Shows
Fire Footwear: Sneaker Talk (with Matt Frates)An Authentic Look at My 2025The end of 2025 is here, and while it was a great one for sneakers and the community, it was not the greatest year for Matt personally. Matt dives in a little to the uncertainty of the early part of his year, and how that was reframed to a new direction for 2026, and beyond.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www...
2025-12-3021 minFire Footwear: Sneaker Talk (with Matt Frates)The Undefeated Jordan 4Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the release was a massive success. There has been chatter about delayed shipping, and it begs the question "is sneaker culture spoiled?". Matt gives his take.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
2025-08-1815 minFire Footwear: Sneaker Talk (with Matt Frates)Toronto Sneaker Culture (with Trev from In Kix We Trust)Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker releases we have now. Trev has a lot to provide the culture, and this chat helps shine some light on his contributions.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates...
2025-08-061h 13Fire Footwear: Sneaker Talk (with Matt Frates)Diluted Sneaker HistoryNike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter? ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt...
2025-07-2816 minFire Footwear: Sneaker Talk (with Matt Frates)Who Is Matt Frates?Fire Footwear is nearing its third birthday, and looking back on the journey to this point is essential as this podcast grows. Matt sits behind the mic reminiscing about where things started, where they are, and where he wants them to go for the future of this podcast. If you found Fire Footwear recently, this is your chance to get to know the host a little bit more. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpod
2025-07-0722 minFire Footwear: Sneaker Talk (with Matt Frates)Social Media ToxicityExpounding on his initial episode about the Urban Necessities story, Matt goes into the human elements behind the aftermath. Social media is a mainstay in society and while it has its benefits, it also has many pitfalls. The Urban Necessities situation has been an example of the toxicity that social media can traffic in: taking sides, false narratives, ignorant opinions and more. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2025-06-3015 minFire Footwear: Sneaker Talk (with Matt Frates)Urban NecessitiesUrban Necessities, a popular sneaker consignment shop, is under fire due to allegations of defaulted payments and lacking customer service. Matt gives an overall take with the information had at the time (more has since been revealed). Like other scandals before it, Urban Necessities tests the trust of the sneaker community.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2025-06-2316 minFire Footwear: Sneaker Talk (with Matt Frates)Some Iconic Sneaker MomentsThe nostalgia brought on by the NBA Finals has Matt thinking about iconic moments in sneaker history. This episode presents 15 seminal moments along the road to sneaker culture in 2025. While sports helped drastically shape the mold of what is sneaker culture today, there are other moments sprinkled in that have had major impacts as well. What is your favorite moment?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays....
2025-06-1826 minFire Footwear: Sneaker Talk (with Matt Frates)Breaking Down the Nike Price HikesNike has raised prices, seemingly in response to trade decisions and conditions globally in 2025. Sneaker prices have be steadily going up over the years, but consumers continue to pay. With more attention paid to the prices of sneakers, Matt dives into today's prices compared to historical prices (adjusted the inflation) to see if things are as bad as we are making them out to be.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes...
2025-06-0918 minFire Footwear: Sneaker Talk (with Matt Frates)Dick's Sporting Goods Buys Foot LockerOn the heels of the sale of Sketchers, Dick's Sporting Goods makes a huge splash with their acquisition of Foot Locker. Foot Locker, like many businesses, is seeing a decline in sales and stock prices with the world economy in flux. Dick's pounced on an opportunity they hope will rise their value globally. What does this mean for sneaker culture? Matt returns and gives his thoughts.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew...
2025-06-0216 minFire Footwear: Sneaker Talk (with Matt Frates)Sketchers Sells for How Much?!Sketchers is a major global footwear brand, and one that has probably never been mentioned on this podcast. Their recent sale, for close to $9 billion, got Matt's attention. While Sketchers and sneaker culture have never been aligned, could this sale be the jumping point for Sketchers to get into the hype game? Matt gives his thoughts.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on...
2025-05-1615 minFire Footwear: Sneaker Talk (with Matt Frates)Pivoting from Basketball ShoesSneaker culture and basketball shoes have been synonymous for ages. Since the advent of the Air Jordan line, countless NBA (and WBNA) athletes have been given the signature shoe treatment. Each year new iterations of these signature lines debut, but has the line grown stagnant. Nike, Jordan Brand, and others need to look to other sports for their future. Matt talks through the possibilities.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released...
2025-05-0216 minFire Footwear: Sneaker Talk (with Matt Frates)Sneaker ConventionsBack from Rome, Matt dives into sneaker conventions, but not in the traditional way. Prior to leaving, friend of the show DeVante Mack (@realmackism on Instagram) recorded an episode for the week Matt was gone. Due to technical issues overseas, it never saw the light of day ... until now. Tap in as Matt reacts to Devante's episode and provides his own commentary on the matter.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes...
2025-04-2530 minFire Footwear: Sneaker Talk (with Matt Frates)Ronnie Fieg and KithThere have been many sneaker collaborators and influencers over the years. In the wake of the hype of running shoes in the culture, Matt briefly talks through Ronnie Fieg and his history in sneakers. He also talks a bit about Kith's arrival, influence and impact on the sneaker game. Tap in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2025-04-1115 minFire Footwear: Sneaker Talk (with Matt Frates)Who Are Sneakers Really For?The demographics of the sneaker world are dynamic. Many times when people hear about a "sneakerhead" they envision a certain look or behavior. The truth is that sneakers and the culture that surrounds them may not be for everyone. The culture attached to sneakers is perhaps made for specific people, but the commodities that are sneakers are for everyone. Matt thinks about his possible missteps as it relates to who he sees as "the culture" and gets introspective with you.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike...
2025-04-0417 minFire Footwear: Sneaker Talk (with Matt Frates)The Sneaker EconomyWith all the hype buzzing about the return of sneakers and sneaker hype, it's a good time to look at what defines the economy of sneakers. Is it just buzz around a release or two? Or is it more? Matt checks in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https...
2025-03-2116 minFire Footwear: Sneaker Talk (with Matt Frates)(Unintentional) Gatekeeping in SneakersSneakers is an expensive hobby with a large culture. There is a LOT to learn as you navigate. That knowledge can be a barrier to entry, and at times might be seen at gatekeeping. Matt talks through how he might be able to help.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on...
2025-03-1414 minFire Footwear: Sneaker Talk (with Matt Frates)Is Nike Tricking Us Into Copping?The Jordan releases in 2025 have been hot, heavy, and steeping in history. On the surface it appears we are all getting what we want, but underneath the hood it seems much more intentional. Are we being conditioned into copping out of FOMO? Matt weighs in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates...
2025-03-0815 minFire Footwear: Sneaker Talk (with Matt Frates)Restoring "The Feeling" in SneakersIt's no surprise that 2025 in sneakers has started out hot. Between limited stock and fighting at releases, the question has popped up all over of "has the feeling been restored in sneakers?". Matt gets on his soap box to talk about what the feeling is to him and how we can bring it back.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https...
2025-02-2815 minFire Footwear: Sneaker Talk (with Matt Frates)Sneaker Brand ResponsibilityStories in the sneaker news about violence at sneaker releases, Joe Freshgoods creating good will, and Yeezy going up in flames (again). Matt breaks it down.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail...
2025-02-1418 minFire Footwear: Sneaker Talk (with Matt Frates)Sneakers That Haven't Aged Well in 2025In sneaker culture, there are colorways and silhouettes that are universally beloved. Lately Matt has been wondering if all of them still hit the same in 2025? To find out, he asked YOU what you thought. Tap in to find out what the people had to say.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt...
2025-02-0723 minFire Footwear: Sneaker Talk (with Matt Frates)Is Sneaker Hype on the Rise?After a back and forth with a listener of the pod, Matt dives into some recent examples of exclusivity and hype. The question is, does this symbolize a rise in sneaker hype?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me...
2025-01-3114 minFire Footwear: Sneaker Talk (with Matt Frates)Leaders in Sneaker Culture (with DeVante Mack of The Mackism Effect)The topic of representation and leadership in sneakers has been rampant. Matt invites DeVante to talk this through. Who are leaders in sneakers to you?Support DeVante on Instagram: https://www.instagram.com/realmackism/Listen to the Mackism Effect: https://creators.spotify.com/pod/show/divergent-beingSupport Divergent Being on YouTube: https://www.youtube.com/@divergentbeing---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2025-01-2452 minFire Footwear: Sneaker Talk (with Matt Frates)Changes Seen in Sneaker CultureSneaker culture has changed fundamentally over the years, like many cultures do. How is the big question? Matt gives you five observations he has made. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.com
2025-01-1718 minFire Footwear: Sneaker Talk (with Matt Frates)Matt's 2025 Sneaker ResolutionsWith the turnover into a new year, many make New Year's resolutions. After the success of last year's episode, Matt is back with five sneaker resolutions he is looking to uphold in 2025. What are some of yours?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
2025-01-1015 minFire Footwear: Sneaker Talk (with Matt Frates)Matt's 2025 Sneakers (and Content) OutlookThe new year has turned over and 2025 promises to be great! Matt breaks down the prosperous year that was 2024 and looks ahead to what 2025 has in store for both sneakers and the podcast. Happy New Year everyone!---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates
2025-01-0417 minFire Footwear: Sneaker Talk (with Matt Frates)2024 (Subjective) Sneaker of the YearAt the end of each. year, sneaker culture debates on what the sneaker of the year is. While it's all completely subjective, Matt gives some of his favorites in a decent year for sneakers.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out...
2024-12-2723 minFire Footwear: Sneaker Talk (with Matt Frates)Nike Fumbling the Black Cement Jordan 3The Black Cement Jordan 3 is high regarded as one of the best Air Jordans of all-time. The release of the 2024 retro has been nothing short of controversial. The stories of lacking quality and inconsistency beg the question of whether sneaker lovers should voice with their wallets more loudly going forward. Matt checks in with his thoughts.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on...
2024-12-0618 minFire Footwear: Sneaker Talk (with Matt Frates)StockX and the Ideals of AuthenticityStockX is facing significant challenges as it grapples with its ability to authenticate sneakers, raising serious concerns about the integrity of the resale market. Matt gets into the implications of StockX's admission that it cannot guarantee the authenticity of the shoes it sells, especially in light of the lawsuit from Nike. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2024-11-2216 minFire Footwear: Sneaker Talk (with Matt Frates)The Legacy of DJ Clark KentDJ Clark Kent, sneaker icon, passed away at the age of 58. He was a true sneaker icon. Matt briefly goes into his legacy, and how he will be remembered by sneaker culture.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me...
2024-11-1815 minFire Footwear: Sneaker Talk (with Matt Frates)Embracing Your Purpose (with Chris Chase from WearTesters)Matt sits down with Chris Chase, the main personality of WearTesters. While both love sneakers, this chat goes down the rabbit holes of life and nerdom. Even if you come as a sneaker lover, this conversation will leave you feeling good.---Subscribe to WearTesters on YouTube - https://www.youtube.com/@WearTestersSubscribe to Some of My Favorite Things on YouTube - https://www.youtube.com/@SomeOfMyFavoriteThingsFollow WearTesters on Instagram - https://www.instagram.com/WearTestersFollow Chris on Instagram - https://www.instagram.com/nightwing2303
2024-11-011h 10Fire Footwear: Sneaker Talk (with Matt Frates)Co.JP and Global Sneaker CultureCo.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www...
2024-10-2616 minFire Footwear: Sneaker Talk (with Matt Frates)Nigo x Nike: Does This Collab Matter in 2024?Nigo's recent collaboration with Nike raises the question of its significance in 2024 sneaker culture. Host Matt delves into the impact of Nigo, a pivotal figure in streetwear and sneaker history, and discusses whether his influence still resonates with today's audience. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok...
2024-10-1815 minFire Footwear: Sneaker Talk (with Matt Frates)Frank Cooke and Tom Sachs Return to NikeNike is making significant changes in leadership and strategy, aiming to reshape its image and reconnect with sneaker culture. Host Matt Frates discusses the recent appointment of new CEO Elliot Hill and the return of influential figures like Frank Cook and Tom Sachs, highlighting their potential impact on the brand's creative direction.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram...
2024-10-0417 minFire Footwear: Sneaker Talk (with Matt Frates)StockX Partners with ... Walmart?StockX recently announced their intentions to partner with Walmart; bringing shoes from StockX to brick and mortar Walmart stores. While brand expansion is what StockX is looking for, is Walmart really the proper consumer base for them to achieve it? Matt gives his thoughts.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on...
2024-09-1316 minFire Footwear: Sneaker Talk (with Matt Frates)Breaking Some Sneaker NormsAnyone who is a part of sneaker culture knows there are certain behaviors that have become norms. We almost feel obligated to live the culture the same way as everyone else. After personally breaking one of these norms, Matt dives into his experience and some of the norms we've all accepted.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2024-09-0619 minFire Footwear: Sneaker Talk (with Matt Frates)A Ma Maniere and Sneaker SubscriptionsA Ma Maniere cemented their legacy as one of the most popular collaborators in the game with the news of their "While You Were Sleeping" collection; a collection of six silhouettes. Is Nike trying to tell us something with this? Rumor has it that Nike, trying desperately to gain back the sneaker consumer, is toying around with a sneaker subscription model. Matt breaks down what both of these news items could mean for the culture.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this...
2024-08-2317 minFire Footwear: Sneaker Talk (with Matt Frates)Nigel Sylvester and the Jordan 4 RMNike recently released a remixed version of the classic Jordan 4 called, the Jordan 4 RM. The first colorway, associated with famed BMX star Nigel Sylvester, has been a massive hit. The real question comes down to the place this shoe has in the future of the culture? Has Nike missed an opportunity to blend both old and new here? Matt discusses.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays....
2024-08-1617 minFire Footwear: Sneaker Talk (with Matt Frates)Nike Sues the Shoe SurgeonNike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYard's lawsuit against the man, but knows how that his initial thoughts were well enough informed. Thanks to fellow sneaker podcaster Sockjig, Matt dives into the lawsuit and confesses changes his tune.Check out Sockjig wherever you listen to your podcasts!---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpod...
2024-07-2616 minFire Footwear: Sneaker Talk (with Matt Frates)Creating Sneaker ContentSneaker content is a robust market of creative people. The creation of content is not an easy venture; investment is required. Matt talks about his journey to host of Fire Footwear, and answers a question he gets from listeners, "What sneaker content do you consume?"---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates...
2024-07-1221 minFire Footwear: Sneaker Talk (with Matt Frates)State of Sneakers Halfway Through 2024We are officially halfway through the year 2024 and there has been a good amount to talk about in the sneaker world. From blossoming new models to nostalgia pulls, Matt goes through the topics that have stood out to him throughout the year. Has it been a good year so far?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
2024-07-0624 minFire Footwear: Sneaker Talk (with Matt Frates)Undefeated 4s and Wu Tang Dunks Releasing: Is it a Mistake?Host Matt takes Fire Footwear live for the first time to talk about the recent news of the long awaited release of Undefeated Jordan 4s and Wu Tang Dunks. Is it a mistake on Nike's part to reach this far back into the archives?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on...
2024-07-0418 minFire Footwear: Sneaker Talk (with Matt Frates)Are New Kobes Wack in 2024?Kobe Bryant's legacy in basketball needs no introduction. A legend by any definition. Since his passing, the legacy of Kobes as a sneaker line needs to be revisited. With so many beloved colorways of the past, are today's releases lacking. Host Matt asks a question of himself by the end; did he miss the boat on appreciating Kobes?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt...
2024-06-1421 minFire Footwear: Sneaker Talk (with Matt Frates)Best 90's Basketball Shoes (Excluding Air Jordans)The NBA in the 1990s was a different beast entirely. Yes it had Michael Jordan, but the vast sea of all-time greats that graced the court back then was magical. Within each of the bitter rivalries and star players was a burgeoning of player edition basketball shoes. Matt dives into some of the best ones.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram...
2024-06-0724 minFire Footwear: Sneaker Talk (with Matt Frates)Yeezy Restocks in 2024In this bonus episode of Fire Footwear, Matt gives his thoughts on the influx of Yeezys hitting Adidas' website. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.com---Review...
2024-06-0709 minFire Footwear: Sneaker Talk (with Matt Frates)Remembering the Air Tech Challenge 2After an appearance on the Sneak Diss Podcast, and with the unveiling of the upcoming reimagined version of the Air Tech Challenge 2, Matt decides to take a deep dive into the shoe. Its place in sneaker history should be revered and remembered. Even if you are hesitant about the upcoming release, listen and be reminded of the history.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt...
2024-05-3117 minFire Footwear: Sneaker Talk (with Matt Frates)Changed the Game (Part 2): People Who Changed the GameIn this episode of Fire Footwear, we continue our exploration of the key figures who have fundamentally transformed the sneaker industry. Join host Matt Frates as he delves into the history and impact of five individuals whose contributions have left an undeniable mark on sneaker culture. From designers to cultural icons, discover how their innovations and influence have shaped the footwear landscape.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2024-05-1713 minFire Footwear: Sneaker Talk (with Matt Frates)Changed The Game (Part 1): Sneaker Models That Changed the GameSneaker Culture today is a wonderful thing, but how did we get here? There are so many factors that have led its current standing, it cannot be contained in just one episode. This episode dives into the sneaker models that have helped shape sneaker culture today, according to Matty Ice. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
2024-05-0317 minFire Footwear: Sneaker Talk (with Matt Frates)Have Nike SB Dunks Become Mid?Nike SB has been a staple in the sneaker community since 2002. The early days of Nike SB saw a reinvention of a failed silhouette, the Nike Dunk, and going voice to an unheard population in skateboarders. There have been many eras of Nike SB, and Matt goes through each era highlighting the best of the bunch. In the end, the question remains as to whether Nike SB dunks need another reinvention?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi...
2024-04-2723 minFire Footwear: Sneaker Talk (with Matt Frates)What is Innovation in Sneakers?A common complaint in sneaker culture today is the lack of innovation, but what does that really mean? Innovation usually speaks to advances in technology or ways of doing business. Creativity and a true sense of what real sneakerheads is lacking within the most popular brands. Matty Ice discusses the difference between innovation and creativity. Join in on the conversation.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays....
2024-04-1216 minFire Footwear: Sneaker Talk (with Matt Frates)Should Nike Create a Sneaker Vault?Once upon a time, Disney had the famous Disney Vault; a place where its prized movies would go for a period of time. In the vault, consumers had to wait for it to emerge to purchase it. What if Nike did this with its most famous models? Matty Ice discusses the potential impact this would have on the future of sneakers.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2024-04-0517 minFire Footwear: Sneaker Talk (with Matt Frates)Air Max Day's Relevancy in 2024March 26th is Air Max Day, and it is a day Nike puts a lot of stock into each year. There's no doubt that the Air Max 1, and some other models down the line, have made an impact on the culture. The question is, is that in any way a lasting legacy the way Jordan Brand's legacy has become. Matty Ice dives in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on...
2024-03-2916 minFire Footwear: Sneaker Talk (with Matt Frates)Trophy Room: Still Hype or Played Out?Marcus Jordan's Trophy Room has made an impact on sneaker culture since 2016. With his proximity to the man that started what is today's sneaker culture, he had an opportunity to tell unique stories through his collaborations. The past few collaborations have seen a change in the direction, with more of am emphasis on hype and resell. Matty Ice discusses.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow...
2024-03-2219 minFire Footwear: Sneaker Talk (with Matt Frates)What Is a "Classic" Sneaker?Hyperbole and recency bias skew our views as every week we deem a shoe a "classic". In reality, a classic should not only be objectively be great, but agreed upon by the culture compared to all of the shoes that have released over the years. Matty Ice dives into five criteria that he thinks will help define what a true classic is. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2024-02-2313 minFire Footwear: Sneaker Talk (with Matt Frates)Debunking Myths About Rep SneakersThe world of rep/fake sneakers is permanently embedded in the culture. The advent of quality and accessible knockoffs make the market a major player in today's game. Thing is, there are lots of myths being pushed about the market and those who traffic in it. It's not all bad though, and host Matt wants to give you some insight he has gained to help you either stay away from or successfully navigate the market. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this...
2024-02-0228 minFire Footwear: Sneaker Talk (with Matt Frates)The History of the Nike FoampositeIn an effort to live one of his suggested sneaker resolutions, host Matt Frates digs into the history of the Nike Foamposite. While the sneaker may not have been ready for the shoe in 1997, nowadays the shoe has a cemented place in the culture; both in the DMV and in global sneaker culture. Where were you when the Foamposite hit stores?Shoutout to listener Julius for the topic suggestion this week. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow...
2024-01-2616 minFire Footwear: Sneaker Talk (with Matt Frates)Early Looks Ruining Sneakers' AppealEarly looks are commonplace in sneaker culture today, most of which happen via social media. While consumers need to see products they could eventually consume, is the mass of early looks of pre-released sneakers ruining their appeal before we have a chance to cop. Matt thinks this over. Don't miss it.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2024-01-1915 minFire Footwear: Sneaker Talk (with Matt Frates)New Year's Sneaker ResolutionsHappy New Year fam! With a new year having turned over, the focus is always on making New Year's resolutions. In today's episode, host Matty Ice decides to share some resolutions he made surrounding his love of sneakers. While sneakers are great, these resolutions may help to love them even more, and quite possibly save some money along the way. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays....
2024-01-1218 minFire Footwear: Sneaker Talk (with Matt Frates)2023: Sneakers (& Life) Year in ReviewOut with the old, in with the new as 2023 has closed its doors. While we are always looking forward to upcoming events, host Matt Frates always feels it's a good idea to remember where you came from. This episode will be an overview of the year that was in sneakers, and also the year that was in life. Don't miss it.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.
2024-01-0519 minFire Footwear: Sneaker Talk (with Matt Frates)Can Resale Save Sneakers?Resale of sneakers has become so divisive that skate shops and boutiques are requiring customers to jump through more and more hopes in the name of sneakers; to the point of embarrassment. With resale slowly dwindling, is apathy for shoes also rising? Matty Ice discusses the impact sneaker resale may have on the future.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https...
2023-12-2220 minFire Footwear: Sneaker Talk (with Matt Frates)Sneaker of the Year 2023As 2023 comes to a close, it's time to examine the discussion around Sneaker of the Year. Content outlets are all getting their lists out to out list one another, but a discussion could be had on just how we should view each list. Matty Ice discusses the conversations being had about the sneaker of the year, while also giving not one ... but two lists.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released...
2023-12-1518 minFire Footwear: Sneaker Talk (with Matt Frates)Why Do People Buy Sneakers?The sneaker community is larger than it has ever been, but not everyone has entered into it for the same reasons. Recent questions from listeners has host Matty Ice thinking about the behaviors of sneaker culture. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates...
2023-12-0816 minFire Footwear: Sneaker Talk (with Matt Frates)Complex Sold: Changing Sneaker ContentNews broke that the Complex Network was being sold for $140 million; a low price given its stature in the sneaker community. As the sneaker game has cooled off, so has sneaker content. The content game has evolved to something different, and is based on the wants of the consumer. Matty Ice discusses.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram...
2023-11-2417 minFire Footwear: Sneaker Talk (with Matt Frates)Jordan 1 Royal Reimagined Sitting on ShelvesThe recent release of the Jordan 1 Royal Reimagined saw the sneaker community largely sitting it out. What once would have sold out in a heartbeat can now be found in a full size run on the SNKRS app. What happened? Was the shoe poorly executed, or did Nike make a misstep in their release plans? Matty Ice dives in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow...
2023-11-1815 minFire Footwear: Sneaker Talk (with Matt Frates)Spike Lee and Jordan Hybrid ModelsIn talking through the icons of sneakers, host Matty Ice forgot one of the most important icons in the game; Spike Lee. Spike Lee's early influence on the sneaker game led to his own shoe, the Jordan Spizike. In 2024, Nike is bringing back the old silhouette, and it got the host to thinking about the other Jordan hybrid models in the lineage of the sneaker game. Some are good, some are note, but either way, tune in and learn.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what...
2023-11-1020 minFire Footwear: Sneaker Talk (with Matt Frates)Exploring the Icons of Sneaker CultureToday's world and media is all about hyperbole. We are constantly prisoner to recency bias in giving people the label of icon. It happens in the sneaker community as well, but what does truly make someone an icon in sneaker culture? Matty Ice talks through his criteria, offering up influential names of the past for people to remember. In the end, you find out his Mt. Rushmore of icons in the sneaker game. Don't miss it.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help...
2023-11-0326 minFire Footwear: Sneaker Talk (with Matt Frates)Reimagined Jordans and NikesJordan Brand, and by extension Nike, is fully on the "reimagined" path when it comes to their most beloved Jordan colorways. The unveiling of the Jordan 4 Bred, and its beautiful black leather, have brought mixed feelings to some in the culture. Is Jordan brand missing the point of reimagining these iconic shoes? Host Matty Ice talks through some of other colorways Nike should consider giving the full reimagined treatment to.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com...
2023-09-2918 minFire Footwear: Sneaker Talk (with Matt Frates)Matty Ice's Rotation (and Some Pick-Ups)Matty Ice does a lot of talking about sneakers that others wear, but rarely gives a glimpse into his own sneaker closet. In this episode, you get a peak of the top fives sneakers in Matt's current sneaker rotation. As a surprise, in lieu of a release of the week, you get to hear about two of Matt's recent pick-ups!Support Crucial Van: https://www.etsy.com/shop/Oldasskilla---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi...
2023-09-1518 minFire Footwear: Sneaker Talk (with Matt Frates)Remembering Momma IceNearing the two year anniversary since Momma Ice passed away, Matty Ice gives you a glimpse into her and their relationship. Momma Ice was a complicated woman at times, but loved fiercly. Time is a finite commodity, and sometimes we need to put the sneakers aside to ground ourselves. In the end, we need to do what we can to cultivate and nourish our important relationships.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew...
2023-08-2720 minFire Footwear: Sneaker Talk (with Matt Frates)Kobe Bryant's Sneaker LegacyKobe Bryant's legacy goes beyond the basketball court. His untimely death in 2020 took his popularity in the sneaker world to new heights. With the announcement of the Kobe 8 Protro "Halo", to honor Kobe on his birthday, Matty Ice talks through Kobe's lasting legacy in sports, sneakers, and life.---Hat worn by Matty Ice: Halls of London - http://www.hallsoflondon.com/---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpod
2023-08-1919 minFire Footwear: Sneaker Talk (with Matt Frates)Rep Sneakers: The Great DebateReplica sneakers are probably the most polarizing topic in the sneaker world. Are they evil? Should you wear them? Does it matter? Matty Ice talks through the topic of reps by diving into the recent rumblings with them, the different perspectives people have, and the spreading of love and unity within sneaker culture.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www...
2023-08-1120 minFire Footwear: Sneaker Talk (with Matt Frates)The State of Sneaker CultureMatty Ice brings Fire Footwear, a long standing audio podcast, to I&C Sports on YouTube. A passionate member of sneaker culture, he asks the question "what is the state of sneaker culture today?" It's a loaded question as the tides have changed since 2020. The real question is "are we in a golden era of sneakers?" ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on...
2023-07-2818 minFire Footwear: Sneaker Talk (with Matt Frates)Reviewing the Movie "Air"Having finally seen the critically acclaimed movie "Air", Matty Ice is ready to break it down for the Fire Footwear community. While initially hyped as a movie for sneakerheads, it really was a movie about the underdog. The real question for the listeners is did the host enjoy it? Tune in and find out!---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https...
2023-06-3016 minFire Footwear: Sneaker Talk (with Matt Frates)Father's Day and Dad SneakersAfter a visit to see his dad over Father's Day Weekend, Matty Ice comes back to the airwaves to reflect on his time there. Time and experience bring with it wisdom and growth, and seeing his son interact with his dad has added new layers of perspective on his childhood. Also, what are some of the "best" dad shoes of all-time? Tune in and find out!---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew...
2023-06-2321 minFire Footwear: Sneaker Talk (with Matt Frates)Alternatives to Air Jordans and Nike DunksIn a sneaker world where Jordans and Dunks are becoming stale, we must look for a solution this complacency. In today's episode, Matt dives into other silhouettes, and companies, that aren't on the radars of most sneakerheads. In an effort to expand our thinking, we look at how you can still be fire, but maybe even with some function too.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays....
2023-06-0921 minFire Footwear: Sneaker Talk (with Matt Frates)Novella: Looking Into the Future of SneakersIn this episode of Fire Footwear, host Matt Frates dives into the future of sneaker culture, examining the rise of the resale market, the impact of social media on hype, and the emergence of new sneaker brands like Novella. He discusses the importance of storytelling in design and the role both established and emerging brands play in shaping the sneaker world. From the iconic Jordan brand to innovative newcomers like Novella, this episode explores the evolution of sneaker culture and the direction it's heading in.Shop on Novella's Website: https://novella2020.com/Find Novella on...
2023-05-2017 minFire Footwear: Sneaker Talk (with Matt Frates)Exploring Sneaker Collaborations: From Travis Scott to Fear of GodOn this episode of Fire Footwear, Matty Ice delves into the world of sneaker culture and beyond. He discusses the importance of foot comfort and protection, especially for older consumers like him. He also discusses the rise and impact of sneaker culture on social media, and the creative visions of well-known sneaker collaborators like Jerry Lorenzo, Virgil Abloh, and Travis Scott. But the hosts also remind listeners of the importance of appreciating what is in front of them, even in the world of sneaker culture. Tune in for all this, and more.---Subscribe to...
2023-04-2721 minFire Footwear: Sneaker Talk (with Matt Frates)My London TravelsMatty Ice is back in the U.S. after a great trip to England. Having come down from the experience, he has many thoughts on his time there. From sneaker culture in the UK, to food, to differing language, the trip had it all. ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on...
2023-04-1227 minFire Footwear: Sneaker Talk (with Matt Frates)Sneaker CitiesMatty Ice is crossing the Atlantic to visit the great country and England. In doing research for the trip, it dawned on him that so many cities around the world have a rich sneaker culture. In this episode we talk through some of the most prominent cities in sneaker culture today.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com...
2023-04-0421 minFire Footwear: Sneaker Talk (with Matt Frates)Tom Sachs & Ja Morant: How Much Should Sneaker Culture Care?While the sneakers themselves are awesome, it's the humans that make up the culture. The creators can sometimes get a pass for troubling behavior, but the question that's on Matty Ice's mind is "should they?". Matt talks through the Ja Morant and Tom Sachs stories while wrestling with the morality of it all.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www...
2023-03-2125 minFire Footwear: Sneaker Talk (with Matt Frates)Community in SneakersIn light of A Ma Maniere's Jordan 12 release for women, and the news of Kanye and Adidas possibly reuniting, Matty Ice thinks about the importance of community. In today's divided world, it's important not to further that divide (Kanye) but to lift up all parts of the sneaker community (women). ---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
2023-02-2220 minFire Footwear: Sneaker Talk (with Matt Frates)40 Years of Matty IceForty years ago this week, Matty Ice was born. The world was a different place in 1983; sneaker culture hadn't blossomed into what it is today. The last forty years have seen many ups, downs and sneaker releases, but all of it has led to this moment. Join in and get a deeper glimpse into the host of this show, and continue to build the community around this podcast and sneakers.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com...
2023-02-1433 minFire Footwear: Sneaker Talk (with Matt Frates)Do Sneaker Companies Really Care About Us?In an episode inspired by other sneaker content creators, Matty Ice talks through what sneaker companies actually care about. A fundamental question is "should we really be investing in the companies that are making so much money off of us?"---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok...
2023-01-3118 minFire Footwear: Sneaker Talk (with Matt Frates)Sneakers' Connection to Societal NarrativesSneakers are a wonderful part of our culture, but can they symbolize more than just sneaker culture? Matty Ice looks into sneakers' connection with societal narratives over the course of their history.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me...
2023-01-1717 minFire Footwear: Sneaker Talk (with Matt Frates)Forgotten Sneaker SilhouettesAre sneaker companies missing an opportunity by releasing the same silhouettes year after year? Matty Ice discusses some forgotten silhouettes in the history of sneakers.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.com
2023-01-1023 minFire Footwear: Sneaker Talk (with Matt Frates)Anticipated Sneaker Drops of 2023The calendar has turned over to 2023, and there are a lot of sneaker drops to look forward to. Matty Ice breaks down some of the known releases to look forward to this year.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to...
2023-01-0317 min
Fire Footwear: Sneaker Talk (with Matt Frates)2022: Sneakers Year in ReviewThe year 2022 was quite the year. In some ways it was the most normal year we have had since the pandemic started. For sneakers, like every year, it was packed. Matt breaks down the headlines and drops that defined the sneaker year 2022.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https...
2022-12-2721 min
Fire Footwear: Sneaker Talk (with Matt Frates)Sneaker of The Year 2022There were a lot of drops throughout 2022, but which one was the best? Check out Matty Ice's subjective list.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.com---For...
2022-12-2022 min