Shows
eCommerce PodcastProduct Descriptions That Actually ConvertCan you remember the last product description you actually read? Matt Edmundson explores why most eCommerce product copy is invisible and shares the science-backed narrative binding framework that made one UK retailer's descriptions 42% more memorable and boosted revenue per visitor by 36.7%.Episode SummaryIn this solo episode, Matt digs into one of the most overlooked areas of eCommerce: product descriptions. Drawing on his experience rewriting 400 product descriptions at Jersey Beauty Company (before AI existed), he reveals why manufacturer copy turns every site into a commodity and shares the narrative binding framework from cognitive science that...
2026-02-0536 mineCommerce PodcastThe Year-End Review Most eCommerce Founders Skip (And Why It's Costing Them)Companies that capture and apply lessons have a 27% higher success rate. Yet most eCommerce founders either skip their year-end review entirely or give their numbers a cursory glance. In this Slingshot episode, Matt Edmundson shares the framework that saved LEGO from bankruptcy and reveals why accountability partners increase goal achievement by 95%.Episode SummaryMatt opens with the remarkable story of LEGO's near-collapse in 2003, when the company discovered it hadn't generated economic profit for over a decade. Through confronting brutal facts with honest review, they transformed into one of the world's most successful brands. We explore...
2026-01-0139 mineCommerce PodcastA Christmas Thank You to Every Digital DavidWhat does the Nativity story have to do with running an eCommerce business? In this special Christmas Day message, Matt Edmundson draws some beautifully tenuous parallels between shepherds, mangers, and Joseph, and the journey of every Digital David building something meaningful.Episode SummaryThis isn't a typical episode with frameworks and downloads. It's a cup of tea and a heartfelt thank you. Matt reflects on the meaning of Advent (the arrival of something wonderful) and finds unexpected connections between the Christmas story and the eCommerce journey. From early customers who become unlikely evangelists, to bootstrap...
2025-12-2513 mineCommerce PodcastThe Power of Simply Saying Thank YouOn Thanksgiving Day, whilst American families gather to express gratitude, eCommerce businesses gear up for the most transactional weekend of the year. Matt Edmundson explores why businesses that win long-term aren't those with the best Black Friday discounts, but those that genuinely appreciate the humans behind the transactions.Episode SummaryMatt shares the Gratitude Audit - a three-level framework distinguishing between no appreciation, automated appreciation, and personal gratitude. Through the story of transforming a beauty business that achieved 40% repeat purchase rates and 20% revenue growth, he demonstrates how culturally embedding thankfulness creates customers who become brand...
2025-11-2744 mineCommerce PodcastHow to Build a Customer Growth System With The FUEL FrameworkCustomer acquisition costs have surged 222% since 2013, with Google and Facebook CPCs climbing relentlessly. But what if the solution isn't just doubling down on retention or throwing more money at ads?Matt Edmundson introduces the FUEL Framework—a systematic approach to customer growth that doesn't rely on a single channel, doesn't assume yesterday's tactics will work tomorrow, and doesn't leave you vulnerable when platforms change their algorithms. Through Foundation, Unlock, Elevate, and Leapfrog strategies, this framework addresses all three levers of business growth: acquiring customers, increasing purchase frequency, and raising average order value.Ke...
2025-10-2949 mineCommerce PodcastWhy Summer Slumps Aren't InevitableSummer 2025 is officially over, and whilst most eCommerce businesses breathed a sigh of relief after surviving another 'inevitable' slow season, one team discovered something remarkable: they grew 19% year-on-year during what should have been their worst period.Matt Edmundson reveals the post-summer analysis that challenged everything we assume about seasonal trading. By questioning one simple default assumption - that summer slumps are inevitable - and understanding that August performance depends on March and April planning, this approach transformed summer from a write-off period into a competitive advantage.Discover why 70% of summer purchases happen in March-May, how...
2025-09-2538 mineCommerce PodcastBlack Friday Part 4 - The Mom Test and 8 More Tips That Actually WorkYour website's gonna get rammed on Black Friday - but are you actually ready? In the fourth instalment of our Black Friday strategy series, Matt Edmundson reveals nine battle-tested tips that address the operational realities most brands completely ignore.Episode SummaryThis episode cuts through generic Black Friday advice to focus on what actually happens when your traffic explodes, customer service gets flooded, and 70% of sales shift to mobile devices. Matt introduces the 'mom test' - a simple but powerful framework for validating your Black Friday offers before they go live. We explore why Black...
2025-09-0423 mineCommerce PodcastBlack Friday Part 3 - The VIP List Strategy for Better Black Friday Results | Matt EdmundsonMost eCommerce brands make the same Black Friday mistake: blasting identical offers to their entire email list. Matt Edmundson explains why this approach "just feels wrong" and shares a VIP list strategy that segments customers into "soulmates," "lovers," and those "about to dump you." Learn how to create self-selecting VIP lists, test offers early, leverage SMS marketing, and turn your best customers into referral engines.Key Point Timestamps:05:00 - The existing customer strategy fundamentals06:30 - Segments and journeys for maximising value09:00 - Creating VIP lists and self-selection strategy11:00 - Testing offers early with your VIP audience12:30...
2025-08-2819 mineCommerce PodcastBlack Friday Part 2 - The Knowledge Trust Matrix for New Customer Success | Matt EdmundsonWhat if the secret to Black Friday success isn't just about discounts, but about building relationships that last? In this second episode of our Black Friday strategy miniseries, Matt Edmundson reveals the Knowledge Trust Matrix—a simple framework that transforms one-time buyers into lifetime customers.Episode SummaryMatt challenges the conventional approach to Black Friday customer acquisition, where brands focus on extracting maximum profit from new customers rather than building foundations for long-term relationships. Through the Knowledge Trust Matrix, he demonstrates how shifting this mindset can dramatically increase customer lifetime value. The framework centres on mo...
2025-08-2117 mineCommerce PodcastBlack Friday Part 1 - Create a Compelling Offer | Matt EdmundsonEver wondered why some brands skip Black Friday entirely and still win? Matt Edmundson reveals the framework that protects margins whilst creating compelling offers that actually increase customer lifetime value during Black Friday.Episode SummaryIn this first episode of our Black Friday mini-series, we explore why everything about Black Friday success comes down to your offer—and why that offer doesn't have to destroy your margins. Matt shares strategies from years of running Black Friday campaigns across multiple businesses, including some that opted out entirely. We discuss the critical ratio of margin to lifetime va...
2025-08-1424 mineCommerce PodcastLearning Is Not the Same as Implementation | Matt EdmundsonLearning Is Not the Same as ImplementationAfter recording 200+ episodes of the eCommerce Podcast, Matt Edmundson has noticed something troubling: everyone's taking notes, but nobody's taking action. In this candid solo episode, we explore why only 5% of what we learn actually gets implemented and what we can do about it.Episode SummaryMatt opens up about his own struggle with implementation, sharing how he's accumulated countless frameworks, templates, and expert advice while only putting about 5% into practice. Through personal stories including his £38 million business lesson, he challenges the common trap of endless learning wit...
2025-08-0723 mineCommerce PodcastTikTok Shop is Changing Everything for eCommerce Demand Generation | Jordan WestIn this eye-opening conversation, Matt Edmundson chats with Jordan West about the transformative potential of TikTok Shop for e-commerce brands of all sizes. Jordan reveals how TikTok Shop has fundamentally changed affiliate marketing for e-commerce by incentivising creators to sell products rather than simply promote them.Unlike traditional influencer marketing where brands struggle to get meaningful content from product seeding, TikTok Shop creates a system where creators are motivated to produce multiple pieces of content for each sample they receive. Jordan shares how his agency helped a major shoe brand go from zero searches on TikTok to 800,000...
2025-07-1743 mineCommerce PodcastHow AI Influencers Are Eroding Trust & What Really Works Instead | Luke YarntonIn this eye-opening episode of the eCommerce Podcast, host Matt Edmundson chats with Luke Yarnton from The Rave about what might be the "most ridiculous idea" currently trending in influencer marketing: AI-generated influencers. This thought-provoking conversation explores why authentic human connections trump artificial endorsements and reveals how brands can build powerful ambassador armies from their existing customer base.Contrary to popular approaches focusing on mega-influencers, Luke shares data-backed insights on why nano and micro-influencers consistently outperform their larger counterparts. The discussion offers practical strategies for creating authentic engagement with influencers who genuinely love your products, rather than...
2025-07-0345 mineCommerce Podcast7 Micro Influencer Marketing Tips Most Brands Miss Completely | William GasnerIn this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates.The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. William shares practical advice on implementing micro-influencer strategies, avoiding common pitfalls, and building long-term influencer relationships that drive authentic engagement.I wonder if your influencer marketing approach is still st...
2025-06-2650 mineCommerce PodcastWhen to Let Go of a Product That Isn't Working Anymore | Amy LeinbachIn this enlightening founder's episode of the eCommerce Podcast, host Matt Edmundson chats with Amy Leinbach of Big B, Little B about involving kids in business and the remarkable journey of building an eco-friendly product line alongside her 10-year-old daughter.Amy shares genuine insights about youth entrepreneurship, teaching resilience through business challenges, and the flexible product development approach that has helped her company thrive. The conversation delves into tough decisions around when to discontinue products, strategies for managing eCommerce data, and adapting to external challenges like new tariffs.What makes this episode particularly valuable is...
2025-06-1948 mineCommerce PodcastHow to Ship Bulky Products Internationally Without Breaking the Bank | Robert KhachatryanIn this episode of The eCommerce Podcast, host Matt Edmundson speaks with Robert Khachatryan, founder and CEO of Freight Right. They explore the often-overlooked aspects of eCommerce shipping strategies, particularly for bulky items and international markets. Robert shares surprising insights about why many brands fail to optimise their shipping practices and reveals practical solutions for expanding globally without the traditional headaches.I wonder if you're making the same costly shipping mistakes as other eCommerce brands? This conversation might just transform your approach to logistics and open up entirely new markets for your products.Robert challenges co...
2025-06-1253 mineCommerce PodcastWhy Purpose Over Profit Actually Builds Sustainable Businesses | George BryantIn this illuminating episode, Matt Edmundson sits down with George Bryant, a renowned e-commerce strategist who has helped scale hundreds of companies to seven, eight, and even nine figures. Beyond the tactics and strategies, this conversation dives deep into what truly drives business sustainability - purpose over profit, authentic relationships, and the personal growth necessary to lead thriving enterprises.I wonder if we've been thinking about business success all wrong? Throughout this conversation, George Bryant challenges conventional wisdom about what drives sustainable growth. It's not the latest marketing tactic or funnel - it's the authentic relationships we...
2025-06-0552 mineCommerce PodcastThe Unexpected Challenges of Pitching Your Ecommerce Co on Dragons' Den | Millie Flemington-ClareIn this captivating episode of the eCommerce Podcast, host Matt Edmundson talks with Millie Flemington-Clair, founder of Human Beauty and Dragons' Den success story. Discover how Millie's personal experience with a rare medical condition inspired her to create inclusive beauty products that serve underrepresented communities. From securing an unprecedented deal on national television to managing the reality of sudden exposure, Millie shares honest insights about entrepreneurship, accessibility in product design, and her mission to transform the beauty industry.I wonder if creating products with purpose can actually be more profitable? This conversation explores how thoughtful design choices...
2025-05-2944 mineCommerce PodcastThe $600 Billion Payment Problem Secretly Destroying Your Bottom Line | Frank ArellanoIn this eye-opening episode, Matt Edmundson unpacks the costly problem of involuntary churn with Frank Arellano, CEO of Revolv3. Discover how payment processing glitches silently drain revenue from subscription businesses, with a staggering 10-14% of eCommerce orders declining and two-thirds of these being "false declines" - costing businesses $600 billion annually.Frank shares his journey from Experian executive to payment optimization pioneer, revealing how addressing this hidden problem can instantly increase revenue without additional marketing. With practical insights on increasing payment approval rates and using AI for better payment processing, this conversation unveils strategies that can transform your...
2025-05-2238 mineCommerce PodcastWhy I Rejected Subscriptions and Built a Thriving Social Commerce Brand | Founder Gareth EverardIn this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety razors evolved from Kickstarter success to established brand, while Lomi grew from startup to $100 million revenue in just two years.What makes this conversation especially valuable is Gareth's candid insights into avoiding subscription models, focusing on conversion rather than lifetime value calculations, and his "four levers of...
2025-05-1542 mineCommerce PodcastTurn Boring Product Listings into James Bond Adventures with AI | Matt AndersonDiscover how AI is levelling the playing field for e-commerce entrepreneurs. Matt Anderson from Dragonfly AI reveals practical strategies for using generative AI to outsmart bigger competitors and transform customer engagement.In this enlightening conversation between Matt Edmundson and Matt Anderson, we explore the fascinating intersection where e-commerce, AI, and brand collide. Matt Anderson, with his extensive background in performance marketing and current work at Dragonfly AI, offers valuable insights into how AI is transforming product research, content creation, and customer engagement, creating new opportunities for nimble e-commerce entrepreneurs to compete against industry giants.This...
2025-05-0843 mineCommerce PodcastFrom $13K Crowdfunding to an 8-Figure eCom Business | Adam CallinanFrom Bottle Insulation to Business Innovation: Adam Callinan's JourneyI wonder how many of us have watched Shark Tank and dreamed about being in those entrepreneurs' shoes? Adam Callinan lived that reality, transforming a simple beer bottle insulator into a multi-million dollar brand. His journey reveals powerful lessons about lean startup techniques, crowdfunding success, and building a valuable brand beyond just revenue figures.In this episode, Matt Edmundson sits down with Adam Callinan, co-founder of BottleKeeper and current SaaS entrepreneur, for a fascinating conversation about validating product ideas, scaling with minimal staff, protecting intellectual property...
2025-05-0151 mineCommerce PodcastWhy Customers Don't Trust Your 5-Star Review (And How to Fix It)Discover how multi-platform review strategies can dramatically boost your conversion rates while simplifying the review collection process. Learn actionable tips for online reputation management from DJ Sprague, co-author of "Reputation King" and expert in eCommerce review syndication.In this enlightening conversation, Matt Edmundson and DJ Sprague explore the often overlooked world of online reputation management. Contrary to common practice, DJ reveals that displaying reviews only on your website is like "living on an island" - people only see them if they get there. Instead, the key is distributing reviews across multiple platforms to build trust, improve SEO...
2025-04-2439 min
eCommerce PodcastSubscription Models for eCommerce That Grow Your Customer Lifetime Value | Thomas LalasRetention Marketing Mastery: From Leaky Buckets to Loyal FansIn this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely on customer acquisition is like "adding more water to a leaky bucket" and reveal practical strategies for transforming one-time buyers into loyal subscribers.I wonder if you've noticed how the subscription economy has evolved? Thomas shares his journey from startup founder to retention specialist, explaining that his...
2025-04-1751 min
eCommerce PodcastHow to Build a Customer Experience That Actually Converts in eCommerceBeyond the Silver Bullet: Navigating Multi-Channel eCommerce MarketingIn this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple channels is the real key to sustainable growth.Tony shares valuable insights from Brave Agency's 2023 report on eCommerce marketing trends, highlighting why brands must prioritise customer experience (CX) while balancing data analysis with creative strategy. This conversation offers practical wisdom for eCommerce entrepreneurs feeling overwhelmed...
2025-04-1040 min
eCommerce PodcastHow to Simplify eCommerce Data Without Drowning in Numbers | Jeff SauerFrom Data Overwhelm to Actionable Insights: Mastering eCommerce Analytics with Jeff SauerIn this illuminating episode of the eCommerce Podcast, host Matt Edmundson chats with Jeff Sauer, the self-described "data whisperer" and founder of Measure Marketing Group. They explore how eCommerce business owners can transform intimidating data analytics into powerful strategic assets for business growth, helping you shift from data overload to data-driven decisions that directly impact your bottom line.I wonder if you, like many eCommerce entrepreneurs, feel overwhelmed by the sheer volume of data available? Jeff reveals how to cut through the noise...
2025-04-0345 min
eCommerce PodcastThe Hidden Profit Killer in Your Subscription Business (And How to Fix It) | Paul ChambersIn this episode of The eCommerce Podcast, Matt Edmundson sits down with Paul Chambers, co-founder of SubSummit, to explore the counterintuitive strategies driving successful subscription businesses. Discover why making cancellation easier actually increases customer lifetime value and learn about the membership models creating lasting loyalty beyond basic discounts.About Our Guest:Paul Chambers is the co-founder of SubSummit, the world's largest conference exclusively dedicated to direct-to-consumer subscription businesses. With decades of experience in subscription commerce, Paul has helped countless brands transform their membership models to improve retention and customer loyalty.Key Insights:"T...
2025-03-2745 min
eCommerce PodcastThe Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will HaireIn this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever.Episode Highlights:Why Amazon now requires at least 50% gross margins for sustainable successThe critical £100K/month revenue threshold that demands different strategiesHow to leverage the "Amazon halo effect" to improve organic rankingsStrategic tactics for brands at different growth stagesThe Creator Connections program and why offering 50% c...
2025-03-2042 min
eCommerce PodcastHow Micro-Influencers Can 10x Your eCommerce GrowthShow Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay NeyerIn this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.Episode HighlightsThe Four Levers of eCommerce Profitability (09:28)CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spendThe Micro-Influencer Advantage (20:00)Why accounts with just 1,000-2,000 followers often ou...
2025-03-1341 min
eCommerce PodcastThe Tariff Survival Guide for eCommerce BusinessesPanicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid th...
2025-03-0640 min
eCommerce PodcastWhy Your Product Images Could Be Killing Your Sales with Siddharth SinhaIs your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with insights that could transform your approach to visual content.---What You'll Learn:Why most customers make buying decisions without reading product descriptionsHow to...
2025-02-2045 min
eCommerce PodcastThe Brutal Money Lessons 90% of eCommerce Founders Learn Too LateEver wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial insights about disciplined planning, the power of external accountability, and knowing when to pivot or persist in your business journey. Their candid discussion reveals why many entrepreneurs struggle with financial management and offers practical solutions for building a sustainable e-commerce business.---Key Takeaways1...
2025-02-1337 min
eCommerce PodcastFocus on Revenue Optimisation Not Conversion Rate with Matthew StaffordIn this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer feedback. The conversation covers practical tips for enhancing website performance and increasing sales without necessarily increasing traffic.---Timestamps:0:00 - Introduction and guest background3:24 - Matthew's journey into ecommerce6:13 - The importance of Google Analytics12:38 - Starting optimisation from the back...
2025-02-0641 min
eCommerce PodcastPersonalised Email Marketing in the Era of AI with Dan NikasIn this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to optimize your email marketing efforts and build trust with customers through strategic touchpoints and tailored content.---Timestamps:0:00 Intro5:46 From detective to marketing maestro11:36 Building brand uniqueness and authenticity18:25 Personalising email marketing strategies27:51 Integrating email with other marketing channels
2025-01-3046 min
eCommerce PodcastUse Growth-Driven Design to Build the Website Your Customers Actually with Tanner HoltIn this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of AI in marketing and optimization strategies for businesses of all sizes.---Timestamps:0:00 Intro5:25 Growth driven design explained12:26 Testing ads before website design18:39 Microtesting for product development24:18 Minimum viable funnel components30:46 When...
2025-01-2346 min
eCommerce PodcastData Driven Ecommerce with Friedrich SchwandtIn this episode of the Ecommerce Podcast, host Matt Edmundson interviews Friedrich Schwandt, founder of ECDB, about leveraging ecommerce data for business success. They discuss the importance of data analysis in ecommerce, surprising market trends, and strategies for building profitable online businesses. Friedrich shares insights on international expansion, the rise of social shopping platforms like TikTok, and the challenges of relying on marketplaces for sustainable growth.---Timestamps:0:00 Intro7:48 The power of numbers in communication13:14 Gathering and analysing ecommerce data18:49 Starting an ecommerce business in beauty
2025-01-1643 min
eCommerce PodcastFrom Beading Station to TOMM Jewellery with Lucy TooneJoin host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on creating a memorable customer experience, the importance of authenticity in brand storytelling, and the challenges of maintaining personal values in business growth. Whether you're an aspiring entrepreneur or a seasoned e-commerce professional, Lucy's story offers valuable lessons on building a brand that resonates with its...
2025-01-0950 min
eCommerce PodcastMastering the Art of Subscription Commerce with Matthew HolmanJoin host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating subscription offers, and the importance of understanding customer use cases. Whether you're new to subscriptions or looking to refine your strategy, this episode is packed with valuable insights to help you stay competitive in the evolving e-commerce landscape.---Episode Ti...
2025-01-0247 min
eCommerce PodcastEcommerce In Uncertain Times with Raul GaleraIn this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections might impact Q4 sales, the paradox of price sensitivity versus outsourcing in Ecommerce, and the enduring optimism of entrepreneurs in the face of uncertainty.---Timestamps:0:00 - Introduction and welcome2:27 - Catching up with Raul Galera5:24...
2024-12-1945 min
eCommerce PodcastScaling Success in Ecommerce with Steven PembertonIn this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business.---Timestamps:00:00 Welcome to the eCommerce Podcast00:32 Introducing Today's Guest: Steven Pemberton00:54 Subscribe and Stay Connected02:36 Meet Steven: A Faith-Based Business...
2024-12-1251 min
eCommerce PodcastAI SEO for your Ecommerce Business with Farzad RashidiJoin host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape.---Timestamps:0:00 Intro2:40 Guest Introduction5:14 AI Search Discussion7:06 Personal AI Experience10:09 Understanding AI Models14:43 AI Search Strategy17:37 Starting with SEO22:04 Email Outreach Tips28:27 Listicle Strategy34:12 Follow-up...
2024-12-0548 min
eCommerce PodcastWhy You Should Consider WooCommerce for Your Ecommerce Business with Darren HickeyWelcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecommerce platform. Whether you're a seasoned WooCommerce user or considering a switch from platforms like Shopify, this episode is packed with expert advice to help you make informed decisions. Tune in to discover the benefits of WooCommerce, the importance of mobile-first design, and the evolving trends in...
2024-11-2841 min
eCommerce PodcastMastering SEO for EcommerceJoin host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue.---Timestamps:0:00 Intro5:00 Introduction to Josh Piepmeier10:00 AI in SEO Copywriting15:00 Brand Voice in SEO20:00 Creating Collection Pages25:00 SEO for Small Product Catalogues30:00 Content...
2024-11-2151 min
eCommerce PodcastThe Future of Ecommerce Referrals with Phil CarrJoin host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology.---Timestamps:0:00 Intro1:27 Phil Carr's Background3:25 Sub Summit Experience5:08 Introduction to Upzelo9:17 Naming Challenges and Solutions13:31 Referrals and Retention Strategies19:42 Improving User Experience in Referrals25:05 Wallet Pass Technology31:29 User Journey with Wallet Pass39:58 Strategic Use...
2024-11-1458 min
eCommerce PodcastAmazon Ecommerce Strategies with Dan BrownsherJoin host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform.---Timestamps:0:00 Intro3:18 Dan's Journey to Amazon5:36 Complexity of Selling on Amazon8:40 Starting on Amazon Today12:57 Challenges of Selling on Amazon16:50 Product Selection for Amazon20:20 Supplements as a Lucrative Category23:37 Building a Brand on Amazon29:15 Strategies for Brand Building
2024-11-0751 min
eCommerce PodcastMastering B2B Ecommerce with Jason GreenwoodJoin host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape.---Timestamps:00:00:05 Introduction and welcome to the eCommerce Podcast00:02:15 Introduction of guest Jason Greenwood and his background00:03:08 Jason's relocation to Mexico and reasons for the move00:07:33 Jason's journey into ecommerce and...
2024-10-3150 min
eCommerce PodcastChoosing the Right eCommerce Platform with Amandeep SinghJoin Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach---Timestamps:0:00 Intro9:17 Choosing the Right eCommerce Platform10:39 BigCommerce's B2B Advancements13:03 Shopify's Restrictions on High-Risk Products17:56 Challenges with Wix...
2024-10-2449 min
eCommerce PodcastUsing Customer Success Roadmaps and Strategic Alliances to Grow your Business with Scott OverbeckJoin host Matt Edmundson on the eCommerce Podcast as he discusses customer success roadmaps and monetising subscriber lists with Scott Overbeck from Seacoast Consulting Group. Discover how strategic alliances can boost your business growth and learn practical tips for leveraging your existing customer base.---Key Takeaways:1. Leverage Strategic Alliances: Scott emphasises the importance of forming strategic alliances between businesses with complementary resources. This involves creating mutually beneficial arrangements that can include products, services, operational assets, or customer databases. By doing so, businesses can tap into new revenue streams and enhance their offerings w...
2024-10-1748 min
eCommerce PodcastTurn Your Small Business into Big MoneyIn this episode of the eCommerce Podcast, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books Tiny Business, Big Money and The Million-Dollar One-Person Business. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and how entrepreneurs can thrive by going "rogue" and embracing innovation. Key TakeawaysRise of Million-Dollar One-Person Businesses: The number of solo entrepreneurs or small teams generating over a milli...
2024-10-1041 min
eCommerce PodcastRedefining the Customer Experience with AIIn this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space. Key Takeaways: AI in Social Chat Commerce: AI is transforming how eCommerce brands engage with customers by integrating with social platforms like Instagram and Facebook Messenger. Through AI-driven conversations, brands can provide personalised shopping experiences, helping users make faster and better purchasing decisions.Influencer Marketing's Growing Impact: Influencer marketing is set to double in importance by 2025 for eC...
2024-10-0347 min
eCommerce PodcastFight Burnout and Pursue Your PassionIn this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned from selling on etsy to running his own successful Shopify site. Key Takeaways: Follow Your Passion to Combat Burnout: Nick’s journey from being a doctor to running a creative business highlights how following a passion project can provide a much-needed escape from burno...
2024-09-2656 min
eCommerce PodcastFix Your Broken AdsIn this episode of the eCommerce Podcast Host Matt Edmundson interviews Skip Wilson, founder of Draft Media Partners and host of the Advertising Podcast, and discusses the intricacies of modern digital marketing. Skip specialises in fixing broken ad campaigns and discusses in depth what makes an effective add campaign work. Key Takeaways: Fixing Broken Campaigns is a Process: Skip emphasises that advertising is a science, and campaigns need constant tweaking and optimisation. He compares it to fixing an engine—identifying where things break and making adjustments to improve performance, rather than accepting failure.The Importance of Under...
2024-09-1949 min
eCommerce PodcastMaking Chargebacks Manageable for Your BusinessIn this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of your business. Matt and Qi suggest many different methods by which these risks can be mitigated including using ChargeBlasts own post-transaction solution that preemptively addresses chargebacks before they reach payment processors.Key Takeaways:Chargebacks Are...
2024-09-1248 min
eCommerce PodcastCreating Offers Your Customer Can't RefuseIn this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.Key Takeaways: The Power of Value-Driven Offers: Caulen emphasises that a great offer isn't necessarily about discounts but about perceived value. He shares strategies like offering free gifts with high...
2024-09-0549 min
eCommerce PodcastBuy, Scale, Succeed OnlineIn this episode of the eCommerce Podcast host Matt Edmundson sits down with Jaryd Krause, founder of Buying Online Businesses, to discuss his experience in buying and selling online businesses. Jaryd shares his journey from plumbing to becoming a successful online business owner hoping to help others do just the same. Key Takeaways: Acquiring Established Businesses: Jaryd Krause emphasises the benefits of buying established online businesses rather than starting from scratch. This approach allows for immediate cash flow and reduces the risks associated with the high failure rate of startupsImportance of Organic Traffic: Jaryd highlights the val...
2024-08-2949 min
eCommerce PodcastHow Customer-Centric Strategies Can Transform Your BusinessIn this episode of the eCommerce Podcast, host Matt Edmundson interviews Laura Richard from Level 5 Strategy about the importance of customer experience and how it can drive business success.Create emotional connections: Laura emphasises that emotions account for 50% of consumer behaviour, although customers may not always express these feelings explicitly. Understanding the emotional benefits customers derive from products or services can help businesses craft experiences and messages that resonate on a deeper level, leading to stronger customer loyalty and satisfaction. Engage everyone in strategy development: A major reason why strategies fail is the lack of involvement from the tea...
2024-08-2252 min
eCommerce PodcastDrive eCommerce Growth with Data AnalyticsIn this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business.Key Takeaways: Set Clear Growth Goals: Jo emphasises the importance of having specific growth targets for your eCommerce business. By understanding your customer base, retention rates, and average order values, you can build a growth model that identifies the number of new customers needed to achieve your goa...
2024-08-1548 min
eCommerce PodcastFinding Marketing Success Beyond CookiesIn this episode of the eCommerce Podcast, host Matt Edmundson reunites with Amelia at Sub Summit in Dallas to discuss the evolution of marketing strategies. They explore the challenges and opportunities of old-school marketing channels like direct mail and podcast advertising in a digital age where traditional platforms like Facebook and Google are becoming saturated and less effective due to privacy regulations and rising costs.Key Takeaways:Embrace Old-School Marketing Channels: With the increasing scrutiny on privacy regulations and the decline of traditional attribution methods, it's crucial for marketers to diversify their media mix. Exploring old-school c...
2024-08-0142 min
eCommerce PodcastAI's Revolutionary Impact on the eCommerce WorldJoin host Matt Edmundson in this insightful episode of the eCommerce Podcast as he sits down with returning guest Valon Xhafa from Bahamics to dive deep into the disruptive power of AI in the world of eCommerce.Key Takeaways:AI's Role in Automating eCommerce Tasks: Valon Xhafa explains how AI is revolutionising the eCommerce industry by automating repetitive tasks, thereby allowing businesses to focus more on strategic and creative aspects. This includes optimiswing organic traffic, reducing cart abandonment, and enhancing SEO efforts.The Importance of Relevance in SEO: A significant insight shared by Valon is the...
2024-07-2549 min
eCommerce PodcastThe Power of Determination in EntrepreneurshipIn this episode of the eCommerce Podcast, and the first in a new series focused on business founders, host Matt Edmundson interviews Ana Estrougo, founder of the Octopus Club, a secondhand marketplace for maternity, baby, and kids' items. They discuss Ana's journey from conceptualising the Octopus Club to its current success, her determination and bravery as a founder, and the challenges and triumphs she has faced along the way.Determination and Bravery are Crucial for Entrepreneurs: Ana emphasizes the importance of determination and bravery in starting and running a business. Despite the challenges of being a new mother a...
2024-07-1851 min
eCommerce PodcastReimagining eCommerce With Content-Driven MarketplacesIn this episode of the eCommerce Podcast, host Matt Edmundson interviews Alex Back, CEO and founder of Couch.com, about his eCommerce journey and the transition from his previous venture, Apartment 2B, to his new project: Couch.com. Moving Away from Traditional eCommerce: After exiting Apartment 2B, Alex founded Couch.com with a new approach. Instead of directly selling products, Couch.com focuses on providing valuable content and education to consumers about buying couches. This includes brand reviews and guides to help users make informed decisions. This strategic shift aims to create a scalable platform that benefits both con...
2024-07-1145 min
eCommerce PodcastCut Costs and Keep Ethical When Sourcing ProductsIn this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with John Kyle Beaton, co-founder of a product sourcing agency with extensive experience in China. The conversation dives deep into the intricacies of sourcing products from China and explores the viability and ethics of this approach in the current global market.Key Takeaways:Building Direct Relationships with Factories is Crucial: One of the most important strategies for successful sourcing from China is to establish direct relationships with factories rather than working through trade companies. This ensures consistent product quality, better communication, and transparency i...
2024-07-0451 min
eCommerce PodcastLeveraging SEO for Greater Business SuccessIn this episode of the eCommerce Podcast, host Matt Edmundson interviews Brandon Leibowitz, the mastermind behind SEO Optimizers, to delve into the world of SEO and its importance in eCommerce. Brandon shares his journey from starting SEO Optimizers in 2007 to becoming an expert in the field, helping small and medium-sized businesses amplify their online traffic and convert clicks into clients.Importance of Backlinks: Backlinks are crucial for SEO success. They act as a vote of confidence from other websites, helping Google determine the trustworthiness and authority of your site. It's important to focus on acquiring high-quality backlinks from r...
2024-06-2748 min
eCommerce PodcastSurvive and Thrive in a Cookie-less WorldIn this episode of the eCommerce Podcast, Matt Edmundson discusses the complexities and opportunities of a cookie-less digital marketing landscape with Jeff Greenfield from Provolytics. Jeff shares his unique journey from biochemist to chiropractor to tech entrepreneur and magician, explaining how his diverse background influences his approach to marketing and problem-solving. Throughout the episode Matt and Jeff explore the implications of major tech companies like Apple and Google phasing out third-party cookies and what this means for marketers and businesses of all sizes.Three Key Takeaways:Shift to Awareness Marketing: Jeff Greenfield emphasizes the importance of m...
2024-06-2053 min
eCommerce PodcastWhy Your eCommerce Site Needs a Blog (and How to Get It Right)In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts.Discover:Why blogging is still a must for eCommerce sites in 2024How to approach blogging from a customer's perspectiveThe power of focusing on bottom-of-funnel contentStrategies for creating a cohesive internal linking structureTips for optimising your product pages for SEO successKey Takeaways:Blogging helps Google understand and rank your eCommerce site by providing context and topical...
2024-06-1359 min