chat where we explore the wide spectrum of the Buffer marketing strategy.2018-03-1449 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Build Authority To Rank For Very Difficult Keywords - With Andy Crestodina from Orbit MediaIn this episode I speak with Andy Crestodina. He founded Orbit Media 17 years ago and remains at the head of the company. Andy has an interesting marketing strategy where they use content not to generate leads in the form of downloads or subscribers to their content but to generate authority to help them rank their main website pages. This strategy helps them rank for highly competitive keywords in their niche. Andy uses simple tools to generate extraordinary results.2018-03-0653 minMarketing Strategies PodcastMarketing Strategies PodcastHow Drift Use Marketing Experiments To Achieve Massive Growth - With Guillaume Cabane "G" from DriftIn this episode I speak with Guillaume Cabane, G to his friends. G is the mad scientist who has worked in the growth team at Mention and Segment before joining Drift as VP of Growth. G loves experimenting with marketing tactics and tech tools. He is also passionate about customer psychology and how provide the best user experience possible. This is a jam packed podcast where we talk marketing history, SaaS tools and marketing strategies.2018-03-0643 minMarketing Strategies PodcastMarketing Strategies PodcastHow To Grow Your Business Through Storytelling - With Joe Lazauskas from ContentlyIn this episode I speak with Joe Lazauskas from Contently. We discuss how Contently has grown into a content marketing powerhouse through storytelling. Joe’s passion for storytelling is clear. In this episode Joe talks us through how telling stories has helped Contently stand out and connect with their audience. Joe also explains a range of strategies Contently used to get their message out there and grow their email list to 100,000 people.2018-03-0646 min