Shows
The Smart Passive Income Online Business and Blogging PodcastAre Online Courses Dead? with Matt Gartland#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partner Matt Gartland today. Together, we’ve seen tens of thousands of students enroll in our courses over the years. But things are different now. People aren't buying information. Instead, they need help taking action. That's where we come in with a community-powered spin on traditional online learning. But what are the other strategies top creators use to repurpose old course content? Listen in becaus...2025-07-1621 min
Tropical MBA: Entrepreneurship & Founder Lifestyle#814 Growth vs. Optimization — 90% of Growth Comes from 10% of Activities?What happens when you’ve optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today.
You’ll also get a behind-the-scenes look at how Dan and Ian run operations in under 5 hours per week using the “Four Bricks”: financials, a measured plan, indi...2025-07-0339 min
Real Estate Round TableKevin Gartland, All American Title: What You Need To Know About TitleWhat is title insurance? This is a frequent question from anyone who has purchased a home. Matt Healy sits down with Kevin Gartland, Chief Operating Officer at All American Title, to discuss why title exists, who it protects, and how it plays into the larger scope of the real estate transaction.Learn more about All American Title at https://www.allamericantitleco.com/.2025-07-0228 min
7-Figure Leap with Dustin RiechmannHow to Thrive in a Flooded Creator Economy with Matthew GartlandMatt Garland, President and Co-Founder of SPI Media, talks about the realities of running a business in today’s creator economy. Matt shares his journey from corporate leadership to becoming a driving force behind SPI’s shift from courses to community-based models. He breaks down how simplifying your offer stack can be a game changer, the importance of focusing on recurring revenue, and the evolution of business strategies in a crowded market. If you’re looking for actionable insights on building a future-proof business, this is a conversation you won’t want to miss.Chapters00:00:00 – The Struggles...2024-10-2237 min
Unbreakable Business80: Sustainable business growth through cashflow forecasting with Matt GartlandDo your business finances feel chaotic, to the point that the idea of organizing your finances stresses you out? Matt Gartland of Smart Passive Income joins us to share how to reset your finances and find joy in the numbers with simple organization practices like forecasting your cashflow. Listen in as he highlights why he believes slow business growth is the key to long-term sustainability and how you can also make intentional decisions between profitability and growth. Now, if you love this conversation, then you don’t want to miss out on Matt’s upcoming webinar with...2024-10-1636 min
How to Be Awesome at Your Job997: How to Push Past Self-Doubt and Find the Confidence to Pursue Big Things with Pat Flynn and Matt GartlandPat Flynn and Matt Gartland share insights on impostor syndrome–and more–from their community of thousands of developing entrepreneurs.— YOU’LL LEARN — 1) The mindset shift that stops self-doubt2) The three daily questions that build confidence3) Why to seek more uncomfortable situationsSubscribe or visit AwesomeAtYourJob.com/ep997 for clickable versions of the links below. — ABOUT PAT AND MATT — Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people build thriving online businesses. He has been featured in Forbes and in the New York Times for his work. He calls hi...2024-09-2642 min
How to Be Awesome at Your Job997: How to Push Past Self-Doubt and Find the Confidence to Pursue Big Things with Pat Flynn and Matt GartlandPat Flynn and Matt Gartland share insights on impostor syndrome–and more–from their community of thousands of developing entrepreneurs.— YOU’LL LEARN — 1) The mindset shift that stops self-doubt2) The three daily questions that build confidence3) Why to seek more uncomfortable situationsSubscribe or visit AwesomeAtYourJob.com/ep997 for clickable versions of the links below. — ABOUT PAT AND MATT — Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people b...2024-09-2640 min
The Smart Passive Income Online Business and Blogging PodcastWhy Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things we can do is bring people together in small groups. With human connection coming at a premium, is this where online business will go in the Age of AI? In this roundtable episode, we tackle the state of community building in 2024 and share our best tips for newcomers in the space. Joining me for this chat are the incredible Natalie Franke, Head of Marketing at Flodesk, and SPI CEO Matt Gartland. So...2024-09-2049 min
The Art of Selling Online CoursesHow We Built an Online Community of 1,200 Entrepreneurs | Matt GartlandSend us a textWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver thought about what it really takes to build a successful online community that stays active and engaged?In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a communit...2024-08-2735 minThe Smart Passive Income Online Business and Blogging PodcastThe Brave Change You Need—Roundtable with Todd Henry, Jason Feifer, and Matt Gartland#814 Are you doing brave work and does it make you proud of yourself? Were you to start over, would you do things the same way now? If you're anything like me, asking these questions can lead to some uncomfortable realizations. That said, the answers you come to can propel you into the next chapter of your life! Today's episode might be the push you need to start doing something that lights you up. Joining me for this roundtable chat are author Todd Henry, Jason Feifer of Entrepreneur magazine, and SPI CEO Matt Gartland. My guests and I discuss everything...2024-08-2352 minThe Smart Passive Income Online Business and Blogging PodcastHow to Take Control of Your Time with Nir Eyal and Matt Gartland#808 You have to choose. Like most people, you can give up control of your time and attention to others. That's the default in today's world, but it's unlikely to put you on a path toward your goals. To succeed, you must make a different decision. You have to resist the things that break your focus and take control of your life. You have to be indistractable! This roundtable with author Nir Eyal and my business partner Matt Gartland is one of the most powerful discussions I've had on the podcast all year. Please listen in because the actionable tips...2024-08-0250 min
Community Creators with Shana Lynn[Highlight] How Billing Cycles Impact Subscription Retention with Matt GartlandYou've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model a...2024-05-0708 min
Web Design Business with Josh Hall310 - Are you Building a Job, Business or Exit with Matt GartlandCEO of Smart Passive Income and Pat Flynn’s biz partner Matt Gartland is back on the podcast to help you cast a vision for your business and help you identify what you really want to create as a web designer…a job, business or potentially an exit.In This Episode01:43 - Create a Vision for Web Design13:36 - Understanding Mission, Vision, and Goals24:29 - Incubators and Small Business Growth30:56 - Pivoting a Business Model34:41 - Sunsetting Services and Pursuing New Business42:16 - Apple's iPod and Web Designer Evolution45:56 - Me...2024-01-2956 minThe Smart Passive Income Online Business and Blogging PodcastMatt and Pat Talk about the Future of SPI#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of conversation SPI CEO Matt Gartland and I have all the time. This is where we think the industry is going in the next few years and what we're doing about it. We've never shared a behind-the-scenes look quite like this! As you know, our focus is on community. Listen in to hear how our 10x move on that front, the EIR...2024-01-1753 min
Talent Empowerment with Tom FinnCultivating Smart Passive Income With Tom Finn, Pat Flynn and Matt GartlandAre you struggling to balance your family life with growing your online business? Pat Flynn and Matt Gartland are the Founder and CEO of Smart Passive Income, a purpose-driven company that provides a trusted learning and development ecosystem for online entrepreneurs. In this episode of the Talent Empowerment Podcast, we explore the world of fatherhood and entrepreneurship and cover other valuable topics like how to build a thriving community, and why discussing failure is essential.🎙️Talking Points:(01:51) The purpose-driven component(12:02) Balancing family and business(18:11) Creating community-powered courses(29...2023-11-0247 minTalent Empowerment with Tom FinnPreview: Pat Flynn & Matt Gartland[You can listen to the full episode on Thursday, November 2nd] Are you struggling to balance your family life with growing your online business? Pat Flynn and Matt Gartland are the Founder and CEO of Smart Passive Income, a purpose-driven company that provides a trusted learning and development ecosystem for online entrepreneurs. In this episode of the Talent Empowerment Podcast, we explore the world of fatherhood and entrepreneurship and cover other valuable topics like how to build a thriving community, and why discussing failure is essential.2023-10-3103 min
The Retirement Fiduciary PodcastDigital Marketing Strategies with Matthew Gartland and Matt ErneyAdam welcomes Matthew Gartland, Founder of SPI Media, and Matt Erney, Founder of Social Firm to the podcast to discuss the importance of digital marketing strategies and it's ever-changing landscape. Matthew and Matt share more about Artificial Intelligence, and some different ways people are using AI to market and grow their business. The guys look at the difference between building an audience versus building a community, and the different benefits of each. What are the benefits of trying all of these marketing strategies together? And how will AI disrupt current tactics and methods for marketing initiatives? Listen now to The C...2023-10-1943 min
Unbreakable Business25: The Future of Growth with Matt Gartland of Smart Passive IncomeDid you know that 85% of small businesses agree that word-of-mouth marketing brings them the most new customers? Despite this, most marketing advice for independent business owners centers on social media instead of the power of community-led growth.On this episode, Matt Gartland joins us to discuss the future of growth for your independent business. As an entrepreneur with 10-plus years of experience and four exits under his belt, he specializes in online companies that operate in a combination of the media, education, tech, and e-commerce markets. Today, Matt serves as the CEO of Smart Passive Income...2023-09-2044 minThe Smart Passive Income Online Business and Blogging PodcastThe Creator Economy Middle-Class—Roundtable with Jason Feifer, Terry Rice, and Matt Gartland#712 Many of the highest performers, the people we often try to emulate, are actually miserable. You see, there are trade-offs in chasing extraordinary success that may not appeal to us once we understand what they are. So where's the sweet spot? How do we build a business we're proud of without sacrificing everything else in the process? Here's the thing—most people find incredible fulfillment in operating at a level of mastery in a small niche. This creator economy middle class is the topic of today's fantastic discussion between Terry Rice, Jason Feifer, Matt Gartland, and me. In this ro...2023-09-0153 minCommunity Creators with Shana LynnCommunity First Offers with CEO of Smart Passive Income Matt GartlandToday, we're bringing you an interview with Matt Gartland, CEO of Smart Passive Income, which you may know as Pat Flynn's community. Matt is letting us behind the scenes of what it's like to be a CEO, what kind of role he plays in the company and how switching to a community-focused offer has led to such a high retention rate.Key Takeaways:Intro (00:00)Matt’s favorite community (01:45)How did Matt get to be the CEO of SPI, what are his career milestones? (04:25)If Matt were to describe SPI to...2023-08-1545 min
Entrepreneurs on FireAudience Buildings Vs Community Building: The Important Difference with Pat Flynn and Matt GartlandPat Flynn is a father, husband, and entrepreneur based in San Diego. He is a keynote speaker, WSJ bestselling author, tech startup advisor, YouTuber with 150M+ views, and host of the SPI podcast. Matt Gartland is an online entrepreneur with 10+ years experience and 3 exits to date. Today he serves as the CEO of SPI Media. He’s also an advisor and investor in creator-focused tech startups. Top 3 Value Bombs: 1. If you're not building community, you will be left behind straight up. The community doesn't have to be big. You can start simple. ...2023-05-2428 min
Founders ClubSmart Passive Income Media Co-Founder Shares All 💥💰 | Matt Gartland On Founders ClubMatt Gartland, our guest for today is co-founder of the successful online course platform, SPI Pro. Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360 In this video, Matt Gartland, shares his expertise on how to build a sustainable and profitable business through passive income streams. He covers a range of strategies and tactics that entrepreneurs and business owners can use to create multiple sources of passive income, including digital products, memberships, affiliate marketing, and more. Matt provides actionable tips and insights based on his own experience, as well as case studies of other s...2023-05-0351 min
Dreams In DriveFeeling Stuck? Pat Flynn + Matt Garland Share Their Top GROWTH + INNOVATION Tips At some point along the #dreamdriving journey, you're going to want to GROW. But how? The duo behind the growth of the massively successful Smart Passive Income - Pat Flynn & Matt Gartland - share their top tips and strategies that can help you take your dreams out of PARK and into DRIVE. Plus, they share their own #dreamdriving challenges and how they overcame obstacles along the path to success. Meet The Guests: Pat Flynn - Founder, Creator, and Head of Growth Pat is the man who started it...2023-04-1050 minThe Smart Passive Income Online Business and Blogging PodcastHow to Win Big in a Recession—Roundtable with Jason Feifer and Matt Gartland#670 Many people now face the same reality I encountered during the 2008 recession. Freshly laid off from a dream architecture job, I realized that building a business would be my only shot at taking control of my future! You see, times of great disruption are a chance for new ideas to come to the fore. That's precisely the topic of today's roundtable chat with Entrepreneur editor-in-chief Jason Feifer and SPI CEO Matt Gartland. Together we tackle everything from taking initial steps like defining your version of success to time management and sustainable business growth. We share the tools and resources...2023-04-0758 min
The How of Business - How to start, run, grow and exit a small business.Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland - their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their business, SPI. Matt had a successful corporate career, and Pat was building his career as an architect before starting their first small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources an...2023-03-0649 min
Marketing Made SimplePat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey. -- In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that cr...2023-01-2530 min
Bootstrapping Your Dreams Show#320 How Smart Passive Income Can Help You Take Control Of Your Life And Financial Future | Pat Flynn & Matt GartlandPat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor. Pat has founded several ventures like SPI Media, The smart passive income podcast, Switchpod, and FuseBox.fm to name a few. Pat started the Smart Passive Income blog with the intention to help online entrepreneurs get started and stay on the right path. Pat uses his experience to help others answer the questions he once faced and shares the tools and techniques that have worked for him. Flynn saw the power of passive inc...2022-12-2342 minBootstrapping Your Dreams Show#320 How Smart Passive Income Can Help You Take Control Of Your Life And Financial Future | Pat Flynn & Matt GartlandPat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor. Pat has founded several ventures like SPI Media, The smart passive income podcast, Switchpod, and FuseBox.fm to name a few. Pat started the Smart Passive Income blog with the intention to help online entrepreneurs get started and stay on the right path. Pat uses his experience to help others answer the questions he once faced and shares the tools and techniques that have worked for him. Flynn saw the power of passive inc...2022-12-2342 min
Life and Money ShowRefined Passive Income-Generating Ideas For Online Entrepreneurs with Pat Flynn and Matt GartlandThe advantages of a visionary-integrator partnership in businessThe value of community-powered coursesHow Smart Passive Income guides people in their entrepreneurial growthWays to earn actual passive income through your websiteBenefits of engaging in entrepreneurial spaces The Life & Money Show Spotlight:Your Life & Money: What is one thing you're doing to live a meaningful and intentional life by design?Other's Life and Money: What is one life or money hack that you can share that will make an impact in others' lives right now? Life & Money in the World: What's the one thing you're doing right now to ma...2022-12-2249 min
The Kelly Roach ShowThe Importance Of Community In The Online World | feat. Pat Flynn and Matt GartlandPat Flynn and Matt Gartland share a special bond as business partners. Together they run SPI Media. Pat is the founder and creator, while Matt is a partner and CEO. SPI is developing state-of-the-art content, training, and resources to help you launch and grow your business. In today's episode, Pat shares how the 2008 financial collapse sent him on his entrepreneurial journey in the digital space, which led him to hire Matt for a project, which led to a friendship-turned-business partnership. Matt and Patt also talk about the importance of building a community with your brand, and what led them...2022-12-1638 min
The Community ExperienceHot Takes on the State of Community with Matt Gartland of Team SPI#064 Entrepreneurs are scrambling to jump on the community-powered course bandwagon that’s taking digital learning by storm. But what are CPCs, exactly? Are they the right fit for you? And how do you create experiences that actually enhance student outcomes? SPI CEO Matt Garland joins our host Jillian to answer all of that. Today, we go all in on how community is reshaping educational content. We dive into the benefits but also steer course creators away from trendy methods that don’t make sense for most brands. You’ll also get a sneak peek at SPI’s All Access Pass. Th...2022-11-1551 min
Journey To LaunchEpisode 292- Building a Community, Using Entrepreneurship to Build Personal Wealth & Scaling a Business w/ Pat Flynn & Matt GartlandPat Flynn, entrepreneur, author and podcaster founder of Smart Passive Income (SPI) , and Matt Gartland, COO of SPI join the Journey To Launch podcast to discuss all things entrepreneurship, building a community, and how to be a successful business owner. In 2008 Pat Flynn was laid off from his dream job. Turns out, that was the best thing that could have ever happened to him. Now, he hosts a podcast with over 80M downloads, has published multiple books, is an angel investor, and has teamed up with Matt Gartland, tech industry and startup venture veteran, to scale and g...2022-10-1942 min
Creator SciencePat Flynn and Matt Gartland – Courses, community, and the future of educationWATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor. Matt Gartland is the CEO of Smart Passive Income and a servant leader whose greatest joy comes from empowering other leaders, teams, and organizations to achieve their potential through sustainable growth.Smart Passive Income is a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business.In...2022-10-1850 min
Open ThreadsThe business of community with Matt Gartland, CEO of SPI with Pat FlynnMatt Gartland, partner and CEO of Smart Passive Income, joins me to talk about the business of community.Brian and Matt's conversation was recorded on August 29, 2022.2022-08-2937 minWeb Design Business with Josh Hall200 - Where Online Business is Heading with Smart Passive Income CEO Matt GartlandCEO of Smart Passive Income, Matt Gartland, joins us for this special 200th episode of the podcast to share about what he sees is working well in their business right now and where online business is heading from 2022 and beyond.In This Episode00:00 - Introduction03:24 - Greeting to Matt05:17 - Glimpse of past/present08:45 - Collaboration12:27 - New York Times13:55 - Business side focus16:23 - Prioritizing content17:43 - Retention20:04 - Subscription model23:06 - Hybrid subscription25:02 - Services as an add-on28:04 - New business constructs2022-07-111h 09The Smart Passive Income Online Business and Blogging PodcastHow to Craft a Team Retreat That Achieves Great Things with Matt Gartland#535 Our vision at SPI most years is to bring our team together in the fall to think about the following year, source ideas, have conversations, and arrive at a strategic plan for the next year. We lost out on the opportunity to do that last year in the height of COVID, but 2021 provided an opportunity to “reboot” our in-person team summit. In today's episode, I take you behind the scenes to understand exactly what we did in Denver, and how it's guiding the direction of SPI in 2022. To help with that, I invited my co-CEO and chief operating and fina...2021-12-2233 min
Success School146 - Mindset, Muscle and Motivation with PT's Joel Gartland & Liam ArmitageIn this episode Matt Hall is joined by Personal Trainers Joel Gartland and Liam Armitage as they discuss health, fitness, bodybuilding, relationships, mindset, overcoming negative emotions, mental health and so much more. Also don't forget to become a Rich In Success Member and receive over 40 training videos, a live monthly coaching call with Matt and exclusive bonus content and interviews, click here now: https://richinsuccess.thinkific.com/courses/rich-in-success Please subscribe, download, rate and review our Podcast: iTunes - http://bit.ly/richinsuccess You can follow Rich In Success at: ...2021-09-151h 18
Frugalpreneur: Building a Business on a Bootstrapped BudgetCreating Community with Pat Flynn and the Smart Passive Income Team with Matt GartlandMatt Gartland is the COO, CFO, and Head of Innovation at SPI Media (aka Smart Passive Income). He talks to us about building the community of SPI Pro, and about what's next for Fusebox2021-09-0322 min
The Fizzle ShowBuilding Teams and SPI Media with Matt GartlandMatt Gartland, Co-Founder of SPI Media, joins us today to talk about his experience hiring and building teams, the marriage of a business partner and the community of SPI Media.2021-04-2245 min
SupercastersSmart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your AudiencePat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!---Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).For th...2020-10-0659 min
Think Big Act Small066: Matt Gartland - co-founder, COO and CFO, SPI MediaMatt is co-founder, COO and CFO at a global online business SPI Media. Matt’s years of experience and self-directed learning, often supported by a mentor, has created the space for him to grow as a leader, communicator and team builder which has led to his current job leading the entirely virtual team at SPI Media. In the interview, Matt and I discuss the importance of psychological safety, community, connection and support that we all need, especially in these uncertain times. Enjoy, Tristan ___ More info on the Culture Is...2020-09-0241 min
Creator SciencePat Flynn and Matt Gartland – Why Pat acquired Matt's agency in order to grow Smart Passive IncomePat Flynn and Matt Gartland are the partners behind Smart Passive Income (SPI). Smart Passive Income is a media company elevating entrepreneurs to within reach of their dreams.The Smart Passive Income podcast is one of the top Business podcasts with more than 60 million downloads.In this episode we talk about Pat’s journey starting SPI, Matt’s parallel journey building Winning Edits, their successful and failed projects, and ultimately why they decided an acquisition made sense.Transcript and show notes can be found here.Get started with BetterHelp and save 10%2020-08-251h 10
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle DesignAM 0001: How Do I Support Local Businesses as an Online Entrepreneur During This Crisis?In this very special episode, we're temporarily changing the name to AskMatt! I'm turning over the episode to Matt Gartland, who is my business partner, friend, and CFO/COO of SPI Media. Matt is hosting the show today, and for the next few episodes, to answer questions about what steps online business owners should take during this COVID-19 crisis. Today he answers a question from Tristan, who asks "How can online entrepreneurs better support local businesses during this crisis?" In addition, Matt also talks about how businesses can better manage their cash in order to prepare for future economic uncertainty...2020-04-1518 min
The Smart Passive Income Online Business and Blogging PodcastSPI 375: The State of Podcasting in 2019 with Matt and Pat#375: Matt Gartland, COO and CFO of Flynndustries LLC, joins the show to talk about the state of podcasting in 2019, including trends, why we think that there's still plenty of room to start your show, and various revenue models for podcasts. Podcast show notes available here: https://www.smartpassiveincome.com/session3752019-06-1243 minThe Smart Passive Income Online Business and Blogging PodcastThe State of Podcasting in 2019 with Matt and Pat#375: Matt Gartland, COO and CFO of Flynndustries LLC, joins the show to talk about the state of podcasting in 2019, including trends, why we think that there's still plenty of room to start your show, and various revenue models for podcasts. Podcast show notes available here: https://www.smartpassiveincome.com/session375
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-06-1241 minThe Smart Passive Income Online Business and Blogging PodcastThe Next Big Steps in Business with Matt Gartland from Team Flynn#354: Matt Gartland, an integral member of my team, is here to help me make a huge announcement. Plus, he's digging deep on project management, developing your business's culture, financial planning, and strategies for transitioning from scrappy entrepreneur to organized, focused CEO. Podcast show notes available here: https://www.smartpassiveincome.com/session354
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-01-1656 min
The Smart Passive Income Online Business and Blogging PodcastSPI 354: The Next Big Steps in Business with Matt Gartland from Team Flynn#354: Matt Gartland, an integral member of my team, is here to help me make a huge announcement. Plus, he's digging deep on project management, developing your business's culture, financial planning, and strategies for transitioning from scrappy entrepreneur to organized, focused CEO. Podcast show notes available here: https://www.smartpassiveincome.com/session3542019-01-1658 min
In The TrenchesITT 069: How to Self-Publish with Matt Gartland
Matt Gartland is the founder of WinningEdits.com, a creative agency that helps authors with the development of their books, podcast and other products. Matt specializes in digital content development at the nexus of web technologies, business thinking, editorial strategy, storytelling, and modern publishing.
What Matt Gartland and I talk about in this broadcast:
How he created Winning Edits to be an intersection of good story telling and the digital experience
How one of his biggest challenges has been clearly communicating the value of professional editing
Matt talks about how the limits of his own time a...2015-11-0925 min
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsHow a Big-League CEO Is Launching An Author CareerJoining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion division of Frito-Lay at age 36. She was also the Present of Heinz in London. Most recently, Jane was the CEO and President of Rudi’s Organic Bakery, a private-equity backed company based in Boulder, CO. For almost the last twenty years, she has been the most senior woman at every company she worked for. Jane has taken that vast business experience and distilled it into her book, Sleep Your Way to The To...2014-12-0537 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsLessons in Building a Sustainable Book-Based BusinessThe parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of No Startup Hipsters: Build Scalable Technology Companies. I was blown away by Samir’s pinpoint business thinking and how it applies in equal measure to forging a thriving, meaningful business as well as crafting a memorable, important book. In today’s chat, Samir and I talk about ideal reader identification, author platforms, marketing campaigns, funding models, expanded content funnels, and so much more. Get prepared to learn a...2014-11-2136 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsInside the Mind of a Senior Editor at Penguin Random HouseJoining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about life inside one of the world’s largest publishers. We explore her work as a front-line member assessing and acquiring books for the Portfolio, Sentinel, and Current imprints. We chat about why traditional publishers remain relevant in the industry despite a lot of criticism. And we delve into a lot of topics related to how vibrant author platforms are built, including what types of books and author characteristics elevate the probability of s...2014-11-1443 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsThe Business Decision Behind a Choosing Fiction Over Non-FictionWhen a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to write a non-fiction trade book, right? Not if your name is Eliot Peper. Instead of pursuing the conventional path toward yet another business book extolling advice, Eliot choose to contextualize his knowledge into a fiction story—Uncommon Stock. Eliot's book is defining a new category within the fiction genre—something of a thriller situated in the land of startups. Eliot joins the show to talk about why he made the decision to contextualize his advi...2014-11-0748 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJeremiah Gardner on Work & Life After Raising $22,995 For His BookStartup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,000 raised directly through the campaign and via private investments, Jeremiah's book is on a trajectory toward success. What did he learn through his experience writing and crowdfunding his book? How did he avoid near disaster when his campaign momentum plummeted four days in? What is he doing now with this book to continue the positive energy with readers and fans? You'll find out in this in-depth conversation with Jeremiah, who—true to form—isn't bashful about shar...2014-10-2438 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsCan the Advice of a Chess Grandmaster Make You a Wiser Author?Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of strategic thinking and world-class decision-making, Doug’s book is a fantastic example of an interdisciplinary book positioned to create an impact on multiple levels. In our chat, Doug shares just why he and co-author Susan Polgar (a genuine chess grandmaster) had to write this book, and what function it plays in their respective careers. Doug also shares how the wisdom of chess is also profoundly valuable to today’s authors seeking robust care...2014-10-1745 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsThe 'Magic Formula' for Book Success Isn't What You Think It IsIf you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name author can become an breakout bestseller. And a best-selling author can publish a dud. Often times, we trick ourselves into thinking that there IS a formula for success, and that any failures we experience somehow went against the gain. Tim Fargo proves that myth dead wrong. Tim is the author of the delight book, Alphabet Success. As Tim says, “to truly succeed you need to execute the basics.” In today’s conversati...2014-10-1050 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsThis Tech Author Breaks Down the ROI Numbers on Book PublishingJason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sold books via self-publishing channels. And as a good programmer, he studies the data—all kinds of data. As Jason shares in this episode, there's a lot to know and calculate when it comes to the business value of books. From testing book concepts before you even start writing the book to analyzing the "product-market" fit of a book idea for a particular niche, the numbers never lie. The business of books is largely a nu...2014-09-2354 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsWhat a Venture Capitalist is Doing to Give Power Back to AuthorsAlthough the publishing industry is ripe for innovation, figuring out how to tear down the old norms and build a thriving publishing startup company is tricky business. Lots of entrepreneurs have tried and failed at progressive publishing companies. But not Dane McDonald, the founder and CEO of a profitable publishing startup called FG Press. FG Press is a modern publishing company that gives control to authors. They treat their authors as royalty, or in the business sense, as partners. What's so fascinating about Dane and his team is that they're all seasoned venture capitalists. If there's any group of...2014-09-0531 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsTerry Starbucker's Journey to Overcome Publishing DisappointmentHow do you handle the emotions when your dream of being traditionally published doesn't come true? And what do you do with the manuscript you've worked on tirelessly? Terry Starbucker is confronting those questions right now. A successful businessman and blogger, Terry invested many years and thousands of dollars writing and re-writing his book. Alas, no traditional houses are biting at his proposal. In this intimate chat, Terry tells me about how his initial book concept took shape, how that shape dramatically changed over time, and why—for better and worse—that change altered the course of everything. In that...2014-08-0841 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsSimplifilm Founders Pull Back the Curtain on Blockbuster Book MarketingChris Johnson and Jason Moore aren't authors, but they help some of the biggest authors launch their books with a BANG! From Seth Godin to Arianna Huffington to Ryan Holiday, Chris and Jason—and their company, Simpliflim—produce blockbuster media assets that are positioned to rocket book attention and sales into the stratosphere. In this lively episode, you'll learn all about the the state of book marketing at the highest levels as well as their insights into how the industry is evolving. We delve into a bunch of subjects, from the ROI of marketing campaigns to the appropriateness of cert...2014-07-2643 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsC.C. Chapman On the Not Always Glamours Life as a Professional AuthorC.C. Chapman has been working in the realm of content for a while now. He first seized the opportunity of emerging web 2.0 platforms to catapult his writing career, which has admittedly grown fast and done well. He now has a thriving consulting career and exciting new business prospects. But the journey hasn't always been glamorous. And questions of 'what to do next' always remain. Chapman shares how he managed to grow his career to where it is today, and what is catching his eye about the business of books tomorrow. And together, we explore the interesting intersection of...2014-07-0849 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJason (SurfrApp) Sadler on His Wild Book Promotion ModelBy today's standards, "build marketing into your book" has become common business advice for authors. There are, of course, a bajillion ways to go about doing that, some more effective than others. Jason Sadler, now Jason SurfrApp of IWearYourShirt.com fame, has embraced that logic in a mind-blowing way: he has a sponsor for every page in his book as well as the covers (front and back) and inside flaps. That may sound off-putting (yuck, too many sponsors!). But Jason is a seasoned professional on nurturing and integrating sponsorship relationships into consumer product experiences that are tastefully done, align...2014-06-0942 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsDavid Burkus Shares How He Broke Into the Author/Publishing BusinessMore and more professionals these days are changing not only jobs but entire careers. That said, going from a pharmaceutical sales professional to a professor of and author on creativity, innovation, and entrepreneurship is a big and difficult leap. That's precisely the career change that David Burkus successfully made. Burkus teaches at Oral Roberts University and is the author of 'The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.' His work and personal story showcase the many artificial barriers that exist and obstruct us from developing the careers and businesses that we...2014-05-3042 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJeremiah Gardner Teaches Lean Brand Development for AuthorsBrands don't only pertain to apparel companies like Nike, electronic manufacturers like Apple, tech companies like Twitter, or entertainment companies like Disney. For all the same marketplace positioning and economic advantage reasons, authors need to concentrate on developing magnetic and memorable brands too—both at their platform and book levels. Successful entrepreneur turned author Jeremiah Gardner is something of a Yoda about brand development. He joins the show today to share how his model for brand development—Lean Brand Development—is smarter and better tuned into the needs of today's entrepreneurial minded professionals, including authors. Oh, and Jeremiah's book campai...2014-05-1655 min
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsRichard Sheridan Discusses His Unexpected 'Book Effect'Business can be stressful, especially as an entrepreneur, right? Of course it can, and often is. But for Richard Sheridan, his life as a software entrepreneur is amazingly joyful. In fact, joy is the secret to his company's tremendous success. In 'Joy, Inc.', Richard reveals how a workplace culture build upon joy enables the most positive, productive, and profitable work. Not surprisingly, perhaps, joy is also at the root of Richard's success with the book. From nearly making a fatal mistake in writing the wrong book to pursuing a not-often-fun traditional book deal, Richard was able to remain...2014-05-1241 min
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsRyan Holiday on Overcoming Adversity and Growth Hacking for AuthorsWhen big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularly gifted at marketing, or "growth hacking" as has become the rage. And Ryan's an accomplished writer in his own right. His latest book, 'The Obstacle is the Way: Turning Adversity into Advantage', is a powerful read about the stoic qualities needed to get unstuck in your career and life. As a voracious reader (including the classics), Ryan draws upon a great wealth of knowledge for his book. Ryan joins me in this episode to...2014-05-0532 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsBenny Lewis Explains Why Foreign Book Markets Are So ImportantBenny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an international bestseller almost instantly thanks in part to his established and enthusiastic fan base, which happens to be a global audience. Benny joins the show to reveal some intimate details about his publishing process with HarperCollins—one of the big six traditional publishers—as well as how he's advancing his author career. Perhaps most fascinating are Benny's revelations about publishing books and become a successful author *outside* the United States. This chat is defi...2014-04-2535 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsShawn Murphy on Becoming an Author as a BusinessmanShawn Murphy is devoted to the idea of infusing greater joy and responsibility into the modern workplace. He is turning to the world of books and publishing to expand the reach of his work. Along the way, he's learning a lot about what it's like to evolve from pure businessman to author entrepreneur. He's experimented with seeding his ideas by publishing a Snippet—a multimedia-based ebook. He's aligned himself with a book agent to seek a traditional book deal. And he's co-founded a growing community of likeminded business leaders at SwitchandShift.com. Shawn joins the show to talk about hi...2014-04-1145 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJoshua Fields Millburn on Building a Book Business from ScratchJoshua Fields Millburn quit his comfortable corporate job in his thirties to pursue what he truly loved—writing books. In the few years since Joshua excited the corporate business world to work for himself in the book business world, he's developed an impressive readership and author platform at TheMinimalists.com as well as published a number of popular books. Stretching his author entrepreneur wings further, he teamed up with Ryan Nicodemus and Colin Wright (last week's guest) to create Asymmetrical Press, a micro-publishing company. Any way you slice it, Joshua has proven himself a success business-minded author with MBA-like ins...2014-03-2935 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsColin Wright on Publishing Startups and Business Skills for AuthorsColin Wright is a successful author and entrepreneur whose worldly travels inform and inspire his creative projects. Experienced in both creative non-fiction and fiction writing as well as the business-side of books, Colin continues to push the envelope on what authors can achieve when they marry strong writing skills with savvy business skills. His curiosity about the business of books has led him into pursuing a number of fascinating startups in the publishing space, the most recent being Asymmetrical Press with co-founders Joshua and Ryan (The Minimalists). I love Colin's amazing ability to succinctly and vividly describe the conditions...2014-03-2245 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsBob Burg Returns to Teach Us How to Persuade Others More EffectivelyBob Burg is back to talk about what author entrepreneurs can learn from his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. Persuasion is at the heart of this book, which all authors and businesspeople need to study and practice if they are to have fulfilling and successful careers. Selling books takes persuasion. Attracting a loyal audience to your author platform takes persuasion. Landing a book agent, traditional publisher, or self-publishing team all require persuasion. The trick, as Bob explains, is not to coerce or manipulate. With Bob's legendary gentle touch, he explains how to a...2014-03-1434 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsMignon Fogarty Opens Up About Crowdfunding for AuthorsMignon Fogarty—better known as Grammar Girl—is diversifying her career and business with a new crowdfunding project, Peeve Wars. Peeve Wars is a fun grammar card game that is a beautiful real-world extension of her brand and business. It is also one of the few types of projects that she can run on her own due to her Grammar Girl licensing agreement with Macmillan. In this lively chat, Mignon opens up about her experience with crowdfunding (both the pros and cons), how her Grammar Girl licensing agreement works, when and why authors should consider crowdfunding books, and a whole...2014-03-0728 min
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsPaul Jarvis on His Adventures Writing, Publishing, and Selling BooksPaul Jarvis is well known for his phenomenal design career. He's also become known for his personable, passionate, and sharp writing. From several popular books to his weekend newsletter reads, Paul pursues writing, publishing, and selling books and content as a grand adventure! From crowdfunding books, to designing books, to treating books as products (or not), to self-publishing strategies and tactics, to selling books direct to your readers, and much more, Paul personifies the attitudes and skills of a true author entrepreneur who operates his writing career as if with an MBA from a prestigious business school. Oh, and he...2014-03-0337 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsMichael Hyatt on How to Build a Successful Author PlatformMichael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New York Times Best-Seller that's crammed with invaluable information for the early stage author entrepreneur looking to build their platform, or for the mid-tier author entrepreneur looking to a strategy or two to accelerate his or her growth. More than his book, Michael and I discuss how his business works—where he makes his money, how his revenue streams have shifted over time, how he's using his Platform con...2014-02-2133 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsCharlie Hoehn Describes How to Best Deal with Career AnxietyCharlie Hoehn has been at the center of some of the most amazing and successful book projects of the modern era, including both the 4-Hour Bodyand 4-Hour Chef by Tim Ferriss, I Will Teach You To Be Rich by Ramit Sethi, The $100 Startup by Chris Guillebeau, and more. He knows book marketing inside and out as well as what the a-list, best-selling authors know about the business of books. But that high-octane lifestyle took its toll on him. After totally burning out, Charlie is back and writing about how to manage success along with anxiety in his new book, Play It...2014-02-1436 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsNir Eyal and Ryan Hoover Explain How to Create Habit-Forming ProductsNir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its first five weeks of availability, catching the attention and admiration of many thought leaders in their industry. What's fascinating about Nir's and Ryan's work is not only how they developed, (self-) published, and marketed the book to such quick success but also, and more intriguing to me, the parallels between how their 'Hooked Model' for engineering software products (e.g. mobile apps) can help authors create and...2014-02-0837 min
Doubt The Doubts | Crazy Cool People Sharing Great Tips, Tactics, & Tools0167 The Business of Writing with Matt GartlandMatt Martland helps us to understand how to make writing a business.2014-02-0754 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsChris Ducker Shares Book Campaign Insights in Real-TimeChris Ducker is a seasoned entrepreneur who has developed an authority online for building and leading virtual teams. To propel his author career forward, he's written Virtual Freedom—a book describing the mindset, systems, and tactics entrepreneurs and creative professionals need to know when augmenting their own personal work capacity with virtual teammates. I'm proud to say that I'm Chris' campaign director for Virtual Freedom. In this chat, Chris and I share some behind-the-scenes glimpses into his impressive campaign that's happening right now! Learn in real-time as we explore what's involved in the campaign. We also weave into some of...2014-01-3137 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsScott Bales Reveals How His Crowdfunding Book Campaign WorksScott Bales is an accomplished technology thought leader specializing in mobile commerce, user experience, and direct-to-consumer campaigns. He's bringing his expertise to bear with an impressive book project, Mobile Ready, which is entirely financed via crowdfunding. Crowdfunding is a tricky world to navigate, especially for authors, and even more so for first-time authors. But Scott's campaign has performed beautifully—it's already past 100% funded and rising. In this chat, Scott and I delve into how he organized his crowdfunding campaign for success, who comprises his independent publishing team, and what else he's learned about the shifting publishing industry through his work on...2014-01-2431 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsDerek Sivers Talks Publishing Teams and Experimental Business ModelsDerek Sivers is one of the most imaginative and emphatic entrepreneurs you'll ever meet. He's enjoyed great business and book success due to these qualities, which he is now applying to his new publishing venture, Woodegg. Derek epitomizes the persona of an author entrepreneur as he's used his writings and books to not only teach the next generation of entrepreneurs, but also to establish his body of work through continually experimentation. He even joined forces with Seth Godin and wrote a book for Seth's Domino Project back in 2011, which was a major publishing experiment at the time. You're going...2014-01-1735 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJosh Kaufman Unloads Priceless Business Advice for AuthorsJosh Kaufman may be the smartest business-minded author alive today. His first two books—Personal MBA and The First 20 Hours—have been enormous successes, and not only at launch but over time. His track record for consistent and persistent book sales along with a growing reputation as a systems and skill "hacker" make him among the brightest minds to learn from and emulate. In this action-packed, insight-rich talk, Josh and I delve into the fields of adjacent opportunity ripe for many authors (including audio books, AUX, lean platform systems, etc.) as well as fringe skills—like programming skills—for authors tha...2014-01-1143 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsSean Platt Shares His Successful Publishing StrategySean Platt is the co-author of several engrossing fiction series including Yesterday's Gone, The Beam, and Z 2134. More than just a fiction writer, however, Sean is a savvy publishing professional who has figured out a lot about how Amazon works, the art and science of serialized books, and what it takes to sell bundles of books. With co-author Johnny B. Truant, Sean shares all his publishing advice in Write. Publish. Repeat., the backdrop of our in-depth conversation about writing good books that sell again and again.2014-01-0335 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsThe Future of Publishing PanelThis is a special edition of the AuthorMBA podcast made possible by Yi Shun Lai of the Whidbey Master of Fine Arts program at the Northwest Institute of Literary Arts. Today, I’m honored to welcome a panel of three exceptionally brilliant professionals to join in a fun conversation about the future of publishing, writing careers, and what happens at the intersection of creative/literary skills and business/publishing skills. Joining me are Jane Friedman, Christina Katz, and Wayne Ude. This episode will leave you tingling with ideas to advance your author career.2013-12-3051 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsPam Slim Describes the Importance of a Body of WorkPam Slim's remarkable career as a writer, author, speaker, and business coach emerged from a successful enterprise career. What she soon discovered—and shares in her new book, Body of Work—is that single projects or books aren't enough to build a thriving, sustainable career. The modern author, replete with many creative influences and entrepreneurial aspirations—needs to concentrate on building a complete, holistic body of work. Pam joins the show to share how she did that with her author career, and how you can do it too.2013-12-2034 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJason Fried Discusses the Role of Books in BusinessesJason Fried is one of my favorite authors and entrepreneurs. Not only is he the NYT best-selling author of REWORK—my all-time fave business book—but he's also the founder of 37signals, one of the coolest and most influential startup companies on the planet. Suffice to say, Jason knows a ton about writing popular books that support really imaginative businesses. And with his new book, REMOTE, Jason takes the argument for compelling and slightly controversial books even further. I hope you have as much fun listening to this episode as I did recording it.2013-12-1332 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsDan Pink Talks Business Imperatives for Modern AuthorsDan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing why he left is promising political career as a speech writer to pursue a career in books as well as what his business priorities were at that time. Dan explains how to select a subject for a commercially-viable book that is also fulfilling to research and write. And he'll give candid accounts of what it's like to be a best-selling author experimenting with new training programs and other business models. Sound awesome enough? Enjo...2013-12-0630 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsCJ Lyons Shares How to Make Publishing Relationships WorkCJ Lyons is the New York Times and USA Today bestselling author of 20 novels. She writes fictional “thrillers with heart,” which her fans love to the tune of 100,000+ copies sold every month! CJ joins AuthorMBA to share lessons learned from various publishing relationships—traditional and non—how the business-side of fiction works, and what career expectations new authors should have as they start out.2013-11-3051 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJocelyn K. Glei Reveals How to Craft Successful Multi-Author BooksAs editor-in-chief of 99U, Jocelyn K. Glei specializes in collaborating with top-tier writers on amazing work. From this vantage point, she leads the creative effort to develop 99U's successful new book series, which already contains two popular books. Jocelyn joins the show to share how the team positions these books within their larger business plan, what she learned working with Amazon Publishing, and how best-selling authors make their own luck for their careers.2013-11-2334 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsBob Mayer Breaks Down the Mechanics of Next-Gen PublishingBob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your rights, profiting from audio books, and more. Bob also talks about how he's bootstrapping his micro-publishing startup—Cool Gus Publishing—from the incredible revenue generated from his backlist of popular scifi series like Area 51. Oh, and Bob's a former Green Beret, so he's not messing around with the advice he gives. Listen up!2013-11-0829 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsClive Thompson Discusses Technology in Publishing and BooksClive Thompson knows a lot about how technology is impacting the way we think, write, publish books, and grow audiences. An accomplished journalist and avid learner, Clive joins the show to discuss how new technologies are making us smarter and better equipped to create and share compelling books. He also reveals how his own thinking has evolved about the pros/cons of technology in our professional lives, along with a few dangers to be cognizant of as we adopt new innovations.2013-11-0441 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsCal Newport Offers a Smarter Way to Develop Your SkillsCal Newport believes that the most successful authors, businesspeople, or craftsman in any industry prioritize skill acquisition and development over pursuing blind passion. He's right. An esteemed associate professor and brilliant writer himself, Cal opens up about what it really takes to build and refine a smart author business through such unconventional paradigms as the "craftsmanship mindset" and "the adjacent possible," the very insights he's applied to write beloved books that have sold over collectively over 100,000 copies.2013-10-2528 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsTim Grahl Shares How Authors Become Best-SellersTim Grahl works with some of today's most successful authors including Dan Pink, Charles Duhigg, and Hugh Howey. From his vantage point, Tim has learned how these authors engineer their author platforms, engage their audiences, and plan their businesses for current results and sustained growth. Enjoy this look behind the curtain on how influential author businesses are built and run.2013-10-1841 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsBest-selling Author Bob Burg Shares His Experience About Selling Skills and Growing Business Based on ValueBob Burg is one of the smartest and most thoughtful authors about building successful careers. Bob's emphasis is on delivering value to others and establishing relationships of trust. His best-selling book The Go-Giver teaches these lessons in delightful parable form. And Bob lives what he teaches; his career is thriving and fulfilling. With bedrocks in giving and goodwill, Bob shares what it takes to writing a popular book that sells itself.2013-10-1130 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsJoanna Penn Shares Her Book Marketing Strategies, Sources of Income, and Publishing Industry InsightsFew in the self-publishing world are as experienced, wise, and respected as Joanna Penn. Although Joanna's books are primarily fiction thrillers, she shares oodles of advice about book marketing, self-publishing, audience building, editing, and more with her non-fiction work under her The Creative Penn brand. Speaking with Joanna is always a delight and opportunity to learn something new about the business of books.2013-10-0232 minAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for AuthorsTodd Henry Talks Die Empty Book Launch and Reveals How His Accidental Creative Business Really WorksTodd Henry is the beloved creator of the Accidental Creative brand complete with his smash-hit podcast of the same name. I was honored to have Todd on the show to not only discuss his new book Die Empty and how he planned his launch but also to share the better business decisions he's made as he's grown his Accidental Creative brand into a profitable author business. Todd is someone I greatly look up to, as I'm sure you will as well after hearing his insights.2013-09-2636 min