Shows
Off the PitchLife Lessons from Liverpool's Former CEO: Peter Moore | Ep. 26In this episode, we are joined by none other than Peter Moore, a legend in both the gaming and sports worlds, who has embarked on his latest venture of founding Santa Barbara Sky FC. In this episode, Peter recounted his dynamic career trajectory, starting from his influential roles at Sega and Microsoft, through his transformative tenure at Liverpool FC, to laying the groundwork for his own USL Championship team. Peter shared insights from his days driving the Xbox 360 to success and reviving Liverpool FC’s global brand and on-field success, emphasizing the leadership principles and...2025-03-1357 min
Off the PitchFrom Courtrooms to Soccer Pitches with Atlanta United's SVP of Strategy: Dimitrios Efstathiou | Ep. 25Grab a pair of headphones and join us for a chat with Dimitrios Efstathiou, Senior Vice President of Strategy at Atlanta United FC. Dimitrios, a seasoned strategist in the world of Major League Soccer, took us through his unique journey from legal courtrooms to the soccer pitches of the US and beyond, shedding light on the intersections of law and sport through his own experiences.Dimitrios recounted his transition from working as an Investigative Analyst at the Manhattan District Attorney’s Office to diving into the sports industry, revealing what it was like to switch from a...2025-03-061h 00
Off the PitchInside the Modern MLS Stadium with VP of Operations at S.I. Stadium: Shaun Oliver | Ep. 24In this insightful episode, we spoke with Shaun Oliver, the current Vice President of Operations at Sports Illustrated Stadium (formerly Red Bull Arena). Shaun detailed how he began working part-time for the New England Revolution just as MLS was getting off the ground, which quickly led to him becoming the Director of Operations at the newly rebranded New York Red Bulls.We spoke with Shaun about his unique journey to where he is today, sharing funny stories from the early days of MLS, highlighting the professionalism Red Bull brought to the league, and diving...2025-02-271h 02
Off the PitchBuilding TST's $1 Million Tournament From Scratch: Matt Bilodeau | Ep. 23Join us for a conversation with Matt Bilodeau, the Chief Strategy Officer of The Tournament, renowned for orchestrating the exhilarating TST (The Soccer Tournament) and TBT (The Basketball Tournament), each featuring a $1 Million prize for the winning team. Since leaving his 10+ career at Reebok and joining The Tournament in late 2023, Matt has been instrumental in driving forward the ambitious vision for TST, drawing on his extensive background in sports marketing. He revealed the strategic thinking behind launching TST, including how they navigated the challenges of attracting the first teams to managing unexpected hurdles with c...2025-02-211h 01
Off the PitchUnpacking USL's Club Strategy Playbook: Kevin Couture | Ep. 22In this insightful episode, we dit down with Kevin Couture, the Senior Vice President of the USL's Club Performance Group, who brings a wealth of experience from his diverse career in sports marketing and management. Starting as a college soccer player at Merrimack College in Massachusetts, Kevin transitioned into a significant role with USA Hockey, where he climbed the ranks over 19 years to become the Director of Corporate Marketing.Kevin delved into his recent move to the USL at the end of 2023, explaining what drew him back to soccer and the unique opportunities he...2025-02-121h 07
Off the PitchA Masterclass in Sports Marketing from MLS's CMO: Radhika Duggal | Ep. 21In this standout episode, we sit down with Radhika Duggal, the Chief Marketing Officer of Major League Soccer, who brings a wealth of experience and a unique perspective to one of the fastest-growing sports leagues in the world.Radhika shared her journey, reflecting on her upbringing detailing how her childhood interests and earl exposure to sports helped shape her path towards a career in marketing. Radhika recounted the strategic decisions that have defined her career so far, from her initial professional aspirations to her roles across various industries before stepping into the world of MLS.2024-11-2154 min
Off the PitchLessons From a Decade of Building a Pro Soccer Club From Scratch: Nick Ragain | Ep. 20In this compelling episode, we explored the journey of Nick Ragain, President of USL Championship side Colorado Springs Switchbacks FC. Nick opened up about his unconventional path into the world of soccer, a sport that was not a part of his life until he spearheaded the Swtichbacks. He shared insights into his personal background and the unlikely story of how he transitioned from a newcomer to the game to leading a successful soccer franchise.Nick recounted the intriguing beginnings of the Switchbacks in 2013, including how the team's name was chosen through a fan contest–revealing some of...2024-11-061h 11
Off the PitchPioneering Women's Soccer Leadership with Utah Royals' President: Michelle Hyncik | Ep. 19In this episode, we delved deep with Michelle Hyncik, President of Utah Royals, exploring her remarkable transition from a law career to spearheading a major NWSL club. Michelle began with an overview of her legal background and her initial foray into the sports industry, highlighting the skills and experiences that prepared her for leadership in soccer.Michelle discussed the strategic decisions involved in her move from New York to Utah, the complexities of legal transitions within MLS, and how these experiences equipped her for future challenges. She outlined the process of taking the legal helm during...2024-10-231h 06
Off the PitchRecipe for Sports Marketing Success with Minnesota United's CMO: John Guagliano | Ep. 18In this episode, we're joined by John Guagliano, the Chief Marketing Officer of MLS club Minnesota United FC. John shared his fascinating journey through professional sports, which spans across major sports leagues including the MLS, NBA, MLB, and NHL, detailing the path from his humble beginnings to now being at the helm of the marketing department for Minnesota United FC.John dove into his early love for sports, particularly soccer, and how it shaped his career aspirations. He reminisced about his unique start in sports in the NBA with the Charlotte Hornets, starting as a Mascot...2024-10-031h 00
Off the PitchThe MASL Commissioner's Plan to Revitalize Indoor Soccer: Keith Tozer | Ep. 17In this episode, we're joined by the visionary Commissioner of the Major Arena Soccer League (MASL), Keith Tozer. Keith shared his extensive journey and deep passion for the sport, offering insights into his career and what draws him to the fast-paced nature of indoor soccer.Keith explained the unique appeal of indoor soccer, addressing common misconceptions about the MASL and highlighting to excitement and strategic depth that the game offers. He dove into the league's approach to corporate partnerships, articulating the strengths and value points that make MASL an attractive platform for businesses looking to engage...2024-09-251h 00
Off the PitchThe Journey From MLS Player to Apple TV Analyst: Calen Carr | Ep. 16Join us as we dive into the intriguing career of Calen Carr, former MLS star turned top TV analyst for Apple TV's MLS Season Pass. In this episode, Calen opens up about his transition from playing professional soccer to shaping its narrative behind the scenes.Calen shared how his passion for storytelling emerged during his playing days and the catalysts that pushed him into the media realm. He's been committed to shining a light on the underrepresented aspects of the game, tackling tough topics with both sensitivity and a keen eye for the untold story, and...2024-09-061h 11
Off the PitchA President's Guide to Running a MLS Club: Tim McDermott | Ep. 15Join us as we sit down with Tim McDermott, the President of MLS Club Philadelphia Union, to uncover his multifaceted journey through the world of professional sports management. In this episode, Tim dove into his personal and professional background, sharing insights from his expansive career that spans across the NFL, NHL, NBA, and now the MLS. Tim opened up about the influential figures from his youth and early career, discussing how mentors and role models have shaped his professional ethos and strategic approach. He reflected on the transitions and challenges of adapting marketing strategies to suit...2024-08-2959 min
Off the PitchThe Visionary Leader Behind Charleston Battery's Rise: Lee Cohen | Ep. 14In this episode, we're joined by Lee Cohen, the President of USL Championship side Charleston Battery and former President of the Tampa Bay Rowdies. Lee shared with us his extensive journey through the soccer landscape, revealing the insights and strategies that have shaped his successful career so far.Lee took us back to his early experiences as an intern at the PDL that quickly found himself as the league's Director less than 18 months later, which is a theme in Lee' career of facing challenges head on and never shying away from absorbing more responsibility and pressure...2024-08-231h 12
Off the PitchSteering New Mexico United as Club President: Ron Patel | Ep. 13In this episode, we're joined by Ron Patel, President of USL Championship side New Mexico United. Ron shared his unique journey from being born in Liverpool and quickly getting exposed to the passion for the game, to now leading one of the most community-focused soccer clubs in the US.Ron reflected on the early challenges of starting a soccer club (Albuquerque Sol), the lessons learned from his first business ventures, and how this shaped his skillset when he was tapped on the shoulder to come in as employee number one of New Mexico United....2024-08-151h 11
Off the PitchOwnership Playbook for Purchasing and Rebranding a Club: James Keston | Ep. 12Join us as we explore the journey of James Keston, Owner & CEO of USL Championship side Orange County SC, and his transformative impact on the club.James shared the backstory of how he almost became the owner of teams in Portland and Seattle almost ten years prior to acquiring Orange County SC, and he discussed the detailed process of purchasing an existing club and the strategic decisions behind the transformative rebranding from Orange County Blues FC to OCSC.James gave us a deep dive on their unique model focusing on developing young players and...2024-08-071h 01
Off the PitchFrom Leading the Houston Dynamo to Securing a World Cup Bid: Chris Canetti | Ep. 11Join us for a conversation with Chris Canetti, the visionary behind Houston's 2026 World Cup bid and former President of Houston Dynamo and Dash. In this episode, Chris shares his journey from the baseball fields of New Haven to leading one of MLS' most successful franchises, and now spearheading Houston's effots to host the world's most prestigious soccer event.Chris delves into his early days juggling numerous roles within soccer, his strategic vision that brought a women's team to Houston, and a never-before-told story of how he got Manchester United to come for the 2010 MLS All-Star Game...2024-08-0156 min
Off the PitchInvesting in Soccer's Future from USL to Premier League: Brett Johnson | Ep. 10Join us as we dive into the fascinating world of Brett Johnson, who's not just shaping soccer clubs, but entire communities. As the Chairman & Co-Founder of USL Championship side Rhode Island FC and a key stakeholder in Premier League Club Ipswich Town FC, Brett has a story you'll want to hear.In this episode, Brett reveals how his investment firm, Benevolent Capital, ventured in to the world of sports , and why soccer was their chosen field. He elaborates on the economic strategies behind integrating stadium projects within larger real estate developments, particularly in Pawtucket, shedding light...2024-07-2557 min
Off the PitchShaping the Future of Soccer Gaming as EA FC's Creative Director: Eric Beard | Ep. 9Ever wondered what goes into rebranding a legendary game like FIFA? Well, in this episode, were joined by Eric Beard, the former Creative Director of EA Sports FC.Eric took us through the major transition from FIFA to EA FC, revealing the strategic shifts and creative innovations that define the new era of his iconic game. We explored the challenges and triumphs of developing EA FC's new identity, including choosing the right voice for the game's announcement film and selecting tracks that resonate with a global audience.As well as sharing insights...2024-07-171h 06
Off the PitchThe Game Plan of USL Championship's President: Jeremy Alumbaugh | Ep. 8Join us as we sit down with Jeremy Alumvaugh, the influential President of the USL Championship. From coaching at the youth level to calling the shits for U.S. Soccer's second division, Jeremy's journey through soccer is nothing short of inspiring.In this episode, Jeremy takes us behind the scenes of how he keeps the league running smoothy, from fan engagement to negotiating major broadcast deals. He shared stories about the early days and what it takes to manage the complexities of a national league. We also dove into how the USL is expanding its reach...2024-07-1157 min
Off the PitchFrom Idea to Impact with Oakland Roots' Chairman: Steven Aldrich | Ep. 7In this episode, join us for an enlightening conversation with Steven Aldrich, Chair and Investor of the Oakland Roots; a club that's quickly become a beloved part of the of the U.S. sports landscape.Steven takes us back to the inception of the club, revealing the challenges and triumphs of transforming a bold idea into a reality with a sold-out home opener. He discussed the Roots' strategic climb from NISA to the USL Championship, shedding light on what it really takes to move up in the competitive tiers of U.S. soccer beyond just financial...2024-07-041h 08
Off the PitchFrom Premier League Play to Prime Time Broadcasting: Stuart Holden | Ep. 6Have you ever thought about what it takes to pivot from being a Premier League player to a leading voice in sports broadcasting? Join us as we catch up with Stu Holden, who's done just that. From thrilling fans on the field for clubs like Bolton Wanderers and the U.S.National Team to now sharing his sharp insights on Fox Sports, Stu's had quite the journey.In this epidoe, Stu shares how he made the leap from the field to the analyst desk and has even venture into club ownership with RCD Mallorca. He shares...2024-06-261h 03
Off the PitchThe Financial Tactics of LAFC's CFO & COO: Stacy Johns | Ep. 5Imagine starting your finance career at a top firm like Ernst & Young and then 20 years later having worked all the way up to being at the financial helm of MLS' most valuable club. Well meet Stacy Johns, LAFC's CFO & COO, who has a tale of ascension that's as instructive as it is inspiring. Starting her sports journey with the Indianapolis Colts in 2004 and now playing a pivotal dual-role at LAFC, Stacy's journey is one of strategic mastery and groundbreaking deals.In this episode, Stacy covers her approach to high-value deals, details her perspectives on leadership and...2024-06-191h 01
Off the PitchThe Business Playbook of LA Galaxy's Chief Revenue Officer: Urel Martinez | Ep. 4When you think of which MLS club has had the most star power and one of the most financially successful histories, the LA Galaxy is likely the first club that comes to mind. And at that club, someone has to be in charge of generating said money and success. Well, meet Urel Martinez - LA Galaxy's Chief Revenue Officer.With a career spanning across the MLB, NBA, and now MLS, Urel Martinez is one of the U.S. Sports Industry's top executives., going from being a Guest Relations Rep at the LA Dodgers to the helm...2024-06-1253 min
Off the PitchBehind the Scenes of 20 years at an MLS Club: Jed Mettee | Ep. 3For the San Jose Earthquakes, a lot has changed over the years: different stadiums, a new city, and Hall of Fame players coming and going. Although there has been lots of change, Jed Mettee has been there since the beginning. Listen to our conversation with the Jed - the Chief Operating Officer at the San Jose Earthquakes. We talk about what it was like to work in the early days of the MLS and how different it is today. We dive deep into the history of the club and how it has impacted t...2024-06-0558 min
Off the PitchMajor League Marketing with D.C. United's CMO: Lisa Franklin | Ep. 2What’s your favorite game day memory? Was it the stadium filled with crowds chanting? Was it the adrenaline rush while you were on the edge of your seat? Everything you experience on a game day is engineered by experts - from the build boards you see on your drive, to the music playing after a goal, and the food you eat in the stadium. These experts create an atmosphere that leaves you wanting more. One such expert is Lisa Franklin. The current Chief Marketing Officer at MLS' D.C. United. Franklin shares with us...2024-05-2952 min
Off the PitchLessons on Building an MLS Club from Scratch: Dan McNally | Ep. 1What an episode to kick off this podcast with. If being the VP of Soccer Operations at an MLS Supporters’ Shield winning club wasn’t a cool enough job already, try being employee #1 for said club. That’s the story of FC Cincinnati’s Dan McNally, who has gone from being the person tasked with purchasing the first bag of cones and balls for a non-existent squad, to the proven-leader given the honor to spearhead the construction and operations of a $250M stadium that consistently sells out its 25,000+ seats.Starting with leav...2024-05-2355 min